Pineda Covalín
Encyclopedia
Pineda Covalín is a 100% Mexican
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 fashion design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....

 company which uses traditional patterns, figures and images from native Mexican cultures such as Mayan
Maya civilization
The Maya is a Mesoamerican civilization, noted for the only known fully developed written language of the pre-Columbian Americas, as well as for its art, architecture, and mathematical and astronomical systems. Initially established during the Pre-Classic period The Maya is a Mesoamerican...

 and Aztec
Aztec
The Aztec people were certain ethnic groups of central Mexico, particularly those groups who spoke the Nahuatl language and who dominated large parts of Mesoamerica in the 14th, 15th and 16th centuries, a period referred to as the late post-classic period in Mesoamerican chronology.Aztec is the...

. This company was created by two young designers, Cristina Pineda and Ricardo Covalín. The brand has expanded itself to many countries of the American continent and some in Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

 as well such as Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

. The most recent and famous creation of this brand is the figure of a xoloitzcuintli, a native Mexican dog which has been called the mascot of Mexico.

History of the Brand

Pineda Covalin was created by Cristina Pineda and Ricardo Covalín in 1995, the company started by making cuds and ties for corporates such as VW
Volkswagen
Volkswagen is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania.Volkswagen means "people's car" in German, where it is...

 and Coca Cola, by doing this they financed their own projects. The secret of this company has been to use elements of the pre-Hispanic tradition to integrate them in clothes and accessories, most of them have Huichol, Mayan and zapoteco artistic designs. The unique clothing and accessories models sell in boutiques owned by the brand, departmental shops, commercial areas of airports and museums of Mexico, The United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

, El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...

 and Dominican Republic
Dominican Republic
The Dominican Republic is a nation on the island of La Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are shared by two countries...

.

Initially, products began to sell in the Museum of Anthropology and History, Bellas Artes and the Museum of Modern Art, but due to the success of the articles and the demand for national and foreign tourists, parts opened new channels such as Four Seasons
Four Seasons Hotels and Resorts
Four Seasons Hotels, Inc. is a Canadian-based international ultra-luxury, five-star hotel management company. Travel + Leisure magazine and Zagat Survey rank the hotel chain's 84 properties among the top luxury hotels worldwide...

, Marriott
Marriott Hotels & Resorts
Marriott Hotels & Resorts is Marriott International's flagship brand of full service hotels and resorts. The company, based in Washington D.C., is repeatedly included on the Forbes Best Companies to Work for list, and was voted the 4th best company to work for in the UK by The Times in 2009.As of...

, Nikko, Sheraton
Sheraton Hotels and Resorts
Sheraton Hotels and Resorts is Starwood Hotels & Resorts Worldwide's largest and second oldest brand . Starwood's headquarters are in White Plains, New York.-Sheraton history:...

 hotels and at major tourist centres of the country.

Also sites where you can find Pineda Covalin products are Phoenix Art Museum
Phoenix art museum
The Phoenix Art Museum is the Southwest United States' largest art museum for visual art. Located in Phoenix, Arizona, the museum is . It displays international exhibitions alongside its comprehensive collection of more than 18,000 works of American, Asian, European, Latin American, Western...

, Fine Arts Museums of San Francisco
Fine Arts Museums of San Francisco
The Fine Arts Museums of San Francisco, comprising the M. H. de Young Memorial Museum in Golden Gate Park and the California Palace of the Legion of Honor in Lincoln Park, is the largest public arts institution in the city of San Francisco and one of the largest art museums in California.-External...

, Mexico Tourism Board, Museum of Latin American Art
Museum of Latin American Art
The Museum of Latin American Art was founded by Dr. Robert Gumbiner in 1996 in Long Beach, California and serves the greater Los Angeles area. MoLAA is the only museum in the United States exclusively dedicated to modern and contemporary Latin American art. Since its inception, MoLAA has doubled...

, Reyna Sophia Museum, Smithsonian Museum Stores, Guggenheim Bilbao Museum, Museum of Art of Puerto Rico
Museum of Art of Puerto Rico
The Museum of Art of Puerto Rico is one of the most prestigious art museums in Puerto Rico.-History:...

, Montreal Museum of Fine Arts
Montreal Museum of Fine Arts
The Montreal Museum of Fine Arts is a major museum in Montreal, Quebec, Canada. Founded in 1860, making it Canada's oldest art institution, it moved to its current location in 1912 thanks to a large donation from businessman James Ross....

 and Textile Museum of Canada
Textile Museum of Canada
The Textile Museum of Canada, located Toronto, Ontario, Canada, is the only Canadian museum dedicated to the collection, exhibition, and documentation of textiles. The museum was founded in 1975 by Max Allen and Simon Waegemaekers.-Collection:...

.

Not happy with this, Cristina Pineda and Ricardo Covalín sought other spaces where to sell their products, and thanks to them now have eight own stores and have a presence in all the El Palacio de Hierro
El Palacio de Hierro
El Palacio de Hierro is an upscale chain of department stores in Mexico.-History:In the 1850s, a clothing store opened in Mexico City called "Las Fábricas de Francia" which was owned by Victor Gassier, a Frenchman...

 and corners in Polanco
Polanco (Mexico)
Polanco is the name that usually refers to a group of seven official neighborhoods in Mexico City, located north of Chapultepec Park. The official names of the neighborhoods are: Los Morales , Del Bosque, Polanco Reforma, Polanco Chapultepec, Chapultepec Morales, Bosque de Chapultepec and...

, Coyoacán
Coyoacán
Coyoacán refers to one of the sixteen boroughs of the Federal District of Mexico City as well as the former village which is now the borough’s “historic center.” The name comes from Nahuatl and most likely means “place of coyotes,” when the Aztecs named a pre-Hispanic village on the southern shore...

, Perisur
Perisur
Perisur is a shopping mall located in the Coyoacán borough in southern Mexico City at the intersection of Insurgentes Avenue South and the Anillo Periférico, next to the UNAM main campus in Ciudad Universitaria and to the upscale Jardines del Pedregal neighbourhood...

, Santa Fe.

Since the company was created, it manages to integrate and to link the ideas of several Mexican designers, and important institutions such as the National Institute of Anthropology and History
National Institute of Anthropology and History
The Instituto Nacional de Antropología e Historia is a Mexican federal government bureau established in 1939 to guarantee the research, preservation, protection, and promotion of the prehistoric, archaeological, anthropological, historical, and paleontological heritage of Mexico...

, Fonart
National Fund for the Development of Arts and Crafts
The Fondo Nacional para el Fomento de las Artesanías or National Fund for the Development of Arts and Crafts is a dependence of the Secretariat of Social Development . It was established in 1974 to promote and protect traditional Mexican handcrafts...

, the Advice of Tourist Promotion, and companies like José Cuervo
Jose Cuervo
José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña. The José Cuervo Especial brand has the highest sales of any tequila brand in theworld.- History :...

, Corona
Corona (beer)
Corona Extra, better known as Corona and labeled as Coronita in Spain, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide...

, Sanborn's, Devlyn, and Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...

, helping with this work to spread the cultural heritage
Cultural heritage
Cultural heritage is the legacy of physical artifacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations...

 of Mexico.

It created an exclusive collection for the company Sanborn's, a traditional house that for more than one century is been kept tied to the tradition
Tradition
A tradition is a ritual, belief or object passed down within a society, still maintained in the present, with origins in the past. Common examples include holidays or impractical but socially meaningful clothes , but the idea has also been applied to social norms such as greetings...

s, legend
Legend
A legend is a narrative of human actions that are perceived both by teller and listeners to take place within human history and to possess certain qualities that give the tale verisimilitude...

s and anecdote
Anecdote
An anecdote is a short and amusing or interesting story about a real incident or person. It may be as brief as the setting and provocation of a bon mot. An anecdote is always presented as based on a real incident involving actual persons, whether famous or not, usually in an identifiable place...

s that form a part of the popular history
Popular history
Popular history is a broad and somewhat ill-defined genre of historiography that takes a popular approach, aims at a wide readership, and usually emphasizes narrative, personality and vivid detail over scholarly analysis...

 of Mexico. These new designs combine the flavor and the recollections of an important period of time, with the development of integral concepts of design for all the lines of products that Sanborn's handles in its boutique
Boutique
A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewelry. The word is French for "shop", via Latin from Greek ἀποθήκη , "storehouse"....

s.

Some of the principal achievements of this company are collections of accessories inspired by the art, the participation in national and international exhibitions, the presentation of the line of Contemporary Painters, the export
Export
The term export is derived from the conceptual meaning as to ship the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer"...

 of its products to the North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

n market, which are present in some of the most important art museums, such as The Chicago Museum, The Harvard Museum of Boston and The Natural History Museum of New York, Museum d Orsay, Louvre, musée du quai Branly in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, as well as in museums of Latin America
Latin America
Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

.

The brand has won several awards such as the “Estrella de Plata” award given by Fashion Group Mexico in 2002 for their work in Mexican designs as well as an award for the event “Mexico Esta de Moda” in 2003. The company was named representative of Fashion in Global Fashion Local in Europe, August 2005 and representative of Mexican fashion in the United Nations
United Nations
The United Nations is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and achievement of world peace...

’ head quarters in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 in 2006.

Creators

This brand was created by Cristina Pineda and Ricardo Covalín. Cristina Pineda has a bachelor in textile design
Textile design
Textile design is the process of creating designs and structures for knitted, woven, non-woven or embellishments of fabrics.Textile designing involves producing patterns for cloth used in clothing, household textiles and decorative textiles such as carpets. The field encompasses the actual pattern...

 from the Iberoamericana University with a special recognition for her thesis work. She also counts with a masters in art history
Art history
Art history has historically been understood as the academic study of objects of art in their historical development and stylistic contexts, i.e. genre, design, format, and style...

 from the Anahuac University
Anahuac University
The Universidad Anáhuac México Norte was founded in 1964 as a central institution belonging to the Legion of Christ Educational Project. It offers more than 28 undergraduate programs, and more than 40 postgraduate programs....

, and graduate studies in managing strategies from the ITESM.

Cristina Pineda is a member of the directors of the Fashion Club Mexico, and is part of the designing section of the national dress industry. She works together with Kadenza developing furniture
Furniture
Furniture is the mass noun for the movable objects intended to support various human activities such as seating and sleeping in beds, to hold objects at a convenient height for work using horizontal surfaces above the ground, or to store things...

 for hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...

s nationally and internationally. She also is a consultant for works taking place in indigenous
Indigenous peoples
Indigenous peoples are ethnic groups that are defined as indigenous according to one of the various definitions of the term, there is no universally accepted definition but most of which carry connotations of being the "original inhabitants" of a territory....

 communities in Mexico. Her latest project is called “Les Origines” which is a collection about the origin of civilization, working together with the National Museum Association of Paris.

Globalize Mexican Culture

With a very precise approach employers say that they want to globalize Mexican designs and make collections for many different countries. For example, currently collaborate in Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 with Aldeasa in bullfighting
Bullfighting
Bullfighting is a traditional spectacle of Spain, Portugal, southern France and some Latin American countries , in which one or more bulls are baited in a bullring for sport and entertainment...

 and flamenco
Flamenco
Flamenco is a genre of music and dance which has its foundation in Andalusian music and dance and in whose evolution Andalusian Gypsies played an important part....

-themed airport shops and prepare a collection to South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...

.

Respect to the stores they have two in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

, one in Miami and one in Madrid
Madrid
Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...

, having presence in the English Court of Spain.

The company collections are inspired in the pre-Hispanic Mexico, traditions, history and nature and a collection of Mexican painters: Frida Kahlo
Frida Kahlo
Frida Kahlo de Rivera was a Mexican painter, born in Coyoacán, and perhaps best known for her self-portraits....

, Diego Rivera
Diego Rivera
Diego María de la Concepción Juan Nepomuceno Estanislao de la Rivera y Barrientos Acosta y Rodríguez was a prominent Mexican painter born in Guanajuato, Guanajuato, an active communist, and husband of Frida Kahlo . His large wall works in fresco helped establish the Mexican Mural Movement in...

, José Luis Cuevas
Jose Luis Cuevas
José Luis Cuevas is a modernist painter and sculptor from Mexico. Born in 1934, Cuevas derived most of his training outside of the academies. He is considered to be one of the artists from the 1950s in the Rupture Generation that was departing from the politicized and stylized mural school of...

, Rafael Cauduro, David Correa, and Heriberto Juárez, among others.

The success of the company lies in the deployment of color that comes from the cultural heritage, as well as in the search for new generations by rescuing the roots both in the country and abroad.

Catalogue

The 2010 catalogue contains many products such as : bags , long scarves , shawls , ties , jewellery , eyewear , home interiors , scarves , other , garments , shoes , carteras and Bicentennial.

Bicentennial Ties: the limited edition "Bicentennial Angel" is a collection that was created just for the commemoration of the independence bicentennial
Celebration of Mexican political anniversaries in 2010
In 2010, Mexico celebrated both the 200th anniversary of its Independence and 100th anniversary of its Revolution. The entire year was proclaimed by President Felipe Calderón as "Año de la Patria", or "Year of the Nation." 16 September 1810 is the day of the "Grito de Dolores" or Miguel Hidalgo's...

 and revolution centennial of Mexico. It includes images and names of the heroes that gave Mexico his independence. Is in many colors such as red , blue , yellow and pink.

Bags: Tha collection of bags that Pineda and Covalin are presenting are based in Prehispanic names such as Kabah , Ixchel , Teotihuacan , Tajin and Chaak. This bags are made of leather and silk . The colors and designs gave this bags the feeling of adventure that only the owner can feel when he visit Mexcico.

Eyewear: Pineda Covalin doesn't sell only sunglasses
Sunglasses
Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that...

 and fashion eyewear
Eyewear
Eyewear can refer to:*Glasses *Sunglasses*Contact lenses*Eye protection**Goggles...

. They care about health and comfort to , for that people that requires to use and ophthalmic glasses they have designed a complete collection that includes rectangular , irregular , oval and square glasses.

Shoes : There are two big collections , men and women. In the men's one all the shoes are made of leather. But the woman shoes are divided in Swedish , Calado , Buckles , Rope Sandal , Closed , Moño and Tiras.

Bicentennial Collection

The fashion brand Pineda Covalín presented a special collection for the Bicentennial in the Estate of San Antonio, Comala, Colima. Here there were presented truly Mexican inspirations that evoke to the celebration of the Bicentennial. From May 21 to 23 the Estate of San Antonio in Comala, became the headquarters for the presentation of the collection autumn - winter of Pineda Covalín that inspires itself by the feasts of the Centenary and the Bicentennial. The designs that they presented are inspired in: Mexican toys, pre-Hispanic instruments, the map of the bicentennial, Tehuantepec
Tehuantepec
Tehuantepec is a city and municipality in the southeast of the Mexican state of Oaxaca. It is part of the Tehuantepec District in the west of the Istmo Region. The area was important in pre Hispanic period as part of a trade route that connected Central America with what is now the center of...

, the Centenary of the Revolution, decorated mud pottery and the Bicentennial itself.

This collection is composed by 32 clothe changes that are inspired in the gown of the first decade of the 19th and 20th century. The collection counts with empire style dresses, short skirts, dresses to the waist, trousers, skirts, blouses, coats, percheras and sacks where the silk recreates movements that simulate the course of life.
Textiles as gasas, chiffón and jacquard made out of silk, satín, crepes of wool, casimires, piqué of cotton, velvet and corduroy were used to make this collection complemented by the handcrafted jeweler's shop of Marcia Rodríguez's silver; portfolios of leather with application of silk in it and Brantano's footwear, brand of Mexican footwear founded 25 years ago, with presence in the principal cities of the country. The colors of the season are the black, silver, purple, red, blue, coffee and beige. The Estate of San Antonio appears in the world of tourism
Tourism
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Tourism has become a...

 formally and announces through the event its attractions for the national and international tourism. The estate that is found at the foot of Colima's Volcano, is located at less than two hours of the International Airport of mManzanillo and at 2 hours and a half of the city of Guadalajara
Guadalajara
Guadalajara may refer to:In Mexico:*Guadalajara, Jalisco, the capital of the state of Jalisco and second largest city in Mexico**Guadalajara Metropolitan Area*University of Guadalajara, a public university in Guadalajara, Jalisco...

, while Colima is only 30 minutes of distance.

Xico

Xico is the latest and most famous creation by Pineda Covalin, it is a figure of a xoloitzcuintle, a native Mexican dog which was venerated as a god by Aztecs and other Mexican cultures. The name Xico has the same origin as Mexico's name and it comes from the Aztec mythology
Aztec mythology
The aztec civilization recognized a polytheistic mythology, which contained the many deities and supernatural creatures from their religious beliefs. "orlando"- History :...

 which guided it's master's soul and helped him to overcome obstacles to reach his final destination.

This figure created by Pineda Covalin is shown in art museums in several places outside Mexico such as Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...

 and Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...

, sharing expositions with pieces of famous artists like Auguste Rodin
Auguste Rodin
François-Auguste-René Rodin , known as Auguste Rodin , was a French sculptor. Although Rodin is generally considered the progenitor of modern sculpture, he did not set out to rebel against the past...

, Rabarama, Pierre Matt and the Chinese Zeng Chenggang.

Fashion Shows

The last Fashion Shows that Pineda Covalin presented , Summer Spring Collection 2009 and 2010 , have both started with a traditional and beautiful Aztec Dance
Dance
Dance is an art form that generally refers to movement of the body, usually rhythmic and to music, used as a form of expression, social interaction or presented in a spiritual or performance setting....

 with real antique instruments. After a 15 minutes dance the announcer said that the presentation is about to begin . They began with some electronic music
Electronic music
Electronic music is music that employs electronic musical instruments and electronic music technology in its production. In general a distinction can be made between sound produced using electromechanical means and that produced using electronic technology. Examples of electromechanical sound...

and then , when the models walked they changed the music into Mexican traditional songs.
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