Mountain Dew MDX was an energy drink

Energy drink

Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....

 manufactured and distributed by PepsiCo

PepsiCo

PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

 under the Mountain Dew

Mountain Dew

Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

 brand. It was introduced in 2005 as PepsiCo's second attempt to market an energy soda. Josta

Josta

Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná...

, the first energy drink

Energy drink

Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....

 introduced by a major soft drink company from 1995 to 1999. "Power Pack" is the marketing term given to the energy ingredients blend in MDX. In June 2005, Coca-Cola

Coca-Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

 started to test-market Vault

Vault (soft drink)

Vault is a carbonated beverage that was released by The Coca-Cola Company in June 2005. It is touted as an artificially flavored hybrid energy soda. Coca-Cola is marketing Vault as a combination with the slogan "Drinks like a Soda, Kicks like an Energy Drink," as well as "The Taste. The Quench...

 as an Energy Drink/Soda. Pepsi saw that this was selling well, so Pepsi quickly released their own version before Vault

Vault (soft drink)

Vault is a carbonated beverage that was released by The Coca-Cola Company in June 2005. It is touted as an artificially flavored hybrid energy soda. Coca-Cola is marketing Vault as a combination with the slogan "Drinks like a Soda, Kicks like an Energy Drink," as well as "The Taste. The Quench...

 hit stores nationally.

MDX was initially sold in 14 oz. bottles, and was pricier than other Pepsi soft drinks. Due to slow sales, it was relaunched in the fall of 2006 in 20 oz. bottles, and was marketed alongside other Pepsi soft drinks at the same price. The sugar free version had however been discontinued. Despite technically being discontinued, Mountain Dew MDX is still sold in some markets , although it is not as easily found as it previously was.

Brand portfolio

• MDX (2005–2007)
• MDX Sugar Free (2005–2006)

Currently available in 20 fl oz PET

Polyethylene terephthalate

Polyethylene terephthalate , commonly abbreviated PET, PETE, or the obsolete PETP or PET-P, is a thermoplastic polymer resin of the polyester family and is used in synthetic fibers; beverage, food and other liquid containers; thermoforming applications; and engineering resins often in combination...

 bottles.

• Serving Size: 20 fl oz
• Calories: 300
• Total Fats (g): 0
• Sodium (mg): 90
• Total Carbohydrates (g): 80
• Sugars (g): 80
• Protein (g): 0
• Caffeine (mg): 0

See also

• Bawls
  Bawls
  Bawls Guarana is a highly caffeinated soft drink containing natural Guarana flavor and a relatively high amount of caffeine, amongst other ingredients. BAWLS products are owned by BAWLS Acquisition of Miami, Florida.- Packaging :...
  
  
• Jolt
  Jolt Cola
  Jolt Cola was a carbonated soft drink produced by Wet Planet Beverages. It was created in 1985 by C. J. Rapp as a highly caffeinated cola. It is targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drinks...
  
  
• Josta
  Josta
  Josta was a soft drink brand that was produced by PepsiCo and the first energy drink ever introduced by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient guaraná...
  
  
• Vault
  Vault (soft drink)
  Vault is a carbonated beverage that was released by The Coca-Cola Company in June 2005. It is touted as an artificially flavored hybrid energy soda. Coca-Cola is marketing Vault as a combination with the slogan "Drinks like a Soda, Kicks like an Energy Drink," as well as "The Taste. The Quench...
  
  
• Mountain Dew AMP
  Mountain Dew AMP
  AMP Energy is an energy drink brand produced and owned by PepsiCo. At the time of its introduction in 2001, AMP Energy was initially distributed under the Mountain Dew soft drink brand. Since 2009, it has been produced and labeled under its own stand-alone trademark name...