Sociology of the Internet
Encyclopedia
The sociology
Sociology
Sociology is the study of society. It is a social science—a term with which it is sometimes synonymous—which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity...

 of the Internet
involves the application of sociological theory and method to the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 as a source of information and communication. Sociologists are concerned with the social implications of the technology; new social network
Social network
A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...

s, virtual communities
Virtual community
A virtual community is a social network of individuals who interact through specific media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals...

 and ways of interaction that have arisen as well as issues related to cyber crime etc.

The Internet—the newest
History of communication
The history of communication dates back to prehistory, with significant changes in communication technologies evolving in tandem with shifts in political and economic systems, and by extension, systems of power. Communication can range from very subtle processes of exchange, to full conversations...

 in a series of major information breakthroughs—is of interest for sociologists in various ways: as a tool for research
Social research
Social research refers to research conducted by social scientists. Social research methods may be divided into two broad categories:* Quantitative designs approach social phenomena through quantifiable evidence, and often rely on statistical analysis of many cases to create valid and reliable...

, for example, in using online
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....

 questionnaire
Questionnaire
A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Although they are often designed for statistical analysis of the responses, this is not always the case...

s instead of paper ones, as a discussion platform, and as a research topic. The sociology of the Internet in the stricter sense concerns the analysis of online communities (e.g. as found in newsgroups), virtual communities and virtual worlds
Virtual world
A virtual world is an online community that takes the form of a computer-based simulated environment through which users can interact with one another and use and create objects. The term has become largely synonymous with interactive 3D virtual environments, where the users take the form of...

, organizational change catalyzed through new media
New media
New media is a broad term in media studies that emerged in the latter part of the 20th century. For example, new media holds out a possibility of on-demand access to content any time, anywhere, on any digital device, as well as interactive user feedback, creative participation and community...

 like the Internet, and social change at-large in the transformation from industrial
Industrial society
In sociology, industrial society refers to a society driven by the use of technology to enable mass production, supporting a large population with a high capacity for division of labour. Such a structure developed in the west in the period of time following the Industrial Revolution, and replaced...

 to informational society (or to information society
Information society
The aim of the information society is to gain competitive advantage internationally through using IT in a creative and productive way. An information society is a society in which the creation, distribution, diffusion, use, integration and manipulation of information is a significant economic,...

). Online communities can be studied statistically through network analysis and at the same time interpreted qualitatively, such as through virtual ethnography
Virtual ethnography
Online ethnography refers to a number of related online research methods that adapt ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction...

. Social change can be studied through statistical demographics
Demographics
Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology , public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location...

 or through the interpretation of changing messages and symbols in online media studies
Media studies
Media studies is an academic discipline and field of study that deals with the content, history and effects of various media; in particular, the 'mass media'. Media studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass...

.

Emergence of the discipline

The Internet is a relatively new phenomenon
History of the Internet
The history of the Internet starts in the 1950s and 1960s with the development of computers. This began with point-to-point communication between mainframe computers and terminals, expanded to point-to-point connections between computers and then early research into packet switching...

. As Robert Darnton
Robert Darnton
Robert Darnton is an American cultural historian, recognized as a leading expert on 18th-century France.-Life:He graduated from Harvard University in 1960, attended Oxford University on a Rhodes scholarship, and earned a Ph.D. in history from Oxford in 1964, where he studied with Richard Cobb,...

 wrote, it is a revolutionary change that however "took place yesterday, or the day before, depending on how you measure it." The Internet developed from the ARPANET
ARPANET
The Advanced Research Projects Agency Network , was the world's first operational packet switching network and the core network of a set that came to compose the global Internet...

, dating back to 1969; as a term it was coined in 1974. The World Wide Web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...

 as we know it was shaped in the mid 1990s, when graphical interface and services like email
Email
Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...

 became popular and reached wider (non-scientific and non-military) audiences and commerce
Commerce
While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...

. Internet Explorer
Internet Explorer
Windows Internet Explorer is a series of graphical web browsers developed by Microsoft and included as part of the Microsoft Windows line of operating systems, starting in 1995. It was first released as part of the add-on package Plus! for Windows 95 that year...

 was first released in 1995; Netscape
Netscape
Netscape Communications is a US computer services company, best known for Netscape Navigator, its web browser. When it was an independent company, its headquarters were in Mountain View, California...

 a year earlier. Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 was founded in 1998. Wikipedia
Wikipedia
Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 20 million articles have been written collaboratively by volunteers around the world. Almost all of its articles can be edited by anyone with access to the site,...

 was founded in 2001. Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

, MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

, and YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 in the mid-2000s. Web 2.0
Web 2.0
The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, user-centered design, and collaboration on the World Wide Web...

 is still emerging. Steadily, the amount of information available on the net and the number of Internet users worldwide has continued to grow quickly.

Research trends

According to DiMaggio et al. (2001), research tends to focus on the Internet's implications in five domains:
  1. inequality
    Economic inequality
    Economic inequality comprises all disparities in the distribution of economic assets and income. The term typically refers to inequality among individuals and groups within a society, but can also refer to inequality among countries. The issue of economic inequality is related to the ideas of...

     (the issues of digital divide
    Digital divide
    The Digital Divide refers to inequalities between individuals, households, business, and geographic areas at different socioeconomic levels in access to information and communication technologies and Internet connectivity and in the knowledge and skills needed to effectively use the information...

    )
  2. community
    Community
    The term community has two distinct meanings:*a group of interacting people, possibly living in close proximity, and often refers to a group that shares some common values, and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household...

     and social capital
    Social capital
    Social capital is a sociological concept, which refers to connections within and between social networks. The concept of social capital highlights the value of social relations and the role of cooperation and confidence to get collective or economic results. The term social capital is frequently...

     (the issues of time displacement
    Time displacement
    Time displacement in sociology refers to the idea that new forms of activities may replace older ones. New activities that cause time displacement are usually technology-based, most common are the information and communication technologies such as Internet and television...

    )
  3. political participation (the issues of public sphere
    Public sphere
    The public sphere is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action...

    , deliberative democracy
    Deliberative democracy
    Deliberative democracy is a form of democracy in which public deliberation is central to legitimate lawmaking. It adopts elements of both consensus decision-making and majority rule. Deliberative democracy differs from traditional democratic theory in that authentic deliberation, not mere...

     and civil society
    Civil society
    Civil society is composed of the totality of many voluntary social relationships, civic and social organizations, and institutions that form the basis of a functioning society, as distinct from the force-backed structures of a state , the commercial institutions of the market, and private criminal...

    )
  4. organization
    Organization
    An organization is a social group which distributes tasks for a collective goal. The word itself is derived from the Greek word organon, itself derived from the better-known word ergon - as we know `organ` - and it means a compartment for a particular job.There are a variety of legal types of...

    s and other economic institutions
  5. cultural participation and cultural diversity
    Cultural diversity
    Cultural diversity is having different cultures respect each other's differences. It could also mean the variety of human societies or cultures in a specific region, or in the world as a whole...



Early on there were predictions that the Internet will change everything (or nothing); in time however a consensus has emerged that the Internet, at least in the current phase of development, complements rather than displaces previously implemented media
Media (communication)
In communications, media are the storage and transmission channels or tools used to store and deliver information or data...

. This has meant a rethinking of the 1990s ideas of "convergence of new and old media". Further, the Internet offers a rare opportunity to study changes caused by the newly emerged - and likely, still evolving - information and communication technology (ICT).

Social impact

The Internet has created new forums of social interaction and social relations including social networking
Social network service
A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user , his/her social...

 websites such as Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 and MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 and sites such as meetup.com
Meetup.com
Meetup is an online social networking portal that facilitates offline group meetings in various localities around the world. Meetup allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies...

 and Couchsurfing
CouchSurfing
CouchSurfing International Inc. is a corporation based in San Francisco that offer its users hospitality exchange and social networking services. It is a for-profit private corporation, planning to go public. With more than 3 million profiles in 246 countries and territories, CouchSurfing has an...

 which facilitate offline interaction.

Though virtual communities were once thought to be composed of strictly virtual social ties, researchers often find that even those social ties formed in virtual spaces are often maintained both online and offline

There are ongoing debates about the impact of the Internet on strong and weak ties, whether the internet is creating more or less social capital
Social capital
Social capital is a sociological concept, which refers to connections within and between social networks. The concept of social capital highlights the value of social relations and the role of cooperation and confidence to get collective or economic results. The term social capital is frequently...

, the internet's role in trends towards social isolation , and whether it creates a more or less diverse social environment.

Political organization and censorship

The Internet has achieved new relevance as a political tool. The presidential campaign of Howard Dean
Howard Dean
Howard Brush Dean III is an American politician and physician from Vermont. He served six terms as the 79th Governor of Vermont and ran unsuccessfully for the 2004 Democratic presidential nomination. He was chairman of the Democratic National Committee from 2005 to 2009. Although his U.S...

 in 2004 in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 became famous for its ability to generate donations via the Internet, and the 2008 campaign of Barack Obama
Barack Obama
Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...

 became even more so. Increasingly, social movements and other organizations use the Internet to carry out both traditional and the new Internet activism
Internet activism
Internet activism is the use of electronic communication technologies such as e-mail, the World Wide Web, and podcasts for various forms of activism to enable faster communications by citizen movements and the delivery of local information to a large audience...

.

Governments are also getting on-line. Some countries, such as those of Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...

, Iran
Iran
Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...

, North Korea
North Korea
The Democratic People’s Republic of Korea , , is a country in East Asia, occupying the northern half of the Korean Peninsula. Its capital and largest city is Pyongyang. The Korean Demilitarized Zone serves as the buffer zone between North Korea and South Korea...

, Myanmar
Myanmar
Burma , officially the Republic of the Union of Myanmar , is a country in Southeast Asia. Burma is bordered by China on the northeast, Laos on the east, Thailand on the southeast, Bangladesh on the west, India on the northwest, the Bay of Bengal to the southwest, and the Andaman Sea on the south....

, the People's Republic of China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...

, and Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

, use filtering and censoring software restrict what people in their countries can access on the Internet
Internet censorship
Internet censorship is the control or suppression of the publishing of, or access to information on the Internet. It may be carried out by governments or by private organizations either at the behest of government or on their own initiative...

. With United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, they also use software to locate and arrest various individuals they perceive as a threat. Other countries, including the United States, have enacted laws making the possession or distribution of certain material, such as child pornography
Child pornography
Child pornography refers to images or films and, in some cases, writings depicting sexually explicit activities involving a child...

, illegal, but do not use filtering software. In some countries Internet service providers have agreed to restrict access to sites listed by police.

Leisure

The Internet has been a major source of leisure
Leisure
Leisure, or free time, is time spent away from business, work, and domestic chores. It is also the periods of time before or after necessary activities such as eating, sleeping and, where it is compulsory, education....

 since before the World Wide Web, with entertaining social experiments such as MUD
MUD
A MUD , pronounced , is a multiplayer real-time virtual world, with the term usually referring to text-based instances of these. MUDs combine elements of role-playing games, hack and slash, player versus player, interactive fiction, and online chat...

s and MOO
MOO
A MOO is a text-based online virtual reality system to which multiple users are connected at the same time.The term MOO is used in two distinct, but related, senses...

s being conducted on university servers, and humor-related Usenet
Usenet
Usenet is a worldwide distributed Internet discussion system. It developed from the general purpose UUCP architecture of the same name.Duke University graduate students Tom Truscott and Jim Ellis conceived the idea in 1979 and it was established in 1980...

 groups receiving much of the main traffic. Today, many Internet forum
Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived...

s have sections devoted to games and funny videos; short cartoons in the form of Flash movies are also popular. Over 6 million people use blogs or message boards as a means of communication and for the sharing of ideas.

The pornography
Pornography
Pornography or porn is the explicit portrayal of sexual subject matter for the purposes of sexual arousal and erotic satisfaction.Pornography may use any of a variety of media, ranging from books, magazines, postcards, photos, sculpture, drawing, painting, animation, sound recording, film, video,...

 and gambling
Gambling
Gambling is the wagering of money or something of material value on an event with an uncertain outcome with the primary intent of winning additional money and/or material goods...

 industries have both taken full advantage of the World Wide Web, and often provide a significant source of advertising revenue for other websites. Although many governments have attempted to put restrictions on both industries' use of the Internet, this has generally failed to stop their widespread popularity.

One main area of leisure on the Internet is multiplayer gaming. This form of leisure creates communities, bringing people of all ages and origins to enjoy the fast-paced world of multiplayer games. These range from MMORPG
MMORPG
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....

 to first-person shooter
First-person shooter
First-person shooter is a video game genre that centers the gameplay on gun and projectile weapon-based combat through first-person perspective; i.e., the player experiences the action through the eyes of a protagonist. Generally speaking, the first-person shooter shares common traits with other...

s, from role-playing games to online gambling
Online gambling
Online gambling, also known as Internet gambling and iGambling, is a general term for gambling using the Internet.-Online poker:Online poker tables commonly offer Texas hold 'em, Omaha, Seven-card stud, razz, HORSE and other game types in both tournament and ring game structures...

. This has revolutionized the way many people interact and spend their free time on the Internet.

While online gaming has been around since the 1970s, modern modes of online gaming began with services such as GameSpy
GameSpy Arcade
GameSpy Arcade is a shareware multiplayer game server browsing utility. GameSpy Arcade allows players to view and connect to available multiplayer games, and chat with other users of the service. It was initially released by GameSpy Industries, a division of IGN Entertainment, in early 2000, to...

 and MPlayer
MPlayer.com
Mplayer, referred to as Mplayer.com by 1998, was a free online PC gaming service and community that operated from late 1996 until early 2001. The service at its peak was host to a community of more than 20 million visitors each month and offered more than 100 games...

, to which players of games would typically subscribe. Non-subscribers were limited to certain types of gameplay or certain games.

Many use the Internet to access and download music, movies and other works for their enjoyment and relaxation. As discussed above, there are paid and unpaid sources for all of these, using centralized servers and distributed peer-to-peer technologies. Discretion is needed as some of these sources take more care over the original artists' rights and over copyright laws than others.

Many use the World Wide Web to access news, weather and sports reports, to plan and book holidays and to find out more about their random ideas and casual interests.

People use chat
Internet Relay Chat
Internet Relay Chat is a protocol for real-time Internet text messaging or synchronous conferencing. It is mainly designed for group communication in discussion forums, called channels, but also allows one-to-one communication via private message as well as chat and data transfer, including file...

, messaging
Instant messaging
Instant Messaging is a form of real-time direct text-based chatting communication in push mode between two or more people using personal computers or other devices, along with shared clients. The user's text is conveyed over a network, such as the Internet...

 and e-mail to make and stay in touch with friends worldwide, sometimes in the same way as some previously had pen pal
Pen pal
Pen pals are people who regularly write to each other, particularly via postal mail.-Purposes:A penpal relationship is often used to practice reading and writing in a foreign language, to improve literacy, to learn more about other countries and life-styles, and to make friendships...

s. Social networking websites like MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

, Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 and many others like them also put and keep people in contact for their enjoyment.

The Internet has seen a growing number of Web desktop
Web desktop
A web desktop or webtop is a desktop environment embedded in a web browser or similar client application. A webtop integrates web applications, web services, client–server applications, application servers, and applications on the local client into a desktop environment using the desktop metaphor...

s, where users can access their files, folders, and settings via the Internet.

Cyberslacking
Cyberslacking
Cyberslacking refers to staff who use their work internet access for personal reasons while maintaining the appearance of working. That is also known as goldbricking, "Buca-ing" cyberloafing or cyberbludging, and can lead to inefficiency.Some estimate cyberslacking costs employers $1 billion a year...

 has become a serious drain on corporate resources; the average UK employee spends 57 minutes a day surfing the Web at work, according to a study by Peninsula Business Services.

See also

  • Anthropology of cyberspace
  • Social informatics
    Social informatics
    Social informatics is the study of information and communication tools in cultural, or institutional contexts...

  • Social web
    Social Web
    The social Web is a set of social relations that link people through the World Wide Web. The Social web encompasses how websites and software are designed and developed in order to support and foster social interaction. These online social interactions form the basis of much online activity...

  • Sociology of science and technology
  • Technology diffusion
  • Internet
    Internet
    The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

  • Cyber-dissident
    Cyber-dissident
    A cyber-dissident is a professional journalist, an activist or citizen journalist who posts news, information, or commentary on the internet that implies criticism of a government or regime....

  • Political repression of cyber-dissidents
    Political repression of cyber-dissidents
    Political repression of cyber-dissidents is the oppression or persecution of people for expressing their political views in the Internet.Along with development of the Internet, state authorities in many parts of the world are moving forward to install mass surveillance of the electronic...

  • Censorship
    Censorship
    thumb|[[Book burning]] following the [[1973 Chilean coup d'état|1973 coup]] that installed the [[Military government of Chile |Pinochet regime]] in Chile...

  • Internet censorship
    Internet censorship
    Internet censorship is the control or suppression of the publishing of, or access to information on the Internet. It may be carried out by governments or by private organizations either at the behest of government or on their own initiative...

  • Reporters sans frontières

Further reading

  • John A. Bargh and Katelyn Y. A. McKenna, The Internet and Social Life, Annual Review of Psychology, Vol. 55: 573-590 (Volume publication date February 2004), (doi:10.1146/annurev.psych.55.090902.141922) http://arjournals.annualreviews.org/doi/abs/10.1146/annurev.psych.55.090902.141922?journalCode=psych
  • Allison Cavanagh, Sociology in the Age of the Internet, McGraw-Hill International, 2007, ISBN 0335217257
  • Christine Hine, Virtual Methods: Issues in Social Research on the Internet, Berg Publishers, 2005, ISBN 1845200853
  • Rob Kling, The Internet for Sociologists, Contemporary Sociology, Vol. 26, No. 4 (Jul., 1997), pp. 434–444
  • Joan Ferrante-Wallace, Joan Ferrante, Sociology.net: Sociology on the Internet, Thomson Wadsworth, 1996, ISBN 0534527566
  • Daniel A. Menchik and Xiaoli Tian. (2008) "Putting Social Context into Text: The Semiotics of Email Interaction." The American Journal of Sociology. 114:2 pp. 332–70.
  • D. R. Wilson, Researching Sociology on the Internet, Thomson/Wadsworth, 2004, ISBN 0534624375

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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