Etro is an Italian fashion house and manufacturer of fabrics, furnishings and fragrances. It was founded in 1968 by Gimmo Etro. It is still a family business, with menswear headed since 1990 by Kean Etro, while his sister, Veronica, directs womenswear. Gimmo's eldest son, Jacopo, is in charge of the textile division, and brother Ippolito handles the company finances from its headquarters in Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...


Its signature look, incorporating bright colors and bold, kaleidoscopic patterns paired with classic tailoring, have frequently featured the paisley
Paisley (design)
Paisley or Paisley pattern is a droplet-shaped vegetable motif of Indian, Pakistani and Persian origin. The pattern is sometimes called "Persian pickles" by American traditionalists, especially quiltmakers,The Persian Pickle Club, Sandra Dallas. St. Martin's Press,...

. Its men's and women's retail collections also include shoes, leather goods and accessories. The brand is particularly regarded for its men's suits, which appear at first conservatively styled, yet which commonly incorporate loud, colorful fabric in the lining and under collar and cuff.

The company hangs its pegasus emblem at more than two dozen of its own stand-alone boutiques worldwide, in places such as Rodeo Drive
Rodeo Drive
Rodeo Drive of Beverly Hills, California is a shopping district known for designer label and haute couture fashion. The name generally refers to a three-block long stretch of boutiques and shops but the street stretches further north and south....

, Beverly Hills; Madison Avenue, New York; Americana Manhasset
Americana Manhasset
Americana Manhasset is a high-end, open-air shopping center located in Manhasset, New York. It is the largest and most well known shopping center in the area, sometimes commonly referred to as the "Miracle Mile"....

, The Forum Shops at Caesars
The Forum Shops at Caesars
The Forum Shops at Caesars is a luxury mall connected to Caesars Palace on the Las Vegas Strip in Las Vegas, Nevada. Built as an extension wing of the main hotel, the mallnow fronts on The Strip...

, Las Vegas; Via Montenapoleone
Via Montenapoleone
Via Monte Napoleone, also spelt as Via Montenapoleone, is an elegant and expensive street in Milan, Italy, famous for its ready-to-wear fashion and jewelry shops...

, Milan; Bond Street
Bond Street
Bond Street is a major shopping street in the West End of London that runs north-south through Mayfair between Oxford Street and Piccadilly. It has been a fashionable shopping street since the 18th century and is currently the home of many high price fashion shops...

, London; Via Condotti
Via Condotti
Via Condotti is a busy and fashionable street of Rome, Italy. In Roman times it was one of the streets that crossed the ancient Via Flaminia and enabled people who transversed the Tiber to reach the Pincio hill. It begins at the foot of the Spanish steps and is named after conduits or channels...

, Rome; Taipei 101
Taipei 101
Taipei 101 , formerly known as the Taipei World Financial Center, is a landmark skyscraper located in Xinyi District, Taipei, Taiwan. The building ranked officially as the world's tallest from 2004 until the opening of the Burj Khalifa in Dubai in 2010...

, Taipei; as well as Moscow, Berlin, Dubai and Mexico City. A 10 location is in the works in Atlanta at the Streets of Buckhead
Streets of Buckhead
Buckhead Atlanta, until May 2011 called Streets of Buckhead is a planned mixed-use development in the Buckhead Community in Atlanta, Georgia. The project is a redevelopment of part of the Buckhead Village neighborhood bounded by Peachtree Rd., E. Paces Ferry Rd., Pharr Rd., and N. Fulton Drive...

. The collection is also found at high-end department stores around the globe such as Bergdorf Goodman
Bergdorf Goodman
Bergdorf Goodman is a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son Andrew Goodman....

, Saks Fifth Avenue
Saks Fifth Avenue
Saks Fifth Avenue is a luxury American specialty store owned and operated by Saks Fifth Avenue Enterprises , a subsidiary of Saks Incorporated. It competes in the high-end specialty store market in the Upper East Side of Manhattan, i.e. 'the 3 B's' Bergdorf, Barneys, Bloomingdale's and Lord & Taylor...

, Neiman Marcus
Neiman Marcus
Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...

, Harry Rosen
Harry Rosen
Harry Rosen, CM is the Founder and Executive Chairman of the Canadian luxury men's wear store Harry Rosen Inc.-Early life:Born and raised in Toronto, Rosen lived for a short time in Callander, Ontario. As a teenager he found a job at a tailoring factory for men's clothes...

, Harrods
Harrods is an upmarket department store located in Brompton Road in Brompton, in the Royal Borough of Kensington and Chelsea, London. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies including Harrods Bank, Harrods Estates, Harrods Aviation and Air...

, Selfridges
Selfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...

, Harvey Nichols
Harvey Nichols
Harvey Nichols, founded in 1813, is an upmarket department store chain. Its original store is in London. Founded in 1813 as a linen shop, it sells many international brands of clothing for women and men, fashion accessories, beauty products, wine and food...

 and Holt Renfrew
Holt Renfrew
Holt Renfrew is a chain of high-end Canadian department stores. It is comparable to Barneys New York and Saks Fifth Avenue in the United States, and to two other upmarket chains owned by the same family, Britain's Selfridges and Ireland's Brown Thomas...

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