used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media
such as newspaper
, magazines, television commercial, radio advertisement, outdoor advertising or direct mail
; or new media
such as website
s and text messages.
Commercial advertisers often seek to generate increased consumption
of their product
s or services through "Brand
ing," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers
.
Many a small thing has been made large by the right kind of advertising.
You can tell the ideals of a nation by its advertisements.
Living in age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
The Federal Radio Commission has interpreted the concept of public interest so as to favor in actual practice one particular group ... the commercial broadcasters.
"Papa, what is the moon supposed to advertise?"
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Advertising is the whip which hustles humanity up the road to the Better Mousetrap. It is the vision which reproaches man for the paucity of his desires.
An advertising agency is 85% confusion and 15% commission.