Jose Cuervo
Encyclopedia
José Cuervo is a brand of tequila
Tequila
Tequila is a spirit made from the blue agave plant, primarily in the area surrounding the city of Tequila, northwest of Guadalajara, and in the highlands of the western Mexican state of Jalisco....

 produced by Tequila Cuervo La Rojeña. The José Cuervo Especial brand has the highest sales of any tequila brand in the
world.

History

In 1758, Antonio de Cuervo received a land grant from King Ferdinand VI
Ferdinand VI of Spain
Ferdinand VI , called the Learnt, was King of Spain from 9 July 1746 until his death. He was the fourth son of the previous monarch Philip V and his first wife Maria Luisa of Savoy...

 to start an agave
Agave
Agave is a genus of monocots. The plants are perennial, but each rosette flowers once and then dies ; they are commonly known as the century plant....

 farm in the Jalisco
Jalisco
Jalisco officially Estado Libre y Soberano de Jalisco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is located in Western Mexico and divided in 125 municipalities and its capital city is Guadalajara.It is one of the more important states...

 region of Mexico. He built a small factory on this land. In 1795, King Carlos IV gave the land grant to Cuervo's descendant, José María Guadalupe Cuervo. Carlos IV also granted the Cuervo family the first license to commercially make tequila, so they built a larger factory on the existing land. The family started packaging their wares in individual bottles in 1880. The distillery was named Fabrica La Rojeña. The tequila was exported to the United States for the first time in 1873. In 1900, José Cuervo Labastida decided to brand the tequila as José Cuervo. The company is now owned and run by heirs of the Cuervo family, the Beckmann
Beckmann
-People:*Ernst Otto Beckmann , German chemist and discoverer of the Beckmann rearrangement*Johann Beckmann , German scientific author*Max Beckmann , German painter...

 family. who also owns the brand 1800 Tequila
1800 Tequila
1800 Tequila is a brand of tequila owned by the Beckmann Family, who also own the Jose Cuervo brand. 1800 Tequila is a 100% Blue Agave Tequila and bottled in Jalisco, Mexico. 1800 is named after the year aged Tequila was first sold....

, among others.

Present

Juan-Domingo “Dobel” Beckmann son of Don Juan Beckmann is the sixth-generation leader of the company. In May 2011 it was reported that Diageo Plc are in talks to buy Jose Cuervo for more the $2 billion. Diageo has the first option to buy the company because of its international distribution rights to the brand
  • José Cuervo Black Medallion (aged for more than one year in oak casks)
  • José Cuervo Clásico
  • José Cuervo Especial ("José Cuervo Gold")
  • José Cuervo Especial Silver (bottled immediately after distillation, with a hint of spicy black pepper and smooth agave)
  • José Cuervo flavoured tequilas: Citrico (lemon and other citrus fruits), Oranjo (orange and other citrus fruits), Tropiña (pineapple and other tropical fruits)
  • José Cuervo Reserva de la Familia (aged for an average of 3 years in French and American oak barrels, with addition of some content aged for more than 30 years)
  • José Cuervo Reserva de la Familia Platino
  • José Cuervo Tradicional (aged in oak casks)

Discontinued

  • Jose Cuervo Oranjo


The majority of José Cuervo tequila is a 51% mixto tequilla, meaning that 51% of its alcohol content is fermented from the sugars of the agave plant. The remainder is fermented from less expensive sugar sources. The Tradicional and Reserva Familia are 100% agave tequilas.

Some of these offerings have performed well at international spirit ratings
Spirit ratings
With a growing number of microdistilleries and an expanding number of offerings from large corporate entities, a number of institutions have arisen to provide professional evaluations of individual spirits...

 competitions. For example, the Reserva de la Familia was awarded a gold medal at the 2009 San Francisco World Spirits Competition.

Songs about the tequila

  • In 1983, the country song "José Cuervo
    Jose Cuervo (song)
    "José Cuervo" is the title of a song written and recorded by Cindy Jordan in 1982. It was released as a single by American country artist Shelly West in February 1983 to more commercial success....

    " was released as a single by Shelly West
    Shelly West
    Shelly West is an American country music singer. Her mother was the country music star Dottie West, whose career spanned three decades. Shelly West is best known for having hit duets with David Frizzell, and for their #1 hit "You're the Reason God Made Oklahoma"...

    . It reached #1 on the country charts in the United States and Canada.
  • A song called "Tequila Sunrise" was released by Cypress Hill
    Cypress Hill
    Cypress Hill is an American hip hop group from South Gate, California. Cypress Hill was the first Latino hip-hop group to have platinum and multi-platinum albums, selling over 18 million albums worldwide...

     on their 1998 album Cypress Hill IV
    Cypress Hill IV
    Cypress Hill IV is the fourth album by the rap group Cypress Hill. It was released on October 6, 1998. It was certified Gold by the RIAA. It is one of their most varied releases and one that DJ Muggs is most fond of...

    ; the beginning of the song mentions that the tequila being referred to is José Cuervo.
  • In 2002, the country song, "Ten Rounds with José Cuervo
    Ten Rounds with Jose Cuervo
    "Ten Rounds with José Cuervo" is the title of a song recorded by American country music artist Tracy Byrd. Released in April 2002, it was the third single from Byrd's Ten Rounds album. The song reached Number One on the Billboard Hot Country Singles & Tracks charts...

    ", was released as a single by Tracy Byrd. It reached #1 on the U.S. country charts and #26 on the Hot 100, making it a minor crossover hit.
  • The Steely Dan song "Hey Nineteen
    Hey Nineteen
    "Hey Nineteen" is a song by American jazz rock band Steely Dan, written by members Walter Becker and Donald Fagen, and released on their 1980 album Gaucho.-Story:...

    " contains the lines "The Cuervo Gold, the fine Colombian, make tonight a wonderful thing."
  • The UK rock band, Terrorvision, recorded the 1999 hit 'Tequila' which was mixed by Mint Royale. It charted at number 2 in the UK Top 100
  • Paradiso Girls ft Lil Jon - Patron Tequila
  • Mas Tequila by Sammy Hagar
  • Tequila makes her Clothes fall off by Joe Nichols

External links

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