Bulgari
Overview
 
Bulgari (ˈbulgari) is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH
LVMH
LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...

 since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet
Latin alphabet
The Latin alphabet, also called the Roman alphabet, is the most recognized alphabet used in the world today. It evolved from a western variety of the Greek alphabet called the Cumaean alphabet, which was adopted and modified by the Etruscans who ruled early Rome...

 (where V = English U), and is derived from the surname of the company's Greek
Greeks
The Greeks, also known as the Hellenes , are a nation and ethnic group native to Greece, Cyprus and neighboring regions. They also form a significant diaspora, with Greek communities established around the world....

 founder, Sotirio Voulgaris . Although the company made a name for itself with jewelry
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

, accessories
Fashion accessory
Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

, and hotels.
Sotirios Voulgaris began his career as a jeweller in his home village Paramythia
Paramythia
Paramythia is a village and a former municipality in Thesprotia, Epirus, Greece. Since the 2011 local government reform it is part of the municipality Souli, of which it is the seat and a municipal unit. Population 7,859 .-Name:...

 (Epirus
Epirus (periphery)
Epirus , formally the Epirus Region , is a geographical and administrative region in northwestern Greece. It borders the regions of West Macedonia and Thessaly to the east, West Greece to the south, the Ionian Sea and the Ionian Islands to the west and the country of Albania to the north. The...

, Greece), where his first store can still be seen.
Encyclopedia
Bulgari (ˈbulgari) is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH
LVMH
LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...

 since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet
Latin alphabet
The Latin alphabet, also called the Roman alphabet, is the most recognized alphabet used in the world today. It evolved from a western variety of the Greek alphabet called the Cumaean alphabet, which was adopted and modified by the Etruscans who ruled early Rome...

 (where V = English U), and is derived from the surname of the company's Greek
Greeks
The Greeks, also known as the Hellenes , are a nation and ethnic group native to Greece, Cyprus and neighboring regions. They also form a significant diaspora, with Greek communities established around the world....

 founder, Sotirio Voulgaris . Although the company made a name for itself with jewelry
Jewellery
Jewellery or jewelry is a form of personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.With some exceptions, such as medical alert bracelets or military dog tags, jewellery normally differs from other items of personal adornment in that it has no other purpose than to...

, today it is a recognized luxury brand that markets several product lines including watches, handbags, fragrances
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

, accessories
Fashion accessory
Fashion accessories are decorative items that supplement and complement clothes, such as jewelery, gloves, handbags, hats, belts, scarves, wigs, watches, sunglasses, pins, stockings, bow ties, hand fans, leg warmers, leggings, neckties, suspenders, and tights....

, and hotels.

History

Sotirios Voulgaris began his career as a jeweller in his home village Paramythia
Paramythia
Paramythia is a village and a former municipality in Thesprotia, Epirus, Greece. Since the 2011 local government reform it is part of the municipality Souli, of which it is the seat and a municipal unit. Population 7,859 .-Name:...

 (Epirus
Epirus (periphery)
Epirus , formally the Epirus Region , is a geographical and administrative region in northwestern Greece. It borders the regions of West Macedonia and Thessaly to the east, West Greece to the south, the Ionian Sea and the Ionian Islands to the west and the country of Albania to the north. The...

, Greece), where his first store can still be seen. In 1877, he left for Corfu and then Naples. In 1881 he finally moved to Rome, where in 1884 he founded his company and opened his second shop in via Sistina.

The current flagship store in via dei Condotti was opened in 1905 by Bulgari with the help of his two sons, Costantino (1889–1973) and Giorgio (1890–1966). The store quickly became a place where the world's rich and famous came for the unique, high quality jewelry designs combining Greek and Roman art.
During the Second World War, Costantino Bulgari and his wife, Laura Bulgari, hid three Jewish women in their own Roman home. They were strangers to them; the Bulgaris opened their doors out of outrage for the raid of the Roman ghetto in October 1943. For their generous action, on 31 December 2003, they were awarded the title of Righteous among the Nations
Righteous Among the Nations
Righteous among the Nations of the world's nations"), also translated as Righteous Gentiles is an honorific used by the State of Israel to describe non-Jews who risked their lives during the Holocaust to save Jews from extermination by the Nazis....

 at Yad Vashem
Yad Vashem
Yad Vashem is Israel's official memorial to the Jewish victims of the Holocaust, established in 1953 through the Yad Vashem Law passed by the Knesset, Israel's parliament....

 in Jerusalem.

On 6 March 2011 French luxury group LVMH Moet Hennessy Louis Vuitton SA
LVMH
LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...

 announced that it was acquiring Bulgari SpA in an all-share deal for €4.3 billion ($6.01 billion), higher than LVMH had offered for any other company. Under the deal, the Bulgari family sold their 50.4 per cent controlling stake in exchange for 3 per cent of LVMH, thereby becoming the second-biggest family shareholder behind the Arnaults in LVMH
Bernard Arnault
Bernard Arnault is a French business magnate who is best known as the chairman and CEO of the French conglomerate LVMH. According to Forbes Magazine, Arnault is the world's 4th and Europe's richest person, with a 2011 net worth of US$41 billion.-Education and business career:Arnault was born...

. The takeover doubled the size of LVMH’s watches and jewelry unit, which at the time of the acquisition included Tag Heuer
TAG Heuer
TAG Heuer is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy • Louis Vuitton. The company motto is "Swiss Avant-Garde Since 1860"...

 timepieces and De Beers
De Beers
De Beers is a family of companies that dominate the diamond, diamond mining, diamond trading and industrial diamond manufacturing sectors. De Beers is active in every category of industrial diamond mining: open-pit, underground, large-scale alluvial, coastal and deep sea...

 diamond necklaces. The acquisition concluded on 4 October 2011 as Bulgari was delisted from the Borsa Italiana
Borsa Italiana
The Borsa Italiana S.p.A., based in Milan, is Italy's main stock exchange. It was privatised in 1997 and is a part of the London Stock Exchange Group plc since 2007. In 2005, the companies listed on the Borsa were worth US$890 billion...

.

International expansion

Bulgari opened its first international locations in New York City, Paris, Geneva
Geneva
Geneva In the national languages of Switzerland the city is known as Genf , Ginevra and Genevra is the second-most-populous city in Switzerland and is the most populous city of Romandie, the French-speaking part of Switzerland...

 and Monte Carlo
Monte Carlo
Monte Carlo is an administrative area of the Principality of Monaco....

 in the 1970s. For many years the company maintained a showroom in New York's The Pierre Hotel
The Pierre Hotel
The Pierre is a luxury hotel located at 2 East 61st Street at the intersection of Fifth Avenue in Manhattan, New York City, facing Central Park. The hotel opened in 1930, and is currently owned by Taj Hotels Resorts and Palaces of India...

. Today Bulgari has more than 290 stores worldwide.

In 1984, Sotirio's grandsons Paolo and Nicola Bulgari were named Chairman and Vice-Chairman of the company and nephew Francesco Trapani was named CEO. Trapani's goal to diversify the company was started in the early 1990s with the release of the Bulgari perfume line. Under his tenure the company has established itself as a luxury goods brand recognized throughout the world.

In 1995, the company was listed on the Borsa Italiana
Borsa Italiana
The Borsa Italiana S.p.A., based in Milan, is Italy's main stock exchange. It was privatised in 1997 and is a part of the London Stock Exchange Group plc since 2007. In 2005, the companies listed on the Borsa were worth US$890 billion...

. The company has seen 150% revenue growth between 1997 and 2003. Currently outside investors hold about 45% of the company's stock.

In the beginning of 2001, Marriott International formed a joint venture with Bulgari Spa to launch a new luxury hotel brand, Bulgari Hotels & Resorts. Luxury Group, the Luxury Division of Marriott operates Bulgari Hotels & Resorts as well as the Ritz-Carlton Hotel Company. Bulgari opened its first hotel in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

 in 2004, and a second in Bali
Bali
Bali is an Indonesian island located in the westernmost end of the Lesser Sunda Islands, lying between Java to the west and Lombok to the east...

 in 2006. In 2011, Bulgari Bali has been chosen by the readers of Smart Travel Asia magazine as number-2 of top places to stay in Asia.
Bulgari is the supplier of luxury goods used in guest suites and public areas aboard the ships of the Italian cruise company Silversea.

Designs

Bulgari jewelry design is distinctive and often imitated (and counterfeited). In the 1970s, many of the more expensive Bulgari pieces (such as necklaces, bracelets and earrings) were characterized by instantly recognizable, bold, architectural designs combining large and weighty gold links with interlocking steel. Bulgari is also famous for colored stones, especially sapphires mixed in unique formats. Genuine Bulgari watches have a unique serial number that is registered with the company.

North America

North American Bulgari boutiques are found in Atlanta, Beverly Hills, Bal Harbour, Boca Raton, Chevy Chase, Chicago, Costa Mesa, Dallas, Honolulu, Houston, New York, Las Vegas, Mexico City, Montreal, Palm Beach, San Francisco, Short Hills, Waikiki, and Scottsdale, Arizona.

South America

South American Bulgari boutiques are found in Lima, Bogotá, São Paulo, Margarita island & Quito.

Wristwatches

The company's Swiss subsidiary, Bulgari Time S.A., is responsible for Bulgari watch production. It was founded in 1980 and is headquartered in Neuchatel. Bulgari Time SA employs about 500 people.

Today, Bulgari watches make up approximately 29% of the company's total turnover. Bulgari has started developing its own calibers and parts, including highly complicated mechanisms and basic calibers. The Bulgari watch collection comprises the following lines: Bulgari-Bulgari, Sotirio-Bulgari, Assioma, Astrale, B.Zero1, Daniel Roth, Rettangolo, Ergon, Gérald Genta, Serpenti and Diagono.

At BaselWorld 2006, Bulgari unveiled the complicated Assioma Multi Complication watch, equipped with tourbillon
Tourbillon
In horology, a tourbillon is an addition to the mechanics of a watch escapement. Developed around 1795 by the French-Swiss watchmaker Abraham-Louis Breguet from an earlier idea by the English chronometer maker John Arnold a tourbillon aims to counter the effects of gravity by mounting the...

, perpetual calendar
Perpetual calendar
A perpetual calendar is a calendar which is good for a span of many years, such as the Runic calendar.- General information :...

 and second time zone
Time zone
A time zone is a region on Earth that has a uniform standard time for legal, commercial, and social purposes. In order for the same clock time to always correspond to the same portion of the day as the Earth rotates , different places on the Earth need to have different clock times...

.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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