List of Burger King products
Encyclopedia
This is a list of the major products sold by the international fast-food restaurant chain Burger King
.
quarter-pound (113.4 g) beef
patty, sesame seed bun
, mayonnaise
, lettuce
, tomato
, pickles
, ketchup
, and sliced onion
. Optional ingredients such as processed cheese
, bacon
, mustard
, guacamole
or jalapeño
peppers may be added upon request. Regional and international condiments include BBQ sauce, salsa
and guacamole
. Burger King will also add any condiment it sells, including tartar sauce
, honey mustard, steak sauce
and hot sauce
. It is available with one, two or three beef patties and in a smaller version called the Whopper Jr, or without meat in a version called the Veggie Whopper. Additionally, Burger King has sold several different promotional varieties throughout the years as limited time offerings.
that is one of Burger King products oriented to late teen to young adult males. It is a hamburger
, consisting of two grilled
beef
patties, sesame seed bun
, King Sauce, iceberg lettuce, onions, pickles
and two slices of American cheese
. The Big King originally was configured identically to the McDonald's
Big Mac
with the three piece roll. It was reformulated later as a standard double burger. The product has been discontinued in United States
and United Kingdom
but is available in several other regions.
: it had two beef patties, "King" sauce, lettuce, cheese, pickles and onions on a three-part sesame seed bun. Because its patties are flame-broiled and larger than McDonald's grill fried
, seasoned hamburger patties and the different formulation of the "King Sauce" vs. McDonald's "Special sauce", the sandwich had a similar, but not exact, taste and different caloric content. Burger King eventually reformulated the sandwich to use a standard hamburger roll, presumably as a cost measure.
Initially named the Double Supreme Cheeseburger and released in 1993, the sandwich was renamed the Big King and reintroduced in 1996. In 2001, the company re-branded it to the current King Supreme name as part of a menu reorganization designed to better compete with a similar planned menu expansion at McDonald's early the next year. While the sandwich was discontinued in the United States in 2003, sales continued in Canada and parts of Europe. The sandwich was also modified in Canada and parts of South and Central America to include as single patty version and a larger version, called the King Supreme XXL, in Europe. The larger version drew the ire of the Spanish government because its overly large portion size, including an 8 oz (226.8 g) pre-cooked portion of hamburger, and high levels of fat, calories and sodium.
The company's online advertising program in Spain stated that the BK XXL
line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combined with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." The company went on to say the it offers other healthier items such as salads and that customers are free to choose their own foods and modify them as they desire.
The BK Stacker sandwiches are a family of hamburgers featuring the same toppings that targets the late-teen–to–young-adult and male-oriented demographic groups. The BK Stacker is a hamburger
consisting of anywhere from one to four 2 ounces (56.7 g) grilled
beef
patties, American cheese
, bacon
and Stacker sauce served on a sesame seed bun
.
breakfast sandwich.) In a November 2006 menu revision, the Double BK Stacker has become a numbered Value meal item in North America, with the number varying by market area. The BK Stacker, renamed the BBQ Beef Stacker, was introduced by Hungry Jacks in Australia in March 2007, available in single, double and triple sizes.
The Stacker line was updated in 2011. The stacker line was moved to the value menu with a reformulated ingredient list by deleting the top layer of cheese. The changed pricing structure created a situation where the distribution of ingredients doesn't scale at the same rate as increasing numbers of burger patties. Two single Stackers at one dollar include more cheese and more bacon than one double Stacker for two dollars. Three single Stackers have 50% more cheese and double the bacon of one triple Stacker.
in the roles of members of the "Stackers Union". The characters were "Vin," played by Danny Woodburn
, "the new guy," and various members of the "Stackers Union" construction team that work in a BK kitchen assembling the sandwiches. The tag line was "Meat, Cheese and Bacon- Stacked High". As exemplified in the advertising campaign, part of the sandwich's concept revolves around not having vegetables like lettuce, onions, or tomatoes.
offers a similar sandwich called the BBQ Beef Stack that features single, double and triple sized burgers along with a fried egg and a proprietary BBQ sauce called "Jack Sauce."
The Rodeo Cheeseburger is a cheeseburger
that is one of Burger King products targeting the value conscious demographic. It consists of a burger
patty
, American cheese
, three onion rings
, and barbecue sauce served on a sesame
-seed bun.
in 1997. It was advertised using a parody
of the Tom Cruise
film A Few Good Men
. In the commercial, Chip Hazard quoted Jack Nicholson
's line "you can't handle the truth" as "you can't handle the Rodeo Burger."
Although discontinued nationally in the U.S., the Rodeo Cheeseburger can still be found regionally in some locations as part of Burger King's value menu
. It is also available in parts of Europe
, South America
and New Zealand
.
In 2007, BK switched its barbecue sauce from Bulls-Eye to Sweet Baby Ray's Barbecue sauce.
sandwich
sold by the international fast-food restaurant chain Burger King
. It is the "basic" chicken sandwich sold at Burger King. The Original Chicken Sandwich consists of a breaded, deep-fried white-meat chicken
patty
with mayonnaise
and lettuce
on a sesame seed sub
-style bun
. Originally introduced in 1978 as part of a menu expansion, the sandwich was one of several "Specialty" sandwiches designed to appeal to the adult demographic. The sandwiches were a part of a plan by the then-company president Donald Smith
to reach the broadest demographic in order to better compete with McDonald's and fend off Wendy's growing market share. The plan was successful and the company's sales increased by 15%.
only, however Burger King sells a fish sandwich in all of its markets. The BK Big Fish consists of a deep-fried white fish patty, Tartar sauce
and lettuce
on a brioche
bun
.
style and used the same oatmeal
dusted roll
for the BK Broiler. As part of the reformulation, the company renamed it to the Ocean Catch fish sandwich.
When Burger King reformulated its BK Broiler
grilled chicken sandwich into a larger, more male-oriented sandwich served on a Whopper
bun, it also reformulated the Ocean Catch as the BK Big Fish. The new fish sandwich was a larger product with an increased patty size and served on a Whopper bun as well. Other than the increased size of the patty and bun, the other ingredients remained the same.
Burger King replaced the BK Big Fish with the smaller BK Fish sandwich when it introduced its Chicken Baguette line of sandwiches. The new sandwich basically brought back the Whaler fish sandwich, adding a slice of American cheese
. The Whaler name was not used due to the negative connotations associated with whaling
.
In 2005, The BK Big Fish was reintroduced in its current version when Burger King again reformulated its broiled chicken sandwich to the TenderGrill chicken sandwich.
Burger King used many advertising programs to promote its fish sandwiches over the life of the product. As part of its push against its competitors in a 1983 campaign, the company released an ad indirectly comparing the product to the Filet-O-Fish
sandwich from rival McDonald's
. In the ad, BK claimed its product was larger by weight than the competitions product. The company expanded on the claim in a press statement, saying that the commercial is toned down from its 1982 comparison commercials.
The Chick'n Crisp is a small fried
chicken sandwich that consists of a fried
chicken
patty
, lettuce and mayonnaise served on a sesame seed bun. It is one of the company's value oriented products. Since its introduction, there have been several variants released by the company.
called the Great Tastes Menu. A parmigiana
style sandwich with mozzarella cheese and marinara sauce
called the Italian Chick'n Crisp was added later. The sandwich was eliminated in the US in 2000 but revived in 2007 as the Spicy Chick'n Crisp.
A 2007 advertising program for the spicy version of the sandwich used the Whoppers
, a "family" in which all the males are actors wearing a Whopper
sandwich costume. In the ad spot, the parents come home and find that their son is having a party, when confronted the son blames his friend "Spicy." When the father confronts Spicy, he finds Spicy making out
with the Whopper's daughter. Further ads in the program uses featured Whopper Jr. and Spicy antagonizing other fast food chains, proclaiming that Burger King has a superior value menu.
soy
-based meatless sandwich that is served at Burger King
restaurants. The sandwich is not vegan, as it has dairy
components, and is one of BK's health conscious oriented menu items. The BK Veggie is made with mayonnaise
, lettuce
, tomato
, and ketchup
served on a sesame
-seed bun
.
early the next year. It was originally prepared in the same manner as a Whopper
, a flame-broiled
veggie patty with lettuce, tomato, pickles, onion and ketchup served on a sesame-seed roll. However, unlike the Whopper, which features regular mayonnaise, a separate low-fat mayonnaise was utilized. Currently, the BK Veggie is prepared with regular mayonnaise. At the time the sandwich was vegan if the customer asked to have it cooked in a microwave oven
, otherwise it was not considered vegan because it was cooked on the same equipment as the burgers and chicken. At the time of its introduction, the sandwich was hailed by many as a way to not only give vegetarians more options, but as a healthy alternative that gave all consumers more choices in meal options. The Center for Science in the Public Interest
lauded the sandwich's low fat content, but derided the company's other menu items introduced at the time as being unhealthy. In 2005, CSPI observed, "too bad you can’t order it with less than 930 mg of sodium," which, while an increase from the 760 or 730 mg in the sandwich in 2002, was still less than the 1100 mg in the sandwich today [June 2010].
In late 2004, BK (US) entered into a partnership with Kellogg's Morningstar Farms
division to offer a soy-based meatless patty
. The sandwich was reformulated not to include pickles and onions, and in order to address concerns raised by vegetarian groups, the cooking method was also changed to microwaving to prevent cross-contamination with meat products.
In UK outlets of Burger King, the BK Veggie was approved by the Vegetarian Society
. Subsequently, on the menu boards, a 'Vege society approved' logo was shown next to the item name. The UK burger is also vegan when ordered without mayonnaise or cheese. In the US the sandwich was approved by PETA
, who not only welcomed the BK Veggie as a way to give vegetarians more choice, but also hailed the company's recent agreement with the group to seek out suppliers that employ humane treatment methods in raising their animal stock.
However, Burger King in the US publishes a disclaimer which states: "Burger King Corporation makes no claim that the BK Veggie Burger or any other of its products meets the requirements of a vegan or vegetarian diet. The patty is cooked in the microwave."
The use of a corporate cross-promotion helped drive sales by giving The Morningstar Farms brand increased exposure and sales opportunities, while Burger King promotes an existing, trusted brand name which aids marketing efforts and encourages consumers to try the BK Veggie.
of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US
and Canada
.
The Spicy Bean burger is a fried
sandwich sold by the international fast-food restaurant chain Burger King
in parts of the Europe
an and Asia
n markets. It does not contain any meat but may be fried in the same oil as the fish products.
, with ketchup
, tomato
, and American cheese
on a 7 inch (20 cm) long sesame seed bun
.
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
.
Whopper
Introduced in 1957, The Whopper is Burger King's signature hamburger product. It consists of a flame grilledGrilling
Grilling is a form of cooking that involves dry heat applied to the surface of food, commonly from above or below.Grilling usually involves a significant amount of direct, radiant heat, and tends to be used for cooking meat quickly and meat that has already been cut into slices...
quarter-pound (113.4 g) beef
Beef
Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in...
patty, sesame seed bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....
, mayonnaise
Mayonnaise
Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...
, lettuce
Lettuce
Lettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...
, tomato
Tomato
The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...
, pickles
Pickled cucumber
A pickled cucumber is a cucumber that has been pickled in a brine, vinegar, or other solution and left to ferment for a period of time, by either immersing the cucumbers in an acidic solution or through souring by lacto-fermentation.-Gherkin:A gherkin is not only...
, ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
, and sliced onion
Onion
The onion , also known as the bulb onion, common onion and garden onion, is the most widely cultivated species of the genus Allium. The genus Allium also contains a number of other species variously referred to as onions and cultivated for food, such as the Japanese bunching onion The onion...
. Optional ingredients such as processed cheese
Processed cheese
Processed cheese, process cheese, cheese slice, prepared cheese, cheese singles or cheese food is a food product made from normal cheese and sometimes other unfermented dairy ingredients, plus emulsifiers, extra salt, food colorings, or whey...
, bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
, mustard
Mustard (condiment)
Mustard is a condiment made from the seeds of a mustard plant...
, guacamole
Guacamole
Guacamole , is an avocado-based dip that originated in Mexico. It is traditionally made by mashing ripe avocados with a molcajete with sea salt. Some recipes call for limited tomato, spicy Asian spices such as white onion, lime juice, and/or additional seasonings.-History:Guacamole was made by...
or jalapeño
Jalapeño
The jalapeño is a medium-sized chili pepper that has a warm, burning sensation when eaten. A mature jalapeño fruit is 2–3½ inches long and is commonly picked and consumed while still green, but occasionally it is allowed to fully ripen and turn crimson red...
peppers may be added upon request. Regional and international condiments include BBQ sauce, salsa
Salsa (sauce)
Salsa may refer to any type of sauce. In American English, it usually refers to the spicy, often tomato based, hot sauces typical of Mexican and Central American cuisine, particularly those used as dips. In British English, the word typically refers to salsa cruda, which is common in Mexican ,...
and guacamole
Guacamole
Guacamole , is an avocado-based dip that originated in Mexico. It is traditionally made by mashing ripe avocados with a molcajete with sea salt. Some recipes call for limited tomato, spicy Asian spices such as white onion, lime juice, and/or additional seasonings.-History:Guacamole was made by...
. Burger King will also add any condiment it sells, including tartar sauce
Tartar sauce
Tartare sauce is a creamy white sauce frequently used to season fried seafood dishes.-Composition:...
, honey mustard, steak sauce
Steak sauce
Steak sauce —brown sauce —is a generic term for a dark brown sauce commonly served as a condiment for meat.The two terms are similar but not identical...
and hot sauce
Hot sauce
Hot sauce, chili sauce or pepper sauce refers to any spicy sauce made from chili peppers and other ingredients.-Ingredients:There are many recipes for hot sauces - the common ingredient being any kind of peppers. A group of chemicals called capsaicinoids are responsible for the heat in chili peppers...
. It is available with one, two or three beef patties and in a smaller version called the Whopper Jr, or without meat in a version called the Veggie Whopper. Additionally, Burger King has sold several different promotional varieties throughout the years as limited time offerings.
BK Big King
The Big King sandwich is a hamburgerHamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
that is one of Burger King products oriented to late teen to young adult males. It is a hamburger
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
, consisting of two grilled
Grilling
Grilling is a form of cooking that involves dry heat applied to the surface of food, commonly from above or below.Grilling usually involves a significant amount of direct, radiant heat, and tends to be used for cooking meat quickly and meat that has already been cut into slices...
beef
Beef
Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in...
patties, sesame seed bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....
, King Sauce, iceberg lettuce, onions, pickles
Pickled cucumber
A pickled cucumber is a cucumber that has been pickled in a brine, vinegar, or other solution and left to ferment for a period of time, by either immersing the cucumbers in an acidic solution or through souring by lacto-fermentation.-Gherkin:A gherkin is not only...
and two slices of American cheese
American cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...
. The Big King originally was configured identically to the McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
Big Mac
Big Mac
The Big Mac is a hamburger sold by McDonald's, an international fast food restaurant chain. It is one of the company's signature products...
with the three piece roll. It was reformulated later as a standard double burger. The product has been discontinued in United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
but is available in several other regions.
History
Originally, the burger had a look and composition that resembled the Big MacBig Mac
The Big Mac is a hamburger sold by McDonald's, an international fast food restaurant chain. It is one of the company's signature products...
: it had two beef patties, "King" sauce, lettuce, cheese, pickles and onions on a three-part sesame seed bun. Because its patties are flame-broiled and larger than McDonald's grill fried
Frying
Frying is the cooking of food in oil or another fat, a technique that originated in ancient Egypt around 2500 BC. Chemically, oils and fats are the same, differing only in melting point, but the distinction is only made when needed. In commerce, many fats are called oils by custom, e.g...
, seasoned hamburger patties and the different formulation of the "King Sauce" vs. McDonald's "Special sauce", the sandwich had a similar, but not exact, taste and different caloric content. Burger King eventually reformulated the sandwich to use a standard hamburger roll, presumably as a cost measure.
Initially named the Double Supreme Cheeseburger and released in 1993, the sandwich was renamed the Big King and reintroduced in 1996. In 2001, the company re-branded it to the current King Supreme name as part of a menu reorganization designed to better compete with a similar planned menu expansion at McDonald's early the next year. While the sandwich was discontinued in the United States in 2003, sales continued in Canada and parts of Europe. The sandwich was also modified in Canada and parts of South and Central America to include as single patty version and a larger version, called the King Supreme XXL, in Europe. The larger version drew the ire of the Spanish government because its overly large portion size, including an 8 oz (226.8 g) pre-cooked portion of hamburger, and high levels of fat, calories and sodium.
Advertising
The King Supreme debut with an advertising campaign created by the McCaffery Ratner Gottlieb & Lane agency which featured blues legend B.B. King. The ads pushed the companies lunch and dinner periods as the best time to have the sandwich and had King doing a voice over in which he alternately talked or sang about the sandwiches.The company's online advertising program in Spain stated that the BK XXL
BK XXL
The BK XXL line of sandwiches is a family of larger, 1/2 pound double cheeseburgers sold by the international fast-food restaurant chain Burger King in the European and Middle Eastern markets...
line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combined with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." The company went on to say the it offers other healthier items such as salads and that customers are free to choose their own foods and modify them as they desire.
BK Stacker
The BK Stacker sandwiches are a family of hamburgers featuring the same toppings that targets the late-teen–to–young-adult and male-oriented demographic groups. The BK Stacker is a hamburger
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
consisting of anywhere from one to four 2 ounces (56.7 g) grilled
Grilling
Grilling is a form of cooking that involves dry heat applied to the surface of food, commonly from above or below.Grilling usually involves a significant amount of direct, radiant heat, and tends to be used for cooking meat quickly and meat that has already been cut into slices...
beef
Beef
Beef is the culinary name for meat from bovines, especially domestic cattle. Beef can be harvested from cows, bulls, heifers or steers. It is one of the principal meats used in the cuisine of the Middle East , Australia, Argentina, Brazil, Europe and the United States, and is also important in...
patties, American cheese
American cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...
, bacon
Bacon
Bacon is a cured meat prepared from a pig. It is first cured using large quantities of salt, either in a brine or in a dry packing; the result is fresh bacon . Fresh bacon may then be further dried for weeks or months in cold air, boiled, or smoked. Fresh and dried bacon must be cooked before eating...
and Stacker sauce served on a sesame seed bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....
.
History
The BK Stacker was first introduced in the summer of 2006. The chain garnered media attention due to the size of the sandwiches, particularly the Quad, and the large amount of calories and fat that the sandwich had (see the Enormous Omelet SandwichEnormous Omelet Sandwich
The Enormous Omelet Sandwich is a breakfast sandwich sold by the fast-food restaurant chain Burger King. It is one of their late teen to young adult male oriented products...
breakfast sandwich.) In a November 2006 menu revision, the Double BK Stacker has become a numbered Value meal item in North America, with the number varying by market area. The BK Stacker, renamed the BBQ Beef Stacker, was introduced by Hungry Jacks in Australia in March 2007, available in single, double and triple sizes.
The Stacker line was updated in 2011. The stacker line was moved to the value menu with a reformulated ingredient list by deleting the top layer of cheese. The changed pricing structure created a situation where the distribution of ingredients doesn't scale at the same rate as increasing numbers of burger patties. Two single Stackers at one dollar include more cheese and more bacon than one double Stacker for two dollars. Three single Stackers have 50% more cheese and double the bacon of one triple Stacker.
Advertising
The BK Stacker was introduced using commercials that employed groups of little peopleDwarfism
Dwarfism is short stature resulting from a medical condition. It is sometimes defined as an adult height of less than 4 feet 10 inches , although this definition is problematic because short stature in itself is not a disorder....
in the roles of members of the "Stackers Union". The characters were "Vin," played by Danny Woodburn
Danny Woodburn
Danny Woodburn is an American dwarf film, television and stage actor best known for having played Mickey Abbott on the sitcom Seinfeld...
, "the new guy," and various members of the "Stackers Union" construction team that work in a BK kitchen assembling the sandwiches. The tag line was "Meat, Cheese and Bacon- Stacked High". As exemplified in the advertising campaign, part of the sandwich's concept revolves around not having vegetables like lettuce, onions, or tomatoes.
Variants
Hungry Jack'sHungry Jack's
Hungry Jack's Pty Ltd, often colloquially abbreviated to HJ's, Hungry's or Hungie's, is the exclusive Australian master fast food franchisee of Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin...
offers a similar sandwich called the BBQ Beef Stack that features single, double and triple sized burgers along with a fried egg and a proprietary BBQ sauce called "Jack Sauce."
BK Toppers
The BK Toppers line is a line of cheeseburgers introduced in October 2011 as limited time offer. The sandwiches feature a new 3.2 oz (90.7 g) chopped beef patty that features a coarser grind than the company's 2 oz (56.7 g) hamburger patty. The three sandwiches in the line are the Cheeseburger Deluxe, Mushroom and Swiss, and Western BBQ. The sandwiches are a part of the new ownership's plans to expand its customer base beyond the 18-34 year-old demographic which it had been targeting over the previous several years. The product resurrects a previous name from the BK Hot Toppers line of sandwiches from the 1980s.Advertising
The company is using its new advertising firm of McGarryBowen and its new food-centric campaign to introduce the products. The ads feature the tag line of More beef, more value, with the television commercials utilize images of the ingredients of the sandwiches as they are being prepared.Variants
The sandwiches consist of:- Deluxe: American cheese, lettuce, onions, pickles and Stacker sauce;
- Mushroom and Swiss: mushrooms, Swiss cheese and Griller sauce;
- Western BBQ: onion rings, American cheese and Sweet Baby Ray’s Spicy BBQ sauce.
Rodeo cheeseburger
The Rodeo Cheeseburger is a cheeseburger
Cheeseburger
A cheeseburger is a hamburger with cheese that has been added to it. Traditionally, the cheese is placed on top of the patty, but the burger can include many variations in structure, ingredients, and composition...
that is one of Burger King products targeting the value conscious demographic. It consists of a burger
Hamburger
A hamburger is a sandwich consisting of a cooked patty of ground meat usually placed inside a sliced bread roll...
patty
Patty
A patty is a flattened cake, often of meat.Patty may also refer to:* Patty , a family name* Patricia, a female given name, in all forms of English* Patrick , a male given name, in Australian English and Hiberno-English...
, American cheese
American cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...
, three onion rings
Onion rings
Onion rings are a form of fast food commonly found in the United States, Canada, United Kingdom, Australia, and some parts of Asia. They generally consist of a cross-sectional "ring" of onion dipped in batter or breading and then deep fried; a variant is made with onion paste...
, and barbecue sauce served on a sesame
Sesame
Sesame is a flowering plant in the genus Sesamum. Numerous wild relatives occur in Africa and a smaller number in India. It is widely naturalized in tropical regions around the world and is cultivated for its edible seeds, which grow in pods....
-seed bun.
History
The Rodeo Cheeseburger was created to coincide with the release of the film Small SoldiersSmall Soldiers
Small Soldiers is a 1998 American action/science fiction film directed by Joe Dante starring Gregory Smith and Kirsten Dunst. The film revolves around two teenagers , who get caught in the middle of a war between two factions of sentient action figures, the Gorgonites and the Commando...
in 1997. It was advertised using a parody
Parody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...
of the Tom Cruise
Tom Cruise
Thomas Cruise Mapother IV , better known as Tom Cruise, is an American film actor and producer. He has been nominated for three Academy Awards and he has won three Golden Globe Awards....
film A Few Good Men
A Few Good Men (film)
A Few Good Men is a 1992 drama film directed by Rob Reiner and starring Tom Cruise, Jack Nicholson, and Demi Moore. It was adapted for the screen by Aaron Sorkin from his play of the same name. A courtroom drama, the film revolves around the trial of two U.S...
. In the commercial, Chip Hazard quoted Jack Nicholson
Jack Nicholson
John Joseph "Jack" Nicholson is an American actor, film director, producer and writer. He is renowned for his often dark portrayals of neurotic characters. Nicholson has been nominated for an Academy Award twelve times, and has won the Academy Award for Best Actor twice: for One Flew Over the...
's line "you can't handle the truth" as "you can't handle the Rodeo Burger."
Although discontinued nationally in the U.S., the Rodeo Cheeseburger can still be found regionally in some locations as part of Burger King's value menu
Value menu
A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49. They are offered together at a lower price than they would cost individually. Value meals are a common...
. It is also available in parts of Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
and New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
.
In 2007, BK switched its barbecue sauce from Bulls-Eye to Sweet Baby Ray's Barbecue sauce.
Variants
- The Rodeo WhopperWhopperThe Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks. Introduced in 1957, it has undergone several reformulations including resizing and bread changes...
- onion ringsOnion ringsOnion rings are a form of fast food commonly found in the United States, Canada, United Kingdom, Australia, and some parts of Asia. They generally consist of a cross-sectional "ring" of onion dipped in batter or breading and then deep fried; a variant is made with onion paste...
and barbecue sauceBarbecue sauceBarbecue sauce is a flavoring sauce or condiment ranging from watery to very thick consistency. As the name implies, it was created as an accompaniment to barbecued foods. While it can be applied to any food, it usually tops meat after cooking or during barbecuing, grilling, or baking...
replace raw onionOnionThe onion , also known as the bulb onion, common onion and garden onion, is the most widely cultivated species of the genus Allium. The genus Allium also contains a number of other species variously referred to as onions and cultivated for food, such as the Japanese bunching onion The onion...
and ketchupKetchupKetchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
.
Served in ArgentinaArgentinaArgentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
. - In PeruPeruPeru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
, the onion ringsOnion ringsOnion rings are a form of fast food commonly found in the United States, Canada, United Kingdom, Australia, and some parts of Asia. They generally consist of a cross-sectional "ring" of onion dipped in batter or breading and then deep fried; a variant is made with onion paste...
are replaced with raw onionOnionThe onion , also known as the bulb onion, common onion and garden onion, is the most widely cultivated species of the genus Allium. The genus Allium also contains a number of other species variously referred to as onions and cultivated for food, such as the Japanese bunching onion The onion...
. - The BBQ Grill — A double, triple or quadruple burger, similar to the BK Stacker,Served in MexicoMexicoThe United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
. - The Western Barbecue AngusThe Angus burger (Burger King)The Angus burger is a burger sold by the international fast-food restaurant chain Burger King as an "indulgent product". It is one of their larger, adult-oriented products made with higher quality ingredients than their "standard" menu items....
- Angus beefAngus cattleAngus cattle are a breed of cattle much used in beef production. They were developed from cattle native to the counties of Aberdeenshire and Angus in Scotland, and are known as Aberdeen Angus in most parts of the world....
patty, mayonnaiseMayonnaiseMayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...
, lettuceLettuceLettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...
, tomatoTomatoThe word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...
, onion rings and barbecue sauce on a corn-dusted potato roll.
Original Chicken Sandwich
The Original Chicken Sandwich is a chickenChicken
The chicken is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, and with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird...
sandwich
Sandwich
A sandwich is a food item, typically consisting of two or more slices of :bread with one or more fillings between them, or one slice of bread with a topping or toppings, commonly called an open sandwich. Sandwiches are a widely popular type of lunch food, typically taken to work or school, or...
sold by the international fast-food restaurant chain Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
. It is the "basic" chicken sandwich sold at Burger King. The Original Chicken Sandwich consists of a breaded, deep-fried white-meat chicken
Chicken
The chicken is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, and with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird...
patty
Patty
A patty is a flattened cake, often of meat.Patty may also refer to:* Patty , a family name* Patricia, a female given name, in all forms of English* Patrick , a male given name, in Australian English and Hiberno-English...
with mayonnaise
Mayonnaise
Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...
and lettuce
Lettuce
Lettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...
on a sesame seed sub
Submarine sandwich
A submarine sandwich, also known as a sub among other names, is a sandwich that consists of a long roll of Italian or French bread, split lengthwise either into two pieces or opened in a "V" on one side, and filled with various varieties of meat, cheese, vegetables, seasonings, and sauces. The...
-style bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....
. Originally introduced in 1978 as part of a menu expansion, the sandwich was one of several "Specialty" sandwiches designed to appeal to the adult demographic. The sandwiches were a part of a plan by the then-company president Donald Smith
Donald Smith
Donald Smith may refer to:* Donald Smith , head college football coach at Kentucky State University * Donald Smith , English cricketer* Donald Smith , Australian tenor...
to reach the broadest demographic in order to better compete with McDonald's and fend off Wendy's growing market share. The plan was successful and the company's sales increased by 15%.
BK Big Fish
The BK Big fish is a fish sandwich. The product is sold in North AmericaNorth America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
only, however Burger King sells a fish sandwich in all of its markets. The BK Big Fish consists of a deep-fried white fish patty, Tartar sauce
Tartar sauce
Tartare sauce is a creamy white sauce frequently used to season fried seafood dishes.-Composition:...
and lettuce
Lettuce
Lettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...
on a brioche
Brioche
Brioche is a highly enriched French pastry, whose high egg and butter content give it a rich and tender crumb. It is "light and slightly puffy, more or less fine, according to the proportion of butter and eggs" It has a dark, golden, and flaky crust, frequently accentuated by an egg wash applied...
bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....
.
History
The original fish sandwich sold by Burger King was introduced in May 1975 and was called The Whaler and featured the tag line The Genuine Burger King Fish-steak Sandwich. It was a small sized fish sandwich made with Tartar sauce and lettuce on a sesame-seed bun. When Burger King introduced its broiled chicken sandwich, the BK Broiler, it changed the fish sandwich's breading to a pankoPanko
is a variety of flaky bread crumb used in Japanese cuisine as a crunchy coating for fried foods, such as tonkatsu. Panko is made from bread baked by passing an electric current through the dough, yielding bread without crusts, and it has a crisper, airier texture than most types of breading found...
style and used the same oatmeal
Oatmeal
Oatmeal is ground oat groats , or a porridge made from oats . Oatmeal can also be ground oat, steel-cut oats, crushed oats, or rolled oats....
dusted roll
Bread roll
A bread roll is a piece of bread, usually small and round and is commonly considered a side dish. Bread rolls are often used in the same way as sandwiches are—cut transversely, with fillings placed between the two halves.-Various forms:...
for the BK Broiler. As part of the reformulation, the company renamed it to the Ocean Catch fish sandwich.
When Burger King reformulated its BK Broiler
BK grilled chicken sandwiches
International fast-food restaurant chain Burger King has introduced a variety of grilled chicken sandwiches to its products portfolio since 1990. The current iteration in the majority of its markets is the TenderGrill chicken sandwich, with some of its other markets still utilizing the older...
grilled chicken sandwich into a larger, more male-oriented sandwich served on a Whopper
Whopper
The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks. Introduced in 1957, it has undergone several reformulations including resizing and bread changes...
bun, it also reformulated the Ocean Catch as the BK Big Fish. The new fish sandwich was a larger product with an increased patty size and served on a Whopper bun as well. Other than the increased size of the patty and bun, the other ingredients remained the same.
Burger King replaced the BK Big Fish with the smaller BK Fish sandwich when it introduced its Chicken Baguette line of sandwiches. The new sandwich basically brought back the Whaler fish sandwich, adding a slice of American cheese
American cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...
. The Whaler name was not used due to the negative connotations associated with whaling
Whaling
Whaling is the hunting of whales mainly for meat and oil. Its earliest forms date to at least 3000 BC. Various coastal communities have long histories of sustenance whaling and harvesting beached whales...
.
In 2005, The BK Big Fish was reintroduced in its current version when Burger King again reformulated its broiled chicken sandwich to the TenderGrill chicken sandwich.
Advertising
Burger King used many advertising programs to promote its fish sandwiches over the life of the product. As part of its push against its competitors in a 1983 campaign, the company released an ad indirectly comparing the product to the Filet-O-Fish
Filet-O-Fish
The Filet-O-Fish is a fish sandwich sold by the international fast food chain store McDonald's.-Product description:...
sandwich from rival McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
. In the ad, BK claimed its product was larger by weight than the competitions product. The company expanded on the claim in a press statement, saying that the commercial is toned down from its 1982 comparison commercials.
Chick'N'Crisp
The Chick'n Crisp is a small fried
Frying
Frying is the cooking of food in oil or another fat, a technique that originated in ancient Egypt around 2500 BC. Chemically, oils and fats are the same, differing only in melting point, but the distinction is only made when needed. In commerce, many fats are called oils by custom, e.g...
chicken sandwich that consists of a fried
Frying
Frying is the cooking of food in oil or another fat, a technique that originated in ancient Egypt around 2500 BC. Chemically, oils and fats are the same, differing only in melting point, but the distinction is only made when needed. In commerce, many fats are called oils by custom, e.g...
chicken
Chicken (food)
Chicken is the most common type of poultry in the world, and is prepared as food in a wide variety of ways, varying by region and culture.- History :...
patty
Patty
A patty is a flattened cake, often of meat.Patty may also refer to:* Patty , a family name* Patricia, a female given name, in all forms of English* Patrick , a male given name, in Australian English and Hiberno-English...
, lettuce and mayonnaise served on a sesame seed bun. It is one of the company's value oriented products. Since its introduction, there have been several variants released by the company.
History
The Sandwich was introduced in 1998 as part of a menu expansion that added a value menuValue menu
A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49. They are offered together at a lower price than they would cost individually. Value meals are a common...
called the Great Tastes Menu. A parmigiana
Parmigiana
Parmigiana is a Southern Italian dish made with a shallow-fried sliced filling, layered with cheese and tomato sauce, then baked. Parmigiana made with a filling of aubergine is the earliest version...
style sandwich with mozzarella cheese and marinara sauce
Marinara Sauce
Marinara sauce is a southern Italian tomato sauce usually made with tomatoes, garlic, herbs , and onion. However, there are many variations. Some of these include the addition of capers, olives, anchovies, and/or spices....
called the Italian Chick'n Crisp was added later. The sandwich was eliminated in the US in 2000 but revived in 2007 as the Spicy Chick'n Crisp.
Advertising
A 2007 advertising program for the spicy version of the sandwich used the Whoppers
The Whoppers
The Whoppers is an advertising program created to promote international fast food restaurant chain Burger King's signature product, the Whopper. Created by the Miami-based advertising firm Crispin Porter + Bogusky , the ads feature a fictional family in which all male characters are played by...
, a "family" in which all the males are actors wearing a Whopper
Whopper
The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks. Introduced in 1957, it has undergone several reformulations including resizing and bread changes...
sandwich costume. In the ad spot, the parents come home and find that their son is having a party, when confronted the son blames his friend "Spicy." When the father confronts Spicy, he finds Spicy making out
Making out
In human sexuality, making out is a sexual euphemism of American origin dating back to at least 1949, and is used synonymously with the terms necking, heavy petting, and hooking up to refer to non-penetrative sex, though "hooking up" is also used in some cultures to imply casual sex.-History:The...
with the Whopper's daughter. Further ads in the program uses featured Whopper Jr. and Spicy antagonizing other fast food chains, proclaiming that Burger King has a superior value menu.
BK Veggie
The BK Veggie is a vegetarianVegetarianism
Vegetarianism encompasses the practice of following plant-based diets , with or without the inclusion of dairy products or eggs, and with the exclusion of meat...
soy
Soybean
The soybean or soya bean is a species of legume native to East Asia, widely grown for its edible bean which has numerous uses...
-based meatless sandwich that is served at Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
restaurants. The sandwich is not vegan, as it has dairy
Dairy
A dairy is a business enterprise established for the harvesting of animal milk—mostly from cows or goats, but also from buffalo, sheep, horses or camels —for human consumption. A dairy is typically located on a dedicated dairy farm or section of a multi-purpose farm that is concerned...
components, and is one of BK's health conscious oriented menu items. The BK Veggie is made with mayonnaise
Mayonnaise
Mayonnaise, , often abbreviated as mayo, is a sauce. It is a stable emulsion of oil, egg yolk and either vinegar or lemon juice, with many options for embellishment with other herbs and spices. Lecithin in the egg yolk is the emulsifier. Mayonnaise varies in color but is often white, cream, or pale...
, lettuce
Lettuce
Lettuce is a temperate annual or biennial plant of the daisy family Asteraceae. It is most often grown as a leaf vegetable. It is eaten either raw, notably in salads, sandwiches, hamburgers, tacos, and many other dishes, or cooked, as in Chinese cuisine in which the stem becomes just as important...
, tomato
Tomato
The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...
, and ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
served on a sesame
Sesame
Sesame is a flowering plant in the genus Sesamum. Numerous wild relatives occur in Africa and a smaller number in India. It is widely naturalized in tropical regions around the world and is cultivated for its edible seeds, which grow in pods....
-seed bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....
.
History
The product was first introduced in 2002, shortly before the company's acquisition by TPG Capital, as part of a menu expansion that included a revamped King Supreme and other products designed to better compete with a similar planned menu expansion at McDonald'sMcDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
early the next year. It was originally prepared in the same manner as a Whopper
Whopper
The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks. Introduced in 1957, it has undergone several reformulations including resizing and bread changes...
, a flame-broiled
Grilling
Grilling is a form of cooking that involves dry heat applied to the surface of food, commonly from above or below.Grilling usually involves a significant amount of direct, radiant heat, and tends to be used for cooking meat quickly and meat that has already been cut into slices...
veggie patty with lettuce, tomato, pickles, onion and ketchup served on a sesame-seed roll. However, unlike the Whopper, which features regular mayonnaise, a separate low-fat mayonnaise was utilized. Currently, the BK Veggie is prepared with regular mayonnaise. At the time the sandwich was vegan if the customer asked to have it cooked in a microwave oven
Microwave oven
A microwave oven is a kitchen appliance that heats food by dielectric heating, using microwave radiation to heat polarized molecules within the food...
, otherwise it was not considered vegan because it was cooked on the same equipment as the burgers and chicken. At the time of its introduction, the sandwich was hailed by many as a way to not only give vegetarians more options, but as a healthy alternative that gave all consumers more choices in meal options. The Center for Science in the Public Interest
Center for Science in the Public Interest
Center for Science in the Public Interest is a Washington, D.C.-based non-profit watchdog and consumer advocacy group focusing on nutritional education and awareness.-History and funding:...
lauded the sandwich's low fat content, but derided the company's other menu items introduced at the time as being unhealthy. In 2005, CSPI observed, "too bad you can’t order it with less than 930 mg of sodium," which, while an increase from the 760 or 730 mg in the sandwich in 2002, was still less than the 1100 mg in the sandwich today [June 2010].
In late 2004, BK (US) entered into a partnership with Kellogg's Morningstar Farms
Morningstar Farms
Morningstar Farms is a division of the Kellogg Company that produces vegetarian food. Many of their offerings are meatless variations of traditionally meat-based products, including some that are vegan...
division to offer a soy-based meatless patty
Veggie burger
A veggie burger is a hamburger-style patty that does not contain meat. The patty of a veggie burger may be made, for example, from vegetables, textured vegetable protein , legumes, nuts, dairy products, mushrooms, wheat, or eggs....
. The sandwich was reformulated not to include pickles and onions, and in order to address concerns raised by vegetarian groups, the cooking method was also changed to microwaving to prevent cross-contamination with meat products.
Classification
In UK outlets of Burger King, the BK Veggie was approved by the Vegetarian Society
Vegetarian Society
The Vegetarian Society is a British registered charity established on 30 September 1847 to "support, represent and increase the number of vegetarians in the UK."-History:...
. Subsequently, on the menu boards, a 'Vege society approved' logo was shown next to the item name. The UK burger is also vegan when ordered without mayonnaise or cheese. In the US the sandwich was approved by PETA
Peta
Peta can refer to:* peta-, an SI prefix denoting a factor of 1015* Peta, Greece, a town in Greece* Peta, the Pāli word for a Preta, or hungry ghost in Buddhism* Peta Wilson, an Australian actress and model* Peta Todd, English glamour model...
, who not only welcomed the BK Veggie as a way to give vegetarians more choice, but also hailed the company's recent agreement with the group to seek out suppliers that employ humane treatment methods in raising their animal stock.
However, Burger King in the US publishes a disclaimer which states: "Burger King Corporation makes no claim that the BK Veggie Burger or any other of its products meets the requirements of a vegan or vegetarian diet. The patty is cooked in the microwave."
Advertising
The use of a corporate cross-promotion helped drive sales by giving The Morningstar Farms brand increased exposure and sales opportunities, while Burger King promotes an existing, trusted brand name which aids marketing efforts and encourages consumers to try the BK Veggie.
Naming and trademarks
The name BK Veggie is a registered trademarkTrademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US
United States trademark law
Trademarks were traditionally protected in the United States only under State common law, growing out of the tort of unfair competition. As early as 1791, Thomas Jefferson proposed that the marks of sailcloth makers could be protected under the Commerce Clause, but it was not until 1870 that...
and Canada
Canadian trade-mark law
Canadian trade-mark law provides protection to marks statutorily under the Canadian Trade-marks Act and also at common law. Trade-mark law provides protection for distinctive marks, certification marks, distinguishing guises, and proposed marks against those who appropriate the goodwill of the mark...
.
Spicy bean burger
The Spicy Bean burger is a fried
Frying
Frying is the cooking of food in oil or another fat, a technique that originated in ancient Egypt around 2500 BC. Chemically, oils and fats are the same, differing only in melting point, but the distinction is only made when needed. In commerce, many fats are called oils by custom, e.g...
sandwich sold by the international fast-food restaurant chain Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...
in parts of the Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
an and Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
n markets. It does not contain any meat but may be fried in the same oil as the fish products.
Product description
The Spicy Bean Burger consists of a deep-fried, breaded bean-based pattyPatty
A patty is a flattened cake, often of meat.Patty may also refer to:* Patty , a family name* Patricia, a female given name, in all forms of English* Patrick , a male given name, in Australian English and Hiberno-English...
, with ketchup
Ketchup
Ketchup is a sweet-and-tangy condiment typically made from tomatoes, vinegar, sugar or high-fructose corn syrup and an assortment of...
, tomato
Tomato
The word "tomato" may refer to the plant or the edible, typically red, fruit which it bears. Originating in South America, the tomato was spread around the world following the Spanish colonization of the Americas, and its many varieties are now widely grown, often in greenhouses in cooler...
, and American cheese
American cheese
American cheese is a processed cheese. It is orange, yellow, or white in color and mild in flavor, with a medium-firm consistency, and melts easily. American cheese was originally only white, but is usually now modified to yellow. In the past it was made from a blend of cheeses, most often Colby...
on a 7 inch (20 cm) long sesame seed bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....
.