Selfridges, AKA Selfridges & Co, is a chain of high end department store

Department store

A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

s in the United Kingdom. It was founded by Harry Gordon Selfridge

Harry Gordon Selfridge

Harry Gordon Selfridge, Sr. was an American-born retail magnate, who founded the British department store Selfridges.-Early years:...

. The flagship store in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

's Oxford Street

Oxford Street

Oxford Street is a major thoroughfare in the City of Westminster in the West End of London, United Kingdom. It is Europe's busiest shopping street, as well as its most dense, and currently has approximately 300 shops. The street was formerly part of the London-Oxford road which began at Newgate,...

 is the second largest shop in the UK (after Harrods

Harrods

Harrods is an upmarket department store located in Brompton Road in Brompton, in the Royal Borough of Kensington and Chelsea, London. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies including Harrods Bank, Harrods Estates, Harrods Aviation and Air...

) and was opened on 15 March 1909.

More recently, three other stores have been opened; in Trafford

Trafford

The Metropolitan Borough of Trafford is a metropolitan borough of Greater Manchester, England. It has a population of 211,800, covers , and includes the towns of Altrincham, Partington, Sale, Stretford, and Urmston...

, Greater Manchester

Greater Manchester

Greater Manchester is a metropolitan county in North West England, with a population of 2.6 million. It encompasses one of the largest metropolitan areas in the United Kingdom and comprises ten metropolitan boroughs: Bolton, Bury, Oldham, Rochdale, Stockport, Tameside, Trafford, Wigan, and the...

 (1998), in Manchester

Manchester

Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

 City Centre's Exchange Square

Exchange Square

Exchange Square can refer to:*Exchange Square , South Africa*Exchange Square *Exchange Square , England*Exchange Square , England...

 (2002) and in the Bullring

Bullring, Birmingham

The Bull Ring is a major commercial area of Birmingham, England. It has been an important feature of Birmingham since the Middle Ages, when its market was first held...

, Birmingham

Birmingham

Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

 (2003). Until 1990, the store belonged to Liverpool's now-defunct Lewis's

Lewis's

Lewis's was a large department store in Liverpool city centre. It was formerly the flagship of a chain of department stores under the Lewis's name, that operated from 1856 to 1991, when the company went into administration. Several stores in the chain were bought by the company Owen Owen and...

 retail group.