Prime time
Overview
Prime time or primetime is the block of broadcast programming during the middle of the evening for television program
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

ing.

The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Pacific Time) or 20:00 to 23:00 (Eastern and Mountain Time) (7 P.M. to 10 P.M. or 8 P.M. to 11 P.M.).

As a joking reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.
Prime time is the daypart (block of a day's programming schedule) with the most viewers and is generally where television networks and local stations reap much of their advertising revenues.
Encyclopedia
Prime time or primetime is the block of broadcast programming during the middle of the evening for television program
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

ing.

The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 (Central and Pacific Time) or 20:00 to 23:00 (Eastern and Mountain Time) (7 P.M. to 10 P.M. or 8 P.M. to 11 P.M.).

As a joking reference, the phrase “not ready for prime time” has come to mean “not quite perfected”.

Timeslot's relationship to radio and TV revenue

Prime time is the daypart (block of a day's programming schedule) with the most viewers and is generally where television networks and local stations reap much of their advertising revenues.  The Nielsen ratings
Nielsen Ratings
Nielsen ratings are the audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States...

 system is explicitly designed for the optimum measurement of audience viewership by dayparts with prime time being of most interest.  Most people tend to watch television at prime time because most people who are usually tired coming home from work or school tend to watch TV, usually right after dinner.  This is usually the main reason for the high ratings for TV programming at this time, as well as the attractiveness of the timeslot for advertisers.

The existence of prime time in the United States is largely an artifact of now repealed regulations of the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

, which limited the number of hours that a network can require its affiliates to broadcast.

Additionally, networks may also choose to provide local affiliates the opportunity to air sport
Sport
A Sport is all forms of physical activity which, through casual or organised participation, aim to use, maintain or improve physical fitness and provide entertainment to participants. Sport may be competitive, where a winner or winners can be identified by objective means, and may require a degree...

ing events or other special events which may fall outside of standard designated network broadcast times.  Prime time for radio is called “Drive time” and, in Eastern and Pacific Time, is 6–10 A.M. and 3–7 P.M. and, for Mountain and Central Time, is 5–9 A.M. and 2–6 P.M..

Israel

In Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

, prime time is from 20:00 to 23:00.  The main news programs are broadcast at 20:00 and the highest-rated television program at 21:00.

Mainland China

In Chinese television, the 19:00-to-22:00 time slot is known as Golden Time (Simplified Chinese: 黄金时间; Pinyin
Pinyin
Pinyin is the official system to transcribe Chinese characters into the Roman alphabet in China, Malaysia, Singapore and Taiwan. It is also often used to teach Mandarin Chinese and spell Chinese names in foreign publications and used as an input method to enter Chinese characters into...

: Huángjīn shíjiān).  The term also influenced a nickname of a strip of holidays in known as Golden Week
Golden Week (China)
Golden Week in the mainland of the People's Republic of China is the name given to two annual 7-day national holidays, implemented in 2000:* The "Spring Festival Golden Week" begins in January or February....

.

Hong Kong and Macau

Prime time usually takes place from 20:00 until 22:00.  After prime time, programs classified as “M” (Mature) are allowed to be broadcast.

Taiwan

In Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

, prime time (called bādiǎn dàng [八點檔] in Mandarin Chinese) starts at 20:00 in the evening.  Taiwanese drama
Taiwanese drama
Taiwanese Drama refers to dramatic programming of television programming extended stories usually dramatizing relationships through the general range of ten to forty one-hour episodes. They are produced in Taiwan and have gained increasing popularity in the Mandarin-speaking community...

 series played at that time are called 8 o'clock series and are expected to have high viewer ratings.

Indonesia

Prime time usually takes place from 19:00 until 22:00.  After prime time, programs classified as Nightlife are allowed to be broadcast.

Japan

In Japanese television, the 19:00-to-22:00 time slot is also known as .  The term also influenced a nickname of a strip of holidays in known as Golden Week.

Malaysia

Malaysian prime time starts with the main news from 20:00 to 20:30 (now 20:00 to 21:00) and ends at 23:00.  Usually, programmes during the prime time are domestic dramas, foreign drama series (mostly American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

), movies and entertainment programmes.  Programmes that classify as 18 are not allowed to be broadcast before 10:00 P.M. and on RTM
Radio Televisyen Malaysia
The Department of Broadcasting, Malaysia, DBA Radio Televisyen Malaysia , is a Malaysian state-owned public broadcaster. It owns and operates a number of radio and television stations in Malaysia, based in Kuala Lumpur...

.  However, programmes broadcast after 23:00 are still considered prime time.  As of December 2010, NTV7
Ntv7
Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after TV3 and Astro. Its mission is to promote a happier and more enlightened Malaysia...

's prime time continues until 12:00 A.M..  Programmes during prime time may have longer commercial breaks due to number of viewers.

Some domestic prime time productions may be affected because of certain major sporting events such as FIFA World Cup
FIFA World Cup
The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body...

.  However, only FIFA World Cup in the Americas
Americas
The Americas, or America , are lands in the Western hemisphere, also known as the New World. In English, the plural form the Americas is often used to refer to the landmasses of North America and South America with their associated islands and regions, while the singular form America is primarily...

 did not affect the domestic prime time programmes.

Philippines

In the Philippines, much like in North America, most prime time blocks begin at 20:00 and run until about 23:00 on weekdays, and 18:00 to 23:00 on weekends.  The weekday prime time blocks usually consists of local teleseryes (soap operas) and imported TV series from South Korea.  The network's highest-rating TV series is usually aired right after the evening newscast at 20:00, while a South Korean drama usually precedes the late night newscast.

On weekends, non-scripted programming such as talent shows, reality shows and current affairs shows air on prime time.  For the minor networks, prime time consists of American TV series on weekdays, with encores of those shows on weekends.  Prime time originally started earlier at around 19:00, but the evening newscasts were lengthened to 90 minutes and now start at 18:30, instead of the original one-hour newscast that starts at 18:00.

South Korea

In South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

, traditionally, prime time usually lasts from about 19:00 to 23:00 (for evening programming that are targeted family audiences and usually 19:00 to 23:00 programs are variety programs and 19:00 to 23:00 is news or drama) and 9 P.M. to 12 midnight (for night time programming that are targeted older age groups).

Germany & Austria

The oldest public national broadcasting network of Germany, Das Erste
Das Erste
Erstes Deutsches Fernsehen , marketed as Das Erste , is the principal publicly owned television channel in Germany...

 (The First) airs the Tagesschau, Germany's most watched news broadcast, at 8:00 P.M..  The Tagesschau is scheduled for 15 minutes; its end marks the beginning of the prime time and has since the 1950s.  Most channels therefore chose to start their prime time at 8:15 P.M..  

France

In France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 prime time is from 9:00 P.M. to 11:30 P.M. which usually follows the news.

Ireland

RTE
RTE
RTÉ is the abbreviation for Raidió Teilifís Éireann, the public broadcasting service of the Republic of Ireland.RTE may also refer to:* Recep Tayyip Erdoğan, 25th Prime Minister of Turkey...

 runs a current affairs programme called “Prime Time” after the 9:00 P.M. news.  It is currently (2011) hosted by Miriam O'Callaghan
Miriam O'Callaghan
Miriam O'Callaghan is an Irish television current affairs broadcaster, chat show host and radio presenter with Raidió Teilifís Éireann . She has presented the leading current affairs show, Prime Time, since 1996, and her own chat show, Saturday Night with Miriam, since 2005...

.

Italy

In Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

, prime time is from 9:00 P.M. to 11:30 P.M..  It usually follows news and, on some networks (like Rai Uno
Rai Uno
Rai 1 is the primary television station of RAI, the national public service broadcaster, and the most watched television channel in Italy. It was born as Rai Tv from 1954 to 1961, called Programma Nazionale from 1961 to 1979, after called Rete 1 from 1979 to 1982, then called Rai Uno from 1982 to...

 and Canale 5
Canale 5
Canale 5 is an Italian private television network of Mediaset, the media branch of Fininvest. Canale 5 was the first private television network to have a national coverage in Italy in 1980, based on a local channel, TeleMilano 58, founded in 1978....

), a slot called “access prime time”.  Shows, movies, and sport events are usually shown during prime time.  The average rating a prime time show can reach is about 15,000,000–20,000,000 viewers.

Netherlands

Much like in Germany, prime time in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 usually begins at 8:30 P.M. in order to not compete with NOS Journaal's flagship 8:00 P.M. newscast.

Spain

In Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

, prime time refers to the time period in which the most watched shows are screened.  Prime time in Spain starts quite late when compared to most nations as it runs from 10 P.M. till 1 A.M..  Most news programmes in Spain air at 9 P.M. for an hour, and prime time follows.  However, due to fierce competition, especially amongst the private stations, prime time has in the last few months (2007) even been delayed until 11 P.M..  Most channels are delaying prime time in order to protect their top shows from sporting events.

As of April 2008, prime time in Spain has officially been delayed to 10:15 P.M..  Despite channels publishing and advertising programmes as starting at 10:15 P.M., none keep to the announced, and the reality is that prime time programmes start at any time between 10:15 and 11 P.M..  The change has come about as a result of channels now inserting what they have deemed “access prime-time” shows at 9:40 P.M. or 9:45 P.M.. These shows should run for 30 minutes, but, with most being compilation sketch shows, their durations are normally extended to over an hour on selected days in order to delay prime time and avoid direct confrontation with sporting events etc.  TVE1, TVE2, and LaSexta
La Sexta
laSexta is the sixth nationwide broadcast television station in Spain. It is privately owned and began broadcasting in 2006.-Programming:....

 are the only two channels in Spain that have adhered to starting prime time shows at 10 P.M..

In the 1990s, prime time in Spain began at 9 P.M., moving to 9:30 P.M. in the latter half of the 1990s.  Prior to the arrival of the commercial broadcasters in 1991, Spanish prime time began at 9 P.M..

New commercial broadcaster La Sexta and the second channel from State Broadcaster TVE2 (Or La2) have attempted to shift prime time back to 9:30 P.M. in 2006 and Spring 2007, but these attempts have been unsuccessful.

The lateness in the start of prime time in Spain is also due to Spanish culture.  Spanish people generally work 10 A.M.–2 P.M. and then 5 P.M.–8 P.M. as opposed to the standard 9 A.M.–5 P.M..  Popular late night show Crónicas Marcianas in the late 1990s–2000 also helped to extend prime time well into the early hours with the show being watched by a share of 40%, despite finishing at 2 A.M..

Spain might also be unique in that it has a second prime time, this being 2:30–5 P.M., which coincides with the extended Spanish lunch break.  Shows airing in second prime time on many occasions beat those in night prime time on a daily basis.  Second prime time only occurs on weekdays, though, and the slot is usually filled with news, soap operas, tabloid shows, and magazine/talk shows.

United Kingdom

In the U.K., prime time (usually referred to as “peak time”) refers to the hours between 6 P.M. and 10:30 P.M.—which is the period in which the most popular shows are screened and the highest ratings are achieved.  The hours between 6 P.M. and 8 P.M. are more popular with families, and, after that time, prime time television is mostly watched by an older demographic.

North America

In North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

, television network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...

s feed their prime time programming in two blocks: one for the Eastern, Central, and Mountain time zone
Time zone
A time zone is a region on Earth that has a uniform standard time for legal, commercial, and social purposes. In order for the same clock time to always correspond to the same portion of the day as the Earth rotates , different places on the Earth need to have different clock times...

s, and one for the Pacific
Pacific Time Zone
The Pacific Time Zone observes standard time by subtracting eight hours from Coordinated Universal Time . The clock time in this zone is based on the mean solar time of the 120th meridian west of the Greenwich Observatory. During daylight saving time, its time offset is UTC-7.In the United States...

, Alaskan, and Hawaiian
Hawaii-Aleutian time zone
The Hawaii-Aleutian Time Zone observes Hawaii-Aleutian Standard Time , by subtracting ten hours from Coordinated Universal Time . The clock time in this zone is based on the mean solar time of the 150th meridian west of the Greenwich Observatory....

 time zones, to their local network affiliate
Network affiliate
In the broadcasting industry , a network affiliate is a local broadcaster which carries some or all of the television program or radio program line-up of a television or radio network, but is owned by a company other than the owner of the network...

s.  In Atlantic Canada (including Newfoundland
Newfoundland and Labrador
Newfoundland and Labrador is the easternmost province of Canada. Situated in the country's Atlantic region, it incorporates the island of Newfoundland and mainland Labrador with a combined area of . As of April 2011, the province's estimated population is 508,400...

) as well as Alaska and Hawaii, there is no change in the interpretation or usage of “prime time” as the concept is not attached to time zones in any way.  Affiliates in the Mountain, Alaskan, and Hawaii-Aleutian zones are either on their own to broadcast delay
Broadcast delay
In radio and television, broadcast delay refers to the practice of intentionally delaying broadcast of live material. A short delay is often used to prevent profanity, bloopers, violence, or other undesirable material from making it to air, including more mundane problems such as technical...

 by an hour or two, or collectively form a small, regional network feed with others in the same time zone.

In North America, the hours traditionally taken as constituting prime time are 8:00 P.M. to 11:00 P.M. Eastern and Pacific and 7:00 P.M. to 10:00 P.M. Central and Mountain Time Monday–Saturday.  On Sundays, prime time begins an hour earlier, at 7:00 P.M. Eastern and Pacific and 6:00 P.M. Central and Mountain, ending at the same time as on the other six days of the week.  For cable networks, such as USA
USA Network
USA Network is an American cable television channel launched in 1971. Once a minor player in basic cable, the network has steadily gained popularity because of breakout hits like Monk, Psych, Burn Notice, Royal Pains, Covert Affairs, White Collar, Monday Night RAW, Suits, and reruns of the various...

, TBS, and ABC Family
ABC Family
ABC Family, stylized as abc family, is an American television network, owned by ABC Family Worldwide Inc., a subsidiary of the Disney-ABC Television Group division of The Walt Disney Company...

, prime time is 8:00 P.M. to 11:00 P.M. all seven days of the week.  Some networks such as Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...

, The CW
The CW Television Network
The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...

, and MyNetworkTV
MyNetworkTV
MyNetworkTV is a television broadcast syndication service in the United States, owned by the Fox Entertainment Group, a division of News Corporation...

 only broadcast from 8:00 P.M. to 10:00 P.M., a time period known as “common prime”.  Since September 2009, The CW and MyNetworkTV do not program Saturday or Sunday prime time at all, as The CW turned over its Sunday night schedule and MyNetworkTV its Saturday night schedule over to their affiliates.  Also, over the past decade, the major American networks have come to consider Saturday prime time as a graveyard slot
Graveyard slot
A graveyard slot is a time period in which a television audience is very small compared to other times of the day, and therefore broadcast programming is considered far less important. Graveyard slots are usually in the early morning hours of each day, when most people are asleep...

 and as such have largely abandoned scheduling of new scripted programming on that night, although the networks still maintain a prime time programming schedule on that night, generally featuring rebroadcasts of programmes aired earlier in the week, movies, non-scripted reality programs and, occasionally, remnant episodes of cancelled series.

Prime time can be extended or truncated if coverage of sporting events run past its allotted end time.  Since the “Heidi Game
Heidi Game
The Heidi Game or Heidi Bowl was an American football game played on November 17, 1968. The home team, the Oakland Raiders, defeated the New York Jets, 43–32. The game is remembered for its exciting finish, as Oakland scored two touchdowns in the final minute to overcome a 32–29 New York lead...

” incident, where NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 cut away on the east coast from a New York Jets
New York Jets
The New York Jets are a professional football team headquartered in Florham Park, New Jersey, representing the New York metropolitan area. The team is a member of the Eastern Division of the American Football Conference in the National Football League...

/Oakland Raiders
Oakland Raiders
The Oakland Raiders are a professional American football team based in Oakland, California. They currently play in the Western Division of the American Football Conference in the National Football League...

 football game in its final minute of play in order to show a movie (and, in the process, missing an unexpected comeback by the Raiders to win the game), the National Football League
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...

 began to mandate that all games be broadcast in their entirety.  Due to this rule, game telecasts may sometimes overrun into the 7:00 P.M. E.T. hour.  Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...

 previously scheduled repeats of its animated series in the 7:00 hour, allowing themselves to simply pre-empt the reruns if a game ran long.  This was later replaced by an hour-long wrap-up show, The OT.  In contrast, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 does not, as its weekly news magazine 60 Minutes
60 Minutes
60 Minutes is an American television news magazine, which has run on CBS since 1968. The program was created by producer Don Hewitt who set it apart by using a unique style of reporter-centered investigation....

has traditionally aired as close to 7:00 P.M. E.T. as possible.  If a game runs long, 60 Minutes is shown in its entirety at the conclusion of coverage, and the rest of the prime time schedule on the east coast is shifted to compensate.  For example, if game coverage were to end at 7:30 P.M., prime time would end at 11:30 P.M..

However, in the rare case where the NFL game runs excessively late (8 P.M. or later), an episode of a series scheduled for later in the evening may be pre-empted (for example, Cold Case in October 2009 after the Bills-Jets game ran excessively late).  In an extreme case, CBS's prime time can be extended past midnight during broadcasts of the NCAA Division I Men's Basketball Tournament.  This does not necessarily apply universally; in 2001, after an XFL
XFL
The XFL was a professional American football league that played for one season in 2001. The league was founded by Vince McMahon, the Chairman of the Board of Directors of WWE...

 game went into overtime, forcing the delay of a highly promoted episode of Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 made a decision to cut off all future XFL broadcasts at 11:00 P.M..  NBC backed out of the XFL after the end of that season, leading to its failure.

Until the U.S. Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) regulated time slots prior to prime time with the now-defunct Prime Time Access Rule
Prime Time Access Rule
The Prime Time Access Rule was instituted by the Federal Communications Commission in 1970 to restrict the amount of network broadcast programming that a local television station, Owned-and-operated station by or affiliated with a television network may air during "prime time"...

 in 1971–1972, networks began programming at 7:30 P.M. Eastern and Pacific / 6:30 P.M. Central and Mountain on weeknights.  (That is, the 1970–1971 season was the last season in which the networks began prime time at 7:30.)  The change helped instigate what is colloquially known as the ”rural purge
Rural purge
The "rural purge" of American television networks was a series of cancellations between 1969 and 1972, the majority of which occurred at the end of the 1970-71 television season, of still popular rural-themed shows and shows with demographically-skewed audiences...

”, in which rural-themed and older-skewing programs were disproportionately canceled.  In the 1987ª1988 season, NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

-owned stations in several cities experimented with airing a schedule of syndicated first-run sitcoms at 7:30 / 6:30 P.M. to compete against syndicated reruns or game shows such as Wheel of Fortune
Wheel of Fortune (U.S. game show)
Wheel of Fortune is an American television game show created by Merv Griffin, which premiered in 1975. Contestants compete to solve word puzzles, similar to those used in Hangman, to win cash and prizes determined by spinning a large wheel. The title refers to the show's giant carnival wheel that...

on rival stations.

The vast majority of prime time programming in English-speaking North America comes from the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, with only a limited amount produced in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 (most of which consists of local adaptations of worldwide reality television
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 franchises, e.g., Canadian Idol
Canadian Idol
Canadian Idol is a Canadian reality television competition show which aired on CTV, based on the British show Pop Idol. The show was a competition to find the most talented young singer in Canada, and was hosted by Ben Mulroney. Jon Dore was the "roving reporter" for the first three seasons...

and So You Think You Can Dance Canada
So You Think You Can Dance Canada
So You Think You Can Dance Canada was a dance competition and reality show that aired on CTV.Based on the original American TV show So You Think You Can Dance, the Canadian series showcased the best in Canadian dancing talent. Each season, the show held auditions in major cities across the...

).  The Canadian Radio-television and Telecommunications Commission mandates quotas for Canadian content
Canadian content
Canadian content refers to the Canadian Radio-television and Telecommunications Commission requirements that radio and television broadcasters must air a certain percentage of content that was at least partly written, produced, presented, or otherwise contributed to by persons from...

 in prime time; these quotas indicate at least half of Canadian prime time programs must be Canadian in origin, but the majority of this is served by national and local news
Local news
In journalism, local news refers to news coverage of events in a local context which would not normally be of interest to those of other localities, or otherwise be of national or international scope.-Television:...

.

Likewise, the vast majority of Spanish-language programming in North America comes from Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

.  Televisa
Televisa
Televisa is a Mexican multimedia conglomerate, the largest mass media company in Latin America and in the Spanish-speaking world. It is a major international entertainment business, with much of its programming airing in the United States on Univision, with which it has an exclusive contract...

, a Mexican network, provides the majority of programming to the dominant U.S.-based Spanish broadcaster, Univision
Univision
Univision is a Spanish-language television network in the United States. It has the largest audience of Spanish language television viewers according to Nielsen ratings. Randy Falco, COO, has been in charge of the company since the departure of Univision Communications president and CEO Joe Uva...

.  Univision does produce a fairly large amount of unscripted Spanish-language programming, the best known being the long-running variety show Sábado Gigante
Sábado Gigante
Sábado Gigante is a Spanish-language television show that is Univision's longest-running program and the longest-running variety TV show in the world. Sábado Gigante is an eclectic and frenetic mix of various contests, human-interest stories, and live entertainment...

, hosted by Chilean national Don Francisco
Don Francisco (television host)
Mario Luis Kreutzberger Blumenfeld , better known by his stage name, Don Francisco, is a Chilean television personality, and a popular television personality on the Univision network reaching Spanish-speaking viewers in the United States...

.  Univision's distant second-place competitor, Telemundo
Telemundo
Telemundo is an American television network that broadcasts in Spanish. The network is the second-largest Spanish-language content producer in the world, and the second-largest Spanish-language network in the United States, behind Univision....

, produces a much greater share of in-house content, including a long line of telenovela
Telenovela
A telenovela is a limited-run serial dramatic programming popular in Latin American, Portuguese, and Spanish television programming. The word combines tele, short for televisión or televisão , and novela, a Spanish or Portuguese word for "novel"...

s.

In Quebec, the largest Francophone area of North America, French language programming consists of originally produced programs (most of which are produced in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, with a few produced in Quebec City) and French-language dubs of English language programs.

Oceania

Prime time in Australia is officially from 6:00 P.M. to Midnight, following Australian Eastern Standard Time, with the highest ratings normally achieved between 6:00 P.M. to 10:30 P.M..  Prime time in New Zealand is considered to be 7:30 to 10:30 P.M. (C4's Prime time ends at 11 pm on Tuesdays to Fridays), but can be extended to cover the entire evening of television (6 P.M.–11 P.M.).

Latin America

In a great part of Latin America
Television in Latin America
Television in Latin America currently includes more than 1,500 television stations and more than 60 million tv sets throughout the 20 countries that constitute latin America. Due to economic and political problems television networks in some countries of this region have developed less than the...

n countries, prime time is considered to be from 6:00 or 7:00 P.M. to 10:00 or 11:00 P.M..  The time slot is usually used for news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

, telenovelas and TV series, and special time slots are used for reality shows, with great popularity, especially in Mexico and Brazil
Television in Brazil
Television in Brazil was introduced on September 18, 1950, with the launch of the now-defunct TV Tupi by media mogul Assis Chateaubriand. Since then, it has grown significantly, becoming one of largest and most productive commercial television systems in the world...

.  In Brazil, it's called horário nobre (“noble time”), which is the time the 3 most famous telenovelas in the country are shown each weekday and on Saturdays. Also, there are news, reality shows, and two sitcoms.

See also

  • Drive time
    Drive time
    Drive time is the daypart analog to prime time for radio broadcasting. It consists of the morning hours when listeners wake up, get ready, and/or head to work or school, and the afternoon hours when they are heading home and before their evening meal. These are the periods where the number of...

     (similar concept in radio
    Radio
    Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

    )
  • International broadcasting
    International broadcasting
    International broadcasting is broadcasting that is deliberately aimed at a foreign, rather than a domestic, audience. It usually is broadcast by means of longwave, mediumwave, or shortwave radio, but in recent years has also used direct satellite broadcasting and the Internet as means of reaching...

  • Late night
    Late night television
    Late night television in the United States is the block of television programming airing after 11:00 pm and usually through 2:00 am. Traditionally, this type of programming airs after the late local news and is most notable for being the daypart used for a particular genre of programming that falls...

  • Market share
    Market share
    Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

  • Deion Sanders
    Deion Sanders
    Deion Luwynn Sanders , nicknamed "Prime Time" and "Neon Deion", is a former National Football League cornerback and Major League Baseball outfielder who currently works as an NFL Network analyst...

  • Bob Ranft
  • Saturday Night Live cast members/"Not Ready For Prime Time Players"
  • History of Saturday Night Live (1975–1980)#Season 1 (1975–1976)

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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