Bulgari (ˈbulgari) is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH

LVMH

LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...

 since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet

Latin alphabet

The Latin alphabet, also called the Roman alphabet, is the most recognized alphabet used in the world today. It evolved from a western variety of the Greek alphabet called the Cumaean alphabet, which was adopted and modified by the Etruscans who ruled early Rome...

 (where V = English U), and is derived from the surname of the company's Greek

Greeks

The Greeks, also known as the Hellenes , are a nation and ethnic group native to Greece, Cyprus and neighboring regions. They also form a significant diaspora, with Greek communities established around the world....

 founder, Sotirio Voulgaris . Although the company made a name for itself with jewelry

Jewellery

Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances

Perfume

Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

, accessories

Fashion accessory

Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

, and hotels.
Sotirios Voulgaris began his career as a jeweller in his home village Paramythia

Paramythia

Paramythia is a village and a former municipality in Thesprotia, Epirus, Greece. Since the 2011 local government reform it is part of the municipality Souli, of which it is the seat and a municipal unit. Population 7,859 .-Name:...

 (Epirus

Epirus (periphery)

Epirus , formally the Epirus Region , is a geographical and administrative region in northwestern Greece. It borders the regions of West Macedonia and Thessaly to the east, West Greece to the south, the Ionian Sea and the Ionian Islands to the west and the country of Albania to the north. The...

, Greece), where his first store can still be seen.