Walkers (snack foods)
Encyclopedia
Walkers is a British snack food
manufacturer operating mainly in the United Kingdom and Republic of Ireland
and to a lesser extent on the European continent. They are best known for manufacturing crisps. They hold 47 per cent of the British crisp market. The Walkers site in Leicester is one of the largest crisp production plants in the world, producing over 11 million bags of crisps per day and using about 800t of potatoes.
to Leicester
to take over an established butcher
's shop in the high street. Meat rationing after World War II saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. With potato crisps being increasingly popular with the public, managing director R.E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.
, which in turn is a subsidiary of PepsiCo
, with the current logo a derivative of the North American Lay's
logo. The company is still a significant presence in Leicester. Gary Lineker
, formerly a Leicester City footballer, is now the face of the company, starring in most of their advertising
campaigns. The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4,000 people in fifteen locations.
In 2000, Walkers' 1995 advertisement starring Gary Lineker
was named the ninth best television commercial of all time, in a poll conducted by The Sunday Times
and Channel 4
.
In February 2006 Walkers changed their brand label and typeset. They also announced they were to reduce the saturated fat
in their crisps by 70%. They started frying their crisps in SunSeed oil, a variety of sunflower oil, claiming the oil's higher monounsaturated fat content made it healthier than the sunflower oil which they used previously. They once again changed their packaging style in June 2007, rather similar to the logo used from 1998–2006.
Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor Crisps
were the three main brands of Nabisco's
UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers. The only products currently retaining the Smiths brand are Salt & Vinegar and Ready Salted Chipsticks, Frazzles
and the "Savoury Selection", which includes Bacon Flavour Fries, Scampi Flavour Fries and Cheese Flavoured Moments
.
In 1997, Walkers became the brand name of the Quavers
and Monster Munch
snacks. In August 2000 Walkers launched Max, a brand with a range of crisps. More Max flavours were introduced in 2001. In the same year Walkers bought Squares, a range of snacks from Smiths.
In 2002 Walkers bought Wotsits
from Golden Wonder
. In May 2002 Walkers launched Sensations, a range of crisps in the UK. Walkers introduced the Quavers flavours Salt & Vinegar and Prawn Cocktail in July 2002.
In 2003 Walkers bought Salt & Shake, Scampi Fries and Bacon Fries from Smiths. In 2005 Walkers launched Wotsits Twisted, a range of cheese puffs
in the UK. Nutrition information has appeared on the front of Walkers crisps packets since 2006.
In 2007 Walkers launched Sunbites, a range of crisps made using wholegrains.
In July 2008 Walkers launched its "Do Us A Flavour" campaign, challenging members of the public to think up a unique flavour of crisp. In January 2009 six flavours were picked and released as special editions, available until May 2009. During this period, consumers could vote on their favourite and the winner would become a permanent flavour. The winner of the competition was Builder's Breakfast by Emma Rushin from Belper
in Derbyshire
. This flavour was itself discontinued a year later in May of 2010 in order for Walkers to focus on the upcoming 'Flavour Cup'(see below)
In summer 2009 Walkers launched its premium Red Sky
brand of "all natural" potato crisps and snacks.
In April 2010 the company launched a promotional campaign entitled the 'Walkers Flavour Cup' to find the world's favourite flavour. The flavour with the most fans at the end of the tournament would be declared the winner. Walkers encouraged people to engage in the social media activity and upload Photos & Videos to their website proving people's Superfan status of Walkers Crisps. The best fan from each of the 15 flavours won £10,000. In the end, English Roast Beef & Yorkshire Pudding won the flavour cup.
For the 2011 Comic Relief
four celebrities; Jimmy Carr
, Stephen Fry
, Al Murray
and Frank Skinner
each represented four new flavours and the three whose crisps sell the least amount would be waxed
by Denise Van Outen
on the 18 March 2011 on Red Nose Day (see below).
His choice is "Beale's Fish & Chips" crisps, a rename of the Fish & Chips Standard.
For the 2010 FIFA World Cup:
For Red Nose Day 2010:
From launch the flavours have changed in 2006 and again 2009. Current flavours are:
2006 Re-Brand Flavours:-
The Original Launch Flavours:-
The 50g bag size for the pub trade was produced following a survey by Walkers regarding the average size of a social group in a pub, and the average number of crisps people would take when a bag was passed around; on average, the purchaser should be left with the same weight of crisps in their Grab bag after passing it around their friends as would be found in a standard 34.5g pack.
Snack food
A snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....
manufacturer operating mainly in the United Kingdom and Republic of Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
and to a lesser extent on the European continent. They are best known for manufacturing crisps. They hold 47 per cent of the British crisp market. The Walkers site in Leicester is one of the largest crisp production plants in the world, producing over 11 million bags of crisps per day and using about 800t of potatoes.
History
In the 1880s Henry Walker moved from MansfieldMansfield
Mansfield is a town in Nottinghamshire, England. It is the main town in the Mansfield local government district. Mansfield is a part of the Mansfield Urban Area....
to Leicester
Leicester
Leicester is a city and unitary authority in the East Midlands of England, and the county town of Leicestershire. The city lies on the River Soar and at the edge of the National Forest...
to take over an established butcher
Butcher
A butcher is a person who may slaughter animals, dress their flesh, sell their meat or any combination of these three tasks. They may prepare standard cuts of meat, poultry, fish and shellfish for sale in retail or wholesale food establishments...
's shop in the high street. Meat rationing after World War II saw the factory output drop dramatically and the company looked at alternatives to make use of the wasted capacity. With potato crisps being increasingly popular with the public, managing director R.E. Gerrard helped the company shift focus and began hand-slicing and frying potatoes.
Present day
Walkers is now owned by Frito-LayFrito-Lay
Frito-Lay North America is the division of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips,...
, which in turn is a subsidiary of PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
, with the current logo a derivative of the North American Lay's
Lay's
Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965...
logo. The company is still a significant presence in Leicester. Gary Lineker
Gary Lineker
Gary Winston Lineker, OBE , is a former English footballer, who played as a striker. He is a sports broadcaster for the BBC, Al Jazeera Sports and Eredivisie Live...
, formerly a Leicester City footballer, is now the face of the company, starring in most of their advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
campaigns. The official website states that an estimated "11 million people will eat a Walkers product every day". The company employs over 4,000 people in fifteen locations.
In 2000, Walkers' 1995 advertisement starring Gary Lineker
Gary Lineker
Gary Winston Lineker, OBE , is a former English footballer, who played as a striker. He is a sports broadcaster for the BBC, Al Jazeera Sports and Eredivisie Live...
was named the ninth best television commercial of all time, in a poll conducted by The Sunday Times
The Sunday Times (UK)
The Sunday Times is a Sunday broadsheet newspaper, distributed in the United Kingdom. The Sunday Times is published by Times Newspapers Ltd, a subsidiary of News International, which is in turn owned by News Corporation. Times Newspapers also owns The Times, but the two papers were founded...
and Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
.
In February 2006 Walkers changed their brand label and typeset. They also announced they were to reduce the saturated fat
Saturated fat
Saturated fat is fat that consists of triglycerides containing only saturated fatty acids. Saturated fatty acids have no double bonds between the individual carbon atoms of the fatty acid chain. That is, the chain of carbon atoms is fully "saturated" with hydrogen atoms...
in their crisps by 70%. They started frying their crisps in SunSeed oil, a variety of sunflower oil, claiming the oil's higher monounsaturated fat content made it healthier than the sunflower oil which they used previously. They once again changed their packaging style in June 2007, rather similar to the logo used from 1998–2006.
Many of Walkers brands were formerly branded under the Smiths Crisps name. This comes from the time when Walkers, Smiths and Tudor Crisps
Tudor Crisps
Tudor Crisps were launched and produced in Sunderland, North East England in 1947. In 1961 they were purchased by Smiths Crisps.The brand focused on more unusual choices of flavour over the years including tomato ketchup, pickled onion, fried onion, fried tomato & bacon, kipper and even...
were the three main brands of Nabisco's
Nabisco
Nabisco is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a production facility at 7300 S...
UK snack division with Tudor being marketed mainly in the north of England and Walkers in the south. After the takeover by Pepsico the Tudor name was dropped and the Smiths brand has gradually been phased out in favour of Walkers. The only products currently retaining the Smiths brand are Salt & Vinegar and Ready Salted Chipsticks, Frazzles
Frazzles
Frazzles are a bacon-flavoured corn-based snack sold in the United Kingdom, once manufactured by Smiths, now by Walkers. The packet has kept to the same brown background with yellow writing style throughout the years. The crisps have been produced since 1975, as printed on recent packaging. The...
and the "Savoury Selection", which includes Bacon Flavour Fries, Scampi Flavour Fries and Cheese Flavoured Moments
Cheese Flavoured Moments
Cheese Flavoured Moments are a British snack product made by Walkers under the Smiths brand name. They are part of the luxury small-bagged "Savoury Selection" range which also includes Bacon Flavour Fries and Scampi Flavour Fries. These are some of the only snack products to still be sold using...
.
In 1997, Walkers became the brand name of the Quavers
Quavers
Quavers are a British snack, originally made by Smiths, and now produced by Walkers. Walkers, part of the Pepsico family, purchased the Quavers brand in 1997 where it became one of the Frito Lay International brand names.- History :...
and Monster Munch
Monster Munch
Monster Munch is a baked corn snack available in the United Kingdom, produced by Walkers. Although the snack is largely aimed at children, it is enjoyed widely by people of all ages.-Smiths Monster Munch :...
snacks. In August 2000 Walkers launched Max, a brand with a range of crisps. More Max flavours were introduced in 2001. In the same year Walkers bought Squares, a range of snacks from Smiths.
In 2002 Walkers bought Wotsits
Wotsits
Wotsits is a brand of cheese puffs sold by Walkers. The most common form are cheese flavoured curly shapes. However over the years various other shapes and flavours have also been sold...
from Golden Wonder
Golden Wonder
Golden Wonder is a British company that manufactures snack foods, most notably crisps.-History:Founded in Stoneyburn in 1947 by the Scottish bakery owner William Alexander, the company was named after the Golden Wonder potato. The company was acquired by UK-based Dalgety plc in 1987...
. In May 2002 Walkers launched Sensations, a range of crisps in the UK. Walkers introduced the Quavers flavours Salt & Vinegar and Prawn Cocktail in July 2002.
In 2003 Walkers bought Salt & Shake, Scampi Fries and Bacon Fries from Smiths. In 2005 Walkers launched Wotsits Twisted, a range of cheese puffs
Cheese puffs
Cheese puffs, cheese curls, cheese balls, or corn curls are a puffed corn snack, coated with a mixture of cheese or cheese-flavored powders...
in the UK. Nutrition information has appeared on the front of Walkers crisps packets since 2006.
In 2007 Walkers launched Sunbites, a range of crisps made using wholegrains.
In July 2008 Walkers launched its "Do Us A Flavour" campaign, challenging members of the public to think up a unique flavour of crisp. In January 2009 six flavours were picked and released as special editions, available until May 2009. During this period, consumers could vote on their favourite and the winner would become a permanent flavour. The winner of the competition was Builder's Breakfast by Emma Rushin from Belper
Belper
Belper is a town and civil parish in the local government district of Amber Valley in Derbyshire, England.-Geography:Belper is situated eight miles north of Derby and is centred in the valley of the River Derwent...
in Derbyshire
Derbyshire
Derbyshire is a county in the East Midlands of England. A substantial portion of the Peak District National Park lies within Derbyshire. The northern part of Derbyshire overlaps with the Pennines, a famous chain of hills and mountains. The county contains within its boundary of approx...
. This flavour was itself discontinued a year later in May of 2010 in order for Walkers to focus on the upcoming 'Flavour Cup'(see below)
In summer 2009 Walkers launched its premium Red Sky
Red Sky snacks
Red Sky snacks are a range of potato, root, and nut snacks from Walkers. The range was introduced in the UK in April 2009 as a premium "sharing product" in the snacks category....
brand of "all natural" potato crisps and snacks.
In April 2010 the company launched a promotional campaign entitled the 'Walkers Flavour Cup' to find the world's favourite flavour. The flavour with the most fans at the end of the tournament would be declared the winner. Walkers encouraged people to engage in the social media activity and upload Photos & Videos to their website proving people's Superfan status of Walkers Crisps. The best fan from each of the 15 flavours won £10,000. In the end, English Roast Beef & Yorkshire Pudding won the flavour cup.
For the 2011 Comic Relief
Comic Relief
Comic Relief is an operating British charity, founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry in response to famine in Ethiopia. The highlight of Comic Relief's appeal is Red Nose Day, a biennial telethon held in March, alternating with sister project Sport Relief...
four celebrities; Jimmy Carr
Jimmy Carr
James Anthony Patrick "Jimmy" Carr is an English-Irish comedian and humourist. He is known for his deadpan delivery and dark humour. He is also a writer, actor and presenter of radio and television....
, Stephen Fry
Stephen Fry
Stephen John Fry is an English actor, screenwriter, author, playwright, journalist, poet, comedian, television presenter and film director, and a director of Norwich City Football Club. He first came to attention in the 1981 Cambridge Footlights Revue presentation "The Cellar Tapes", which also...
, Al Murray
Al Murray
Alastair James Hay "Al" Murray , is a British comedian best known for his stand-up persona, The Pub Landlord, a stereotypical xenophobic public house licensee. In 2003, he was listed in The Observer as one of the 50 funniest acts in British comedy...
and Frank Skinner
Frank Skinner
Frank Skinner is a British writer, comedian and actor. He is best known for his television presenting, often alongside David Baddiel, with whom he also collaborated for the football song "Three Lions."He is a radio presenter on the Saturday morning slot on Absolute Radio.-Youth and early career...
each represented four new flavours and the three whose crisps sell the least amount would be waxed
Waxing
Waxing is a method of semi-permanent hair removal which removes the hair from the root. New hair will not grow back in the previously waxed area for two to eight weeks, although some people will start to see regrowth in only a week. Almost any area of the body can be waxed, including eyebrows,...
by Denise Van Outen
Denise van Outen
Denise van Outen is an English actress, singer and television presenter. Her most notable roles to date are as a presenter on The Big Breakfast, and as Roxie Hart in the musical Chicago on both the West End and on Broadway.- Early life :Born Denise Kathleen Outen in Basildon, Essex, she is the...
on the 18 March 2011 on Red Nose Day (see below).
Current flavours
- BBQ Rib (Black)
- Cheese & Onion (Blue)
- Pickled Onion (Yellow)
- Prawn Cocktail (Pink)
- Ready Salted (Red)
- Roast Chicken (Orange)
- Salt & Vinegar (Green)
- Smoky Bacon (Dark Red)
- Steak & Onion (Brown)
- Tomato Ketchup (Dark Brown and Dark Green - originally branded as HeinzHeinzHeinz may refer to:People with the surname Heinz:*Drue Heinz, American arts patron*H. John Heinz III , U.S. senator from Pennsylvania*H. John Heinz IV , eldest son of Senator John Heinz...
Tomato Ketchup flavour) - Worcester Sauce (Purple)
- Turkey & Stuffing (Dark Green)
- Spicy (Peach)
- Cheddar Cheese & Bacon (Dark Yellow)
- Sour Cream & Chive (Cream)
- Plane - Huw Selby recently won a competition to rename a current flavour for a short period.
His choice is "Beale's Fish & Chips" crisps, a rename of the Fish & Chips Standard.
Former flavours
The following flavours were available for a short time either because they tied in with special promotions, or failed to meet sales expectations:- Baked Bean (Orange) Comic relief 2003 limited edition
- Baked Ham & Mustard (Orange)
- Barbecue (Black, renamed BBQ Rib)
- Cheese & Branston Pickle (Dark Green)
- Cheese & Chive (Green & Yellow)
- Chicken Tikka (Brown)
- Ham & Mustard (Dark Pink)
- Jamaican Jerk Chicken (light green)
- Lamb Curry (Dark Yellow)
- Lamb & Mint Sauce (Dark Green)
- Marmite (Yellow/Black)
- Ploughmans (Light and Dark Green)
- Roast Gammon (Pink and Black)
- Roast Turkey & Stuffing (Dull Green & Snowflakes) Christmas edition
- Roast Turkey with Paxo Sage & Onion Stuffing (Dark Purple) Christmas edition
- Sausage & Heinz Tomato Ketchup (White)
- Spicy Chilli (Dark Purple)
- Spicy Mango Chutney (Yellow)
- Toasted Cheese (Yellow)
For the 2010 FIFA World Cup:
- American Cheeseburger
- ArgentineanArgentinaArgentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
Flame Grilled Steak - Australian BBQ Kangaroo
- BrazilBrazilBrazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian Salsa - DutchNetherlandsThe Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
Edam Cheese - English Roast Beef & Yorkshire Pudding
- French Garlic Baguette
- German Bratwurst Sausage
- Irish Stew
- Italian Spaghetti Bolognese
- Japanese Teriyaki Chicken
- Scottish Haggis
- South African Sweet Chutney
- Spanish Chicken Paella
- Welsh Rarebit
For Red Nose Day 2010:
- Jimmy CarrJimmy CarrJames Anthony Patrick "Jimmy" Carr is an English-Irish comedian and humourist. He is known for his deadpan delivery and dark humour. He is also a writer, actor and presenter of radio and television....
: "Jimmy con Carrne" (Chili con carneChili con carneChili con carne is a spicy stew. The name of the dish derives from the Spanish chile con carne, "chili pepper with meat". Traditional versions are made, minimally, from chili peppers, garlic, onions, and cumin, along with chopped or ground beef. Beans and tomatoes are frequently included...
) - Stephen FryStephen FryStephen John Fry is an English actor, screenwriter, author, playwright, journalist, poet, comedian, television presenter and film director, and a director of Norwich City Football Club. He first came to attention in the 1981 Cambridge Footlights Revue presentation "The Cellar Tapes", which also...
: "Stephen Fry Up" (Full English fry upFull breakfastA full breakfast is a meal that consists of several courses, traditionally a starter , a main course, tea with milk, toast and marmalade or other preserves. Many variations are possible....
) - Al MurrayAl MurrayAlastair James Hay "Al" Murray , is a British comedian best known for his stand-up persona, The Pub Landlord, a stereotypical xenophobic public house licensee. In 2003, he was listed in The Observer as one of the 50 funniest acts in British comedy...
: "Steak and Al Pie" (SteakSteakA steak is a cut of meat . Most are cut perpendicular to the muscle fibers, improving the perceived tenderness of the meat. In North America, steaks are typically served grilled, pan-fried, or broiled. The more tender cuts from the loin and rib are cooked quickly, using dry heat, and served whole...
and aleAleAle is a type of beer brewed from malted barley using a warm fermentation with a strain of brewers' yeast. The yeast will ferment the beer quickly, giving it a sweet, full bodied and fruity taste...
) - Frank SkinnerFrank SkinnerFrank Skinner is a British writer, comedian and actor. He is best known for his television presenting, often alongside David Baddiel, with whom he also collaborated for the football song "Three Lions."He is a radio presenter on the Saturday morning slot on Absolute Radio.-Youth and early career...
: "Frank Roast Dinner" (Roast chicken dinnerSunday roastThe Sunday roast is a traditional British main meal served on Sundays , consisting of roasted meat, roast potato or mashed potato, with accompaniments such as Yorkshire pudding, stuffing, vegetables and gravy....
)
Variations
- Walkers Crinkles
- Cheddar and Onion
- Simply Sea Salt
- Salt and Malt Vinegar
- Sweet Chilli
- Sunbites (Wholegrain Crispy Snacks)
- (Sun Ripened) Sweet Chilli
- Cheddar (and Caramalised Onion)
- Sour Cream (and Cracked Black Pepper)
- (Oven Roasted) Onion and Rosemary
- (Lightly) Sea Salted
- Lights (formerly Lites) (Low fat)
- Cheese and Onion
- Simply Salted (Ready Salted)
- Sour Cream and Chive
- Potato Heads (Low fat with no artificial colours/flavourings/preservatives) (Discontinued in 2008)
- Prawn Cocktail
- Cheese and Onion
- Ready Salted
- Roasted Chicken
- Salt and Vinegar
- Cheese Heads (Similar to Potato Heads)
- Cheese
- Cheese and Onion
- Baked
- Cheese & Onion
- Ready Salted
- Salt & Vinegar
- Sour CreamSour creamSour cream is a dairy product rich in fats obtained by fermenting a regular cream by certain kinds of lactic acid bacteria. The bacterial culture, which is introduced either deliberately or naturally, sours and thickens the cream. Its name stems from the production of lactic acid by bacterial...
& Chive - Bacon & Cheddar
- Mango Chilli
- Max
- Cheese and Onion
- Cheese Burger [NEW]
- Chargrilled Steak
- Chip Shop Curry (no longer in stores)
- PaprikaPaprikaPaprika is a spice made from the grinding of dried fruits of Capsicum annuum . In many European languages, the word paprika refers to bell peppers themselves. The seasoning is used in many cuisines to add color and flavor to dishes. Paprika can range from mild to hot...
- Salt & Vinegar (no longer in stores)
- Salt 'n' ShakeSalt 'n' ShakeSalt 'n' Shake is one of the United Kingdom's oldest crisp brands, originally manufactured by The Smith's Snackfood Company. They are most notable for containing a blue sachet containing 0.6g of salt, allowing the purchaser to salt the crisps to their own taste.According to the packet, Salt 'n'...
- Original
- Sensations
From launch the flavours have changed in 2006 and again 2009. Current flavours are:
-
- Thai Sweet Chilli
- Roasted Chicken & Thyme
- Roasted Tomato & Aromatic Spices (Launched 2010)
- Vintage Cheddar & Onion Chutney
- Balsamic Vinegar & Caramelised Onion
- Southern Style Barbecue
- Buffalo Mozzarella & Herbs
- Oriental Red Curry
- Poppadoms Lime & Coriander Chutney
- Oriental Crackers Peking Spare Ribs
- Smoked Monterrey Chilli with Goats Cheese
2006 Re-Brand Flavours:-
-
- Gently Infused LimeLime (fruit)Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
& ThaiThailandThailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
Spices - ChickenChicken (food)Chicken is the most common type of poultry in the world, and is prepared as food in a wide variety of ways, varying by region and culture.- History :...
with Italian Spices - Oven Roasted Chicken with Lemon & ThymeThymeThyme is a culinary and medicinal herb of the genus Thymus.-History:Ancient Egyptians used thyme for embalming. The ancient Greeks used it in their baths and burnt it as incense in their temples, believing it was a source of courage...
- Sea SaltSea saltSea salt, salt obtained by the evaporation of seawater, is used in cooking and cosmetics. It is historically called bay salt or solar salt...
- Vintage CheeseCheddar cheeseCheddar cheese is a relatively hard, yellow to off-white, and sometimes sharp-tasting cheese, produced in several countries around the world. It has its origins in the English village of Cheddar in Somerset....
& Onion ChutneyChutneyChutney is a a condiment used in South Asian cuisine that usually contains a spice and vegetable mix.Chutneys are wet or dry, having a coarse to fine texture. The Anglo-Indian loan word refers to fresh and pickled preparations indiscriminately, with preserves often sweetened. At least several... - Thai Sweet Chilli
- Balsamic Vinegar and Caramelised Onion
- Sensations Popadoms
- Sensations Oriental Crackers
- Sensations Corn Chips
- Gently Infused Lime
The Original Launch Flavours:-
-
-
-
- Chargrilled Steak & Pepper Sauce
- Four Cheese and Onion
- Oven Roast Chicken & Thyme
- Roast Lamb & Mint Sauce
- Roasted Onion & Balsamic Vinegar
- Sea Salt and Cracked Black Pepper
- Thai Sweet Chilli
- Sensations Oriental Crackers
- Sensations Poppadom Bites
-
-
Pack sizes
The common pack sizes.- 34.5g Standard Bags (Crisps)
- 32g Standard Bags (Crinkles)
- 25g (formerly 27.5g) "Multipack" Bags
- 28g Crinkles "Multipack" Bags
- 40g bags (Sensations or monster munch only)
- 50g (formerly 55g) "Grab Bag" Bags, produced primarily for the pub trade
- 95g Bags (Sensations Thai Sweet Chilli only)
- 120g Bags (Cheese & Onion & Ready Salted)
- 150g Big Bags (Sensations Share-It Bags & Crinkles Share-It Bags)
- 300g Sharing Bag (Available around Christmas Time only)
The 50g bag size for the pub trade was produced following a survey by Walkers regarding the average size of a social group in a pub, and the average number of crisps people would take when a bag was passed around; on average, the purchaser should be left with the same weight of crisps in their Grab bag after passing it around their friends as would be found in a standard 34.5g pack.
Other types of snack food
- Chipsticks
- Ready Salted
- Salt and Vinegar
- DoritosDoritosDoritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay ....
- Cool Original
- Tangy Cheese
- Chili Heatwave
- Flamin' Cheeseball (hard to find)
- Dippas Lightly Salted
- Dippas Hint Of Lime
- Collisions: T-bone steak & Green pepper
- Collisions: Chicken & Zesty salsa
- French Fries
- Cheese and Onion
- Salt and Vinegar
- Ready Salted
- Worcester Sauce
- BBQ Beef
- FrazzlesFrazzlesFrazzles are a bacon-flavoured corn-based snack sold in the United Kingdom, once manufactured by Smiths, now by Walkers. The packet has kept to the same brown background with yellow writing style throughout the years. The crisps have been produced since 1975, as printed on recent packaging. The...
- Bacon
- Squares
- Ready Salted
- Cheese and Onion
- Salt and Vinegar
- QuaversQuaversQuavers are a British snack, originally made by Smiths, and now produced by Walkers. Walkers, part of the Pepsico family, purchased the Quavers brand in 1997 where it became one of the Frito Lay International brand names.- History :...
- Cheese
- Ketchup (Discontinued)
- Prawn Cocktail
- Salt and Vinegar
- Tangy Tomato (Discontinued)
- Mega Monster MunchMonster MunchMonster Munch is a baked corn snack available in the United Kingdom, produced by Walkers. Although the snack is largely aimed at children, it is enjoyed widely by people of all ages.-Smiths Monster Munch :...
- Pickled Onion
- Flamin'Hot
- Roast Beef
- WotsitsWotsitsWotsits is a brand of cheese puffs sold by Walkers. The most common form are cheese flavoured curly shapes. However over the years various other shapes and flavours have also been sold...
- Really Cheesy
- Flamin'Hot (multipack only)
- Prawn Cocktail (multipack only)
- Snaps
- Spicy Tomato
- Cheese (discontinued)