MTV Europe
Encyclopedia
MTV Europe is a pan-European
24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as MTV Networks Europe
began to regionalise its network in 1997.
(2010-onwards)
Pan-European
Pan-European can refer to:*Pan-European identity*International Paneuropean Union, a European unification group*Honda ST series motorcycles, sold as the Pan-European in the UK and Europe...
24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as MTV Networks Europe
MTV Networks Europe
MTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
began to regionalise its network in 1997.
History
(1987–2010)- With similar tongue-in-cheekTongue-in-cheekTongue-in-cheek is a phrase used as a figure of speech to imply that a statement or other production is humorously intended and it should not be taken at face value. The facial expression typically indicates that one is joking or making a mental effort. In the past, it may also have indicated...
humor as the 1981 launch of MTVMTVMTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
in the U.S., the first video shown on MTV Europe was "Money for NothingMoney for Nothing (song)"Money for Nothing" is a single by British rock band Dire Straits, taken from their 1985 album Brothers in Arms. It was one of Dire Straits' most successful singles, peaking at number one for three weeks in the United States, and it also reached number one for three weeks on the U.S. Mainstream...
," by Dire StraitsDire StraitsDire Straits were a British rock band active from 1977 to 1995, composed of Mark Knopfler , his younger brother David Knopfler , John Illsley , and Pick Withers .Dire Straits' sound drew from a variety of musical influences, including jazz, folk, blues, and came closest...
, which starts and finishes with repetition of the line "I want my MTV", voiced by Sting.
- MTV Europe is wholly owned and operated by MTV Networks EuropeMTV Networks EuropeMTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
. It launched in 1987 under a co-operative agreement by ViacomViacomViacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
and BT, which lasted until 1991 when Viacom took over full ownership.
- MTV Europe launched from AmsterdamAmsterdamAmsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
, NetherlandsNetherlandsThe Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
with a live performance from Elton JohnElton JohnSir Elton Hercules John, CBE, Hon DMus is an English rock singer-songwriter, composer, pianist and occasional actor...
. In 1989, it moved to LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, from where it was produced and broadcast.
- Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV" became embedded in public thought, the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.
- It became the pioneer broadcaster in Europe in 1995 with the upgrade of its broadcasts to digitally compressed transmissions. In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe. In March 1997, MTV Germany (formerly MTV Central Europe) launched. On July 1, 1997 of the same year MTV UK & Ireland launched followed by MTV Italia in September. MTV NordicMTV NordicMTV Nordic was a pan-European cable television network launched on June 5, 1998. A 24-hour English-language network aimed at viewers in the Nordic countries and other European territories. Between 1998 and 2006 MTV Nordic served the majority of European territories under the branding MTV Europe &...
for ScandinaviaScandinaviaScandinavia is a cultural, historical and ethno-linguistic region in northern Europe that includes the three kingdoms of Denmark, Norway and Sweden, characterized by their common ethno-cultural heritage and language. Modern Norway and Sweden proper are situated on the Scandinavian Peninsula,...
launched in June 1998. Since 2000, MTV Networks EuropeMTV Networks EuropeMTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
launched other regional channels across the continent.
- On April 1, 2002, the channel re-branded as 'MTV European'. In August 2007, it moved its editorial base from London to WarsawWarsawWarsaw is the capital and largest city of Poland. It is located on the Vistula River, roughly from the Baltic Sea and from the Carpathian Mountains. Its population in 2010 was estimated at 1,716,855 residents with a greater metropolitan area of 2,631,902 residents, making Warsaw the 10th most...
, PolandPolandPoland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, though still beaming its signal from MTV Networks Europe's London headquarters.
- In the late 1980s and throughout the 1990s, it also became famous for its VJs coming from all over Europe, who used to introduce videos and programs round the clock. The most notable VJs in MTV Europe's history include List of MTV Europe VJs.
(2010-onwards)
- MTV Europe is aimed at viewers aged around 16-35, it reaches more than 100 million households in 43 territories.
- As of August 1, 2010 MTV Europe has controversially removed its core music programming and replaced it with reality based programming from MTV US.
- Prior to August 1, 2010 MTV Europe provided a unique mix of popular culture programming along with music videos. The channels broadcast centre is located in PraguePraguePrague is the capital and largest city of the Czech Republic. Situated in the north-west of the country on the Vltava river, the city is home to about 1.3 million people, while its metropolitan area is estimated to have a population of over 2.3 million...
, Czech RepublicCzech RepublicThe Czech Republic is a landlocked country in Central Europe. The country is bordered by Poland to the northeast, Slovakia to the east, Austria to the south, and Germany to the west and northwest....
(previously LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
) and progamming produced at MTV Networks headquarters in WarsawWarsawWarsaw is the capital and largest city of Poland. It is located on the Vistula River, roughly from the Baltic Sea and from the Carpathian Mountains. Its population in 2010 was estimated at 1,716,855 residents with a greater metropolitan area of 2,631,902 residents, making Warsaw the 10th most...
, PolandPolandPoland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
.
- On July, 2011 MTV Europe rebranded its channel utilizing a new logo and idents.
Distribution
- MTV European is distributed across Europe via satellite, cable, and terrestrial television.
- As of 2011, MTV European still serves a smaller number of countries which do not have a local MTV feed, including: ArmeniaArmeniaArmenia , officially the Republic of Armenia , is a landlocked mountainous country in the Caucasus region of Eurasia...
, AzerbaijanAzerbaijanAzerbaijan , officially the Republic of Azerbaijan is the largest country in the Caucasus region of Eurasia. Located at the crossroads of Western Asia and Eastern Europe, it is bounded by the Caspian Sea to the east, Russia to the north, Georgia to the northwest, Armenia to the west, and Iran to...
, BulgariaBulgariaBulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...
, EstoniaEstoniaEstonia , officially the Republic of Estonia , is a state in the Baltic region of Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by Lake Peipsi and the Russian Federation . Across the Baltic Sea lies...
, Faroe IslandsFaroe IslandsThe Faroe Islands are an island group situated between the Norwegian Sea and the North Atlantic Ocean, approximately halfway between Scotland and Iceland. The Faroe Islands are a self-governing territory within the Kingdom of Denmark, along with Denmark proper and Greenland...
, GeorgiaGeorgia (country)Georgia is a sovereign state in the Caucasus region of Eurasia. Located at the crossroads of Western Asia and Eastern Europe, it is bounded to the west by the Black Sea, to the north by Russia, to the southwest by Turkey, to the south by Armenia, and to the southeast by Azerbaijan. The capital of...
, IcelandIcelandIceland , described as the Republic of Iceland, is a Nordic and European island country in the North Atlantic Ocean, on the Mid-Atlantic Ridge. Iceland also refers to the main island of the country, which contains almost all the population and almost all the land area. The country has a population...
, KazakhstanKazakhstanKazakhstan , officially the Republic of Kazakhstan, is a transcontinental country in Central Asia and Eastern Europe. Ranked as the ninth largest country in the world, it is also the world's largest landlocked country; its territory of is greater than Western Europe...
, LatviaLatviaLatvia , officially the Republic of Latvia , is a country in the Baltic region of Northern Europe. It is bordered to the north by Estonia , to the south by Lithuania , to the east by the Russian Federation , to the southeast by Belarus and shares maritime borders to the west with Sweden...
, LithuaniaLithuaniaLithuania , officially the Republic of Lithuania is a country in Northern Europe, the biggest of the three Baltic states. It is situated along the southeastern shore of the Baltic Sea, whereby to the west lie Sweden and Denmark...
, LuxembourgLuxembourgLuxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...
, TurkeyTurkeyTurkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
, MoldovaMoldovaMoldova , officially the Republic of Moldova is a landlocked state in Eastern Europe, located between Romania to the West and Ukraine to the North, East and South. It declared itself an independent state with the same boundaries as the preceding Moldavian Soviet Socialist Republic in 1991, as part...
and MaltaMaltaMalta , officially known as the Republic of Malta , is a Southern European country consisting of an archipelago situated in the centre of the Mediterranean, south of Sicily, east of Tunisia and north of Libya, with Gibraltar to the west and Alexandria to the east.Malta covers just over in...
. However, it is still present in HungaryHungaryHungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...
, alongside MTV HungaryMTV HungaryMTV Hungary is a television channel broadcasting to Hungary. It started on October 1, 2007. The channel is available on cable/digital television and hosts a number of localised programming and presenters.-Local Shows:* Swung* Alternative Nation...
.
- MTV Europe is also broadcast in a number of African countries including South AfricaSouth AfricaThe Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
, alongside local MTV Base Africa, MTV PortugalMTV PortugalMTV Portugal is a 24-hour general entertainment channel serving Portugal.The channel was launched on July 1, 2003 replacing MTV Europe within the territory. In its initial stages MTV Portugal shared similar content to MTV Spain and MTV Italy, while also airing programming from MTV US and MTV Europe...
and MTV FranceMTV FranceMTV France, is a 24-hour French speaking entertainment channel operated by MTV Networks Europe. The channel was launched as MTV Networks Europe began to further localize its brand throughout Europe. MTV France was launched in June 20, 2000in France...
.
Shows (2010 onwards)
- MTV Celebrity Bites
- MTV Europe Music AwardsMTV Europe Music AwardsThe MTV Europe Music Awards were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider...
- MTV Video Music AwardsMTV Video Music AwardsAn MTV Video Music Award , is an award presented by the cable channel MTV to honor the best in music videos...
- MTV Movie AwardsMTV Movie AwardsThe MTV Movie Awards is a film awards show presented annually on MTV . It also contains movie parodies that used official movie footage with hosts and other celebrities and music performances. The nominees are decided by producers and executives at MTV. Winners are decided online by the general...
- MTV World Stage
- MTV Peak Season
- The HillsThe HillsThe Hills is a reality television series which originally aired on MTV from May 31, 2006 until July 13, 2010. The show uses a reality television format, following the personal lives of several young adults living in Los Angeles, California, but tends towards a narrative format more commonly found...
- The CityThe City (MTV series)The City is an MTV reality television series. The first spin-off of MTV's, The Hills, it follows one of the show's former cast members, Whitney Port, as she moves to New York City to work for fashion designer Diane von Fürstenberg. The program premiered on December 29, 2008 and concluded its first...
- 16 & Pregnant
- Blue Mountain StateBlue Mountain StateBlue Mountain State is an American comedy series that premiered on Spike on January 11, 2010. The series producers include Chris Romano and Eric Falconer and is produced by Lionsgate Television...
Former shows
- MTV Amour
- MTV NewsMTV NewsMTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...
- Euro Top 20Euro Top 20The MTV Euro Top 20 is a music chart countdown on MTV Europe, which plays the continent's most popular songs and artists. The countdown has been shown on the majority of the regional MTV channels in Europe since the late 1980´s up until its cancellation in April 2009...
- Yo!
- MTV LiveMTV LiveMTV Live was a U.S. television series that aired from 1997 to 1998 on MTV, featuring interviews with celebrity guests, live musical performances, news coverage, and music video premieres.-Series run:...
- World Chart ExpressWorld Chart ExpressThe World Chart Express chart is a show played on MTV Europe every Saturday, repeating then on Sundays and Fridays. It's a top ten chart, consisting of popular songs across the world...
- The LickThe LickThe Lick with Trevor Nelson is a British chat show presented by Trevor Nelson on MTV UK. It is an informative music show designed to inform the general public about the world of Hip hop and R&B. It is shown every Sunday at 7.30 pm.-Lick Parties:...
- Lick Shots
- Hitlist UKHitlist UKHitlist UK is a weekly UK chart series which airs on MTV Europe. Its format has changed over the years. Originally airing in July 1992 as a two-hour television program that aired the official UK Top 40 singles chart. The programme originally aired Mondays at 20:00 hrs and repeated through the...
- MTV Mono
- Chill Out ZoneChill Out ZoneThe Chill Out Zone is a long running show on MTV Europe that plays new and old ambient music including laidback house, trip hop, chillout trance. It's on every Sunday between 03:00 and 05.00 a.m. CET. The first edition of Chill Out Zone aired in 1993...
- Party ZoneParty ZoneParty Zone is MTV Europe's longest-running show, born not only when MTV Europe started but also when club culture was at its embryonic stage. Partyzone plays a mix of new and old tracks from many different genres of dance music, including garage, house, techno, electronic, trance and drum and bass...
- Alternative Nation
- Superock
- Headbanger's Ball
- European Dancefloor ChartEuropean Dancefloor ChartThe Dancefloor Chart is a chart show on MTV Europe that plays the ten most popular dance songs in Europe. It plays all different kinds of genres, from trance to house, garage to techno, breakbeat to drum and bass, etc. It used to be a top 20 chart, but was reduced to a top 10 in 2005. It is on...
- So '90's
- MTV's Greatest HitsMTV's Greatest HitsMTV's Greatest Hits was a programme that started in 1990 presented by Paul King.The main idea was to show all the greatest hits throughout 60s, 70s, 80s and even 90s.The show was shown at 4pm and then repeated at 10pm CET....
- Total Request LiveTotal Request LiveTotal Request Live is a television series on MTV that featured popular music videos. TRL was MTV's prime outlet for music videos as the network continues to concentrate on reality-based programming. In addition to music videos, TRL featured daily guests...
- Top 10 at 10
- MTV's Most WantedMTV's Most WantedMTV's Most Wanted was a 1990s MTV Europe television series broadcast from London, England, presented by Ray Cokes. It ran from 1992 until 1995....
- MTV Alarm
- Number One HitsNumber One Hits-Track listing:-Album:-Certifications:...
- Summer Of MTV
- The Rock Chart
- Music Mix
See also
- List of MTV Europe VJs
- MTVNHDMTVNHDMTV Live HD is an international 24-hour HD music and entertainment television network that is operated by Viacom International Media Networks' subsidiary MTV Networks Poland...
- MTV NetworksMTV NetworksMTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...
high definitionHigh-definition televisionHigh-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
television channel in EuropeEuropeEurope is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and South AmericaSouth AmericaSouth America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...
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