Frito-Lay
Overview
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos
Fritos
Fritos is the name of a brand of corn chips made by Frito-Lay. Elmer Doolin was so taken with the bag of corn chips served with his lunch in San Antonio, Texas that he paid $100 for the recipe. In 1932, he started the Frito Corporation. Original Fritos ingredients are limited to whole corn, corn...
corn chips, Cheetos
Cheetos
Cheetos is a brand of cheese-flavored cornmeal snack made by Frito-Lay, a subsidiary of PepsiCo. Fritos creator Charles Elmer Doolin invented Cheetos in 1948, and began national distribution in the U.S. The initial success of Cheetos was a contributing factor to the merger between The Frito Company...
cheese-flavored snacks, Doritos
Doritos
Doritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay ....
and Tostitos
Tostitos
Tostitos is a brand of tortilla chips and dips produced by Frito-Lay and introduced in 1979, with national distribution in the United States reached in 1981. They are made from all-white corn. Traditionally, Tostitos chips contain no extra flavoring or preservatives, and thus are advertised to be...
tortilla chips, Lay's
Lay's
Lay's is the brand name for a number of potato chip varieties as well as the name of the company that founded the chip brand in 1932. Lay's chips has been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965...
potato chips, Ruffles
Ruffles
Ruffles is the name of a brand of ruffled potato chips produced by Frito-Lay. Frito Company acquired the rights to Ruffles brand potato chips in 1958....
chips and Walker's potato crisps (Europe)—each of which generated annual worldwide sales over $1 billion in 2009.
Frito-Lay began in the early 1930s as two separate companies, The Frito Company and H.W.
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