United States presidential election, 1984
Encyclopedia
The United States presidential election of 1984 was a contest between the incumbent President
Ronald Reagan
, the Republican candidate, and former Vice President
Walter Mondale
, the Democratic candidate. Reagan was helped by a strong economic recovery from the deep recession of 1981–1982. Reagan carried 49 of the 50 states, becoming only the second presidential candidate to do so after Richard Nixon
's victory in the 1972 presidential election
. Mondale's only electoral votes came from the District of Columbia and his home state of Minnesota
—which he won by a mere 3761 votes, meaning Reagan came within 3800 votes of winning all fifty states. Reagan's 525 electoral votes (out of 538) is the highest total ever received by a presidential candidate. Mondale's 13 electoral votes is also the 2nd-fewest ever received by a second-place candidate, second only to Alf Landon
's 8 in 1936
. In the national popular vote, Reagan received 58.8% to Mondale's 40.6%. No candidate since then has managed to equal or surpass Reagan's 1984 electoral result.
Ronald Reagan
—the incumbent president
—was the assured nominee for the Republican Party, with only token opposition. The popular vote from the Republican primaries was as follows:
Reagan was renominated by a vote of 2,233 (two delegates abstained). For the only time in American history, the vice presidential roll call was taken concurrently with the presidential roll call. Vice President George H. W. Bush
was overwhelmingly renominated. This was the last time in the 20th century that the Vice Presidential candidate of either major party was nominated by roll call vote.
, after a failed bid to win the 1980 Democratic nomination for president, was considered the de facto front-runner of the 1984 primary. But, after Kennedy ultimately declined to run, former Vice-President Mondale was then viewed as the favorite to win the Democratic nomination. Mondale had the largest number of party leaders supporting him, and he had raised more money than any other candidate. However, both Jackson and Hart emerged as surprising, and troublesome, opponents.
South Carolina Senator Ernest Hollings
's wit and experience, as well as his call for a budget freeze
, won him some positive attention, but his relatively conservative record alienated liberal Democrats, and he was never really noticed in a field dominated by Walter Mondale
, John Glenn
, and Gary Hart
. Hollings dropped out two days after losing badly in New Hampshire, and endorsed Hart a week later. His disdain for his competitors sometimes showed. He notably referred to Mondale as a "lapdog," and to former astronaut Glenn as "Sky King
" who was "confused in his capsule."
Jackson was the second African-American (after Shirley Chisholm
) to mount a nationwide campaign for the presidency, and he was the first African-American candidate to be a serious contender. He got 3.5 million votes during the primaries, third behind Hart and Mondale. He won the primaries in Virginia, South Carolina, and Louisiana, and split Mississippi, where there were two separate contests for Democratic delegates. Through the primaries, Jackson helped confirm the black electorate's importance to the Democratic Party in the South at the time. During the campaign, however, Jackson made an off-the-cuff reference to Jews as "Hymies" and New York City
as "Hymietown," for which he later apologized. Nonetheless, the remark was widely publicized, and derailed his campaign for the nomination. Jackson ended up winning 21% of the national primary vote but received only 8% of the delegates to the national convention, and he initially charged that his campaign was hurt by the same party rules that allowed Mondale to win. He also poured scorn on Mondale, saying that Hubert Humphrey
was the "last significant politician out of the St. Paul-Minneapolis" area.
Hart of Colorado was a more serious threat to Mondale, and after winning several early primaries it looked as if he might take the nomination away from Mondale. Hart criticized Mondale as an "old-fashioned" New Deal
Democrat who symbolized "failed policies" of the past. Hart positioned himself (just as Bill Clinton
would eight years later) as a younger, fresher, and more moderate Democrat who could appeal to younger voters. He emerged as a formidable candidate, winning the key New Hampshire, Ohio, and California primaries as well as several others, especially in the West. However, Hart could not overcome Mondale's financial and organizational advantages, especially among labor union leaders in the Midwest and industrial Northeast.
Hart was also badly hurt in a televised debate with Mondale during the primaries, when the former vice president used a popular television commercial slogan to ridicule Hart's vague "New Ideas" platform. Turning to Hart on camera, Mondale told Hart that whenever he heard Hart talk about his "New Ideas," he was reminded of the Wendy's
fast-food slogan "Where's the beef?
" The remark drew loud laughter and applause from the viewing audience and caught Hart off-guard. Hart never fully recovered from Mondale's charge that his "New Ideas" were shallow and lacking in specifics.
At a roundtable debate between the three remaining Democratic candidates moderated by Phil Donahue
, Mondale and Hart got in such a heated argument over the issue of U.S. policy in Central America that Jackson had to tap his water glass on the table to help get them to stop.
Mondale gradually pulled away from Hart in the delegate count, but, as Time
reported in late May, "Mondale ... has a wide lead in total delegates (1,564 to 941) ... because of his victories in the big industrial states, his support from the Democratic Establishment and the arcane provisions of delegate-selection rules that his vanguard helped draft two years ago." After the final primary in California, on June 5, which Hart won, Mondale was about 40 delegates short of the total he needed for the nomination. However, at the Democratic National Convention
in San Francisco on July 16, Mondale received the overwhelming support of the unelected superdelegate
s from the party establishment to win the nomination.
This race for the nomination was the closest in two generations, and it has been the most recent occasion that a major party presidential nomination has gone all the way to the convention
. During the 2008 Democratic presidential primaries
and after (until Hillary Clinton suspended her campaign), it was speculated by many that the 2008 Democratic presidential nominee might be decided by a brokered convention. In the end, there was no such happening.
After Mondale's loss to Reagan in the general election in November 1984, Hart quickly emerged as the frontrunner for the Democratic Party's 1988 presidential nomination
. He maintained that lead until a sex scandal derailed his candidacy in 1987.
Walter Mondale
Gary Hart
Jesse Jackson
John Glenn
Reubin Askew
nomination tally:
When he made his acceptance speech at the Democratic Convention, Mondale said: "Let's tell the truth. Mr. Reagan will raise taxes, and so will I. He won't tell you. I just did." Although Mondale intended to expose Reagan as hypocritical and position himself as the "honest" candidate, the choice of taxes as a discussion point likely damaged his electoral chances.
Geraldine A. Ferraro
of New York
as his running mate, making her the first woman nominated for that position by a major party, and the first Italian American
on a major party ticket. Mondale wanted to establish a precedent with his vice presidential candidate. Another reason for the nominee to "go for broke" instead of balancing the ticket was Reagan's lead in the polls; Mondale hoped to appeal to women, by 1980 the majority of voters, by choosing Ferraro. In a "much criticized parade of possible Veep candidates" to his home in Minnesota, Mondale considered San Francisco Mayor Dianne Feinstein
and Kentucky Governor
Martha Layne Collins
, also female; Los Angeles Mayor Tom Bradley
, an African American; and San Antonio Mayor Henry Cisneros
, a Hispanic, as other finalists for the nomination, and chose Ferraro because he hoped that she would attract ethnic voters with her personal background. Unsuccessful nomination candidate Jackson derided Mondale's vice-presidential screening process as a "P.R. parade of personalities," but praised Mondale for his choice, having himself pledged to name a woman to the ticket in the event he was nominated.
Mondale had wanted to choose Governor of New York
Mario Cuomo
as his running mate, but Cuomo declined and recommended Ferraro, his protégée. The nominee would likely have named Governor of Massachusetts
Michael Dukakis
had he made a "safe" choice". Others preferred Senator Lloyd Bentsen
because he would appeal to more conservative Southern voters. Nomination rival Gary Hart
stated before Ferraro's selection that he would accept an invitation to run with Mondale; Hart's supporters claimed he would do better than Mondale against President Reagan, an argument undercut by a June 1984 Gallup poll that showed both men nine points behind the president.
was the nominee of the Libertarian Party
. His running mate was James A. Lewis
. The Bergland-Lewis ticket appeared on 39 state ballots.
The Communist Party USA
ran Gus Hall
and Angela Davis
.
(ERA). He spoke against what he considered to be unfairness in Reagan's economic policies and the need to reduce federal budget deficits.
While Ferraro's choice was popular among Democratic activists, polls immediately after the announcement showed that only 22% of women were excited about her selection, versus 18% who agreed that it was a "bad idea". 60% of all voters thought that pressure from women's groups had led to Mondale's decision, versus 22% who believed that he had chosen the best available candidate. Some members of the hierarchy of the Roman Catholic Church
criticized the Catholic Ferraro for being pro-choice
on abortion. Ferraro's reluctance to release husband John Zaccaro
's financial records, campaign-contribution violations, and their alleged links to organized crime and pornographers were also controversial.
At a campaign stop in Hammonton, New Jersey
, Reagan said, "America's future rests in a thousand dreams inside your hearts. It rests in the message of hope in songs of a man so many young Americans admire, New Jersey's Bruce Springsteen
." The Reagan campaign briefly used "Born in the U.S.A.
", a song criticizing the treatment of Vietnam War
veterans (which they mistakenly thought was devoid of anti-war content), as a campaign song, without permission, until Springsteen, a lifelong Democrat, insisted that they stop.
The Reagan campaign was very skilled at producing effective television advertising. Two of the more memorable ads it produced were commonly known as "Bear in the woods
" and "Morning in America
".
Reagan was the oldest president to have ever served (he was by this point 73), and there were many questions about his capacity to endure the grueling demands of the presidency, particularly after Reagan had a poor showing in his first debate with Mondale on October 7. He referred to having started going to church "here in Washington", although the debate was in Louisville, Kentucky
, referred to military uniforms as "wardrobe," and admitted to being "confused," among other mistakes. However, in the next debate on October 21, Reagan effectively neutralized the issue by quipping, "I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience." Mondale himself laughed at the joke, and later recalled that
's 1936
loss to Franklin D. Roosevelt
. Mondale's defeat was also the worst for any Democratic Party candidate in U.S. history
in the Electoral College, though others, including Alton Parker, James M. Cox
, John W. Davis
, and George McGovern
, did worse in the popular vote.
Psephologists
pointed to "Reagan Democrat
s"—millions of Democrats who voted for Reagan, as in 1980. They characterized such Reagan Democrats as southern whites and northern blue collar workers who voted for Reagan because they credited him with the economic recovery, saw Reagan as strong on national security issues, and perceived the Democrats as supporting the poor and minorities at the expense of the middle class. The Democratic National Committee
commissioned a study after the election that came to these conclusions, but suppressed the "explosive report" afraid that it would offend its key voters.
Margin of victory more than 5%, but less than 10%
Source for the electoral vote:
President of the United States
The President of the United States of America is the head of state and head of government of the United States. The president leads the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces....
Ronald Reagan
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....
, the Republican candidate, and former Vice President
Vice President of the United States
The Vice President of the United States is the holder of a public office created by the United States Constitution. The Vice President, together with the President of the United States, is indirectly elected by the people, through the Electoral College, to a four-year term...
Walter Mondale
Walter Mondale
Walter Frederick "Fritz" Mondale is an American Democratic Party politician, who served as the 42nd Vice President of the United States , under President Jimmy Carter, and as a United States Senator for Minnesota...
, the Democratic candidate. Reagan was helped by a strong economic recovery from the deep recession of 1981–1982. Reagan carried 49 of the 50 states, becoming only the second presidential candidate to do so after Richard Nixon
Richard Nixon
Richard Milhous Nixon was the 37th President of the United States, serving from 1969 to 1974. The only president to resign the office, Nixon had previously served as a US representative and senator from California and as the 36th Vice President of the United States from 1953 to 1961 under...
's victory in the 1972 presidential election
United States presidential election, 1972
The United States presidential election of 1972 was the 47th quadrennial United States presidential election. It was held on November 7, 1972. The Democratic Party's nomination was eventually won by Senator George McGovern, who ran an anti-war campaign against incumbent Republican President Richard...
. Mondale's only electoral votes came from the District of Columbia and his home state of Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...
—which he won by a mere 3761 votes, meaning Reagan came within 3800 votes of winning all fifty states. Reagan's 525 electoral votes (out of 538) is the highest total ever received by a presidential candidate. Mondale's 13 electoral votes is also the 2nd-fewest ever received by a second-place candidate, second only to Alf Landon
Alf Landon
Alfred Mossman "Alf" Landon was an American Republican politician, who served as the 26th Governor of Kansas from 1933–1937. He was best known for being the Republican Party's nominee for President of the United States, defeated in a landslide by Franklin D...
's 8 in 1936
United States presidential election, 1936
The United States presidential election of 1936 was the most lopsided presidential election in the history of the United States in terms of electoral votes. In terms of the popular vote, it was the third biggest victory since the election of 1820, which was not seriously contested.The election took...
. In the national popular vote, Reagan received 58.8% to Mondale's 40.6%. No candidate since then has managed to equal or surpass Reagan's 1984 electoral result.
Republican Party candidates
- Ronald ReaganRonald ReaganRonald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....
, President of the United States from CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area... - Harold StassenHarold StassenHarold Edward Stassen was the 25th Governor of Minnesota from 1939 to 1943. After service in World War II, from 1948 to 1953 he was president of the University of Pennsylvania...
, former governor of MinnesotaMinnesotaMinnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state... - Ben FernandezBen FernandezBen Fernandez was an American politician, financial consultant, World War II veteran, ambassador, and the first known Hispanic to run for President of the United States....
, former Special Ambassador to Paraguay from CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
Primaries
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....
—the incumbent president
President of the United States
The President of the United States of America is the head of state and head of government of the United States. The president leads the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces....
—was the assured nominee for the Republican Party, with only token opposition. The popular vote from the Republican primaries was as follows:
- Ronald Reagan (inc.): 6,484,987 (98.78%)
- Unpledged delegates: 55,458 (0.85%)
- Harold Stassen: 12,749 (0.19%)
- Benjamin Fernandez: 202 (0.00%)
Reagan was renominated by a vote of 2,233 (two delegates abstained). For the only time in American history, the vice presidential roll call was taken concurrently with the presidential roll call. Vice President George H. W. Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...
was overwhelmingly renominated. This was the last time in the 20th century that the Vice Presidential candidate of either major party was nominated by roll call vote.
| Presidential Ballot | Vice Presidential Ballot | ||
|---|---|---|---|
| Ronald Reagan Ronald Reagan Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor.... | 2,233 | George H. W. Bush George H. W. Bush George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to... | 2,231 |
| Abstaining | 2 | Abstaining | 2 |
| Jack Kemp Jack Kemp Jack French Kemp was an American politician and a collegiate and professional football player. A Republican, he served as Housing Secretary in the administration of President George H. W. Bush from 1989 to 1993, having previously served nine terms as a congressman for Western New York's 31st... | 1 | ||
| Jeane Kirkpatrick Jeane Kirkpatrick Jeane Jordan Kirkpatrick was an American ambassador and an ardent anticommunist. After serving as Ronald Reagan's foreign policy adviser in his 1980 campaign and later in his Cabinet, the longtime Democrat-turned-Republican was nominated as the U.S... | 1 |
Democratic Party candidates
- Walter MondaleWalter MondaleWalter Frederick "Fritz" Mondale is an American Democratic Party politician, who served as the 42nd Vice President of the United States , under President Jimmy Carter, and as a United States Senator for Minnesota...
, former U.S. vice president and former U.S. senator from MinnesotaMinnesotaMinnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state... - Gary HartGary HartGary Hart is an American politician, lawyer, author, professor and commentator. He served as a Democratic Senator representing Colorado , and ran in the U.S...
, U.S. senator from ColoradoColoradoColorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains... - Jesse JacksonJesse JacksonJesse Louis Jackson, Sr. is an African-American civil rights activist and Baptist minister. He was a candidate for the Democratic presidential nomination in 1984 and 1988 and served as shadow senator for the District of Columbia from 1991 to 1997. He was the founder of both entities that merged to...
, reverend and civil rights activist from IllinoisIllinoisIllinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,... - John GlennJohn GlennJohn Herschel Glenn, Jr. is a former United States Marine Corps pilot, astronaut, and United States senator who was the first American to orbit the Earth and the third American in space. Glenn was a Marine Corps fighter pilot before joining NASA's Mercury program as a member of NASA's original...
, U.S. senator from OhioOhioOhio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus... - George McGovernGeorge McGovernGeorge Stanley McGovern is an historian, author, and former U.S. Representative, U.S. Senator, and the Democratic Party nominee in the 1972 presidential election....
, former U.S. senator and 1972 Democratic nomineeUnited States presidential election, 1972The United States presidential election of 1972 was the 47th quadrennial United States presidential election. It was held on November 7, 1972. The Democratic Party's nomination was eventually won by Senator George McGovern, who ran an anti-war campaign against incumbent Republican President Richard...
from South DakotaSouth DakotaSouth Dakota is a state located in the Midwestern region of the United States. It is named after the Lakota and Dakota Sioux American Indian tribes. Once a part of Dakota Territory, South Dakota became a state on November 2, 1889. The state has an area of and an estimated population of just over... - Reubin Askew, former Governor of Florida
- Alan CranstonAlan CranstonAlan MacGregor Cranston was an American journalist and Democratic Senator from California.-Education:Cranston earned his high school diploma from the old Mountain View High School, where among other things, he was a track star...
, U.S. senator from CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area... - Ernest HollingsErnest HollingsErnest Frederick "Fritz" Hollings served as a Democratic United States Senator from South Carolina from 1966 to 2005, as well as the 106th Governor of South Carolina and Lt. Governor . He served 38 years and 55 days in the Senate, which makes him the 8th-longest-serving Senator in history...
, U.S. senator from South CarolinaSouth CarolinaSouth Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...
Primaries
Only three Democratic candidates won any state primaries: Mondale, Hart, and Jackson. Initially, Massachusetts Senator Ted KennedyTed Kennedy
Edward Moore "Ted" Kennedy was a United States Senator from Massachusetts and a member of the Democratic Party. Serving almost 47 years, he was the second most senior member of the Senate when he died and is the fourth-longest-serving senator in United States history...
, after a failed bid to win the 1980 Democratic nomination for president, was considered the de facto front-runner of the 1984 primary. But, after Kennedy ultimately declined to run, former Vice-President Mondale was then viewed as the favorite to win the Democratic nomination. Mondale had the largest number of party leaders supporting him, and he had raised more money than any other candidate. However, both Jackson and Hart emerged as surprising, and troublesome, opponents.
South Carolina Senator Ernest Hollings
Ernest Hollings
Ernest Frederick "Fritz" Hollings served as a Democratic United States Senator from South Carolina from 1966 to 2005, as well as the 106th Governor of South Carolina and Lt. Governor . He served 38 years and 55 days in the Senate, which makes him the 8th-longest-serving Senator in history...
's wit and experience, as well as his call for a budget freeze
Budget freeze
A budget freeze is a term for when a budget for an aspect of government or business is fixed- or frozen- at a specific level. One can be applied in a business in order to increase profits as well as in a government, often to reduce taxes....
, won him some positive attention, but his relatively conservative record alienated liberal Democrats, and he was never really noticed in a field dominated by Walter Mondale
Walter Mondale
Walter Frederick "Fritz" Mondale is an American Democratic Party politician, who served as the 42nd Vice President of the United States , under President Jimmy Carter, and as a United States Senator for Minnesota...
, John Glenn
John Glenn
John Herschel Glenn, Jr. is a former United States Marine Corps pilot, astronaut, and United States senator who was the first American to orbit the Earth and the third American in space. Glenn was a Marine Corps fighter pilot before joining NASA's Mercury program as a member of NASA's original...
, and Gary Hart
Gary Hart
Gary Hart is an American politician, lawyer, author, professor and commentator. He served as a Democratic Senator representing Colorado , and ran in the U.S...
. Hollings dropped out two days after losing badly in New Hampshire, and endorsed Hart a week later. His disdain for his competitors sometimes showed. He notably referred to Mondale as a "lapdog," and to former astronaut Glenn as "Sky King
Sky King
Sky King is a 1940s and 1950s American radio and television adventure series. The title character is Arizona rancher and aircraft pilot Schuyler "Sky" King...
" who was "confused in his capsule."
Jackson was the second African-American (after Shirley Chisholm
Shirley Chisholm
Shirley Anita St. Hill Chisholm was an American politician, educator, and author. She was a Congresswoman, representing New York's 12th Congressional District for seven terms from 1969 to 1983. In 1968, she became the first black woman elected to Congress...
) to mount a nationwide campaign for the presidency, and he was the first African-American candidate to be a serious contender. He got 3.5 million votes during the primaries, third behind Hart and Mondale. He won the primaries in Virginia, South Carolina, and Louisiana, and split Mississippi, where there were two separate contests for Democratic delegates. Through the primaries, Jackson helped confirm the black electorate's importance to the Democratic Party in the South at the time. During the campaign, however, Jackson made an off-the-cuff reference to Jews as "Hymies" and New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
as "Hymietown," for which he later apologized. Nonetheless, the remark was widely publicized, and derailed his campaign for the nomination. Jackson ended up winning 21% of the national primary vote but received only 8% of the delegates to the national convention, and he initially charged that his campaign was hurt by the same party rules that allowed Mondale to win. He also poured scorn on Mondale, saying that Hubert Humphrey
Hubert Humphrey
Hubert Horatio Humphrey, Jr. , served under President Lyndon B. Johnson as the 38th Vice President of the United States. Humphrey twice served as a United States Senator from Minnesota, and served as Democratic Majority Whip. He was a founder of the Minnesota Democratic-Farmer-Labor Party and...
was the "last significant politician out of the St. Paul-Minneapolis" area.
Hart of Colorado was a more serious threat to Mondale, and after winning several early primaries it looked as if he might take the nomination away from Mondale. Hart criticized Mondale as an "old-fashioned" New Deal
New Deal
The New Deal was a series of economic programs implemented in the United States between 1933 and 1936. They were passed by the U.S. Congress during the first term of President Franklin D. Roosevelt. The programs were Roosevelt's responses to the Great Depression, and focused on what historians call...
Democrat who symbolized "failed policies" of the past. Hart positioned himself (just as Bill Clinton
Bill Clinton
William Jefferson "Bill" Clinton is an American politician who served as the 42nd President of the United States from 1993 to 2001. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president of the baby boomer generation...
would eight years later) as a younger, fresher, and more moderate Democrat who could appeal to younger voters. He emerged as a formidable candidate, winning the key New Hampshire, Ohio, and California primaries as well as several others, especially in the West. However, Hart could not overcome Mondale's financial and organizational advantages, especially among labor union leaders in the Midwest and industrial Northeast.
Hart was also badly hurt in a televised debate with Mondale during the primaries, when the former vice president used a popular television commercial slogan to ridicule Hart's vague "New Ideas" platform. Turning to Hart on camera, Mondale told Hart that whenever he heard Hart talk about his "New Ideas," he was reminded of the Wendy's
Wendy's
Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...
fast-food slogan "Where's the beef?
Where's the beef?
"Where's the beef?" is a catchphrase in the United States and Canada. Since it was first used as an advertising slogan, it has become an all-purpose phrase questioning the substance of an idea, event, or product.-History:...
" The remark drew loud laughter and applause from the viewing audience and caught Hart off-guard. Hart never fully recovered from Mondale's charge that his "New Ideas" were shallow and lacking in specifics.
At a roundtable debate between the three remaining Democratic candidates moderated by Phil Donahue
Phil Donahue
Phillip John "Phil" Donahue is an American media personality, writer, and film producer best known as the creator and host of The Phil Donahue Show. The television program, also known as Donahue, was the first to use a talk show format. The show had a 26-year run on U.S...
, Mondale and Hart got in such a heated argument over the issue of U.S. policy in Central America that Jackson had to tap his water glass on the table to help get them to stop.
Mondale gradually pulled away from Hart in the delegate count, but, as Time
Time (magazine)
Time is an American news magazine. A European edition is published from London. Time Europe covers the Middle East, Africa and, since 2003, Latin America. An Asian edition is based in Hong Kong...
reported in late May, "Mondale ... has a wide lead in total delegates (1,564 to 941) ... because of his victories in the big industrial states, his support from the Democratic Establishment and the arcane provisions of delegate-selection rules that his vanguard helped draft two years ago." After the final primary in California, on June 5, which Hart won, Mondale was about 40 delegates short of the total he needed for the nomination. However, at the Democratic National Convention
1984 Democratic National Convention
The 1984 National Convention of the U.S. Democratic Party was held at the Moscone Center in San Francisco, California from July 16 to July 19, 1984, to select a candidate for the 1984 United States presidential election. At the convention Walter Mondale was nominated for President and Geraldine...
in San Francisco on July 16, Mondale received the overwhelming support of the unelected superdelegate
Superdelegate
"Superdelegate" is an informal term commonly used for some of the delegates to the Democratic National Convention, the presidential nominating convention of the United States Democratic Party....
s from the party establishment to win the nomination.
This race for the nomination was the closest in two generations, and it has been the most recent occasion that a major party presidential nomination has gone all the way to the convention
Brokered convention
A brokered convention is a situation in United States politics in which there are not enough delegates 'won' during the presidential primary and caucus elections for a single candidate to have a pre-existing majority, during the first official vote for a political party's presidential-candidate at...
. During the 2008 Democratic presidential primaries
Democratic Party (United States) presidential primaries, 2008
The 2008 Democratic presidential primaries were the selection process by which voters of the Democratic Party chose its nominee for President of the United States in the 2008 U.S. presidential election...
and after (until Hillary Clinton suspended her campaign), it was speculated by many that the 2008 Democratic presidential nominee might be decided by a brokered convention. In the end, there was no such happening.
After Mondale's loss to Reagan in the general election in November 1984, Hart quickly emerged as the frontrunner for the Democratic Party's 1988 presidential nomination
United States presidential election, 1988
The United States presidential election of 1988 featured no incumbent president, as President Ronald Reagan was unable to seek re-election after serving the maximum two terms allowed by the Twenty-second Amendment. Reagan's Vice President, George H. W. Bush, won the Republican nomination, while the...
. He maintained that lead until a sex scandal derailed his candidacy in 1987.
Endorsements
Notable endorsements during the primaries included:Walter Mondale
- Former President Jimmy CarterJimmy CarterJames Earl "Jimmy" Carter, Jr. is an American politician who served as the 39th President of the United States and was the recipient of the 2002 Nobel Peace Prize, the only U.S. President to have received the Prize after leaving office...
of GeorgiaGeorgia (U.S. state)Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788... - Representative Tom HarkinTom HarkinThomas Richard "Tom" Harkin is the junior United States Senator from Iowa and a member of the Democratic Party. He previously served in the United States House of Representatives ....
of IowaIowaIowa is a state located in the Midwestern United States, an area often referred to as the "American Heartland". It derives its name from the Ioway people, one of the many American Indian tribes that occupied the state at the time of European exploration. Iowa was a part of the French colony of New... - Representative Charles B. RangelCharles B. RangelCharles Bernard "Charlie" Rangel is the U.S. Representative for , serving since 1971. A member of the Democratic Party, he is the third-longest currently serving member of the House of Representatives. As its most senior member, he is also the Dean of New York's congressional delegation...
of New YorkNew YorkNew York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east... - Representative Jim Bates of CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
- Representative Rick BoucherRick BoucherFrederick Carlyle "Rick" Boucher is the former U.S. Representative for , serving from 1983 until 2011. He is a member of the Democratic Party.-Early life, education and career:...
of VirginiaVirginiaThe Commonwealth of Virginia , is a U.S. state on the Atlantic Coast of the Southern United States. Virginia is nicknamed the "Old Dominion" and sometimes the "Mother of Presidents" after the eight U.S. presidents born there...
Gary Hart
- Representative Henry A. Waxman of CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
- Representative Chuck Schumer of New YorkNew YorkNew York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
- Actor and Director Warren BeattyWarren BeattyWarren Beatty born March 30, 1937) is an American actor, producer, screenwriter and director. He has received a total of fourteen Academy Award nominations, winning one for Best Director in 1982. He has also won four Golden Globe Awards including the Cecil B. DeMille Award.-Early life and...
Jesse Jackson
- Mayor Marion BarryMarion BarryMarion Shepilov Barry, Jr. is an American Democratic politician who is currently serving as a member of the Council of the District of Columbia, representing DC's Ward 8. Barry served as the second elected mayor of the District of Columbia from 1979 to 1991, and again as the fourth mayor from 1995...
of Washington, D.C.Washington, D.C.Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution.... - Former Governor Orval E. Faubus of ArkansasArkansasArkansas is a state located in the southern region of the United States. Its name is an Algonquian name of the Quapaw Indians. Arkansas shares borders with six states , and its eastern border is largely defined by the Mississippi River...
- Muhammad AliMuhammad AliMuhammad Ali is an American former professional boxer, philanthropist and social activist...
John Glenn
- Senator Paul TsongasPaul TsongasPaul Efthemios Tsongas was a United States Senator from Massachusetts from 1979 to 1985. He was an unsuccessful candidate for the Democratic nomination in the 1992 presidential election. He previously served as a U.S...
of MassachusettsMassachusettsThe Commonwealth of Massachusetts is a state in the New England region of the northeastern United States of America. It is bordered by Rhode Island and Connecticut to the south, New York to the west, and Vermont and New Hampshire to the north; at its east lies the Atlantic Ocean. As of the 2010... - Senator Sam NunnSam NunnSamuel Augustus Nunn, Jr. is an American lawyer and politician. Currently the co-chairman and Chief Executive Officer of the Nuclear Threat Initiative , a charitable organization working to reduce the global threats from nuclear, biological and chemical weapons, Nunn served for 24 years as a...
of GeorgiaGeorgia (U.S. state)Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788... - Lieutenant Governor Bill BaxleyBill BaxleyWilliam Joseph Baxley II is an American Democratic politician and attorney.He was born in Dothan, Alabama and attended law school at the University of Alabama, graduating in 1964. He served two terms as Attorney General of Alabama, from 1971–1979; at the age of 27, he was the youngest to hold that...
of AlabamaAlabamaAlabama is a state located in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama ranks 30th in total land area and ranks second in the size of its inland... - Senator Jim SasserJim SasserJames Ralph "Jim" Sasser is an American politician and attorney. A Democrat, Sasser served three terms as a United States Senator from Tennessee and was Chairman of the Senate Budget Committee...
of TennesseeTennesseeTennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area... - GovernorGovernor of VirginiaThe governor of Virginia serves as the chief executive of the Commonwealth of Virginia for a four-year term. The position is currently held by Republican Bob McDonnell, who was inaugurated on January 16, 2010, as the 71st governor of Virginia....
Chuck RobbChuck RobbCharles Spittal "Chuck" Robb is an American politician. He served as the 64th Governor of Virginia from 1982 to 1986, and as a United States senator from 1989 until 2001. In 2004, he chaired the Iraq Intelligence Commission.-Early life:...
of VirginiaVirginiaThe Commonwealth of Virginia , is a U.S. state on the Atlantic Coast of the Southern United States. Virginia is nicknamed the "Old Dominion" and sometimes the "Mother of Presidents" after the eight U.S. presidents born there...
Reubin Askew
- Governor Bob GrahamBob GrahamDaniel Robert "Bob" Graham is an American politician. He was the 38th Governor of Florida from 1979 to 1987 and a United States Senator from that state from 1987 to 2005...
of FloridaFloridaFlorida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
Convention
These were the convention's1984 Democratic National Convention
The 1984 National Convention of the U.S. Democratic Party was held at the Moscone Center in San Francisco, California from July 16 to July 19, 1984, to select a candidate for the 1984 United States presidential election. At the convention Walter Mondale was nominated for President and Geraldine...
nomination tally:
| Presidential Ballot | Vice Presidential Ballot | ||
|---|---|---|---|
| Walter F. Mondale | 2,191 | Geraldine A. Ferraro | 3,920 |
| Gary W. Hart | 1,200.5 | Shirley Chisholm Shirley Chisholm Shirley Anita St. Hill Chisholm was an American politician, educator, and author. She was a Congresswoman, representing New York's 12th Congressional District for seven terms from 1969 to 1983. In 1968, she became the first black woman elected to Congress... | 3 |
| Jesse L. Jackson | 465.5 | ||
| Thomas F. Eagleton | 18 | ||
| George S. McGovern | 4 | ||
| John H. Glenn | 2 | ||
| Joe Biden Joe Biden Joseph Robinette "Joe" Biden, Jr. is the 47th and current Vice President of the United States, serving under President Barack Obama... | 1 | ||
| Lane Kirkland Lane Kirkland Joseph Lane Kirkland was a US labor union leader who served as President of the AFL-CIO for over sixteen years.-Biography:... | 1 |
When he made his acceptance speech at the Democratic Convention, Mondale said: "Let's tell the truth. Mr. Reagan will raise taxes, and so will I. He won't tell you. I just did." Although Mondale intended to expose Reagan as hypocritical and position himself as the "honest" candidate, the choice of taxes as a discussion point likely damaged his electoral chances.
Vice-Presidential nominee
Mondale chose U.S. Rep.United States House of Representatives
The United States House of Representatives is one of the two Houses of the United States Congress, the bicameral legislature which also includes the Senate.The composition and powers of the House are established in Article One of the Constitution...
Geraldine A. Ferraro
Geraldine Ferraro
Geraldine Anne Ferraro was an American attorney, a Democratic Party politician, and a member of the United States House of Representatives. She was the first female Vice Presidential candidate representing a major American political party....
of New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
as his running mate, making her the first woman nominated for that position by a major party, and the first Italian American
Italian American
An Italian American , is an American of Italian ancestry. The designation may also refer to someone possessing Italian and American dual citizenship...
on a major party ticket. Mondale wanted to establish a precedent with his vice presidential candidate. Another reason for the nominee to "go for broke" instead of balancing the ticket was Reagan's lead in the polls; Mondale hoped to appeal to women, by 1980 the majority of voters, by choosing Ferraro. In a "much criticized parade of possible Veep candidates" to his home in Minnesota, Mondale considered San Francisco Mayor Dianne Feinstein
Dianne Feinstein
Dianne Goldman Berman Feinstein is the senior U.S. Senator from California. A member of the Democratic Party, she has served in the Senate since 1992. She also served as 38th Mayor of San Francisco from 1978 to 1988....
and Kentucky Governor
Governor of Kentucky
The Governor of the Commonwealth of Kentucky is the head of the executive branch of government in the U.S. state of Kentucky. Fifty-six men and one woman have served as Governor of Kentucky. The governor's term is four years in length; since 1992, incumbents have been able to seek re-election once...
Martha Layne Collins
Martha Layne Collins
Martha Layne Collins is a politician from the US state of Kentucky. From 1983 to 1987 she was the 56th Governor of Kentucky, having served the previous four years as lieutenant governor. She was Kentucky's first and only female governor to date...
, also female; Los Angeles Mayor Tom Bradley
Tom Bradley (politician)
Thomas J. "Tom" Bradley was the 38th Mayor of Los Angeles, California, serving in that office from 1973 to 1993. He was the first and to date only African American mayor of Los Angeles...
, an African American; and San Antonio Mayor Henry Cisneros
Henry Cisneros
Henry Gabriel Cisneros is a politician and businessman. A Democrat, Cisneros served as the 10th Secretary of Housing and Urban Development in the administration of President Bill Clinton from 1993 to 1997...
, a Hispanic, as other finalists for the nomination, and chose Ferraro because he hoped that she would attract ethnic voters with her personal background. Unsuccessful nomination candidate Jackson derided Mondale's vice-presidential screening process as a "P.R. parade of personalities," but praised Mondale for his choice, having himself pledged to name a woman to the ticket in the event he was nominated.
Mondale had wanted to choose Governor of New York
Governor of New York
The Governor of the State of New York is the chief executive of the State of New York. The governor is the head of the executive branch of New York's state government and the commander-in-chief of the state's military and naval forces. The officeholder is afforded the courtesy title of His/Her...
Mario Cuomo
Mario Cuomo
Mario Matthew Cuomo served as the 52nd Governor of New York from 1983 to 1994, and is the father of Andrew Cuomo, the current governor of New York.-Early life:...
as his running mate, but Cuomo declined and recommended Ferraro, his protégée. The nominee would likely have named Governor of Massachusetts
Governor of Massachusetts
The Governor of the Commonwealth of Massachusetts is the executive magistrate of the Commonwealth of Massachusetts, United States. The current governor is Democrat Deval Patrick.-Constitutional role:...
Michael Dukakis
Michael Dukakis
Michael Stanley Dukakis served as the 65th and 67th Governor of Massachusetts from 1975–1979 and from 1983–1991, and was the Democratic presidential nominee in 1988. He was born to Greek immigrants in Brookline, Massachusetts, also the birthplace of John F. Kennedy, and was the longest serving...
had he made a "safe" choice". Others preferred Senator Lloyd Bentsen
Lloyd Bentsen
Lloyd Millard Bentsen, Jr. was a four-term United States senator from Texas and the Democratic Party nominee for Vice President in 1988 on the Michael Dukakis ticket. He also served in the House of Representatives from 1949 to 1955. In his later political life, he was Chairman of the Senate...
because he would appeal to more conservative Southern voters. Nomination rival Gary Hart
Gary Hart
Gary Hart is an American politician, lawyer, author, professor and commentator. He served as a Democratic Senator representing Colorado , and ran in the U.S...
stated before Ferraro's selection that he would accept an invitation to run with Mondale; Hart's supporters claimed he would do better than Mondale against President Reagan, an argument undercut by a June 1984 Gallup poll that showed both men nine points behind the president.
Other parties
David BerglandDavid Bergland
David Peter Bergland received the United States Libertarian Party's nomination for the 1984 presidential election. Bergland and his running mate Jim Lewis received 228,111 . He received the party's vice-presidential nomination in the 1976 presidential election, sharing the ticket with Roger...
was the nominee of the Libertarian Party
Libertarian Party (United States)
The Libertarian Party is the third largest and fastest growing political party in the United States. The political platform of the Libertarian Party reflects its brand of libertarianism, favoring minimally regulated, laissez-faire markets, strong civil liberties, minimally regulated migration...
. His running mate was James A. Lewis
James A. Lewis
James A. "Jim" Lewis was the Libertarian Party's Vice-Presidential candidate in the 1984 U.S. presidential election, sharing the party ticket with David Bergland...
. The Bergland-Lewis ticket appeared on 39 state ballots.
The Communist Party USA
Communist Party USA
The Communist Party USA is a Marxist political party in the United States, established in 1919. It has a long, complex history that is closely related to the histories of similar communist parties worldwide and the U.S. labor movement....
ran Gus Hall
Gus Hall
Gus Hall, born Arvo Kustaa Hallberg , was a leader and Chairman of the Communist Party USA and its four-time U.S. presidential candidate. As a labor leader, Hall was closely associated with the so-called "Little Steel" Strike of 1937, an effort to unionize the nation's smaller, regional steel...
and Angela Davis
Angela Davis
Angela Davis is an American political activist, scholar, and author. Davis was most politically active during the late 1960s through the 1970s and was associated with the Communist Party USA, the Civil Rights Movement and the Black Panther Party...
.
Campaign
Mondale ran a liberal campaign, supporting a nuclear freeze and the Equal Rights AmendmentEqual Rights Amendment
The Equal Rights Amendment was a proposed amendment to the United States Constitution. The ERA was originally written by Alice Paul and, in 1923, it was introduced in the Congress for the first time...
(ERA). He spoke against what he considered to be unfairness in Reagan's economic policies and the need to reduce federal budget deficits.
While Ferraro's choice was popular among Democratic activists, polls immediately after the announcement showed that only 22% of women were excited about her selection, versus 18% who agreed that it was a "bad idea". 60% of all voters thought that pressure from women's groups had led to Mondale's decision, versus 22% who believed that he had chosen the best available candidate. Some members of the hierarchy of the Roman Catholic Church
Roman Catholic Church
The Catholic Church, also known as the Roman Catholic Church, is the world's largest Christian church, with over a billion members. Led by the Pope, it defines its mission as spreading the gospel of Jesus Christ, administering the sacraments and exercising charity...
criticized the Catholic Ferraro for being pro-choice
Pro-choice
Support for the legalization of abortion is centered around the pro-choice movement, a sociopolitical movement supporting the ethical view that a woman should have the legal right to elective abortion, meaning the right to terminate her pregnancy....
on abortion. Ferraro's reluctance to release husband John Zaccaro
John Zaccaro
John Anthony Zaccaro is a real estate developer and owner of P. Zaccaro & Company, which was founded by his father Philip Zaccaro in 1935. The company acts as a landlord for properties in the Little Italy, Chinatown, and East Side areas of Manhattan and in Queens. He is the widower of the late...
's financial records, campaign-contribution violations, and their alleged links to organized crime and pornographers were also controversial.
At a campaign stop in Hammonton, New Jersey
Hammonton, New Jersey
Hammonton is a town in Atlantic County, New Jersey, United States. As of the 2010 United States Census, the town population was 14,791. It is located directly between Philadelphia and the resort town of Atlantic City, along a former route of the Pennsylvania Railroad currently used by New Jersey...
, Reagan said, "America's future rests in a thousand dreams inside your hearts. It rests in the message of hope in songs of a man so many young Americans admire, New Jersey's Bruce Springsteen
Bruce Springsteen
Bruce Frederick Joseph Springsteen , nicknamed "The Boss," is an American singer-songwriter who records and tours with the E Street Band...
." The Reagan campaign briefly used "Born in the U.S.A.
Born in the U.S.A. (song)
"Born in the U.S.A." is a 1984 song written and performed by Bruce Springsteen. Taken from the album of the same name, it is one of his best-known singles. Rolling Stone ranked the song 275th on their list of "The 500 Greatest Songs of All Time". In 2001, the RIAA's Songs of the Century placed...
", a song criticizing the treatment of Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...
veterans (which they mistakenly thought was devoid of anti-war content), as a campaign song, without permission, until Springsteen, a lifelong Democrat, insisted that they stop.
The Reagan campaign was very skilled at producing effective television advertising. Two of the more memorable ads it produced were commonly known as "Bear in the woods
Bear in the woods
"There is a bear in the woods" was the opening line of a television commercial for the 1984 U.S. presidential campaign of Republican Party candidate Ronald Reagan. Before the ad was created, the public seemed more comfortable with the way Walter Mondale described how he would negotiate than they...
" and "Morning in America
Morning in America
"Morning in America" is the common name of an effective political campaign television commercial formally titled "Prouder, Stronger, Better" and featuring the opening line "It's morning again in America." The ad was part of the 1984 U.S. presidential campaign of Republican Party candidate Ronald...
".
Reagan was the oldest president to have ever served (he was by this point 73), and there were many questions about his capacity to endure the grueling demands of the presidency, particularly after Reagan had a poor showing in his first debate with Mondale on October 7. He referred to having started going to church "here in Washington", although the debate was in Louisville, Kentucky
Louisville, Kentucky
Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...
, referred to military uniforms as "wardrobe," and admitted to being "confused," among other mistakes. However, in the next debate on October 21, Reagan effectively neutralized the issue by quipping, "I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience." Mondale himself laughed at the joke, and later recalled that
Results
Reagan was re-elected following the November 6 election in an electoral and popular vote landslide, winning 49 states. Reagan won a record 525 electoral votes total (of 538 possible), and received 58.8 percent of the popular vote; despite Ferraro's selection, 55% of women voted for Reagan, and his 54 to 61% of the Catholic vote was the highest for a Republican candidate in history. Mondale's 13 electoral college votes (from his home state of Minnesota—which he won by 0.18%—and the District of Columbia) marked the lowest total of any major Presidential candidate since Alf LandonAlf Landon
Alfred Mossman "Alf" Landon was an American Republican politician, who served as the 26th Governor of Kansas from 1933–1937. He was best known for being the Republican Party's nominee for President of the United States, defeated in a landslide by Franklin D...
's 1936
United States presidential election, 1936
The United States presidential election of 1936 was the most lopsided presidential election in the history of the United States in terms of electoral votes. In terms of the popular vote, it was the third biggest victory since the election of 1820, which was not seriously contested.The election took...
loss to Franklin D. Roosevelt
Franklin D. Roosevelt
Franklin Delano Roosevelt , also known by his initials, FDR, was the 32nd President of the United States and a central figure in world events during the mid-20th century, leading the United States during a time of worldwide economic crisis and world war...
. Mondale's defeat was also the worst for any Democratic Party candidate in U.S. history
History of the United States
The history of the United States traditionally starts with the Declaration of Independence in the year 1776, although its territory was inhabited by Native Americans since prehistoric times and then by European colonists who followed the voyages of Christopher Columbus starting in 1492. The...
in the Electoral College, though others, including Alton Parker, James M. Cox
James M. Cox
James Middleton Cox was the 46th and 48th Governor of Ohio, U.S. Representative from Ohio and Democratic candidate for President of the United States in the election of 1920....
, John W. Davis
John W. Davis
John William Davis was an American politician, diplomat and lawyer. He served as a United States Representative from West Virginia , then as Solicitor General of the United States and US Ambassador to the UK under President Woodrow Wilson...
, and George McGovern
George McGovern
George Stanley McGovern is an historian, author, and former U.S. Representative, U.S. Senator, and the Democratic Party nominee in the 1972 presidential election....
, did worse in the popular vote.
Psephologists
Psephology
Psephology is that branch of political science which deals with the study and scientific analysis of elections. Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in the United Kingdom in 1952 by...
pointed to "Reagan Democrat
Reagan Democrat
Reagan Democrat is an American political term used by analysts to denote traditionally Democratic voters, especially white working-class Northerners, who defected from their party to support Republican President Ronald Reagan in both the 1980 and 1984 elections. It is also used to refer to the...
s"—millions of Democrats who voted for Reagan, as in 1980. They characterized such Reagan Democrats as southern whites and northern blue collar workers who voted for Reagan because they credited him with the economic recovery, saw Reagan as strong on national security issues, and perceived the Democrats as supporting the poor and minorities at the expense of the middle class. The Democratic National Committee
Democratic National Committee
The Democratic National Committee is the principal organization governing the United States Democratic Party on a day to day basis. While it is responsible for overseeing the process of writing a platform every four years, the DNC's central focus is on campaign and political activity in support...
commissioned a study after the election that came to these conclusions, but suppressed the "explosive report" afraid that it would offend its key voters.
Close states
Margin of victory less than 5%- Minnesota, 0.18%
- Massachusetts, 2.79%
- Rhode Island, 3.65%
Margin of victory more than 5%, but less than 10%
- Maryland, 5.49%
- Pennsylvania, 7.35%
- Iowa, 7.38%
- New York, 8.01%
- Wisconsin, 9.17%
Statistics
Source for the popular vote:Source for the electoral vote:
External links
- The Election Wall's 1984 Election Video Page
- 1984 popular vote by counties
- 1984 popular vote by states
- 1984 popular vote by states (with bar graphs)
- Campaign commercials from the 1984 election
- Democratic primaries
- How close was the 1984 election? — Michael Sheppard, Massachusetts Institute of Technology