Mountain Dew
Encyclopedia
Mountain Dew is a citrus-flavored carbonated soft drink
brand produced and owned by PepsiCo
. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee
. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States
.
Between the 1940s and 1980s, Mountain Dew consisted of a single citrus
-flavored version. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red which was introduced - and discontinued - in 1988. While Mountain Dew Red was short-lived, it represented the beginning of a long-term trend of Mountain Dew being produced in different flavor variations. This product line extension trend has continued in the 2000s, with expansion into specialty, limited time production, and retailer-specific (Taco Bell
, 7-Eleven
) variations of Mountain Dew.
Production was first extended to the UK
in 1996, though this initial debut was short-lived as it was phased out in 1998. The product returned to the UK under the name "Mountain Dew Energy" in 2010 and returned to the Republic of Ireland
in Spring 2011. As of 2009, Mountain Dew represented a 6.7 percent share of the overall carbonated soft drinks market in the U.S. Its competition includes Vault
, Mello Yello
, and Sun Drop; Mountain Dew accounts for eighty percent of citrus
soft drinks sold within the U.S.
whiskey. Early bottles and signage carried the reference forward by showing a cartoon
-stylized mountaineer. The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage.
(known then as The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1973 the logo
was modified as the company sought to shift its focus to a “younger, outdoorsy” generation. This direction continued as the logo remained the same through the 1970s, 80s and into the late 1990s. Later updates to the logo were made in 1999 and again in 2005. On October 15, 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. market, as a result of a PepsiCo rebranding of its core carbonated soft-drink products. However, the variant flavors continued to use the previous design until May 2011, when it was revealed that the "Code Red", "LiveWire", "Voltage", and "Baja Blast" flavor variants would be given redesigned packaging, including new logos to correspond with the "Mtn Dew" style. The returning flavors "Pitch Black" "Supernova" "Typhoon" and "Game Fuel" were given redesigned packaging and logos for their re-release.
, South Carolina
, and Georgia
markets. Currently, the bottles are being found more and more in the south-east region, and could potentially replace the standard bottle design.
, High-fructose corn syrup (in much of the U.S.), concentrated orange juice
, citric acid
, natural flavors, sodium benzoate
, caffeine
, sodium citrate, erythorbic acid
, gum arabic
, calcium disodium EDTA, brominated vegetable oil
, and yellow 5
.” The ingredient makeup of Mountain Dew varies based on the country of production. For example, in Canada
, the sweetener listed is "fructose/sucrose" and it is caffeine-free by default.
In response to consumer insistence on a more natural product, PepsiCo in 2009 released a limited run production of Mountain Dew Throwback, a variation consisting of sugar
in place of high fructose corn syrup. Mountain Dew Throwback has since been re-released for brief periods (generally 8–12 weeks at a time), including a 2nd wave from December 2009 - February 2010 and a 3rd wave in Summer/Fall 2010. A 4th limited production run began in March 2011, lasting for a total of eight weeks before becoming a permanent addition to the Mountain Dew flavor line-up.
Two unfounded urban legends about Mountain Dew ingredients exist. One is that it causes shrunken testicles and/or penis size. The other is that it lowers sperm count. Both myths are typically attributed to the dye Yellow #5 (tartrazine
). Yellow #5 has never been scientifically linked to any of the alleged effects in the legends; nor has any other component of the drink. Thus, there is no evidence that Mountain Dew is any more hazardous (or beneficial) to health than other caffeinated, sugar-sweetened soft drinks, provided one is not allergic to Yellow #5.
For information on the health effects of consuming large quantities of brominated vegetable oil, see brominated vegetable oil
.
Caffeine Content: 54 mg/12 fl oz.
(homemade whiskey), or poitín
as it is called in Ireland
.
An 1882 song from Ireland "The Rare Old Mountain Dew
" (Words by Edward Harrigan. Music by Dave Braham) begins:
A 1947 version by Grandpa Jones
(1913-1998) may be better-known to Americans:
to make decisions which are traditionally made internally by employees. In its initial phase, Dewmocracy participation and voting was conducted via an online game. Television advertisements at the time featured actor Forest Whitaker
asking people to decide the next new flavor of Mountain Dew. Online voters selected from three choices: Supernova (a strawberry-melon flavor), Revolution (a berry flavor), and Voltage (a raspberry-citrus flavor). Each included ginseng
. On August 17, 2008, Voltage was announced as the winning flavor. It was released on December 29, 2008. According to Beverage Digest
, sales of Dewmocracy flavors totaled 25 million cases in 2008.
, Twitter
, YouTube
, and what is referred to as the “Dew Labs Community” – a private, online forum for the “most passionate Dew fans.” In July 2009, Dew Labs sampling trucks distributed product samples of seven potential flavor variations. At the same time, 50 “Dew fanatics” were chosen based on their video submissions to the video website 12seconds.tv, and were shipped boxes of the seven prototype flavors. From the initial seven flavors, taste testers were asked to elect three final flavors for later release at retail stores. The three new candidate flavors were Mountain Dew Typhoon (red-orange), a tropical strawberry
-pineapple
flavor, Mountain Dew White Out (white), described as a smooth citrus
flavor, and Mountain Dew Distortion (green), a lime
flavor. The three new candidate flavors were released on April 19, 2010 and voting continued until June 14. The following day, White Out was announced as the winner. Mountain Dew White Out was officially released for sale on October 4, 2010. A limited production White Out Slurpee
(Mtn Dew White Out Freeze) was made available at 7-Eleven
beginning in January 2011.
game Halo 3
, Mountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character Master Chief
prominently. This variant remained on shelves for 12 weeks, and was discontinued afterwards.
World of Warcraft
was updated to reveal two Mountain Dew Game Fuel flavors would be coming to shelves in June 2009 and would promote the online video game. Shortly afterwards, official bottle art was released, and showed that one of the Game Fuel flavors would promote a certain player class in the game, while the other would promote a different class. It was also revealed that one of the two World of Warcraft Game Fuel flavors was exactly the same drink from the original Halo 3 promotion, with updated packaging. Both drinks were given World of Warcraft-based packaging, and sported the newly-updated "MTN Dew" logo. Like their precursor, these two flavors lasted for 12 weeks and were discontinued.
auction was set up by a Pepsi employee for two unreleased flavors of Mountain Dew Game Fuel. Images of these two flavors showed that they were to promote the upcoming game Call of Duty: Modern Warfare 3
, that one of them would once again be the original Halo 3 flavor with updated packaging while the other would be a new, tropical-flavored drink (indicating it may be the Mystery flavor tested by Dew Labs members), and that they would be in stores in the near future. The auction ended on August 17, with the winning bid at $49.00 (plus $5.65 shipping charges). The status of these two flavors remained unconfirmed until August 24, when Mountain Dew officially announced the two flavors on their Facebook page, stating that they will return in October 2011 and will feature codes that grant players double experience points in-game. Both flavors were mailed out to Dew Labs members in early September 2011, a month before the planned release date. Later that same month, it was revealed through the Facebook page that Game Fuel would be arriving to the public in mid-October, though it would vary by market. Just as promised, Game Fuel began appearing as early as the first week of October, and was officially released as of October 10th.
s submitting their own Mountain Dew can and bottle designs to be chosen by popular vote for actual production and distribution. The Mountain Dew brand has been featuring limited edition works of art on its bottles and cans since 2007 and as of 2011 this campaign has remained active; however the Green Label concept has since branched out into four specific categories: art, sound (music), sports and gaming.
Beginning in 2007, Mountain Dew put a small line of limited edition aluminum bottle
s into limited-release production, featuring artwork from a range of tattoo artist
s and other artists. This initial series marked the first use of the termGreen Label Art to describe the use of artistic works on Mountain Dew product packaging. In June 2010, a contest entitled “Green Label Art: Shop Series” was announced, involving 35 independent skateboard
retail store owners who partnered with artists local to their areas in order to design and submit future can artwork designs. Approximately one million votes were submitted by the conclusion of this contest in October of the same year, with Street Science Skate Shop – a store in Tracy
, California
– being named the winner of a cash prize. This winning can design is scheduled to appear on Mountain Dew cans at some point in 2011, according to Skateboarder magazine
.
In 2008, a Mountain Dew-sponsored music label was launched under the name Green Label Sound. The label releases exclusive singles
which it makes available for free download, with the intent of providing a broader exposure to emerging recording artists
. Bands involved include Matt & Kim
, The Cool Kids
and Chromeo
, among others. According to Mikey Rocks of The Cool Kids, “Green Label Sound is giving artists like ourselves an opportunity to get to a different scale than we were previously on.” In December 2010, a Mountain Dew Code Red television advertisement
was produced, incorporating the hip-hop artist Jay Electronica
performing his song titled “The Announcement”. The advertisement concludes with the tagline: “Hip Hop is different on the mountain”, representing continued incorporation of hip hop
(along with other music genres) into Mountain Dew promotional campaigns.
Sponsorship of individual athletes who participate in professional action sports has been a part of the Mountain Dew brand since the late 1990s, with present sponsorship including Eli Reed
(skateboarder), Paul Rodriguez
(skateboarder), and Danny Davis (snowboarder). Mountain Dew also sponsors its own namesake festival, "The Dew Tour," which is an action sports tour made up of multiple events held in five U.S. cities over the course of several months. The first Dew Tour was held in the summer of 2005 with events in skateboarding
, BMX
and Freestyle Motocross
. In 2008 it expanded to add a “Winter Dew Tour” as well, comprising snowboarding
and snow skiing competitions. It is “the most watched and attended action sports event in the world,” according to Transworld Snowboarding
magazine. In coordination with its Dew Tour sponsorship, a sponsored television show entitled Mountain Dew’s Green Label Experience premiered on Fuel TV
in July, 2010, for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour.
Under the term Green Label Gaming – coined in 2007 – Mountain Dew has broadened its sponsorship of independent video game designers and players
. The brand is often the subject of media attention for its popularity among video game enthusiasts, as several flavors of Mountain Dew have been produced in partnership with video games such as Halo
and World of Warcraft
. In December 2008, Mountain Dew produced a 30-minute television special which documented independent gamers in Japan and the U.S., which aired on the Spike TV
network. In 2009, Mountain Dew sponsored two prominent gaming events: the Independent Games Festival
and the Game Developers Conference
.
debuted a mystery flavor known as "Quest," featuring a campaign of online puzzles and prizes to identify the Quest flavor. The flavor was later identified as Mountain Dew.
flavor). The two current flavors were Dewmocracy winners being introduced in diet form, Diet Mountain Dew White Out (a smooth citrus flavor) and Voltage (a raspberry-citrus flavor with a shot of ginseng for flavor enhancement), and the four returning flavors were Diet Mountain Dew Supernova (a strawberry-melon flavor), Distortion (a lime-citrus flavor), Typhoon (a strawberry-pineapple flavor), and Ultraviolet (a mixed berry flavor). Except for Ultraviolet (a former limited release flavor), the 3 other returning flavors were all previous Dewmocracy flavors that did not win. After many votes were cast, the finalists were diet versions of two of the three diet flavors that were newly introduced in the first DEWmocracy-Diet Voltage and Diet Supernova. The voting for these top two began March 6, 2011, when they were released in U.S. stores, pit stops, gas stations, and pharmacies for a limited duration of eight weeks. Diet Mountain Dew Supernova was the eventual winner and thus, it became a permanent Diet Mountain Dew flavor. This new flavor of Diet Mountain Dew will be returning to stores full-time pending a further announcement that shall be outlining exact dates.
-flavored variation, Pitch Black, a grape
-flavored variation that was produced seasonally prior to Halloween
, and Typhoon, a strawberry-pineapple flavored variation that came in second in DEWmocracy 2: Collective Intelligence. This is a table covering them all.
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
brand produced and owned by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee
Johnson City, Tennessee
Johnson City is a city in Carter, Sullivan, and Washington counties in the U.S. state of Tennessee, with most of the city being in Washington County...
. A revised formula was created by Bill Bridgforth in 1958. The Mountain Dew brand and production rights were acquired by the Pepsi-Cola company in 1964, at which point its distribution expanded more widely across the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
Between the 1940s and 1980s, Mountain Dew consisted of a single citrus
Citrus
Citrus is a common term and genus of flowering plants in the rue family, Rutaceae. Citrus is believed to have originated in the part of Southeast Asia bordered by Northeastern India, Myanmar and the Yunnan province of China...
-flavored version. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red which was introduced - and discontinued - in 1988. While Mountain Dew Red was short-lived, it represented the beginning of a long-term trend of Mountain Dew being produced in different flavor variations. This product line extension trend has continued in the 2000s, with expansion into specialty, limited time production, and retailer-specific (Taco Bell
Taco Bell
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items...
, 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...
) variations of Mountain Dew.
Production was first extended to the UK
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
in 1996, though this initial debut was short-lived as it was phased out in 1998. The product returned to the UK under the name "Mountain Dew Energy" in 2010 and returned to the Republic of Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
in Spring 2011. As of 2009, Mountain Dew represented a 6.7 percent share of the overall carbonated soft drinks market in the U.S. Its competition includes Vault
Vault (soft drink)
Vault is a carbonated beverage that was released by The Coca-Cola Company in June 2005. It is touted as an artificially flavored hybrid energy soda. Coca-Cola is marketing Vault as a combination with the slogan "Drinks like a Soda, Kicks like an Energy Drink," as well as "The Taste. The Quench...
, Mello Yello
Mello Yello
Mello Yello is a caffeinated, citrus-flavored soft drink produced and distributed by The Coca-Cola Company. It was introduced on March 1, 1979 to compete with PepsiCo's Mountain Dew. There have been three flavored variants of Mello Yello. Mello Yello Cherry was released in response to Mountain Dew...
, and Sun Drop; Mountain Dew accounts for eighty percent of citrus
Citrus
Citrus is a common term and genus of flowering plants in the rue family, Rutaceae. Citrus is believed to have originated in the part of Southeast Asia bordered by Northeastern India, Myanmar and the Yunnan province of China...
soft drinks sold within the U.S.
Packaging
The name “Mountain Dew” was first trademarked by Ally and Barney Hartman in the 1940s, who coined the name from a colloquial term for moonshineMoonshine
Moonshine is an illegally produced distilled beverage...
whiskey. Early bottles and signage carried the reference forward by showing a cartoon
Cartoon
A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...
-stylized mountaineer. The first sketches of the original Mountain Dew bottle labels were devised in 1948 by John Brichetto, and the representation on product packaging has changed at multiple points in the history of the beverage.
Logo
PepsiCoPepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...
(known then as The Pepsi-Cola Company) acquired the Mountain Dew brand in 1964, and shortly thereafter in 1973 the logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
was modified as the company sought to shift its focus to a “younger, outdoorsy” generation. This direction continued as the logo remained the same through the 1970s, 80s and into the late 1990s. Later updates to the logo were made in 1999 and again in 2005. On October 15, 2008, the Mountain Dew logo was redesigned to "Mtn Dew" within the U.S. market, as a result of a PepsiCo rebranding of its core carbonated soft-drink products. However, the variant flavors continued to use the previous design until May 2011, when it was revealed that the "Code Red", "LiveWire", "Voltage", and "Baja Blast" flavor variants would be given redesigned packaging, including new logos to correspond with the "Mtn Dew" style. The returning flavors "Pitch Black" "Supernova" "Typhoon" and "Game Fuel" were given redesigned packaging and logos for their re-release.
Sidekick Bottles
Beginning in summer 2010, a secondary type of Mountain Dew bottles began appearing on select U.S. shelves. The bottles featured a sleeker design, smaller packaging labels, and a built-in grip. This design was dubbed "Sidekick bottles" and was said to be in testing in North CarolinaNorth Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...
, South Carolina
South Carolina
South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...
, and Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...
markets. Currently, the bottles are being found more and more in the south-east region, and could potentially replace the standard bottle design.
Ingredients
In its primary market of the United States, the ingredient composition of Mountain Dew is listed as: “carbonated waterCarbonated water
Carbonated water is water into which carbon dioxide gas under pressure has been dissolved, a process that causes the water to become effervescent....
, High-fructose corn syrup (in much of the U.S.), concentrated orange juice
Orange juice
Orange juice is a popular beverage made from oranges. It is made by extraction from the fresh fruit, by desiccation and subsequent reconstitution of dried juice, or by concentration of the juice and the subsequent addition of water to the concentrate...
, citric acid
Citric acid
Citric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...
, natural flavors, sodium benzoate
Sodium benzoate
Sodium benzoate has the chemical formula NaC6H5CO2; it is a widely used food preservative, with E number E211. It is the sodium salt of benzoic acid and exists in this form when dissolved in water. It can be produced by reacting sodium hydroxide with benzoic acid.-Uses:Sodium benzoate is a...
, caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
, sodium citrate, erythorbic acid
Erythorbic acid
Erythorbic acid, formerly known as isoascorbic acid and D-araboascorbic acid, is a stereoisomer of ascorbic acid . It is a vegetable-derived food additive produced from sucrose. It is denoted by E number E315, and is widely used as an antioxidant in processed foods.Clinical trials have been...
, gum arabic
Gum arabic
220px|thumb|right|Acacia gumGum arabic, also known as acacia gum, chaar gund, char goond, or meska, is a natural gum made of hardened sap taken from two species of the acacia tree; Acacia senegal and Acacia seyal...
, calcium disodium EDTA, brominated vegetable oil
Brominated vegetable oil
Brominated vegetable oil is vegetable oil that has had atoms of the element bromine bonded to it. Brominated vegetable oil is used as an emulsifier in citrus-flavored soft drinks to help natural fat-soluble citrus flavors stay suspended in the drink and to produce a cloudy appearance...
, and yellow 5
Tartrazine
Tartrazine is a synthetic lemon yellow azo dye used as a food coloring...
.” The ingredient makeup of Mountain Dew varies based on the country of production. For example, in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, the sweetener listed is "fructose/sucrose" and it is caffeine-free by default.
In response to consumer insistence on a more natural product, PepsiCo in 2009 released a limited run production of Mountain Dew Throwback, a variation consisting of sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
in place of high fructose corn syrup. Mountain Dew Throwback has since been re-released for brief periods (generally 8–12 weeks at a time), including a 2nd wave from December 2009 - February 2010 and a 3rd wave in Summer/Fall 2010. A 4th limited production run began in March 2011, lasting for a total of eight weeks before becoming a permanent addition to the Mountain Dew flavor line-up.
Two unfounded urban legends about Mountain Dew ingredients exist. One is that it causes shrunken testicles and/or penis size. The other is that it lowers sperm count. Both myths are typically attributed to the dye Yellow #5 (tartrazine
Tartrazine
Tartrazine is a synthetic lemon yellow azo dye used as a food coloring...
). Yellow #5 has never been scientifically linked to any of the alleged effects in the legends; nor has any other component of the drink. Thus, there is no evidence that Mountain Dew is any more hazardous (or beneficial) to health than other caffeinated, sugar-sweetened soft drinks, provided one is not allergic to Yellow #5.
For information on the health effects of consuming large quantities of brominated vegetable oil, see brominated vegetable oil
Brominated vegetable oil
Brominated vegetable oil is vegetable oil that has had atoms of the element bromine bonded to it. Brominated vegetable oil is used as an emulsifier in citrus-flavored soft drinks to help natural fat-soluble citrus flavors stay suspended in the drink and to produce a cloudy appearance...
.
Caffeine Content: 54 mg/12 fl oz.
Historical Meanings
Mountain Dew was originally Southern and/or Irish slang for moonshineMoonshine
Moonshine is an illegally produced distilled beverage...
(homemade whiskey), or poitín
Poitín
Poitín , anglicised as poteen, is a traditional Irish distilled, highly alcoholic beverage . Poitín was traditionally distilled in a small pot still and the term is a diminutive of the Irish word pota, meaning "pot"...
as it is called in Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...
.
An 1882 song from Ireland "The Rare Old Mountain Dew
The Rare Old Mountain Dew
-History:It was written by Edward Harrigan with music by Dave Braham, from the Irish drama The Blackbird. It was printed in "Irish street Ballads", 1916. It was later recorded under the title The Rare Old Mountain Dew. It is about the intoxicating properties of Irish moonshine, or Poitín...
" (Words by Edward Harrigan. Music by Dave Braham) begins:
- Let grasses grow and waters flow
- In a free and easy way,
- But give me enough of the rare ould stuff,
- That's made near Galway Bay,
- Come gougers all from Donegal, Sligo and Leitrim too,
- And we'll give them the slip and we'll take a sip,
- Of the rare ould Mountain Dew.
A 1947 version by Grandpa Jones
Grandpa Jones
Louis Marshall Jones , known professionally as Grandpa Jones, was an American banjo player and "old time" country and gospel music singer...
(1913-1998) may be better-known to Americans:
- There's a big holler tree down the road here from me
- where you lay down a doller er two.
- When you come round the bend and when you come back again
- there's a jug full of good old Mountain Dew
- Oh they call it that old mountain dew and them that refuse it are few.
- I'll shut up my mug if you fill up my jug with some good old Mountain Dew.
AMP Energy
AMP Energy is an energy drink distributed by PepsiCo under the Mountain Dew brand. Launched in 2001, AMP was originally known as "Mountain Dew AMP". From 2007–2008, several additional flavors of AMP were introduced.Taco Bell's Mountain Dew Baja Blast
Since 2004, Mountain Dew has offered Taco Bell stores the exclusive right to sell Mountain Dew Baja Blast, a tropical-lime-flavored variety of the popular soft drink. Since then, rumors have appeared on the internet saying that Baja Blast was going to be bottled and sold in stores. This has been confirmed as a hoax, as a contract existed between PepsiCo (owner of Mountain Dew) and Yum! brands (owner of Taco Bell) prohibiting its distribution anywhere outside of Taco Bell stores, giving Taco Bell the privilege of being the only provider of Baja Blast. In 2011, however, videos began appearing on the Dew Labs website of members finding Baja Blast in fountains at small markets outside of Taco Bell, meaning the contract is no longer valid. While this is still unconfirmed, it is a possible step towards Baja Blast joining the other flavors on shelves.Dewmocracy 1: People's Dew
Beginning in 2007, Mountain Dew began a promotion entitled “DEWmocracy”, which involved fans of the beverage brand electing new flavors, colors, names, packaging graphics and advertisements for upcoming Mountain Dew products. The campaign has been the subject of recognition within the advertising industry, cited as one of the earliest and longest-running examples of a consumer product brand employing crowdsourcingCrowdsourcing
Crowdsourcing is the act of sourcing tasks traditionally performed by specific individuals to a group of people or community through an open call....
to make decisions which are traditionally made internally by employees. In its initial phase, Dewmocracy participation and voting was conducted via an online game. Television advertisements at the time featured actor Forest Whitaker
Forest Whitaker
Forest Steven Whitaker is an American actor, producer, and director. He has earned a reputation for intensive character study work for films such as Bird and Ghost Dog: The Way of the Samurai, and for his recurring role as ex-LAPD Lieutenant Jon Kavanaugh on the gritty, award-winning television...
asking people to decide the next new flavor of Mountain Dew. Online voters selected from three choices: Supernova (a strawberry-melon flavor), Revolution (a berry flavor), and Voltage (a raspberry-citrus flavor). Each included ginseng
Ginseng
Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....
. On August 17, 2008, Voltage was announced as the winning flavor. It was released on December 29, 2008. According to Beverage Digest
Beverage Digest
Beverage Digest is a privately owned publication covering the global non-alcoholic beverage industry. It is free of advertising, relying on subscription revenue. The newsletter was founded in 1982 and publishes 22 regular issues a year...
, sales of Dewmocracy flavors totaled 25 million cases in 2008.
Dewmocracy 2: Collective Intelligence
Mountain Dew announced the continuation of the Dewmocracy campaign –referred to as “Dewmocracy 2” – which launched in July 2009. A marked difference between Dewmocracy 2 and its predecessor is the involvement of a broader range of online components to conduct voting, expanding beyond the Dewmocracy website to include FacebookFacebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
, YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
, and what is referred to as the “Dew Labs Community” – a private, online forum for the “most passionate Dew fans.” In July 2009, Dew Labs sampling trucks distributed product samples of seven potential flavor variations. At the same time, 50 “Dew fanatics” were chosen based on their video submissions to the video website 12seconds.tv, and were shipped boxes of the seven prototype flavors. From the initial seven flavors, taste testers were asked to elect three final flavors for later release at retail stores. The three new candidate flavors were Mountain Dew Typhoon (red-orange), a tropical strawberry
Strawberry
Fragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
-pineapple
Pineapple
Pineapple is the common name for a tropical plant and its edible fruit, which is actually a multiple fruit consisting of coalesced berries. It was given the name pineapple due to its resemblance to a pine cone. The pineapple is by far the most economically important plant in the Bromeliaceae...
flavor, Mountain Dew White Out (white), described as a smooth citrus
Citrus
Citrus is a common term and genus of flowering plants in the rue family, Rutaceae. Citrus is believed to have originated in the part of Southeast Asia bordered by Northeastern India, Myanmar and the Yunnan province of China...
flavor, and Mountain Dew Distortion (green), a lime
Lime (fruit)
Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
flavor. The three new candidate flavors were released on April 19, 2010 and voting continued until June 14. The following day, White Out was announced as the winner. Mountain Dew White Out was officially released for sale on October 4, 2010. A limited production White Out Slurpee
Slurpee
A Slurpee is a flavored frozen drink sold by 7-Eleven. In 1967, 7-Eleven licensed the product from the ICEE Company, and began selling it as the Slurpee.-Slurpee history:Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s...
(Mtn Dew White Out Freeze) was made available at 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...
beginning in January 2011.
Future
Mountain Dew Marketing Director Brett O'Brien said in an interview that since the first two dewmocracy increased many sales, a third one may occur during the summer of 2012. This is of yet unconfirmed.2007 Halo 3 edition
In 2007, after using the term "Game Fuel" to direct their sodas to the video-gaming subculture, Mountain Dew officially announced a new flavor variant with the title. Coinciding with the release of the Xbox 360Xbox 360
The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles...
game Halo 3
Halo 3
Halo 3 is a first-person shooter video game developed by Bungie for the Xbox 360 console. The third installment in the Halo franchise, the game concludes the story arc begun in Halo: Combat Evolved and continued in Halo 2...
, Mountain Dew Game Fuel sported a label that was almost entirely image-based, showing promotional artwork for the game and featuring the game series' main character Master Chief
Master Chief
Master Chief may refer to:*Master Chief Petty Officer, a U.S. military rank*Master Chief , the main character in Halo media...
prominently. This variant remained on shelves for 12 weeks, and was discontinued afterwards.
2009 World of Warcraft editions
Two years later, the website for the popular MMORPGMMORPG
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....
World of Warcraft
World of Warcraft
World of Warcraft is a massively multiplayer online role-playing game by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994...
was updated to reveal two Mountain Dew Game Fuel flavors would be coming to shelves in June 2009 and would promote the online video game. Shortly afterwards, official bottle art was released, and showed that one of the Game Fuel flavors would promote a certain player class in the game, while the other would promote a different class. It was also revealed that one of the two World of Warcraft Game Fuel flavors was exactly the same drink from the original Halo 3 promotion, with updated packaging. Both drinks were given World of Warcraft-based packaging, and sported the newly-updated "MTN Dew" logo. Like their precursor, these two flavors lasted for 12 weeks and were discontinued.
2011 Modern Warfare 3 editions
In early August 2011, an eBayEBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
auction was set up by a Pepsi employee for two unreleased flavors of Mountain Dew Game Fuel. Images of these two flavors showed that they were to promote the upcoming game Call of Duty: Modern Warfare 3
Call of Duty: Modern Warfare 3
Call of Duty: Modern Warfare 3 is a first-person shooter video game, developed by Infinity Ward and Sledgehammer Games, with Raven Software having assisted in development...
, that one of them would once again be the original Halo 3 flavor with updated packaging while the other would be a new, tropical-flavored drink (indicating it may be the Mystery flavor tested by Dew Labs members), and that they would be in stores in the near future. The auction ended on August 17, with the winning bid at $49.00 (plus $5.65 shipping charges). The status of these two flavors remained unconfirmed until August 24, when Mountain Dew officially announced the two flavors on their Facebook page, stating that they will return in October 2011 and will feature codes that grant players double experience points in-game. Both flavors were mailed out to Dew Labs members in early September 2011, a month before the planned release date. Later that same month, it was revealed through the Facebook page that Game Fuel would be arriving to the public in mid-October, though it would vary by market. Just as promised, Game Fuel began appearing as early as the first week of October, and was officially released as of October 10th.
Green Label
Mountain Dew’s Green Label promotion originated in 2007 with “Green Label Art”, which entails individual artistArtist
An artist is a person engaged in one or more of any of a broad spectrum of activities related to creating art, practicing the arts and/or demonstrating an art. The common usage in both everyday speech and academic discourse is a practitioner in the visual arts only...
s submitting their own Mountain Dew can and bottle designs to be chosen by popular vote for actual production and distribution. The Mountain Dew brand has been featuring limited edition works of art on its bottles and cans since 2007 and as of 2011 this campaign has remained active; however the Green Label concept has since branched out into four specific categories: art, sound (music), sports and gaming.
Beginning in 2007, Mountain Dew put a small line of limited edition aluminum bottle
Aluminum bottle
The aluminium bottle is a bottle made of aluminium or aluminum . In some countries, it is also referred to as a bottlecan, is a bottle made entirely of aluminium that holds beer, soft drinks, wine, and other liquids.- History & overview :...
s into limited-release production, featuring artwork from a range of tattoo artist
Tattoo artist
A tattoo artist is an individual who applies permanent decorative tattoos, often in an established business called a tattoo shop, tattoo studio or tattoo parlour...
s and other artists. This initial series marked the first use of the termGreen Label Art to describe the use of artistic works on Mountain Dew product packaging. In June 2010, a contest entitled “Green Label Art: Shop Series” was announced, involving 35 independent skateboard
Skateboard
A skateboard is typically a specially designed plywood board combined with a polyurethane coating used for making smoother slides and stronger durability, used primarily for the activity of skateboarding. The first skateboards to reach public notice came out of the surfing craze of the early 1960s,...
retail store owners who partnered with artists local to their areas in order to design and submit future can artwork designs. Approximately one million votes were submitted by the conclusion of this contest in October of the same year, with Street Science Skate Shop – a store in Tracy
Tracy, California
Tracy is the second most populated city in San Joaquin County, California, United States and an exurb of the San Francisco Bay Area. The population was 82,922 at the 2010 census.-History:...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
– being named the winner of a cash prize. This winning can design is scheduled to appear on Mountain Dew cans at some point in 2011, according to Skateboarder magazine
Skateboarder magazine
Skateboarder Magazine was first published in 1964 as a quarterly during the first skateboarding boom by Surfer Publications out of Dana Point, California. After an initial release of only four issues in 1964–65, it ceased publication until the first big skateboard revival of the early 1970s...
.
In 2008, a Mountain Dew-sponsored music label was launched under the name Green Label Sound. The label releases exclusive singles
Single (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...
which it makes available for free download, with the intent of providing a broader exposure to emerging recording artists
Musician
A musician is an artist who plays a musical instrument. It may or may not be the person's profession. Musicians can be classified by their roles in performing music and writing music.Also....* A person who makes music a profession....
. Bands involved include Matt & Kim
Matt and Kim
Matt & Kim are a dance punk duo residing in Brooklyn, New York City, New York. The group was formed in 2005 and is composed of Matt Johnson and Kim Schifino...
, The Cool Kids
The Cool Kids
The Cool Kids is an American hip hop group. Consisting of rappers Antoine "Sir Michael Rocks" Reed and Evan "Chuck Inglish" Ingersoll , the group is based in Chicago, Illinois and Detroit, Michigan...
and Chromeo
Chromeo
Chromeo is an electrofunk duo formed in Montreal, Quebec, Canada in 2004.-History:Chromeo is composed of P-Thugg on keyboards, synthesizers, and talk box, and Dave 1 on guitar and lead vocals...
, among others. According to Mikey Rocks of The Cool Kids, “Green Label Sound is giving artists like ourselves an opportunity to get to a different scale than we were previously on.” In December 2010, a Mountain Dew Code Red television advertisement
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
was produced, incorporating the hip-hop artist Jay Electronica
Jay Electronica
Timothy Elpadaro Thedford , better known by his stage name Jay Electronica, is an American hip hop recording artist and record producer...
performing his song titled “The Announcement”. The advertisement concludes with the tagline: “Hip Hop is different on the mountain”, representing continued incorporation of hip hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...
(along with other music genres) into Mountain Dew promotional campaigns.
Sponsorship of individual athletes who participate in professional action sports has been a part of the Mountain Dew brand since the late 1990s, with present sponsorship including Eli Reed
Eli Reed
Ellis Reed is an award-winning American photographer and photojournalist. Reed was the first full-time black photographer employed by Magnum Agency and the author of several books, including "Black In America"...
(skateboarder), Paul Rodriguez
Paul Rodriguez Jr.
Paul Rodriguez III , also known by his nickname P-Rod, is a Mexican-American professional street skateboarder and actor.-Early life:...
(skateboarder), and Danny Davis (snowboarder). Mountain Dew also sponsors its own namesake festival, "The Dew Tour," which is an action sports tour made up of multiple events held in five U.S. cities over the course of several months. The first Dew Tour was held in the summer of 2005 with events in skateboarding
Skateboarding
Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...
, BMX
BMX
Bicycle motocross or BMX refers to the sport in which the main goal is extreme racing on bicycles in motocross style on tracks with inline start and expressive obstacles, and it is also the term that refers to the bicycle itself that is designed for dirt and motocross cycling.- History :BMX started...
and Freestyle Motocross
Freestyle Motocross
Freestyle Motocross is a variation on the sport of motocross in which motorcycle riders attempt to impress judges with jumps and stunts.The two main types of freestyle events are:...
. In 2008 it expanded to add a “Winter Dew Tour” as well, comprising snowboarding
Snowboarding
Snowboarding is a sport that involves descending a slope that is covered with snow on a snowboard attached to a rider's feet using a special boot set onto mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing. It was developed in the U.S.A...
and snow skiing competitions. It is “the most watched and attended action sports event in the world,” according to Transworld Snowboarding
Transworld Snowboarding
TransWorld SNOWboarding is an American magazine focused on the snowboarding culture. It is published 10 times a year by Bonnier Corporation and features the sport, culture and lifestyle of modern snowboarding.-History:...
magazine. In coordination with its Dew Tour sponsorship, a sponsored television show entitled Mountain Dew’s Green Label Experience premiered on Fuel TV
Fuel TV
Fuel TV is a U.S. cable and satellite specialty channel that launched on July 1, 2003. It focuses on the cultures of such extreme sports as skateboarding, snowboarding, wakeboarding, motocross, surfing, BMX and FMX. It is a unit of Fox Cable Networks and is currently available to 26-million...
in July, 2010, for the primary purpose of broadcasting interviews with action sports athletes from each of the stops on the Dew Tour.
Under the term Green Label Gaming – coined in 2007 – Mountain Dew has broadened its sponsorship of independent video game designers and players
Gamer
Historically, the term "gamer" usually referred to someone who played role-playing games and wargames. Since they became very popular, the term has included players of video games...
. The brand is often the subject of media attention for its popularity among video game enthusiasts, as several flavors of Mountain Dew have been produced in partnership with video games such as Halo
Halo (series)
Halo is a multi-million dollar science fiction video game franchise created by Bungie and now managed by 343 Industries and owned by Microsoft Studios. The series centers on an interstellar war between humanity and a theocratic alliance of aliens known as the Covenant...
and World of Warcraft
World of Warcraft
World of Warcraft is a massively multiplayer online role-playing game by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994...
. In December 2008, Mountain Dew produced a 30-minute television special which documented independent gamers in Japan and the U.S., which aired on the Spike TV
Spike TV
Spike is an American cable television channel. It launched on March 7, 1983 as The Nashville Network , a joint venture of WSM, Inc...
network. In 2009, Mountain Dew sponsored two prominent gaming events: the Independent Games Festival
Independent Games Festival
The Independent Games Festival is an annual festival at the Game Developers Conference, the largest annual gathering of the indie video game industry. It was founded in 1998 to assist and inspire innovation in video game development and to recognize the best independent video game developers...
and the Game Developers Conference
Game Developers Conference
The Game Developers Conference is the largest annual gathering of professional video game developers, focusing on learning, inspiration, and networking...
.
Doritos Quest
In 2008, DoritosDoritos
Doritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay ....
debuted a mystery flavor known as "Quest," featuring a campaign of online puzzles and prizes to identify the Quest flavor. The flavor was later identified as Mountain Dew.
FanDEWmonium
In October 2010, Mountain Dew announced a new promotion that was called "FanDEWmonium", a Dewmocracy with eight diet semi-finalist flavors in which Diet Dew drinkers could go online and fill out a bracket style survey, indicating which top two flavors they would like to see later released in stores. Two variant flavors were current flavors that were introduced in diet form, four variant options were previously released flavors that were brought back in diet form, and two entirely new flavors and names were introduced: Diet Mountain Dew Flare (a berry citrus flavor) and Diet Mountain Dew Crave (a sweet and sour appleApple
The apple is the pomaceous fruit of the apple tree, species Malus domestica in the rose family . It is one of the most widely cultivated tree fruits, and the most widely known of the many members of genus Malus that are used by humans. Apple grow on small, deciduous trees that blossom in the spring...
flavor). The two current flavors were Dewmocracy winners being introduced in diet form, Diet Mountain Dew White Out (a smooth citrus flavor) and Voltage (a raspberry-citrus flavor with a shot of ginseng for flavor enhancement), and the four returning flavors were Diet Mountain Dew Supernova (a strawberry-melon flavor), Distortion (a lime-citrus flavor), Typhoon (a strawberry-pineapple flavor), and Ultraviolet (a mixed berry flavor). Except for Ultraviolet (a former limited release flavor), the 3 other returning flavors were all previous Dewmocracy flavors that did not win. After many votes were cast, the finalists were diet versions of two of the three diet flavors that were newly introduced in the first DEWmocracy-Diet Voltage and Diet Supernova. The voting for these top two began March 6, 2011, when they were released in U.S. stores, pit stops, gas stations, and pharmacies for a limited duration of eight weeks. Diet Mountain Dew Supernova was the eventual winner and thus, it became a permanent Diet Mountain Dew flavor. This new flavor of Diet Mountain Dew will be returning to stores full-time pending a further announcement that shall be outlining exact dates.
Back by Popular DEWmand
On January 7, 2011, Mountain Dew posted on their Facebook that Pitch Black would return to the shelves on May 2011. It stated that this may be the start of many re-releases of old favorites. The Company promoted Pitch Blacks return heavily with giveaways and contests. About a month before the planned release date, a photo was released on a Mountain Dew Company worker's Pongr, which showed Pitch Black and 2008's Supernova. Two weeks before the release, Dew Labs announced the return of 2010's Typhoon in 2-Liter bottles exclusively at Walmart Supercenters. It was officially stated by the official "Back By Popular DEWmand" Facebook page on July 25 that the promotion had ended. The promotional advertisements were then taken down from the official Mountain Dew website. On a later date, Mountain Dew then confirmed via tweet that there would not be any more flavors returning 'by Popular DEWmand' for now, as it was only intended to be a summer program. They also stated that there were currently no plans to re-release Revolution, but they also had the quote "never say never".Flavors and varieties
Following the success of Code Red in 2001, over 30 subsequent flavors bearing the "Mountain Dew" name have been introduced, such as LiveWire, an orangeOrange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....
-flavored variation, Pitch Black, a grape
Grape
A grape is a non-climacteric fruit, specifically a berry, that grows on the perennial and deciduous woody vines of the genus Vitis. Grapes can be eaten raw or they can be used for making jam, juice, jelly, vinegar, wine, grape seed extracts, raisins, molasses and grape seed oil. Grapes are also...
-flavored variation that was produced seasonally prior to Halloween
Halloween
Hallowe'en , also known as Halloween or All Hallows' Eve, is a yearly holiday observed around the world on October 31, the night before All Saints' Day...
, and Typhoon, a strawberry-pineapple flavored variation that came in second in DEWmocracy 2: Collective Intelligence. This is a table covering them all.
| Dates of production | Notes | Picture | |
|---|---|---|---|
| Mountain Dew | 1948 – Present | The original flavor. A yellow-green-colored, lemon-citrus-flavored soda that was developed in the 1940s by Barney and Ally Hartman, who were beverage bottlers in Tennessee. A revised formula was created by Bill Bridgforth in the year 1958. | |
| Caffeine-Free Mountain Dew | 1976 – Present | Non-caffeinated Mountain Dew. Available in various parts of the United States. In Canada and Australia, it is sold as regular Mountain Dew as neither country sell the original Mountain Dew. | |
| Diet Mountain Dew | 1988 – Present | A no-calorie Mountain Dew that was first introduced in 1988. It was formerly known as “Sugar-Free Mountain Dew” until 1986, when it was given its current name. In 2006 Diet Mountain Dew was reformulated with a new “Tuned Up Taste”, using a blend of sucralose, aspartame, and acesulfame potassium as sweeteners. The previous formulation was sweetened exclusively with aspartame. In limited areas in the United States, Diet Mountain Dew has treated water instead of carbonated water as a fountain drink. | |
| Mountain Dew Red | 1988 | Simply known to be Fruit-flavored Mountain Dew, Red was the first Mountain Dew flavor variation, and was discontinued the same year it was released. Its legacy lives on as Mountain Dew Code Red, but the two are entirely different flavors. It was only available from Alabama. | |
| Diet Mountain Dew Red | 1988 | Simply known to be a zero-calorie version of Mountain Dew Red. Like the original version, it was also discontinued in the same year it was introduced and was only available from Alabama. | |
| Caffeine-Free Diet Mountain Dew | 1989 – Present | A no-calorie, non-caffeinated Mountain Dew. Available in limited locations in the United States. In Canada it is simply labeled as “Diet Mountain Dew.” | |
| Mountain Dew Sport | 1989–1991 | Following initial test marketing in 1989, this Mountain Dew-flavored sports drink was released in a limited number of U.S. regions in 1990. A 2-calorie variant was released, as well as a Diet version. They were all short-lived, being discontinued in 1991. | |
| Diet Mountain Dew Sport | 1989–1991 | A zero-calorie version of Mountain Dew Sport. Like the original version, it was also discontinued in 1991. | |
| Mountain Dew Code Red | 2001 – Present | A cherry-flavored Mountain Dew. Introduced in 2001, it was the first widely successful flavor extension; In its first year of production, Code Red increased overall sales of Mountain Dew by 6%. It was later released in New Zealand New Zealand New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga... in 2009. |
|
| Diet Mountain Dew Code Red | 2002 – Present | A no-calorie, no-sugar cherry-flavored Mountain Dew. Available in limited areas only, it was first introduced in late 2002. | |
| Mountain Dew LiveWire | 2003 – Present | An orange-colored, orange-flavored Mountain Dew. LiveWire was initially introduced in 2003 as a limited-edition flavor for the summer. In 2005, after two years of limited summer releases, LiveWire became a permanent addition to the Mountain Dew product line. It appears that LiveWire became region-specific in 2011, as many areas across the U.S. began noticing its disappearance from shelves. It was also released in New Zealand New Zealand New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga... in 2011. |
|
| Mountain Dew Pitch Black | 2004, 2011 | A dark purple-colored, grape-flavored Mountain Dew released for the 2004 Halloween season. Because Canada Canada Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean... has restrictions, Pitch Black was released as a caffeine-free drink in Canada. Pitch Black was re-released in 2011 as a part of the "Back by popular DEWmand" promotion in the United States and was also released New Zealand. The US version stayed on shelves through May and July. |
|
| Mountain Dew Baja Blast | 2004 – Present | A sea green-colored, tropical lime-flavored Mountain Dew introduced in 2004, available exclusively as a fountain drink at Taco Bell Taco Bell Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items... restaurants. Beginning in January 2006, internet hoaxes began spreading, claiming that Baja Blast would be available in 20 oz. bottles and sold in stores. In 2011, however, videos began surfacing online of people finding this flavor in fountain drinks in convenience stores outside of Taco Bell restaurants, revealing that the drink was no longer exclusive Taco Bell exclusive. Beverage reviewers have noted a similarity in taste between the Mountain Dew Game Fuel Alliance Blue limited edition flavor and Baja Blast. |
|
| Mountain Dew Pitch Black II | 2005 | A dark purple-colored, sour grape-flavored Mountain Dew, released as a limited edition flavor for Halloween in 2005. Referred to as the "sequel” to the original Pitch Black, which was released in 2004. | |
| Mountain Dew Game Fuel (Halo 3 Edition) | 2007 | A red-orange-colored, citrus-cherry-flavored Mountain Dew first released in August 2007 for a total of 12 weeks to promote the release of Halo 3 Halo 3 Halo 3 is a first-person shooter video game developed by Bungie for the Xbox 360 console. The third installment in the Halo franchise, the game concludes the story arc begun in Halo: Combat Evolved and continued in Halo 2... , an Xbox 360 Xbox 360 The Xbox 360 is the second video game console produced by Microsoft and the successor to the Xbox. The Xbox 360 competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of video game consoles... game. Two years later, this flavor saw a limited return to shelves promoting the MMORPG World of Warcraft World of Warcraft World of Warcraft is a massively multiplayer online role-playing game by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994... . It was sold under the name "Mountain Dew Game Fuel Horde Red" with redesigned packaging and a new counterpart flavor. It was officially announced that this flavor would once again return to shelves to coincide with the upcoming game Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 is a first-person shooter video game, developed by Infinity Ward and Sledgehammer Games, with Raven Software having assisted in development... . Its taste has been compared to "LiveWire", "Code Red" and the energy drink AMP Overdrive (another drink sold under the Mountain Dew brand name). |
|
| Mountain Dew Revolution | 2008 | A sky blue-colored, wild berry fruit-flavored Mountain Dew with ginseng Ginseng Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae.... for flavor enhancement. One of the three “candidate flavor” finalists for DEWmocracy's “People’s Dew” national vote. Revolution held the majority amount of votes until the end of the promotion, when dropped to 3rd place and lost to Mountain Dew Voltage. In 2011, The "Mountain Dew Throwback Shack" began to have a prize of "A Hidden Stash of Dew" which was then revealed to be glass bottles of Revolution with lab labels on them. Demand for Revolution has increased since Pitch Black, Typhoon, and Supernova were returning to shelves, but Mountain Dew said that there were currently no plans to rerelease Revolution. |
|
| Mountain Dew Supernova | 2008, 2011 | A magenta-colored, strawberry-melon-flavored Mountain Dew with ginseng Ginseng Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae.... . One of the three “candidate flavor” finalists for DEWmocracy's “People’s Dew” national vote, it lost to Mountain Dew Voltage. It had held the least amount of votes until the end, when it ended up coming in 2nd place. This flavor was re-released as a part of the "Back by popular DEWmand" promotion in early May 2011 and stayed on shelves through July. |
|
| Mountain Dew Voltage | 2008 – Present | A deep blue-colored, raspberry-citrus-flavored Mountain Dew with ginseng Ginseng Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae.... for flavor enhancement. A part of the first DEWmocracy promotion, it was released in stores on May 19, 2008 as a limited edition flavor so that people could taste test which flavor they like best before voting. Voltage was announced to be the winner with 42% of all votes on August 17, 2008. It was officially released as a permanent flavor on December 29, 2008. A Diet Voltage was released in 2011 as a part of the "FanDEWmonium" promotion and made it to the finals with Diet Mountain Dew Supernova, meaning it had a limited release in U.S. stores while voting took place, until Diet Supernova was revealed to be the winner. It came in second in voting, against Diet Mountain Dew Supernova with 45% out of all votes. It was later released in New Zealand New Zealand New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga... in 2011 under the name "Electro Shock" and described as a "charge of wild berry flavor." |
|
| Mountain Dew Game Fuel Horde Red | 2009 | In 2009, the original "Game Fuel" flavor returned to shelves for 10 weeks under this name in connection with the World of Warcraft World of Warcraft World of Warcraft is a massively multiplayer online role-playing game by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994... video game. The name and label design were updated to reflect the World of Warcraft theme. It was rereleased on October 2011 with updated packaging to promote the video game "Call of Duty: Modern Warfare 3". |
|
| Mountain Dew Game Fuel Alliance Blue | 2009 | A blue-colored, wild fruit punch-flavored Mountain Dew flavor released alongside "Mountain Dew Game Fuel Horde Red" for a 10-week period in 2009. Like Horde Red, Alliance Blue was a promotional flavor for the video game World of Warcraft World of Warcraft World of Warcraft is a massively multiplayer online role-playing game by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994... . |
|
| Diet Mountain Dew Ultra Violet | 2009–2010 | A lavender-colored, mixed berry-flavored Mountain Dew. It was originally available for three months in 2009; and was the first Mountain Dew flavor available exclusively in Diet. It was released on August 3, 2009 at a first taste party in Brooklyn, New York. This flavor returned for the "FanDEWmonium" promotion, but ultimately lost to Diet Mountain Dew Supernova, coming in sixth place and not making it into the final round. Its flavor is sometimes compared to that of "Revolution" due to their berry-themed flavoring. | |
| Mountain Dew Throwback | 2009 – Present | A variation of Mountain Dew in the U.S. consisting of natural sugar in place of high fructose corn syrup, first released in a limited production run during the summer of 2009. Mountain Dew Throwback has since been re-released for brief periods (generally 8–12 weeks at a time), including a 2nd wave from December 2009 - February 2010 and a 3rd wave in Summer/Fall 2010. A fourth limited production run began in March 2011, lasting for a total of eight weeks before becoming a permanent addition. | |
| Mountain Dew Cherry Fusion | 2009 – Present | A red-colored, cherry-flavored fountain drink only available at Wienerschnitzel restaurants in the Western United States Western United States .The Western United States, commonly referred to as the American West or simply "the West," traditionally refers to the region comprising the westernmost states of the United States. Because the U.S. expanded westward after its founding, the meaning of the West has evolved over time... . It has a stronger cherry flavor in comparison to Code Red. |
|
| Mountain Dew Distortion | 2010 | A dark green-colored, lime-flavored Mountain Dew. Part of the second Mountain Dew "DEWmocracy: Collective Intelligence" promotion. It lost to Mountain Dew White Out and came in 3rd place with only 16% out of all votes. Due to its similarity in color to the original Mountain Dew, Distortion was packaged in a clear bottle with a black label (as opposed to the green-plastic bottle with a green label used in the original Mountain Dew) in an attempt to avoid confusion. A Diet Distortion was created for the FanDEWmonium promotion, which came in eighth place, not making it to the final round. | |
| Mountain Dew Typhoon | 2010, 2011 | A red-orange-colored, strawberry-pineapple flavored Mountain Dew. Part of the second Mountain Dew "DEWmocracy: Collective Intelligence" promotion. It lost to Mountain Dew White Out and came in 2nd place with 40% of all votes. A Diet Typhoon was created for the FanDEWmonium promotion, which came in fifth place, not making it to the final round. It was announced on April 15, 2011 that Typhoon would return in May 2011 as part of the "Back by Popular DEWmand" promotion and it stayed on shelves in 2-Liter bottles exclusively at Walmart Supercenters through July. | |
| Mountain Dew White Out | 2010 – present | A white-colored, smooth citrus-flavored Mountain Dew. Part of the second Mountain Dew "DEWmocracy: Collective Intelligence" promotion. It was released in stores on April 19 as a limited edition flavor so that people could taste test which flavor they like best before voting. Voting ended on June 14, and it was announced that White Out had won the campaign with 44% of the votes. It became a permanent flavor and was officially for sale on October 4, 2010. A Diet White Out was created for the FanDEWmonium promotion, which came in third place, not making it to the final round. It has been available in slurpee form since January 2011 and was later released in New Zealand New Zealand New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga... in 2011. |
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| Diet Mountain Dew Flare | 2011 | A deep yellow-colored, berry-citrus-flavored Diet Mountain Dew. Part of "FanDEWmonium" promotion series of flavors but it lost to Diet Mountain Dew Supernova and came in fourth place, making it into the final round. | http://a5.sphotos.ak.fbcdn.net/hphotos-ak-ash1/182883_10150089595296395_349910341394_6376962_6023875_n.jpg |
| Diet Mountain Dew Crave | 2011 | A light green-colored, sweet and sour apple-flavored Diet Mountain Dew. Part of "FanDEWmonium" promotion series of flavors but it lost to Diet Mountain Dew Supernova, coming in seventh place and not making it to the final round. | |
| Diet Mountain Dew Supernova | 2011 | A magenta-colored, strawberry-melon-flavored Diet Mountain Dew with a "shot of ginseng Ginseng Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae.... " for flavor enhancement. This flavor began as one of the "FanDEWmonium" promotion series of flavors. Diet Supernova was released in U.S. stores alongside Diet Mountain Dew Voltage on March 6, 2011 for a duration of eight weeks as a limited edition diet flavor so that people could taste test which flavor they preferred before voting. It won FanDEWmonium with 55% out of all votes, and this flavor became a permanent addition to the Diet Mountain Dew flavor line-up. It will be returning to stores full-time pending a further announcement that shall outline exact dates. |
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| Mountain Dew X-treme | 2010 – Present | A Grape-flavored Mountain Dew similar to "Pitch Black". It was released in Kuwait during December 2010 and has so far made its way into Saudi Arabia. | |
| Mountain Dew Grape | 2011 – Present | A deep purple-colored, Grape-flavored Mountain Dew. Since its introduction in mid-2011, it has only been available in Japan exclusively in Pepsi and Boss vending machines. It is only offered in 12 oz (340.2 g) cans and not available in stores in Japan. Its taste has often been compared to that of Grape flavored Jolly Rancher Jolly Rancher Jolly Rancher is a brand of candy, including hard candy, gummies, fruit chews, jellybeans, lollipops, and sodas. It is currently owned by Hershey. The product was originally produced by the Jolly Rancher Company, founded in 1949 by Bill and Dorothy Harmsen of Golden, Colorado... candies. |
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| Mountain Dew Game Fuel Cherry-Citrus (Call of Duty: MW3 Edition) |
October 2011 – Present | The same red-orange-colored, cherry-citrus formula used for the original Game Fuel in 2007 and for Game Fuel Horde Red in 2009. For its 2011 release, its packaging was redesigned to promote the video game Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 is a first-person shooter video game, developed by Infinity Ward and Sledgehammer Games, with Raven Software having assisted in development... . Though this drink's concept was leaked in early August 2011 by means of an eBay auction, it was officially announced on Mountain Dew Facebook page on August 24, 2011 and was officially released to US stores on October 10 that year. |
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| Mountain Dew Game Fuel Tropical (Call of Duty: MW3 Edition) |
October 2011 – Present | A dark green-colored, Tropical-flavored Mountain Dew flavor to coincide with the release of the video game Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 is a first-person shooter video game, developed by Infinity Ward and Sledgehammer Games, with Raven Software having assisted in development... . Like its counterpart, its concept was leaked in early August 2011 by means of an eBay auction, and was officially announced on Mountain Dew Facebook page on August 24, 2011 and was officially released to US stores on October 10 that year. It was originally tested by 500 Dew Labs members as a "Mystery" flavor, and was described by many to resemble the taste of "Baja Blast" and "Distortion". |
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| Dates of production | Notes | Picture | |
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| Mountain Dew Blue Shock | 2001 – present | Berry-citrus flavored Mountain Dew. Blue Shock was initially test-marketed in Chicago in can and bottle formats, but sales did not meet expectations and as a result, it was released in 2002 in the U.S. exclusively in Slurpee Slurpee A Slurpee is a flavored frozen drink sold by 7-Eleven. In 1967, 7-Eleven licensed the product from the ICEE Company, and began selling it as the Slurpee.-Slurpee history:Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s... form at 7-Eleven 7-Eleven 7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co... stores. As of 2011, it remains listed as a current flavor according to 7-Eleven. It was once available at select Marcus Theatres in Icee form. |
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| Dew Fuel | 2002–2007 | A caffeinated version of Mountain Dew produced in Canada Canada Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean... . Marketed as a natural health product and not as a soft drink, due to Health Canada regulations that only allow caffeine in 'dark-colored' varieties of soft drinks such as cola and root beer. Originally called “Mountain Dew Energy” until given its present name in 2006. In early 2007, Pepsi-QTG Canada cited that Dew Fuel is out of production. |
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| Dew Fuel Sugar Free | 2002–2007 | No-calorie Dew Fuel. The caffeinated version of Diet Mountain Dew offered in Canada. Was originally called “Mountain Dew Energy Sugar-Free” until 2006. | |
| Darth Dew | 2005 | A limited production tangy grape flavored Mountain Dew Slurpee Slurpee A Slurpee is a flavored frozen drink sold by 7-Eleven. In 1967, 7-Eleven licensed the product from the ICEE Company, and began selling it as the Slurpee.-Slurpee history:Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s... flavor. It was available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Star Wars Episode III Star Wars Episode III: Revenge of the Sith Star Wars Episode III: Revenge of the Sith is a 2005 American epic space opera film written and directed by George Lucas. It is the sixth and final film released in the Star Wars saga and the third in terms of the series' internal chronology.... . |
http://www.x-entertainment.com/updates/pics/vaderdew/3.jpg |
| Mountain Dew MDX Mountain Dew MDX Mountain Dew MDX was an energy drink manufactured and distributed by PepsiCo under the Mountain Dew brand. It was introduced in 2005 as PepsiCo's second attempt to market an energy soda. Josta, the first energy drink introduced by a major soft drink company from 1995 to 1999. "Power Pack" is the... |
2005–2007 | A Mountain Dew-flavored energy soda introduced in 2005 in 14 USfloz bottles. In 2006 its packaging format was transitioned to 20 USfloz bottles. Its production was discontinued in 2007. | |
| Mountain Dew Pitch Black Freeze | 2006 | A re-release of Pitch Black in Slurpee Slurpee A Slurpee is a flavored frozen drink sold by 7-Eleven. In 1967, 7-Eleven licensed the product from the ICEE Company, and began selling it as the Slurpee.-Slurpee history:Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s... form produced as a limited edition flavor during the 2006 Halloween season. |
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| Mountain Dew Maximum Cream Slush | 2004–2008 | A frozen, no-sugar, no-carbonation fruit slush sold in participating 7-11 convenience stores. | |
| Mountain Dew Arctic Burst | 2006 | A Mountain Dew Slurpee Slurpee A Slurpee is a flavored frozen drink sold by 7-Eleven. In 1967, 7-Eleven licensed the product from the ICEE Company, and began selling it as the Slurpee.-Slurpee history:Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s... flavor available exclusively at 7-Eleven 7-Eleven 7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co... stores as part of a promotion for the theatrical release of Superman Returns Superman Returns Superman Returns is a 2006 superhero film directed by Bryan Singer. It is the fifth and final installment in the original Superman film series and serves as a alternate sequel to Superman and Superman II by ignoring the events of Superman III and Superman IV: The Quest for Peace .The film stars... . The Slurpee is blue in color and said to taste like blueberry. The official name was “Arctic Burst”. |
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| Mountain Dew Kryptonite Ice | 2006 | A Mountain Dew Slurpee Slurpee A Slurpee is a flavored frozen drink sold by 7-Eleven. In 1967, 7-Eleven licensed the product from the ICEE Company, and began selling it as the Slurpee.-Slurpee history:Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s... flavor available exclusively at 7-Eleven 7-Eleven 7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co... stores as part of a promotion for the theatrical release of Superman Returns Superman Returns Superman Returns is a 2006 superhero film directed by Bryan Singer. It is the fifth and final installment in the original Superman film series and serves as a alternate sequel to Superman and Superman II by ignoring the events of Superman III and Superman IV: The Quest for Peace .The film stars... . The Slurpee is green in color and had a tropical, mango taste. |
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| Sugar-Free Mountain Dew MDX | 2005–2006 | No-calorie Mountain Dew flavored energy soda which was short-lived, being discontinued one year after entering production in 2005. | |
| Dew Iced | 2007–2008 | A Mountain Dew flavored smoothie Smoothie A smoothie is a blended and sometimes sweetened beverage made from fresh fruit and in special cases can contain chocolate or peanut butter. In addition to fruit, many smoothies include crushed ice, frozen fruit, honey or contain syrup and ice ingredients... that was available exclusively at Cold Stone Creamery Cold Stone Creamery Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and... stores in 2007 and 2008. |
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| Mountain Dew Game Fuel (slurpee) | August 2007 | A red-orange colored, cherry citrus flavored slurpee that is available only at participating 7-11 convenience stores. Like the original version, it was introduced in August 2007 and was used to promote the Xbox 360 game "Halo 3". | http://www.freewebs.com/bringbackthedew/Game%20fuel%20slurpee.bmp |
| Mountain Dew Blue Shock Freeze | 2008 – Present | A blueberry Slurpee flavor only available at 7-Eleven stores. | |
| Mountain Dew Thin Ice Freeze | 2009 – Present | A blueberry-flavored Slurpee Slurpee A Slurpee is a flavored frozen drink sold by 7-Eleven. In 1967, 7-Eleven licensed the product from the ICEE Company, and began selling it as the Slurpee.-Slurpee history:Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s... that is distributed only at 7-Eleven stores. |
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| Mountain Dew White Out Freeze | 2011 – Present | A smooth citrus, limited edition Slurpee flavor only available at 7-Eleven stores. | |
| Mountain Dew Voltage Freeze | 2011 – Present | A deep-blue colored Slurpee Slurpee A Slurpee is a flavored frozen drink sold by 7-Eleven. In 1967, 7-Eleven licensed the product from the ICEE Company, and began selling it as the Slurpee.-Slurpee history:Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s... that is distributed only at 7-Eleven stores. It has a raspberry-citrus flavor and a hint of ginseng Ginseng Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae.... for flavor enhancement. |
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| Mountain Dew Coolata | 2011 – Present | In 2011, Dunkin' Donuts announced a new Mountain Dew-flavored Coolata | http://gothamist.com/attachments/jsaxena/050211dewlatta.jpg |
| Mountain Dew Energy | 2010 – present | A new line of Mountain Dew released in the UK in June, 2010, originally in 500ml bottles, but as of February 2011 it has expanded to 440ml cans (Normal and sugar free) and 1 Litre bottles. Mountain Dew Energy was released in Ireland Republic of Ireland Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,... in April 2011. Produced in a lemon and lime flavor, it has a higher caffeine content as Mountain Dew sold in the U.S., at 18 mg per 100ml, versus 91 mg per 20 fl oz in the U.S. version (which is ~15.385 mg per 100ml). The UK version is produced with real sugar instead of high-fructose corn syrup, as with most other soft drinks in the UK. Mountain Dew did initially launch in the UK and the Republic of Ireland in 1996; however it was discontinued in 1998 due to low sales volumes at that time. Mountain Dew Energy has been designed specifically for periods of mental and physical exertion, just like the original Mountain Dew distributed in the US. The high (compared to regular soft drinks) level of caffeine and sugar gives much the same "boost" as other caffeine-heavy energy drinks, making the drink particularly popular with 16-24 year olds. The drink is produced by Britvic Britvic Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index... in the UK. The original Mountain Dew is only available either from eBay, Amazon, Selfridges or other specialist importers such as Stateside Candy. |
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| Adrenaline Mountain Dew | 2010 – present | In August 2010, this new flavor was released to Poland Poland Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north... and possibly other polish-speaking countries. Much like previous attempts, Adrenaline is marketed as a Mountain Dew energy drink, and contains things such as caffeine Caffeine Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants... , taurine, guarana Guarana Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean... extract, ginseng Ginseng Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae.... , and vitamins B2 and B12. The drink is available in 250 ml cans, and also in an undetermined size of black-tinted bottles (similar to Mountain Dew Energy's green-tinted bottles). Because the drink is fairly recent and not available in English-speaking countries, not much is known of it as of yet. |
