Cheese Flavoured Moments
Encyclopedia
Cheese Flavoured Moments are a British snack product
made by Walkers
under the Smiths brand name. They are part of the luxury small-bagged "Savoury Selection" range which also includes Bacon Flavour Fries and Scampi Flavour Fries. These are some of the only snack products to still be sold using the Smiths brand name. The other products are Chipsticks and Frazzles
. They also use the slogan "Bite Sized Snacks with the Big Sized Taste".
Cheese Flavoured Moments are unique among popular crisps and snacks in that they actually contain a real cheese filling inside the wheat
exterior. Because of this they are allowed to use the word "Flavoured" in their title. Because the other two products do not contain real bacon or scampi they instead use the word "Flavour". This is a legal requirement in the UK.
The description on this product reads "Cereal snack with cheese flavoured centres". Although the pack appears small, it weighs 28g, which is as much as many of the available crisps brands.
While traditionally a pub snack, during the 90s they were also available in larger packets and sold in popular supermarkets.
It has been noticed recently that the size of the individual snacks have been reduced, possibly to reduce costs. It was announced on the 12th January 2010 that Smiths would no longer manufacture them due to lack of popularity. It is known Smiths plan to release 'Veggie moments' to fill the gap alongside the ever popular Scampi and Bacon fries.
According to a recent response from a representative at Pepsico's UK Customer Service department (dated August 27, 2010) "I am pleased to advise I am not aware of any plans to discontinue producing Cheese Flavoured Moments", it would appear that the parent company of Walkers and indeed Smiths has no current plans to axe this product.
Snack food
A snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....
made by Walkers
Walkers (snack foods)
Walkers is a British snack food manufacturer operating mainly in the United Kingdom and Republic of Ireland and to a lesser extent on the European continent. They are best known for manufacturing crisps. They hold 47 per cent of the British crisp market...
under the Smiths brand name. They are part of the luxury small-bagged "Savoury Selection" range which also includes Bacon Flavour Fries and Scampi Flavour Fries. These are some of the only snack products to still be sold using the Smiths brand name. The other products are Chipsticks and Frazzles
Frazzles
Frazzles are a bacon-flavoured corn-based snack sold in the United Kingdom, once manufactured by Smiths, now by Walkers. The packet has kept to the same brown background with yellow writing style throughout the years. The crisps have been produced since 1975, as printed on recent packaging. The...
. They also use the slogan "Bite Sized Snacks with the Big Sized Taste".
Cheese Flavoured Moments are unique among popular crisps and snacks in that they actually contain a real cheese filling inside the wheat
Wheat
Wheat is a cereal grain, originally from the Levant region of the Near East, but now cultivated worldwide. In 2007 world production of wheat was 607 million tons, making it the third most-produced cereal after maize and rice...
exterior. Because of this they are allowed to use the word "Flavoured" in their title. Because the other two products do not contain real bacon or scampi they instead use the word "Flavour". This is a legal requirement in the UK.
The description on this product reads "Cereal snack with cheese flavoured centres". Although the pack appears small, it weighs 28g, which is as much as many of the available crisps brands.
While traditionally a pub snack, during the 90s they were also available in larger packets and sold in popular supermarkets.
It has been noticed recently that the size of the individual snacks have been reduced, possibly to reduce costs. It was announced on the 12th January 2010 that Smiths would no longer manufacture them due to lack of popularity. It is known Smiths plan to release 'Veggie moments' to fill the gap alongside the ever popular Scampi and Bacon fries.
According to a recent response from a representative at Pepsico's UK Customer Service department (dated August 27, 2010) "I am pleased to advise I am not aware of any plans to discontinue producing Cheese Flavoured Moments", it would appear that the parent company of Walkers and indeed Smiths has no current plans to axe this product.