Brazilian presidential election, 2010
Encyclopedia
The Brazilian presidential election was held in 2010 with two rounds
Two-round system
The two-round system is a voting system used to elect a single winner where the voter casts a single vote for their chosen candidate...

 of balloting. The first round was held on October 3 along with other elections as part of the 2010 general election
Brazilian general election, 2010
The first round of the Brazilian general election of 2010 was held on Sunday, October 3, 2010. The Presidency of the Republic, all 513 Chamber of Deputies seats and 54 out of 81 Federal Senate seats were contested in this election, along with governorships and state legislatures of all 26 states...

. As no presidential candidate polled 50 percent of the vote on October 3, a runoff
Two-round system
The two-round system is a voting system used to elect a single winner where the voter casts a single vote for their chosen candidate...

 was held on October 31 between Dilma Rousseff
Dilma Rousseff
Dilma Vana Rousseff is the 36th and current President of Brazil. She is the first woman to hold the office. Prior to that, in 2005, she was also the first woman to become Chief of Staff of Brazil, appointed by then President Luiz Inácio Lula da Silva....

  and José Serra
José Serra
José Serra is a Brazilian politician, former secretary of state, congressman, senator, minister of Planning and Minister of Health, mayor of São Paulo and Governor of São Paulo state.-Background:...

: Rousseff won with 56% of the second round vote.

The election determined the successor to President
President of Brazil
The president of Brazil is both the head of state and head of government of the Federative Republic of Brazil. The president leads the executive branch of the federal government and is the commander-in-chief of the Brazilian Armed Forces...

 Luiz Inácio Lula da Silva
Luiz Inácio Lula da Silva
Luiz Inácio Lula da Silva , known popularly as Lula, served as the 35th President of Brazil from 2003 to 2010.A founding member of the Workers' Party , he ran for President three times unsuccessfully, first in the 1989 election. Lula achieved victory in the 2002 election, and was inaugurated as...

, of the Workers' Party
Workers' Party (Brazil)
The Workers' Party is a democratic socialist political party in Brazil. Launched in 1980, it is recognized as one of the largest and most important left-wing movements of Latin America. It governs at the federal level in a coalition government with several other parties since January 1, 2003...

. According to the Constitution
Constitution of Brazil
During its independent political history, Brazil has had seven constitutions. The most recent was ratified on October 5, 1988.-Imperial Constitution :Background...

, the president is elected directly for a four-year term, with a limit
Term limit
A term limit is a legal restriction that limits the number of terms a person may serve in a particular elected office. When term limits are found in presidential and semi-presidential systems they act as a method to curb the potential for monopoly, where a leader effectively becomes "president for...

 of two consecutive terms. Lula was thus not eligible to stand again as he has already served two terms after winning the elections in 2002
Brazilian general election, 2002
Lula's Worker's Party won the most seats in the Parliamentary elections, though failed to gain an outright majority as they won only 91 of the 513 seats.-Results:...

 and was re-elected in 2006
Brazilian general election, 2006
The 2006 election were marked by the now extinct "verticalization rule", which forced parties to form coalitions on a state level with the same parties with which they were allied nationwide. This rule was introduced at the 2002 general elections by the Supreme Electoral Court.All Chamber of...

. This was the first time since the inaugural presidential election
Brazilian presidential election, 1989
The Brazilian presidential election of 1989 was the first direct presidential election in Brazil since 1960.-Historical context:On January 15, 1985, Tancredo Neves won the election for president on the electoral college, represented by Deputies and Senators, putting an end to the 21-year-old...

 after the military dictatorship that he did not run for President.

Election overview

The candidates of the two major political groups of the country were Lula's former Chief of Staff
Chief of Staff of Brazil
The Chief of Staff of the Presidency of the Republic is the highest-ranking member of the Executive Office of Brazil, and a senior aide to the President.In Brazil, the Chief of Staff is a member of the president's cabinet, with the rank of Minister....

, Dilma Rousseff
Dilma Rousseff
Dilma Vana Rousseff is the 36th and current President of Brazil. She is the first woman to hold the office. Prior to that, in 2005, she was also the first woman to become Chief of Staff of Brazil, appointed by then President Luiz Inácio Lula da Silva....

, of the ruling centre-left
Centre-left
Centre-left is a political term that describes individuals, political parties or organisations such as think tanks whose ideology lies between the centre and the left on the left-right spectrum...

 democratic socialist/social democratic Workers' Party (PT), and São Paulo State former governor, José Serra
José Serra
José Serra is a Brazilian politician, former secretary of state, congressman, senator, minister of Planning and Minister of Health, mayor of São Paulo and Governor of São Paulo state.-Background:...

, from the centre-right
Centre-right
The centre-right or center-right is a political term commonly used to describe or denote individuals, political parties, or organizations whose views stretch from the centre to the right on the left-right spectrum, excluding far right stances. Centre-right can also describe a coalition of centrist...

 opposition coalition formed mainly by the Social Democratic Party (PSDB), and the right-wing Democrats
Democrats (Brazil)
The Democrats is a centre-right political party in Brazil, considered the main in the right-wing spectrum. Despite its former name , the party affiliates itself to the Centrist Democrat International, and the International Democrat Union. The name comes from its support to free market policies...

 (DEM).

Both candidates offered little threat to the economic stability of the country, but differed significantly on issues such as fiscal discipline
Balanced budget
A balanced budget is when there is neither a budget deficit or a budget surplus – when revenues equal expenditure – particularly by a government. More generally, it refers to when there is no deficit, but possibly a surplus...

, foreign policy
Foreign policy
A country's foreign policy, also called the foreign relations policy, consists of self-interest strategies chosen by the state to safeguard its national interests and to achieve its goals within international relations milieu. The approaches are strategically employed to interact with other countries...

 and state intervention
Interventionism (politics)
Interventionism is a term for a policy of non-defensive activity undertaken by a nation-state, or other geo-political jurisdiction of a lesser or greater nature, to manipulate an economy or society...

. They were both likely to maintain a primary budget surplus to make public debt payments and reduce the ratio of debt to GDP. Some analysts believe Serra would have contained expenditure more effectively. Rousseff, in the other hand, favors a bigger role for state enterprises in the economy, which could reduce participation by private firms in sectors such as banking, oil and gas. Serra, who authorized the sale of Nossa Caixa bank
Banco Nossa Caixa
Banco Nossa Caixa was a Brazilian bank listed since 2005 on the BM&F Bovespa and focused on State of São Paulo, but active in other Brazilian States. Founded in 1916 originating from Caixas Economicas Paulista, used to have 547 branchs...

 in 2008, is seen as more open to privatization
Privatization
Privatization is the incidence or process of transferring ownership of a business, enterprise, agency or public service from the public sector to the private sector or to private non-profit organizations...

, as well as cuts in the public sector
Public sector
The public sector, sometimes referred to as the state sector, is a part of the state that deals with either the production, delivery and allocation of goods and services by and for the government or its citizens, whether national, regional or local/municipal.Examples of public sector activity range...

 payroll. While past elections brought economic instability, in 2010 neither candidate was expected to stray far from current economic policies.

Rousseff was expected to continue Lula's foreign policy, boosting ties with developing nations, pushing for reform of multilateral bodies and lobbying for a permanent seat on the U.N. Security Council. Serra would likely have cooled ties with Lula's left-wing allies in Latin America
Latin America
Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

, which could affect energy investments in both Bolivia
Bolivia
Bolivia officially known as Plurinational State of Bolivia , is a landlocked country in central South America. It is the poorest country in South America...

 and Venezuela
Venezuela
Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...

. He could also take a harder line in trade disputes with Argentina and Mercosur
Mercosur
Mercosur or Mercosul is an economic and political agreement among Argentina, Brazil, Paraguay and Uruguay. Founded in 1991 by the Treaty of Asunción, which was later amended and updated by the 1994 Treaty of Ouro Preto. Its purpose is to promote free trade and the fluid movement of goods, people,...

. According to Mark Weisbrot
Mark Weisbrot
Mark Weisbrot is an American economist, columnist and co-director, with Dean Baker, of the Center for Economic and Policy Research in Washington, D.C. As a commentator, he contributes to publications such as New York Times, the UK's The Guardian, and Brazil's largest newspaper, Folha de S...

, in an op-ed
Op-ed
An op-ed, abbreviated from opposite the editorial page , is a newspaper article that expresses the opinions of a named writer who is usually unaffiliated with the newspaper's editorial board...

 published by The Guardian Unlimited on January 29, 2010, if the centre-right candidate wins the race, it "would really be a huge win for the [U.S.] State Department." He argues that "while U.S. officials under both Bush
George W. Bush
George Walker Bush is an American politician who served as the 43rd President of the United States, from 2001 to 2009. Before that, he was the 46th Governor of Texas, having served from 1995 to 2000....

 and Obama
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...

 have maintained a friendly posture toward Brazil, it is obvious that they deeply resent the changes in Brazilian foreign policy [...] and its independent stances with regard to the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...

, Iran
Iran
Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...

 and elsewhere."

Another main candidate was Marina Silva
Marina Silva
Maria Osmarina Marina Silva Vaz de Lima is a Brazilian environmentalist and politician. Ms. Silva was a colleague of Chico Mendes, who was assassinated for defending the Amazon environment. She was a member of the Partido dos Trabalhadores until August 19, 2009 and served as a senator before...

, Lula's former Minister of Environment. She is the candidate for the Green Party
Green Party (Brazil)
The Brazilian Green Party was constituted after the military dictatorship period and, like other Green Parties around the world, is committed to establishing a set of policies on ensuring social-democracy and sustainable development...

 (PV), which she joined on late 2009 after leaving the PT, which she helped establishing in the 1980s. She has obtained international recognition as a defender of the Amazon Rainforest
Amazon Rainforest
The Amazon Rainforest , also known in English as Amazonia or the Amazon Jungle, is a moist broadleaf forest that covers most of the Amazon Basin of South America...

, but is less known in her native Brazil, being unable to obtain more support than the other two major candidates in opinion polls.

Ciro Gomes
Ciro Gomes
Ciro Ferreira Gomes is a Brazilian lawyer and politician. He was a founding member of the then-center-left Brazilian Social Democracy Party , but left the party in 1996. He later moved to the Socialist People's Party and ran as the PPS' presidential candidate in 1998 and 2002...

, former governor of Ceará
Ceará
Ceará is one of the 27 states of Brazil, located in the northeastern part of the country, on the Atlantic coast. It is currently the 8th largest Brazilian State by population and the 17th by area. It is also one of the main touristic destinations in Brazil. The state capital is the city of...

 and Minister for National Integration during Lula's first cabinet, was a possible candidate for the Brazilian Socialist Party
Brazilian Socialist Party
The Brazilian Socialist Party , is a political party in Brazil. It was founded in 1947, before being abolished by the military regime in 1965 and re-organized in 1985 with the re-democratization of Brazil. It elected six Governors in 2010, becoming the second largest party in number of state...

 (PSB). The ruling centre-left group was worried that his bid could take votes from Rousseff, and thus, on April 27, PSB declined to launch his candidacy in order to support her. Gomes, which had appeared on third place in polls from May 2009 to April 2010, was also a presidential candidate in 1998 and 2002, when he had a poor result after making sexist remarks and struggling to control his temper. He was a proponent of restructuring Brazil's debt.

Another pre-candidate was Heloísa Helena
Heloísa Helena (politician)
Heloísa Helena Lima de Moraes Carvalho is a left-wing politician in Brazil.-Career:A trained nurse, Helena helped founding the Center of Health at the Federal University of Alagoas. She was also involved in the student movements against the military dictatorship...

 from the Socialism and Freedom Party
Socialism and Freedom Party
The Socialism and Freedom Party is a Brazilian political party . Among the party leaders are Heloísa Helena , federal deputies Luciana Genro and Babá , and a number of well-known Brazilian left-wing leaders and intellectuals, such as Milton Temer, Carlos Nelson Coutinho, Ricardo Antunes,...

 (PSOL). She is a former Senator for Alagoas
Alagoas
Alagoas is one of the 27 federative units of Brazil and is situated in the eastern part of the Northeast Region. It borders: Pernambuco ; Sergipe ; Bahia ; and the Atlantic Ocean . It occupies an area of 27,767 km², being slightly larger than Haiti...

 and founded the Socilism and Freedom Party after she was expelled from the Workers' Party in 2003 for criticizing its move to the centre. She was the only candidate which could potentially abandon current market-friendly
Free market
A free market is a competitive market where prices are determined by supply and demand. However, the term is also commonly used for markets in which economic intervention and regulation by the state is limited to tax collection, and enforcement of private ownership and contracts...

 economic policies. However, she declined to run for President and try to win back her Senate seat. On June 30, 2010, Plínio de Arruda Sampaio was nominated by the PSOL's convention.

There were speculations that PSOL would form a broad coalition with Silva. As the media printed such news, the United Socialist Workers' Party announced that if this coalition was formed, it would launch the candidacy of its president José Maria de Almeida. However, a resolution approved by members of PSOL determined that the coalition would be formed if PV gave up its alliances with the Lula administration, PSDB, DEM, and neoliberal
Neoliberalism
Neoliberalism is a market-driven approach to economic and social policy based on neoclassical theories of economics that emphasizes the efficiency of private enterprise, liberalized trade and relatively open markets, and therefore seeks to maximize the role of the private sector in determining the...

 stances. This resolution would make it very hard for the two parties to ally, since PV is led by José Sarney
José Sarney
José Sarney de Araújo Costa is a Brazilian lawyer, writer and politician. He served as president of Brazil from 15 March 1985 to 15 March 1990....

's son Sarney Filho and Silva herself has said that her candidacy could not be perceived as opposing Lula. Another faction of PV, led by Fernando Gabeira
Fernando Gabeira
Fernando Paulo Nagle Gabeira is a Brazilian politician, author and journalist. He has been a federal deputy for the State of Rio de Janeiro since 1995....

, is explicitly in favor of an alliance with PSDB, which left very few people in the party able to accept the proposal. As Rede Brasil Atual reported, "the coalition move[d] more by the desire of Green Party pre-candidate, Marina Silva, and Socialism and Freedom Party President, Heloísa Helena, than by aspirations of both parties".

The election also featured five candidates from smaller parties, bringing the number of presidential candidates to a total of nine. They are Ivan Pinheiro from the Brazilian Communist Party
Brazilian Communist Party
Brazilian Communist Party is the oldest political party still active in Brazil, founded in 1922, and one of the only Brazilian parties with a Stalinist orientation...

 (PCB), José Maria de Almeida from the United Socialist Workers' Party
United Socialist Workers' Party
The Unified Socialist Workers' Party is a Trotskyist organisation in Brazil. It is the largest section of the International Workers' League , an international body of groups in the Morenoist tradition....

 (PSTU), Rui Costa Pimenta
Rui Costa Pimenta
Rui Costa Pimenta is a Brazilian politician aligned with the Trotskyist Partido da Causa Operária .He was their candidate in the Brazilian presidential election, 2010.- References :...

 from the Workers' Cause Party (PCO), José Maria Eymael
José Maria Eymael
José Maria Eymael is a Bazillian politician, lawyer, and businessman, and founder of the Partido Social Democrata Cristão , known in English as the Christian Social Democratic Party.-Political Biography:...

 from the Christian Social Democratic Party
Christian Social Democratic Party
The Christian Social Democratic Party is a Christian-Socialist-Democratic political party in Brazil.At the legislative elections, 6 October 2002, the party won 1 out of 513 seats in the Chamber of Deputies and no seats in the Senate. The party lost all representation in the Congress in the 2006...

 (PSDC), and Levy Fidélix from the Brazilian Labour Renewal Party
Brazilian Labour Renewal Party
The Brazilian Labour Renewal Party is a tiny populist-centrist Brazilian political party.In 2006 the party gained some electoral importance because of the election of ex-President Fernando Collor de Mello, impeached in 1992, who made his comeback in national politics as Senator....

 (PRTB). According to the Supreme Electoral Court's guidelines, they were not able to participate in televised debates, since their parties were not represented in the lower house of the National Congress
Chamber of Deputies of Brazil
The Chamber of Deputies of Brazil is a federal legislative body and the lower house of the National Congress of Brazil. As of 2006, the chamber comprises 513 deputies, who are elected by proportional representation to serve four-year terms...

.

Rousseff became the sixth Latin American woman elected as a head of state, after Nicaragua
Nicaragua
Nicaragua is the largest country in the Central American American isthmus, bordered by Honduras to the north and Costa Rica to the south. The country is situated between 11 and 14 degrees north of the Equator in the Northern Hemisphere, which places it entirely within the tropics. The Pacific Ocean...

's Violeta Chamorro
Violeta Chamorro
Violeta Barrios Torres de Chamorro is a Nicaraguan political leader, former president and publisher. She became president of Nicaragua on April 25, 1990, when she unseated Daniel Ortega...

 in 1990, Panama
Panama
Panama , officially the Republic of Panama , is the southernmost country of Central America. Situated on the isthmus connecting North and South America, it is bordered by Costa Rica to the northwest, Colombia to the southeast, the Caribbean Sea to the north and the Pacific Ocean to the south. The...

's Mireya Moscoso
Mireya Moscoso
Mireya Elisa Moscoso Rodríguez de Arias is a Panamanian political figure. She was the President of Panama from 1999 to 2004, representing the Arnulfista Party...

 in 1999, Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...

's Michelle Bachelet
Michelle Bachelet
Verónica Michelle Bachelet Jeria is a Social Democrat politician who was President of Chile from 11 March 2006 to 11 March 2010. She was the first woman president of her country...

 in 2006, Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

's Cristina Fernández de Kirchner
Cristina Fernández de Kirchner
Cristina Elisabet Fernández de Kirchner , commonly known as Cristina Fernández or Cristina Kirchner is the 55th and current President of Argentina and the widow of former President Néstor Kirchner. She is Argentina's first elected female president, and the second female president ever to serve...

 in 2007, and Costa Rica
Costa Rica
Costa Rica , officially the Republic of Costa Rica is a multilingual, multiethnic and multicultural country in Central America, bordered by Nicaragua to the north, Panama to the southeast, the Pacific Ocean to the west and the Caribbean Sea to the east....

's Laura Chinchilla in 2010.

Candidates

Candidate Running mate Coalition Political spectrum
Dilma Rousseff
Dilma Rousseff
Dilma Vana Rousseff is the 36th and current President of Brazil. She is the first woman to hold the office. Prior to that, in 2005, she was also the first woman to become Chief of Staff of Brazil, appointed by then President Luiz Inácio Lula da Silva....


PT
Workers' Party (Brazil)
The Workers' Party is a democratic socialist political party in Brazil. Launched in 1980, it is recognized as one of the largest and most important left-wing movements of Latin America. It governs at the federal level in a coalition government with several other parties since January 1, 2003...

Michel Temer
Michel Temer
Michel Miguel Elias Temer Lulia , better known as Michel Temer, is a Brazilian lawyer and politician, and currently the Vice-President of Brazil after winning on the ticket of Workers' Party candidate Dilma Rousseff...


PMDB
"For Brazil to keep on changing
For Brazil to keep on changing
For Brazil to keep on changing is the name of an electoral coalition formed around the democratic socialist Workers' Party in Brazil for the 2010 presidential election. It comprised ten parties from the left and center spectrums: PT, PMDB, PCdoB, PDT, PRB, PR, PSB, PSC, PTC and PTN. On October...

"

(PT, PMDB, PCdoB
Communist Party of Brazil
The Communist Party of Brazil is a political party in Brazil. It has national reach and deep penetration in the trade union and students movements. PCdoB dispute with the Brazilian Communist Party the title of "oldest political party in Brazil"...

, PDT
Democratic Labour Party (Brazil)
The Democratic Labour Party is a populist, democratic socialist political party of Brazil. It was founded in 1979 by left-wing leader Leonel Brizola as an attempt to reorganize the Brazilian leftist forces during the end of the Brazilian military dictatorship...

, PRB
Brazilian Republican Party
The Brazilian Republican Party is a Brazilian political party. Its electoral number is 10 and it became a registered political party on August 25, 2005. The Igreja Universal do Reino de Deus uses the party to elect its bishops in Brazilian elections...

, PR
Republic Party
The Republic Party is a centrist Brazilian political party.It was founded on December 21, 2006 by the merge of the Liberal Party and the Party of the Reconstruction of the National Order .It is likely that in the future two other parties, the Social Christian Party The Republic Party (Partido da...

, PSB
Brazilian Socialist Party
The Brazilian Socialist Party , is a political party in Brazil. It was founded in 1947, before being abolished by the military regime in 1965 and re-organized in 1985 with the re-democratization of Brazil. It elected six Governors in 2010, becoming the second largest party in number of state...

, PSC
Social Christian Party (Brazil)
The Social Christian Party is a Christian-democratic political party in Brazil.At the legislative elections, 6 October 2002, the party won 1 out of 513 seats in the Chamber of Deputies and no seats in the Senate. At the legislative elections of October 1, 2006, the party won 9 seats in the...

, PTC
Christian Labour Party
The Christian Labour Party is a christian-conservative political party in Brazil.The party was founded in 1985 as Youth Party by Daniel Tourinho, a brazilian lawyer...

, PTN
National Labour Party (Brazil)
The National Labour Party is a tiny populist-centrist Brazilian political party originally founded in 1945.It was founded by dissidents from the Brazilian Labor Party in 1945, and supported the winning candidacy of Jânio Quadros in 1960. It was abolished by the military regime in 1965.It was...

)
Social democracy
Social democracy
Social democracy is a political ideology of the center-left on the political spectrum. Social democracy is officially a form of evolutionary reformist socialism. It supports class collaboration as the course to achieve socialism...

, Centre-left
Centre-left
Centre-left is a political term that describes individuals, political parties or organisations such as think tanks whose ideology lies between the centre and the left on the left-right spectrum...

Ivan Pinheiro
Ivan Pinheiro
Ivan Martins Pinheiro is a politician in Brazil, secretary-general of the Brazilian Communist Party since 2005 and a candidate in the Brazilian presidential elections in 2010...


PCB
Brazilian Communist Party
Brazilian Communist Party is the oldest political party still active in Brazil, founded in 1922, and one of the only Brazilian parties with a Stalinist orientation...

Edmilson Costa
PCB
Communism
Communism
Communism is a social, political and economic ideology that aims at the establishment of a classless, moneyless, revolutionary and stateless socialist society structured upon common ownership of the means of production...

José Maria de Almeida
José Maria de Almeida
José Maria de Almeida often known as Zé Maria is a leader of the United Socialist Workers' Party .He was their candidate for president of Brazil in the Brazilian general election, 2002 and 2010.-External links:*...


PSTU
United Socialist Workers' Party
The Unified Socialist Workers' Party is a Trotskyist organisation in Brazil. It is the largest section of the International Workers' League , an international body of groups in the Morenoist tradition....

Cláudia Durans
PSTU
Communism
Communism
Communism is a social, political and economic ideology that aims at the establishment of a classless, moneyless, revolutionary and stateless socialist society structured upon common ownership of the means of production...

, Trotskyism
Trotskyism
Trotskyism is the theory of Marxism as advocated by Leon Trotsky. Trotsky considered himself an orthodox Marxist and Bolshevik-Leninist, arguing for the establishment of a vanguard party of the working-class...

José Maria Eymael
José Maria Eymael
José Maria Eymael is a Bazillian politician, lawyer, and businessman, and founder of the Partido Social Democrata Cristão , known in English as the Christian Social Democratic Party.-Political Biography:...


PSDC
Christian Social Democratic Party
The Christian Social Democratic Party is a Christian-Socialist-Democratic political party in Brazil.At the legislative elections, 6 October 2002, the party won 1 out of 513 seats in the Chamber of Deputies and no seats in the Senate. The party lost all representation in the Congress in the 2006...

José Paulo da Silva Neto
PSDC
Christian democracy
Christian Democracy
Christian democracy is a political ideology that seeks to apply Christian principles to public policy. It emerged in nineteenth-century Europe under the influence of conservatism and Catholic social teaching...

José Serra
José Serra
José Serra is a Brazilian politician, former secretary of state, congressman, senator, minister of Planning and Minister of Health, mayor of São Paulo and Governor of São Paulo state.-Background:...


PSDB
Indio da Costa
Antônio Pedro de Siqueira Indio da Costa
Antônio Pedro de Siqueira Indio da Costa is a Brazilian lawyer and politician in the Brazilian Democrats Party...


DEM
Democrats (Brazil)
The Democrats is a centre-right political party in Brazil, considered the main in the right-wing spectrum. Despite its former name , the party affiliates itself to the Centrist Democrat International, and the International Democrat Union. The name comes from its support to free market policies...

"Brazil can do more
Brazil can do more
Brazil can do more is the name of a centre-right electoral coalition in Brazil formed around the Third Way Brazilian Social Democratic Party for the 2010 presidential election. It is formed by six parties: PSDB, DEM, PTB, PPS, PMN and PTdoB...

"

(PSDB, DEM, PTB
Brazilian Labour Party (current)
The Brazilian Labour Party is a center-right political party in Brazil founded in 1981 by Ivete Vargas, niece of President Getúlio Vargas. It claims the legacy of the historical PTB, although many historians reject this because the early version of PTB was a center-left party with wide support in...

, PPS
Socialist People's Party (Brazil)
The Socialist People's Party is a political party in Brazil.It was founded in 1992, after the Brazilian Communist Party decided to rename itself the Socialist People's Party as part of a political realignment following the collapse of the Soviet Union.The PPS was a part of the coalition government...

, PMN
Party of National Mobilization
The Party of National Mobilization is a national-centrist political party in Brazil founded by politicians from the state of Minas Gerais on April 21, 1984, advocating for agrarian reform, termination of debt payments, ending of relations with the International Monetary Fund and formation of a...

, PTdoB
Labour Party of Brazil
The Labour Party of Brazil is a tiny populist-centrist Brazilian political party.It was founded in 1989 by dissidents of the Brazilian Labour Party and is a minor force in Brazilian politics...

)
Social democracy
Social democracy
Social democracy is a political ideology of the center-left on the political spectrum. Social democracy is officially a form of evolutionary reformist socialism. It supports class collaboration as the course to achieve socialism...

, with support from Centre-right
Centre-right
The centre-right or center-right is a political term commonly used to describe or denote individuals, political parties, or organizations whose views stretch from the centre to the right on the left-right spectrum, excluding far right stances. Centre-right can also describe a coalition of centrist...

Levy Fidélix
PRTB
Brazilian Labour Renewal Party
The Brazilian Labour Renewal Party is a tiny populist-centrist Brazilian political party.In 2006 the party gained some electoral importance because of the election of ex-President Fernando Collor de Mello, impeached in 1992, who made his comeback in national politics as Senator....

Luiz Eduardo Ayres Duarte
PRTB
Populism
Populism
Populism can be defined as an ideology, political philosophy, or type of discourse. Generally, a common theme compares "the people" against "the elite", and urges social and political system changes. It can also be defined as a rhetorical style employed by members of various political or social...

, centrism
Centrism
In politics, centrism is the ideal or the practice of promoting policies that lie different from the standard political left and political right. Most commonly, this is visualized as part of the one-dimensional political spectrum of left-right politics, with centrism landing in the middle between...

Marina Silva
Marina Silva
Maria Osmarina Marina Silva Vaz de Lima is a Brazilian environmentalist and politician. Ms. Silva was a colleague of Chico Mendes, who was assassinated for defending the Amazon environment. She was a member of the Partido dos Trabalhadores until August 19, 2009 and served as a senator before...


PV
Green Party (Brazil)
The Brazilian Green Party was constituted after the military dictatorship period and, like other Green Parties around the world, is committed to establishing a set of policies on ensuring social-democracy and sustainable development...

Guilherme Leal
Guilherme Leal
Guilherme Peirão Leal is a Brazilian billionaire entrepreneur. He is the co-chairman of the Board of Directors of, and owns a 25% stake in, Natura, Brazil's leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products...


PV
Green politics
Green politics
Green politics is a political ideology that aims for the creation of an ecologically sustainable society rooted in environmentalism, social liberalism, and grassroots democracy...

, centrism
Centrism
In politics, centrism is the ideal or the practice of promoting policies that lie different from the standard political left and political right. Most commonly, this is visualized as part of the one-dimensional political spectrum of left-right politics, with centrism landing in the middle between...

Plínio de Arruda Sampaio
Plínio de Arruda Sampaio
Plínio Soares de Arruda Sampaio is an intellectual and Brazilian political activist, currently affiliated to Partido Socialismo e Liberdade and candidate for the presidency of the Federative Republic of Brazil in 2010....


PSOL
Socialism and Freedom Party
The Socialism and Freedom Party is a Brazilian political party . Among the party leaders are Heloísa Helena , federal deputies Luciana Genro and Babá , and a number of well-known Brazilian left-wing leaders and intellectuals, such as Milton Temer, Carlos Nelson Coutinho, Ricardo Antunes,...

Hamilton Assis
PSOL
Socialism
Socialism
Socialism is an economic system characterized by social ownership of the means of production and cooperative management of the economy; or a political philosophy advocating such a system. "Social ownership" may refer to any one of, or a combination of, the following: cooperative enterprises,...

Rui Costa Pimenta
Rui Costa Pimenta
Rui Costa Pimenta is a Brazilian politician aligned with the Trotskyist Partido da Causa Operária .He was their candidate in the Brazilian presidential election, 2010.- References :...


PCO
Edson Dorta Silva
PCO
Communism
Communism
Communism is a social, political and economic ideology that aims at the establishment of a classless, moneyless, revolutionary and stateless socialist society structured upon common ownership of the means of production...

, Trotskyism
Trotskyism
Trotskyism is the theory of Marxism as advocated by Leon Trotsky. Trotsky considered himself an orthodox Marxist and Bolshevik-Leninist, arguing for the establishment of a vanguard party of the working-class...


Campaign

The official campaign began on July 6, 2010. The Supreme Electoral Court has accepted the candidacies of all nine applicant candidates. According to the Supreme Electoral Court's guidelines, once the official campaign began the candidates are allowed to participate on marches, motorcades, and use sound trucks to ask for votes and distributing leaflets. But they are forbidden to distribute shirts, hats, and gifts such as keyrings and pens. Rallies are allowed, but music concerts are prohibited. The candidates are not allowed to advertise on streetlights, bridges, clubs and other places of common use. Billboard ads are also prohibited, as well as attendance in inauguration of public premises.

Public health

One of the main public health issues debated so far in the election, raised by Rousseff's campaign, is the addiction to crack cocaine
Crack cocaine
Crack cocaine is the freebase form of cocaine that can be smoked. It may also be termed rock, hard, iron, cavvy, base, or just crack; it is the most addictive form of cocaine. Crack rocks offer a short but intense high to smokers...

. As a response to her campaign, Serra said he will establish clinics to treat addicts. He also said he will hand over 150 medical specialties clinics in two years. Rousseff said she will expand measures currently implemented by the Lula government. She has also advocated the need for national production and distribution of medicines, through increased public investment. Silva has advocated the focus on disease prevention.

Education

Serra has pledged to invest in the infrastructure of primary public schools, while Rousseff said that eradicating illiteracy is her top priority. She has also proposed the creation of a National Articulated System of Education to redesign the mechanisms employed in managing the sector. Silva said her focus is to invest intensively in all levels of formal education. She has also advocated the expansion of technologies access and the adoption of central lines to be addressed by educators.

Welfare

Serra has compromised to retain Bolsa Família
Bolsa Família
Bolsa Família is a social welfare program of the Brazilian government, part of the Fome Zero network of federal assistance programs. Bolsa Família provides financial aid to poor Brazilian families; if they have children, families must ensure that the infants attend school and are vaccinated...

, claiming it will be expanded through aids to young people that take vocational education
Vocational education
Vocational education or vocational education and training is an education that prepares trainees for jobs that are based on manual or practical activities, traditionally non-academic, and totally related to a specific trade, occupation, or vocation...

 courses. Dilma also said that she will expand the program, defending the "institutional strengthening" of the Ministry of Social Development and Action Against Hunger, which means that the ministry will be responsible for integrating all social policies of the government. Silva defends a "third generation of social welfare", which would be achieved through partnerships with the private sector and the structuring of more educational projects.

Employment

Serra has committed to expand technical schools in order to create more jobs. He has also said that improving the infrastructure of public services will be a tool for creating new jobs. Rousseff has defended the maintenance of the economic policies of the Lula government, but has also promised to hold a tax reform in order to alleviate the expenses of workers. Silva has proposed the creation of green job
Green job
A green job, also called a green-collar job is, according to the United Nations Environment Program, "work in agricultural, manufacturing, research and development , administrative, and service activities that contribute substantially to preserving or restoring environmental quality...

s through tax incentives for environmentally friendly businesses, in order to reduce the emission and consumption of carbon dioxide
Carbon dioxide
Carbon dioxide is a naturally occurring chemical compound composed of two oxygen atoms covalently bonded to a single carbon atom...

.

Public safety

Although it was not included on his government plan, Serra's main proposal for public safety is the creation of a Ministry of Public Safety. On the other hand, Rousseff has promised to expand the current National Public Security and Citizenship Program to the whole country. She has also proposed the creation of a Constitutional Fund for Public Security, which would give aids in the wages of police officers nationwide. Silva defended the creation of a "new institutional structure for public safety", which would combine the police work with investments in preventive policies.

Debates

For the 2010 presidential election, the Supreme Electoral Court has approved three televised debates, in addition to an unprecedented internet debate, which will be held by UOL
Universo Online
UOL once known as Universo Online, is a Brazilian online service provider and internet service provider. It is the leader in Latin America and the homepage portal is the biggest in the Portuguese speaking world.UOL is currently ranked at Alexa TOP 100...

 and Folha de S. Paulo
Folha de S. Paulo
Folha de S. Paulo, known simply as Folha , is a Brazilian daily newspaper founded and continuously published in São Paulo since 19 February 1921. Owned by the Frias de Oliveira family since 1962, it has Brazil's largest circulation since 1986. Alongside O Globo and O Estado de S...

on August 18.

According to the Supreme Electoral Court's guidelines, the candidates whose parties are not represented in the lower chamber of the National Congress
Chamber of Deputies of Brazil
The Chamber of Deputies of Brazil is a federal legislative body and the lower house of the National Congress of Brazil. As of 2006, the chamber comprises 513 deputies, who are elected by proportional representation to serve four-year terms...

 are not able to participate in televised debates. Such candidates are challenging this decision in order to be able to participate on the debates.

The first presidential debate took place on August 5, held by Rede Bandeirantes
Rede Bandeirantes
Rede Bandeirantes , officially nicknamed Band or Band Network, is a television network from Brazil, based in São Paulo. Part of the Grupo Bandeirantes de Comunicação , it aired for the first time in 1967...

. The second debate was held on August 18, 2010 by internet portal UOL and newspaper Folha de S. Paulo
Folha de S. Paulo
Folha de S. Paulo, known simply as Folha , is a Brazilian daily newspaper founded and continuously published in São Paulo since 19 February 1921. Owned by the Frias de Oliveira family since 1962, it has Brazil's largest circulation since 1986. Alongside O Globo and O Estado de S...

. It was the first presidential debate broadcast exclusively through internet in the history of the country.

Electoral programme

According to the electoral law, all free-to-air television and radio networks must carry two 50-minute time slots a day from August 17 until September 30, 2010. The time allocated to each candidate is based on the number of seats held by the parties comprising their coalition in the Chamber of Deputies. The electoral programs are considered a key campaign tool in Brazil, where TV and radio are the main sources of information for most voters. The free air time on radio and TV also includes candidates contesting races for Governors, Legislative Assemblies, and both houses of the Congress. Parties are also allowed to run six 30-second advertisements per day.

Serra's electoral programs on TV were criticized for focusing too much on public health issues, with Financial Times
Financial Times
The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....

correspondent Jonathan Wheatley saying that "[one] would think he was running for health minister". In the other hand, Rousseff's programs have been noted for their professionalism and production quality, while Marina Silva's programs were criticized for their lack of cohesion. Journalist Ricardo Noblat commented on his blog that her first TV program seemed more like "a BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 documentary on the environment" than an electoral program. Serra was also the target of criticism by Silva on the UOL/Folha debate for the use of a scenic favela
Favela
A favela is the generally used term for a shanty town in Brazil. In the late 18th century, the first settlements were called bairros africanos . This was the place where former slaves with no land ownership and no options for work lived. Over the years, many freed black slaves moved in...

 in his program, while São Paulo still has many slums. After the airing of Serra's second program, singer Elba Ramalho
Elba ramalho
Elba Ramalho, is a Brazilian songwriter, performer, poet and actress. She is sometimes called "The Queen of Forró"....

, which had one of her songs featured in it, released a note stating that she did not recorded the jingle used by the candidate, and that is not her voice featured in the program. Although she publicly supported Serra in 2002, she stated she would maintain her neutrality in this election. In spite of this declaration, Ramalho decided to support Rousseff on the second round.

Serra's first television program was also the target of ridicule by Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 users over the unintended double entendre
Double entendre
A double entendre or adianoeta is a figure of speech in which a spoken phrase is devised to be understood in either of two ways. Often the first meaning is straightforward, while the second meaning is less so: often risqué or ironic....

 of a phrase he said. In the video, which has been posted over 24 times on Google Video
Google Video
Google Videos is a video search engine, and formerly a free video sharing website, from Google Inc. Before removing user-uploaded content, the service allowed selected videos to be remotely embedded on other websites and provided the necessary HTML code alongside the media, similar to YouTube...

, he cites examples of people which benefited from his former public office experiences. However, in order to exemplify it, he used the preposition como, which can be used as both "as" and the first person inflection of the verb "to eat", that has a negative connotation for "to have sex with".

According to a poll conducted by Census Institute on August 20–22, 42.9% of voters claimed they are watching or listening to the electoral programs on either radio or TV. Dilma had the best electoral programs for 56% of them, while Serra's programs were preferred by 34%. Silva's programs were chosen as the best by only 7.5% of them.
Political programmes
Television 50 minutes at 1 p.m. and 8:30 p.m. daily
Radio 50 minutes at 7 a.m. and 12 p.m. daily

Schedule
Mon, Wed, and Fri Tues, Thurs, and Sat Sun
Candidates for Governor, State Assembly and Senate Candidates for President and Chamber of Deputies No slots but 30-second political ads run through day


Second round alliances

On October 20, after PSOL instructed its members to vote for either PT's Dilma Rousseff or blank/null in the second round, Heloísa Helena decided to leave the presidency of the party. She felt that the party "lacked identity" with the support to Rousseff. The party's presidential candidate declared that he would vote null, while PSOL's congressmen declared their "critical vote" on Rousseff. Party members were oriented "not to give any votes to Serra".

PCB took a similar stance, saying they will "defeat Serra on the ballots and Dilma on the streets". PSTU, in the other hand, advocated the null voting on the second round. PV held a convention, where most of the 92 voting members decided that the party should stay neutral in the second round. Party members were free to support either of the two candidates, but they were forbidden to use flags or other party symbols. If they did so, they could have been punished with disaffiliation.

On October 14, the Progressive Party
Progressive Party (Brazil)
The Progressive party is a centre-right Brazilian political party embracing conservatism and elements of populism and liberalism....

, a member of the Lulista coalition bloc in the National Congress which had remained neutral in the first round, decided to support Dilma. Most of its directories and candidates had already supported Rousseff on the first round. The Brazilian Labour Renewal Party also supported Rousseff in the second round. Levy Fidélix posted a photo on his Flickr
Flickr
Flickr is an image hosting and video hosting website, web services suite, and online community that was created by Ludicorp in 2004 and acquired by Yahoo! in 2005. In addition to being a popular website for users to share and embed personal photographs, the service is widely used by bloggers to...

 account where he is accompanied by supporters holding flags of Rousseff's campaign.

Opinion polling

From January 1, 2010 up to the day preceding the election, all polls had to be registered with the Supreme Electoral Court
Supreme Electoral Court (Brazil)
The Supreme Electoral Court is the highest body of the Brazilian Electoral Court. There are also Regional Electoral Courts and Electoral Registry offices spread throughout Brazil....

.
According to polls, Rousseff was most likely to have won the race in the first round with over 50% of the valid voting intentions. She had a rapid increase in her popularity since mid-2009, and thus consolidated her lead against Serra, who had led the polls for over two years. She was given a further boost when incumbent President Lula campaigned on her behalf on her television programmmes. Marina Silva was not able to reach more than 10% in the polls, but at the end of the campaign she experienced a rapid boost, and achieved 14% at the last poll. The other candidates had been unable to reach more than 2%. The number of undecided voters and those who declared an intention to vote blank or null was at about 12% according to the last poll.

First round

States/districts won by Dilma Rousseff
States/districts won by José Serra
States/districts won by Marina Silva


Second round

States/districts won by Dilma Rousseff
States/districts won by José Serra


By municipality
██ Municipalities won by Dilma with less than 65% of the votes
██ Municipalities won by Dilma with over 65% of the votes
██ Municipalities won by Serra with less than 65% of the votes
██ Municipalities won by Serra with over 65% of the votes

Worldwide results

First round

Countries/territories won by Dilma Rousseff
Countries/territories won by José Serra
Countries/territories won by Marina Silva


Second round

Countries/territories won by Dilma Rousseff
Countries/territories won by José Serra


International reaction


Analysis

One of the important outcomes of the election was seen as the role of new media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...

. Al Jazeera English also analysed the difference between the Brazil and Myanamar
Burmese general election, 2010
A general election was held in Burma on 2010, in accordance with the new constitution which was approved in a referendum held in...

 elections where the former was a "defeat for big media" and the latter saw a media clampdown in the run-up to the election.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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