Avenida Presidente Masaryk
Avenida Presidente Masaryk refers to one of the trendiest streets in Polanco
Polanco (Mexico)
Polanco is the name that usually refers to a group of seven official neighborhoods in Mexico City, located north of Chapultepec Park. The official names of the neighborhoods are: Los Morales , Del Bosque, Polanco Reforma, Polanco Chapultepec, Chapultepec Morales, Bosque de Chapultepec and...

, Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...

, Mexico. It runs from Calzada Gral. Mariano Escobedo to F. C. de Cuernavaca Avenue.

The Trendiest Street in Mexico

Masaryk, as it is commonly called, is also one of the most expensive shopping districts in the world as well as one of the most-valued street in México
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

. It is the avenue with the most boutiques in Mexico City, where the local jet-set supply themselves. In addition to its boutiques, -- from Armani to Zara -- and jewelers such as Cartier, Bulgari and Tiffany's, some of the most expensive restaurants in Mexico City are found along this avenue.

The Origins of the Name of the Street

The avenue is named after the first President of Czechoslovakia
Czechoslovakia or Czecho-Slovakia was a sovereign state in Central Europe which existed from October 1918, when it declared its independence from the Austro-Hungarian Empire, until 1992...

 Tomáš Masaryk
Tomáš Masaryk
Tomáš Garrigue Masaryk , sometimes called Thomas Masaryk in English, was an Austro-Hungarian and Czechoslovak politician, sociologist and philosopher, who as an eager advocate of Czechoslovak independence during World War I became the founder and first President of Czechoslovakia, also was...

 (or Tomáš Garrigue Masaryk).

The street was named by President Lázaro Cárdenas
Lázaro Cárdenas
Lázaro Cárdenas del Río was President of Mexico from 1934 to 1940.-Early life:Lázaro Cárdenas was born on May 21, 1895 in a lower-middle class family in the village of Jiquilpan, Michoacán. He supported his family from age 16 after the death of his father...

 in 1936 as a recognition to the Czechoslovak democrat and statesman.
In 1999 the city of Prague donated a statue of Masaryk to Mexico city, one of the two originals made when the statue for the Castle of Prague was being prepared. The statue was placed in the roundabout at the intersection of Av. Presidente Masaryk and Arquímedes on 28 October 2000, on the Czech National Day.

Incorrect names

Due to its long history, the name of the street is often used and often deformed. Even on the local shop names you can see incorrect names like "Mazarik" or "Mazaryk". The city of Mexico decided to correct the names under its control in 2000 (street, highway and other signs), but the incorrect names remained on some of the local shops.

Some boutiques are

  • Adolfo Dominguez
    Adolfo Dominguez
    Adolfo Domínguez Fernández is a Spanish fashion designer.-Early life and education:He was born May 14, 1950 in Ourense, Galicia in northern Spain. He studied design and cinematography in Paris, with further studies in London.-Fashion business:...

  • American Apparel
    American Apparel
    American Apparel is a clothing manufacturer in the United States. It is a vertically integrated clothing manufacturer, wholesaler, and retailer that also performs its own design, advertising, and marketing...

  • Berger Joyeros
  • Bang & Olufsen
    Bang & Olufsen
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  • Antonio Solito (Brioni, Kiton and others)
  • Brioni
  • Burberry
    Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry...

  • Bulgari
    Bulgari is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet , and is derived from the surname of the company's Greek founder, Sotirio Voulgaris...

  • Cartier
    Cartier SA
    Cartier S.A., commonly known as Cartier , is a French luxury jeweler and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the "Bestiary" , the diamond necklace created for Bhupinder...

  • Carrera y Carrera
  • Chanel
    Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...

  • Chopard
    Chopard is a Swiss based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas...

  • Corneliani
    Corneliani is an Italian clothing manufacturer best known for its suits and sportcoats. The house style is less aggressive than Brioni but more structured than "soft" Neapolitan tailors such as Kiton.-Lines:...

  • Diesel S.p.A.
  • DKNY
    DKNY is a label of fashion designer Donna Karan. It is also the name of a clothing store in New York City featuring Donna Karan's associated line.-History:...

  • Ed Hardy/Christian Audigier
  • Dolce & Gabbana
    Dolce & Gabbana
    Dolce & Gabbana is an Italian luxury industry fashion house. The company was started by the Italian designers Domenico Dolce and Stefano Gabbana in Milan, Italy. By 2005 their turnover was €597 million....

  • Ermenegildo Zegna
    Ermenegildo Zegna
    Ermenegildo Zegna is a leading Italian fashion house, specialing in men's clothing. Founded in 1910, it is now managed by the fourth generation of the Zegna family and remains in family ownership. As well as producing suits for its own labels, it manufactures suits for labels such as Gucci, Yves...

  • Etro
    Etro is an Italian fashion house and manufacturer of fabrics, furnishings and fragrances. It was founded in 1968 by Gimmo Etro. It is still a family business, with menswear headed since 1990 by Kean Etro, while his sister, Veronica, directs womenswear...

  • Eckō
    Eckō unltd. is a brand of urban lifestyle clothing founded by fashion designer Marc Ecko, that has been popular since the late 1990s, and moved into the mainstream urban culture in the early 2000s. It is most often associated with hip-hop people. The style is based on graffiti art.The creation of...

  • Frattina (Escada)
  • Frette
    Frette is an Italian textile company known for its luxury linens. It was established in 1860 in Grenoble, France but relocated to Concorezzo, Italy in 1865. It is currently headquartered in Monza, Italy....

  • Gucci
    The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...

  • Hermès
    Hermès International S.A., or simply Hermès is a French high fashion house established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear...

  • High Life/Canali
  • Hugo Boss
    Hugo Boss
    Hugo Ferdinand Boss was the founder of clothing company Hugo Boss.-Early life:Boss was born in Metzingen, Germany. After completing his apprenticeship and one year of employment, he founded his own company in Metzingen in 1923.-Support of Nazism:Boss joined the Nazi Party in 1931, two years before...

  • Iceberg
    An iceberg is a large piece of ice from freshwater that has broken off from a snow-formed glacier or ice shelf and is floating in open water. It may subsequently become frozen into pack ice...

  • Kipling
  • Lacoste
  • Louis Vuitton
    Louis Vuitton
    Louis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...

  • Marc Jacobs
    Marc Jacobs
    Marc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...

  • Marina Rinaldi
    Marina Rinaldi
    Marina Rinaldi is a ready-to-wear, plus-size women's clothing brand of the Italian Max Mara Fashion Group, one of the best known of the company’s 35 different labels...

  • Massimo Dutti
    Massimo Dutti
    Massimo Dutti is a company belonging to the Spanish Inditex group dedicated to the manufacturing of clothing. It was created in 1985 and its product range was limited to men's clothing....

  • Max Mara
    Max Mara
    MaxMara, or The House of MaxMara, is a luxury Italian fashion house known for its ready-to-wear clothing. Established in 1951 in Reggio Emilia by Achille Maramotti...

  • Montblanc
    Montblanc (pens)
    Montblanc International GmbH is a German manufacturer of writing instruments, watches and accessories, often identified by their "White Star" logo.-History:...

  • Moschino
    Moschino is an Italian fashion design house and manufacturer of women's, men's and children's fashion.-History:The brand was originally created in 1983 by the late Franco Moschino...

  • Oakley
    Oakley, Inc.
    Oakley, Inc., based in Foothill Ranch, California, makes sport equipment including sunglasses, sports visors, and ski goggles, as well as watches, clothing, bags, backpacks, shoes, prescription glasses, football and hockey eyewear, Golf gear and other accessories...

  • Omega
  • Pal Zileri
    Pal Zileri
    Pal Zileri is a fashion house based in Vicenza, Italy specialising in clothing for men.Pal Zileri clothing can be bought in many clothing stores around the world. Their clothing lines include Pal Zileri Lab and Pal Zileri Sport....

  • Peyrelongue
  • Pronovias
  • Puma
    Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two...

  • Replay
  • Roberto Cavalli
    Roberto Cavalli
    Roberto Cavalli is an Italian fashion designer from Florence.-Biography:Roberto Cavalli was born in Florence, Tuscany. His grandfather, Giuseppe Rossi, was a member of the Macchiaioli Movement, whose work is exhibited in the Uffizi Gallery. Cavalli decided to enroll at the local Art Institute,...

  • Roche Bobois
  • Salvatore Ferragamo
    Salvatore Ferragamo
    Salvatore Ferragamo was a Florentine and Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique hand-made footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel...

  • Tane
    In Māori mythology, Tāne is the god of forests and of birds, and the son of Ranginui and Papatuanuku, the sky father and the earth mother, who lie in a tight embrace...

     (Mexican jewelry)
  • TechnoMarine
    TechnoMarine was founded in 1997, by French entrepreneur Franck Dubarry in Geneva, with the launch of the "Raft", a chronograph on a transparent plastic strap, selling 50,000 models in its first year and creating an entirely new category of luxury fashion timepieces, one which triggered a...

  • Tiffany & Co.
    Tiffany & Co.
    Tiffany & Co. is an American jewelry and silverware company. As part of its branding, the company is strongly associated with its Tiffany Blue , which is a registered trademark.- History :...

  • Vilebrequin
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