CNBC
Encyclopedia
CNBC is a satellite
and cable
television
business news channel
in the U.S.
, owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers around the world. In 2007, the network was ranked as the 19th most valuable cable channel in the U.S., worth roughly $4 billion. It is headquartered in Englewood Cliffs, New Jersey
.
The CNBC channel originally had its beginnings around 1980 as the Satellite Program Network
(SPN), showing a low-budget mix of old movies, instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo, NBC
eventually opted for a deal to lease the channel's transponder in June 1988. On this platform, and under the guidance of Tom Rogers
, the channel was relaunched on April 17, 1989 as the Consumer News and Business Channel. NBC and Cablevision initially operated CNBC as a 50-50 joint venture
, choosing to headquarter the channel in Fort Lee
, New Jersey.
CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network
. By the winter of 1990, CNBC was only in 17 million homes - less than half of FNN's potential reach – despite having the muscle of NBC standing behind it.
However, around this time, FNN encountered serious financial difficulties. After a protracted bidding war with a Dow Jones
-Westinghouse Broadcasting
consortium (the former's assets would be used to build a rival channel almost two decades later), CNBC acquired FNN for $154.3 million on May 21, 1991 and immediately merged the two operations, hiring around 60 of FNN's 300-strong workforce. The deal increased the distribution of the newly enlarged network to over 40 million homes. Cablevision sold its 50% stake to NBC upon completion of the deal. With the full name "Consumer News and Business Channel" dropped, the network's business programming was at first branded "CNBC/FNN," although this was phased out before the mid-1990s.
Under Rogers' leadership, CNBC began to grow during the 1990s, launching Asian
and European
versions of the channel in 1995 and 1996 respectively. In 1997, CNBC formed a strategic alliance with Dow Jones
, including content sharing with Dow Jones Newswires
and The Wall Street Journal
and the rebranding of the channel as "a service of NBC and Dow Jones". CNBC's international channels were then merged into a 50-50 joint venture with their Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-sited ABN (Asia Business News) in 1998, while ratings grew on the U.S. channel until the new millennium
's dot-com bubble
burst in 2000.
The new millennium also brought changes to the network, moving its world headquarters
from Fort Lee to Englewood Cliffs, New Jersey
in 2003, which features completely digital video
production and studios made by PDG Ltd of Beeston, Nottinghamshire
and the FX Group of Ocoee, Florida
.
NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, however.
Today, CNBC provides business news programming from 4 a.m. to 8 p.m., Eastern Time
, while broadcasting talk shows, investigative reports, documentaries, infomercials, and other programs during the evening and early morning. A rolling ticker
provides real-time updates on share prices on the NYSE
, NASDAQ
, and AMEX
, as well as market indices, news summaries, and weather updates by NBC Meteorologists (prior to March 27, 2006, all of CNBC's weather reports were provided by AccuWeather
). A rotating top band of the screen rotates provides real-time updates on index and commodity prices from world markets.
CNBC is the only NBC network whose abbreviation, while containing NBC, stands for another name: the Consumer News and Business Channel. The moniker was simply shortened to CNBC when the former was dropped.
Since 17 September 2007 the network has also run hourly CNBC.com News Now update segments during business day programming. These short bulletins, which are around 30 seconds in length (similar to ESPN
's SportsCenter
Right Now), air before the start of the network's programs from Squawk on the Street through The Kudlow Report.
CNBC has experimented with non-business programming during primetime hours with a mixed record of success, including a talk show hosted by Dennis Miller
. The channel has at times rebroadcast several NBC
programs, including Late Night with Conan O'Brien
, Deal or No Deal, The Apprentice
, The Apprentice: Martha Stewart
, and 1 vs. 100. CNBC's current primetime lineup features The Big Idea With Donny Deutsch
, re-airs of NBC programs The Apprentice, Deal or No Deal and 1 vs. 100, along with its own documentaries and talk shows including Mike on America, American Greed
and Conversations with Michael Eisner
. Prior to 20 April 2006, programs in primetime hours were shown with a 'scroll' featuring news headlines and weather updates at the bottom of the screen.
Infomercial
s are typically aired from 2 am to 4 am ET and throughout most of the day at the weekend. Since the September–October 2008 financial crisis, the network has begun to place a paid programming bug
on the top right corner of the screen during all airings of infomercials.
On January 24, 2007, the network launched a long-anticipated monthly newsmagazine called Business Nation
, which is anchored by award-winning journalist David Faber
. Each edition of the program covers three stories; a mixture of profiles, investigative pieces and features. The format of the show is structured similarly to HBO's Real Sports.
CNBC's breakout hit among its original series is Mad Money
. Hosted by money manager Jim Cramer, the hour-long show gives stock advice to viewers who call to the program. The show also has a popular segment called "The Lightning Round". In August 2007, Cramer's on-air tirade about the weakening economy, which was seen during the "Stop Trading" segment on Street Signs, received national attention and helped galvanize widespread support for the Federal Reserve Board to cut interest rates.
Other special or weekend programming includes CNBC on Assignment
(for example, The Age of Wal-Mart), Cover to Cover, The Suze Orman Show
, On the Money
, The Wall Street Journal Report with Maria Bartiromo
. CNBC Originals have included Marijuana Inc: Inside America’s Pot Industry, Trash Inc: The Secret Life of Garbage
, and Supermarkets Inc: Inside a $500 Billion Money Machine.
In May 2010, CNBC announced that it would be adding business and financial-themed movies to its Friday night lineup under the name "CNBC Cinema."
Much of CNBC's on-air talent has been with the network for some time: Sue Herera
and Scott Cohn joined CNBC at its inception, and remain on the air co-hosting Power Lunch
and as senior correspondent respectively. Some personalities who joined CNBC from FNN in 1991, such as Ron Insana
, Bill Griffeth
and Joe Kernen
, are also still with the channel. The network has of late sought to increase the profile of its on-air team with the launch of rival business station Fox Business Network
- although CNBC's best known personality, Closing Bell
host Maria Bartiromo
, has for some time made regular appearances on other NBC News
broadcasts such as The Today Show and has anchored the syndicated Wall Street Journal Report, other CNBC hosts such as Jim Cramer and Erin Burnett
have also been used increasingly across NBC's output.
In addition to its roster of program anchors, CNBC employs a team of reporters who contribute across the network's business day programming, the majority of whom are based at CNBC's global headquarters in Englewood Cliffs. In addition, CNBC has staff permanently based at bureaus in Midtown Manhattan
, Chicago
, Washington, D.C.
, Los Angeles
and San Jose
(the latter referred to on air as "CNBC Silicon Valley
"). Cost-cutting at NBC Universal's news divisions has seen some of these offices merged with those of NBC owned-and-operated station
s: the Silicon Valley facility was moved from Palo Alto
to the KNTV (NBC 11)
newsroom in San Jose in January 2007 (occasionally KNTV reporters Scott Budman and Scott McGrew will now correspond for CNBC), while the Chicago bureau now shares a home with WMAQ (NBC 5)
. The network also has reporters posted at the New York Stock Exchange
(where CNBC also has a set used for broadcasting Squawk on the Street
, The Call and Closing Bell), NASDAQ MarketSite
, NYMEX
and the Chicago Board of Trade
and Chicago Mercantile Exchange
each day.
s and the audience ratings of CNBC. The network had a difficult time attracting viewers in the first half of the decade, but has seen viewership increase from a 2005 bottom to record highs in 2008, coinciding with the subprime mortgage crisis
. CNBC continues to possess the wealthiest audience (in terms of average income) of any television channel in the United States.
During the late 1990s and early 2000s, CNBC's ratings were increasing sharply along with the stock market, often beating those of CNN
during market hours. In 2000, daytime viewership of the network peaked at 343,000, around the time the Nasdaq Composite
crossed 5000. However, when the dot-com bubble
began to burst later that year, CNBC's viewing figures declined in tandem. The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q1 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, rebounded significantly—average daytime viewership (6 am to 6 pm) reached a 7-year high of 310,000 viewers in the first quarter of 2008. Coinciding with the extreme market volatility of the ongoing global economic crisis, ratings hit an all time high of 416,000 in Q3. Although the figures remain considerably less than those achieved by Fox News
and CNN
today, it has still had a 210% increase in viewership since the beginning of 2005. Despite the viewership slump at the turn of the decade, CNBC has remained extremely profitable: average annual revenues top $510 million while profits for the network exceeded $333 million in 2007, making CNBC a cash cow
for NBC Universal
and its parent company, Comcast
. CNBC is the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network
.
The network often sees large spikes in viewership on days of major market moves. In the week of 27 February 2007, when the Dow Jones Industrial Average had its seventh-largest loss ever, CNBC's continuing coverage of events resulted in its best ratings week since the market crash after the September 11, 2001 terrorist attacks
, with Kudlow & Company, Mad Money, and Fast Money recording their best ratings ever in the coveted 25-54 demographic. When the financial crisis
wraecked havoc in the worldwide equity markets, CNBC recorded some of the highest ratings in the network's two-decade history. For the week ended September 19, 2008, the network averaged 502,000 viewers during the "business day" (defined by the network as 5 am to 7 pm). During this week, Squawk Box, Closing Bell, Fast Money, Mad Money and Kudlow & Company recorded their best viewership figures ever. On September 29, 2008, when the markets faced their worst single session performance since the crash of 1987
, CNBC saw its best ratings day ever, with an average 726,000 viewers tuning into the network during the business day.
While daytime viewership has rebounded from its 2005 lows, primetime
ratings remain weak relative to those of other news networks and CNBC continues to try and rejuvenate its evening lineup. Along with developing new program formats such as Fast Money and Mad Money, the network operates a "checkerboard" programming approach, airing various genres of shows including documentaries, town-hall style discussions and repeats of some NBC output.
When discussing the network's ratings, CNBC management and press releases regularly suggest that considerable viewership, particularly during the daytime, is done "out of home" in places such as offices and hotel rooms. As this demographic is not covered by Nielsen ratings
, CNBC claims that the network's true viewership is considerably higher than what is measured.
On 15 November 2006, CNBC's 'crystal' gray logo bug
was changed to color revealing the rainbow's peacock's normal NBC colors. On 2006-11-28, the new smaller CNBC color bug (similar to the one used in the revamped ticker) began to show up on CNBC's non-business related primetime programming (where the ticker is not shown, except Mad Money
and Fast Money
), replacing the much bigger 'crystal' bug.
On 1 March 2007, CNBC's Squawk on the Street and Closing Bell both started using a new countdown clock (shown in minutes:seconds:tenths-of-a-second format) on the graphics' lower-third of the screen. On 27 July 2007, it moved to the lower right of the screen, where the CNBC color bug is usually seen. The countdown clock is used for the "Opening Bell Countdown" segment on Squawk on the Street, and for the "Closing Countdown" segment on Closing Bell, along with presidential debates, the announcement of some monthly consumer indexes, and Federal Reserve Bank interest rate changes.
On 2 May 2007, CNBC's Mad Money
revamped its own on-air graphics package, replacing what was used—including its opening animation sequence—since the program's 14 March 2005 debut.
In November 2007, the CNBC color bug in the ticker on the lower right of the screen started rotating (and morphing
) between the network logo and the CNBC.com logo and back. This is seen only during the network's "Business Day" programming.
CNBC began using the "CNBC 20" logo on January 1, 2009 on all of its programs to promote the network's 20-year anniversary. The "CNBC 20" logo was in use all throughout 2009.
The studio in the picture, right, is located in the original Fort Lee, New Jersey building. This was later completely rebuilt as part of changes introduced by the network's then president Roger Ailes
.
The 1998 graphics scheme was slightly tweaked in May 1999 where the once red parts of the lower thirds (seen on the left of the blue strip of the lower thirds) and the "LIVE" bug's upper part turned green. The font was also modified. The green strip at this time is also tweaked during earnings season. Graphs also started having the CNBC logo was behind them and included grids. On 3 April 2000, CNBC Asia has used this scheme only for its charts but a month later CNBC Europe used it for its charts and lower thirds as well. This package was in place until 29 September 2000 on CNBC, until 31 December 2000 on CNBC Asia and until mid-January 2001 on CNBC Europe. Show titles, however, remained the same as the 1998 package.
CNBC also added another animation to the lower thirds: when showing stock charts, the lower thirds would move down vertically, keeping just the "topic title" visible above the ticker. When charts were removed from the screen, the whole lower thirds would move vertically up again.
The "LIVE" sign was also moved from the left-top corner to the right-top corner, along with the location (which was formerly included on the lower thirds) at this time.
CNBC Asia adopted this graphics scheme in 2004 but on CNBC Europe's next graphics revamp in the same year, it chose to create its own graphics scheme for charts, lower-thirds and titles.
Since then, the ticker has shown full company names (and full commodity names used in the commodity summary, which runs at the 1s of each hour) instead of just ticker symbols.
The "LIVE" and location graphics were moved back to the top-left of the screen from the top-right corner at this time.
This graphic package was created by Randy Pyburn of Pyburn Films
(that also designed the WNBC
's 2003 graphic package, KYW-TV
's 2004 package & WPSG
's 2005 package) and also designed earlier CNBC graphic packages. The estimated cost of the 2005-2006 package was about $2 million.
Used from 19 December 2006 to 26 February 2010. On 19 December 2006, exactly one year after its relaunch, CNBC revamped its on-air graphics package, replacing the old lower thirds that were previously used from 19 December 2005-18 December 2006. The current graphic package was created in-house.
In this revamp, CNBC cancelled the independent space for the "topic title", which once again shares space with the program logo on the left-hand side of the lower thirds.
CNBC Asia adopted the similar lower thirds on 26 March 2007, but unlike its US version, the "topic title" does not share the space with the program logo. Its European sibling (CNBC Europe) finally debuted its own lower thirds on 7 January 2008, and like its US version, the "topic title" shares space with the program logo on the left-hand side.
shown on the lower part of the screen during the network's live business programming, containing security and index symbols along with movements in their value. At the top of the screen, a rotating band, partitioned into three segments, provides index and commodity prices.
CNBC had another ticker format, mainly a font variation on the ticker, for a short time before the 1995-1997 photo on this page. During special events (for example, the Dow Jones Industrial Average
passing 6000, 7000, etc. or another extremely impactful market event), the CNBC Ticker showed mutual funds on the NYSE band while leaving the NASDAQ band unchanged. This convention has been discontinued. In 1998, CNBC's ticker became more colourful with green indicating a stock price increase and red indicating a stock price decrease. The ticker now shows full company names (and full commodity names used in the Commodity Summary, which runs at the 1s of each hour) instead of just the ticker symbols, as seen before December 2005 but only the arrows remain coloured green or red.
to 6 pm ET), will give viewers a real-time snapshot of the general stock market (Dow Jones, Nasdaq
S&P 500 indices and Russell 2000
index, along with the DJ Utilities
, DJ Transports
and NYSE indices), international markets and futures (between 4 am ET and 9:30 am ET only), currencies, bond prices/yields and commodities. The stock market indices, global markets, currencies, bonds, yields, and commodities are displayed in yellow, with the numbers displayed in white. This data stays on for 5–7 seconds, before refreshing to the new set of data.
The bottom two lines, called the ticker
, gives viewers real-time NYSE quotes (on the top band) and Nasdaq/AMEX
quotes (bottom band) throughout the trading day (ticker symbols are 1, 2, or 3 letters long for the NYSE stocks; Nasdaq uses 4- and 5-letter symbols; 3-letter ticker symbols are used at the AMEX). A commodity summary is shown on the top band (every 10 minutes at 0:01, 0:11, 0:21, 0:31, 0:41, 0:51 past the hour), along with a market summary (which is shown every 20 minutes at 0:01, 0:21, 0:41 past the hour). A Nasdaq/AMEX market summary is shown on the bottom band every 20 minutes at 0:06, 0:26, 0:46 past the hour. The bottom ticker formerly showed a market summary at 0:16, 0:36, 0:56 past the hour but, it no longer does. The ticker now also provides the size of each trade (the volume, or number of shares traded), a feature which was reinstated on July 12, 2006 after it was dumped during the re-launch in December 2005.
Also, PowerShares ETF
symbols, which are traded along the lower band of the ticker, are highlighted in orange for sponsorship reasons.
Before and after-market hours (8:00 am ET - 9:30 am ET and 4:00 pm ET - 6:30 pm ET respectively), the ticker gives viewers extended hours trading quotes (after-hours quotes are symbolized with gold text). Between the hours of 5:00 am ET - 8:00 am ET and 6:30 pm ET - 8:00 pm ET, viewers are shown an alphabetical recap of the closing prices of S&P 500 stocks on the top band, while latest news headlines as well as weather projections for selected cities are displayed on the bottom band.
Above the ticker, the left-hand side graphic will provides the logo for the specific program that is currently on-air (i.e., "Morning Call
"). The middle block gives viewers either a caption of the topic being discussed (i.e., "Mike Huckman") or information about the correspondent on the screen. Additionally, the left block is also replaced by logos indicating general subjects (i.e., "Behind the Wheel",) or the network's "Breaking News" (gold on red), "CNBC Alert" (green), "CNBC Market Alert" (black on gold) or "CNBC Exclusive" (orange) logo when required.
The music used from October 2003 to December 2005 was produced by 615 Music of Nashville, Tennessee
. This music (though only edited versions of the arrangements for Street Signs and Closing Bell) continues as of February 2009 to be used by CNBC Europe, although CNBC Asia ceased using it in March 2007. CNBC Europe continued also to use "CNBC Anthem" a.k.a. "Bold & Grand", which was composed by Edd Kalehoff
and used by CNBC US between 2000–2002. For its main channel ident used until a relaunch on 30 September 2008, the anthem was remixed, adding the NBC chimes to the music. However, it is still used for its "Europe Update" segments during US programming. The current music package is composed by James Ryan of Rampage Music New York, a company that has also created music for co-owned WNBC
, also in New York. Ryan also composed the network's 2002 music package. Willie Wilcox composed the themes for The Big Idea
, Mad Money
, Conversations with Michael Eisner
and currently Fast Money
.
In 1997, CNBC adopted NBC's peacock logo.
, and is heard as the voice in commercials for CiCi's Pizza
. Also, Brian Lee
is used for certain promos for certain shows.
. Under the agreement, CNBC has extensive access to the journalism of such outlets as MarketWatch
, The Wall Street Journal
, Dow Jones Newswires
and Barron's, with their reporters and editorial staff making frequent appearances on the channel. Some former CNBC programs have included Dow Jones branding, while the network currently produces and syndicates the weekly Wall Street Journal Report with Maria Bartiromo. CNBC's current deal with Dow Jones expires in 2012, and its continuation has been the subject of some uncertainty following the 2007 acquisition of Dow by News Corporation
, parent company of rival financial network Fox Business
, which had been started just two months prior and whose resources have been used to build up Fox Business. News Corp CEO
Rupert Murdoch
has stated that the current agreement "covers actual news and access to reporters on business news" only, and that Fox and Dow Jones are free to cooperate on other issues.
since January 2008, which has widely been seen as an attempt by both parties to take on increased competition from News Corporation. Under the agreement, CNBC has access to the business coverage of the Times, while video from CNBC.com is featured on the Times website. The station's video clips and other content are also distributed through Yahoo! Finance
and, as of May 2008, AOL Money & Finance
.
The network's live market prices, economic data
and other statistics are largely provided by Thomson Reuters
(Reuters
and Thomson Financial
prior to their 2008 merger). Since September 2006 CNBC has operated its own stock market index
in conjunction with London's FTSE Group
. The FTSE CNBC Global 300 includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark
as well as the thirty largest companies from emerging markets
. Calculated continuously from 9 pm through to 4:10 pm ET each trading day, the index is referenced throughout the network's live programming, particularly on Worldwide Exchange
.
The channel also maintains the "CNBC Investor Network", a series of webcam
connections to the trading room
s of various independent financial institutions across the United States. The scheme was launched on 22 October 2007 and allows participating traders and strategists to appear on the network during the business day.
On December 14, 2010, CNBC and CarryQuote
announced a development and marketing collaboration that resulted in the release of CNBC PRO, a mobile and desktop financial application for individual investors.
CNBC PRO provides its subscribers with real-time financial data from more than 100 stock exchange
s worldwide, plus CNBC news and streaming video.
CNBC has operated international versions of its channel since 1995, when CNBC Asia
originally launched. CNBC Europe
followed in 1996. On 9 December 1997, Dow Jones & Company
and NBC
announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones' European Business News, and likewise of CNBC Asia with Asia Business News
. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. CNBC Europe
is headquartered in London
, and CNBC Asia
is headquartered in Singapore
. On 31 December 2005, the sale by Dow Jones of its interests in the international CNBC channels took effect. From 1 January 2006, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this. In 2007, CNBC Asia dropped the word "Asia" from its channel idents, on 30 September 2008, CNBC Europe similarly dropped the word "Europe" from its logo. This means the big three CNBC channels - US, Europe, and Asia - are all on-screen known as simply CNBC.
Besides CNBC Europe
and CNBC Asia
, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC
in Italy, CNBC-e
in Turkey, CNBC Arabiya
in the UAE, Nikkei CNBC
in Japan, CNBC-TV18
and CNBC Awaaz
in India, CNBC Pakistan
in Pakistan and TVN CNBC in Poland
.
CNBC Europe
and CNBC Asia
are rebranded in some parts of the world with tickers containing local financial information. Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia (CNBC Australia and Singapore also produce five minute updates at 12:55 pm, 5:55 pm and 9:55 pm for free-to-air network, SBS TV
). In addition, CNBC Europe airs Strictly Money for UK and Republic of Ireland viewers only.
In North America, CNBC World
airs business programming from CNBC Europe
and CNBC Asia
, as well as weekly magazine programs provided by CNBC-TV18
and the United Nations
.
In Central America and the Caribbean, CNBC Latin America
retransmits live programs from CNBC and CNBC World.
In Canada
, CNBC can be seen with most of the programming identical to the US counterpart. However, due to Canadian programming rights, the 9 pm slot which shows television programming such as Deal Or No Deal
, The Apprentice
, 1 vs. 100 and Heads Up Poker, as well as any and all Olympic Games
coverage, are replaced by CNBC World programming. However, documentaries are shown in Canada. This had the making of a major problem, as a highlight episode of The Apprentice 5
that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00 pm ET was blacked out, the second airing at midnight ET was accidentally shown. Blackouts on episodes that originally air on NBC
and Global are likely to continue. However, occasionally, the television shows are shown and are not blacked out, possibly due to a mistake in transmission.
CNBC's most recent international spinoff is CNBC Africa
. With roughly $600 million spent on advertising in South Africa
alone, the network sees great potential in grabbing a potential share of that pot. Initially, CNBC Africa has bureaus in Kenya
, Nigeria
and South Africa and produces 9 hours of local programming per business day. The network was launched on 2007-06-01.
The launch of the Korean language
channel SBS-CNBC
in January 2010 will mark the fifteenth CNBC-branded channel worldwide.
In August 2001, CNBC.com merged with MSN
's Moneycentral.com, creating "CNBC on MSN." This new partnership allowed the two parties to meet two objectives:
During this period the editorial content on the CNBC.com site was controlled by Microsoft Corporation.
CNBC.com officially ended its relationship with MSN
in mid-November 2006.
CNBC.com was relaunched on 4 December 2006. The website provides new online tools for investors and better integration of the website with daytime programming. Some of the new features include:
Content on the new website is edited 24 hours a day during the business week. CNBC U.S. updates the content from 6 am to 7 pm ET, CNBC Asia then takes over from 7 p.m to 2 am, and CNBC Europe handles the (North American) overnight hours from 2 am to 6 am.
In April 2007, the site was able to attract 662,000 unique visitors to the website, ranking it #22 amongst all financial news websites.
"CNBCplus" was a subscription-based service (similar to the now-defunct CNN Pipeline
) which allowed users to have 24-hour, commercial-free access to three individual CNBC feeds—CNBC U.S., CNBC Europe and CNBC Asia—along with access to an archive of over 100,000 VOD clips, updated with up to 200 clips daily. It also offered a search feature allowing the user to find video clips using keywords. The service is available to PC Windows users running Internet Explorer 6.x or 7.x. The CNBC U.S. stream offered most television broadcast programming, including the popular shows, Mad Money
and Fast Money
.
Since its inception, the service offered a free seven-day trial for people who register. After that, individuals who registered would be required to pay a monthly fee to continue their subscription. The 'introductory offer' was $9.95 per month, although the fee eventually went up to $14.95/month.
As of March 2008, CNBCplus had signed up 15,000 regular subscribers to its service.
In December 2010, CNBC migrated its 16,000 users of CNBCplus to CNBC PRO.
announced a development and marketing collaboration that resulted in the release of CNBC PRO, a mobile and desktop financial application for individual investors.
CNBC PRO provides its subscribers with real-time financial data from more than 100 stock exchange
s worldwide, plus CNBC news and streaming video. For the introductory price of $24.99 per month, or $269 per year, a user can access this information from his or her computer or BlackBerry
, with access from iPhone
, iPad
, and Android to follow in 2011.
In December 2010, CNBC migrated its 16,000 users of CNBCplus to CNBC PRO.
high-definition
enhanced simulcast
of CNBC, was launched on October 10, 2007. The channel uses a modified screen format during trading day programming, which shifts the existing 4:3 feed to the left of the screen to add a sidebar on the right side of the screen (which contains additional market statistics and a window showing video content from CNBC.com, whose audio is carried on SAP
), and a wider version of the ticker. Primetime programming is showed in full-screen 16:9 and usually produced in HD.
DirecTV
was the first provider to add CNBC HD+, with other providers soon following.
CNBC holds stores (can be called bureaus) called "CNBC News" in many airports across the USA. Since 2001, CNBC has been in a licensing arrangement with The Paradies Shops to open these stores, which sell limited CNBC merchandise, along with newspapers, magazines and a small selection of snacks and drinks.
Locations include:
, CNBC correspondent Rick Santelli
reinvented the term "tea party", and a national protest movement, known as the Tea Party movement
, followed amid much media attention."
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...
and cable
United States cable news
Cable news refers to television channels devoted to television news broadcasts, with the name deriving from the proliferation of such networks during the 1980s with the advent of cable television. In the United States, early networks included CNN in 1980, Financial News Network in 1981, and CNN2 ...
television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
business news channel
Business channels
Business channels are TV channels that concentrate on business news.-List of channels:*Bloomberg Television .*Business News Network ....
in the U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers around the world. In 2007, the network was ranked as the 19th most valuable cable channel in the U.S., worth roughly $4 billion. It is headquartered in Englewood Cliffs, New Jersey
Englewood Cliffs, New Jersey
Englewood Cliffs is a borough in Bergen County, New Jersey, United States. As of the 2010 census, the borough population was 5,281. The borough houses the world headquarters of CNBC and the American headquarters of Unilever, and is home to both Ferrari and Maserati North America.Englewood Cliffs...
.
History
Satellite Program Network
Satellite Program Network, or SPN, was a satellite and cable TV network which broadcast in the United States from 1979 to the mid 1980s. SPN was created by Ed Taylor, an associate of Ted Turner and the head of the Southern Satellite Systems company...
(SPN), showing a low-budget mix of old movies, instructional and entertainment programs. The channel later changed its name to Tempo Television. After initially signing a letter of intent to acquire Tempo, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
eventually opted for a deal to lease the channel's transponder in June 1988. On this platform, and under the guidance of Tom Rogers
Tom Rogers (executive)
Thomas "Tom" Rogers is President and CEO of TiVo Inc., the creator of and a leader in television services for digital video recorders . He has held this position since 2005 and is credited with continuing to steer TiVo to revolutionize the way consumers watch and access home entertainment.Before...
, the channel was relaunched on April 17, 1989 as the Consumer News and Business Channel. NBC and Cablevision initially operated CNBC as a 50-50 joint venture
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
, choosing to headquarter the channel in Fort Lee
Fort Lee, New Jersey
Fort Lee is a borough in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough population was 35,345. Located atop the Hudson Palisades, the borough is the western terminus of the George Washington Bridge...
, New Jersey.
CNBC had considerable difficulty getting cable carriage at first, as many providers were skeptical of placing it alongside the longer-established Financial News Network
Financial News Network
The Financial News Network was a television network that operated throughout the United States during the 1980s.-Founding:Financial News Network was founded in 1981 by two men: Rodney Buchser, who had been general manager of KWHY, Channel 22 in Los Angeles and Glenn Taylor. The concept originated...
. By the winter of 1990, CNBC was only in 17 million homes - less than half of FNN's potential reach – despite having the muscle of NBC standing behind it.
However, around this time, FNN encountered serious financial difficulties. After a protracted bidding war with a Dow Jones
Dow Jones & Company
Dow Jones & Company is an American publishing and financial information firm.The company was founded in 1882 by three reporters: Charles Dow, Edward Jones, and Charles Bergstresser. Like The New York Times and the Washington Post, the company was in recent years publicly traded but privately...
-Westinghouse Broadcasting
Westinghouse Broadcasting
The Westinghouse Broadcasting Company, also known as Group W, was the broadcasting division of Westinghouse Electric Corporation. It owned several radio and television stations across the United States and distributed television shows for syndication....
consortium (the former's assets would be used to build a rival channel almost two decades later), CNBC acquired FNN for $154.3 million on May 21, 1991 and immediately merged the two operations, hiring around 60 of FNN's 300-strong workforce. The deal increased the distribution of the newly enlarged network to over 40 million homes. Cablevision sold its 50% stake to NBC upon completion of the deal. With the full name "Consumer News and Business Channel" dropped, the network's business programming was at first branded "CNBC/FNN," although this was phased out before the mid-1990s.
Under Rogers' leadership, CNBC began to grow during the 1990s, launching Asian
CNBC Asia
CNBC Asia is a business news television channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel . Its programmes originate from Singapore, Hong Kong and Sydney and has bureaus in Tokyo and Seoul....
and European
CNBC Europe
CNBC Europe is a business and financial news television channel, the pan-European sister station of CNBC. The network is owned and operated by NBC Universal and headquartered in London, where it shares the Adrian Smith-designed 10 Fleet Place building with Dow Jones...
versions of the channel in 1995 and 1996 respectively. In 1997, CNBC formed a strategic alliance with Dow Jones
Dow Jones & Company
Dow Jones & Company is an American publishing and financial information firm.The company was founded in 1882 by three reporters: Charles Dow, Edward Jones, and Charles Bergstresser. Like The New York Times and the Washington Post, the company was in recent years publicly traded but privately...
, including content sharing with Dow Jones Newswires
Dow Jones Newswires
Dow Jones Newswires is the real-time financial news organization owned by Dow Jones . Founded in 1882, its primary competitors are Bloomberg L.P. and Thomson Reuters. The company reports more than 300,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July 2011.-...
and The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....
and the rebranding of the channel as "a service of NBC and Dow Jones". CNBC's international channels were then merged into a 50-50 joint venture with their Dow Jones-owned rivals, London-based EBN (European Business News) and Singapore-sited ABN (Asia Business News) in 1998, while ratings grew on the U.S. channel until the new millennium
Millennium
A millennium is a period of time equal to one thousand years —from the Latin phrase , thousand, and , year—often but not necessarily related numerically to a particular dating system....
's dot-com bubble
Dot-com bubble
The dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...
burst in 2000.
The new millennium also brought changes to the network, moving its world headquarters
Headquarters
Headquarters denotes the location where most, if not all, of the important functions of an organization are coordinated. In the United States, the corporate headquarters represents the entity at the center or the top of a corporation taking full responsibility managing all business activities...
from Fort Lee to Englewood Cliffs, New Jersey
Englewood Cliffs, New Jersey
Englewood Cliffs is a borough in Bergen County, New Jersey, United States. As of the 2010 census, the borough population was 5,281. The borough houses the world headquarters of CNBC and the American headquarters of Unilever, and is home to both Ferrari and Maserati North America.Englewood Cliffs...
in 2003, which features completely digital video
Digital video
Digital video is a type of digital recording system that works by using a digital rather than an analog video signal.The terms camera, video camera, and camcorder are used interchangeably in this article.- History :...
production and studios made by PDG Ltd of Beeston, Nottinghamshire
Beeston, Nottinghamshire
Beeston is a town in Nottinghamshire, England. It is southwest of Nottingham city centre. Although typically regarded as a suburb of the City of Nottingham, and officially designated as part of the Nottingham Urban Area, for local government purposes it is in the borough of Broxtowe, lying outside...
and the FX Group of Ocoee, Florida
Ocoee, Florida
Ocoee is a city in Orange County, Florida, United States. According to the 2000 census, the city proper had a population of 24,391. As of 2006, the population recorded by the U.S. Census Bureau is 30,654. It is part of the Orlando–Kissimmee Metropolitan Statistical Area.-Geography:Ocoee is...
.
NBC Universal reacquired full control of loss-making CNBC Europe and CNBC Asia from Dow Jones at the end of 2005. The licensing agreement between Dow and CNBC U.S. remained intact, however.
Today, CNBC provides business news programming from 4 a.m. to 8 p.m., Eastern Time
North American Eastern Time Zone
The Eastern Time Zone of the United States and Canada is a time zone that falls mostly along the east coast of North America. Its UTC time offset is −5 hrs during standard time and −4 hrs during daylight saving time...
, while broadcasting talk shows, investigative reports, documentaries, infomercials, and other programs during the evening and early morning. A rolling ticker
CNBC Ticker
The CNBC Ticker is a computer simulation of ticker tapes shown as a crawl on the lower part of the TV screen on the business television network CNBC from Englewood Cliffs, New Jersey, in the U.S...
provides real-time updates on share prices on the NYSE
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
, NASDAQ
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
, and AMEX
American Stock Exchange
NYSE Amex Equities, formerly known as the American Stock Exchange is an American stock exchange situated in New York. AMEX was a mutual organization, owned by its members. Until 1953, it was known as the New York Curb Exchange. On January 17, 2008, NYSE Euronext announced it would acquire the...
, as well as market indices, news summaries, and weather updates by NBC Meteorologists (prior to March 27, 2006, all of CNBC's weather reports were provided by AccuWeather
AccuWeather
AccuWeather is an American media company that provides for-profit weather forecasting services worldwide.AccuWeather was founded in 1962 by Joel N. Myers, then a Penn State graduate student working on degrees in meteorology. His first customer was a gas company in Pennsylvania. While running the...
). A rotating top band of the screen rotates provides real-time updates on index and commodity prices from world markets.
CNBC is the only NBC network whose abbreviation, while containing NBC, stands for another name: the Consumer News and Business Channel. The moniker was simply shortened to CNBC when the former was dropped.
Present shows
CNBC provides a variety of programs throughout the business day presenting reports on U.S. businesses, updates of stock market indices and commodities prices, interviews with CEOs and business leaders, and commentary from many investment professionals. The following is the usual "business day" (term used by CNBC hosts and announcers) lineup (as of February 26, 2009 all times Eastern):| ET | Program | Hosts | Description |
|---|---|---|---|
| |
Worldwide Exchange Worldwide Exchange is a television business news program on CNBC channels around the world. It is broadcast live from studios on three continents. The global program is anchored by Ross Westgate in London, Christine Tan in Singapore and various anchors in New York... |
Jackie Deangelis, Ross Westgate Ross Westgate Ross Westgate is an English financial journalist for CNBC Europe in London, where he is a co-anchor of the global business news programme, Worldwide Exchange Ross Westgate is an English financial journalist for CNBC Europe in London, where he is a co-anchor of the global business news programme,... , Christine Tan Christine Tan Christine Tan is a Singaporean financial journalist with CNBC Asia and is the Singapore anchor for Worldwide Exchange, the global business-news program broadcasting live each weekday from Asia, Europe and the United States... |
first word on movements on futures exchange Futures exchange A futures exchange or futures market is a central financial exchange where people can trade standardized futures contracts; that is, a contract to buy specific quantities of a commodity or financial instrument at a specified price with delivery set at a specified time in the future. These types of... s and trading in Europe and Asia |
| |
Squawk Box Squawk Box is a business news television program which airs at breakfast time on the CNBC network. The program is currently co-hosted by Joe Kernen, Rebecca Quick and Andrew Ross Sorkin. Since debuting in 1995, the show has spawned a number of versions across CNBC's international channels, many of... |
Joe Kernen Joe Kernen Joe Kernen is a CNBC news anchor. He is currently co-host of CNBC’s "Squawk Box". His nickname is "The Kahuna".Kernen came to CNBC in the 1991 merger with Financial News Network, having joined FNN after a 10-year career as a stockbroker.Kernen grew up in the Western Hills section of Cincinnati,... , Rebecca Quick Rebecca Quick Rebecca Quick is an American television journalist/newscaster, co-anchorwoman of CNBC's financial news show Squawk Box. Quick is currently based at CNBC’s New Jersey headquarters.-Early life:... , Andrew Ross Sorkin Andrew Ross Sorkin Andrew Ross Sorkin is a Gerald Loeb Award-winning American journalist, author and television personality. He is a financial columnist for The New York Times and a co-anchor of CNBC's Squawk Box. He is also the founder and editor of DealBook, a financial news service published by The New York Times... |
provides a mix of business news and commentary |
| |
Squawk on the Street Squawk on the Street, which debuted on December 19, 2005, is a business show on CNBC that follows the first 90 minutes of trading on Wall Street in the United States.... |
Carl Quintanilla Carl Quintanilla Carl Quintanilla is an anchor of the CNBC network's "Squawk Box," morning program. Previously, Quintanilla was an NBC News correspondent based in New York and Chicago, and is a substitute on both NBC Nightly News and Today Show.-Reporting career:... , Melissa Lee Melissa Lee (journalist) Melissa Lee is a Chinese American reporter and news anchor for CNBC. Since January 2009 she has occasionally hosted Closing Bell when Maria Bartiromo is unavailable... , Simon Hobbs, Jim Cramer, (live from NYSE), David Faber David Faber (CNBC) David H. Faber is a financial journalist and market news analyst for the television cable network CNBC. He is currently the co-host of CNBC's The Strategy Session, and appears on the show Squawk on the Street.-Career:... , Gary Kaminsky |
broadcasts live from above the New York Stock Exchange trading floor |
| |
Fast Money (CNBC) Fast Money is an American financial stock trading talk show that began airing on the CNBC cable/satellite TV channel on 2006-06-21. Since October 10, 2007, it has broadcast every weeknight at 5pm ET, one hour after the close of trading on the New York Stock Exchange, until mid-2011 when it was... |
Scott Wapner | fast-paced review of stocks for short-term trades at the mid-point of the trading day |
| |
Power Lunch Power Lunch is a television business news program on CNBC, airing between 1:00pm and 2:00pm Eastern Time. It is presented by Tyler Mathisen, Sue Herera, and Michelle Caruso-Cabrera. Simon Hobbs will fill in on occasion. Bill Griffeth anchored the program alone from 1996 to 2002... |
Tyler Mathisen Tyler Mathisen Tyler Mathisen is now Managing Editor of CNBC Business News and the host of High Net Worth. He was originally the co-anchor of such programs as Closing Bell and Business Center before being promoted to the role of Managing Editor... , Sue Herera Sue Herera Sue Herera is a television reporter for the CNBC financial television network. Herera earned a bachelor’s degree in journalism from California State University, Northridge in 1980 along with her co-anchor Bill Griffeth... , Melissa Francis, |
examines the companies, people, and trends influencing Wall Street, plus real-time market coverage at the midway point of the trading day |
| |
|
Amanda Drury Amanda Drury Amanda Drury is a journalist and news anchor for CNBC, currently based in Manhattan, New York. She has appeared on various CNBC shows as an expert in finance and business. Previously based in CNBC Asia’s headquarters in Singapore and then in Sydney, Drury relocated to CNBC's global headquarters... , Brian Sullivan Brian Sullivan Brian Sullivan may refer to:* Brian Sullivan , presenter of programs on CNBC* Brian Sullivan , politician from Snohomish County, Washington... |
focuses on trends, world events affecting stock markets, and real-time market coverage |
| |
Closing Bell Closing Bell can refer to two CNBC programs, the original Closing Bell on CNBC , and European Closing Bell on CNBC Europe.-About the show:... |
Maria Bartiromo Maria Bartiromo Maria Bartiromo is an American television journalist, magazine columnist and author of three books. Bartiromo is a native of New York and attended New York University. She worked at CNN for five years before joining CNBC television... , Bill Griffeth Bill Griffeth Bill Griffeth is an American financial journalist from CNBC, the cable network he has been with since 1991.-Journalism career:Prior to joining CNBC, Griffeth was part of the production team that started the Financial News Network in 1981... (for the 3-4pm hour) |
covers the close of the trading day and real-time market coverage |
| |
Fast Money (CNBC) Fast Money is an American financial stock trading talk show that began airing on the CNBC cable/satellite TV channel on 2006-06-21. Since October 10, 2007, it has broadcast every weeknight at 5pm ET, one hour after the close of trading on the New York Stock Exchange, until mid-2011 when it was... |
Melissa Lee (host), Pete Najarian, Guy Adami Guy Adami Guy Adami is a TV personality, author, financial analyst, & a professional investor. He is one of the original "Fast Money Five" on the show Fast Money . In 2008 he joined optionMONSTER with Pete Najarian and Jon Najarian as the lead analyst for equities research. He also came on board as managing... , Tim Seymour Tim Seymour Tim Seymour is founder and managing partner of Triogem Asset Management, a hedge fund focused on long short emerging markets equity and founder of EmergingMoney.com, a media site dedicated to hihglighting investment trends, ideas and oportunities for EM investing. Tim has been a long time talking... , Karen Finerman Karen Finerman Karen Finerman is an American businesswoman, philanthropist and television personality. Co-founder of Metropolitan Capital Advisors, Inc., she is also President of the firm. She is a board member of the Michael J... (panelists) |
fast-paced roundtable discussion of stocks for short-term trades |
| |
Mad Money Mad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in publicly traded stocks... |
Jim Cramer | a fast-paced show offering stock advice to callers, interviews with guest CEOs, and discussions on the technical details of the stock market. |
| |
|
Lawrence Kudlow Lawrence Kudlow Lawrence "Larry" Kudlow is an American economist, television personality, and newspaper columnist. He is the host of CNBC's The Kudlow Report. As a syndicated columnist, his articles appear in numerous U.S. newspapers and web sites, including his own blog, Kudlow's Money Politic$.-Early... |
provides market, economic and political commentary and interviews |
| |
|
various anchors | special business documentaries and reality television programs |
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....
's SportsCenter
SportsCenter
SportsCenter is a daily sports news television show, and the flagship program of American cable network ESPN since the network launched on September 7, 1979. Originally broadcast only daily, SportsCenter is now shown up to twelve times a day, replaying the day's scores and highlights from major...
Right Now), air before the start of the network's programs from Squawk on the Street through The Kudlow Report.
CNBC has experimented with non-business programming during primetime hours with a mixed record of success, including a talk show hosted by Dennis Miller
Dennis Miller
Dennis Miller is an American stand-up comedian, political commentator, actor, sports commentator, and television and radio personality. He is known for his critical assessments laced with pop culture references...
. The channel has at times rebroadcast several NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
programs, including Late Night with Conan O'Brien
Late Night with Conan O'Brien
Late Night with Conan O'Brien is an American late-night talk show hosted by Conan O'Brien that aired 2,725 episodes on NBC between 1993 and 2009. The show featured varied comedic material, celebrity interviews, and musical and comedy performances. Late Night aired weeknights at 12:37 am...
, Deal or No Deal, The Apprentice
The Apprentice (U.S. TV series)
The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...
, The Apprentice: Martha Stewart
The Apprentice: Martha Stewart
The Apprentice: Martha Stewart is a spin-off from the American reality television series The Apprentice that ran in the fall of 2005. Broadcast on NBC, the show featured business tycoon Martha Stewart. Tasks were centered around Stewart's areas of expertise: media, culinary arts, entertaining,...
, and 1 vs. 100. CNBC's current primetime lineup features The Big Idea With Donny Deutsch
The Big Idea with Donny Deutsch
The Big Idea with Donny Deutsch was a talk show on CNBC hosted by Donny Deutsch. The show offered success stories that outlined a "roadmap to the American Dream." Every weeknight at 10pm, Donny Deutsch, the CEO of advertising and media business Deutsch Inc., introduced the audience to successful...
, re-airs of NBC programs The Apprentice, Deal or No Deal and 1 vs. 100, along with its own documentaries and talk shows including Mike on America, American Greed
American Greed
-Season 2:Episode #7 The Martin Frankel CaseFinancier Martin Frankel, a con-man who vanished with $200 million dollars. A story of money laundering, prostitution, bizarre sex and drug abuse.Episode #8 When Greed and Giving Collide...
and Conversations with Michael Eisner
Michael Eisner
Michael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...
. Prior to 20 April 2006, programs in primetime hours were shown with a 'scroll' featuring news headlines and weather updates at the bottom of the screen.
Infomercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...
s are typically aired from 2 am to 4 am ET and throughout most of the day at the weekend. Since the September–October 2008 financial crisis, the network has begun to place a paid programming bug
Digital on-screen graphic
A digital on-screen graphic is a watermark-like station logo that many television broadcasters overlay over a portion of the screen-area of their programs to identify the channel...
on the top right corner of the screen during all airings of infomercials.
Business Nation
Business Nation, which debuted on January 24, 2007, is a monthly hour-long newsmagazine airing on CNBC, focusing on the stories behind the business headlines...
, which is anchored by award-winning journalist David Faber
David Faber (CNBC)
David H. Faber is a financial journalist and market news analyst for the television cable network CNBC. He is currently the co-host of CNBC's The Strategy Session, and appears on the show Squawk on the Street.-Career:...
. Each edition of the program covers three stories; a mixture of profiles, investigative pieces and features. The format of the show is structured similarly to HBO's Real Sports.
CNBC's breakout hit among its original series is Mad Money
Mad Money
Mad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in publicly traded stocks...
. Hosted by money manager Jim Cramer, the hour-long show gives stock advice to viewers who call to the program. The show also has a popular segment called "The Lightning Round". In August 2007, Cramer's on-air tirade about the weakening economy, which was seen during the "Stop Trading" segment on Street Signs, received national attention and helped galvanize widespread support for the Federal Reserve Board to cut interest rates.
Other special or weekend programming includes CNBC on Assignment
CNBC on Assignment
CNBC on Assignment is a series of business reports running on the TV channel CNBC.The program's reports have included:*The Age of Wal-Mart, a report by David Faber about Wal-Mart*The eBay Effect, another report by David Faber about eBay...
(for example, The Age of Wal-Mart), Cover to Cover, The Suze Orman Show
Suze Orman
Susan "Suze" Lynn Orman is an American financial advisor, author, motivational speaker, and television host.Orman was born in Chicago and received her B.A. in social work. She worked as a waitress in Berkeley, California before becoming a financial advisor for Merrill Lynch...
, On the Money
On the Money
CNBC's On the Money, hosted by Carmen Wong Ulrich, is a television program that focuses primarily on personal finance, a programming departure from CNBC's "investor focused" weekday programming....
, The Wall Street Journal Report with Maria Bartiromo
The Wall Street Journal Report with Maria Bartiromo
The Wall Street Journal Report with Maria Bartiromo , formerly The Wall Street Journal Report, is a weekly syndicated show anchored by Maria Bartiromo. Political, business, and economic figures are interviewed on the show; previous guests include Henry Paulson and Colin Powell.The Wall Street...
. CNBC Originals have included Marijuana Inc: Inside America’s Pot Industry, Trash Inc: The Secret Life of Garbage
Trash Inc: The Secret Life of Garbage
Trash Inc: The Secret Life of Garbage is a 1-hour documentary that aired on CNBC on 29 September 2010 about trash/garbage, what happens to it when it's "thrown away", and its impact on the world...
, and Supermarkets Inc: Inside a $500 Billion Money Machine.
In May 2010, CNBC announced that it would be adding business and financial-themed movies to its Friday night lineup under the name "CNBC Cinema."
Weekly, weekend and other programming
- National Geographic ExplorerNational Geographic ExplorerNational Geographic Explorer is an American documentary television series that originally premiered on Nickelodeon on April 7, 1985, after having been produced as a less costly and intensive alternative to PBS's National Geographic Specials by Pittsburgh station WQED...
(moved to MSNBC and then to the National Geographic ChannelNational Geographic ChannelNational Geographic Channel, also commercially abbreviated and trademarked as Nat Geo, is a subscription television channel that airs non-fiction television programs produced by the National Geographic Society. Like History and the Discovery Channel, the channel features documentaries with factual...
) - Louis Rukeyser's Wall Street (ended its run on New Year's EveNew Year's EveNew Year's Eve is observed annually on December 31, the final day of any given year in the Gregorian calendar. In modern societies, New Year's Eve is often celebrated at social gatherings, during which participants dance, eat, consume alcoholic beverages, and watch or light fireworks to mark the...
2004 at Louis RukeyserLouis RukeyserLouis Richard "Lou" Rukeyser was an American financial journalist, columnist, and commentator, through print, radio, and television....
's request) - Market WeekMarket WeekMarket Week is business network CNBC's program aired in the past, hosted with Maria Bartiromo.-Worldwide Market Week:Around CNBC's global branches, there are many counterparts of Market Week in the world:...
with Maria Bartiromo (renamed After Hours with Maria Bartiromo and then Special Report with Maria Bartiromo -- cancelled in 2004) - Tim RussertTim Russert (talk show)Tim Russert was a weekend talk show that aired on CNBC and later MSNBC. It was hosted by Tim Russert.The program usually featured one long-form interview with an author or person in the news, with Russert and the guest sitting in a black studio at a table opposite each other...
(moved to MSNBC) - American Le Mans SeriesAmerican Le Mans SeriesThe American Le Mans Series presented by Tequila Patrón is a sports car racing series based in the United States and Canada. It consists of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans. Teams compete in one of five classes: LMP1, LMP2 and LMPC...
races (inaugural 1999 season1999 American Le Mans Series seasonThe 1999 American Le Mans Series season was the first season of the IMSA American Le Mans Series. It was a series for Le Mans Prototypes and Grand Touring race cars divided into three classes: LMP, GTS, and GT...
only, as part of agreement with NBC SportsNBC SportsNBC Sports is the sports division of the NBC television network. Formerly "a service of NBC News," it broadcasts a diverse array of programs, including the Olympic Games, the NFL, the NHL, MLS, Notre Dame football, the PGA Tour, the Triple Crown, and the French Open, among others...
) - PGA Champions TourChampions TourThe Champions Tour, a golf tour run by the PGA Tour, hosts a series of events annually in the United States and the United Kingdom for golfers 50 years of age and older. Many of the PGA Tour's most successful golfers have gone on to play on the Champions Tour.The Senior PGA Championship, founded in...
Personalities and coverage
Sue Herera
Sue Herera is a television reporter for the CNBC financial television network. Herera earned a bachelor’s degree in journalism from California State University, Northridge in 1980 along with her co-anchor Bill Griffeth...
and Scott Cohn joined CNBC at its inception, and remain on the air co-hosting Power Lunch
Power Lunch
Power Lunch is a television business news program on CNBC, airing between 1:00pm and 2:00pm Eastern Time. It is presented by Tyler Mathisen, Sue Herera, and Michelle Caruso-Cabrera. Simon Hobbs will fill in on occasion. Bill Griffeth anchored the program alone from 1996 to 2002...
and as senior correspondent respectively. Some personalities who joined CNBC from FNN in 1991, such as Ron Insana
Ron Insana
Ron Insana is a reporter for Market Score Board Report with Ron Insana, syndicated by Compass, and a former Senior Analyst at CNBC. He was Managing Director of Insana Capital Partners from inception to collapse. He was the anchor of CNBC's "Street Signs", which aired weekdays during stock market...
, Bill Griffeth
Bill Griffeth
Bill Griffeth is an American financial journalist from CNBC, the cable network he has been with since 1991.-Journalism career:Prior to joining CNBC, Griffeth was part of the production team that started the Financial News Network in 1981...
and Joe Kernen
Joe Kernen
Joe Kernen is a CNBC news anchor. He is currently co-host of CNBC’s "Squawk Box". His nickname is "The Kahuna".Kernen came to CNBC in the 1991 merger with Financial News Network, having joined FNN after a 10-year career as a stockbroker.Kernen grew up in the Western Hills section of Cincinnati,...
, are also still with the channel. The network has of late sought to increase the profile of its on-air team with the launch of rival business station Fox Business Network
Fox Business Network
Fox Business Network is an American cable news and satellite news television channel that began broadcasting on October 15, 2007. It is owned by the Fox Entertainment Group, part of Rupert Murdoch's News Corporation...
- although CNBC's best known personality, Closing Bell
Closing Bell
Closing Bell can refer to two CNBC programs, the original Closing Bell on CNBC , and European Closing Bell on CNBC Europe.-About the show:...
host Maria Bartiromo
Maria Bartiromo
Maria Bartiromo is an American television journalist, magazine columnist and author of three books. Bartiromo is a native of New York and attended New York University. She worked at CNN for five years before joining CNBC television...
, has for some time made regular appearances on other NBC News
NBC News
NBC News is the news division of American television network NBC. It first started broadcasting in February 21, 1940. NBC Nightly News has aired from Studio 3B, located on floors 3 of the NBC Studios is the headquarters of the GE Building forms the centerpiece of 30th Rockefeller Center it is...
broadcasts such as The Today Show and has anchored the syndicated Wall Street Journal Report, other CNBC hosts such as Jim Cramer and Erin Burnett
Erin Burnett
Erin Isabelle Burnett is the anchor of CNN’s Erin Burnett OutFront. She was the co-anchor of CNBC's Squawk on the Street program and the host of CNBC's Street Signs program...
have also been used increasingly across NBC's output.
In addition to its roster of program anchors, CNBC employs a team of reporters who contribute across the network's business day programming, the majority of whom are based at CNBC's global headquarters in Englewood Cliffs. In addition, CNBC has staff permanently based at bureaus in Midtown Manhattan
Midtown Manhattan
Midtown Manhattan, or simply Midtown, is an area of Manhattan, New York City home to world-famous commercial zones such as Rockefeller Center, Broadway, and Times Square...
, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Washington, D.C.
Washington, D.C.
Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
, Los Angeles
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
and San Jose
San Jose, California
San Jose is the third-largest city in California, the tenth-largest in the U.S., and the county seat of Santa Clara County which is located at the southern end of San Francisco Bay...
(the latter referred to on air as "CNBC Silicon Valley
Silicon Valley
Silicon Valley is a term which refers to the southern part of the San Francisco Bay Area in Northern California in the United States. The region is home to many of the world's largest technology corporations...
"). Cost-cutting at NBC Universal's news divisions has seen some of these offices merged with those of NBC owned-and-operated station
Owned-and-operated station
In the broadcasting industry , an owned-and-operated station usually refers to a television station or radio station that is owned by the network with which it is associated...
s: the Silicon Valley facility was moved from Palo Alto
Palo Alto, California
Palo Alto is a California charter city located in the northwest corner of Santa Clara County, in the San Francisco Bay Area of California, United States. The city shares its borders with East Palo Alto, Mountain View, Los Altos, Los Altos Hills, Stanford, Portola Valley, and Menlo Park. It is...
to the KNTV (NBC 11)
KNTV
KNTV, channel 11, is the NBC owned-and-operated television station in the Bay Area market. It is licensed to San Jose, with its transmitter located on San Bruno Mountain, just south of San Francisco. It shares facilities in San Jose with NBC Universal sister station KSTS and CNBC's Silicon...
newsroom in San Jose in January 2007 (occasionally KNTV reporters Scott Budman and Scott McGrew will now correspond for CNBC), while the Chicago bureau now shares a home with WMAQ (NBC 5)
WMAQ-TV
WMAQ-TV, channel 5, is an owned-and-operated television station of the NBC Television Network, located in Chicago, Illinois. WMAQ-TV's main studios and offices are located within the NBC Tower in the Streeterville neighborhood, with an auxiliary street-level studio on the Magnificent Mile at 401...
. The network also has reporters posted at the New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...
(where CNBC also has a set used for broadcasting Squawk on the Street
Squawk on the Street
Squawk on the Street, which debuted on December 19, 2005, is a business show on CNBC that follows the first 90 minutes of trading on Wall Street in the United States....
, The Call and Closing Bell), NASDAQ MarketSite
NASDAQ MarketSite
NASDAQ MarketSite is the physical presence of the NASDAQ stock market. Located in Times Square in New York City, it occupies the North West corner of the bottom of the Condé Nast Building, located at 4 Times Square...
, NYMEX
New York Mercantile Exchange
The New York Mercantile Exchange is the world's largest physical commodity futures exchange. It is located at One North End Avenue in the World Financial Center in the Battery Park City section of Manhattan, New York City...
and the Chicago Board of Trade
Chicago Board of Trade
The Chicago Board of Trade , established in 1848, is the world's oldest futures and options exchange. More than 50 different options and futures contracts are traded by over 3,600 CBOT members through open outcry and eTrading. Volumes at the exchange in 2003 were a record breaking 454 million...
and Chicago Mercantile Exchange
Chicago Mercantile Exchange
The Chicago Mercantile Exchange is an American financial and commodity derivative exchange based in Chicago. The CME was founded in 1898 as the Chicago Butter and Egg Board. Originally, the exchange was a non-profit organization...
each day.
Ratings
There is a fairly clear long-term correlation between the performance of global stock marketStock market
A stock market or equity market is a public entity for the trading of company stock and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately.The size of the world stock market was estimated at about $36.6 trillion...
s and the audience ratings of CNBC. The network had a difficult time attracting viewers in the first half of the decade, but has seen viewership increase from a 2005 bottom to record highs in 2008, coinciding with the subprime mortgage crisis
Subprime mortgage crisis
The U.S. subprime mortgage crisis was one of the first indicators of the late-2000s financial crisis, characterized by a rise in subprime mortgage delinquencies and foreclosures, and the resulting decline of securities backed by said mortgages....
. CNBC continues to possess the wealthiest audience (in terms of average income) of any television channel in the United States.
During the late 1990s and early 2000s, CNBC's ratings were increasing sharply along with the stock market, often beating those of CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
during market hours. In 2000, daytime viewership of the network peaked at 343,000, around the time the Nasdaq Composite
Nasdaq Composite
The Nasdaq Composite is a stock market index of the common stocks and similar securities listed on the NASDAQ stock market, meaning that it has over 3,000 components. It is highly followed in the U.S. as an indicator of the performance of stocks of technology companies and growth companies. ...
crossed 5000. However, when the dot-com bubble
Dot-com bubble
The dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...
began to burst later that year, CNBC's viewing figures declined in tandem. The network's ratings steadily fell quarter after quarter, year after year, until bottoming in Q1 2005, with an average viewership of 134,000 during the day. From the bottom, the network, along with the markets, rebounded significantly—average daytime viewership (6 am to 6 pm) reached a 7-year high of 310,000 viewers in the first quarter of 2008. Coinciding with the extreme market volatility of the ongoing global economic crisis, ratings hit an all time high of 416,000 in Q3. Although the figures remain considerably less than those achieved by Fox News
Fox News Channel
Fox News Channel , often called Fox News, is a cable and satellite television news channel owned by the Fox Entertainment Group, a subsidiary of News Corporation...
and CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
today, it has still had a 210% increase in viewership since the beginning of 2005. Despite the viewership slump at the turn of the decade, CNBC has remained extremely profitable: average annual revenues top $510 million while profits for the network exceeded $333 million in 2007, making CNBC a cash cow
Cash cow
In business, a cash cow is a product or a business unit that generates unusually high profit margins: so high that it is responsible for a large amount of a company's operating profit...
for NBC Universal
NBC Universal
NBCUniversal Media, LLC is a media and entertainment company engaged in the production and marketing of entertainment, news, and information products and services to a global customer base...
and its parent company, Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
. CNBC is the second most profitable of NBC Universal's thirteen cable channels in the United States, behind only the USA Network
USA Network
USA Network is an American cable television channel launched in 1971. Once a minor player in basic cable, the network has steadily gained popularity because of breakout hits like Monk, Psych, Burn Notice, Royal Pains, Covert Affairs, White Collar, Monday Night RAW, Suits, and reruns of the various...
.
The network often sees large spikes in viewership on days of major market moves. In the week of 27 February 2007, when the Dow Jones Industrial Average had its seventh-largest loss ever, CNBC's continuing coverage of events resulted in its best ratings week since the market crash after the September 11, 2001 terrorist attacks
September 11, 2001 attacks
The September 11 attacks The September 11 attacks The September 11 attacks (also referred to as September 11, September 11th or 9/119/11 is pronounced "nine eleven". The slash is not part of the pronunciation...
, with Kudlow & Company, Mad Money, and Fast Money recording their best ratings ever in the coveted 25-54 demographic. When the financial crisis
Subprime mortgage crisis
The U.S. subprime mortgage crisis was one of the first indicators of the late-2000s financial crisis, characterized by a rise in subprime mortgage delinquencies and foreclosures, and the resulting decline of securities backed by said mortgages....
wraecked havoc in the worldwide equity markets, CNBC recorded some of the highest ratings in the network's two-decade history. For the week ended September 19, 2008, the network averaged 502,000 viewers during the "business day" (defined by the network as 5 am to 7 pm). During this week, Squawk Box, Closing Bell, Fast Money, Mad Money and Kudlow & Company recorded their best viewership figures ever. On September 29, 2008, when the markets faced their worst single session performance since the crash of 1987
Black Monday (1987)
In finance, Black Monday refers to Monday October 19, 1987, when stock markets around the world crashed, shedding a huge value in a very short time. The crash began in Hong Kong and spread west to Europe, hitting the United States after other markets had already declined by a significant margin...
, CNBC saw its best ratings day ever, with an average 726,000 viewers tuning into the network during the business day.
While daytime viewership has rebounded from its 2005 lows, primetime
Prime time
Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 or 20:00 to 23:00 Prime time or primetime is the block of broadcast...
ratings remain weak relative to those of other news networks and CNBC continues to try and rejuvenate its evening lineup. Along with developing new program formats such as Fast Money and Mad Money, the network operates a "checkerboard" programming approach, airing various genres of shows including documentaries, town-hall style discussions and repeats of some NBC output.
When discussing the network's ratings, CNBC management and press releases regularly suggest that considerable viewership, particularly during the daytime, is done "out of home" in places such as offices and hotel rooms. As this demographic is not covered by Nielsen ratings
Nielsen Ratings
Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States...
, CNBC claims that the network's true viewership is considerably higher than what is measured.
Graphics
CNBC is well known today for its flashy and ostentatious graphics package, complete with accompanying animations and animation-sounds. Previous graphics packages put together by the network since the early 1990s have gradually increased the "wow" factor—likely in order to catch a casual viewer's eye, as cable news competition has increased dramatically since the network was launched in the late 1980s.Digital on-screen graphic
A digital on-screen graphic is a watermark-like station logo that many television broadcasters overlay over a portion of the screen-area of their programs to identify the channel...
was changed to color revealing the rainbow's peacock's normal NBC colors. On 2006-11-28, the new smaller CNBC color bug (similar to the one used in the revamped ticker) began to show up on CNBC's non-business related primetime programming (where the ticker is not shown, except Mad Money
Mad Money
Mad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in publicly traded stocks...
and Fast Money
Fast Money (CNBC)
Fast Money is an American financial stock trading talk show that began airing on the CNBC cable/satellite TV channel on 2006-06-21. Since October 10, 2007, it has broadcast every weeknight at 5pm ET, one hour after the close of trading on the New York Stock Exchange, until mid-2011 when it was...
), replacing the much bigger 'crystal' bug.
On 1 March 2007, CNBC's Squawk on the Street and Closing Bell both started using a new countdown clock (shown in minutes:seconds:tenths-of-a-second format) on the graphics' lower-third of the screen. On 27 July 2007, it moved to the lower right of the screen, where the CNBC color bug is usually seen. The countdown clock is used for the "Opening Bell Countdown" segment on Squawk on the Street, and for the "Closing Countdown" segment on Closing Bell, along with presidential debates, the announcement of some monthly consumer indexes, and Federal Reserve Bank interest rate changes.
On 2 May 2007, CNBC's Mad Money
Mad Money
Mad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in publicly traded stocks...
revamped its own on-air graphics package, replacing what was used—including its opening animation sequence—since the program's 14 March 2005 debut.
In November 2007, the CNBC color bug in the ticker on the lower right of the screen started rotating (and morphing
Morphing
Morphing is a special effect in motion pictures and animations that changes one image into another through a seamless transition. Most often it is used to depict one person turning into another through technological means or as part of a fantasy or surreal sequence. Traditionally such a depiction...
) between the network logo and the CNBC.com logo and back. This is seen only during the network's "Business Day" programming.
CNBC began using the "CNBC 20" logo on January 1, 2009 on all of its programs to promote the network's 20-year anniversary. The "CNBC 20" logo was in use all throughout 2009.
First generation graphic
Used from 17 April 1989 to 31 December 1994. The bottom band of the ticker displayed various indices (such as the Value Line Arithmetic Index, shown). The network did not have a live bug tracking the various indices, nor did it have its logo fixed on the creen. Instead, camera shots of the anchors at the main desk were positioned in a way to show the "CNBC" lettering at all possible times.The studio in the picture, right, is located in the original Fort Lee, New Jersey building. This was later completely rebuilt as part of changes introduced by the network's then president Roger Ailes
Roger Ailes
Roger Eugene Ailes is president of Fox News Channel, chairman of the Fox Television Stations Group. Ailes was a media consultant for Republican presidents Richard Nixon, Ronald Reagan, and George H. W...
.
1998 revamp
This was used from January 1998 to May 1999. Majority of the lower-thirds and the live bug was coloured blue with the left side of the lower thirds and upper part of the live bug coloured red. The background for its charts was animated with majority of the background being blue and a narrow green strip running at the right side of the screen resembling a stock ticker. When the major maker indexes hit a new record, the green strip is tweaked to reflect "DOW RECORD", "S&P RECORD" or "NASDAQ RECORD." It is also tweaked during the holiday season. (Note: The image rightward doesn't contain the ticker part.)1999 revamp: "Red" turns "Green"
The 1998 graphics scheme was slightly tweaked in May 1999 where the once red parts of the lower thirds (seen on the left of the blue strip of the lower thirds) and the "LIVE" bug's upper part turned green. The font was also modified. The green strip at this time is also tweaked during earnings season. Graphs also started having the CNBC logo was behind them and included grids. On 3 April 2000, CNBC Asia has used this scheme only for its charts but a month later CNBC Europe used it for its charts and lower thirds as well. This package was in place until 29 September 2000 on CNBC, until 31 December 2000 on CNBC Asia and until mid-January 2001 on CNBC Europe. Show titles, however, remained the same as the 1998 package.
2000 revamp
Used from 2 October 2000 to 13 September 2002. In January 2001, CNBC Asia and CNBC Europe both followed up to use the same graphic package, making some changes to the lower thirds and the charts respectively (for example, removing the animation on and off screen). This marked the first time that the three main CNBC channels had used the same graphics scheme in their entirety for all daytime shows. In February 2002, however, while most programme titles largely remained the same on the CNBC US channel, two new shows, Morning Call and Closing Bell used the titles which were originally for Street Signs and Market Watch respectively (the latter two were cancelled at the same period as well).2002 revamp
Used from 16 September 2002 to 10 October 2003. This package saw an evolution of the graphics introduced in 2000, with program titles and chart formats remaining the same. The lower thirds were, however, completely revamped with the lower half of it coloured red and text was centre-justified, and a new background animation and colour scheme was introduced for charts and other on-screen data. The font was also tweaked. The titles in the lower thirds were centre-justified. CNBC Asia used a similar lower thirds effective 2 January 2003 except that the lower thirds was entirely light blue and the text was still aligned to the left. CNBC Europe adopted the same chart backgrounds in use by CNBC US later in 2003 as well but used a different lower-thirds.2003 revamp
Used from 13 October 2003 to 16 December 2005. In this revamp, CNBC added an independent space to the lower thirds to show the "topic title" to indicate the subject being discussed (i.e., "money to burn" in the rightward photo). This formerly shared space with the program logo on the left-hand side of the lower thirds.CNBC also added another animation to the lower thirds: when showing stock charts, the lower thirds would move down vertically, keeping just the "topic title" visible above the ticker. When charts were removed from the screen, the whole lower thirds would move vertically up again.
The "LIVE" sign was also moved from the left-top corner to the right-top corner, along with the location (which was formerly included on the lower thirds) at this time.
CNBC Asia adopted this graphics scheme in 2004 but on CNBC Europe's next graphics revamp in the same year, it chose to create its own graphics scheme for charts, lower-thirds and titles.
December 2005 revamp: from 2D to 3D
Used from 19 December 2005 to 12 May 2006. On 19 December 2005, CNBC unveiled a new on-air look, replacing that which had been used since October 2003. This included a new look for all the graphics, new logos for all business day programs, and the relocation of the index and commodity prices from the stacked bug in the bottom right-hand corner of the screen to the bug bar across the top of the screen.Since then, the ticker has shown full company names (and full commodity names used in the commodity summary, which runs at the 1s of each hour) instead of just ticker symbols.
The "LIVE" and location graphics were moved back to the top-left of the screen from the top-right corner at this time.
This graphic package was created by Randy Pyburn of Pyburn Films
Pyburn Films
Pyburn Films are a television and film production company in New York City that specializes in original content and long-form programming.Pyburn Films also conceived and created AXIS Graphics. The technology and privately held company was acquired in January 2008 by the Chyron Corporation....
(that also designed the WNBC
WNBC
WNBC, virtual channel 4 , is the flagship station of the NBC television network, located in New York City. WNBC's studios are co-located with NBC corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan...
's 2003 graphic package, KYW-TV
KYW-TV
KYW-TV, virtual channel 3, is an owned and operated television station of the CBS Television Network, located in Philadelphia, Pennsylvania, USA. KYW-TV shares a studio facility with its sister station, CW flagship WPSG just north of Center City Philadelphia...
's 2004 package & WPSG
WPSG
WPSG, channel 57, is a television station in Philadelphia, Pennsylvania. WPSG is owned by the CBS Corporation and is the east coast flagship station for the CW Television Network, which is owned jointly by CBS and Time Warner...
's 2005 package) and also designed earlier CNBC graphic packages. The estimated cost of the 2005-2006 package was about $2 million.
Mid-2006: revamped bug and lower thirds
- On 15 May 2006, CNBC made a slight change to its lower thirdsLower thirdsIn the television industry , a lower third is a graphic placed in the title safe lower area of the screen, though not necessarily the entire lower third of it, as the name suggests....
, adding a blue block to the right-hand side. Occasionally this space was used to display the title of the topic being discussed. This format was abandoned on 18 December 2006.
- On 6 September 2006, CNBC unveiled a revamped bug, which now has a similar resemblance to that of CNBC Europe. On the same day, the network launched a slightly modified ticker with a narrower font (to allow more quotes to stream by within a period of time). CNBC Asia adopted a revamped bug of its own on 26 March 2007 as part of its graphics package revamp.
December 2006: new lower thirds
Used from 19 December 2006 to 26 February 2010. On 19 December 2006, exactly one year after its relaunch, CNBC revamped its on-air graphics package, replacing the old lower thirds that were previously used from 19 December 2005-18 December 2006. The current graphic package was created in-house.
In this revamp, CNBC cancelled the independent space for the "topic title", which once again shares space with the program logo on the left-hand side of the lower thirds.
CNBC Asia adopted the similar lower thirds on 26 March 2007, but unlike its US version, the "topic title" does not share the space with the program logo. Its European sibling (CNBC Europe) finally debuted its own lower thirds on 7 January 2008, and like its US version, the "topic title" shares space with the program logo on the left-hand side.
- On 23 April 2007, the data bug was slightly tweaked, with the titles of the securities now displayed in yellow and the numbers still being displayed in white.
- On 26 July 2007, the Dow Jones Industrial Average lost more than 300 points, CNBC stayed on the story and put a live shot of the trading board in the NYSE to show the status of Dow above the lower thirds during the Closing BellClosing BellClosing Bell can refer to two CNBC programs, the original Closing Bell on CNBC , and European Closing Bell on CNBC Europe.-About the show:...
to track the markets.- (Note: The screenshot rightward comes from CNBC AsiaCNBC AsiaCNBC Asia is a business news television channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel . Its programmes originate from Singapore, Hong Kong and Sydney and has bureaus in Tokyo and Seoul....
, so the style of the top bug and the ticker are different from the package of CNBC US.)
- (Note: The screenshot rightward comes from CNBC Asia
- On 28 February 2008, the chart was slightly tweaked, when showing session is more than two days, CNBC put up the % of the session performance, just like CNBC Europe.
March 2010 revamp: almost back to 2D
On March 1, 2010, CNBC debuted a whole new graphics scheme across most of its networks, including its U.S. HD+ feed. This replaced the previous graphics package which had been used since 19 December 2005 and the lower thirds that were used since 19 December 2006. The data bug now shows the securities in white and the numbers in green (indicating up) or red (indicating down), along with triangles (green for higher and red for lower).Ticker
The CNBC Ticker is a computer simulation of ticker tapeTicker tape
Ticker tape was the earliest digital electronic communications medium, transmitting stock price information over telegraph lines, in use between around 1870 through 1970...
shown on the lower part of the screen during the network's live business programming, containing security and index symbols along with movements in their value. At the top of the screen, a rotating band, partitioned into three segments, provides index and commodity prices.
History
When CNBC first aired in 1989 until approximately 1991, the original CNBC Ticker only had one band, displaying NYSE stocks. After a 20 minute period when the ticker was off-air one day, as announced by anchor Ted David, did CNBC finally decide to include the NASDAQ in a new format at the time, creating the two-band system used ever since. FNN did use a two-line ticker design (with white and blue bands, quotes listed during trading without price changes and a market summary on the bottom band during trading) prior to the merger with CNBC in 1991, and many of these features were subsequently adopted by the newly merged channel. Here's an example of FNN ticker circa 1987.CNBC had another ticker format, mainly a font variation on the ticker, for a short time before the 1995-1997 photo on this page. During special events (for example, the Dow Jones Industrial Average
Dow Jones Industrial Average
The Dow Jones Industrial Average , also called the Industrial Average, the Dow Jones, the Dow 30, or simply the Dow, is a stock market index, and one of several indices created by Wall Street Journal editor and Dow Jones & Company co-founder Charles Dow...
passing 6000, 7000, etc. or another extremely impactful market event), the CNBC Ticker showed mutual funds on the NYSE band while leaving the NASDAQ band unchanged. This convention has been discontinued. In 1998, CNBC's ticker became more colourful with green indicating a stock price increase and red indicating a stock price decrease. The ticker now shows full company names (and full commodity names used in the Commodity Summary, which runs at the 1s of each hour) instead of just the ticker symbols, as seen before December 2005 but only the arrows remain coloured green or red.
Current graphic formats
The bug bar, at the top of the screen, which stays on-screen during the business day (4 am ETNorth American Eastern Time Zone
The Eastern Time Zone of the United States and Canada is a time zone that falls mostly along the east coast of North America. Its UTC time offset is −5 hrs during standard time and −4 hrs during daylight saving time...
to 6 pm ET), will give viewers a real-time snapshot of the general stock market (Dow Jones, Nasdaq
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
S&P 500 indices and Russell 2000
Russell 2000
The Russell 2000 Index is a small-cap stock market index of the bottom 2,000 stocks in the Russell 3000 Index.The Russell 2000 is by far the most common benchmarkfor mutual funds that identify themselves as "small-cap",...
index, along with the DJ Utilities
Dow Jones Utility Average
The Dow Jones Utility Average is a stock index from Dow Jones Indexes that keeps track of the performance of 15 prominent utility companies.-Components:...
, DJ Transports
Dow Jones Transportation Average
The Dow Jones Transportation Average is a U.S. stock market index from Dow Jones Indexes of the transportation sector, and is the most widely recognized gauge of the American transportation sector...
and NYSE indices), international markets and futures (between 4 am ET and 9:30 am ET only), currencies, bond prices/yields and commodities. The stock market indices, global markets, currencies, bonds, yields, and commodities are displayed in yellow, with the numbers displayed in white. This data stays on for 5–7 seconds, before refreshing to the new set of data.
The bottom two lines, called the ticker
Ticker tape
Ticker tape was the earliest digital electronic communications medium, transmitting stock price information over telegraph lines, in use between around 1870 through 1970...
, gives viewers real-time NYSE quotes (on the top band) and Nasdaq/AMEX
American Stock Exchange
NYSE Amex Equities, formerly known as the American Stock Exchange is an American stock exchange situated in New York. AMEX was a mutual organization, owned by its members. Until 1953, it was known as the New York Curb Exchange. On January 17, 2008, NYSE Euronext announced it would acquire the...
quotes (bottom band) throughout the trading day (ticker symbols are 1, 2, or 3 letters long for the NYSE stocks; Nasdaq uses 4- and 5-letter symbols; 3-letter ticker symbols are used at the AMEX). A commodity summary is shown on the top band (every 10 minutes at 0:01, 0:11, 0:21, 0:31, 0:41, 0:51 past the hour), along with a market summary (which is shown every 20 minutes at 0:01, 0:21, 0:41 past the hour). A Nasdaq/AMEX market summary is shown on the bottom band every 20 minutes at 0:06, 0:26, 0:46 past the hour. The bottom ticker formerly showed a market summary at 0:16, 0:36, 0:56 past the hour but, it no longer does. The ticker now also provides the size of each trade (the volume, or number of shares traded), a feature which was reinstated on July 12, 2006 after it was dumped during the re-launch in December 2005.
Also, PowerShares ETF
Exchange-traded fund
An exchange-traded fund is an investment fund traded on stock exchanges, much like stocks. An ETF holds assets such as stocks, commodities, or bonds, and trades close to its net asset value over the course of the trading day. Most ETFs track an index, such as the S&P 500 or MSCI EAFE...
symbols, which are traded along the lower band of the ticker, are highlighted in orange for sponsorship reasons.
Before and after-market hours (8:00 am ET - 9:30 am ET and 4:00 pm ET - 6:30 pm ET respectively), the ticker gives viewers extended hours trading quotes (after-hours quotes are symbolized with gold text). Between the hours of 5:00 am ET - 8:00 am ET and 6:30 pm ET - 8:00 pm ET, viewers are shown an alphabetical recap of the closing prices of S&P 500 stocks on the top band, while latest news headlines as well as weather projections for selected cities are displayed on the bottom band.
Morning Call (CNBC)
The Call was an American TV business program on CNBC, aired from 11AM to 12 noon ET weekdays. Previous programs shown in the same time slot were The Money Wheel with Ted David and Martha MacCallum and Market Watch and Morning Call....
"). The middle block gives viewers either a caption of the topic being discussed (i.e., "Mike Huckman") or information about the correspondent on the screen. Additionally, the left block is also replaced by logos indicating general subjects (i.e., "Behind the Wheel",) or the network's "Breaking News" (gold on red), "CNBC Alert" (green), "CNBC Market Alert" (black on gold) or "CNBC Exclusive" (orange) logo when required.
Taglines
- "A Service of NBCUniversal and Dow Jones" (17 May 2004 - 31 December 2005, 2007–present)
- "Capitalize on it" (2011–present)
- "Fast, Accurate, Actionable, Unbiased" (2007–present)
- "America's Business Channel" (2005 or earlier - 2008)
- "First in Business Worldwide" (12 June 2006–present)
- "The World Leader in Business News" (2004 - 11 June 2006)
- "Make It Your Business" (2002–2004)
- "Business for the New World" (2002)
- "Profit From It" (1998–2002)
- "First in Business, Worldwide" (1996–97)
- "First in Business, First in Talk" (1995)
- "Information that hits home." (1992–95)
Music
Nashville, Tennessee
Nashville is the capital of the U.S. state of Tennessee and the county seat of Davidson County. It is located on the Cumberland River in Davidson County, in the north-central part of the state. The city is a center for the health care, publishing, banking and transportation industries, and is home...
. This music (though only edited versions of the arrangements for Street Signs and Closing Bell) continues as of February 2009 to be used by CNBC Europe, although CNBC Asia ceased using it in March 2007. CNBC Europe continued also to use "CNBC Anthem" a.k.a. "Bold & Grand", which was composed by Edd Kalehoff
Edd Kalehoff
Edward Woodley "Edd" Kalehoff is a music composer who specializes in compositions for television.-Notable pieces:Composer of about 1,000 pieces, mainly for television, his credits include the majority of cues used on The Price is Right as well as the Nickelodeon game show Double Dare, a music...
and used by CNBC US between 2000–2002. For its main channel ident used until a relaunch on 30 September 2008, the anthem was remixed, adding the NBC chimes to the music. However, it is still used for its "Europe Update" segments during US programming. The current music package is composed by James Ryan of Rampage Music New York, a company that has also created music for co-owned WNBC
WNBC
WNBC, virtual channel 4 , is the flagship station of the NBC television network, located in New York City. WNBC's studios are co-located with NBC corporate headquarters at 30 Rockefeller Plaza in midtown Manhattan...
, also in New York. Ryan also composed the network's 2002 music package. Willie Wilcox composed the themes for The Big Idea
The Big Idea with Donny Deutsch
The Big Idea with Donny Deutsch was a talk show on CNBC hosted by Donny Deutsch. The show offered success stories that outlined a "roadmap to the American Dream." Every weeknight at 10pm, Donny Deutsch, the CEO of advertising and media business Deutsch Inc., introduced the audience to successful...
, Mad Money
Mad Money
Mad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in publicly traded stocks...
, Conversations with Michael Eisner
Michael Eisner
Michael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...
and currently Fast Money
Fast Money (CNBC)
Fast Money is an American financial stock trading talk show that began airing on the CNBC cable/satellite TV channel on 2006-06-21. Since October 10, 2007, it has broadcast every weeknight at 5pm ET, one hour after the close of trading on the New York Stock Exchange, until mid-2011 when it was...
.
Logos
From 1989 to 1997, CNBC's logo used the letters CNBC above a swoosh.In 1997, CNBC adopted NBC's peacock logo.
Announcer
CNBC's main voice-over announcer is Jim Birdsall, who also works for NFL FilmsNFL Films
NFL Films is a Mount Laurel, New Jersey-based company devoted to producing commercials, television programs, feature films, and documentaries on the National Football League, as well as other unrelated major events and awards shows...
, and is heard as the voice in commercials for CiCi's Pizza
CiCi's Pizza
CiCi's Pizza is an American buffet restaurant chain based in Coppell, Texas, specializing in pizza. There are approximately 600 franchised and corporately owned restaurants in 35 states...
. Also, Brian Lee
Brian Lee
Brian Lee Harris is a retired American professional wrestler, better known by his ring name "Prime Time" Brian Lee...
is used for certain promos for certain shows.
Dow Jones & Company
Since December 1997, the network has held a strategic alliance with the publishing and financial information firm Dow Jones & CompanyDow Jones & Company
Dow Jones & Company is an American publishing and financial information firm.The company was founded in 1882 by three reporters: Charles Dow, Edward Jones, and Charles Bergstresser. Like The New York Times and the Washington Post, the company was in recent years publicly traded but privately...
. Under the agreement, CNBC has extensive access to the journalism of such outlets as MarketWatch
MarketWatch
MarketWatch operates a financial information website that provides business news, analysis and stock market data to some 6 million people. MarketWatch offers personal finance news and advice, tools for investors and access to industry research. Along with its flagship website, the company operates...
, The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....
, Dow Jones Newswires
Dow Jones Newswires
Dow Jones Newswires is the real-time financial news organization owned by Dow Jones . Founded in 1882, its primary competitors are Bloomberg L.P. and Thomson Reuters. The company reports more than 300,000 subscribers -- including brokers, traders, analysts and fund managers -- as of July 2011.-...
and Barron's, with their reporters and editorial staff making frequent appearances on the channel. Some former CNBC programs have included Dow Jones branding, while the network currently produces and syndicates the weekly Wall Street Journal Report with Maria Bartiromo. CNBC's current deal with Dow Jones expires in 2012, and its continuation has been the subject of some uncertainty following the 2007 acquisition of Dow by News Corporation
News Corporation
News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...
, parent company of rival financial network Fox Business
Fox Business Network
Fox Business Network is an American cable news and satellite news television channel that began broadcasting on October 15, 2007. It is owned by the Fox Entertainment Group, part of Rupert Murdoch's News Corporation...
, which had been started just two months prior and whose resources have been used to build up Fox Business. News Corp CEO
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
Rupert Murdoch
Rupert Murdoch
Keith Rupert Murdoch, AC, KSG is an Australian-American business magnate. He is the founder and Chairman and CEO of , the world's second-largest media conglomerate....
has stated that the current agreement "covers actual news and access to reporters on business news" only, and that Fox and Dow Jones are free to cooperate on other issues.
Other content partnerships
CNBC has also held a content deal with The New York TimesThe New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
since January 2008, which has widely been seen as an attempt by both parties to take on increased competition from News Corporation. Under the agreement, CNBC has access to the business coverage of the Times, while video from CNBC.com is featured on the Times website. The station's video clips and other content are also distributed through Yahoo! Finance
Yahoo! Finance
Yahoo! Finance is a service from Yahoo! that provides financial information. It is the top financial news and research website in the United States, with more than 23 million visitors in February 2010, according to comScore....
and, as of May 2008, AOL Money & Finance
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
.
The network's live market prices, economic data
Economic data
Economic data or economic statistics may refer to data describing an actual economy, past or present. These are typically found in time-series form, that is, covering more than one time period or in cross-sectional data in one time period Economic data or economic statistics may refer to data...
and other statistics are largely provided by Thomson Reuters
Thomson Reuters
Thomson Reuters Corporation is a provider of information for the world's businesses and professionals and is created by the Thomson Corporation's purchase of Reuters Group on 17 April 2008. Thomson Reuters is headquartered at 3 Times Square, New York City, USA...
(Reuters
Reuters
Reuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...
and Thomson Financial
Thomson Financial
Thomson Financial was an arm of The Thomson Corporation, which was one of the world's leading information companies, focused on providing integrated information solutions to business and professional customers...
prior to their 2008 merger). Since September 2006 CNBC has operated its own stock market index
Stock market index
A stock market index is a method of measuring a section of the stock market. Many indices are cited by news or financial services firms and are used as benchmarks, to measure the performance of portfolios such as mutual funds....
in conjunction with London's FTSE Group
FTSE Group
FTSE Group is a world-leader in the provision of global index and analytical solutions. FTSE calculates indices across a wide range of asset classes, on both a standard and custom basis...
. The FTSE CNBC Global 300 includes the fifteen largest companies from each of the sectors of the Industry Classification Benchmark
Industry Classification Benchmark
The Industry Classification Benchmark is an industry classification taxonomy developed by Dow Jones and FTSE. It is used to segregate markets into sectors within the macroeconomy...
as well as the thirty largest companies from emerging markets
Emerging markets
Emerging markets are nations with social or business activity in the process of rapid growth and industrialization. Based on data from 2006, there are around 28 emerging markets in the world . The economies of China and India are considered to be the largest...
. Calculated continuously from 9 pm through to 4:10 pm ET each trading day, the index is referenced throughout the network's live programming, particularly on Worldwide Exchange
Worldwide Exchange
Worldwide Exchange is a television business news program on CNBC channels around the world. It is broadcast live from studios on three continents. The global program is anchored by Ross Westgate in London, Christine Tan in Singapore and various anchors in New York...
.
The channel also maintains the "CNBC Investor Network", a series of webcam
Webcam
A webcam is a video camera that feeds its images in real time to a computer or computer network, often via USB, ethernet, or Wi-Fi.Their most popular use is the establishment of video links, permitting computers to act as videophones or videoconference stations. This common use as a video camera...
connections to the trading room
Trading room
A trading-room gathers traders operating on financial markets.The trading-room is also often called the front office.The terms dealing-room and trading-floor are also used, the latter being inspired from that of a open outcry stock exchange....
s of various independent financial institutions across the United States. The scheme was launched on 22 October 2007 and allows participating traders and strategists to appear on the network during the business day.
On December 14, 2010, CNBC and CarryQuote
CarryQuote
CarryQuote is a privately-held company that provides integrated mobile and web access to every major exchange in real-time via smartphone, pad, or computer...
announced a development and marketing collaboration that resulted in the release of CNBC PRO, a mobile and desktop financial application for individual investors.
CNBC PRO provides its subscribers with real-time financial data from more than 100 stock exchange
Stock exchange
A stock exchange is an entity that provides services for stock brokers and traders to trade stocks, bonds, and other securities. Stock exchanges also provide facilities for issue and redemption of securities and other financial instruments, and capital events including the payment of income and...
s worldwide, plus CNBC news and streaming video.
International channels
CNBC has operated international versions of its channel since 1995, when CNBC Asia
CNBC Asia
CNBC Asia is a business news television channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel . Its programmes originate from Singapore, Hong Kong and Sydney and has bureaus in Tokyo and Seoul....
originally launched. CNBC Europe
CNBC Europe
CNBC Europe is a business and financial news television channel, the pan-European sister station of CNBC. The network is owned and operated by NBC Universal and headquartered in London, where it shares the Adrian Smith-designed 10 Fleet Place building with Dow Jones...
followed in 1996. On 9 December 1997, Dow Jones & Company
Dow Jones & Company
Dow Jones & Company is an American publishing and financial information firm.The company was founded in 1882 by three reporters: Charles Dow, Edward Jones, and Charles Bergstresser. Like The New York Times and the Washington Post, the company was in recent years publicly traded but privately...
and NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
announced the merger of their international business news channels. This resulted in a merger of CNBC Europe with Dow Jones' European Business News, and likewise of CNBC Asia with Asia Business News
Asia Business News
Asia Business News was a business news television channel owned by Dow Jones and Company. It was founded on January 1, 1994 and it was based in Singapore. In 2 February 1998 the channel merged with NBC's CNBC Asia with most of ABN's programmes and presenters migrating to the new channel as well...
. From then (until January 2006) the international CNBC services carried the tagline "A Service of NBC (Universal) and Dow Jones" (or depending on other local partners, a variation of this tagline). Correspondents from Dow Jones Newswires contribute to the channels. CNBC Europe
CNBC Europe
CNBC Europe is a business and financial news television channel, the pan-European sister station of CNBC. The network is owned and operated by NBC Universal and headquartered in London, where it shares the Adrian Smith-designed 10 Fleet Place building with Dow Jones...
is headquartered in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, and CNBC Asia
CNBC Asia
CNBC Asia is a business news television channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel . Its programmes originate from Singapore, Hong Kong and Sydney and has bureaus in Tokyo and Seoul....
is headquartered in Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
. On 31 December 2005, the sale by Dow Jones of its interests in the international CNBC channels took effect. From 1 January 2006, the "A Service of NBC Universal and Dow Jones" tagline was removed from the international CNBC channels, in line with this. In 2007, CNBC Asia dropped the word "Asia" from its channel idents, on 30 September 2008, CNBC Europe similarly dropped the word "Europe" from its logo. This means the big three CNBC channels - US, Europe, and Asia - are all on-screen known as simply CNBC.
Besides CNBC Europe
CNBC Europe
CNBC Europe is a business and financial news television channel, the pan-European sister station of CNBC. The network is owned and operated by NBC Universal and headquartered in London, where it shares the Adrian Smith-designed 10 Fleet Place building with Dow Jones...
and CNBC Asia
CNBC Asia
CNBC Asia is a business news television channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel . Its programmes originate from Singapore, Hong Kong and Sydney and has bureaus in Tokyo and Seoul....
, the network also operates a number of local business news channels in association with other companies. These channels include Class CNBC
Class CNBC
Class CNBC is a business and financial news television channel broadcast in Italy. It is essentially an Italian language version of CNBC Europe, albeit with a major focus on the Italian financial markets...
in Italy, CNBC-e
CNBC-e
CNBC-e is a hybrid business/financial and entertainment channel operated in Turkey by CNBC Europe and the NTV Group.The channel shares its name with a co-owned magazine about CNBC-e....
in Turkey, CNBC Arabiya
CNBC Arabiya
CNBC Arabiya is the only 24-hour Arabic language financial and business information television channel. It covers regional and international affairs from an Arab economic perspective....
in the UAE, Nikkei CNBC
Nikkei CNBC
Nikkei CNBC is a business and financial news television channel broadcast in Japan. It is owned primarily by CNBC Asia and Japanese media group Nihon Keizai Shimbun and TV Tokyo Holdings Corporation.- Current shows :...
in Japan, CNBC-TV18
CNBC-TV18
CNBC-TV18 is a business news channel broadcast in India based in Mumbai. The channel was launched in India on December 7, 1999. It was the first business news channel launched in India and still the leads that genre....
and CNBC Awaaz
CNBC Awaaz
CNBC Awaaz is a business news TV channel in India. The channel is a joint venture between CNBC and Television Eighteen IndiaLimited based in Mumbai.- Competitors :* ET Now* NDTV Profit* Zee Business* NDTV 24x7* Times Now* Headlines Today...
in India, CNBC Pakistan
CNBC Pakistan
CNBC Pakistan is Pakistan's 24-hour bilingual Urdu and English language business and news channel which reports financial and business information, presenting in-depth and up-to-the-minute coverage of regional and international affairs from a Pakistani economic perspective...
in Pakistan and TVN CNBC in Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
.
CNBC Europe
CNBC Europe
CNBC Europe is a business and financial news television channel, the pan-European sister station of CNBC. The network is owned and operated by NBC Universal and headquartered in London, where it shares the Adrian Smith-designed 10 Fleet Place building with Dow Jones...
and CNBC Asia
CNBC Asia
CNBC Asia is a business news television channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel . Its programmes originate from Singapore, Hong Kong and Sydney and has bureaus in Tokyo and Seoul....
are rebranded in some parts of the world with tickers containing local financial information. Examples include CNBC Nordic, CNBC Singapore, CNBC Hong Kong and CNBC Australia (CNBC Australia and Singapore also produce five minute updates at 12:55 pm, 5:55 pm and 9:55 pm for free-to-air network, SBS TV
SBS TV
SBS One is a national public television channel in Australia. Launched on 24 October 1980, it is the responsibility of SBS's television division, and is available nationally...
). In addition, CNBC Europe airs Strictly Money for UK and Republic of Ireland viewers only.
In North America, CNBC World
CNBC World
CNBC World is a business news channel operated in the United States by NBCUniversal.The channel broadcasts programs from CNBC's international channels. Specifically, most of the business day schedules of CNBC Europe and CNBC Asia are simulcasted. Several other pre-taped shows from CNBC's...
airs business programming from CNBC Europe
CNBC Europe
CNBC Europe is a business and financial news television channel, the pan-European sister station of CNBC. The network is owned and operated by NBC Universal and headquartered in London, where it shares the Adrian Smith-designed 10 Fleet Place building with Dow Jones...
and CNBC Asia
CNBC Asia
CNBC Asia is a business news television channel in Asia. A subsidiary of NBC Universal, it is the Asian service of the Consumer News and Business Channel . Its programmes originate from Singapore, Hong Kong and Sydney and has bureaus in Tokyo and Seoul....
, as well as weekly magazine programs provided by CNBC-TV18
CNBC-TV18
CNBC-TV18 is a business news channel broadcast in India based in Mumbai. The channel was launched in India on December 7, 1999. It was the first business news channel launched in India and still the leads that genre....
and the United Nations
United Nations
The United Nations is an international organization whose stated aims are facilitating cooperation in international law, international security, economic development, social progress, human rights, and achievement of world peace...
.
In Central America and the Caribbean, CNBC Latin America
CNBC Latin America
CNBC Latin America is a business TV channel from NBC Universal and Dow Jones that retransmits programs from CNBC and CNBC World to Latin America. CNBC World itself retransmits programs from CNBC Europe and CNBC Asia....
retransmits live programs from CNBC and CNBC World.
In Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, CNBC can be seen with most of the programming identical to the US counterpart. However, due to Canadian programming rights, the 9 pm slot which shows television programming such as Deal Or No Deal
Deal or No Deal
Deal or No Deal is the name of several closely related television game shows, the first of which was the Dutch Miljoenenjacht produced by Dutch producer Endemol. It is played with up to 26 cases with certain sums of money...
, The Apprentice
The Apprentice (U.S. TV series)
The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...
, 1 vs. 100 and Heads Up Poker, as well as any and all Olympic Games
Olympic Games
The Olympic Games is a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition where more than 200 nations participate...
coverage, are replaced by CNBC World programming. However, documentaries are shown in Canada. This had the making of a major problem, as a highlight episode of The Apprentice 5
The Apprentice (U.S. season 5)
The Apprentice 5 is the fifth series of The Apprentice, with Donald Trump as the Executive Producer and Host. Applications were available online and filming occurred in the fall of 2005. Sean Yazbeck was named the winner and hired by Donald Trump as the new Apprentice during the season finale...
that aired April 23, 2006, was assumed to not be available anywhere for Canadians due to these blackouts. While the first airing at 9:00 pm ET was blacked out, the second airing at midnight ET was accidentally shown. Blackouts on episodes that originally air on NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
and Global are likely to continue. However, occasionally, the television shows are shown and are not blacked out, possibly due to a mistake in transmission.
CNBC's most recent international spinoff is CNBC Africa
CNBC Africa
CNBC Africa is an African television network for Sub-Saharan Africa. It was launched by CNBC and Africa Business News LTD on June 1, 2007. CNBC Africa is headquartered in Sandton, Johannesburg....
. With roughly $600 million spent on advertising in South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
alone, the network sees great potential in grabbing a potential share of that pot. Initially, CNBC Africa has bureaus in Kenya
Kenya
Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...
, Nigeria
Nigeria
Nigeria , officially the Federal Republic of Nigeria, is a federal constitutional republic comprising 36 states and its Federal Capital Territory, Abuja. The country is located in West Africa and shares land borders with the Republic of Benin in the west, Chad and Cameroon in the east, and Niger in...
and South Africa and produces 9 hours of local programming per business day. The network was launched on 2007-06-01.
The launch of the Korean language
Korean language
Korean is the official language of the country Korea, in both South and North. It is also one of the two official languages in the Yanbian Korean Autonomous Prefecture in People's Republic of China. There are about 78 million Korean speakers worldwide. In the 15th century, a national writing...
channel SBS-CNBC
SBS-CNBC
-History:On August 13, 2009, SBS took over all stocks of a sports TV channel Xports, which were shared by CJ Media and IB Sports . After a partnership agreement with CNBC which taken on October 22, 2009, Xports was shut down and replaced by SBS-CNBC on December 28, 2009...
in January 2010 will mark the fifteenth CNBC-branded channel worldwide.
CNBC.com
CNBC.com is the companion website to the financial network. It was launched in 1996 with minimal content, other than show program grids, host biographies and basic network images (on the internet, business news then was handled by the website of CNBC's sister channel, MSNBC). The site gradually progressed alongside internet technology, giving investors more useful information such as stock quotes, news bulletins, in-depth programming information and a whole host of other data.MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
's Moneycentral.com, creating "CNBC on MSN." This new partnership allowed the two parties to meet two objectives:
- provide richer content to visitors, with expanded news offerings, a wider array of stock tools (including interactive charting, free online portfolio managers) plus more in-depth market coverage and
- more effectively compete with other finance related websites, such as Marketwatch.comMarketWatchMarketWatch operates a financial information website that provides business news, analysis and stock market data to some 6 million people. MarketWatch offers personal finance news and advice, tools for investors and access to industry research. Along with its flagship website, the company operates...
and Yahoo! FinanceYahoo! FinanceYahoo! Finance is a service from Yahoo! that provides financial information. It is the top financial news and research website in the United States, with more than 23 million visitors in February 2010, according to comScore....
.
During this period the editorial content on the CNBC.com site was controlled by Microsoft Corporation.
CNBC.com officially ended its relationship with MSN
MSN
MSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
in mid-November 2006.
CNBC.com was relaunched on 4 December 2006. The website provides new online tools for investors and better integration of the website with daytime programming. Some of the new features include:
- exclusive online interviews (the first being with Chicago Fed President Michael Moskow)
- live market updates from CNBC personalities three times per day during the trading day (discontinuing the "Market in a Minute" updates in June 2007)
- a streaming desktop ticker, real-time data and the network's "tick-by-tick" charts (for major indices)
- themed blogs by various correspondents (i.e., "Tech Check" with tech reporter Jim Goldman)
- unedited, full-length interviews from CNBC specials or other on-air interviews
- free video of recent on-air segments, interviews, features etc.
- an exclusive "CNBC.com" set built at CNBC's U.S. headquarters where the market update segments (among other things) are taped from
- blogging from on-air personalities about the various "goings-on" within the network
- an original show to air exclusively online with Maria Bartiromo, Bill Griffeth and Joe Kernen (yet to debut)
- top-of-the-hour summary of business news entitled CNBC.com News Now which is also seen during the trading day on CNBC TV.
Content on the new website is edited 24 hours a day during the business week. CNBC U.S. updates the content from 6 am to 7 pm ET, CNBC Asia then takes over from 7 p.m to 2 am, and CNBC Europe handles the (North American) overnight hours from 2 am to 6 am.
In April 2007, the site was able to attract 662,000 unique visitors to the website, ranking it #22 amongst all financial news websites.
CNBCplus
CNN Pipeline
CNN Pipeline was an English language video news service providing both live and on-demand video to subscribers' computers via broadband Internet connections. It was part of the CNN group of news services. The service was subscription-based, and did not contain advertising like other CNN stations...
) which allowed users to have 24-hour, commercial-free access to three individual CNBC feeds—CNBC U.S., CNBC Europe and CNBC Asia—along with access to an archive of over 100,000 VOD clips, updated with up to 200 clips daily. It also offered a search feature allowing the user to find video clips using keywords. The service is available to PC Windows users running Internet Explorer 6.x or 7.x. The CNBC U.S. stream offered most television broadcast programming, including the popular shows, Mad Money
Mad Money
Mad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in publicly traded stocks...
and Fast Money
Fast Money (CNBC)
Fast Money is an American financial stock trading talk show that began airing on the CNBC cable/satellite TV channel on 2006-06-21. Since October 10, 2007, it has broadcast every weeknight at 5pm ET, one hour after the close of trading on the New York Stock Exchange, until mid-2011 when it was...
.
Since its inception, the service offered a free seven-day trial for people who register. After that, individuals who registered would be required to pay a monthly fee to continue their subscription. The 'introductory offer' was $9.95 per month, although the fee eventually went up to $14.95/month.
As of March 2008, CNBCplus had signed up 15,000 regular subscribers to its service.
In December 2010, CNBC migrated its 16,000 users of CNBCplus to CNBC PRO.
CNBC PRO
On December 14, 2010, CNBC and CarryQuoteCarryQuote
CarryQuote is a privately-held company that provides integrated mobile and web access to every major exchange in real-time via smartphone, pad, or computer...
announced a development and marketing collaboration that resulted in the release of CNBC PRO, a mobile and desktop financial application for individual investors.
CNBC PRO provides its subscribers with real-time financial data from more than 100 stock exchange
Stock exchange
A stock exchange is an entity that provides services for stock brokers and traders to trade stocks, bonds, and other securities. Stock exchanges also provide facilities for issue and redemption of securities and other financial instruments, and capital events including the payment of income and...
s worldwide, plus CNBC news and streaming video. For the introductory price of $24.99 per month, or $269 per year, a user can access this information from his or her computer or BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...
, with access from iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
, iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
, and Android to follow in 2011.
In December 2010, CNBC migrated its 16,000 users of CNBCplus to CNBC PRO.
High definition
CNBC HD+, a 1080i1080i
1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels...
high-definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
enhanced simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
of CNBC, was launched on October 10, 2007. The channel uses a modified screen format during trading day programming, which shifts the existing 4:3 feed to the left of the screen to add a sidebar on the right side of the screen (which contains additional market statistics and a window showing video content from CNBC.com, whose audio is carried on SAP
Second audio program
Second audio program , also known as secondary audio programming, is an auxiliary audio channel for analog television that can be broadcast or transmitted both over the air and by cable TV.-Usage:...
), and a wider version of the ticker. Primetime programming is showed in full-screen 16:9 and usually produced in HD.
DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...
was the first provider to add CNBC HD+, with other providers soon following.
Airport "stores" or "bureaus"
Locations include:
Criticism
- CNBC has been criticized for allegedly amplifying bull and bear markets, particularly in the run-up to the Dot-com bubbleDot-com bubbleThe dot-com bubble was a speculative bubble covering roughly 1995–2000 during which stock markets in industrialized nations saw their equity value rise rapidly from growth in the more...
and the subprime crisisSubprime mortgage crisisThe U.S. subprime mortgage crisis was one of the first indicators of the late-2000s financial crisis, characterized by a rise in subprime mortgage delinquencies and foreclosures, and the resulting decline of securities backed by said mortgages....
. In response to these criticisms, CNBC anchors have pointed to the size of the market and noted that influencing it is "a little out of our reach." - Jon StewartJon StewartJon Stewart is an American political satirist, writer, television host, actor, media critic and stand-up comedian...
on Comedy CentralComedy CentralComedy Central is an American cable television and satellite television channel that carries comedy programming, both original and syndicated....
's The Daily ShowThe Daily ShowThe Daily Show , is an American late night satirical television program airing each Monday through Thursday on Comedy Central. The half-hour long show premiered on July 21, 1996, and was hosted by Craig Kilborn until December 1998...
has been a vocal critic of CNBC and some of its personalities, beginning after comments were made by Rick SantelliRick SantelliRick Santelli is an American on-air editor for the CNBC Business News network. He joined CNBC as an on-air editor on June 14, 1999, reporting primarily from the floor of the Chicago Board of Trade. He was formerly the vice president for an institutional trading and hedge fund account for...
. Despite the lack of direct comments by the network, several personalities have defended their predictions and comments. - CNBC was accused by the Obama administration of "cable chatter" -- the excessant and sometimes brutal discussion on a particular topic, often one-sided.
- James CramerJames CramerJames "Jim" J. Cramer is an American television personality, a former hedge fund manager, and a best-selling author. Cramer is the host of CNBC's Mad Money and a co-founder and chairman of TheStreet.com, Inc.-Family:...
's stock picks on his CNBC show Mad MoneyMad MoneyMad Money is an American finance television program hosted by Jim Cramer that began airing on CNBC on March 14, 2005. Its main focus is investment and speculation, particularly in publicly traded stocks...
were found by Barron's magazine in 2007 to have underperformed the S&P 500S&P 500The S&P 500 is a free-float capitalization-weighted index published since 1957 of the prices of 500 large-cap common stocks actively traded in the United States. The stocks included in the S&P 500 are those of large publicly held companies that trade on either of the two largest American stock...
stock index over the previous two years. Barron's stated that "his picks haven't beaten the market. Over the past two years, viewers holding Cramer's stocks would be up 12% while the Dow rose 22% and the S&P 500 16%." CNBC disputed the magazine's findings.
Tea Party movement (2009)
In what was described by CNBC as a "rant" delivered from the floor of the Chicago Mercantile ExchangeChicago Mercantile Exchange
The Chicago Mercantile Exchange is an American financial and commodity derivative exchange based in Chicago. The CME was founded in 1898 as the Chicago Butter and Egg Board. Originally, the exchange was a non-profit organization...
, CNBC correspondent Rick Santelli
Rick Santelli
Rick Santelli is an American on-air editor for the CNBC Business News network. He joined CNBC as an on-air editor on June 14, 1999, reporting primarily from the floor of the Chicago Board of Trade. He was formerly the vice president for an institutional trading and hedge fund account for...
reinvented the term "tea party", and a national protest movement, known as the Tea Party movement
Tea Party movement
The Tea Party movement is an American populist political movement that is generally recognized as conservative and libertarian, and has sponsored protests and supported political candidates since 2009...
, followed amid much media attention."
See also
- Bloomberg TelevisionBloomberg TelevisionBloomberg Television is a 24-hour global network broadcasting business and financial news. It is distributed globally, reaching over 200 million homes worldwide. It is owned and operated by Bloomberg L.P...
- Fox Business NetworkFox Business NetworkFox Business Network is an American cable news and satellite news television channel that began broadcasting on October 15, 2007. It is owned by the Fox Entertainment Group, part of Rupert Murdoch's News Corporation...
- List of DirecTV channels
- List of Dish Network channels in the United States
External links
- cnbc.com, CNBC's official website (United States)
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- CNBC weekly U.S. TV Schedule
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- DeBartolo, Anthony HydeparkMedia.com "CNBC: Viewer Discretion Advised" Chicago Reader article
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