Bullring, Birmingham
Encyclopedia
The Bull Ring is a major commercial area of Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

. It has been an important feature of Birmingham since the Middle Ages
Middle Ages
The Middle Ages is a periodization of European history from the 5th century to the 15th century. The Middle Ages follows the fall of the Western Roman Empire in 476 and precedes the Early Modern Era. It is the middle period of a three-period division of Western history: Classic, Medieval and Modern...

, when its market was first held. Two shopping centre
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

s have been built in the area; in the 1960s, and then in 2003; the latter is styled as one word, Bullring.

The site is located on the edge of the sandstone city ridge which results in the steep gradient towards Digbeth
Digbeth
Digbeth is an area of Birmingham, England. Following the destruction of the Inner Ring Road, Digbeth is now considered a district within Birmingham City Centre. As part of the Big City Plan, Digbeth is undergoing a large redevelopment scheme that will regenerate the old industrial buildings into...

. The slope drops approximately 15 metres (49.2 ft) from New Street
New Street, Birmingham
New Street is a street in central Birmingham, England . It is one of the city's principal thoroughfares and shopping streets. Named after it is Birmingham New Street Station, although that does not have an entrance on New Street except through the Pallasades Shopping Centre.-History:New Street is...

 to St Martin's Church
St Martin in the Bull Ring
The church of St Martin in the Bull Ring in Birmingham 5, England is a parish church in the Church of England.-Background:It is the original parish church of Birmingham. It stands between the Bull Ring shopping centre and the markets. The church is a Grade II* listed building. The current Rector...

.

The current shopping centre was the busiest in the United Kingdom in 2004 with 36.5 million visitors. It houses one of only four Selfridges
Selfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...

 department stores, the fourth largest Debenhams
Debenhams
Debenhams plc is a British retailer operating under a department store format in the UK, Ireland and Denmark, and franchise stores in other countries. The Company was founded in the eighteenth century as a single store in London and has now grown to around 160 shops...

 and the first Forever 21
Forever 21
Forever 21 is an American chain of clothing retailers with branches in major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers fashion and accessories for young women and men....

 store in Europe. Consequently, the centre has been a huge success, attracting customers from all over the world, including New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.

History

The market legally began in 1154 when Peter de Bermingham
Peter de Bermingham
Peter de Bermingham, Anglo-Irish second lord of Athenry, died c. 1309.Peter was a son of Meyler, who founded the town of Athenry in Clann Taidg County Galway. His eldest son, Myler, died in 1302 so the lordship devolved on the younger son, Rickard de Bermingham.-External links:* * * -References:*...

, a local landowner, obtained a Charter of Marketing Rights
Royal Charter
A royal charter is a formal document issued by a monarch as letters patent, granting a right or power to an individual or a body corporate. They were, and are still, used to establish significant organizations such as cities or universities. Charters should be distinguished from warrants and...

 from King Henry II
Henry II of England
Henry II ruled as King of England , Count of Anjou, Count of Maine, Duke of Normandy, Duke of Aquitaine, Duke of Gascony, Count of Nantes, Lord of Ireland and, at various times, controlled parts of Wales, Scotland and western France. Henry, the great-grandson of William the Conqueror, was the...

. Initially, a textile trade began developing in the area and it was first mentioned in 1232 in a document, in which one merchant is described as a business partner to William de Bermingham and being in the ownership of four weavers, a smith, a tailor and a purveyor. Seven years later, another document described another mercer in the area. Within the next ten years, the area developed into a leading market town and a major cloth trade was established.

The name, Mercer Street, is first mentioned in the Survey of Birmingham of 1553. This was a result of the prominence of the area in the cloth trade. In the 16th century and 17th century, Mercer Street rapidly developed and became cramped. Mercer Street had become known as Spicer Street in the early 18th century and by the end of the century, had developed into Spiceal Street. The result of this name was due to the growing grocery and meat trade on the street which had begun to take over the cloth trade. Despite being overcrowded and cramped, many houses on the street had gardens as indicated by an advertisement for a residential property in 1798. Houses were constructed close to St Martin's Church, eventually encircling it. These became known as the Roundabout Houses.

On a map produced by Westley in 1731, other markets had developed nearby including food, cattle and corn markets with other markets located nearby on the High Street. This cornmarket was moved to the Corn Exchange on Carrs Lane in 1848. The Bull Ring developed into the main retail market area for Birmingham as the town grew into a modern industrial city.

The earliest known building for public meetings in the town which has any architectural record is the High Cross which stood within the Bull Ring. The last known construction work completed to it was in 1703 before being demolished in 1784. It was also known as the Old Cross as to disassociate itself from the Welch Cross. As well as this, it was also nicknamed the Butter Cross due to the farmwives selling dairy produce beneath the arches to the building.

A series of events in Birmingham's political history saw the area become a popular meeting place for demonstrations
Demonstration (people)
A demonstration or street protest is action by a mass group or collection of groups of people in favor of a political or other cause; it normally consists of walking in a mass march formation and either beginning with or meeting at a designated endpoint, or rally, to hear speakers.Actions such as...

 and speeches from leaders of working class
Working class
Working class is a term used in the social sciences and in ordinary conversation to describe those employed in lower tier jobs , often extending to those in unemployment or otherwise possessing below-average incomes...

 movements during the 1830s and 1840s.

In 1839, the Bull Ring became the location of the Bull Ring Riots which resulted in widespread vandalism and destruction of property. It prompted fears amongst the town's residents at the council's inability to prevent or control the riots and led to speculation that the council were tolerant of lawlessness.

The area, along with Smithfield
Smithfield, Birmingham
Smithfield was an inner-city area of Birmingham, England, southeast of the Bull Ring markets.-Smithfield Market:The area was originally the site of the Birmingham Manor House in which the De Birmingham family had lived for centuries...

 and Digbeth, became the only place where fairs in the centre of Birmingham could be held in 1861 due to disorderly behaviour witnessed at the fairs. In 1875, all fairs were banned from the town.

The area around the market site developed and by the Victorian era
Victorian era
The Victorian era of British history was the period of Queen Victoria's reign from 20 June 1837 until her death on 22 January 1901. It was a long period of peace, prosperity, refined sensibilities and national self-confidence...

, a large number of shops were operating there. Immigrants set up businesses such as flower-sellers and umbrella
Umbrella
An umbrella or parasol is a canopy designed to protect against rain or sunlight. The term parasol usually refers to an item designed to protect from the sun; umbrella refers to a device more suited to protect from rain...

 vendors. The Lord Nelson statue became the location for preaching and political protests. Well known preachers of the time were nicknamed Holy Joe and Jimmy Jesus.

Markets in the Bull Ring

In the late 18th century, street commissioners
Birmingham Street Commissioners
The Birmingham Street Commissioners were created in Birmingham, England by the Birmingham Improvement Act 1769. Subsequent Improvement Acts 1773, 1801, and 1812 gave increased powers to the Street Commissioners...

 were authorised to buy and demolish houses in the town centre including houses surrounding the Bull Ring and centre all market activity in the area. This was a result of new markets being established across the city in scattered locations creating severe congestion. Demolition of these properties began slowly however after the Act of 1801, the speed of demolition increased and by 1810, all properties in the area had been cleared as according to the 1810 Map of Birmingham by Kempson. During the clearance, small streets such as The Shambles, Cock (or Well) Street and Corn Cheaping, which had existed before the Bull Ring, were removed. The Shambles was originally a row of butcher's stores, situated close to the road leading from the location where bulls were slaughtered.

There was a wide area fronting St Martin's Church
St Martin in the Bull Ring
The church of St Martin in the Bull Ring in Birmingham 5, England is a parish church in the Church of England.-Background:It is the original parish church of Birmingham. It stands between the Bull Ring shopping centre and the markets. The church is a Grade II* listed building. The current Rector...

 and this was used as the market place for markets. It was decided by the Street Commissioners that a sheltered market hall was needed. They bought the market rights from the lord of the manor and by 1832, all properties on site had been purchased, with exception of two, the owners of which demanding a higher price. To fund the purchase of these properties, two buildings were constructed either side of the market hall and the leases sold at auction. Construction of the Market Hall, designed by Charles Edge (an architect of Birmingham Town Hall
Birmingham Town Hall
Birmingham Town Hall is a Grade I listed concert and meeting venue in Victoria Square, Birmingham, England. It was created as a home for the Birmingham Triennial Music Festival established in 1784, the purpose of which was to raise funds for the General Hospital, after St Philip's Church became...

), began in February 1833. It was completed by Dewsbury and Walthews at a cost of £20,000 (£44,800 if the price of acquiring the land is included) and opened on February 12, 1835 and contained 600 market stalls. The building was grand and the façade consisted of stone mined from Bath in Somerset
Somerset
The ceremonial and non-metropolitan county of Somerset in South West England borders Bristol and Gloucestershire to the north, Wiltshire to the east, Dorset to the south-east, and Devon to the south-west. It is partly bounded to the north and west by the Bristol Channel and the estuary of the...

. Two grand Doric columns were used supports for both wide entrances. At the end of the market day, metal gates were pulled in front of the entrances.

In the centre of the 365 feet (111.3 m) long, 180 feet (54.9 m) wide and 60 feet (18.3 m) tall hall was an ornate bronze fountain
Fountain
A fountain is a piece of architecture which pours water into a basin or jets it into the air either to supply drinking water or for decorative or dramatic effect....

, given by the Street Commissioners upon their retirement in 1851. The base was made from Yorkshire sandstone and was 460 cm in diameter. It was in the form of a Greek
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

 tazza
Tazza
A tazza is a shallow saucer-like dish either mounted on a stem and foot or on a foot alone. The word has been generally adopted by archaeologists and connoisseurs for this type of vessel, used either for drinking, serving small items of food, or just for display.The Farnese Tazza is a 2nd century...

 and cost £900. On the inside of the bowl were eight lions' heads from which water was ejected. The entire fountain was 640 cm tall and in the centre was a 150 cm tall statue called the Messenger and Sons. The statue consisted of four children representative of each of Birmingham's main four industries; gun making, glass-blowing, bronzing and engineering. The fountain was inaugurated by the Chairman of the Market Committee, John Cadbury
John Cadbury
John Cadbury was proprietor of a small chocolate business in Birmingham, England, that later became part of Cadbury plc, one of the world's largest chocolate producers.-Biography:...

 on December 24, 1851. The fountain was removed in 1880 with the intention of re-erecting it in Highgate Park later that year but this did not happen and it was destroyed in 1923.

Gas lighting
Gas lighting
Gas lighting is production of artificial light from combustion of a gaseous fuel, including hydrogen, methane, carbon monoxide, propane, butane, acetylene, ethylene, or natural gas. Before electricity became sufficiently widespread and economical to allow for general public use, gas was the most...

 was introduced to the building which extended the business hours for the market. Installations to the market hall included a clock crafted by William Potts and Sons of Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...

 which consisted of figures of Guy, Earl of Warwick
Earl of Warwick
Earl of Warwick is a title that has been created four times in British history and is one of the most prestigious titles in the peerages of the British Isles.-1088 creation:...

, the Countess, a retainer and a Saracen
Saracen
Saracen was a term used by the ancient Romans to refer to a people who lived in desert areas in and around the Roman province of Arabia, and who were distinguished from Arabs. In Europe during the Middle Ages the term was expanded to include Arabs, and then all who professed the religion of Islam...

. It was moved from the Imperial Arcade at Dale End to the market hall in 1936 however this was destroyed, along with the rest of the Market Hall, on August 25, 1940 by an incendiary attack. Enquiries into the market hall found that pickpocketing
Pickpocketing
Pickpocketing is a form of larceny that involves the stealing of money or other valuables from the person of a victim without their noticing the theft at the time. It requires considerable dexterity and a knack for misdirection...

 was commonplace in the building.

In 1869, the fish market
Fish market
A fish market is a marketplace used for marketing fish products. It can be dedicated to wholesale trade between fishermen and fish merchants, or to the sale of seafood to individual consumers, or to both...

 was completed on the site of the Nelson Hotel (formerly the Dog Inn). The Dog Inn was located at the top end of Spiceal Street and the land above was owned by the Cowper family. The fish market was built upon Cowper Street, which was named after the Cowper family, on Summer Lane. In 1884, a sheltered vegetable market in Jamaica Row was also completed.

The trade of horse
Horse
The horse is one of two extant subspecies of Equus ferus, or the wild horse. It is a single-hooved mammal belonging to the taxonomic family Equidae. The horse has evolved over the past 45 to 55 million years from a small multi-toed creature into the large, single-toed animal of today...

s prospered in the area with over 3,000 horses for sale at its peak during the 1880s. However this fell into rapid decline with the last horse trading fair taking place in 1911 with only eleven horses and one donkey in attendance.

A large amount of the area survived World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, however, nearby New Street
New Street, Birmingham
New Street is a street in central Birmingham, England . It is one of the city's principal thoroughfares and shopping streets. Named after it is Birmingham New Street Station, although that does not have an entrance on New Street except through the Pallasades Shopping Centre.-History:New Street is...

 was heavily bombed. Shops sold tax-free products to encourage shoppers to buy them as it was difficult for the public to buy goods even a decade after the end of the war. Woolworths
Woolworths Group
Woolworths Group plc was a listed British company that owned the high-street retail chain, Woolworths, as well as other brands such as the entertainment distributor Entertainment UK and book and resource distributor Bertram Books...

 set up on Spiceal Street in the Bull Ring and became a popular shop, becoming the largest store on the street. The old Market Hall remained as an empty shell and was used for small exhibitions and open markets. No repair work was conducted on the building and the arches which housed the windows were bricked up.

Archaeology on the site

As the redevelopment of 2000 began, archaeological excavations were conducted on the site. Finds dated back to the 12th century with a ditch being discovered on where the Selfridges
Selfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...

 store and Park Street car park are now situated. Archaeologists discovered that this was a boundary that separated houses from a deer park located on an area covered by Moor Street Station
Birmingham Moor Street railway station
Birmingham Moor Street railway station is one of three main railway stations in the city centre of Birmingham, England. The Grade II listed old station building has been partially renovated to its 1930s condition at a cost of £11 million....

. Rubbish which had been disposed of in the ditch had been discovered too including the fragments of misfired pottery with criss-cross patterns. This indicated that pottery kilns had been located there in the 13th century. Many leather tanning pits dating to the 17th and 18th centuries were found on the Park Street car park site. These contained fragments of crucible
Crucible
A crucible is a container used for metal, glass, and pigment production as well as a number of modern laboratory processes, which can withstand temperatures high enough to melt or otherwise alter its contents...

s, pottery vessels in which metal was melted. The residues in these were alloys of copper with zinc, lead and tin.

On the site where the Indoor Markets are now located, archaeologists again discovered leather tanning pits dating from the 13th century.

Burials had also been discovered in the churchyard of St Martin's
St Martin in the Bull Ring
The church of St Martin in the Bull Ring in Birmingham 5, England is a parish church in the Church of England.-Background:It is the original parish church of Birmingham. It stands between the Bull Ring shopping centre and the markets. The church is a Grade II* listed building. The current Rector...

 dating to the 18th and 19th century. Records of families were used to identify the bodies.

Four information panels providing information on the discoveries and history of the site are located in the Bull Ring at St Martin's Square, Edgbaston Street, Park Street and High Street.

Etymology

The area was first known as Corn Cheaping in reference to the corn market on the site. The name Bull Ring referred to the green within Corn Cheaping which was used for bullbaiting. The 'ring' was a hoop of iron in Corn Cheaping to which bulls were tied for baiting before slaughter. The joining of the two words in the 21st century development of the area to form Bullring caused controversy amongst some residents and other people who were angry at the change of what was described as a "historic spelling."

The first Birmingham Bull Ring Centre

In 1955, shops began to close down as the redevelopment of the area was proposed. Plans drawn up showed the creation of new roads and the demolition of old ones and all the buildings on the proposed site. Eleven companies submitted plans for the new Bull Ring however, Birmingham City Council elected to go for Laing's proposal which used substantial material from designs by James A. Roberts
Jim Roberts (architect)
Jim Roberts is an architect, known for the Rotunda in Birmingham, England, from which he ran James A. Roberts & Associates....

. Demolition began in the late-1950s beginning with the demolition of the old fish market. Construction commenced in the summer of 1961.

The outdoor market area was opened in June 1962 with 150 stalls within the new Bull Ring, which was still under construction. The demolition of the old Market Hall began in 1963.

In 1964, construction of the Birmingham Bull Ring Centre neared completion. It was a mixture of traditional open-air market stalls and a new indoor shopping centre, the first indoor city-centre shopping centre in the UK. It was opened by the Duke of Edinburgh, Prince Philip alongside Alderman Frank Price and Sir Herbert Manzoni
Herbert Manzoni
Sir Herbert John Baptista Manzoni CBE MICE was a British civil engineer known for holding the position of City Engineer and Surveyor of Birmingham from 1935 until 1963...

 on 29 May 1964 and had cost an estimated £8 million. The shopping centre covered 23 acres (93,077.8 m²) and had 350000 sq ft (32,516.1 m²) of retail trade area. Shortly after opening, the complex was visited by Queen Elizabeth II
Elizabeth II of the United Kingdom
Elizabeth II is the constitutional monarch of 16 sovereign states known as the Commonwealth realms: the United Kingdom, Canada, Australia, New Zealand, Jamaica, Barbados, the Bahamas, Grenada, Papua New Guinea, the Solomon Islands, Tuvalu, Saint Lucia, Saint Vincent and the Grenadines, Belize,...

.

The market area was submerged and had approximately 150 stalls with the majority selling food. It was split by a large road which connected to the inner ring road which was built from 1967 till 1971. There was direct access to New Street Station
Birmingham New Street Station
Birmingham New Street is the main railway station serving Birmingham, England, located in the city centre. It is an important hub for the British railway system, being served by a number of important long-distance and cross-country lines, including the Birmingham loop of the West Coast Main Line,...

 and the market area could be easily accessed from Moor Street Station
Birmingham Moor Street railway station
Birmingham Moor Street railway station is one of three main railway stations in the city centre of Birmingham, England. The Grade II listed old station building has been partially renovated to its 1930s condition at a cost of £11 million....

. A multi-storey car park
Multi-storey car park
A multi-storey car-park is a building designed specifically to be for car parking and where there are a number of floors or levels on which parking takes place...

 was also located within the complex with 500 spaces for cars. Access to roads by foot could be achieved through a network of subways. As part of the development, a nine-storey office block designed by James A. Roberts
Jim Roberts (architect)
Jim Roberts is an architect, known for the Rotunda in Birmingham, England, from which he ran James A. Roberts & Associates....

 was built. This was attached to the multi-storey car park. The floors were of reinforced concrete, 12 inches in thickness. A bold illuminated sign by D.R.U. was located on the end wall, facing the city centre.

Jamaica Row and Spiceal Street had been demolished and removed during the development, being replaced by a submerged market area.

There were 140 shop units located on 350000 square feet (32,516.1 m²) of room on a 4 acres (16,187.4 m²) site. There was also 19 escalators, 40 lifts, 96 public doors, six miles (10 km) of air ducting and 33 miles (53.1 km) of pipe work. The shopping centre was air conditioned and had music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...

 played to create an intimate atmosphere within the building.

Near New Street Station was the Old Market Hall which had been damaged by bombing in World war II. This had been left roofless for years before being demolished in 1962 and replaced by Manzoni Gardens; an open space designed for shoppers to relax. In the 1970s a statue of King Kong
King Kong statue
A statue of King Kong by Nicholas Monro was commissioned in 1972 for display in Manzoni Gardens in The Bull Ring, in the centre of Birmingham, England. It was later displayed elsewhere in Birmingham, then in Edinburgh, and is now in Penrith....

 stood there.

A mural of a bull was located on the side of the building as visitors entered via the road splitting the market area.

The 1960s Bull Ring Centre had problems from the beginning and was very much a product of its era. At the time of its opening it was considered the height of modernity, but higher rentals within the shopping centre meant that traders turned away from it. The public were also less inclined to use the subways and escalators, which stopped working regularly. Also, it did not age well and soon became generally regarded as an unfortunate example of 1960s Brutalist architecture
Brutalist architecture
Brutalist architecture is a style of architecture which flourished from the 1950s to the mid 1970s, spawned from the modernist architectural movement.-The term "brutalism":...

, with its boxy grey concrete
Concrete
Concrete is a composite construction material, composed of cement and other cementitious materials such as fly ash and slag cement, aggregate , water and chemical admixtures.The word concrete comes from the Latin word...

 design and its isolation within ringroads connected only by pedestrian subways. It was, in later days, much disliked by the public and contributed to the popular conception that Birmingham was a concrete jungle of shopping centres and motorways.

Redevelopment of the Bull Ring

Early proposals

Plans for redevelopments began in the 1980s, a mere 20 years or so after the centre's completion, with many being just visions. In 1987, the first serious plans were released under a document called "The People's Plan" which had been designed by Chapman Taylor Architects
Chapman Taylor
Chapman Taylor is an international firm of architects, designers and masterplanners operating from 16 offices in 12 countries. Headquartered in London and established in 1959, it has won a number of awards; including those that recognise its contribution to sustainable practices and its commitment...

 for London and Edinburgh Trust (LET), who had bought the land following the end of Laing's lease. It proposed the full demolition of the Bull Ring Shopping Centre and the construction of a new mall described as "a huge aircraft-carrier settled on the streetscape of the city". The mall was a 500 metres (1,640.4 ft) long box with three floors.

A pressure group called Birmingham for People was formed who wanted to aid the redevelopment of the Bull Ring. They distributed leaflets of the proposals to 44,000 homes in the city. However, as a result of local opinion, LET were forced to change their proposals.

In 1988, in response to the calls for a new design, LET released a masterplan of numerous buildings with a wide pedestrianised street leading to St Martin's Church. As part of the design, two high rise buildings of a similar height to the Rotunda
Rotunda (Birmingham)
The Rotunda is an iconic, cylindrical highrise building in Birmingham, England. The Grade II listed building is tall and was completed in 1965. It was refurbished between 2004 and 2008 by Urban Splash with Glenn Howells who turned it into a residential building with serviced apartments on 19th and...

 were proposed to front New Street Station
Birmingham New Street Station
Birmingham New Street is the main railway station serving Birmingham, England, located in the city centre. It is an important hub for the British railway system, being served by a number of important long-distance and cross-country lines, including the Birmingham loop of the West Coast Main Line,...

 and Moor Street Station. However, lack of local support failed to allow the plans to materialise.

In 1995, LET again amended their designs through work with the public. However, a retail recession meant that the plans could not begin construction and they never developed.

Successful proposal

After the failure of the LET plan, new plans began to surface. In the mid-1990s, another serious proposal was produced and this gained support resulting in the publication of a masterplan. However, soon after the publication of the masterplan, changes were made to the design. In 1998, Selfridges voiced reservations about opening a store in Birmingham due to restrictions on doing so and considered opening a store in Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...

 instead. It was an important part of the planned Redevelopment of Birmingham.

Construction and opening

The successful proposal received planning permission and demolition of the 1960s Bull Ring Shopping Centre commenced in 2000 with the traders moving to the Rag Market in Edgbaston Street. It was replaced by a new design, mixing both traditional market activity with modern retail units. The main contractor was Sir Robert McAlpine
Sir Robert McAlpine
Sir Robert McAlpine Ltd. is a private British company headquartered in London. It carries out engineering and construction for the oil and gas, petrochemical, power generation, nuclear, pharmaceutical, defence, chemical, water and mining industries.-History:...

. The first building to be completed was the Nationwide Building Society
Nationwide Building Society
Nationwide Building Society is a British building society, and is the largest in the world. It has its headquarters in Swindon, England, and maintains significant administration centres in Bournemouth and Northampton...

 which, while not directly connected to the shopping centre, was part of the development. A new indoor shopping centre
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

, "Bullring" (as the commercial entity is branded) opened on 4 September 2003.

The first week saw the new shopping centre under considerable pressure due to the large crowds it attracted. On 4 September 2003, the day of opening, 276,600 people visited the shopping centre.

Design and layout

Bullring Shopping Centre was masterplanned and designed mainly by Benoy
Benoy
Benoy is an international firm of architects, masterplanners, retail auditors, visualisers, interior and graphic designers working from design studios in the United Kingdom, Abu Dhabi, Hong Kong, Shanghai and Singapore...

. The shopping centre consists of two main buildings (East and West Mall) which are connected by an underground passage lined with shops and is also accessible from St Martin's Square via glass doors. The doors to both wings from New Street can be removed when crowds get large and queues develop at the doors. This feature also allows cars for display to be driven into the building. They are sheltered by a glass roof known as the SkyPlane which covers 7000 square metres (8,371.9 sq yd) and appears to have no visible means of support. The two malls are different internally in design. The balustrades in the East Mall consist of integrated glass 'jewels' within the metal framework, and are of different colours formed through polyester powder coating. Touchscreen computers, developed by Calm Digital, are located throughout the building which allow a user to search for the location of a certain store or browse a map of the complex. It features a dramatic landmark building, housing a branch of Selfridges
Selfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...

 department store to a design by the Future Systems
Future Systems
Future Systems was a London-based architectural and design practice, formerly headed by Directors Jan Kaplický and Amanda Levete.Future Systems was founded by Kaplický after working with Denys Lasdun, Norman Foster, Renzo Piano, and Richard Rogers...

 architectural practice. The store is clad in 15,000 shiny aluminium discs and was inspired by a Paco Rabanne
Paco Rabanne
Francisco "Paco" Rabaneda Cuervo, more commonly known as Paco Rabanne is a Franco-Spanish fashion designer. He fled Spain for France with his mother when the Spanish Civil War broke out...

 sequinned dress. The Selfridges store cost £60 million and the contractor was Laing O'Rourke
Laing O'Rourke
Laing O'Rourke is a multinational construction company headquartered in Dartford, United Kingdom. It was founded in 1978....

. Covering an area of 25000 square metres (29,899.8 sq yd), the designs for the Selfridges store were first unveiled in 1999, not long before demolition of the original shopping centre began. The Selfridges store has won eight awards including the RIBA Award for Architecture
Royal Institute of British Architects
The Royal Institute of British Architects is a professional body for architects primarily in the United Kingdom, but also internationally.-History:...

 2004 and Destination of the Year Retail Week Awards 2004.

There is a multi-storey car park opposite Selfridges on Park Street which is connected to the Selfridges store via a 37 metre long, curved, polycarbonate
Polycarbonate
PolycarbonatePhysical PropertiesDensity 1.20–1.22 g/cm3Abbe number 34.0Refractive index 1.584–1.586FlammabilityV0-V2Limiting oxygen index25–27%Water absorption – Equilibrium0.16–0.35%Water absorption – over 24 hours0.1%...

-covered footbridge, known as the Parametric Bridge, suspended over the street. On the ground floor of the building is a modern furniture showroom.
In 2005, a small Costa Coffee
Costa Coffee
Costa Coffee is a British coffeehouse company founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Since 1995 it has been a subsidiary of Whitbread, since when the company has grown to over...

 café, designed by Marks Barfield Architects and dubbed the Spiral Café, was constructed alongside the steps leading towards to New Street from St Martin's Square. The building's shape resembles that of shell and features a curved bronze roof with both ends covered with glass. The main contractors were Thomas Vale and the structural engineers were Price and Myers 3D Engineering. The building form is inspired by the mathematician Leonardo Fibonacci who identified natural patterns of growth found throughout the universe, from the shapes of shells and pines cones to fractal patterns within galaxies.

The entire redevelopment was accompanied by an official project magazine and then commemorated with an 'art book' style book which covered Bullring's transformation in illustration and photography. Both book and magazine were produced by specialist publisher Alma Media International on behalf of the developers.

The shopping centre's design has both its admirers and detractors. In 2008, a poll conducted in conjunction with SimCity Creator
SimCity Creator
SimCity Creator is a video game in the Sim game series by Electronic Arts. It was released for the Wii in September 2008.-Overview:SimCity Creator follows the basic SimCity formula that sees players managing a city and placing residential, commercial, and industrial zones for buildings in addition...

stated that Bullring was the ugliest building in the country, although the poll has been criticised.

The 'catwalk' scenes of the television makeover show How to Look Good Naked
How to Look Good Naked
How to Look Good Naked is a television program, first aired on British Channel 4 in 2006, in which fashion stylist Gok Wan encourages women and men who are insecure with their bodies to strip nude for the camera...

are filmed at the Bullring.

Artwork

Numerous pieces of artwork are located in the grounds of the centre:
  • Three cube-shaped fountain
    Fountain
    A fountain is a piece of architecture which pours water into a basin or jets it into the air either to supply drinking water or for decorative or dramatic effect....

    s of varying size are situated near St Martin's Church. These are illuminated in different colours at night.
  • A 120 square metres (143.5 sq yd) glass mural by artist Martin Donlin faces the entrance to Birmingham New Street station
    Birmingham New Street Station
    Birmingham New Street is the main railway station serving Birmingham, England, located in the city centre. It is an important hub for the British railway system, being served by a number of important long-distance and cross-country lines, including the Birmingham loop of the West Coast Main Line,...

    .
  • Three light wands of varying height stand in Rotunda square near the entrances to both wings of Bullring. The wands sway in the wind and reflective platforms which protrude from the main carbon fibre core reflect light to create a beacon effect. At night the cores are illuminated in the colours of the shafts which are blue, green and red.
  • At the main entrance to the west building stands The Guardian, a 2.2 metres (7.2 ft) tall bronze
    Bronze
    Bronze is a metal alloy consisting primarily of copper, usually with tin as the main additive. It is hard and brittle, and it was particularly significant in antiquity, so much so that the Bronze Age was named after the metal...

     sculpture
    Sculpture
    Sculpture is three-dimensional artwork created by shaping or combining hard materials—typically stone such as marble—or metal, glass, or wood. Softer materials can also be used, such as clay, textiles, plastics, polymers and softer metals...

     of a turning bull. It was created by Laurence Broderick
    Laurence Broderick
    Laurence Broderick, ARBS, FRSA, is a British sculptor. His best known work is The Bull, a public sculpture in Birmingham, erected in 2003. His work consists largely of direct carvings in stone and editions in bronze, mostly figurative, wildlife and the female form...

     and has become a very popular photographic feature for visitors to Birmingham. The statue was vandalised in 2005 requiring that it be removed for repairs, but was returned to its spot again later that year. The sculptor has given his support to calls for the statue to be renamed "Brummie the Bull". However, it is more widely known as simply "The Bull." The sculpture was vandalised again in 2006.
  • Looking over St Martin's Square is the statue of Horatio Nelson
    Statue of Horatio Nelson, Birmingham
    The Statue of Horatio Nelson by Richard Westmacott Jr., RA stands in the Bull Ring, Birmingham, England.-Subscription:This bronze statue was the first publicly funded statue in Birmingham, and the first statue of Horatio Nelson in Britain...

    . The bronze statue was the first public monument for Birmingham and was sculpted by Richard Westmacott
    Richard Westmacott
    Sir Richard Westmacott, Jr., RA was a British sculptor.-Life and career:He studied under his father, Richard Westmacott the Elder, before going to Rome in 1793 to study under Antonio Canova...

    . It is also the first figurative memorial to Lord Nelson
    Horatio Nelson, 1st Viscount Nelson
    Horatio Nelson, 1st Viscount Nelson, 1st Duke of Bronté, KB was a flag officer famous for his service in the Royal Navy, particularly during the Napoleonic Wars. He was noted for his inspirational leadership and superb grasp of strategy and unconventional tactics, which resulted in a number of...

     to be erected in Great Britain (only second in the world after Montreal
    Montreal
    Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

    ) and was unveiled on 25 October 1809, as part of King George III
    George III of the United Kingdom
    George III was King of Great Britain and King of Ireland from 25 October 1760 until the union of these two countries on 1 January 1801, after which he was King of the United Kingdom of Great Britain and Ireland until his death...

    's Golden Jubilee
    Golden Jubilee
    A Golden Jubilee is a celebration held to mark a 50th anniversary.- In Thailand :King Bhumibol Adulyadej, the world's longest-reigning monarch, celebrated his Golden Jubilee on 9 June 1996.- In the Commonwealth Realms :...

     celebrations. It was originally located on the edge of the previous Bull Ring and stood on a marble base, but this was damaged when the statue was moved in 1958 and the current Portland stone
    Portland stone
    Portland stone is a limestone from the Tithonian stage of the Jurassic period quarried on the Isle of Portland, Dorset. The quarries consist of beds of white-grey limestone separated by chert beds. It has been used extensively as a building stone throughout the British Isles, notably in major...

     plinth dates from 1960. As part of the Bullring development, the developer agreed to restore the statue and railings, but in 2003 when the Bullring opened, there was no sign of the railings. The Birmingham Civic Society mounted a campaign to get the railings re-instated, whilst Bullring argued they were a health and safety risk and would destroy the openness of the public space. However, the railing were re-instated in September 2005 for the bi-centenary celebrations of the Battle of Trafalgar
    Battle of Trafalgar
    The Battle of Trafalgar was a sea battle fought between the British Royal Navy and the combined fleets of the French Navy and Spanish Navy, during the War of the Third Coalition of the Napoleonic Wars ....

    .
  • As each Christmas
    Christmas
    Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

     approaches, a silver-coloured structure is erected in St Martin's Square which resembles a stylised Christmas tree
    Christmas tree
    The Christmas tree is a decorated evergreen coniferous tree, real or artificial, and a tradition associated with the celebration of Christmas. The tradition of decorating an evergreen tree at Christmas started in Livonia and Germany in the 16th century...

    . Large chrome balls hang within the conical shaped structure which is adorned in chrome stars. Large 3-dimensional stars hang between both buildings. Both the stars and chrome sculpture are illuminated at night.
  • On 4 June 2008, the 'Bullring Britannia', a cruise ship located outside the shopping centre in St Martin's Square, was unveiled by the shopping centre owners. Throughout the summer, events took place aboard the ship including fashion shows, Mr Sexy Legs competition and activities for children.

Rotunda

A part of the James A. Roberts design for the first Bull Ring Shopping Centre included a 12 storey circular office block. However, upon revising his design this was increased to 25 storeys. As a result of this, plans for a rooftop restaurant and a cinema were dropped. This became the Rotunda
Rotunda (Birmingham)
The Rotunda is an iconic, cylindrical highrise building in Birmingham, England. The Grade II listed building is tall and was completed in 1965. It was refurbished between 2004 and 2008 by Urban Splash with Glenn Howells who turned it into a residential building with serviced apartments on 19th and...

 and is a surviving component of the 1960s development.

The Rotunda has been converted into apartments by developers Urban Splash
Urban Splash
Urban Splash is a British company which regenerates decaying industrial warehouses, mills, Victorian terraced houses and other buildings. These buildings have mainly been converted into housing...

. Although located close to the development and constructed at the same time as the 1960s centre, it was not part of the development despite being included in the design. A poem is engraved into one of the stones in the wall of the Bullring dedicated to the Rotunda. The public space to the front of both malls facing the High Street and New Street is named Rotunda Square after the building.

Major Stores

  • Selfridges
    Selfridges
    Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...

  • Debenhams
    Debenhams
    Debenhams plc is a British retailer operating under a department store format in the UK, Ireland and Denmark, and franchise stores in other countries. The Company was founded in the eighteenth century as a single store in London and has now grown to around 160 shops...

  • Forever 21
    Forever 21
    Forever 21 is an American chain of clothing retailers with branches in major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers fashion and accessories for young women and men....

  • TK Maxx
  • Next
    Next (retailer)
    Next plc is a British retailer marketing clothing, footwear, accessories and home products with its headquarters in Enderby, Leicestershire, England. The company has over 550 stores throughout the UK and the Republic of Ireland, and 50 franchise branches in Europe, Asia and the Middle East...

  • H&M
    H&M
    H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....

  • Apple Store
  • Topshop
    Topshop
    Topshop is a British clothes retailer with shops in over 20 countries and online operations in a number of its markets. Its sales come primarily from women's clothing and fashion accessories...

    /Topman
    Topman
    TOPMAN is the stand-alone fashion business counterpart of Topshop that caters exclusively to men’s clothing. A part of the Arcadia Group, which also owns Burton, Miss Selfridge, Wallis, Evans, British Home Stores and Dorothy Perkins, Topman has a chain of high-street men's clothing stores located...

  • hmv
    HMV
    His Master's Voice is a trademark in the music business, and for many years was the name of a large record label. The name was coined in 1899 as the title of a painting of the dog Nipper listening to a wind-up gramophone...

  • DKNY
    DKNY
    DKNY is a label of fashion designer Donna Karan. It is also the name of a clothing store in New York City featuring Donna Karan's associated line.-History:...

  • Zara
    Zara (clothing)
    Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and...

  • Jack & Jones/Vero Moda
  • Armani Exchange
  • Hollister Co.
    Hollister Co.
    Hollister Co., sometimes advertised as Hollister or HCo., is an American lifestyle brand by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18 through its SoCal-inspired image and casual wear. Goods are available in-store and through the company's online store...

  • New Look
  • Reiss
    Reiss (brand)
    Reiss is a UK-based fashion brand owned and run by founder, David Reiss. The brand produces men's and women's clothing. It has 65 stores, located primarily in the UK, but with stores in the USA, Ireland, UAE, China and Malaysia. One store is located in Multrees Walk in Edinburgh, another in Marina...

  • Hugo Boss
    Hugo Boss
    Hugo Ferdinand Boss was the founder of clothing company Hugo Boss.-Early life:Boss was born in Metzingen, Germany. After completing his apprenticeship and one year of employment, he founded his own company in Metzingen in 1923.-Support of Nazism:Boss joined the Nazi Party in 1931, two years before...

  • River Island
    River Island
    River Island is one of Britain's best known high street fashion brands and can be found in most cities across the UK. The brand also has stores in Singapore, Turkey, Poland, Ireland, the Netherlands, and the Middle East.-History:...

  • Mamas & Papas
    Mamas & Papas
    Mamas & Papas is a UK-based retailer and manufacturer supplying prams, pushchairs, baby products, furniture and maternity wear. It was established in Huddersfield in 1981 by Italian entrepreneurs David and Luisa Scacchetti and has grown as a family business to become one of the UK’s top nursery...

  • Cult
  • JD Sports
    JD Sports
    JD Sports Fashion plc, more commonly known as just JD, is a sports-fashion retail company based in Bury, Greater Manchester, England with shops throughout the United Kingdom and with one in Ireland...

  • Tommy Hilfiger
    Tommy Hilfiger
    Thomas Jacob "Tommy" Hilfiger is an American fashion designer and founder of the premium lifestyle brand Tommy Hilfiger.-Early life:...

  • All Saints
  • Boots
    Boots UK
    Boots UK Limited , is a leading pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country...

  • Lacoste
  • Sports Direct
    Sports Direct
    Sports Direct International plc is a British retailing group. Founded in 1982 by former county squash coach Mike Ashley, the company is now the UK's largest sporting retailer through a number of retail subsidiaries and sports equipment brands. Although now a publicly traded company on the London...


Restaurants and cafes

  • Pizza Express
    Pizza Express
    PizzaExpress is a restaurant group with over 400 restaurants across the United Kingdom and 40 overseas in China, Europe, Hong Kong, Japan and the Middle East. It was founded in 1965 by Peter Boizot.In Ireland, PizzaExpress trades under the name Milano....

  • Nando's
    Nando's
    Nando's is a casual dining restaurant group originating from South Africa with a Portuguese/Mozambican theme. Founded in 1987, Nando's operates in thirty countries on five continents....

  • Jamie's Italian
    Jamie Oliver
    James "Jamie" Trevor Oliver, MBE , sometimes known as The Naked Chef, is an English chef, restaurateur and media personality, known for his food-focused television shows, cookbooks and more recently his campaign against the use of processed foods in national schools...

  • Wagamama
    Wagamama
    Wagamama is a British-headquartered restaurant chain, serving pan-Asian food in the style of a modern Japanese Ramen bar.-History:Created by Alan Yau, who subsequently created the Chinese restaurants Hakkasan and Yauatcha in London, the first Wagamama opened in 1992 off Gower Street in...

  • Browns Restaurants
    Browns Restaurants
    Browns Restaurants is a British chain of restaurants, mostly located in the south of England.Browns was the first hospitality venture established by millionaire Jeremy Mogford, who in 1973 invested £10,000 in the first Browns Restaurant and Bar in Brighton, East Sussex...

  • handmade burger Co.
  • Cafe Rouge
    Café Rouge
    Café Rouge is a French-styled restaurant chain in the UK, offering an all-day serving of main course meals, lighter snacks and salads as well as an extensive wine list. It is part of a bigger restaurant network owned by Tragus Ltd.-History:...

  • Pizza Hut
    Pizza Hut
    Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....

  • Cafe Rouge
    Café Rouge
    Café Rouge is a French-styled restaurant chain in the UK, offering an all-day serving of main course meals, lighter snacks and salads as well as an extensive wine list. It is part of a bigger restaurant network owned by Tragus Ltd.-History:...

  • ChaoBaby
  • Del Villaggio
  • EAT.
    EAT.
    EAT. is a chain of sandwich shops with over 90 branches in the UK, the majority in London, with others in Birmingham, Brighton, Cambridge, Canterbury, London Heathrow Airport , Gatwick Airport, Leicester, Manchester, Windsor, Oxford and Edinburgh.The first shop was opened in October 1996 in...

  • Starbucks Coffee
  • Druckers Vienna Patisserie
    Druckers Vienna Patisserie
    Drucker's Vienna Patisserie is a chain of pâtisseries in Great Britain. It was founded by Andre Drucker in 1964, for the purpose of introducing the people of his adopted city of Birmingham to the pâtisseries he had known when he was a young man in Vienna....

  • Costa Coffee
    Costa Coffee
    Costa Coffee is a British coffeehouse company founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops. Since 1995 it has been a subsidiary of Whitbread, since when the company has grown to over...



Trading levels

In its first year of service, 36.5 million visitors to the new Bullring were recorded, making it the most visited shopping centre outside the West End of London
West End of London
The West End of London is an area of central London, containing many of the city's major tourist attractions, shops, businesses, government buildings, and entertainment . Use of the term began in the early 19th century to describe fashionable areas to the west of Charing Cross...

. This exceeded even the most optimistic predictions, and for Bullring's supporters has justified the £530 million cost of building it. The new Bullring is now one of Europe's largest city centre shopping centres.

An advertising campaign operated during the year to attract visitors. The campaign consisted mainly of television advertisements which used the slogan: Leaflets were handed to the public so that the managers of the shopping centre could hear of the views of the people who visit it.

Future developments

On September 6, 2010, plans were announced for a 20000 sq ft (1,858.1 m²) expansion with the creation of three new restaurant units totalling around 10000 sq ft (929 m²) around St Martins Church with the existing Pizza Hut
Pizza Hut
Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....

 and Nandos to be brought out closer to St Martins Church and thus expanded. The 3 new restaurants have all been signed up to a tennant with Browns Bar and Brasserie and Chaobaby opening their first restaurants in Birmingham in the larger two of the units closest to Jamies Italian. Chaobaby will house a flagship jellyfish tank wall within the restaurant. The other unit closest to Selfridge will be home to Handmade Burger Co. In addition to the existing Nandos, Wagamama
Wagamama
Wagamama is a British-headquartered restaurant chain, serving pan-Asian food in the style of a modern Japanese Ramen bar.-History:Created by Alan Yau, who subsequently created the Chinese restaurants Hakkasan and Yauatcha in London, the first Wagamama opened in 1992 off Gower Street in...

, Pizza Hut
Pizza Hut
Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....

 and Jamie's Italian
Jamie Oliver
James "Jamie" Trevor Oliver, MBE , sometimes known as The Naked Chef, is an English chef, restaurateur and media personality, known for his food-focused television shows, cookbooks and more recently his campaign against the use of processed foods in national schools...

 this will create a hub of seven restaurants named Spiceal Street. Construction commenced in March 2011 on the extension which will consist of a glass, wooden and aluminium exterior and "ribbon" effect roof. The award winning Spiral Cafe that was once sited here will be moved to the Newhall Square development in the centre of the development of offices, leisure and residential units. The old copper roof will be recycled and incorporated into a new piece of artwork symbolising a tree outside Browns Bar and Brasserie.

External links

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