The Whoppers is an advertising program created to promote international fast food restaurant

Fast food restaurant

A fast food restaurant, also known as a Quick Service Restaurant or QSR within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service...

 chain

Chain store

Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

 Burger King

Burger King

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

's signature product, the Whopper

Whopper

The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jacks. Introduced in 1957, it has undergone several reformulations including resizing and bread changes...

. Created by the Miami

Miami, Florida

Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...

-based advertising firm Crispin Porter + Bogusky

Crispin Porter + Bogusky

Crispin Porter + Bogusky , a member of publicly-traded MDC Partners, is an advertising agency that currently employs around 1,000 people. It was founded in 1965 by Sam Crispin.. Crispin then became partners with Chuck Porter and Alex Bogusky...

 (abbreviated to CP+B), the ads feature a fictional family in which all male characters are played by actors wearing Whopper costumes.

Characters

• Mr. Whopper - The father
• Mrs. Whopper - The mother
• Whopper Jr. - The son
• Missy Whopper - The daughter
• Spicy - The son's friend, implied to be a bad influence on the son

Commercials

The commercials are designed in 15-, 30 and 60-second formats and usually feature Whopper and his son Jr. in an average parent-teen situation. All versions are used to promote products on the Burger King value menu

Value menu

A value menu is a group of menu items at a fast food restaurant that are designed to be the least expensive items available. In the US, the items are usually priced between $0.99 and $1.49. They are offered together at a lower price than they would cost individually. Value meals are a common...

.

• The Rules - The family is arguing over the Whopper Jr. being priced at a dollar. The father and son have a stereotypical fight over the family dynamic, implying a dysfunctional family
  Dysfunctional family
  A dysfunctional family is a family in which conflict, misbehavior, and often abuse on the part of individual members occur continually and regularly, leading other members to accommodate such actions. Children sometimes grow up in such families with the understanding that such an arrangement is...
  
   relationship.
• Psyched - Whopper is trying to talk Jr. out of selling himself for a dollar. Jr. tells Whopper that every one is psyched about the pricing and that Whopper should get his head out of his bun.
• Intrusion - Whopper walks in on Jr. with a girl. Whopper disparages Jr.'s behavior and Jr. makes a snarky comment of "Eat Me".
• The Talk - Whopper and Jr. are having the Talk
  The birds and the bees
  "The birds and the bees" is an English-language idiomatic expression that refers to courtship and sexual intercourse, and is usually used in reference to teaching someone, often a young child, about sex and pregnancy...
  
   and Whopper tells Jr. that since he is only costs a dollar, Jr. will be meeting lots of girls. Embarrassed, Jr. asks Whopper to stop, and Whopper gives Jr. a napkin which stands in for a condom
  Condom
  A condom is a barrier device most commonly used during sexual intercourse to reduce the probability of pregnancy and spreading sexually transmitted diseases . It is put on a man's erect penis and physically blocks ejaculated semen from entering the body of a sexual partner...
  
  .
• The Party - Whopper comes home to find a party hosted by Jr. being broken up by the police. He yells at the kids to leave and demands to know what is going on. Jr. states that he and his "bud" Spicy are hanging with some friends, Whopper demands to see Spicy and Jr. tells him he is upstairs with Missy. Whopper storms upstairs and tries to get Spicy but cannot fit through the door. Used to promote the Spicy Chick'n Crisp.
• The BK Value menu - Jr. and Spicy are seen disparaging competitors value menus for having inferior products. The actors are filmed "live" outside a McDonald's and Wendy's restaurant trying to discourage customers from eating at those locations.

The ads often feature familiar or risqué comments rephrased for a humorous effect, e.g. "Get your head out of your ass" becomes "get your head out of your bun," where "buns" being American English

American English

American English is a set of dialects of the English language used mostly in the United States. Approximately two-thirds of the world's native speakers of English live in the United States....

 slang for buttocks

Buttocks

The buttocks are two rounded portions of the anatomy, located on the posterior of the pelvic region of apes and humans, and many other bipeds or quadrupeds, and comprise a layer of fat superimposed on the gluteus maximus and gluteus medius muscles. Physiologically, the buttocks enable weight to...

.