In-N-Out Burger
Encyclopedia
In-N-Out Burger is a regional chain
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

 of fast food restaurant
Fast food restaurant
A fast food restaurant, also known as a Quick Service Restaurant or QSR within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service...

s with locations in the western United States
Western United States
.The Western United States, commonly referred to as the American West or simply "the West," traditionally refers to the region comprising the westernmost states of the United States. Because the U.S. expanded westward after its founding, the meaning of the West has evolved over time...

. Founded in 1948 by Harry Snyder
Harry Snyder
Harry Snyder along with his wife Esther Snyder were the founders of In-N-Out Burger. Snyder was one of the first people to develop the idea of a drive-thru hamburger restaurant, where customers would be able to order their food via an intercom....

 and his wife Esther
Esther Snyder
Esther Lavelle Snyder founded In-N-Out Burger, with her husband Harry Snyder, in 1948.-Early life:Snyder was born and raised in Sorento, Illinois as one of eight children...

, establishing the first In-N-Out burger in Baldwin Park and headquartered in Irvine, California
Irvine, California
Irvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...

, In-N-Out Burger has since expanded outside Southern California
Southern California
Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...

 to the rest of the state, Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

, Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...

, Utah
Utah
Utah is a state in the Western United States. It was the 45th state to join the Union, on January 4, 1896. Approximately 80% of Utah's 2,763,885 people live along the Wasatch Front, centering on Salt Lake City. This leaves vast expanses of the state nearly uninhabited, making the population the...

 and Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

. The current owner is Lynsi Martinez
Lynsi Martinez
Lynsi Martinez is the owner and heiress of the In-N-Out Burger company. She is the only child of Lynda and H...

, the only grandchild of founders Harry
Harry Snyder
Harry Snyder along with his wife Esther Snyder were the founders of In-N-Out Burger. Snyder was one of the first people to develop the idea of a drive-thru hamburger restaurant, where customers would be able to order their food via an intercom....

 and Esther Snyder
Esther Snyder
Esther Lavelle Snyder founded In-N-Out Burger, with her husband Harry Snyder, in 1948.-Early life:Snyder was born and raised in Sorento, Illinois as one of eight children...

. There are currently 258 locations (as of March 2011) with no location more than one day's drive from a regional distribution center. As the chain has expanded they have opened several distribution centers in addition to their original Baldwin Park location. These new distribution centers, located in Arizona (Phoenix
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

), Utah (Draper
Draper, Utah
Draper is a city in Salt Lake and Utah Counties in the U.S. state of Utah, located about south of Salt Lake City along the Wasatch Front. Between 1990 and 2000 Draper was Utah's fastest-growing city over 5,000 people . Its population in 1990 was 7,143 and had grown to 25,220 by the 2000 census...

), and Texas (Dallas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...

) will provide for potential future expansion to other parts of the country. The company's business practices have been noted for employee-centered personnel policies. For example, In-N-Out is one of the few fast food
Fast food
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

 chains in the United States to pay its employees significantly more than state and federally mandated minimum wage
Minimum wage
A minimum wage is the lowest hourly, daily or monthly remuneration that employers may legally pay to workers. Equivalently, it is the lowest wage at which workers may sell their labour. Although minimum wage laws are in effect in a great many jurisdictions, there are differences of opinion about...

 guidelines – starting at $
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

10 per hour in California, as of January 2008.

The In-N-Out restaurant chain has developed a loyal customer base, and has been rated as one of the top fast food restaurants in several customer satisfaction surveys.

First generation

In-N-Out's first location was opened in Baldwin Park, CA by Harry Snyder
Harry Snyder
Harry Snyder along with his wife Esther Snyder were the founders of In-N-Out Burger. Snyder was one of the first people to develop the idea of a drive-thru hamburger restaurant, where customers would be able to order their food via an intercom....

 and his wife Esther
Esther Snyder
Esther Lavelle Snyder founded In-N-Out Burger, with her husband Harry Snyder, in 1948.-Early life:Snyder was born and raised in Sorento, Illinois as one of eight children...

 at the southwest corner of what is now the intersection of Interstate 10 and Francisquito Avenue in the Los Angeles
Los Angeles, California
Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...

 suburb
Suburb
The word suburb mostly refers to a residential area, either existing as part of a city or as a separate residential community within commuting distance of a city . Some suburbs have a degree of administrative autonomy, and most have lower population density than inner city neighborhoods...

 of Baldwin Park, California
Baldwin Park, California
Baldwin Park is a city located in the central San Gabriel Valley region of Los Angeles County, California, United States. As of the 2010 census, the population was 75,390, down from 75,837 at the 2000 census.- History :...

. According to the company's website, the Snyders had a simple plan that is still in use today: "Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment."

A second In-N-Out was opened west of the intersection of Grand avenue and Arrow Highway in Covina, CA three years later. The company remained a relatively small southern California chain until the 1970s. The Snyders managed their first restaurants closely to ensure quality was maintained. The chain had 18 restaurants when Harry Snyder died in 1976 at the age of 67.

Second generation

In 1976, Rich Snyder, 24 years old at the time, became the company president after his father's death. Along with his brother Guy, Rich had reportedly begun working in his father's In-N-Outs "from the ground floor" at an early age. Over the next twenty years, the chain experienced a period of rapid growth under Rich's leadership, expanding to over 90 restaurants.

In 1992, In-N-Out opened its first non-southern California restaurants in Las Vegas, Nevada
Las Vegas metropolitan area
The Las Vegas Valley is the heart of the Las Vegas-Paradise, NV MSA also known as the Las Vegas–Paradise–Henderson MSA which includes all of Clark County, Nevada, and is a metropolitan area in the southern part of the U.S. state of Nevada. The Valley is defined by the Las Vegas Valley landform, a ...

. Expansion then began into northern California
Northern California
Northern California is the northern portion of the U.S. state of California. The San Francisco Bay Area , and Sacramento as well as its metropolitan area are the main population centers...

, including the San Francisco Bay Area, while additional Las Vegas-area restaurants were added. However, after opening restaurant #93 in Fresno, California
Fresno, California
Fresno is a city in central California, United States, the county seat of Fresno County. As of the 2010 census, the city's population was 510,365, making it the fifth largest city in California, the largest inland city in California, and the 34th largest in the nation...

, on December 15, 1993, Rich Snyder and four other passengers died in a plane crash on approach to John Wayne Airport
John Wayne Airport
John Wayne Airport is an airport in an unincorporated area in Orange County, California, with its mailing address in the city of Santa Ana, which is also the county seat, hence the International Air Transport Association airport code. The main entrance to the airport is off of MacArthur Blvd in...

 in Orange County, California
Orange County, California
Orange County is a county in the U.S. state of California. Its county seat is Santa Ana. As of the 2010 census, its population was 3,010,232, up from 2,846,293 at the 2000 census, making it the third most populous county in California, behind Los Angeles County and San Diego County...

. The charter aircraft they were on had been following a Boeing 757
Boeing 757
The Boeing 757 is a mid-size, narrow-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. Passenger versions of the twinjet have a capacity of 186 to 289 persons and a maximum range of , depending on variant and cabin configuration...

 in for landing, became caught in its wake turbulence
Wake turbulence
Wake turbulence is turbulence that forms behind an aircraft as it passes through the air. This turbulence includes various components, the most important of which are wing vorticies and jetwash. Jetwash refers simply to the rapidly moving gases expelled from a jet engine; it is extremely turbulent,...

, and crashed. The ensuing crash investigation led to the Federal Aviation Administration
Federal Aviation Administration
The Federal Aviation Administration is the national aviation authority of the United States. An agency of the United States Department of Transportation, it has authority to regulate and oversee all aspects of civil aviation in the U.S...

 requirement for an adequate distance between heavy aircraft and following light aircraft to allow wake turbulence to diminish.

Upon Rich's death in 1993, his brother, Guy Snyder, assumed the presidency and continued the company's expansion through the 1990s, dying in 1999 from an overdose of painkillers. He was only president for six years, but during this time, In-N-Out had expanded from 93 to 140 locations. Esther Snyder, his mother and one of In-N-Out's original two founders, subsequently took over the presidency.

The 21st century

Locations in Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

 were established in 2000, while other Nevada restaurants were opened in Reno
Reno, Nevada
Reno is the county seat of Washoe County, Nevada, United States. The city has a population of about 220,500 and is the most populous Nevada city outside of the Las Vegas metropolitan area...

, Sparks
Sparks, Nevada
Sparks is a city in Washoe County, Nevada, United States, located east of Reno, Nevada. The 2010 U.S. Census Bureau population count was 90,264. Sparks is often referred to as half of a twin city .-Geography and Climate:...

 and Carson City
Carson City, Nevada
The Consolidated Municipality of Carson City is the capital of the state of Nevada. The words Consolidated Municipality refer to a series of changes in 1969 which abolished Ormsby County and merged all the settlements contained within its borders into Carson City. Since that time Carson City has...

 in late 2004. In-N-Out became a huge success in these new locations. In 2007 the opening of the first restaurant in Tucson, Arizona
Tucson, Arizona
Tucson is a city in and the county seat of Pima County, Arizona, United States. The city is located 118 miles southeast of Phoenix and 60 miles north of the U.S.-Mexico border. The 2010 United States Census puts the city's population at 520,116 with a metropolitan area population at 1,020,200...

 broke company records for most burgers sold in one day along with the most sold in one week. In 2008 In-N-Out expanded into a fourth state by opening a location in Washington, Utah, a suburb of St. George
St. George, Utah
St. George is a city located in the southwestern part of the U.S. state of Utah, and the county seat of Washington County, Utah. It is the principal city of and is included in the St. George, Utah, Metropolitan Statistical Area. The city is 119 miles northeast of Las Vegas, Nevada, and 303 miles ...

. By late 2009 the chain expanded into northern Utah with three new locations situated in Draper
Draper, Utah
Draper is a city in Salt Lake and Utah Counties in the U.S. state of Utah, located about south of Salt Lake City along the Wasatch Front. Between 1990 and 2000 Draper was Utah's fastest-growing city over 5,000 people . Its population in 1990 was 7,143 and had grown to 25,220 by the 2000 census...

, American Fork
American Fork, Utah
American Fork is a city in Utah County, Utah, United States, at the foot of Mount Timpanogos in the Wasatch Range, north of Utah Lake. It is part of the Provo–Orem, Utah Metropolitan Statistical Area. The population was 26,263 at the 2010 census, nearly a 20% growth since the 2000 census...

, and Orem
Orem, Utah
Orem is a city in Utah County, Utah, United States, in the north-central part of the state. It is adjacent to Provo, Lindon, and Vineyard and is about south of Salt Lake City. Orem is one of the principal cities of the Provo-Orem, Utah Metropolitan Statistical Area, which includes all of Utah and...

. More locations opened in the spring of 2010. The additional restaurants were built in West Valley City
West Valley City, Utah
West Valley City is a city in Salt Lake County and a suburb of Salt Lake City in the U.S. state of Utah. The population was 129,480 at the 2010 census,...

, West Jordan
West Jordan, Utah
West Jordan is a city in Salt Lake County, Utah, United States. West Jordan is a rapidly growing suburb of Salt Lake City and has a mixed economy. According to the 2010 Census, the city had a population of 103,712, placing it as the fourth most populated in the state. The city occupies the...

, Centerville
Centerville, Utah
Centerville is a city in Davis County, Utah, United States. It is part of the Ogden-Clearfield Metropolitan Statistical Area. The population was 15,335 at the 2010 census...

, and Riverton
Riverton, Utah
Riverton is a city in Salt Lake County, Utah, United States. It is part of the Salt Lake City, Utah Metropolitan Statistical Area. The population was 38,753 at the 2010 census. Riverton is one of the fastest-growing cities in the state of Utah, and was ranked by CNN Money Magazine as the 60th best...

. Another possible future location is Layton
Layton, Utah
-External links:*...

.
In May 2010, In-N-Out announced their expansion plans to the Dallas area. The first two Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

 locations opened in Frisco and Allen on May 11, 2011. Other planned Texas locations include one in Dallas near Southern Methodist University
Southern Methodist University
Southern Methodist University is a private university in Dallas, Texas, United States. Founded in 1911 by the Methodist Episcopal Church, South, SMU operates campuses in Dallas, Plano, and Taos, New Mexico. SMU is owned by the South Central Jurisdiction of the United Methodist Church...

 and another in the downtown area
Downtown Fort Worth
Downtown Fort Worth is the central business district of Fort Worth, Texas, United States.* Sundance Square - Fort Worth's downtown has is an 8 block entertainment district for the city. The Square has brick-pavers, sidewalk cafes, and landscaping which set it apart...

 of nearby Fort Worth
Fort Worth, Texas
Fort Worth is the 16th-largest city in the United States of America and the fifth-largest city in the state of Texas. Located in North Central Texas, just southeast of the Texas Panhandle, the city is a cultural gateway into the American West and covers nearly in Tarrant, Parker, Denton, and...

 later in 2011. These new Texas locations required the company to build a new patty production facility and distribution center in Texas, according to company vice president Carl Van Fleet.

While the company grew, it struggled to maintain its family roots. Esther Snyder died in 2006 at the age of 86 and passed the presidency to Mark Taylor, former vice president of operations. Taylor became the company's fifth president and first non-family member to hold the position, although he does have ties to the family. The company's current heiress is Lynsi Martinez
Lynsi Martinez
Lynsi Martinez is the owner and heiress of the In-N-Out Burger company. She is the only child of Lynda and H...

, daughter of Guy and only grandchild of Esther and Harry Snyder. Martinez, who was 23 years old at her grandmother's death, will gain control of the company in stages over 12 years.

Former executive Rich Boyd lawsuit, 2006

In 2006, a lawsuit exposed a possible family feud over the chain's corporate leadership. Richard Boyd, one of In-N-Out's vice presidents and co-trustee of two-thirds of the company stock, accused Lynsi Martinez and allied corporate executives of trying to force out Esther Snyder and attempting to fire Boyd unreasonably. Pre-empting the suit, Martinez, Snyder and Taylor appeared in a December video message to employees, telling them not to believe everything they hear. The company then responded with a lawsuit of its own, alleging that Boyd had construction work done on his personal property and charged it to the company, as well as favoring contractors with uncompetitive bids. Boyd was then suspended from his role as co-trustee and Northern Trust Bank of California took his place (as co-trustee) until a hearing set for May 10, 2006. However, in April the judge dismissed two of In-N-Out's claims against Boyd. A trial date of October 17, 2006, was set but never occurred, and a settlement was reached out of court. Ultimately, Boyd was permanently removed from his role as an employee and co-trustee.

Chadder's lawsuit, June 2007

In June 2007, the company filed suit against an American Fork, Utah
American Fork, Utah
American Fork is a city in Utah County, Utah, United States, at the foot of Mount Timpanogos in the Wasatch Range, north of Utah Lake. It is part of the Provo–Orem, Utah Metropolitan Statistical Area. The population was 26,263 at the 2010 census, nearly a 20% growth since the 2000 census...

, restaurant named Chadder's for trademark infringement, claiming that the "look and feel" of the restaurant too closely mimicked In-N-Out, and that the restaurant violated trademarked menu items, such as "Animal Style", "Protein Style", "Double-Double", and so forth.

The company was tipped off by Utah customers contacting the customer service department asking if In-N-Out opened a location in Utah under a different name or if they were affiliated with the restaurant in any way. Several customers stated they ordered trademarked items such as Animal and Protein styles.

On June 7, 2007, In-N-Out's general counsel visited the Chadders restaurant in American Fork and "viewed the premises and operations and ordered a meal not listed on its menu. He requested an 'Animal style Double-Double with Animal fries,' and his order was filled." Utah District court Judge Ted Stewart issued a temporary restraining order against the look-alike. Chadder's opened another location near the Salt Lake City area and one in Provo
Provo, Utah
Provo is the third largest city in the U.S. state of Utah, located about south of Salt Lake City along the Wasatch Front. Provo is the county seat of Utah County and lies between the cities of Orem to the north and Springville to the south...

.

In 2009, In-N-Out opened a restaurant in American Fork less than a mile from the Chadder's restaurant. Per their Web site, Chadder's started selling a "Stubby Double" instead of "Double Double".
The Chadder's restaurants in Utah have gone out of business since In-N-Out restaurants have opened in Utah.

Menu

The In-N-Out menu consists of three burger varieties: hamburger, cheeseburger, and "Double-Double" (double meat/double cheese). French fries and fountain drinks are available, as well as three flavors of milkshakes. The hamburgers come with lettuce, tomato, with or without onions (the customer is asked upon ordering, and may have them fresh or grilled), and a sauce, which is called "spread" (a Thousand Island dressing
Thousand Island dressing
Thousand Island dressing is a salad dressing and condiment, a variant of remoulade and Russian dressing.Its base commonly contains mayonnaise and can include olive oil, lemon juice, orange juice, paprika, Worcestershire sauce, mustard, vinegar, cream, chili sauce, tomato puree, ketchup, or Tabasco...

 variant).

There are, however, additional named items not on the menu, but available at every In-N-Out. These variations reside on the chain's "secret menu," though the menu is accessible on the company's web site. These variations include 3x3 (which has three patties and three slices of cheese), 4x4 (four patties and four slices of cheese), Neapolitan
Neapolitan ice cream
Neapolitan ice cream is made up of blocks of chocolate, vanilla and strawberry ice cream side by side in the same container ....

 shakes, grilled cheese sandwich (comes with everything that the burgers come with except meat, plus two slices of melted cheese), veggie burgers (comes with everything that the burgers come with; is not an actual veggie patty, and does not come with cheese), and Animal Style, a house specialty that the company has trademarked because of its association with the chain. An Animal Style fry comes with two slices of melted cheese, spread, and grilled onions on top; Animal style burgers have mustard fried into the meat patties as they cook, and in addition to the lettuce and tomato it also includes pickles, grilled onions and extra spread.

Until recently, it was a trademark of In-N-Out to accommodate burger orders of any size by adding patties at an additional cost. A particularly famous incident involving a 100x100 (100 patties, 100 slices of cheese) occurred in 2004. Once word got out of the incredibly large sandwich, In-N-Out management disallowed anything larger than a 4x4. However, one can order what is called a "Flying Dutchman" which consists of two meat patties and two slices of cheese by itself (no bun, condiments, or veggies).

Store design and layout

The signature colors for In-N-Out are white, red, and yellow. The white is used for the buildings' exterior walls and the employees' basic uniform. Red is used for the buildings' roofs and the employees' aprons and hats. Yellow is used for the decorative band on the roof and iconic zig-zag in the logo. However, variations in the color scheme do occur.

The first In-N-Outs had a common design, placing the kitchen "stand" between two lanes of cars. The "front" lane is nearest the street, and the "back" lane away from the street. A metal awning provides shade for several tables for customers desiring to park and eat, but there is no indoor dining. A walk-up window faces the parking area. These restaurants store food and supplies in a separate building, and it is not uncommon for a driver to be asked to wait a moment while employees carry replenishments to the kitchen across the rear lane.

This simpler design is a popular image on In-N-Out ads and artwork, which often shows classic cars such as 1965 Mustangs and 1968 Firebirds visiting the original restaurants. The original Covina restaurant, located on Arrow Highway west of Grand Avenue, was forced to close in the early 1990s due to re-engineering and development of the area. A modern design, drive-up/dining room restaurant was built a few hundred feet away. The new building is much larger (approximately half the size of the entire lot upon which the earlier restaurant sat), and is often filled to capacity.
Like many chain restaurants, newer In-N-Out restaurants are based on a set of templates or "cookie-cutter" blueprints, which are chosen based on available space and expected traffic levels. While external appearance of its buildings may vary to meet local zoning and architectural requirements, the interior floor plan and decor in most recently constructed In-N-Out restaurants is identical. However, some restaurants are designed to stand out. Notable unique In-N-Out locations include the restaurant on Fisherman's Wharf, San Francisco and the restaurant in Westwood, Los Angeles.

Today's typical location has an interior layout that includes a customer service counter with registers
Point of sale
Point of sale or checkout is the location where a transaction occurs...

 in front of a kitchen and food preparation area. There are separate storage areas for paper goods (napkins, bags, etc.) and "dry" food goods (potatoes, buns, etc.), as well as a walk-in refrigerator for perishable goods (lettuce, cheese, spread etc.), and a dedicated meat refrigerator for burger patties. The customer area includes an indoor dining room with a combination of booths, tables, and bar-style seating. Outside seating is usually available as well, with tables and benches. Most newer restaurants contain a one-lane drive-through
Drive-through
A drive-through, or drive-thru, is a type of service provided by a business that allows customers to purchase products without leaving their cars. The format was first pioneered in the United States in the 1930s but has since spread to other countries. The first recorded use of a bank using a drive...

.
There are other design elements common among today's In-N-Out locations. Matching In-N-Out's California-inspired palm tree theme, palm trees are sometimes planted to form an "X" in front of the restaurants. This is an allusion to founder Harry Snyder's favorite movie, Stanley Kramer's
Stanley Kramer
Stanley Earl Kramer was an American film director and producer. Kramer was responsible for some of Hollywood's most famous "message" movies...

 It's a Mad, Mad, Mad, Mad World
It's a Mad, Mad, Mad, Mad World
It's a Mad, Mad, Mad, Mad World is a 1963 American comedy film produced and directed by Stanley Kramer about the madcap pursuit of $350,000 in stolen cash by a diverse and colorful group of strangers...

, in which the characters look for a hidden treasure and find it under "the big W" made by four palm trees, with the middle two forming an "X".

Advertising

Like other fast food
Fast food
Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

 chains, In-N-Out uses roadside billboards that lure customers to the nearest location. Billboard ads typically display an image of the trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

ed Double-Double burger. The chain uses short radio commercials, often limited to the jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

, "In-N-Out, In-N-Out. That's what a hamburger's all about." Television commercials, which are less common, feature the hamburger's visual appeal. In-N-Out seldom uses celebrities in ads, although John Cleese
John Cleese
John Marwood Cleese is an English actor, comedian, writer, and film producer. He achieved success at the Edinburgh Festival Fringe and as a scriptwriter and performer on The Frost Report...

 and John Goodman
John Goodman
John Stephen Goodman is an American film, television, and stage actor. He is best known for his role as Dan Conner on the television series Roseanne for which he won a Best Actor Golden Globe Award in 1993, and for appearances in the films of the Coen brothers, with prominent roles in Raising...

 have voiced radio spots. In the past, the Snyders also sponsored Christmas music programming with voice-over
Voice-over
Voice-over is a production technique where a voice which is not part of the narrative is used in a radio, television production, filmmaking, theatre, or other presentations...

s expressing the meaning of the holiday.

In addition to conventional, paid advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

, In-N-Out benefits from positive word of mouth
Word of mouth
Word of mouth, or viva voce, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. Oral tradition is cultural material and...

 spread by enthusiastic fans
Fan (person)
A Fan, sometimes also called aficionado or supporter, is a person with a liking and enthusiasm for something, such as a band or a sports team. Fans of a particular thing or person constitute its fanbase or fandom...

. For many years it gave customers free bumper stickers which simply said "In-N-Out Burger". (Many of these were altered to read "In-N-Out urge"). The company helps devoted customers advertise its brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 by selling souvenir clothing with the In-N-Out logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

. Celebrity fans and free endorsements in mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 also promote the business. When Heisman Trophy
Heisman Trophy
The Heisman Memorial Trophy Award , is awarded annually to the player deemed the most outstanding player in collegiate football. It was created in 1935 as the Downtown Athletic Club trophy and renamed in 1936 following the death of the Club's athletic director, John Heisman The Heisman Memorial...

 winner and Ohio State quarterback
Ohio State Buckeyes football
The Ohio State Buckeyes football team is an intercollegiate varsity sports team of The Ohio State University. The team is a member of the Big Ten Conference of the NCAA, playing at the Division I Football Bowl Subdivision, formerly Division I-A, level. The team nickname is derived from the state...

 Troy Smith
Troy Smith
Troy James Smith is an American football quarterback for the Omaha Nighthawks of the United Football League. He was drafted by the Baltimore Ravens of the NFL in the fifth round of the 2007 NFL Draft. He played college football at Ohio State.Smith has also played for the San Francisco 49ers. He...

 raved about In-N-Out cheeseburgers during a press conference before the 2007 BCS National Championship Game
BCS National Championship Game
The BCS National Championship Game, or BCS National Championship, is the final bowl game of the annual Bowl Championship Series and is intended by the organizers of the BCS to determine the U.S. national champion of the NCAA Division I Football Bowl Subdivision...

, a senior executive said, "It does not get much better than that for us. We're kind of a small company, and we do not have any celebrity endorsers. But I think we just got the best one we could have."

Popularity

The burger chain has achieved widespread popularity which has led to celebration by some when brought to new locations, and the opening of a new restaurant often becomes an event. When one opened in Scottsdale, Arizona
Scottsdale, Arizona
Scottsdale is a city in the eastern part of Maricopa County, Arizona, United States, adjacent to Phoenix. According to the U.S. Census Bureau, as of 2010 the population of the city was 217,385...

, there was a four-hour wait for food, and news helicopters whirled above the parking lot.

The chain's image has also made it popular in more non-traditional ways. For example, In-N-Out is still considered acceptable in some areas with a strong opposition to corporate food restaurants, such as McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

. Local business leaders in San Francisco's Fisherman's Wharf district said they opposed every other fast food chain except In-N-Out, because they wanted to maintain the flavor of family-owned, decades-old businesses in the area, with one saying locals would ordinarily "be up in arms about a fast-food operation coming to Fisherman's Wharf," but "this is different." California native and Colorado Rockies
Colorado Rockies
The Colorado Rockies are a Major League Baseball team based in Denver, Colorado. Established in 1991, they started play in 1993 and are in the West Division of the National League. The team is named after the Rocky Mountains...

 player Jason Giambi
Jason Giambi
Jason Gilbert Giambi is an American professional baseball first baseman with the Colorado Rockies of Major League Baseball.He was the American League MVP in 2000 while with the Oakland Athletics, and is a five-time All-Star who has led the American League in walks four times, in on base percentage...

 would often visit In-N-Out Burger when on the West Coast with his former team, the New York Yankees
New York Yankees
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division...

. He said he tried to open an In-N-Out Burger restaurant in New York, but was unsuccessful.

The chain also has fans in a number of renowned chefs including Gordon Ramsay
Gordon Ramsay
Gordon James Ramsay, OBE is a Scottish chef, television personality and restaurateur. He has been awarded 13 Michelin stars....

, Thomas Keller
Thomas Keller
Thomas Keller is an American chef, restaurateur, and cookbook writer. He and his landmark Napa Valley restaurant, The French Laundry in Yountville, California, have won multiple awards from the James Beard Foundation, notably the Best California Chef in 1996, and the Best Chef in America in 1997...

, Julia Child
Julia Child
Julia Child was an American chef, author, and television personality. She is recognized for introducing French cuisine to the American public with her debut cookbook, Mastering the Art of French Cooking, and her subsequent television programs, the most notable of which was The French Chef, which...

, Anthony Bourdain
Anthony Bourdain
Anthony Michael "Tony" Bourdain is an American chef, author and television personality. He is well known for his 2000 book Kitchen Confidential: Adventures in the Culinary Underbelly, and is the host of Travel Channel's culinary and cultural adventure program Anthony Bourdain: No Reservations.A...

, and Mario Batali
Mario Batali
Mario Batali is an American chef, writer, restaurateur and media personality. In addition to his classical culinary training, he is an expert on the history and culture of Italian cuisine, including regional and local variations. Batali co-owns restaurants in New York City, Las Vegas, Los Angeles,...

. Famous London chef/restaurateur Gordon Ramsay
Gordon Ramsay
Gordon James Ramsay, OBE is a Scottish chef, television personality and restaurateur. He has been awarded 13 Michelin stars....

 ate In-N-Out for the first time when taping Hell's Kitchen
Hell's Kitchen (U.S.)
Hell's Kitchen is an American reality-television cooking competition broadcast on Fox...

in Los Angeles, and it soon became one of his favorite spots for take-out. Ramsay was quoted, saying about the experience: "In-N-Out burgers were extraordinary. I was so bad, I sat in the restaurant, had my double cheeseburger then minutes later I drove back round and got the same thing again to take away." Thomas Keller
Thomas Keller
Thomas Keller is an American chef, restaurateur, and cookbook writer. He and his landmark Napa Valley restaurant, The French Laundry in Yountville, California, have won multiple awards from the James Beard Foundation, notably the Best California Chef in 1996, and the Best Chef in America in 1997...

, a fan of In-N-out, celebrated with In-N-Out burgers at the anniversary party of his restaurant, The French Laundry. Keller also plans on opening his own burger restaurant inspired by his Los Angeles experience of In-N-Out. Julia Child
Julia Child
Julia Child was an American chef, author, and television personality. She is recognized for introducing French cuisine to the American public with her debut cookbook, Mastering the Art of French Cooking, and her subsequent television programs, the most notable of which was The French Chef, which...

, one of the first celebrity champions on the chain, admitted to knowing every location of the restaurant between Santa Barbara and San Francisco. Child also had the burgers delivered to her during a hospital stay. Anthony Bourdain
Anthony Bourdain
Anthony Michael "Tony" Bourdain is an American chef, author and television personality. He is well known for his 2000 book Kitchen Confidential: Adventures in the Culinary Underbelly, and is the host of Travel Channel's culinary and cultural adventure program Anthony Bourdain: No Reservations.A...

 reportedly said that In-N-Out was his favorite fast food meal. In-N-Out was one of the very few restaurant chains given a positive mention in the book Fast Food Nation
Fast Food Nation
Fast Food Nation: The Dark Side of the All-American Meal is a book by investigative journalist Eric Schlosser that examines the local and global influence of the United States fast food industry....

. The book commended the chain for using natural, fresh ingredients, cleanliness and great treatment of employees.

The restaurant is mentioned several times in the cult classic The Big Lebowski
The Big Lebowski
The Big Lebowski is a 1998 comedy film written and directed by Joel and Ethan Coen. Jeff Bridges stars as Jeff Lebowski, an unemployed Los Angeles slacker and avid bowler, who is referred to as "The Dude". After a case of mistaken identity, The Dude is introduced to a millionaire also named...

.

In-N-Out Burger gained an entry in the Los Angeles Daily News
Los Angeles Daily News
The Los Angeles Daily News is the second-largest circulating daily newspaper of Los Angeles, California. It is the flagship of the Los Angeles Newspaper Group, a branch of Colorado-based MediaNews Group....

' Reader's Best of 2009 for "Best Burger."

Bible references

In-N-Out prints discreet references to Bible
Bible
The Bible refers to any one of the collections of the primary religious texts of Judaism and Christianity. There is no common version of the Bible, as the individual books , their contents and their order vary among denominations...

 verses on their paper containers. These consist of the book, chapter and number of the verse, not the actual text of the passage, in small print on an inconspicuous area of the item. The practice began in the 1980s during Rich Snyder's presidency, a reflection of the Christian beliefs held by the Snyder family:
  • Burger and cheeseburger wrappers
    Revelation
    Book of Revelation
    The Book of Revelation is the final book of the New Testament. The title came into usage from the first word of the book in Koine Greek: apokalupsis, meaning "unveiling" or "revelation"...

     3:20—"Behold, I stand at the door and knock: if any man hear My voice, and open the door, I will come in to him, and will sup with him, and he with Me."
  • Beverage cups and replicas
    John 3:16
    John 3:16
    John 3:16 is one of the most widely quoted verses from the Christian Bible, and has been called the most famous Bible verse...

    "For God so loved the world that he gave his only begotten Son, that whosoever believeth in him should not perish, but have everlasting life."
  • Milkshake cups
    Proverbs
    Book of Proverbs
    The Book of Proverbs , commonly referred to simply as Proverbs, is a book of the Hebrew Bible.The original Hebrew title of the book of Proverbs is "Míshlê Shlomoh" . When translated into Greek and Latin, the title took on different forms. In the Greek Septuagint the title became "paroimai paroimiae"...

     3:5—"Trust in the LORD with all thine heart; and lean not unto thine own understanding."
  • Double-Double wrapper
    Nahum
    Book of Nahum
    The book of Nahum is the seventh book of the 12 minor prophets of the Hebrew Bible. It is attributed to the prophet Nahum, and was probably written in Jerusalem in the 8th century BC.-Background:...

     1:7—"The LORD is good, a strong hold in the day of trouble; and he knoweth them that trust in him."
  • Paper water cups (no longer in use) for customers. They are now used by employees only.
    John 14:6—"Jesus saith unto him, I am the way, the truth, and the life: no man cometh unto the Father, but by Me."
  • License plate keychain
    1 Corinthians 13:13—"And now faith, hope, and love abide, these three; and the greatest of these is love."

Bumper stickers

Starting in the early 1980s, the fast-food chain began offering free bumper stickers as a promotional item at many locations. The restaurant later modified the bumper sticker after customers started to make alterations on the word "burger" so that the sticker read "In-N-Out Urge."

Original restaurant

The first In-N-Out restaurant that opened in 1948 was demolished when the Interstate 10
Interstate 10
Interstate 10 is the fourth-longest Interstate Highway in the United States, after I-90, I-80, and I-40. It is the southernmost east–west, coast-to-coast Interstate Highway, although I-4 and I-8 are further south. It stretches from the Pacific Ocean at State Route 1 in Santa Monica,...

 (then U.S. 70, the Ramona Freeway) West-East Freeway was built from downtown Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 to the San Gabriel Valley
San Gabriel Valley
The San Gabriel Valley is one of the principal valleys of Southern California, United States. It lies to the east of Los Angeles, to the north of the Puente Hills, to the south of the San Gabriel Mountains, and west of the Inland Empire. It derives its name from the San Gabriel River that flows...

. The freeway runs over the original location. A new restaurant was completed in 1954 near the original Baldwin Park, California
Baldwin Park, California
Baldwin Park is a city located in the central San Gabriel Valley region of Los Angeles County, California, United States. As of the 2010 census, the population was 75,390, down from 75,837 at the 2000 census.- History :...

 location, but was closed in November 2004 and demolished on April 16, 2011 despite discussions about using it as to anchor an In-N-Out museum chronicling the origins and history of the company. In-N-Out built a replacement restaurant on the other side of the freeway next to the original In-N-Out University (opened in 1984). A new In-N-Out University was built on the property. The University building houses the training department, which was moved from Irvine, California
Irvine, California
Irvine is a suburban incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the city has a population of 212,375 as of the 2010 census. However, the California...

. In addition, the company restaurant was moved from In-N-Out's Baldwin Park headquarters to the new lot, which holds the restaurant and university, less than a thousand feet away.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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