Guilherme Peirão Leal (Santos, 22 February 1950) is a Brazil

Brazil

Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

ian billionaire entrepreneur

Entrepreneur

An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

. He is the co-chairman of the Board of Directors of, and owns a 25% stake in, Natura

Natura

Natura is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products....

, Brazil's leading manufacturer and marketer of skin care, solar

Sun

The Sun is the star at the center of the Solar System. It is almost perfectly spherical and consists of hot plasma interwoven with magnetic fields...

 filters, cosmetics

Cosmetics

Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...

, perfume

Perfume

Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

 and hair care

Hair care

Hair care is an overall term for parts of hygiene and cosmetology involving the hair on the human head. Hair care will differ according to one's hair type and according to various processes that can be applied to hair...

 products. According to Forbes, Leal had a fortune worth roughly US$2.1 billion as of 2010.

Political activity

He ran as the Green Party

Green Party (Brazil)

The Brazilian Green Party was constituted after the military dictatorship period and, like other Green Parties around the world, is committed to establishing a set of policies on ensuring social-democracy and sustainable development...

 candidate for vice president alongside Marina Silva

Marina Silva

Maria Osmarina Marina Silva Vaz de Lima is a Brazilian environmentalist and politician. Ms. Silva was a colleague of Chico Mendes, who was assassinated for defending the Amazon environment. She was a member of the Partido dos Trabalhadores until August 19, 2009 and served as a senator before...

 in the 2010 Brazilian presidential election

Brazilian presidential election, 2010

The Brazilian presidential election was held in 2010 with two rounds of balloting. The first round was held on October 3 along with other elections as part of the 2010 general election...

. Their ticket came in third, with 19,634,663 of the votes (19.33%), and carried the Brazilian Federal District

Brazilian Federal District

The Federal District is set apart for Brasília, the capital of Brazil. Located in a region called Planalto Central, or Central Plateau, the Federal District is divided in 29 administrative regions. Brasilia - place where the three branches of the Federal Government are located - is the main...

.

External links

• Guilherme Leal in Forbes magazine.