Rede Globo
Encyclopedia
Rede Globo (ˈʁedʒi ˈɡlobu, Globe Network), or simply Globo, is a Brazil
ian television network, launched by media mogul Roberto Marinho
on April 26, 1965. It is owned by media conglomerate Organizações Globo
, being by far the largest of its holdings. Globo is the fourth-largest public TV commercial network in the world and one of the largest producer of soap operas.
Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro
, where its news division is based. The network's main production studios are located at a complex dubbed Projac
(short for "Jacarepaguá project"), located in Jacarepaguá, Barra da Tijuca
. It is composed of 122 owned and affiliate television stations throughout Brazil
plus its own international networks, TV Globo Internacional and TV Globo Portugal. In 2007, Globo moved its analog operations
to high-definition television
production for digital broadcasting
.
Juscelino Kubitschek gave his approval to Radio Globo's request for opening a television channel. On December 30, 1957, the National Council of Telecommunication made public a decree which granted the channel four frequency in Rio de Janeiro
to TV Globo Ltda. Globo then started preparing the beginning of its television broadcasting operations.
In 1962, a controversial agreement between Time-Life
and Organizações Globo
, Roberto Marinho
's holding company, gave Marinho access to a sum of over 6 million dollars with which he would buy equipment and build an infra-structure for Globo to begin its television service. In return, Time-Life would be entitled to 30% of all profits from Globo's TV operations. As a matter of comparison, the largest TV station in Brazil at the time, TV Tupi, had been built with a sum of 300,000 dollars when it was launched in 1950. Tupi was the first television network in Brazil and Latin America, which would become one of Globo's main competitors until its closure in 1980.
The agreement was widely seen as illegal, as then Brazilian constitution
prohibited any foreign person or company from owning interests in a Brazilian media company. In trying to address the legal aspects, the agreement specifically mentioned that its terms did not give Time-Life the right to share or interfere in the management of Globo's operations. In practice Time-Life wielded great influence inside Globo; Joseph Wallach, the former director of Time-Life's TV station in California, became Globo's de facto executive director and Marinho's assistant.
On April 1, 1964 a year before Rede Globo was opened, a military-led coup deposed the elected government of President João Goulart
. As the military reduced the democratic institutions of Brazil, it simultaneously sought to increase its hold over the media, especially the major conglomerates. At the time, Marinho had been a supporter of the coup, but his deal with Time-Life was still being investigated by congress. The military decided against the deal, which ultimately allowed Marinho to get out of the deal under exceptional terms. In 1969, Marinho terminated the deal with Time-Life by agreeing to pay back the 6 million dollars invested. This in effect meant that Marinho could repay the infra-structure provided by Time-Life and would no longer have the obligation to share 30% of Globo's profit with Time-Life.
Globo began its broadcast on April 26, 1965 in Rio de Janeiro, then broadcasting on channel four. On that day, at about 10:45 a.m., Rubens Amaral formally introduced Rede Globo to viewers in Rio de Janeiro and all over Guanabara State
, before "Moon River
" by Henry Mancini
was sung. By May 2 that year, its longest running and oldest program, the live telecast of the Holy Mass was seen for the first time. On the following year, Globo purchased another television station, São Paulo-based TV Paulista
, expanding its operations, and beginning to take over the national television ratings. By January 1966, at the height of flooding in Rio, Globo broadcast its first major news coverage.
1968 was the year when its branch station in Belo Horizonte
, Rede Globo Minas, was launched, as well as the very first microwave broadcasts between Rio de Janeiro and São Paulo. Another trademark for the network was Jornal da Globo
, successor to Ultranoticias (1966–67), and the network's main newscast until 1969. It had a broadcast time of 15 minutes, and was then hosted by Hilton Gomez and Luis Jatoba.
In 1967, Globo began to build its national network with the affiliation of Porto Alegre
-based TV Gaúcha (now RBS TV
). TV Gaúcha would become Globo's affiliate on Florianopolis
in the late 1970s, when it received its current name. It is one of Globo's oldest affiliates, active since 1962, three years before Globo was launched. Uberlândia
's TV Triângulo (currently Rede Integração), and Goiânia
's TV Anhanguera (now Rede Anhanguera) soon followed in 1967 and 1968. The now extinct TV Guajará, based in Belém
, was launched in 1969, followed by TV Verdes Mares on January of the following year, although it began its test broadcasts on 1969.
(National Journal), the nation's first live newscast anchored by Cid Moreira and Hilton Gomez. Its theme music, "The Fuzz" by Frank DeVol, became one of the show's trademarks, together with the program logo and the "Boa Noite" greeting by the hosts. Its success was followed by the launch of Jornal Hoje
(Journal Today) on April 21, 1971, the day when its Brasilia
station (Rede Globo Brasília, Channel 10) was inaugurated. The program was then only shown in Rede Globo Rio de Janeiro (Channel 4), the flagship station, until 1974 when it became a nationwide midday newscast. It had its first FIFA World Cup
broadcast in 1970, the same year when Rede Exclesior was closed down, with the network absorbing some of its talents and top management. The network's famous Plim-Plim interval signal also debuted that year.
It began color television broadcasts in February 1972 on a national scale, the same year as Rede Bandeirantes
did convert television broadcasts to color and 10 years after the first color telecasts in the country was launched by Rede Excelsior (and also the same year as the opening of its Recife station, Rede Globo Recife Channel 13, now Rede Globo Nordeste, on April 22), with the national color broadcasts being debuted on March 31 the same year as the Meu Primeiro Baile episode of Caso Especial, its teletheater show, which is the first color integrated program on national television was shown on the network.
Before that, it launched its famous Christmas
and New Year
holiday campaign, A Festa é Sua, in November 1971. The campaign's theme song, "Um Novo Tempo", is still used during its year-end station campaign plugs and identifications since then. It is also one of Brazil's great Christmas holiday songs. It was the same year on March 16 when the late-night edition of Jornal Nacional (called Jornal Nacional-Segunda Edição, National Journal Second Edition), hosted by Fabbio Perez and Ronan Soares, began broadcasting the entire day's headlines until 1982. Its 15-minute international version, Jornal Internacional (International Journal), anchored by Jorge Pontual and Sandra Passarinho, began airing in April 1972, lasting until 1975. It originally ran for 20 minutes during its first two years. It was replaced in 1975 by Amanha (Tomorrow), the network's local news roundup at late nights.
Perez and Fabio Castilho hosted it until 1979.
1973 saw the birth of two new programs on the network, the documentary program Globo Repórter
(formerly the Globo Shell Specials which ran from 1971 to 1973), hosted by Sergio Chapelin, and Fantástico
(Fantástico: O Show Da Vida, It's Fantastic: The Show of Life from 1974–79), then the network's weekly variety program from 1974 to 1993 when it became the network's weekly newsmagazine
broadcast on Sundays, recognizable through its theme music and from 1973 to 1995, its ballet dancers. Cid Moreira anchored it until 1988, joined by Chapelin during its early days (Moreira is presently the program's special segment host since 1998). When the former's hosting duties expired in 1988, William Bonner (presently one of Jornal Nacional's anchors), Valeria Monteiro, Mario Vasconcellos, who became the titular host, then program commentator Alexandre Garcia and Wagner Montes joined the program, joined by Chapelin and Jornal da Globo's Lelia Cordeiro, who served in the show for three years since 1985. Leo Batista, the longest program anchor from 1973 to 2007, served as the show's sports segment host, while Chico Anysio served as both humorist and commentator until 1992. Esporte Espectacular (Spectacular Sports), the network's first sports newscast, broadcast until today on Sundays, debuted on March that year. It would last a decade, and was relaunched in 1987.
On April 26 the next year (1974), it broadcast in full color for the first time, with all its stations converting to full color broadcasts until 1977, and the entire network system was beginning to broadcast via satellite in 1982, five years after.
The next year, when Globo turned 10, it rebroadcast Selva de Pedra because of the cancellation of its newest drama, Roque Santeiro, by the federal government, only to air a decade later. Its Sessao da Tarde afternoon film banner was launched also in 1975, and its Caso Especial teletheater program was also shown from April to December the same year, on a weekly basis.
This was also the reason why Silvio Santos, one of the network's original variety show presenters since 1965, backed out of Globo, and moved his 23-year old program (Programa Silvio Santos, The Silvio Santos Program) to Rede Tupi
, while putting up his own network, TVS (now SBT) in the process the next year, even bringing his own show there. By in the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, and ten years later was also broadcast on São Paulo's Rede Record
until 1987, not just on Rede Tupi until 1980 and of course, on TVS, presently Sistema Brasileiro de Televisao until today.
Its humor and comedy program, Os Trapalhões
, began the next year, continuing until 1995, together with the network's morning news program, Bom Dia São Paulo (Good Morning São Paulo), which four years later would have a national version. 1976 would also be the first time its present insignia was shown: it was created by Hans Donner, and was a colored blue sphere with a TV-shaped box with another blue ball inside. Donner also created the network's first presentation package with the new logo for the first time. That year also was the premiere of Sítio do Picapau Amarelo (Yellow Woodpecker Ranch), one of the network's famous children's series. Its first version ran until 1986, its second version was aired from 2001 to 2007.
The network's second FIFA World Cup telecast after its first (FIFA World Cup 1978) happened the following year (1978), followed by the premiere telecast of Globo Esporte (Globo Sports), the network's daily sports newscast, presently still airing before Jornal Hoje, then anchored by Luciano do Valle. Also that year, Caso Especial ended its first phrase of broadcasts (it would continue until 1995, under various names), and was replaced by another teletheater program, Aplauso (Applause).
The decade was closed with the premiere of the Domingo Maior (Best Sunday) film block, one of the new programs Globo made for Sundays, and the revival of Jornal da Globo in 1979 after a ten-year absence (it lasted until 1981), plus the Jornal das Sete (News at Seven) local newscasts of 1979-83, precursor to the network's local news programs of today. Jornal da Globo then was anchored by Sergio Chapelin and was aired after JN Second Edition, and now had a running time of 30 minutes.
shut down its operations, it surprised many former Tupi viewers and supporters with its anniversary programs. Two of them was the Festival 15 Anos (15 Years Festival) which showcased the best drama programs of the last 15 years, and the Os Trapalhões
marathon, which gave itself to charitable activities for 8 long hours. It proved to many Brazilians how the network was proving well as the now audience leader in Brazilian television. Aside from it, its Vale a Pena Ver de Novo (It's Worth Watching Once Again) afternoon drama block debuted on May 5 that year. Globo Rural, its rural newscast also debuted in the same year, with Carlos Nascimento as its first presenter. By then, it was broadcast weekly, on Sundays.
coverage two years after, the network premiered the children's show Balao Magico (Magic Balloon), which ran from 1982 to 1986. It was anchored by the children's musical group Turma do Balão Magico
, whose music struck a chord with its viewers.
1982 also saw the Jornal da Globo relaunch in August, after two successive editions. The presenters then were Renato Machado, Belisa Ribeiro and Luciana Villas Boas, with Carlos Monforte as program commentator.
1983 saw the birth of another network hit: Vídeo Show
, successfully airing till today. Its first program host was Tassia Camargo. The network's daily electronic magazine show (formerly a weekly program from 1983–94), it gives an inside look of the network's programs and includes bloopers, interviews and even a look into Globo's historical moments. Bonner, Chico Pinheiro and Malu Mader were some of the program's early co-hosts. It also had its SOS Nordeste (SOS Northeast) campaign which debuted that year led by Renato Aragao of Os Trapalhões, lasting until 1986.
Also debuting that year were the Praça TV local newscasts, aired twice a day and the national version of the network's São Paulo morning newstcast, Bom Dia Brasil (Good Morning Brazil), with Carlos Monforte as its first anchor, by then based in Globo's Brasília studios until 1996. By then it had two editions, only broadcasted in full then in Globo's Recife, Brasilia and Belo Horizonte stations because São Paulo (From 1977—) and Rio de Janeiro (1983—84, 1989—) had their own local editions of the newscast.
In 1984, it not only premiered its Supercine film slot (which is aired on Saturdays), it extended Praça TV to late night as a result of the Jornal da Globo relaunch of 1982. Lasting until 1990, the 10-minute Praça TV Terceira Edição (Praça TV Third Edition) gave its affiliated stations the chance to recap the day's local news in their own networks after Jornal da Globo was aired. By then, Eliakim Araujo and Liliana Rodriguez (later replaced by Leilane Neubarth in 1984) had become its presenters, and even had Jo Soares as humorist until he moved to SBT in 1988. Also premiering was Praca TV Sunday Editions, lasting until June 1987, which highlighted the news stories of the day and served as Fantastico's preview show in the midday and early evening editions.
It was also the year of the Diretas Já
(Direct Elections Now) campaign in some Brazilian cities from March 1983 to April 1984, in which Jornal Nacional had a mistake in carrying news about the campaign's progress.
1986 was the very year when Xuxa Meneghel's own show, Xou da Xuxa (Xuxa's Show) debuted on Rede Globo after three years in Rede Manchete
's children's program Clube da Criança, replacing the succeessful Sitio do Picapau Amarelo as a result. It was a hit among its viewers, airing all week (from Mondays to Saturdays) for seven years until 1993. That year was also the 20th anniversary of Os Trapalhões, which lasted until 1987. The network's other big program was its coverage of the 1986 FIFA World Cup
, plus the first telecast of the Criança Esperança children's charity show, which Renato Aragão (of Os Trapalhões) hosted. This first show was directed by Victor Paranhos, and was produced by Walter Lacet.
It was also when the network's corporate arms evolved into the present day design, it was then two silver balls with a rainbow-colored box inside. The logo was renovated several times in the years that followed.
Two years later, Vale Tudo, one of Brazilian television's best dramas, premiered on Rede Globo, followed by its Tela Quente weekly film block, aired on Mondays.
On March 26, 1989, the network's own Sunday variety program, Domingao do Faustao
(Faustao's Sunday) was launched as the network started to take over the Sunday afternoon TV ratings, then led by SBT's Programa Silvio Santos. Still airing on Sunday afternoons and evenings before Fantastico, Fausto Silva is the program's titular host. Another newcomer was the Temperatura Maxima film block, presently airing on Sundays since 1990 (originally it was aired on Wednesdays). Within the year, so many series and programs premiered on the network and were aired until 1990, but the news programs got a makeover and change of presenters, especially the main newscasts and Praca TV.
Even Jornal Nacional and Jornal da Globo got makeovers and hosting changes, the former got its present version of The Fuzz plus a new studio coupled with the return of Sergio Chapelin to the program as co-presenter while JG had a change of anchors with the departure to Rede Manchete
of Eliakim Araujo and Leila Cordeiro, its then anchors, leaving behind co-anchor Leilane Neubarth. All three presenters were replaced by William Bonner and RBS TV's Fatima Bernardes (the latter had already replaced Cordeiro when she moved to Jornal Hoje), becoming their first team-up in a Globo newscast since March that year, when Bernardes joined Fantastico along with Fausto Silva, becoming one of its co-hosts along with Bonner, Chapelin and others plus Chico Anysio, one of the original presenters. Bonner soon took over as Jornal Hoje principal anchor(replacing Cordeiro) and joined Jornal Nacional as one of the substitute presenters while Fatima stayed with Fantastico until the mid-1990s. They were to be married in 1993, several years after Eliakim and Leila's own wedding.
The year ended with hope that next year, the 40th year of Brazilian TV and Globo's 25th anniversary year, will be one of the best years that Globo has ever seen, as shown in their year-end campaign video commemorating its 25th year, in which most of the network's artists, program presenters and newscasters performed its 25th anniversary theme.
TV Pirata ended its run that year, because of the loss of the post JN program slot ratings to Rede Manchete's Pantanal
drama series, then aired on weekdays from 9:30 to 10:30 in the evening,and was reinstated in 1991. It also broadcast the 1990 FIFA World Cup
that same year, and also covered the 1990 congressional elections for the National Congress of Brazil.
By the next year, President Collor's impeachment trials and the 1992 Barcelona Olympics were all covered by Rede Globo's news and sports teams.
On December 31, 1992, Xuxa declared the end of her show's long run. Globo replaced it with TV Colosso, the all-marionette hosted show that continued the network's long successes with child-friendly programming. It ran until 1997.
Globo has since expanded to become the largest TV Network in Brazil, with over $2 billion dollars in revenue in 1992. It is famous for the telenovela
s (soap opera
s) which, together with the news and football, dominate prime time viewing in Brazil. These are exported to several countries, to both Portuguese-speaking countries and elsewhere, where they are dubbed into local languages, rose to popularity, and make profits to the broadcasting stations.
Globo is the first Brazilian network to have its own news channel, Globo News
, in 1996. Now based in São Paulo and Rio de Janeiro, the main headquarters, it not only broadcasts replays of Globo's news programs, but has its own news programs and commentaries.
It also began its very own international broadcasting service, Rede Globo International (Rede Globo Internacional, now TV Globo International), in 1999. It now reaches more countries worldwide, especially the Portuguese
-speaking nations outside Brazil, including Portugal itself where the network has its own overseas station.
ratings of São Paulo metropolitan area shows that Globo telenovelas has lost, between 2004 and 2008, 26,2% of viewership, although Globo is still the leader network. Its previous 9 p.m. telenovela, Viver a Vida, had an average share of 35.7, an all-time low for Globo. Telenovelas in the 1980s easily reached over 50 present, Vale Tudo and O Fantastico mundo de Nanda being notable examples.
and digital television
, in standard definition
and 1080i
high definition
. On December 2, 2007, test simulcasts for 1080i
begin in the São Paulo
market; Rio de Janeiro
, Brasília
and Belo Horizonte
followed on February, 2008, with other capitals following on the next months. Prior to this, the Rede Globo provided 480i
standard definition service.
Globo is broadcast in metropolitan areas through a number of owned-and-operated station
s including Globo-RJ (Rio de Janeiro
), Globo-SP (São Paulo
), Globo-DF (Brasília
), Globo-MG (Belo Horizonte
), Globo-NE (Recife
). Rede Globo programming is also carried into other areas of regional Brazil by 147 locally-branded affiliate television networks owned by third-party companies. The Rede Globo covers 98,53% of the territory of Brazil
.
channels around the world, including in the Americas
, Oceania
(specifically Australia
), Europe
, the Middle East
, Africa
, and Japan
, bringing a mix of entertainment, news and sports programming sourced from TV Globo, GNT
, Globo News
, Canal Viva
, Canal Futura and SporTV
to Brazilian and other Portuguese-speaking people (Lusophone
s). Two distinct international feeds originate live and directly to viewers around the world from the network's broadcast center located in Rio de Janeiro, TV Globo Internacional Europe/Africa/Middle East feed & the TV Globo Americas/Oceania feed. A third TV Globo Internacional Asia feed originates from Japan by IPC and is based on material recorded earlier in the day from the Americas/Oceania feed which is replayed on a tape delay schedule more suitable to the Far East Asia time zones. Other locally originated programs from Japan and other older recorded material no longer broadcast on the Americas/Oceania feed is also scheduled on the TV Globo Japan/Asia feed. Since 2007 TV Globo also operates a premium channel which originates from Lisbon, Portugal, called TV Globo Portugal, TV Globo Portugal differs from the TV Globo feed in Europe due to contractual agreements with other broadcast networks in Portugal, mainly SIC Portugal, which holds first run rights to some TV Globo programming like novelas.
TV Globo International in the US is carried by both satellite services (Dish Network
, DirecTV
) (which also offer Globosat
's Brazilian soccer channel Premiere Futebol Clube) and by cable Time Warner Cable in Manhattan, New York, (Comcast
in Miami, Boston
, New Jersey
, Bright House Networks
in Orlando
, Tampa
, RCN
in Boston and Atlantic Broadband
in Atlanta). In Canada
it is available through Rogers Cable
and the NEXTV
IPTV
service, in Mexico
and other Latin America
n countries, it can be seen on SKY
satellite.
TV Globo International is broadcasted in Australia and New Zealand via UBI World TV
.
and 480p
. The portal also provides large access to media conglomerate products such magazines, newspapers and live radio. The domain attracted at least 1.8 million visitors annually by 2008 according to a Compete.com
study and currently is ranked 106th most accessed site in the world according Alexa
. Opened in 1995, the "Projac
" (officially named "Central Globo de Produção", or Globo Central Production Center), where most of their shows are produced, is one of largest TV production centers in the world and the biggest in Latin America, with numerous lots and urban areas as backdrops for soap operas.
In the late 90s, Globo moved part of its news division—encompassing both news desks, production staff and studios—to the city of São Paulo, Itaim Bibi district. This is where its satellite headquarters are located, inside the home city of Rede Record
, its rival network since Globo's founding in 1965. Nevertheless, its main news shows, such as Jornal Nacional
and Fantástico, as well as its own news channel Globo News, remain broadcasted from the main headquarters in Rio de Janeiro. This is where Globo's news headquarters, the Globo Journalism Center (now the Globo News and Sports Broadcasting Center) is located.
Rede Globo is part of the Organizações Globo group, a major Brazilian media conglomerate. Its associated companies are: Globo Filmes (motion picture company), Globo International Network (international broadcasting), Globo Marcas (branding and advertising), Globo Video (internet video), Globo Minas (television station at Belo Horizonte
), Globo Brasília (television station at Brasília
), Globo Nordeste (television station at Recife
), Globo Rio de Janeiro (television station at Rio de Janeiro
) and Globo São Paulo (television station at São Paulo
).
and Luiz Inácio Lula da Silva
, but edited the debate in such a way that Collor received considerably more air time than Lula, and juxtaposed some of Collor's more eloquent responses with some of Lula's less eloquent responses. Years later, the network publicly apologized for the incident, and electoral law was changed to prohibit networks from showing edited versions of political debates and enacted a law similar to the American
equal-time rule
. The theme was openly discussed in Jornal Nacional's official book, which was released in 2006.
In 1993 the British
Channel 4 made a documentary, Beyond Citizen Kane
, about the power and influence of the network in Brazil. The documentary had participations of great Brazilian political characters, including Leonel Brizola
, who was also a political adversary of Rede Globo.
Globo has had a tempestuous history with the organization which owns Brazil's 2nd largest TV network: the Rede Record
. Record's owners, the Universal Church of the Kingdom of God
, were mired in controversy during the church's growth, including an incident in 1995, when Globo aired a tape which showed the church's founder, Edir Macedo
, teaching other church officials how to manipulate church followers into giving more money to the church. The network was also the first to show the footage of what became known as the kicking of the saint
incident.
On September 27, 2007, Rede Globo's rival, Rede Record, launched Brazil's first free-to-view 24-hour news channel on terrestrial television, Record News
. Two days before the launch, the Vice-President of Organizações Globo, Evandro Guimarães, went to Brasilia
to meet government officials, including the Communications Minister, Hélio Costa, accusing Record Network of owning two television networks, Rede Record and Record News, inside the city of São Paulo
, in violation of Brazilian law. Record attacked Globo in an editorial in its national news broadcast, Jornal da Record, accusing Globo of trying to save its monopoly on media and news, and claimed that Globo was "afraid" of Record News. In its response, Record cited Globo's past controversies and the network's supportive relationship with Brazil's Military Dictatorship (1964-1985.)
under ‘Further Information’ for indications of this approach at work in India.
[2]Fadul, Ana Maria (1999). “Novela e Familia No Brasil.”Working paper, Congresso Brasileiro de Ciências de Comunicação, Rio de Janeiro.[3] “BRAZIL: Land of No Divorce” Time Magazine, 10 Sep 1951: http://www.time.com/time/magazine/article/0,9171,815340,00.html#ixzz13CKLXHHc[4] La Ferrara, Eliana, Alberto Chong, and Suzanne Duryea (2008). “Soap Operas and Fertility: Evidence from Brazil.” BREAD Working Paper No. 172.[5] Chong and La Ferrara (2008), “Television and Divorce: Evidence from Brazilian Novelas”, p, Journal of the European Economic Association,463
[6] Yodanis, Carrie (2005). “Divorce Culture and Marital Gender Equality.” Gender and Society, 19(5), 644–659.[7] Stevenson, Betsey, and JustinWolfers (2006). “Bargaining in the Shadow of the Law: Divorce Laws and Family Distress.” Quarterly Journal of Economics, 121(1), 267–288.
[8] Gruber, Jonathan (2004). “Is Making Divorce Easier Bad for Children? The Long-run Implication of Unilateral Divorce.” Journal of Labor Economics, 22(4), 799–833[9] Chong and La Ferrara (2008), “Television and Divorce: Evidence from Brazilian Novelas”, p, Journal of the European Economic Association,464
[10] Jensen, Robert, and Emily Oster (2008). “The Power of TV: Cable Television and Women’s Status in India.” Working paper, University of Chicago.
-La Ferrara, Eliana, Alberto Chong, and Suzanne Duryea (2008). “Soap Operas and Fertility:Evidence from Brazil.” BREAD Working Paper No. 172
-Htun, M. (2003). Sex and the State: Abortion, Divorce, and the Family under Latin American Dictatorships and Democracies. Cambridge University Press.
-Olken, Benjamin (2006). “Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages.” NBER Working Paper No. 12561.
-Paluck, Elizabeth Levy (forthcoming), “Reducing Intergroup Prejudice and Conflict using the Media: A Field Experiment in Rwanda.” Forthcoming in Journal of Personality and Social Psychology. 468 Journal of the European Economic Association
-Rios-Neto, Luiz (2001). “Television,Value Constructs, and Reproductive Behavior in Brazilian Excluded Communities.” Paper presented at the XXIV General Population Conference, United Nations (2007). World Economic and Social Survey: Development in an Ageing World. Geneva.
Vidal-Luna, F., and H. Klein (2006). Brazil since 1980. Cambridge University Press.
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian television network, launched by media mogul Roberto Marinho
Roberto Marinho
Roberto Pisani Marinho was the president and founder of the biggest Brazilian TV channel, Globo, a television network with 113 stations and associates...
on April 26, 1965. It is owned by media conglomerate Organizações Globo
Organizações Globo
Organizações Globo is the largest media conglomerate of South America, founded in Rio de Janeiro, Brazil, in 1925 by Irineu Marinho. It also owns companies on the food industry and the real estate and financial markets....
, being by far the largest of its holdings. Globo is the fourth-largest public TV commercial network in the world and one of the largest producer of soap operas.
Globo is headquartered in the Jardim Botânico neighborhood of Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
, where its news division is based. The network's main production studios are located at a complex dubbed Projac
Projac
Projac abbreviation of Projeto Jacarepaguá is the main center of television production of the Organizações Globo and Latin Americas largest audio-visual production center. Opened in 1995, it is located in the city of Rio de Janeiro, Brazil. Often is called of Central Globo de Produção...
(short for "Jacarepaguá project"), located in Jacarepaguá, Barra da Tijuca
Barra da Tijuca
Barra da Tijuca is a famous neighborhood in Rio de Janeiro, Brazil, located southwest of the city on the Atlantic Ocean. Barra, as it is popularly known, will have most of the venues of the 2016 Summer Olympics, which will be the first edition held in South America. Barra is well-known for its...
. It is composed of 122 owned and affiliate television stations throughout Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
plus its own international networks, TV Globo Internacional and TV Globo Portugal. In 2007, Globo moved its analog operations
Analog television
Analog television is the analog transmission that involves the broadcasting of encoded analog audio and analog video signal: one in which the message conveyed by the broadcast signal is a function of deliberate variations in the amplitude and/or frequency of the signal...
to high-definition television
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
production for digital broadcasting
Digital broadcasting
Digital broadcasting is the practice of using digital data rather than analogue waveforms to carry broadcasts over television channels or assigned radio frequency bands...
.
Early years
In July 1957, Brazilian PresidentPresident of Brazil
The president of Brazil is both the head of state and head of government of the Federative Republic of Brazil. The president leads the executive branch of the federal government and is the commander-in-chief of the Brazilian Armed Forces...
Juscelino Kubitschek gave his approval to Radio Globo's request for opening a television channel. On December 30, 1957, the National Council of Telecommunication made public a decree which granted the channel four frequency in Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
to TV Globo Ltda. Globo then started preparing the beginning of its television broadcasting operations.
In 1962, a controversial agreement between Time-Life
Time-Life
Time–Life is a creator and direct marketer of books, music, video/DVD, and multimedia products. Its products are sold throughout North America, Europe, Australia, and Asia through television, print, retail, the Internet, telemarketing, and direct sales....
and Organizações Globo
Organizações Globo
Organizações Globo is the largest media conglomerate of South America, founded in Rio de Janeiro, Brazil, in 1925 by Irineu Marinho. It also owns companies on the food industry and the real estate and financial markets....
, Roberto Marinho
Roberto Marinho
Roberto Pisani Marinho was the president and founder of the biggest Brazilian TV channel, Globo, a television network with 113 stations and associates...
's holding company, gave Marinho access to a sum of over 6 million dollars with which he would buy equipment and build an infra-structure for Globo to begin its television service. In return, Time-Life would be entitled to 30% of all profits from Globo's TV operations. As a matter of comparison, the largest TV station in Brazil at the time, TV Tupi, had been built with a sum of 300,000 dollars when it was launched in 1950. Tupi was the first television network in Brazil and Latin America, which would become one of Globo's main competitors until its closure in 1980.
The agreement was widely seen as illegal, as then Brazilian constitution
Constitution of Brazil
During its independent political history, Brazil has had seven constitutions. The most recent was ratified on October 5, 1988.-Imperial Constitution :Background...
prohibited any foreign person or company from owning interests in a Brazilian media company. In trying to address the legal aspects, the agreement specifically mentioned that its terms did not give Time-Life the right to share or interfere in the management of Globo's operations. In practice Time-Life wielded great influence inside Globo; Joseph Wallach, the former director of Time-Life's TV station in California, became Globo's de facto executive director and Marinho's assistant.
On April 1, 1964 a year before Rede Globo was opened, a military-led coup deposed the elected government of President João Goulart
João Goulart
João Belchior Marques Goulart was a Brazilian politician and the 24th President of Brazil until a military coup d'état deposed him on April 1, 1964. He is considered to have been the last left-wing President of the country until Luiz Inácio Lula da Silva took office in 2003.-Name:João Goulart is...
. As the military reduced the democratic institutions of Brazil, it simultaneously sought to increase its hold over the media, especially the major conglomerates. At the time, Marinho had been a supporter of the coup, but his deal with Time-Life was still being investigated by congress. The military decided against the deal, which ultimately allowed Marinho to get out of the deal under exceptional terms. In 1969, Marinho terminated the deal with Time-Life by agreeing to pay back the 6 million dollars invested. This in effect meant that Marinho could repay the infra-structure provided by Time-Life and would no longer have the obligation to share 30% of Globo's profit with Time-Life.
Globo began its broadcast on April 26, 1965 in Rio de Janeiro, then broadcasting on channel four. On that day, at about 10:45 a.m., Rubens Amaral formally introduced Rede Globo to viewers in Rio de Janeiro and all over Guanabara State
Guanabara State
The State of Guanabara was a former Brazilian state that existed from 1960 to 1975. It comprised the city of Rio de Janeiro, after the national capital was moved to Brasília in 1960...
, before "Moon River
Moon River
"Moon River" is a song composed by Johnny Mercer and Henry Mancini in 1961, for whom it won that year's Academy Award for Best Original Song. It was originally sung in the movie Breakfast at Tiffany's by Audrey Hepburn, although it has been covered by many other artists...
" by Henry Mancini
Henry Mancini
Henry Mancini was an American composer, conductor and arranger, best remembered for his film and television scores. He won a record number of Grammy Awards , plus a Grammy Lifetime Achievement Award posthumously in 1995...
was sung. By May 2 that year, its longest running and oldest program, the live telecast of the Holy Mass was seen for the first time. On the following year, Globo purchased another television station, São Paulo-based TV Paulista
TV Paulista
TV Paulista was a Brazilian television station . It was created on March 14, 1952 in São Paulo. In 1966, it was incorporated Rede Globo. The means by which TV Paulista was allegedly "incorporated" by Rede Globo de Televisão are still being discussed in the tribunals...
, expanding its operations, and beginning to take over the national television ratings. By January 1966, at the height of flooding in Rio, Globo broadcast its first major news coverage.
1968 was the year when its branch station in Belo Horizonte
Belo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...
, Rede Globo Minas, was launched, as well as the very first microwave broadcasts between Rio de Janeiro and São Paulo. Another trademark for the network was Jornal da Globo
Jornal da Globo
Jornal da Globo is the late night news show broadcast by Brazilian Globo Network. It doesn't have a fix starting time, but usually airs after midnight....
, successor to Ultranoticias (1966–67), and the network's main newscast until 1969. It had a broadcast time of 15 minutes, and was then hosted by Hilton Gomez and Luis Jatoba.
In 1967, Globo began to build its national network with the affiliation of Porto Alegre
Porto Alegre
Porto Alegre is the tenth most populous municipality in Brazil, with 1,409,939 inhabitants, and the centre of Brazil's fourth largest metropolitan area . It is also the capital city of the southernmost Brazilian state of Rio Grande do Sul. The city is the southernmost capital city of a Brazilian...
-based TV Gaúcha (now RBS TV
RBS TV
RBS TV is a Southern Brazilian television network owned by Grupo RBS, and one of the oldest affiliates to Rede Globo. The acronym originally stands for Rede Brasil Sul de Televisão , but currently the network never uses its full name on-air.RBS TV owns 18 television stations spread over two...
). TV Gaúcha would become Globo's affiliate on Florianopolis
Florianópolis
-Climate:Florianópolis experiences a warm humid subtropical climate, falling just short of a true tropical climate. The seasons of the year are distinct, with a well-defined summer and winter, and characteristic weather for autumn and spring. Frost is infrequent, but occurs occasionally in the winter...
in the late 1970s, when it received its current name. It is one of Globo's oldest affiliates, active since 1962, three years before Globo was launched. Uberlândia
Uberlândia
Uberlândia is the main town in the Triangle region, west of the state of Minas Gerais, Brazil. With a population of 604,013 inhabitants, according to 2010 estimates, the city is the second largest in the state second only to Belo Horizonte...
's TV Triângulo (currently Rede Integração), and Goiânia
Goiânia
-Climate:The city has a tropical wet and dry climate with an average temperature of . There's a wet season, from October to April, and a dry one, from May to September. Annual rainfall is around 1,520 mm....
's TV Anhanguera (now Rede Anhanguera) soon followed in 1967 and 1968. The now extinct TV Guajará, based in Belém
Belém
Belém is a Brazilian city, the capital and largest city of state of Pará, in the country's north region. It is the entrance gate to the Amazon with a busy port, airport and bus/coach station...
, was launched in 1969, followed by TV Verdes Mares on January of the following year, although it began its test broadcasts on 1969.
JN, Jornal Hoje and the Plim-plim signal
On September 1, 1969, the country and national television broadcasting was changed with the premiere of Jornal NacionalJornal Nacional
Jornal Nacional is a Brazilian news program aired by Rede Globo since September 1, 1969. It was the first news program broadcast live by a television network throughout Brazil.-History:...
(National Journal), the nation's first live newscast anchored by Cid Moreira and Hilton Gomez. Its theme music, "The Fuzz" by Frank DeVol, became one of the show's trademarks, together with the program logo and the "Boa Noite" greeting by the hosts. Its success was followed by the launch of Jornal Hoje
Jornal Hoje
Jornal Hoje is a news programme aired by the Brazilian television broadcaster Rede Globo; the programme is broadcast in the early afternoon each day from Monday to Saturday and comes after Globo Esporte and before Vídeo Show....
(Journal Today) on April 21, 1971, the day when its Brasilia
Brasília
Brasília is the capital city of Brazil. The name is commonly spelled Brasilia in English. The city and its District are located in the Central-West region of the country, along a plateau known as Planalto Central. It has a population of about 2,557,000 as of the 2008 IBGE estimate, making it the...
station (Rede Globo Brasília, Channel 10) was inaugurated. The program was then only shown in Rede Globo Rio de Janeiro (Channel 4), the flagship station, until 1974 when it became a nationwide midday newscast. It had its first FIFA World Cup
FIFA World Cup
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...
broadcast in 1970, the same year when Rede Exclesior was closed down, with the network absorbing some of its talents and top management. The network's famous Plim-Plim interval signal also debuted that year.
It began color television broadcasts in February 1972 on a national scale, the same year as Rede Bandeirantes
Rede Bandeirantes
Rede Bandeirantes , officially nicknamed Band or Band Network, is a television network from Brazil, based in São Paulo. Part of the Grupo Bandeirantes de Comunicação , it aired for the first time in 1967...
did convert television broadcasts to color and 10 years after the first color telecasts in the country was launched by Rede Excelsior (and also the same year as the opening of its Recife station, Rede Globo Recife Channel 13, now Rede Globo Nordeste, on April 22), with the national color broadcasts being debuted on March 31 the same year as the Meu Primeiro Baile episode of Caso Especial, its teletheater show, which is the first color integrated program on national television was shown on the network.
Before that, it launched its famous Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...
and New Year
New Year
The New Year is the day that marks the time of the beginning of a new calendar year, and is the day on which the year count of the specific calendar used is incremented. For many cultures, the event is celebrated in some manner....
holiday campaign, A Festa é Sua, in November 1971. The campaign's theme song, "Um Novo Tempo", is still used during its year-end station campaign plugs and identifications since then. It is also one of Brazil's great Christmas holiday songs. It was the same year on March 16 when the late-night edition of Jornal Nacional (called Jornal Nacional-Segunda Edição, National Journal Second Edition), hosted by Fabbio Perez and Ronan Soares, began broadcasting the entire day's headlines until 1982. Its 15-minute international version, Jornal Internacional (International Journal), anchored by Jorge Pontual and Sandra Passarinho, began airing in April 1972, lasting until 1975. It originally ran for 20 minutes during its first two years. It was replaced in 1975 by Amanha (Tomorrow), the network's local news roundup at late nights.
Perez and Fabio Castilho hosted it until 1979.
1973 saw the birth of two new programs on the network, the documentary program Globo Repórter
Globo Repórter
Globo Repórter is a Brazilian weekly documentary television show broadcast by Rede Globo, on Fridays at 10p.m., ever since its premiere in 1973....
(formerly the Globo Shell Specials which ran from 1971 to 1973), hosted by Sergio Chapelin, and Fantástico
Fantástico
Fantástico is a Brazilian weekly television newsmagazine broadcast on Sundays by Rede Globo.-Format:The show's first episode was on August 5, 1973 in black-and-white. It began as a variety show featuring music, dance numbers, teletheater, humor, mixed with a small amount of news. The following...
(Fantástico: O Show Da Vida, It's Fantastic: The Show of Life from 1974–79), then the network's weekly variety program from 1974 to 1993 when it became the network's weekly newsmagazine
Newsmagazine
A news magazine is a typed, printed, and published piece of paper, magazine or a radio or television program, usually weekly, featuring articles or segments on current events...
broadcast on Sundays, recognizable through its theme music and from 1973 to 1995, its ballet dancers. Cid Moreira anchored it until 1988, joined by Chapelin during its early days (Moreira is presently the program's special segment host since 1998). When the former's hosting duties expired in 1988, William Bonner (presently one of Jornal Nacional's anchors), Valeria Monteiro, Mario Vasconcellos, who became the titular host, then program commentator Alexandre Garcia and Wagner Montes joined the program, joined by Chapelin and Jornal da Globo's Lelia Cordeiro, who served in the show for three years since 1985. Leo Batista, the longest program anchor from 1973 to 2007, served as the show's sports segment host, while Chico Anysio served as both humorist and commentator until 1992. Esporte Espectacular (Spectacular Sports), the network's first sports newscast, broadcast until today on Sundays, debuted on March that year. It would last a decade, and was relaunched in 1987.
On April 26 the next year (1974), it broadcast in full color for the first time, with all its stations converting to full color broadcasts until 1977, and the entire network system was beginning to broadcast via satellite in 1982, five years after.
The next year, when Globo turned 10, it rebroadcast Selva de Pedra because of the cancellation of its newest drama, Roque Santeiro, by the federal government, only to air a decade later. Its Sessao da Tarde afternoon film banner was launched also in 1975, and its Caso Especial teletheater program was also shown from April to December the same year, on a weekly basis.
A New Corporate Image
1976 saw the beginning of the network's scheduling process (the Padrão Globo da Qualidade), which consists of two soap operas followed with newscasts, Globo Reporter and one to two more drama shows or cinema, comedy programming and others after. The process was led by Walter Clark and Jose Bonifacio de Olivera Sobrinho in 1960, when Rede Excelsior was launched (the process was inherited by Rede Globo upon Excelsior's closure in 1970). It rose the network to full audience leadership in the late 1970s, gaining more ratings and clinching the top spot in Brazilian television.This was also the reason why Silvio Santos, one of the network's original variety show presenters since 1965, backed out of Globo, and moved his 23-year old program (Programa Silvio Santos, The Silvio Santos Program) to Rede Tupi
Rede Tupi
Rede Tupi or TV Tupi was the first television network in South America...
, while putting up his own network, TVS (now SBT) in the process the next year, even bringing his own show there. By in the process, it would also continue the first nationwide variety show telecast that Globo had since 1966, and ten years later was also broadcast on São Paulo's Rede Record
Rede Record
Rede Record de Televisão is a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by businessman Edir Macedo, founder and bishop of the Universal Church of the Kingdom of God. Since 2007 it is Brazil's second largest...
until 1987, not just on Rede Tupi until 1980 and of course, on TVS, presently Sistema Brasileiro de Televisao until today.
Its humor and comedy program, Os Trapalhões
Os Trapalhões
Os Trapalhões was a Brazilian comedy group and also a Brazilian television series created by Wilton Franco. Its members were Dedé Santana, Zacarias, Mussum and their leader Didi Mocó, that was played by Renato Aragão. The name Trapalhões is derived from the Portuguese verb atrapalhar, which means...
, began the next year, continuing until 1995, together with the network's morning news program, Bom Dia São Paulo (Good Morning São Paulo), which four years later would have a national version. 1976 would also be the first time its present insignia was shown: it was created by Hans Donner, and was a colored blue sphere with a TV-shaped box with another blue ball inside. Donner also created the network's first presentation package with the new logo for the first time. That year also was the premiere of Sítio do Picapau Amarelo (Yellow Woodpecker Ranch), one of the network's famous children's series. Its first version ran until 1986, its second version was aired from 2001 to 2007.
The network's second FIFA World Cup telecast after its first (FIFA World Cup 1978) happened the following year (1978), followed by the premiere telecast of Globo Esporte (Globo Sports), the network's daily sports newscast, presently still airing before Jornal Hoje, then anchored by Luciano do Valle. Also that year, Caso Especial ended its first phrase of broadcasts (it would continue until 1995, under various names), and was replaced by another teletheater program, Aplauso (Applause).
The decade was closed with the premiere of the Domingo Maior (Best Sunday) film block, one of the new programs Globo made for Sundays, and the revival of Jornal da Globo in 1979 after a ten-year absence (it lasted until 1981), plus the Jornal das Sete (News at Seven) local newscasts of 1979-83, precursor to the network's local news programs of today. Jornal da Globo then was anchored by Sergio Chapelin and was aired after JN Second Edition, and now had a running time of 30 minutes.
At the top: Globo in a changing era of Brazilian television (1980–92)
As Rede Globo marked its 15th year of broadcasts in 1980-81, it had two major events in its sleeve. Since 1980 was the year that Rede TupiRede Tupi
Rede Tupi or TV Tupi was the first television network in South America...
shut down its operations, it surprised many former Tupi viewers and supporters with its anniversary programs. Two of them was the Festival 15 Anos (15 Years Festival) which showcased the best drama programs of the last 15 years, and the Os Trapalhões
Os Trapalhões
Os Trapalhões was a Brazilian comedy group and also a Brazilian television series created by Wilton Franco. Its members were Dedé Santana, Zacarias, Mussum and their leader Didi Mocó, that was played by Renato Aragão. The name Trapalhões is derived from the Portuguese verb atrapalhar, which means...
marathon, which gave itself to charitable activities for 8 long hours. It proved to many Brazilians how the network was proving well as the now audience leader in Brazilian television. Aside from it, its Vale a Pena Ver de Novo (It's Worth Watching Once Again) afternoon drama block debuted on May 5 that year. Globo Rural, its rural newscast also debuted in the same year, with Carlos Nascimento as its first presenter. By then, it was broadcast weekly, on Sundays.
More Surprises and Shows
Aside from its 1982 FIFA World Cup1982 FIFA World Cup
The 1982 FIFA World Cup, the 12th FIFA World Cup, was held in Spain from 13 June to 11 July. The tournament was won by Italy, after defeating West Germany 3–1 in the final.-Host selection:...
coverage two years after, the network premiered the children's show Balao Magico (Magic Balloon), which ran from 1982 to 1986. It was anchored by the children's musical group Turma do Balão Magico
Turma do Balão Mágico
Balão Mágico was a very famous children television program in Brazil. The children that were the main stars of the program were also part of a musical group singing children's songs which was named after the program as A Turma do Balão Mágico .The program was aired by Rede Globo between 1983 and...
, whose music struck a chord with its viewers.
1982 also saw the Jornal da Globo relaunch in August, after two successive editions. The presenters then were Renato Machado, Belisa Ribeiro and Luciana Villas Boas, with Carlos Monforte as program commentator.
1983 saw the birth of another network hit: Vídeo Show
Vídeo Show
Vídeo Show is a long-running Brazilian TV program on Globo TV. From its debut in 1983 to 1994, the show aired weekly. Since then, it has been airing from Monday to Friday at 1:45 pm being one of the most-watched afternoon shows....
, successfully airing till today. Its first program host was Tassia Camargo. The network's daily electronic magazine show (formerly a weekly program from 1983–94), it gives an inside look of the network's programs and includes bloopers, interviews and even a look into Globo's historical moments. Bonner, Chico Pinheiro and Malu Mader were some of the program's early co-hosts. It also had its SOS Nordeste (SOS Northeast) campaign which debuted that year led by Renato Aragao of Os Trapalhões, lasting until 1986.
Also debuting that year were the Praça TV local newscasts, aired twice a day and the national version of the network's São Paulo morning newstcast, Bom Dia Brasil (Good Morning Brazil), with Carlos Monforte as its first anchor, by then based in Globo's Brasília studios until 1996. By then it had two editions, only broadcasted in full then in Globo's Recife, Brasilia and Belo Horizonte stations because São Paulo (From 1977—) and Rio de Janeiro (1983—84, 1989—) had their own local editions of the newscast.
In 1984, it not only premiered its Supercine film slot (which is aired on Saturdays), it extended Praça TV to late night as a result of the Jornal da Globo relaunch of 1982. Lasting until 1990, the 10-minute Praça TV Terceira Edição (Praça TV Third Edition) gave its affiliated stations the chance to recap the day's local news in their own networks after Jornal da Globo was aired. By then, Eliakim Araujo and Liliana Rodriguez (later replaced by Leilane Neubarth in 1984) had become its presenters, and even had Jo Soares as humorist until he moved to SBT in 1988. Also premiering was Praca TV Sunday Editions, lasting until June 1987, which highlighted the news stories of the day and served as Fantastico's preview show in the midday and early evening editions.
It was also the year of the Diretas Já
Diretas Já
Diretas Já Now) was a civil unrest movement which, in 1984, demanded direct presidential elections in Brazil.-Participants of the movement: The movement brought together diverse elements of Brazilian society. Participants came from a broad spectrum of political parties, trade unions, civil,...
(Direct Elections Now) campaign in some Brazilian cities from March 1983 to April 1984, in which Jornal Nacional had a mistake in carrying news about the campaign's progress.
1985–89: Globo at 20, Countdown to 25
For Globo, 1985 was its 20th anniversary year, full of new programming and more surprises. That year was one of the best years ever for the channel, for various reasons. One of them was the Festival 20 Anos (Festival of 20 Years) showcase of previous soap operas aired on the network. Other surprises include the record breaking final episode of Roque Santeiro, then its rating-topping series, which in March, after a 10-year absence was finally shown on Rede Globo, and the debut of Corujao, its programming-ending block of films for all Brazilians, especially the older citizens, now rejoiced by the end of the country's military rule of 21 years. Since it's the last program before sign-off except for some days, films rated for adults are shown here, followed by the network's sign-off plug, showing the next day's programming. SOS Nordeste ended its run that year, and the network formally announced its replacement, the Crianca Esperanca (Children's Hope) charity telethon, to be aired the next year.1986 was the very year when Xuxa Meneghel's own show, Xou da Xuxa (Xuxa's Show) debuted on Rede Globo after three years in Rede Manchete
Rede Manchete
Rede Manchete was a television network from Brazil. It first aired on June 5, 1983 in Rio de Janeiro and simultaneously in other 5 Brazilian cities, like São Paulo on Rede Exclesior's old channel 9 frequency...
's children's program Clube da Criança, replacing the succeessful Sitio do Picapau Amarelo as a result. It was a hit among its viewers, airing all week (from Mondays to Saturdays) for seven years until 1993. That year was also the 20th anniversary of Os Trapalhões, which lasted until 1987. The network's other big program was its coverage of the 1986 FIFA World Cup
1986 FIFA World Cup
The 1986 FIFA World Cup, the 13th FIFA World Cup, was held in Mexico from 31 May to 29 June. The tournament was the second to feature a 24-team format. Colombia had been originally chosen to host the competition by FIFA but, largely due to economic reasons, was not able to do so and officially...
, plus the first telecast of the Criança Esperança children's charity show, which Renato Aragão (of Os Trapalhões) hosted. This first show was directed by Victor Paranhos, and was produced by Walter Lacet.
It was also when the network's corporate arms evolved into the present day design, it was then two silver balls with a rainbow-colored box inside. The logo was renovated several times in the years that followed.
Two years later, Vale Tudo, one of Brazilian television's best dramas, premiered on Rede Globo, followed by its Tela Quente weekly film block, aired on Mondays.
On March 26, 1989, the network's own Sunday variety program, Domingao do Faustao
Domingão do Faustão
Domingão do FaustãoIt consists of a talk show that also features live music performances as well as special segments, such as the Dança dos Famosos and the more recent Dança no Gelo .-Facts:* Domingão do Faustão is one of the oldest of Globo's TV...
(Faustao's Sunday) was launched as the network started to take over the Sunday afternoon TV ratings, then led by SBT's Programa Silvio Santos. Still airing on Sunday afternoons and evenings before Fantastico, Fausto Silva is the program's titular host. Another newcomer was the Temperatura Maxima film block, presently airing on Sundays since 1990 (originally it was aired on Wednesdays). Within the year, so many series and programs premiered on the network and were aired until 1990, but the news programs got a makeover and change of presenters, especially the main newscasts and Praca TV.
Even Jornal Nacional and Jornal da Globo got makeovers and hosting changes, the former got its present version of The Fuzz plus a new studio coupled with the return of Sergio Chapelin to the program as co-presenter while JG had a change of anchors with the departure to Rede Manchete
Rede Manchete
Rede Manchete was a television network from Brazil. It first aired on June 5, 1983 in Rio de Janeiro and simultaneously in other 5 Brazilian cities, like São Paulo on Rede Exclesior's old channel 9 frequency...
of Eliakim Araujo and Leila Cordeiro, its then anchors, leaving behind co-anchor Leilane Neubarth. All three presenters were replaced by William Bonner and RBS TV's Fatima Bernardes (the latter had already replaced Cordeiro when she moved to Jornal Hoje), becoming their first team-up in a Globo newscast since March that year, when Bernardes joined Fantastico along with Fausto Silva, becoming one of its co-hosts along with Bonner, Chapelin and others plus Chico Anysio, one of the original presenters. Bonner soon took over as Jornal Hoje principal anchor(replacing Cordeiro) and joined Jornal Nacional as one of the substitute presenters while Fatima stayed with Fantastico until the mid-1990s. They were to be married in 1993, several years after Eliakim and Leila's own wedding.
The year ended with hope that next year, the 40th year of Brazilian TV and Globo's 25th anniversary year, will be one of the best years that Globo has ever seen, as shown in their year-end campaign video commemorating its 25th year, in which most of the network's artists, program presenters and newscasters performed its 25th anniversary theme.
1990: Globo at 25, scoring unbeatable at 100
1990 was the year when Globo turned 25 years old. But still it began to defend its lead on the national TV ratings. Some of its shows and programs debuted that same year, together with its anniversary presentation Festival 25 Anos (25 Years Festival) of replayed telecasts of all its best programs in the past 25 years were:- Escolinha do Professor Raimundo (weekday afternoons)
- Araponga
- A Rainha da Sucata
TV Pirata ended its run that year, because of the loss of the post JN program slot ratings to Rede Manchete's Pantanal
Pantanal
The Pantanal is a tropical wetland and one of the world's largest wetland of any kind. Most of it lies within the Brazilian state of Mato Grosso do Sul, but it extends into Mato Grosso and portions of Bolivia and Paraguay, sprawling over an area estimated at between and...
drama series, then aired on weekdays from 9:30 to 10:30 in the evening,and was reinstated in 1991. It also broadcast the 1990 FIFA World Cup
1990 FIFA World Cup
The 1990 FIFA World Cup was the 14th FIFA World Cup, the quadrennial international football world championship tournament. It was held from 8 June to 8 July 1990 in Italy, the second country to host the event twice. Teams representing 116 national football associations from all six populated...
that same year, and also covered the 1990 congressional elections for the National Congress of Brazil.
1991–1994: The Countdown to 30 and Globosat Networks
1991 saw the birth of Globosat, Globo Organization's own cable service in which Rede Globo was a part of. By then, it had only 4 channels, compared with more than 20 channels today. Another big surprise also came that year in the form of O Dono do Mundo, another of its top record dramas, plus Vamp, its highly successful 7 P.M. soap, which would later become a Latin American hit. Plantao JN, Globo's own breaking news service was relaunched into Plantao da Globo that year.By the next year, President Collor's impeachment trials and the 1992 Barcelona Olympics were all covered by Rede Globo's news and sports teams.
On December 31, 1992, Xuxa declared the end of her show's long run. Globo replaced it with TV Colosso, the all-marionette hosted show that continued the network's long successes with child-friendly programming. It ran until 1997.
Globo has since expanded to become the largest TV Network in Brazil, with over $2 billion dollars in revenue in 1992. It is famous for the telenovela
Telenovela
A telenovela is a limited-run serial dramatic programming popular in Latin American, Portuguese, and Spanish television programming. The word combines tele, short for televisión or televisão , and novela, a Spanish or Portuguese word for "novel"...
s (soap opera
Soap opera
A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...
s) which, together with the news and football, dominate prime time viewing in Brazil. These are exported to several countries, to both Portuguese-speaking countries and elsewhere, where they are dubbed into local languages, rose to popularity, and make profits to the broadcasting stations.
Globo is the first Brazilian network to have its own news channel, Globo News
Globo News
Globo News is the news television channel of Organizações Globo, which is the first 24-hour news channel on Brazilian television. It belongs to the group of pay-TV channels Globosat....
, in 1996. Now based in São Paulo and Rio de Janeiro, the main headquarters, it not only broadcasts replays of Globo's news programs, but has its own news programs and commentaries.
It also began its very own international broadcasting service, Rede Globo International (Rede Globo Internacional, now TV Globo International), in 1999. It now reaches more countries worldwide, especially the Portuguese
Portuguese language
Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...
-speaking nations outside Brazil, including Portugal itself where the network has its own overseas station.
2000s: loss of interest in telenovelas
The IBOPEIBOPE
IBOPE was established in Brazil in 1942 and provides the largest collection of information in Brazilian and Latin American markets...
ratings of São Paulo metropolitan area shows that Globo telenovelas has lost, between 2004 and 2008, 26,2% of viewership, although Globo is still the leader network. Its previous 9 p.m. telenovela, Viver a Vida, had an average share of 35.7, an all-time low for Globo. Telenovelas in the 1980s easily reached over 50 present, Vale Tudo and O Fantastico mundo de Nanda being notable examples.
Corporate Logos
Globo has used several logos throughout its history. The first version of the current logo design debuted in 1976, a blue ball with a television shaped box in the middle, with another ball inside it. The second version of the current logo debuted in 1986, now with the two balls being silver, and the inside being rainbow colored. Most of Globo's modern logos have been minor variations of this design. Hans Donner designed the current logo and presentation packages used by Globo, in both 2008 and 2009. These include interprogram idents and even an enhanced Plim-Plim interval ident.Anniversary Logos
Every 5 years or so, a special logo is made the commemorate the network's anniversaries.- 1980 (15 years): The logo has a box with the numbers "1" and "5" and the Globo logo is surrounded by the "5".
- 1985 (20 years): The Globo logo is tube-shaped with the "20" on either side.
- 1990 (25 years): The Globo logo is surround the tube-shaped number "25" on either side.
- 1995 (30 years): The Globo logo is turned to the right and the left is the number "3" with the right part of the Globo logo representing the "0".
- 2005 (40 years): Similar to the 1995 30 years logo, the "4" is on the left made with streak lines and the Globo logo is on the right, representing the "0".
- 2010 (45 years): Unlike previous logos but inspired by the 1980 logo, but with no box. The number 45 (colored in silver) is right beside the logo.
List of active programs on Globo channels
Availability
Globo is simulcast in analogueAnalog television
Analog television is the analog transmission that involves the broadcasting of encoded analog audio and analog video signal: one in which the message conveyed by the broadcast signal is a function of deliberate variations in the amplitude and/or frequency of the signal...
and digital television
Digital television
Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...
, in standard definition
Standard-definition television
Sorete-definition television is a television system that uses a resolution that is not considered to be either enhanced-definition television or high-definition television . The term is usually used in reference to digital television, in particular when broadcasting at the same resolution as...
and 1080i
1080i
1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels...
high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
. On December 2, 2007, test simulcasts for 1080i
1080i
1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels...
begin in the São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
market; Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
, Brasília
Brasília
Brasília is the capital city of Brazil. The name is commonly spelled Brasilia in English. The city and its District are located in the Central-West region of the country, along a plateau known as Planalto Central. It has a population of about 2,557,000 as of the 2008 IBGE estimate, making it the...
and Belo Horizonte
Belo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...
followed on February, 2008, with other capitals following on the next months. Prior to this, the Rede Globo provided 480i
480i
480i is the shorthand name for a video mode, namely the US NTSC television system or digital television systems with the same characteristics. The i, which is sometimes uppercase, stands for interlaced, the 480 for a vertical frame resolution of 480 lines containing picture information; while NTSC...
standard definition service.
Globo is broadcast in metropolitan areas through a number of owned-and-operated station
Owned-and-operated station
In the broadcasting industry , an owned-and-operated station usually refers to a television station or radio station that is owned by the network with which it is associated...
s including Globo-RJ (Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
), Globo-SP (São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
), Globo-DF (Brasília
Brasília
Brasília is the capital city of Brazil. The name is commonly spelled Brasilia in English. The city and its District are located in the Central-West region of the country, along a plateau known as Planalto Central. It has a population of about 2,557,000 as of the 2008 IBGE estimate, making it the...
), Globo-MG (Belo Horizonte
Belo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...
), Globo-NE (Recife
Recife
Recife is the fifth-largest metropolitan area in Brazil with 4,136,506 inhabitants, the largest metropolitan area of the North/Northeast Regions, the 5th-largest metropolitan influence area in Brazil, and the capital and largest city of the state of Pernambuco. The population of the city proper...
). Rede Globo programming is also carried into other areas of regional Brazil by 147 locally-branded affiliate television networks owned by third-party companies. The Rede Globo covers 98,53% of the territory of Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
.
International Distribution
TV Globo Internacional (Globo International Network) operates satellite televisionSatellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...
channels around the world, including in the Americas
Americas
The Americas, or America , are lands in the Western hemisphere, also known as the New World. In English, the plural form the Americas is often used to refer to the landmasses of North America and South America with their associated islands and regions, while the singular form America is primarily...
, Oceania
Oceania
Oceania is a region centered on the islands of the tropical Pacific Ocean. Conceptions of what constitutes Oceania range from the coral atolls and volcanic islands of the South Pacific to the entire insular region between Asia and the Americas, including Australasia and the Malay Archipelago...
(specifically Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
), Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
, Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
, and Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, bringing a mix of entertainment, news and sports programming sourced from TV Globo, GNT
GNT
This article is about a Brazilian TV channel. For other uses, see Gnt .GNT is a Brazilian cable/satellite television channel. Originally launched as GNT: Globosat News Television, a news and information network. With the launch of Globo News, in 1996, the GNT acronym became meaningless, and the...
, Globo News
Globo News
Globo News is the news television channel of Organizações Globo, which is the first 24-hour news channel on Brazilian television. It belongs to the group of pay-TV channels Globosat....
, Canal Viva
Canal Viva
Viva is a Globosat channel. It was inaugurated on May 18, 2010, and belongs to the lineup of pay TV operators NET, SKY and Via Embratel. The channel features programs from Rede Globo and the pay channel GNT on alternative schedules....
, Canal Futura and SporTV
SporTV
SporTV is a Brazilian cable television network that has its programming based on all sports, launched in 1991 by Globosat. It's the most watched sports channel in Brazil.- Auto Racing :*Formula One *Stock Car Brasil...
to Brazilian and other Portuguese-speaking people (Lusophone
Lusophone
A Lusophone is someone who speaks the Portuguese language, either as a native, as an additional language, or as a learner. As an adjective, it means "Portuguese-speaking"...
s). Two distinct international feeds originate live and directly to viewers around the world from the network's broadcast center located in Rio de Janeiro, TV Globo Internacional Europe/Africa/Middle East feed & the TV Globo Americas/Oceania feed. A third TV Globo Internacional Asia feed originates from Japan by IPC and is based on material recorded earlier in the day from the Americas/Oceania feed which is replayed on a tape delay schedule more suitable to the Far East Asia time zones. Other locally originated programs from Japan and other older recorded material no longer broadcast on the Americas/Oceania feed is also scheduled on the TV Globo Japan/Asia feed. Since 2007 TV Globo also operates a premium channel which originates from Lisbon, Portugal, called TV Globo Portugal, TV Globo Portugal differs from the TV Globo feed in Europe due to contractual agreements with other broadcast networks in Portugal, mainly SIC Portugal, which holds first run rights to some TV Globo programming like novelas.
TV Globo International in the US is carried by both satellite services (Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...
, DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
) (which also offer Globosat
Globosat
Globosat is a multichannel cable and satellite TV service in Brazil, created in 1991, after the creation of cable and satellite TV services. It has also operated a channel in Portugal, TV Globo Portugal, having earlier operated a similar channel, GNT Portugal, until 2006...
's Brazilian soccer channel Premiere Futebol Clube) and by cable Time Warner Cable in Manhattan, New York, (Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
in Miami, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
, Bright House Networks
Bright House Networks
Bright House Networks is a cable television company, the seventh largest cable operator and the sixth largest traditional multiple system operator in the United States owned by Advance/Newhouse, headquartered in Syracuse, New York...
in Orlando
Orlando
Orlando is a major city in the U.S. state of Florida.Orlando may also refer to-Places:* in Florida** Orlando, a major city** Greater Orlando, the 27th-largest metropolitan area in the United States...
, Tampa
Tâmpa
Tâmpa may refer to several villages in Romania:* Tâmpa, a village in Băcia Commune, Hunedoara County* Tâmpa, a village in Miercurea Nirajului, Mureş County* Tâmpa, a mountain in Braşov city...
, RCN
RCN Corporation
RCN Corporation, founded in 1993 and based in Herndon, Virginia, is the first American facilities-based competitive provider of bundled telephone, cable television and high-speed internet service delivered over its own fiber-optic local network to consumers in the Boston, New York, Eastern...
in Boston and Atlantic Broadband
Atlantic Broadband
Atlantic Broadband is a privately held cable company with headquarters in Quincy, Massachusetts. The company has over 700 employees and 285,000 customers in four operating regions: Florida, Maryland/Delaware, South Carolina and Central Pennsylvania...
in Atlanta). In Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
it is available through Rogers Cable
Rogers Cable
Rogers Cable Inc., a subsidiary of Rogers Communications Inc., is Canada's largest cable television service provider with about 2.25 million television customers, and over 930,000 Internet subscribers, in Manitoba, Southern & Eastern Ontario, New Brunswick and Newfoundland and Labrador.The...
and the NEXTV
NEXTV
NEXTV is a Canadian-based IPTV provider that delivers digital television services via broadband. It launched in 2007 and is owned by Ethnic Channels Group, a Canadian ethnic broadcaster...
IPTV
IPTV
Internet Protocol television is a system through which television services are delivered using the Internet protocol suite over a packet-switched network such as the Internet, instead of being delivered through traditional terrestrial, satellite signal, and cable television formats.IPTV services...
service, in Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
and other Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
n countries, it can be seen on SKY
SKY México
SKY México is a company that operates a subscription television service in the Mexico, Central America, Dominican Republic area. It produces TV content, and owns several TV channels...
satellite.
TV Globo International is broadcasted in Australia and New Zealand via UBI World TV
UBI World TV
UBI World TV is an Australian digital satellite pay television service that broadcasts predominantly ethnic channels. It launched in late 2004 and currently offers over 80 channels in its lineup from over 20 countries in over 12 languages.The company also provides entertainment and information...
.
Online
Globo.com is the Internet portal arm of the company and has large historical video library and provides part of current content recorded and live TV news and special shows such as Big Brother Brasil. It also broadcasted the World Cup 2006 games live in 480i480i
480i is the shorthand name for a video mode, namely the US NTSC television system or digital television systems with the same characteristics. The i, which is sometimes uppercase, stands for interlaced, the 480 for a vertical frame resolution of 480 lines containing picture information; while NTSC...
and 480p
480p
480p is the shorthand name for a video display resolution. The p stands for progressive scan, i.e. non-interlaced. The 480 denotes a vertical resolution of 480 pixel high vertically scanning lines, usually with a horizontal resolution of 640 pixels and 4:3 aspect ratio or a horizontal resolution of...
. The portal also provides large access to media conglomerate products such magazines, newspapers and live radio. The domain attracted at least 1.8 million visitors annually by 2008 according to a Compete.com
Compete.com
Compete.com is a web traffic analysis service of Compete, Inc. which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world...
study and currently is ranked 106th most accessed site in the world according Alexa
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...
Centers
The Television network is the centerpiece of enterprise. Globo has its main production complex in Rio de JaneiroRio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
. Opened in 1995, the "Projac
Projac
Projac abbreviation of Projeto Jacarepaguá is the main center of television production of the Organizações Globo and Latin Americas largest audio-visual production center. Opened in 1995, it is located in the city of Rio de Janeiro, Brazil. Often is called of Central Globo de Produção...
" (officially named "Central Globo de Produção", or Globo Central Production Center), where most of their shows are produced, is one of largest TV production centers in the world and the biggest in Latin America, with numerous lots and urban areas as backdrops for soap operas.
In the late 90s, Globo moved part of its news division—encompassing both news desks, production staff and studios—to the city of São Paulo, Itaim Bibi district. This is where its satellite headquarters are located, inside the home city of Rede Record
Rede Record
Rede Record de Televisão is a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by businessman Edir Macedo, founder and bishop of the Universal Church of the Kingdom of God. Since 2007 it is Brazil's second largest...
, its rival network since Globo's founding in 1965. Nevertheless, its main news shows, such as Jornal Nacional
Jornal Nacional
Jornal Nacional is a Brazilian news program aired by Rede Globo since September 1, 1969. It was the first news program broadcast live by a television network throughout Brazil.-History:...
and Fantástico, as well as its own news channel Globo News, remain broadcasted from the main headquarters in Rio de Janeiro. This is where Globo's news headquarters, the Globo Journalism Center (now the Globo News and Sports Broadcasting Center) is located.
Rede Globo is part of the Organizações Globo group, a major Brazilian media conglomerate. Its associated companies are: Globo Filmes (motion picture company), Globo International Network (international broadcasting), Globo Marcas (branding and advertising), Globo Video (internet video), Globo Minas (television station at Belo Horizonte
Belo Horizonte
Belo Horizonte is the capital of and largest city in the state of Minas Gerais, located in the southeastern region of Brazil. It is the third largest metropolitan area in the country...
), Globo Brasília (television station at Brasília
Brasília
Brasília is the capital city of Brazil. The name is commonly spelled Brasilia in English. The city and its District are located in the Central-West region of the country, along a plateau known as Planalto Central. It has a population of about 2,557,000 as of the 2008 IBGE estimate, making it the...
), Globo Nordeste (television station at Recife
Recife
Recife is the fifth-largest metropolitan area in Brazil with 4,136,506 inhabitants, the largest metropolitan area of the North/Northeast Regions, the 5th-largest metropolitan influence area in Brazil, and the capital and largest city of the state of Pernambuco. The population of the city proper...
), Globo Rio de Janeiro (television station at Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
) and Globo São Paulo (television station at São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
).
International Correspondents
Cities:- AfricaAfricaAfrica is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
- JohannesburgJohannesburgJohannesburg also known as Jozi, Jo'burg or Egoli, is the largest city in South Africa, by population. Johannesburg is the provincial capital of Gauteng, the wealthiest province in South Africa, having the largest economy of any metropolitan region in Sub-Saharan Africa...
- Johannesburg
- EuropeEuropeEurope is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
- LisbonLisbonLisbon is the capital city and largest city of Portugal with a population of 545,245 within its administrative limits on a land area of . The urban area of Lisbon extends beyond the administrative city limits with a population of 3 million on an area of , making it the 9th most populous urban...
- LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
- ParisParisParis is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
- RomeRomeRome is the capital of Italy and the country's largest and most populated city and comune, with over 2.7 million residents in . The city is located in the central-western portion of the Italian Peninsula, on the Tiber River within the Lazio region of Italy.Rome's history spans two and a half...
- Lisbon
- AmericasAmericasThe Americas, or America , are lands in the Western hemisphere, also known as the New World. In English, the plural form the Americas is often used to refer to the landmasses of North America and South America with their associated islands and regions, while the singular form America is primarily...
- Buenos AiresBuenos AiresBuenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...
- Washington D.C.
- New York CityNew York CityNew York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
- Los AngelesLos ÁngelesLos Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...
- San Francisco
- Buenos Aires
- AsiaAsiaAsia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
- TokyoTokyo, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
- under IPC TV - BeijingBeijingBeijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
- JakartaJakartaJakarta is the capital and largest city of Indonesia. Officially known as the Special Capital Territory of Jakarta, it is located on the northwest coast of Java, has an area of , and a population of 9,580,000. Jakarta is the country's economic, cultural and political centre...
- BandungBandungBandung is the capital of West Java province in Indonesia, and the country's third largest city, and 2nd largest metropolitan area in Indonesia, with a population of 7.4 million in 2007. Located 768 metres above sea level, approximately 140 km southeast of Jakarta, Bandung has cooler...
- Tokyo
- OceaniaOceaniaOceania is a region centered on the islands of the tropical Pacific Ocean. Conceptions of what constitutes Oceania range from the coral atolls and volcanic islands of the South Pacific to the entire insular region between Asia and the Americas, including Australasia and the Malay Archipelago...
- SydneySydneySydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...
- Sydney
- Middle EastMiddle EastThe Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
- Jerusalem
- BeirutBeirutBeirut is the capital and largest city of Lebanon, with a population ranging from 1 million to more than 2 million . Located on a peninsula at the midpoint of Lebanon's Mediterranean coastline, it serves as the country's largest and main seaport, and also forms the Beirut Metropolitan...
Controversy
As a consequence of the size of its viewership, Rede Globo is in a position to exert significant influence over the outcome of a local or national election. In the 1989 presidential elections, Globo aired the final debate between Fernando Collor de MelloFernando Collor de Mello
Fernando Affonso Collor de Mello was the 32nd president of Brazil from 1990 to 1992, when he resigned in a failed attempt to stop his trial of impeachment by the Brazilian Senate...
and Luiz Inácio Lula da Silva
Luiz Inácio Lula da Silva
Luiz Inácio Lula da Silva , known popularly as Lula, served as the 35th President of Brazil from 2003 to 2010.A founding member of the Workers' Party , he ran for President three times unsuccessfully, first in the 1989 election. Lula achieved victory in the 2002 election, and was inaugurated as...
, but edited the debate in such a way that Collor received considerably more air time than Lula, and juxtaposed some of Collor's more eloquent responses with some of Lula's less eloquent responses. Years later, the network publicly apologized for the incident, and electoral law was changed to prohibit networks from showing edited versions of political debates and enacted a law similar to the American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
equal-time rule
Equal-time rule
The equal-time rule specifies that U.S. radio and television broadcast stations must provide an equivalent opportunity to any opposing political candidates who request it...
. The theme was openly discussed in Jornal Nacional's official book, which was released in 2006.
In 1993 the British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
Channel 4 made a documentary, Beyond Citizen Kane
Beyond Citizen Kane
Beyond Citizen Kane is a British documentary film directed by Simon Hartog, produced by John Ellis, and broadcast on Channel 4.It details the dominant position of the Rede Globo media group in the Brazilian society, discussing the group's influence, power, and political connections...
, about the power and influence of the network in Brazil. The documentary had participations of great Brazilian political characters, including Leonel Brizola
Leonel Brizola
Leonel de Moura Brizola was a Brazilian politician. Launched in politics by Getúlio Vargas, Brizola was the only politician to serve as governor of two different states in the whole history of Brazil. In 1959 he was elected governor of Rio Grande do Sul, and in 1982 and 1990 he was elected...
, who was also a political adversary of Rede Globo.
Globo has had a tempestuous history with the organization which owns Brazil's 2nd largest TV network: the Rede Record
Rede Record
Rede Record de Televisão is a Brazilian television network, founded in 1953 by Paulo Machado de Carvalho, also founder of Rádio Record. Currently it is owned by businessman Edir Macedo, founder and bishop of the Universal Church of the Kingdom of God. Since 2007 it is Brazil's second largest...
. Record's owners, the Universal Church of the Kingdom of God
Universal Church of the Kingdom of God
Universal Church of the Kingdom of God is a Pentecostal Christian organisation established in Brazil on July 9, 1977, with a presence in many countries...
, were mired in controversy during the church's growth, including an incident in 1995, when Globo aired a tape which showed the church's founder, Edir Macedo
Edir Macedo
Edir Macedo Bezerra is a Brazilian religious leader. Macedo was raised Catholic, but by 1970 was a Pentecostal. He founded the "Neo-Pentecostal" Universal Church of the Kingdom of God in Rio de Janeiro state, Brazil in 1977....
, teaching other church officials how to manipulate church followers into giving more money to the church. The network was also the first to show the footage of what became known as the kicking of the saint
Kicking of the saint
The "Chute na santa" incident was a religious controversy that erupted in Brazil on late 1995, sparked by a live broadcast of a Universal Church of the Kingdom of God minister kicking the image of a Roman Catholic saint.-The incident:...
incident.
On September 27, 2007, Rede Globo's rival, Rede Record, launched Brazil's first free-to-view 24-hour news channel on terrestrial television, Record News
Record News
Record News is the first 24-hour free-to-air terrestrial news channel in Brazil. It is owned by Rede Record.-History:In 1953, Rede Record de Televisão started as the second Brazilian TV channel . As the network completes 54 years, a new channel has been started by it. This is the first Brazilian...
. Two days before the launch, the Vice-President of Organizações Globo, Evandro Guimarães, went to Brasilia
Brasília
Brasília is the capital city of Brazil. The name is commonly spelled Brasilia in English. The city and its District are located in the Central-West region of the country, along a plateau known as Planalto Central. It has a population of about 2,557,000 as of the 2008 IBGE estimate, making it the...
to meet government officials, including the Communications Minister, Hélio Costa, accusing Record Network of owning two television networks, Rede Record and Record News, inside the city of São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, in violation of Brazilian law. Record attacked Globo in an editorial in its national news broadcast, Jornal da Record, accusing Globo of trying to save its monopoly on media and news, and claimed that Globo was "afraid" of Record News. In its response, Record cited Globo's past controversies and the network's supportive relationship with Brazil's Military Dictatorship (1964-1985.)
Of Interest to Social Scientists
The measurable population penetration of Rede Globo’s soap operas, or telenovelas, has aroused attention in the social sciences as a platform from which to examine the impact of soap operas on female empowerment and emancipation [1] (Chong and La Ferrara, 2008). In a demand driven assessment over the course of three decades, researchers found indications that the most popular soap operas are those featuring independent women in positions of power[2]. These soap operas often featured divorced characters- a culturally taboo subject, and illegal[3]until the 1970s- and characters involved in affairs. Researchers have examined the data and discovered links between the availability of these soap operas in rural areas and an increase in divorce, decrease in fertility[4], reduced gender preference for offspring, and an increasing awareness that domestic violence is not universally accepted as a life condition[5]. “Divorce is a salient topic from the point of view of development” (ibid). In fact it has been observed that the possibility of divorce gives women leverage to achieve greater gender equality within marriage, for example, in the distribution of work (ibid).[6] Unilateral divorce laws have also been shown to decrease domestic violence, spousal homicide, and suicide (Stevenson and Wolfers, 2006)[7]. At the same time, divorce may have long-term adverse effects on children (Gruber 2004)[8]. An additional and promising finding was that, “ceteris paribus, Globo coverage has the same effect as an increase of almost 1/2 year in women’s education, in a context where the mean of women’s years of education over the period is 3.2 years.”[9] Other studies[10] on the effects of social messaging in media have shown similar results. Debate on potential policy implications continues, but there remains a theoretically exploitable link between social messaging in television media and the practical advancement of social awareness. See indian soap operaIndian soap opera
Indian soap operas are soap operas written, produced, filmed in India, with characters played by Indians , with episodes broadcast on Indian television channels/channel chains that are not often limited to the Republic of India itself: often many “serials,” as they’re more commonly referred to as,...
under ‘Further Information’ for indications of this approach at work in India.
Citations for Section: Of Interest to Social Scientists
[1] Chong and La Ferrara, “Television and Divorce: Evidence from Brazilian Novelas”, p. 459, Journal of the European Economic Association[2]Fadul, Ana Maria (1999). “Novela e Familia No Brasil.”Working paper, Congresso Brasileiro de Ciências de Comunicação, Rio de Janeiro.[3] “BRAZIL: Land of No Divorce” Time Magazine, 10 Sep 1951: http://www.time.com/time/magazine/article/0,9171,815340,00.html#ixzz13CKLXHHc[4] La Ferrara, Eliana, Alberto Chong, and Suzanne Duryea (2008). “Soap Operas and Fertility: Evidence from Brazil.” BREAD Working Paper No. 172.[5] Chong and La Ferrara (2008), “Television and Divorce: Evidence from Brazilian Novelas”, p, Journal of the European Economic Association,463
[6] Yodanis, Carrie (2005). “Divorce Culture and Marital Gender Equality.” Gender and Society, 19(5), 644–659.[7] Stevenson, Betsey, and JustinWolfers (2006). “Bargaining in the Shadow of the Law: Divorce Laws and Family Distress.” Quarterly Journal of Economics, 121(1), 267–288.
[8] Gruber, Jonathan (2004). “Is Making Divorce Easier Bad for Children? The Long-run Implication of Unilateral Divorce.” Journal of Labor Economics, 22(4), 799–833[9] Chong and La Ferrara (2008), “Television and Divorce: Evidence from Brazilian Novelas”, p, Journal of the European Economic Association,464
[10] Jensen, Robert, and Emily Oster (2008). “The Power of TV: Cable Television and Women’s Status in India.” Working paper, University of Chicago.
-La Ferrara, Eliana, Alberto Chong, and Suzanne Duryea (2008). “Soap Operas and Fertility:Evidence from Brazil.” BREAD Working Paper No. 172
-Htun, M. (2003). Sex and the State: Abortion, Divorce, and the Family under Latin American Dictatorships and Democracies. Cambridge University Press.
-Olken, Benjamin (2006). “Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages.” NBER Working Paper No. 12561.
-Paluck, Elizabeth Levy (forthcoming), “Reducing Intergroup Prejudice and Conflict using the Media: A Field Experiment in Rwanda.” Forthcoming in Journal of Personality and Social Psychology. 468 Journal of the European Economic Association
-Rios-Neto, Luiz (2001). “Television,Value Constructs, and Reproductive Behavior in Brazilian Excluded Communities.” Paper presented at the XXIV General Population Conference, United Nations (2007). World Economic and Social Survey: Development in an Ageing World. Geneva.
Vidal-Luna, F., and H. Klein (2006). Brazil since 1980. Cambridge University Press.
Corporate slogans
- 1967: No ar, mais um campeão de audiencia Brasil no seu Canal 4 (On air, Brazil's next audience champion on your Channel 4) RS (Globo Rio de Janeiro)
- 1969-1975: O que é bom está na Globo (What's good is on Globo) - CS
- 1971-1976: Novembro, tempo de sol. (November, the time of the sun.) - SS
- 1975: Globo, 10 anos de comemoração. (Globo, 10 years of celebrations.) - AS
- 1976-1980: Vem ai mais um campeão de audiência. (The best audience champion is here.) - CS
- 1980-1984: Agora. Mais um campeão de audiência! (Right now. Yet another audience champion!)- CS
- 1982-1983: Essa gente que você não vê, faz a televisão que você vê. (The people you don't see, make the television you do watch.)
- 1983-1984: Via Satélite, você, a sua cidade, todo o Brasil, o tempo todo ligado na Globo. (Via Satellite, you, and your city throughout Brazil, has all the time on Globo.)- CS
- 1984: Entre no ar, no pique da Globo. (Get on the air, at Globo's pace)- CS
- 1983-1985: Primavera no ar, no pique da Globo. (Spring's on the air, at Globo's pace.)
- 1984-85: Verão, no pique na Globo. (Summertime, at Globo's pace)
- 1984-85: Verão, tempo jovem na Globo. (Summer, a youthful time on Globo.)
- 1985: Rede Globo, 20 anos. (Rede Globo, 20 Years.)- AS, CS
- 1985: O que pinta de novo, pinta na tela da Globo. (What's new on screen, it appears on Globo's screen.)
- 1985: O veículo de comunicação número 1 do país. (The country's number one vehicle of communications.)
- 1986-87: Vem que tem, na Globo tem! (Come and see, Globo has it (all)!)
- 1987: Pegue a Onda da Globo (Catch the Globo Wave!)- AS
- 1987-88: Pegue esta onda ... essa onda pega! (Catch this wave ... this wave is catching!)
- 1987-88: No ar ... Mais um campeão de audiência! (On air... another audience champion!)
- 1987-88: Qual é a onda, a onda é essa! (What's the wave, the wave's that!)
- 1987-88: É um choque o que vem por ai! (It's a shock that comes around!)
- 1988-1989: 89 ... A Globo pega pra valer! ( '89 ... Globo is for real!)
- 1989-1990: Não tem pra ninguém, a Globo 90 é nota 100! (No one can match us, Globo at '90 rating at 100!)
- 1990: Um 90 nota 100, pra você também. (We wish a '90 rating at 100, for you too.)
- 1991-1992: Um verão e tanto na Globo! (A summer with both on Globo.)
- 1991-1998: Globo e você, tudo a ver! (Globo and you: everything in common!)
- 1992: Globo e você, toda hora, tudo a ver! ( Globo and you, every time, everything in common!)
- 1993-94: A Globo vira e mexe, e mexe com você! Globo e você, tudo a ver! (Globo goes moving, moving with you! Globo and you, everything in common!)
- 1994: A Globo é mais Brasil. (Globo is more Brazil.)
- 1995: 30 anos. Globo e você, tudo a ver! (30 years. Globo and you, everything in common!)
- 1996: Esse mundo é todo seu. Globo e você, tudo a ver. (This world is all yours. Globo and you, everything in common.)
- 1996: Esse Mundo é uma bola. Globo e você, tudo a ver. (This world is a ball. Globo and you, everything in common.)
- 1996: O mundo Online. Globo e você, tudo a ver. (The world's now online. Globo and you, everything in common.)
- 1996: A Globo bola o que rola. (Globo makes what's success.) CS/SS
- 1997-1998: Quem tem Globo, tem tudo! (Who has Globo, has it all!) CS
- 1998: Globo, um caso de amor com você. (Globo, it's a love affair with you.) CS
- 1998: Globo, um caso de amor com o Brasil. (Globo, it's a love affair with Brazil.) CS
- Summer 1998-99: É tempo do verão (It's Summertime) SS
- 1999: Globo e você, uma nova emoção a cada dia. (Globo and you, it's a new thrill every day.) CS
- 2000: Globo 2000, no coração do Brasil! (Globo in 2000, in the heart of Brazil!)- SS
- 2000-2001: Globo, 35 anos no coração do Brasil! (Globo, at 35 years, in the heart of Brazil!) AS/CS
- 2000-2011: Globo, A gente se vê por aqui. (Globo, we meet each other here.) CS
- 2002: Globo, 37 anos, a gente se vê por aqui. (Globo, for 37 years, we've met each other here.) AS
- 2005: A Rede Globo completou 40 anos, vamos fazer os próximos. Globo, a gente se vê por aqui. (Now that Rede Globo turns 40 years, let's go onward to the future. Globo, we meet each other here.) AS
- 2006: Globo. A gente se vê por aqui. 41 anos. (Globo. We have met each other here. 41 years.) AS
- 2006;2008: Só se vê na Globo. (It's only here on Globo.) SS
- 2007: Globo Nordeste, 35 anos, Pernambuco no coração! (Globo Northeast, 35 years, at the heart of Pernambuco!) RS
- 2009. Globo. Há 44 anos, a gente se vê por aqui. (Globo. For over 44 years, we've met each other here.) - AS/CS
- 2010: Globo. Ha 45 anos, a gente se vê por aqui. (Globo. For over 45 years, we've met each other here.) - AS/CS
- 2010-2011: O verão vem quente na Globo. (The summer comes hot on Globo.) SS
- 2011-: A gente se liga em voce. (We are connected to you.) - CS
- CS - Corporate Slogan
- SS - Seasonal Slogan
- AS - Anniversary Slogan
- RS - Regional Slogan
Interval slogans (in both Portuguese and English), New Year and sports slogans
Network-wide
- HealthHealthHealth is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person's mind, body and spirit, usually meaning to be free from illness, injury or pain...
. We see through here. (Saúde. A gente vê por aqui) - Solidarity. We see through here. (Solidariedade. A gente vê por aqui)
- Environmental Protection. We see through here. (Meio Ambiente. A gente vê por aqui)
- EducationEducationEducation in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
. We see through here. (Educação. A gente se vê por aqui) - Children's Rights. We see through here. (Direitos da Criança. A gente vê por aqui)
- Culture. We see through here. (Cultura. A gente vê por aqui)
- Citizenship. We see through here. (Cidadania. A gente vê por aqui)
- MPB. We see through here. (MPB. A gente vê por aqui)
- Quality. We meet each other through here. (Qualidade. A gente vê por aqui)
- On daylight time, We meet each other here. (No horário de verão, A gente se vê por aqui.)
- On this World Cup, we meet each other here (Copa do Mundo, a gente se ve por aqui)
Rede Globo stations and affiliate networks
- São Paulo, a gente se vê por aqui. (São Paulo, we meet each other here). - Globo São Paulo
- EPTV e você, sempre juntos. (EPTV and you, always together.) - EPTV
- EPTV, 30 anos com você! (EPTV, 30 years with you!) - EPTV
- Rede Vanguarda: Aqui é o seu lugar. (Vanguarda Network: Your place is here) - Rede Vanguarda
- We make it with you. (A Gente faz com você.) (RBS TV)
- You're in first place. (RMT)
- Our history is with you. (Rede Amazonica)
- InterTV dos vales o tempo todo com você. (InterTV, the valley's all the time with you.) - InterTV
- A Sua Vida Passa Aqui. (Pass Your Life Here.) - RPC TV
- Carioca como você. (Carioca just like you.) - Globo Rio De Janiero
- A gente só tem olhos pra você. (We only have eyes with you.) - TV Gazeta
- Cada vez mais perto de você. (Increasingly near you.) - TV Amazonas, TV Asa Branca, and TV Roraima
- Abraçando você. (Holding you.) - TV Panorama
- The TV that you have. (A TV que tem você) - TV TEM
- O tempo todo com você. (The time's with you.) - TV Fronteira
- Você acontece por aqui. (You happen to be here.) - TV Sergipe
- Minas é o mundo. O mundo da gente. (Minas's the world. Our world.) - Globo Minas
- Sempre levando o melhor até você. (Always taking the best to you.) - TV Paraíba and TV Cabo Branco
- Pernambuco no coração. (At the heart of Pernambuco.) - Globo Northeast
- Brasília no coração. (At Brasilia's Heart) - Globo Brasilia
- A televisão do Maranhão. (Television for Maranhão) - TV Mirante
New Year Slogans
- 1971: Que seus sonhos sejam verdade. (May your dreams come true.) It's the network's first New Year's slogan under the A Festa é Sua year end campaign launched that year. It also marked the first time Um Novo Tempo was sung on the network.
- 1976: Em 77, que seus sonhos sejam verdade. (In 1977, your dreams are true.) It was the very first year-end campaign to be broadcast in color.
- 1978: 1979, Ano Internacional da Criança. Mais amor para o adulto do ano 2000. (1979, the International Year of the Child. For love to the adults of 2000.) That year's campaign featured a modern version of Um Novo Tempo sung by children, with the campaign video showing the network's talents playing with children. It was jointly made by the network and NestleNestléNestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
. - 1980: Essa gente que você nao vê, faz a TV que você vê. (These people that you don't see, make the TV that you see.)
- 1981: Essa gente que você não vê, faz um novo Brasil para você. (These people that you don't see will make a new Brazil for you.)
- 1982: Paz ao Brasil e o mundo em 1983. (Peace to Brazil and the world in 1983.)
- 1983: Em 1984, todos os sonhos serão verdade pra essa gente que vê a gente. (In 1984, all your dreams will become a reality for these people who are around you.)
- 1984: Rede Globo, 20 anos. (Rede Globo, 20 years.)
- 1984: 1985, tempo de alegria, tempo de festa. (1985, a joyful time, a festive time.) In all, two year-ender campaign videos were launched in 1984, in time for Globo's 20th Anniversary.
- 1985: 1986, Ano Internacional da Paz. (1986, the International Year of Peace.)
- 1986: 1987 é realmente um ano novo, o país vai receber seus verdadeiros nomes. As crianças brasileiras, vamos fazer para eles esta constituição para que eles sempre o futuro sem precisar de pedir licença, afinal, o Brasil é deles. (1987 is really a new year, the country will receive your real name this year. As Brazilian children, let's write them this constitution so they will always have it for the coming future without having to ask permission, for after all, Brazil belongs to them.)
- 1987: Em 88, seja um ano bom de paz. (In 88, this year's full of peace.)
- 1988: 89, A Globo pega pra valer. (89, Globo is for real.)
- 1989: Um 90 nota 100 para você também. (A '90 rated 100 for you too.) That year's campaign music video featured the network's 25th anniversary theme song and shown its 25th anniversary logo.
- 1990: A paz ainda é um sonho possível. (Peace is still a possible dream.)
- 1991: Invente, tente, faça um 92 diferente. (Do it, try it, make '92 different.) The campaign videos for that year shows the network's stars doing their own numbers in the spirit of that's year's theme.
- 1992: Você representa tudo pra gente. (You represent all for us.)
- 1993: 94, A Globo é muito mais, muito mais Brasil. (1994, Globo has much more, much more for Brazil.)
- 1994: O futuro já comecou. 95, Globo e você, 30 anos. (The future has begun. '95, Globo and you, 30 years.) It shows Globo's new production studios in Rio de Janeiro, with the network's talents celebrating its opening as well as the network's 30th year.
- 1995: Seja feliz como você sempre quis. (Be happy as you always wanted to be.)
- 1996: Criança melhor, mundo melhor. (Better child, better world.)
- 1997: O futuro já começou. (The future has begun.)
- 1998: Um feliz 99 para voce. (A happy 99 for you.) Globo's 1998 year-end campaign video shows all its talents singing Um Novo Tempo, while their pictures form the map of the world with Brazil in the center, and then they form Rede Globo's corporate logo.
- 1999: Globo 2000, no coração do Brasil. (Globo in 2000, in the heart of all Brazil.)
- 2000: Globo, a gente se vê por aqui. (Globo, we meet each other here.) It is the very first time its corporate slogan was used as a year-end slogan.
- 2001: Paz, a gente é que faz. (Peace, we're the ones who make it.)
- 2002: 2003, paz, a gente é que faz. (2003, peace, we're the ones who do it.)
- 2003: Em 2004, cada vez mais, a gente se vê por aqui. (In 2004, more will come, because we meet each other here.)
- 2004: Faltam poucos dias para começarmos, os próximos 40 anos. Globo, a gente se vê por aqui. (Missing a few days to get, the next 40 years. Globo, we meet each other here.)
- 2005: Globo, em 2006 a gente se vê por aqui. (Globo in 2006, we shall meet each other here.)
- 2006: 2007, nossos sonhos serão verdade. (2007, our dreams will come true.)
- 2007: Em 2008, sonhos serão verdade. (In 2008, dreams will become a reality.) The network's first digital animated video for New Year 2007-2008 was aired that year as the network geared up for its digital television broadcasts.
- 2008: Em 2009, fique mais perto de quem você gosta. (In 2009, get closer to who you like more.)
- 2009: Globo 45 anos. Em 2010, a gente se vê por aqui. (Globo, 45 years. In 2010, we shall meet each other here.) A modernized and revamped Um Novo Tempo domintaed the 2009 year-end campaign, celebrating the diversity of the Brazilian people as well as celebrating Globo's 45th year with the nation and the world.
- 2010: Realizar sonhos é mais simples do que voce imagina. 2011, todos sonhos serão verdade. A gente se vê por aqui (Realizing dreams is easier than you imagine. In 2011, all the dreams will come true. We shall meet each other here)
Sports Coverage and Programming Slogans
- 1970: O tri tá na Globo! (The tri is on Globo!)
- 1981: 81, ano do esporte na Globo. (1981, the year of sport on Globo.)
- 1983: Esporte e ação, Rede Globo de Televisão. (Sports and action, Network Globo Television.)
- 1987: Rede Globo, a onda é Fórmula 1. (Rede Globo, the wave is Formula 1.)
- 1989: Copa de America 89, a Globo pega pra valer. (America's Cup 89, Globo's for real)
- 1989: Esporte 89, a Globo pega pra valer (Sports 89, Globo's for real.)
- 1990: Copa 90. Papa essa, Brasil! (World Cup '90. Get that one, Brazil!)
- 1994: 94. Copa do Mundo. A Globo é mais Brasil. ('94, World Cup1994 FIFA World CupThe 1994 FIFA World Cup, the 15th staging of the FIFA World Cup, was held in nine cities across the United States from June 17 to July 17, 1994. The United States was chosen as the host by FIFA on July 4, 1988...
. Globo is more Brazil.) - 1994: 94. Mundial de Volei Feminino. A Globo é mais Brasil. ('94, Women Volleyball World Championship. Globo is more Brazil.)
- 1998: Copa 98. A Globo é mais Brasil. (World Cup France 98. Globo is Brazil.)
- 2000: Olimpíadas 2000, A Globo é mais Brasil. (Sydney Olympics 2000, Globo is Brazil.)
- 2004: Olimpíadas 2004, A Globo é mais Brasil. (Athens Olympics 2004, Globo is Brazil.)
- 2006, 2010-: Tá na Globo, tá na copa. (It's in Globo, it's in the Cup.)
- 2007: Rio 2007. A Globo é mais Brasil. (Rio 2007. Globo is Brazil.)
- 2008: Globo. O nosso esporte é torcer pelo Brasil. (Globo. Our sport is to cheer for Brazil.)
- 2010: Em 2010, pega o hexa Brasil! (In 2010, Brazil takes the sixth!)