The Apprentice: Martha Stewart is a spin-off

Spin-off (media)

In media, a spin-off is a radio program, television program, video game, or any narrative work, derived from one or more already existing works, that focuses, in particular, in more detail on one aspect of that original work...

 from the American reality television

Reality television

Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 series The Apprentice

The Apprentice (U.S. TV series)

The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...

that ran in the fall of 2005. Broadcast on NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, the show featured business tycoon Martha Stewart

Martha Stewart

Martha Stewart is an American business magnate, author, magazine publisher, and television personality. As founder of Martha Stewart Living Omnimedia, she has gained success through a variety of business ventures, encompassing publishing, broadcasting, and merchandising...

. Tasks were centered around Stewart's areas of expertise: media, culinary arts, entertaining, decorating, crafts, design, merchandising, and style. The tone of the show was somewhat muted compared to the original, as Stewart brought her own sensibilities to the elimination process, often using her catchphrase: "You just don't fit in" in contrast to original series host Donald Trump

Donald Trump

Donald John Trump, Sr. is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have...

's catchphrase: "You're fired." She also wrote a cordial letter to the candidate who was fired; many times she took subtle jabs at the fired candidate and gave frank reasons for why the candidate did not succeed on the show. Several segments featuring Stewart were filmed at her home in Bedford, New York

Bedford (town), New York

Bedford is a town in Westchester County, New York, USA. The population was 17,335 at the 2010 census.The Town of Bedford is located in the northeastern part of Westchester County, and contains the three hamlets of Bedford Hills, Bedford Village, and Katonah...

 because at the time, she was serving the five-month house arrest

House arrest

In justice and law, house arrest is a measure by which a person is confined by the authorities to his or her residence. Travel is usually restricted, if allowed at all...

 portion of her ImClone scandal

ImClone stock trading case

A U.S. Securities and Exchange Commission and U.S. Attorney probe of trading in the shares of ImClone Systems resulted in a widely publicized criminal case, which resulted in prison terms for media celebrity Martha Stewart, ImClone chief executive officer Samuel D...

 conviction.

Donald Trump

Donald Trump

Donald John Trump, Sr. is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have...

, Mark Burnett

Mark Burnett

Mark Burnett is a British television producer and executive producer, based in the United States. He currently is the executive producer of five network television series with seven hours of network programming. Works with which Burnett is associated have won multiple awards and recognition...

 and Jay Bienstock

Jay Bienstock

Jay Bienstock is an American television producer. His credits include Behind the Music, Survivor, The Apprentice, The Apprentice: Martha Stewart, 13: Fear is Real, and There Goes the Neighborhood....

 executive produced the show. Businessman Charles Koppelman

Charles Koppelman

Charles Koppelman is the chairman of Martha Stewart Living Omnimedia, and was Martha Stewart's right-hand man on NBC's The Apprentice: Martha Stewart in 2005.-Career:...

 and Stewart's daughter, Alexis Stewart

Alexis Stewart

Alexis Gilbert "Lexie" Stewart is the only child of Martha Stewart and her husband Andrew. She was the co-host of Whatever with Alexis and Jennifer on Sirius Satellite Radio, and Whatever with Alexis and Jennifer on the Hallmark Channel, with co-host Jennifer Hutt.-Career:Stewart previously...

 accompanied the two teams during tasks and reported their observations to Stewart in the boardroom.

The two teams, Matchstick and Primarius, competed in 11 challenges. Overall, Primarius won eight, while Matchstick (completely jettisoned by Martha in week 11) won only three.

The show's theme song is "Sweet Dreams (Are Made of This)

Sweet Dreams (Are Made of This) (song)

Marilyn Manson released a cover version of "Sweet Dreams " as the first single from the EP, Smells Like Children. This version became an MTV staple and helped to establish the band in the mainstream. It also appears on the band's greatest hits album, Lest We Forget: The Best Of...

" by Eurythmics

Eurythmics

Eurythmics were a British pop rock duo, formed in 1980, currently disbanded, but known to reunite from time to time. Consisting of members Annie Lennox and David A...

. The logo is a businesswoman in a dress running with a bag instead of a businessman running with a briefcase.
The background music is written by David Vanacore

David Vanacore

David Vanacore is an award winningAmerican television music composer. He has composed music, often theme songs, for over 35 productions, including Survivor, Big Brother, The Apprentice, Pros vs Joes, Are You Smarter Than a 5th Grader?, American Chopper and Last Comic Standing. He also worked with...

, Mark T, Williams, and Jeff Lippencott.

Despite the fairly big initial hype, ratings for this spin-off were relatively weak. This show averaged only 7 million viewers, and garnered a mediocre 2.5 average in the very important demographic of 18-49 year old viewers. However, this program aired against very tough competition, including ABC's massive hit Lost

Lost (TV series)

Lost is an American television series that originally aired on ABC from September 22, 2004 to May 23, 2010, consisting of six seasons. Lost is a drama series that follows the survivors of the crash of a commercial passenger jet flying between Sydney and Los Angeles, on a mysterious tropical island...

. After the second episode, the show was moved from the 8 p.m. time slot to the 9 p.m. slot, and in spite of facing Lost, saw a slight increase in ratings.

There have been numerous rumors thrown out as to why the show failed, including: "too much" Martha Stewart (her Martha daytime program and this prime time

Prime time

Prime time or primetime is the block of broadcast programming during the middle of the evening for television programing.The term prime time is often defined in terms of a fixed time period—for example, from 19:00 to 22:00 or 20:00 to 23:00 Prime time or primetime is the block of broadcast...

 program), confusion between this version and Trump's version which airs the day after (on Thursday nights), apathy over reality shows in general, NBC's declining fortunes, fatigue with the Apprentice franchise itself, and weak casting, although some felt the cast was superior to Apprentice 4, which ran concurrently. Trump blamed the Martha series for the declining ratings of his own version, even though the ratings for his show began to fall over a year before Martha's version premiered. Stewart responded in turn that she was supposed to have "fired" Trump in the premiere episode, making her a successor to Trump rather than the host of a spinoff. In mid-November 2005, NBC announced that it would not bring back the show for a second season, although the network and Stewart claimed that the show was initially planned as a one-season endeavor.

Candidates

Team 1	Team 2
Primarius	Matchstick

Candidate	Age	Hometown	Application Result
Dawna Stone Dawna Stone Dawna Stone is the founder and publisher of Her Sports magazine, aimed towards real women athletes. She was hired by Martha Stewart on The Apprentice: Martha Stewart, which ran during the fall of 2005. Stone accepted Martha's job offer within Martha Stewart Living Omnimedia during the live series...  - Magazine Publisher	37	St. Petersburg, Florida St. Petersburg, Florida St. Petersburg is a city in Pinellas County, Florida, United States. It is known as a vacation destination for both American and foreign tourists. As of 2008, the population estimate by the U.S. Census Bureau is 245,314, making St...	Hired by Martha Stewart
Bethenny Frankel Bethenny Frankel Bethenny Frankel is an American reality show personality, author, entrepreneur and natural foods chef. She was a contestant in the 2005 series The Apprentice: Martha Stewart and one of the original five housewives featured on the Bravo reality series The Real Housewives of New York City...  - Natural Foods Chef	34	New York City, New York	Sent home in the Series Finale
Jim Bozzini - Ad Executive	36	Gilbertsville, Pennsylvania Gilbertsville, Pennsylvania Gilbertsville is a census-designated place in northwest Montgomery County, Pennsylvania, United States. It is located in Douglass Township at the junction of Routes 73 and 100...	Sent home in week 12
Ryan Danz - Recent Law Graduate	28	Cardiff, California	Sent home in week 11
Marcela Valladolid Marcela Valladolid Marcela Valladolid is a celebrity chef, author and the host of the Food Network show "Mexican Made Easy," which is currently in its second season as of June 5, 2010.-Early career:...  - Cooking Instructor	27	Tijuana, Mexico
Leslie Sanchez Leslie Sanchez Leslie Sanchez is a prominent American author, political pundit affiliated with the Republican Party, and founder/CEO of Impacto Group LLC, a Washington, D.C.-based market research and consulting firm.-Early life:...  - Marketing Company Owner	36	Alexandria, Virginia Alexandria, Virginia Alexandria is an independent city in the Commonwealth of Virginia. As of 2009, the city had a total population of 139,966. Located along the Western bank of the Potomac River, Alexandria is approximately six miles south of downtown Washington, D.C.Like the rest of northern Virginia, as well as...	Sent home in week 10
Amanda Hill - Attorney	30	Austin, Texas Austin, Texas Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...	Sent home in week 9
Howie Greenspan - Fashion Company Owner	33	Closter, New Jersey Closter, New Jersey Closter is a Borough in Bergen County, New Jersey, United States. As of the 2010 United States Census, the borough population was 8,373. After the turn of the century, Closter changed from being sprawling estates and farms into a middle and upper middle class suburban town...	Sent home in week 8
Carrie Gugger - Creative Director	31	San Diego, California San Diego, California San Diego is the eighth-largest city in the United States and second-largest city in California. The city is located on the coast of the Pacific Ocean in Southern California, immediately adjacent to the Mexican border. The birthplace of California, San Diego is known for its mild year-round...	Sent home in week 7
Sarah Brennan - Event Planner	25	Washington, D.C. Washington, D.C. Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
David Karandish - Internet Company Owner	22	Maplewood, Missouri Maplewood, Missouri Maplewood is an inner-ring suburb of St. Louis, located in St. Louis County. The population was 8,046 at the 2010 census.-Geography:Maplewood is located at ....	Sent home in week 6
Jennifer Le - Prosecutor	32	Los Angeles, California Los Angeles, California Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...	Sent home in week 5
Dawn Silvia - PR Consultant	33	Boston, Massachusetts	Sent home in week 4
Shawn Killinger - TV Newscaster	32	Grosse Pointe, Michigan Grosse Pointe, Michigan Grosse Pointe is a suburban city bordering Detroit in Wayne County in the U.S. state of Michigan. The city covers just over one square mile, and had a population of 5,421 at the 2010 census. It is bordered on the west by Grosse Pointe Park, on the north by Detroit, on the east by Grosse Pointe...	Sent home in week 3
Chuck Soldano - Interior Designer	38	Philadelphia, Pennsylvania Philadelphia, Pennsylvania Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...	Sent home in week 2
Jeff Rudell - Creative Director	42	New York City, New York	Sent home in week 1

Weekly results

Candidate	Original team	Week 4 team	Week 5 team	Week 8 team	Application Result	Record as Project Manager
Dawna Stone	Primarius	Primarius	Matchstick	Primarius	Hired by Martha Stewart	3-0 (win in weeks 1, 7 & 10)
Bethenny Frankel	Matchstick	Matchstick	Primarius	Primarius	Sent home in the Series Finale	1-1 (win in week 11, loss in week 8)
Jim Bozzini	Matchstick	Matchstick	Primarius	Primarius	Sent home in week 12	2-0 (win in weeks 6 & 9)
Ryan Danz	Primarius	Primarius	Matchstick	Matchstick	Sent home in week 11	2-1 (win in weeks 5 & 8, loss in week 11)
Marcela Valladolid	Matchstick	Matchstick	Matchstick	Matchstick	Sent home in week 11	0-2 (loss in week 6 & 9)
Leslie Sanchez	Primarius	Matchstick	Matchstick	Matchstick	Sent home in week 10	0-2 (loss in weeks 4 & 10)
Amanda Hill	Primarius	Primarius	Matchstick	Matchstick	Sent home in week 9	1-0 (win in week 4)
Howie Greenspan	Primarius	Primarius	Primarius	Primarius	Sent home in week 8	1-0 (win in week 3)
Carrie Gugger	Primarius	Primarius	Primarius		Sent home in week 7	1-0 (win in week 2)
Sarah Brennan	Primarius	Primarius	Primarius		Sent home in week 7	0-1 (loss in week 7)
David Karandish	Matchstick	Matchstick	Matchstick		Sent home in week 6	0-1 (loss in week 3)
Jennifer Le	Primarius	Primarius	Primarius		Sent home in week 5	0-1 (loss in week 5)
Dawn Silvia	Matchstick	Matchstick			Sent home in week 4
Shawn Killinger	Matchstick				Sent home in week 3
Chuck Soldano	Matchstick				Sent home in week 2	0-1 (loss in week 2)
Jeff Rudell	Matchstick				Sent home in week 1	0-1 (loss in week 1)

Elimination Chart
Candidate	1	2	3	4	5	6	7	8	9	10	11	12	13
Dawna	WIN	IN	IN	IN	IN	IN	WIN	IN	IN	WIN	IN	IN	HIRED
Bethenny	IN	IN	BR	BR	IN	IN	BR	LOSE	IN	IN	WIN	IN	FIRED
Jim	BR	BR	BR	IN	BR	WIN	IN	BR	WIN	IN	IN	FIRED
Ryan	IN	IN	IN	IN	WIN	IN	IN	WIN	BR	BR	FIRED
Marcela	IN	IN	BR	IN	IN	LOSE	IN	IN	LOSE	BR	FIRED
Leslie	IN	IN	IN	LOSE	IN	IN	IN	IN	IN	FIRED
Amanda	IN	IN	IN	WIN	IN	IN	IN	IN	FIRED
Howie	IN	IN	WIN	IN	IN	IN	BR	FIRED
Carrie	IN	WIN	IN	IN	IN	IN	FIRED
Sarah	IN	IN	IN	IN	IN	IN	FIRED
David	IN	IN	LOSE	IN	IN	FIRED
Jennifer	IN	IN	IN	IN	FIRED
Dawn	BR	BR	BR	FIRED
Shawn	IN	IN	FIRED
Chuck	IN	FIRED
Jeff	FIRED

The contestant was hired

The contestant won as project manager on his/her team

The contestant lost as project manager on his/her team

The contestant was brought to the final boardroom

The contestant was sent home

The contestant lost as project manager and was sent home

Week 1: Once Upon a Time

• Airdate: September 21, 2005
• Hosting Company: Random House
  Random House
  Random House, Inc. is the largest general-interest trade book publisher in the world. It has been owned since 1998 by the German private media corporation Bertelsmann and has become the umbrella brand for Bertelsmann book publishing. Random House also has a movie production arm, Random House Films,...
  
  
• Project: Teams had to design and write a children's book and read it to a group of first graders.
• Primarius project manager: Dawna
• Matchstick project manager: Jeff
• Winning team: Primarius
  • Primarius' reward: A Japanese dinner with Martha
• Losing team: Matchstick
  • Sent to Conference Room: Jeff, Dawn, Jim
  • Eliminated: Jeff, for taking over the entire project and not listening to his teammates. (Martha to Jeff: "You just don't fit in.")

Week 2: Business is Blooming

• Airdate: September 28, 2005
• Hosting Company: Martha Stewart Living Omnimedia
  Martha Stewart Living Omnimedia
  Martha Stewart Living Omnimedia Inc. is a diversified media and merchandising company founded by Martha Stewart. It is organized into four business segments: Publishing, Internet, Broadcasting media platforms and Merchandising product lines....
  
  
• Project: Teams had to sell flowers in high-end floral shops.
• Primarius project manager: Carrie
• Matchstick project manager: Chuck
• Winning team: Primarius
  • Primarius' reward: Volunteering with New York Cares (New York City's leading volunteer organization - www.nycares.org) to create a garden for a Community Center in the Chelsea neighborhood
• Losing team: Matchstick
  • Sent to Conference Room: Chuck, Jim, Dawn
  • Eliminated: Chuck, for poor leadership and for threatening to quit during the task.

Week 3: Bake It 'Til You Make It

• Airdate: October 5, 2005
• Hosting Company: Michael C. Fina
  Michael C. Fina
  Michael C. Fina is a private family owned and operated New York City-based fine goods retailer and worldwide employee recognition company located at 545 Fifth Avenue in Manhattan. The company store sells engagement rings, wedding bands, jewelry, fine tableware, vintage silver, bath and home...
  
  
• Project: Teams had to design and sell a wedding cake.
• Primarius project manager: Howie
• Matchstick project manager: David
• Winning team: Primarius
  • Primarius' reward: Dinner at Jean-George with Donald
    Donald Trump
    Donald John Trump, Sr. is an American business magnate, television personality and author. He is the chairman and president of The Trump Organization and the founder of Trump Entertainment Resorts. Trump's extravagant lifestyle, outspoken manner and role on the NBC reality show The Apprentice have...
    
     and Melania Trump
• Losing team: Matchstick
  • Verdict: Although David blamed Marcela and Dawn, Martha disagreed his decision. The sales was a major problem. Martha wanted Bethenny, Jim, and Shawn back to the conference room.
  • Sent to Conference Room: David, Marcela, Dawn (Shawn, Bethenny, and Jim recalled to the boardroom by Martha)
  • Eliminated: Shawn, for off-handed remarks, including telling Charles during the task that if they lost, she should be dismissed, and telling Martha that "fake it 'til you make it" was an important idea in the television world. Martha claimed to have worked in the television business for 12 years she never said "fake it 'til you make it". Martha was unhappy that the job that Bethenny and Jim did for not being able to sell a single cake. But she instead eliminated Shawn for her poor sales comparison to Primarius.
• Special notes:
  • Jim's wife has a baby. Jim talks to her over the phone.
  • Matchstick sold 0 cakes for $0, undoubtedly, a clear loss.

Week 4: Sweet Suite

• Airdate: October 12, 2005
• Hosting Company: Westin Hotels
  Westin Hotels
  Westin Hotels & Resorts are an upscale hotel chain owned by Starwood Hotels & Resorts Worldwide. As of 2011, Westin operated over 160 hotels in 37 countries.-History:...
  
  
• Project: Teams had to create a fantasy suite in a Westin Hotel.
• Primarius project manager: Amanda
• Matchstick project manager: Leslie
• Winning team: Primarius
  • Reasons for win: The Westin executives and the focus group really liked the touches in the suite.
  • Primarius' reward: Enjoying the hotel suite that they had finished, with a surprise visit from Martha.
• Losing team: Matchstick
  • Reasons for loss: They really liked their theme, but in the end, it was an unfinished room. Bethenny was struggling to get the furniture in the suite. When they had their chance to get it, the truck wasn't there.
  • Sent to Conference Room: Leslie, Dawn, Bethenny
  • Eliminated: Dawn, for her horrible attitude, inability to be a team player, and being on Matchstick of 0-4 team record. Martha thinks that time managing was a mess for Leslie; but she'll let her stay. Bethenny was criticized for not bringing the furniture on time; but she did do an overall good design. So Martha also let her stay. Instead, Dawn was eliminated for acting disrespectful towards Martha and Charles, not painting because of her allergies, and not waking up and be ready for about 30 minutes; which Leslie brought that statement.
• Special note: Leslie volunteers to move to Matchstick from Primarius and becomes the project manager.

Week 5: Mixed Greens

• Airdate: October 19, 2005
• Hosting Company: Wishbone
  Wishbone
  Wishbone may refer to:* The wishbone, a Y-shaped bone found in birds* Wishbone suspension, an automobile suspension design.* Wishbone , an children's educational television show...
  
  
• Project: Teams had to create a salad dressing and sell it at a Stew Leonard's
  Stew Leonard's
  Stew Leonard's is chain of four supermarkets in Connecticut and New York which Ripley's Believe It or Not! deemed "The World's Largest Dairy", with Fortune Magazine listing Stew Leonard's as one of the "100 Best Companies to Work For"."Anyone who comes from Connecticut or thereabouts knows this...
  
   supermarket .
• Primarius project manager: Jennifer
• Matchstick project manager: Ryan
• Winning team: Matchstick
  • Matchstick's reward: A trip on a Schooner
    Schooner
    A schooner is a type of sailing vessel characterized by the use of fore-and-aft sails on two or more masts with the forward mast being no taller than the rear masts....
    
     around New York City.
• Losing team: Primarius
  • Sent to Conference Room: Jennifer, Jim
  • Eliminated: Jennifer, for not taking Jim off the task when he behaved badly. Martha also found it hard to believe that a prosecutor would be scared of someone working for her.
• Special notes:
  • In the prologue, Martha requested both teams to report back to the Conference Roon. Martha asked Primarius who has not yet been a project leader. Martha selects Ryan to lead Matchstick and Jennifer was asked to lead Primarius. After Martha was discouraged that Matchstick has grievously lost four tasks in a row, she decided to reshuffle the teams. Ryan selects Dawna, Amanda, Leslie, David, and Marcela for Matchstick. Jennifer selects Howie, Sarah, Carrie, Bethenny, and Jim for Primarius.
  • Officially Amanda, Dawna, and Ryan are transferred to Matchstick. Bethenny and Jim are transferred to Primarius.
  • Sarah, Carrie, Howie, and Jennifer are still in their original team Primarius and David, Leslie, and Marcela are still in Matchstick.
  • Matchstick wins for the first time in the series.
  • This is the first time a two-person boardroom takes place and it is the first time Martha chooses the final boardroom candidates instead of the project manager.
  • Wishbone debuted a new television commercial during this episode, featuring Charles and Alexis eating Wishbone salad dressing. In the ad, Alexis jokingly whispers to Charles that they can't let her mother know they're eating Wishbone dressing.
  • This is the first win for David and Marcela.

Week 6: Every Dog Has His Day

• Airdate: October 26, 2005
• Hosting Company: Purina Beneful
• Project: Teams had to create an auction package with various celebrities and then raise the most money during the auction.
• Primarius project manager: Jim
• Matchstick project manager: Marcela
• Winning team: Primarius
  • Primarius' reward: No reward, as this was a charity event.
• Losing team: Matchstick
  • Sent to Conference Room: Marcela, David
  • Eliminated: David, for not contributing that much on the task and for being young and inexperienced. Martha could have eliminate Marcela as PM for not actually taking the negotiations correctly. But David is sent home for being ineffective in the negotiatons for Merv Griffin.
• Special notes:
  • Matchstick's celebrities included Chad Pennington
    Chad Pennington
    James Chadwick "Chad" Pennington is an American football quarterback who played in the National Football League for ten years. He is currently a football analyst with FOX Sports though he plans to return to playing after recovering from an injury...
    
    , Fran Drescher
    Fran Drescher
    Francine Joy "Fran" Drescher is an American film and television actress, comedian, screenwriter, director, producer, author, singer, talk show host, political lobbyist and health activist...
    
    , Bruce Vilanch
    Bruce Vilanch
    Bruce Vilanch is an American comedy writer, songwriter and actor. He is a six-time Emmy Award-winner Vilanch is best known to the public for his four-year stint on Hollywood Squares, as a celebrity participant; in the entertainment industry he is best known as head writer for the show...
    
     & Jordan Allard and Merv Griffin
    Merv Griffin
    Mervyn Edward "Merv" Griffin, Jr. was an American television host, musician, actor, and media mogul. He began his career as a radio and big band singer who went on to appear in movies and on Broadway. From 1965 to 1986 Griffin hosted his own talk show, The Merv Griffin Show on Group W Broadcasting...
    
    .
  • Primarius' celebrities included Paul
    Paul Sorvino
    Paul Anthony Sorvino is an American actor. He often portrays authority figures on both sides of the law, and is possibly best known for his roles as Paulie Cicero, a portrayal of Paul Vario in the film Goodfellas and Sgt. Phil Cerreta on the police procedural and legal drama television series Law...
    
     & Amanda Sorvino, Susan Lucci
    Susan Lucci
    Susan Victoria Lucci is an American actress and entrepreneur, best known for portraying Erica Kane on the daytime drama All My Children. The character is considered an icon, and Lucci has been called "Daytime's Leading Lady" by TV Guide, with New York Times and Los Angeles Times citing her as the...
    
    , John Lithgow
    John Lithgow
    John Arthur Lithgow is an American actor, musician, and author. Presently, he is involved with a wide range of media projects, including stage, television, film, and radio...
    
     & Joanna Gleason
    Joanna Gleason
    Joanna Gleason is a Canadian actress and singer. She is a Tony Award-winning musical theatre actress and has also had a number of notable film and TV roles.-Early life:...
    
     and Todd Oldham
    Todd Oldham
    Todd Oldham is an American-born designer and president of L-7 Designs Inc. His fun, lighthearted approach to fashion and style has become known to millions through his fashion lines, interior designs, books and by appearing in television shows...
    
    .
  • Martha once again chooses the boardroom candidates.
  • This was Bethenny and Jim's first win. All other candidates who were still in the game had at least one win.
  • The charity auction was first used on the sixth episode of The Apprentice
    The Apprentice (U.S. TV series)
    The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...
    
    season 1.

Week 7: Swimming Against the Tide

• Airdate: November 2, 2005
• Hosting Company: Tide (brand)
• Project: Teams had to create a live/performing billboard showcasing the new Tide to Go pen.
• Primarius project manager: Sarah
• Matchstick project manager: Dawna
• Winning team: Matchstick
  • Reasons for win: Peter Arnell really loved Matchstick's concept of doing a boxing range for the showcasting.
  • Matchstick's reward: Breakfast at Martha Stewart
    Martha Stewart
    Martha Stewart is an American business magnate, author, magazine publisher, and television personality. As founder of Martha Stewart Living Omnimedia, she has gained success through a variety of business ventures, encompassing publishing, broadcasting, and merchandising...
    
    's home in Bedford with Peter Arnell.
• Losing team: Primarius
  • Reasons for loss: According to Peter Arnell, Primarius had the most "pathetic" display in their billboard. That worst failure led Primarius to a loss.
  • Sent to Conference Room: Sarah, Carrie, Bethenny, Howie
  • Before Final Verdict: Martha asked Sarah who stepped up from Task 7, and Sarah selected Jim to be sent to the loft before Martha eliminated Sarah and Carrie.
  • Eliminated: Sarah, for having inability to control her team and lack of overall leadership quality. Along with Carrie, for being Sarah's assistant on a poorly event. Martha thought both of them are the reason that they lost.
• Special notes:
  • Martha eliminates two people for the first time in the history of the show.
  • This is the third occurrence of more than one person being fired/dismissed on the Apprentice series. The first was Maria & Wes in the 2nd Season of Donald Trump's Apprentice
    The Apprentice (U.S. TV series)
    The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...
    
    . The second had ironically occurred the previous week when Josh, Jennifer M., James and Mark were oddly enough all fired for mass incompetence in the worst managed task in the history of the show. A few weeks later, once again on Trump's Apprentice, Trump fired Brian and Marshawn, and then a few weeks after that, Trump fired Felisha and Alla.
  • Martha uses the phrase: "You both don't fit in." in the form "Neither one of you fit in", for the first time since the first episode.
  • Martha thinks that Primarius has the worst failure of this task of this history of this show. The previews for the episode had featured Ryan (of Matchstick) in spandex as superhero "Tide-to-Go Joe", mock-punching Marcela (dressed up as a ketchup stain), thus leading many viewers to assume that Primarius failed miserably. As it turned out, Peter Arnell loved Matchstick's presentation.
  • Dawna is the first person to be project manager twice, as well as the first to win twice.
  • Tide debuted a new television commercial during the episode, featuring a drill sergeant brandishing the Tide-to-Go pen and offering a contest for free tickets to The Apprentice: Martha Stewart live finale. Primarius, however, even though at first wanted to go with the boxing style, they instead decided to make a spectacle of dancers and sing the chant: Tide Go Tide to Go; It's time for Tide to Go!

Week 8: Don't Touch That Dial

• Airdate: November 9, 2005
• Hosting Company: QVC
  QVC
  QVC is a multinational corporation specializing in televised home shopping. Founded in 1986 by Joseph Segel in West Goshen Township, Pennsylvania, United States, QVC broadcasts in five countries as QVC US, QVC UK, QVC Germany, QVC Japan and – QVC Italy to 200 million households...
  
  
• Project: Teams had to sell items on QVC. Matchstick sold a Self-Retracting Hose and Primarius sold the Bonnaire cordless self inflater.
• Primarius project manager: Bethenny
• Matchstick project manager: Ryan
• Winning team: Matchstick
  • Reasons for win: While they sold less units, they got a higher price of a total profit of over $14,000.
  • Matchstick's reward: A helicopter ride to East Hampton
    East Hampton (town), New York
    The Town of East Hampton is located in southeastern Suffolk County, New York, at the eastern end of the South Shore of Long Island. It is the easternmost town in the state of New York...
    
     and a tour of one of Martha Stewart's homes with Kevin Sharkey
    Kevin Sharkey
    Kevin Sharkey is an Irish artist and designer.-Early life:Sharkey was born in Dublin in 1962, but was brought up in Killybegs, County Donegal.-Earlier career:...
    
    .
• Losing team: Primarius
  • Reasons for loss: Although they sold more units that Matchstick, they struggled on their sales pitch on QVC. Jim kept talking to Dawna a lot and didn't look at the camera when his back was leaning towards the quality. And ended up with total sales of $11,000.
  • Sent to Conference Room: Bethenny, Jim, Howie
  • Eliminated: Howie, for refusing to do the sales pitch of their product.
• Special notes:
  • Due to having the best performance record, Dawna is transferred back to Primarius because Matchstick has 5 players and Primarius has 3 players. Martha claimed that Primarius had the worst failure in the Tide to Go! task; so they could have some help. So that's the reason that Dawna went back to Primarius.
  • Bethenny admits after announcing who she would send to the Final Boardroom she made a mistake in not wanting Dawna to be sent, and she apologized to both men. Bethenny tried to bring Dawna back in, but Charles shut her down.
  • The QVC task was first seen in The Apprentice
    The Apprentice (U.S. TV series)
    The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...
    
    season 2 episode 5.
  • Ads for this episode zeroed in on Jim, calling him "the male Omarosa", a reference to controversial Apprentice personality Omarosa Manigault-Stallworth
    Omarosa Manigault-Stallworth
    Omaroseonee Manigault-Stallworth , usually known simply as Omarosa, is a two-time participant on Donald Trump's television reality show The Apprentice.-Early life:Manigault-Stallworth was born in Youngstown, Ohio...
    
    .

Week 9: The Coffee Achievers

• Airdate: November 16, 2005
• Hosting Company: Tassimo
  Tassimo
  The Tassimo Hot Beverage System is a consumer coffee machine that prepares one-cup servings of espresso, regular coffee, tea, hot chocolate, and various other coffee drinks, notably those including milk such as latte or cappuccino....
  
  
• Project: Teams had to sell the Tassimo Coffee Maker.
• Primarius project manager: Jim
• Matchstick project manager: Marcela
• Winning team: Primarius
  • Primarius' reward: A plane ride to Bar Harbor, Maine
    Bar Harbor, Maine
    Bar Harbor is a town on Mount Desert Island in Hancock County, Maine, United States. As of the 2010 census, its population is 5,235. Bar Harbor is a famous summer colony in the Down East region of Maine. It is home to the College of the Atlantic, Jackson Laboratory and Mount Desert Island...
    
     and a tour of one of Martha Stewart's homes with her daughter Alexis.
• Losing team: Matchstick
  • Sent to Conference Room: Marcela, Amanda, Ryan
  • Eliminated: Amanda, for being disloyal and unhelpful to Marcela.
• Special notes:
  • Jim encouraged Marcela, who had said if she lost as PM twice she would be ready to go home, to fight against Ryan and Amanda because he claimed he was previously in the scapegoat position (although he himself had put Dawn in a scapegoat position in episode 2).
  • This was the first reward for Bethenny and Jim. Their sole previous task win, the charity auction, had no reward, as Martha felt giving to charity was reward enough.

Week 10: A Ridiculous Display

• Airdate: November 30, 2005
• Hosting Company: Buick
  Buick
  Buick is a premium brand of General Motors . Buick models are sold in the United States, Canada, Mexico, China, Taiwan, and Israel, with China being its largest market. Buick holds the distinction as the oldest active American make...
  
  
• Project: Teams had set up a show room for the new Buick Lucerne
  Buick Lucerne
  The Buick Lucerne is a full-size car sold by the Buick division of General Motors. Introduced at the 2005 Chicago Auto Show, the Lucerne replaced both the Park Avenue and the LeSabre for the 2006 model year, and was sold through the 2011 model year...
  
  .
• Primarius project manager: Dawna
• Matchstick project manager: Leslie
• Winning team: Primarius
  • Primarius' reward: A dinner at the Four Seasons Hotel with Charles Koppelman, Chairman of MSO, and Susan Lyne, President and Chief Executive Officer.
• Losing team: Matchstick
  • Reasons for loss: Matchstick's concept was not clear. It looked like a diner table inviting a car to dinner.
  • Sent to Conference Room: Leslie, Ryan, and Marcela
  • Eliminated: Leslie, for her terrible record as PM of 0-2 and not being able to think for herself.
• Special notes:
  • With this Primarius victory, Dawna now has three wins as Project Manager, but more noteworthy is her spotless record. She only has been on a losing team twice, and neither time had she been brought back to the boardroom by the project manager.

Week 11: Final Approach

• Airdate: December 7, 2005
• Hosting Company: Song Airlines
  Song (airline)
  Song, LLC was a low-cost "airline within an airline" brand owned and operated by Delta Air Lines.Song's main focus was on leisure traffic between the northeastern United States and Florida, a market where it competed with JetBlue Airways...
  
  
• Project: Teams had create a thirty-second commercial for a $99 Song Airlines flight from New York's JFK to Los Angeles' LAX
  Los Angeles International Airport
  Los Angeles International Airport is the primary airport serving the Greater Los Angeles Area, the second-most populated metropolitan area in the United States. It is most often referred to by its IATA airport code LAX, with the letters pronounced individually...
  
  .
• Primarius project manager: Bethenny
• Matchstick project manager: Ryan
• Winning team: Primarius
  • Primarius' reward: Horseback riding with Martha Stewart at her Bedford home and a game of Scrabble
    Scrabble
    Scrabble is a word game in which two to four players score points by forming words from individual lettered tiles on a game board marked with a 15-by-15 grid. The words are formed across and down in crossword fashion and must appear in a standard dictionary. Official reference works provide a list...
    
    .
• Losing team: Matchstick
  • Sent to Conference Room: Ryan and Marcela
  • Eliminated: Both for the following reasons:
    • Ryan for drinking during the task and producing an ad that is inapporpriate for the Airline's target audience.
    • Marcela for her horrible record as Project Manager of 0-2, being on three wins and eight losses, and not contributing anything in the task.
• Special notes:
  • This is the second time Martha sent home more than one candidate, six including Trump's multiple-firings throughout the history of The Apprentice.
    • Martha uses the "don't fit in" phrase to eliminate the candidates.
  • Matchstick is "out of business", as both Marcela and Ryan were the last members of the group.
    • Including Trump's Season 4, there has been two instances where a company has been shut down simply because the remaining candidates were eliminated.
      • This is the third instance where all final boardroom candidates have been eliminated.
  • Dawna is the only candidate entering the next task having not been to the conference room. She leads the series with a corporate record of 9-2, and a PM record of 3-0.
  • This episode aired after Delta Air Lines
    Delta Air Lines
    Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...
    
    , which owns and operates Song, announced would eradicate the Song brand name in May 2006, and incorporate its aircraft into Delta's main operations

Week 12: The Interviews and the Ultimate Task

• Airdate: December 14, 2005
• Task: One-on-one interviews with four important executives from Martha Stewart Living, including some the candidates might recognize from their reward dinners.
• Eliminated: Jim, for being a loose cannon, treating the entire process as a game, and at the recommendation of the four executives. (Martha to Jim: "The game is over Jim.")

• • Final Two: Dawna and Bethenny
  • For the final task, Bethenny and Dawna had to select three of the 14 eliminated candidates since the stakes of the final task is abnormally high

• Final Project for Bethenny: Hold a Circus event for the Apple & Eve Circus in association with the Boys and Girls Clubs of America
  • Bethenny's Recruits: Ryan, Jim, and Carrie
• Final Project for Dawna: Liz Claiborne Fashion Show and Charity Event for Safe Horizon (an organization combating domestic violence)
  • Dawna's Recruits: Amanda, Howie, and Sarah
• Special notes:
  • There are no more teams or project managers—all candidates are now on their own.
  • The one-on-one interviews with the executives has always been an Apprentice Tradition.
  • After being announced as the final two, Bethenny and Dawna congratulated each other upon returning to the loft, and celebrated their coronation as finalists with champagne.
  • Both finalists also browsed a photo album containing pictures of the fourteen eliminated candidates.
  • Jim, although happy to work with Bethenny, was perplexed as to why she chose Carrie, with whom she argued in episode 6, and Ryan, with whom she never worked. Jim said that Bethenny had no friends and that's why she chose a rather odd group of people.
  • In pure Apprentice tradition, the first part of the final task ended with the final two facing conflicts that could lead to failure. In this case, Dawna thinks Howie could cost her the job, and Bethenny with numerous workers who have no tasks.

Week 13: Decision Time

• Airdate: December 21, 2005
• Setting: The studio in which Martha's daytime show, Martha takes place, live in The Apprentice tradition.
• Pre-Recorded Material: Conclusion of the final tasks
  • Bethenny's circus event was fun and successful, but Bethenny was a bit cold towards her teammates.
    • Bethenny's coldness was especially evident at the end of the task, when she left her teammates without saying much in the way of praise, in stark contrast to Dawna's emotional farewell to her team.
    • Martha was also concerned that Bethenny disregarded her subordinates and had a few rough edges, which jeopardized Bethenny's job application nearing the end of the finale.
  • Dawna's Liz Claiborne fashion show event went smoothly as well
    • The company's main concern was that the event programmes were rushed, but ultimately none of Dawna's weaknesses affected her job application.
• Runner-up: Bethenny for showing disrespect to her subordinates, being a show-off, and having excessive need to make physical impressions.
• Hired: Dawna, for her exemplary business experience and her competency in management. (Martha to Dawna: "I would like to offer you the job of being my apprentice.")
  • Dawna's Job: Development Director for MSLO's Body + Soul magazine, based in the Boston suburb of Watertown, Massachusetts
    Watertown, Massachusetts
    The Town of Watertown is a city in Middlesex County, Massachusetts, United States. The population was 31,915 at the 2010 census.- History :Archeological evidence suggests that Watertown was inhabited for thousands of years before the arrival of settlers from England...
    
    .
• Special notes
  • The Live Finale was only one hour long (as opposed to two for Donald Trump's Apprentice).
  • At the end of the show, champagne was passed around to the candidates in celebration of Dawna's coronation. However, Martha refused to offer any alcohol
    Alcoholic beverage
    An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...
    
     to Dawna herself, since she instead wanted Dawna to celebrate her coronation driving away in a new Buick Lucerne
    Buick Lucerne
    The Buick Lucerne is a full-size car sold by the Buick division of General Motors. Introduced at the 2005 Chicago Auto Show, the Lucerne replaced both the Park Avenue and the LeSabre for the 2006 model year, and was sold through the 2011 model year...
    
    .
  • As the series began, a possible conflict of interest
    Conflict of interest
    A conflict of interest occurs when an individual or organization is involved in multiple interests, one of which could possibly corrupt the motivation for an act in the other....
    
     arose, as Frankel used to be friends with Jennifer Koppelman Hutt. Hutt is the daughter of Charles Koppelman
    Charles Koppelman
    Charles Koppelman is the chairman of Martha Stewart Living Omnimedia, and was Martha Stewart's right-hand man on NBC's The Apprentice: Martha Stewart in 2005.-Career:...
    
    , and is also Alexis Stewart
    Alexis Stewart
    Alexis Gilbert "Lexie" Stewart is the only child of Martha Stewart and her husband Andrew. She was the co-host of Whatever with Alexis and Jennifer on Sirius Satellite Radio, and Whatever with Alexis and Jennifer on the Hallmark Channel, with co-host Jennifer Hutt.-Career:Stewart previously...
    
    's partner and co-host on a radio program broadcast through the Sirius Satellite Radio
    Sirius Satellite Radio
    Sirius Satellite Radio is a satellite radio service operating in North America, owned by Sirius XM Radio.Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002 and currently provides 69 streams of music and 65 streams of...
    
     network. Koppelman and Alexis Stewart served as Martha's "eyes and ears," observing the performance of candidates during various tasks in the competition.

Television syndication

• The Apprentice: Martha Stewart was shown in the United Kingdom on Discovery Home & Health
  Discovery Home & Health
  Discovery Home & Health is a television channel based in the United Kingdom.Discovery Home & Health is available in Latin America , Australia, Republic of Ireland, Hong Kong, Philippines, New Zealand, Indonesia, Singapore, Thailand and Malaysia.It was formerly available on SelecTV from March 2007...
  
   (part of the Discovery Channel
  Discovery Channel
  Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...
  
  Network) Weekdays at 7pm.