OMG (song)
Encyclopedia
"OMG" is a song by American recording artist Usher
Usher (entertainer)
Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...

. The song features will.i.am
Will.i.am
William James Adams, Jr. , better known by his stage name will.i.am and occasionally by his other stage name Zuper Blahq, is an American rapper, musician, songwriter, singer, actor and producer...

, who also wrote and produced the song. It uses the auto-tune
Auto-Tune
Auto-Tune is a proprietary audio processor created by Antares Audio Technologies. Auto-Tune uses a phase vocoder to correct pitch in vocal and instrumental performances. It is used to disguise off-key inaccuracies and mistakes, and has allowed singers to perform apparently perfectly tuned vocal...

 effect in several lines, as well as Jock Jams
Jock Jams
Jock Jams is a series of compilation albums released by Tommy Boy Records.It featured music from the mid-1990s that mainly consisted of classic 1980s and 1990s dance music...

-esque sports arena chanting. It was released on March 22, 2010 as the first worldwide single off his sixth studio album, Raymond v. Raymond, and the fourth single overall, following the three US singles "Papers
Papers (song)
"Papers" is a song by American recording artist Usher. The song was a buzz single for his sixth studio album Raymond v. Raymond. It was written by Usher, Alonzo "Gorilla Zoe" Mathis, Sean Garrett and Zaytoven, and was produced by the latter two. Although it was never identified as a track from the...

", "Hey Daddy (Daddy's Home)
Hey Daddy (Daddy's Home)
"Hey Daddy " is a song by American R&B singer, Usher. The song is the first single in the United States from Usher's sixth studio album Raymond v. Raymond, following the buzz single "Papers". The song was written by longtime Usher collaborator Rico Love, Usher, Plies and The Runners and it was also...

", and "Lil Freak
Lil Freak
"Lil Freak" is a song by American recording artist Usher, taken from his sixth studio album, Raymond v. Raymond. Featuring guest vocals by Trinidadian recording artist Nicki Minaj, the song was written by her, Usher, Ester Dean, Blac Elvis and Polow da Don, the latter two producing the track...

". The song was met with mixed reception from critics, who criticized the use of auto-tune, but commended the song's dance and club vibe.

"OMG" topped the charts in Australia, Ireland, New Zealand, the United Kingdom and the United States. The song became his ninth number-one hit in the United States, making him the first 2010s artist to collect number-one singles in three consecutive decades. He became only the fourth artist of all-time to achieve that feat. Usher also became the third artist to have at least one number-one song from five consecutive studio albums. The song's choreography and dance-heavy accompanying music video has been compared by critics to that of "Yeah!
Yeah! (Usher song)
"Yeah!" is a song by American singer Usher, released on 3 February 2004 as the lead single from his hit fourth studio album Confessions. The song was written by Lil Jon, Sean Garrett, Patrick J. Que Smith, Ludacris, Robert McDowell, and LRoc. It was produced by Lil Jon, who combined crunk and R&B...

". Usher performed the song live several times including on the ninth season
American Idol (season 9)
The ninth season of American Idol premiered on January 12, 2010 and concluded on May 26, 2010 on Fox. Simon Cowell, Randy Jackson and Kara DioGuardi all returned as judges, and Ellen DeGeneres permanently replaced Paula Abdul as the fourth judge. Idol Gives Back also returned for the season and was...

 of American Idol
American Idol
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...

with will.i.am
Will.i.am
William James Adams, Jr. , better known by his stage name will.i.am and occasionally by his other stage name Zuper Blahq, is an American rapper, musician, songwriter, singer, actor and producer...

. He also performed the song as a part of a medley during his critically acclaimed performance at the 2010 MTV Video Music Awards
2010 MTV Video Music Awards
The 2010 MTV Video Music Awards took place on September 12, 2010 at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year...

. "OMG", was named the fifth best selling song of 2010, selling 3.8 million units. The song sold 6.9 million copies worldwide during 2010

The song has been used in 2010 for an episode of CSI: NY
CSI: NY
CSI: NY is an American police procedural television series that premiered on September 22, 2004, on CBS. The show follows the investigations of a team of NYPD forensic scientists and police officers as they unveil the circumstances behind mysterious and unusual deaths as well as other crimes...

called "Sudden Death".

Background and composition

"OMG was written and produced by The Black Eyed Peas
The Black Eyed Peas
The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...

 frontman, will.i.am
Will.i.am
William James Adams, Jr. , better known by his stage name will.i.am and occasionally by his other stage name Zuper Blahq, is an American rapper, musician, songwriter, singer, actor and producer...

. The tune was recorded at Chung King Studios, New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. Dylan "3-D" Dresdow mixed the record at Paper V.U. Studios, North Hollywood.. The sample of a crowd shouting "owowowo" in the song was record by will.i.am from the public of the french tv program Taratata
Taratata
Taratata is a French TV show showcasing live and pre-recorded footage of current rock acts. Presented by Nagui since its début in 1993, the show was initially shown on France 2. This show often involves surprise and unlikely duets, as well as brief interviews with the artists...

.
"OMG" is a midtempo pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...

 song, drawing from the subgenres of dance-pop
Dance-pop
Dance-pop is dance-oriented pop music that originated in the early 1980s. Developing from post-disco, it is generally up-tempo music intended for clubs with the intention of being danceable or merely dancey...

 and synthpop
Synthpop
Synthpop is a genre of popular music that first became prominent in the 1980s, in which the synthesizer is the dominant musical instrument. It was prefigured in the 1960s and early 1970s by the use of synthesizers in progressive rock, electronic art rock, disco and particularly the "Kraut rock" of...

, and is also influenced by R&B
Contemporary R&B
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B and funk.Although the abbreviation “R&B” originates from traditional rhythm and blues music, today the term R&B is most often used to describe a style of African American music originating after the demise of disco in...

. The song also infuses hints of Eurodance
Eurodance
Eurodance is a genre of electronic dance music that originated in the late 1980s or early 1990s primarily in Europe. It combines many elements from House, Techno, Hi-NRG and especially Italo-Disco...

. Several lines feature the auto-tune
Auto-Tune
Auto-Tune is a proprietary audio processor created by Antares Audio Technologies. Auto-Tune uses a phase vocoder to correct pitch in vocal and instrumental performances. It is used to disguise off-key inaccuracies and mistakes, and has allowed singers to perform apparently perfectly tuned vocal...

 effect, and makes use of "hypnotic" hand claps, and Jock Jams
Jock Jams
Jock Jams is a series of compilation albums released by Tommy Boy Records.It featured music from the mid-1990s that mainly consisted of classic 1980s and 1990s dance music...

-esque arena chanting. The song is set in common time
Common Time
"Common Time" is a science fiction short story written by James Blish. It first appeared in the August 1953 issue of Science Fiction Quarterly and has been reprinted several times: in the 1959 short-story collection Galactic Cluster; in The Testament of Andros ; in The Penguin Science Fiction...

, and has a tempo
Tempo
In musical terminology, tempo is the speed or pace of a given piece. Tempo is a crucial element of any musical composition, as it can affect the mood and difficulty of a piece.-Measuring tempo:...

 of 130 beats per minute. It is written in the key
Key (music)
In music theory, the term key is used in many different and sometimes contradictory ways. A common use is to speak of music as being "in" a specific key, such as in the key of C major or in the key of F-sharp. Sometimes the terms "major" or "minor" are appended, as in the key of A minor or in the...

 of E minor
E minor
E minor is a minor scale based on the note E. The E natural minor scale consists of the pitches E, F, G, A, B, C, and D. The E harmonic minor scale contains the natural 7, D, rather than the flatted 7, D – to align with the major dominant chord, B7 .Its key signature has one sharp, F .Its...

, and Usher's vocals span from the low note of G3 to high note of E5. It follows the chord progression Em–D–Bm7–C6. According to James Reed of the Boston Globe, Usher is featured in a staccato delivery over the song's minimalist dance beat." Will.I.Am begins the song with the line, "Oh my gosh" then Usher starts singing the chorus. He performs his verse and the second chorus, before will.i.am gives his verse. "OMG" concludes with an extended final chorus. Mikael Wood of The Los Angeles Times said that the lyrics of the song detail Usher's encounter with a woman in a club.

Controversy

In 2010, WYOY
WYOY
WYOY is a Top 40 station in Jackson, Mississippi. WYOY debuted in September, 1996, and gave the Jackson area its first Top 40 station since 1993.Current on air members6a-10a Y101 Morning Showgram with Nate and Murphy10a-3p Lauren Rae...

 disc jockeys compared part of Usher's verse to a song sung by Homer Simpson
Homer Simpson
Homer Jay Simpson is a fictional character in the animated television series The Simpsons and the patriarch of the eponymous family. He is voiced by Dan Castellaneta and first appeared on television, along with the rest of his family, in The Tracey Ullman Show short "Good Night" on April 19, 1987...

 in "Dude, Where's My Ranch?
Dude, Where's My Ranch?
"Dude, Where's My Ranch?" is the eighteenth episode of The Simpsons fourteenth season. The episode aired on April 27, 2003. It was written by Ian Maxtone-Graham and was the first episode directed by Chris Clements.-Plot:...

", a 2003 episode of television comedy The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

. The cadences
Cadence (music)
In Western musical theory, a cadence is, "a melodic or harmonic configuration that creates a sense of repose or resolution [finality or pause]." A harmonic cadence is a progression of two chords that concludes a phrase, section, or piece of music...

 of the line, "Honey got a booty like pow, pow, pow. Honey got some boobies like wow, oh wow" were compared to those of Simpson's tune, "Christmas in December, wow wow wow. Give me tons of presents, now now now." Simon Vozick-Levinson of Entertainment Weekly
Entertainment Weekly
Entertainment Weekly is an American magazine, published by the Time division of Time Warner, that covers film, television, music, broadway theatre, books and popular culture...

disagreed, calling the likenesses "a random coincidence".

Critical reception

The song has garnered mixed reception, with most critics disapproving of the auto-tuned
Auto-Tune
Auto-Tune is a proprietary audio processor created by Antares Audio Technologies. Auto-Tune uses a phase vocoder to correct pitch in vocal and instrumental performances. It is used to disguise off-key inaccuracies and mistakes, and has allowed singers to perform apparently perfectly tuned vocal...

 vocals, and the production and appearance by will.i.am. Edna Gundersen
Edna Gundersen
Edna Gundersen is an American journalist who is a longtime music writer and critic for USA Today.Gundersen grew up in El Paso, Texas. She attained a degree in journalism from the University of Texas at El Paso and then wrote features and entertainment news for the El Paso Times from 1977 to 1987...

 of USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

said that Usher seemed "disengaged" on the song, and allowed will.i.am. to "bludgeon" the song with auto-tune. Greg Kot
Greg Kot
Greg Kot is an American writer and journalist. Since 1990, Kot has been the music critic at the Chicago Tribune, where he has covered popular music and reported on music-related social, political and business issues...

 of the Chicago Tribune
Chicago Tribune
The Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...

said the song was one of the tracks where production fell short on Raymond v. Raymond, calling the song another auto-tuned "formulaic chant" by will.i.am. The New York Daily News said that the song is "as annoying as the tech-speak it mimics." Andrew Winistorfer of Prefix Magazine preferred "Lil Freak
Lil Freak
"Lil Freak" is a song by American recording artist Usher, taken from his sixth studio album, Raymond v. Raymond. Featuring guest vocals by Trinidadian recording artist Nicki Minaj, the song was written by her, Usher, Ester Dean, Blac Elvis and Polow da Don, the latter two producing the track...

" to be the album's big single, stating that the song "doesn't come close to matching the filthy heights of "Little Freak," [sic] but the sports arena chanting thing hasn't been done this well since the '90s when Jock Jams
Jock Jams
Jock Jams is a series of compilation albums released by Tommy Boy Records.It featured music from the mid-1990s that mainly consisted of classic 1980s and 1990s dance music...

were enormous." Winistorfer also said that Usher brought back his "bad taste" in collaborators since Lil Jon
Lil Jon
Jonathan Mortimer Smith , better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and occasional disc jockey who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004...

 on "Yeah!
Yeah! (Usher song)
"Yeah!" is a song by American singer Usher, released on 3 February 2004 as the lead single from his hit fourth studio album Confessions. The song was written by Lil Jon, Sean Garrett, Patrick J. Que Smith, Ludacris, Robert McDowell, and LRoc. It was produced by Lil Jon, who combined crunk and R&B...

", saying that having the latter on this song would be an improvement.

James Reed of the Boston Globe said that Usher "fares better" on the collaboration. Mikael Wood of The Los Angeles Times commended the song's "thumping" groove. Gail Mitchell of Billboard said that Usher "pumps up the beat on the infectious club anthem." Caroline Sullivan of The Guardian
Guardian.co.uk
guardian.co.uk, formerly known as Guardian Unlimited, is a British website owned by the Guardian Media Group. Georgina Henry is the editor...

, called the track "irresistable". Monica Herrera of Billboard magazine said the song, like "Yeah!," appealed to a broader audience and attuned to clubs. Herrera also said that "the lyrics are hypnotic hand claps and soccer-game chants that fade in and out to keep the party going".

Chart performance

The song debuted at number fourteen on the Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...

 selling 130,000 units in its first week. The song became the third-highest debut on the Billboard Hot 100 of his career, behind 1997's "Nice & Slow" at number nine, and 1998's "My Way
My Way (Usher song)
"My Way" is a 1998 single from Usher's 1997 album My Way. Despite moderate airplay, the single sold well and reached #2 on the U.S. Billboard Hot 100. Its rise to #1, however, was halted due to the success of the mega-hit "The Boy Is Mine" by Brandy and Monica, during its 13 week run atop the summit...

" at eight. For the week ending May 15, 2010, the song lifted to number one on the chart, becoming Usher's ninth number-one single. The song collected airplay and digital gainer honors, moving fourteen to seven on the Hot 100 Airplay
Hot 100 Airplay
The Hot 100 Airplay chart is a chart released weekly by Billboard magazine in the United States. It measures radio airplay, and is one of the three component charts, along with the Hot Singles Sales and the Hot Digital Songs charts, that determine the chart positions of singles on the Billboard...

 chart, and two to one on the Hot Digital Songs
Hot Digital Songs
The Hot Digital Songs chart ranks the best-selling digital singles in the United States, according to Billboard.Beginning in February 2005, digital sales have been incorporated into many of Billboards music single charts. It was decided to do so mainly because of the dramatic rise in popularity of...

 chart. The song later topped both charts. As of March 2011, the song has sold over 4,000,000 digital copies. With the song, Usher tied with the Bee Gees
Bee Gees
The Bee Gees are a musical group that originally comprised three brothers: Barry, Robin, and Maurice Gibb. The trio was successful for most of their 40-plus years of recording music, but they had two distinct periods of exceptional success: as a pop act in the late 1960s and early 1970s, and as a...

, Elton John
Elton John
Sir Elton Hercules John, CBE, Hon DMus is an English rock singer-songwriter, composer, pianist and occasional actor...

, and Paul McCartney
Paul McCartney
Sir James Paul McCartney, MBE, Hon RAM, FRCM is an English musician, singer-songwriter and composer. Formerly of The Beatles and Wings , McCartney is listed in Guinness World Records as the "most successful musician and composer in popular music history", with 60 gold discs and sales of 100...

 for ninth among artists all time with the most Hot 100 hits. Usher also became the third artist, behind McCartney and Michael Jackson
Michael Jackson
Michael Joseph Jackson was an American recording artist, entertainer, and businessman. Referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records...

 to collect at least one number-one single from five consecutive albums. The song made Usher the first artist in the 2010s to have a number-one single in three consecutive decades, Usher's being the 1990s, 2000s
2000s in music
For music from a year in the 2000s, go to 00 | 01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09This article includes an overview of the major events and trends in popular music in the 2000s....

 and 2010s. He became only the fifth artist of all time to accomplish this, the others being Stevie Wonder
Stevie Wonder
Stevland Hardaway Morris , better known by his stage name Stevie Wonder, is an American singer-songwriter, multi-instrumentalist, record producer and activist...

 in the 1960s, 1970s and 1980s; Michael Jackson in the 1970s, 1980s, and 1990s; and Madonna
Madonna (entertainer)
Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...

 and Janet Jackson
Janet Jackson
Janet Damita Jo Jackson is an American recording artist and actress. Known for a series of sonically innovative, socially conscious and sexually provocative records, as well as elaborate stage shows, television and film roles, she has been a prominent figure in popular culture for over 25 years...

 in the 1980s, 1990s and 2000s. "OMG" was the second shortest title to lead the chart, tying Jackson's "Ben
Ben (song)
"Ben" is a song written by Don Black and composed by Walter Scharf for the 1972 film of the same name . It was performed in the film by Lee Montgomery and by Michael Jackson over the closing credits. Jackson's single, recorded for the Motown label in 1972, spent one week at the top of the U.S. pop...

", "Bad", and "ABC
ABC (song)
"ABC" is a 1970 number-one hit song by The Jackson 5. "ABC" was written with the same design as "I Want You Back", and was first heard on American Bandstand in February 1970. "ABC" knocked The Beatles song "Let It Be" out of the number one spot on the Billboard Hot 100 in 1970...

" with the Jackson 5, with Britney Spears
Britney Spears
Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...

' "3
3 (song)
"3" is a song by American recording artist Britney Spears, from her second greatest hits compilation The Singles Collection. It was released on September 29, 2009, as the only single of the album by Jive Records. The song was produced by long-time collaborator Max Martin and Shellback, and recorded...

" being the chart-topper with the shortest title.

The song charted at number three on the R&B/Hip-Hop Songs chart, two on the Pop Songs chart, and three on the Hot Dance Club Play
Hot Dance Club Play
The Hot Dance Club Songs chart is a weekly national survey of the songs that are most popular in U.S. dance clubs...

 chart. It also topped the Rhythmic Top 40, making Usher the first artist to collect ten number ones on the chart, above 50 Cent
50 Cent
Curtis James Jackson III , better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin and The Massacre . Get Rich or Die Tryin has been certified eight times platinum by...

, Beyoncé
Beyoncé Knowles
Beyoncé Giselle Knowles , often known simply as Beyoncé, is an American singer, songwriter, record producer, and actress. Born and raised in Houston, Texas, she enrolled in various performing arts schools and was first exposed to singing and dancing competitions as a child...

, Nelly, T-Pain
T-Pain
Faheem Rasheed Najm , better known by his stage name T-Pain, is an American singer-songwriter, rapper, record producer, and actor, currently signed to Young Money Entertainment. His debut album, Rappa Ternt Sanga, was released in 2005. In 2007, T-Pain released his second studio album Epiphany,...

, and Mariah Carey
Mariah Carey
Mariah Carey is an American singer-songwriter, record producer, and actress. She made her recording debut with the release of her eponymous studio album in 1990, under the guidance of Columbia Records executive Tommy Mottola, whom she later married in 1993...

, each with seven. Usher led first on the chart with "You Make Me Wanna
You Make Me Wanna
"You Make Me Wanna..." is a song by American recording artist Usher. It was released by LaFace Records and Arista Records as the lead single from Usher's second studio album, My Way on August 5, 1997. "You Make Me Wanna..." was written by Usher along with Jermaine Dupri and Manuel Seal, who both...

" for thirteen weeks from 1997–1998 and "Love in This Club
Love in This Club
"Love in This Club" is a song by American R&B singer Usher. Featuring rapper Young Jeezy, it was released on February 22, 2008 as the lead single from Usher's fifth studio album, Here I Stand. The song was written by Usher, Polow da Don, Young Jeezy, Darnell Dalton, Ryon Lovett, Lamar Taylor and...

" featuring Young Jeezy
Young Jeezy
Jay Wayne Jenkins , better known by his stage name Young Jeezy, is an American rapper. He is the member of the hip hop group United Streets Dopeboyz of America and a former member of BMF...

 in 2008.

"OMG" reached number two in Canada, and was certified Platinum by the Canadian Recording Industry Association
Canadian Recording Industry Association
Music Canada is a Toronto-based, non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, artists, manufacture, production, promotion and distribution of music in Canada...

. It was later upgraded to 2x Platinum for shipments over 160,000 copies. It sold 223,000 copies during 2010 in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

. Internationally, "OMG" charted across Europe, reaching number one in the Ireland
Ireland
Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

, and United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 where it became the third best selling song of 2010. It also charted moderately in other countries, allowing it to reach a peak of six on the European Hot 100. In Australia and New Zealand the song placed at the top of the charts. It was certified 2x Platinum by the Australian Recording Industry Association
Australian Recording Industry Association
The Australian Recording Industry Association is a trade group representing the Australian recording industry which was established in 1983 by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing the Association of Australian Record Manufacturers which was formed in 1956...

, and Platinum in New Zealand by the Recording Industry Association of New Zealand
Recording Industry Association of New Zealand
The Recording Industry Association of New Zealand is a non-profit trade association of record producers, distributors and recording artists who sell music in New Zealand...

 for shipments of 15,000 units. It was later upgraded to 5x Platinum in Australia for shipments over 350,000 copies.

Background

Usher and will.i.am shot the video the weekend of March 6, 2010. The video was directed by Anthony Mandler
Anthony Mandler
Anthony Mandler is a commercial and music video director, who has written and directed music videos for several artists. His most notable and frequent collaborator is Rihanna...

. In an interview with Rap-Up
Rap-Up
Rap-Up is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the hip hop and R&B aspect of the music industry, and...

, Mandler said about the concept of the video: "...The video is a spectacle. It really emphasizes what we love about Usher and the character and the icon that he is, and most importantly, it’s really a video that showcases his superstardom". The video was released on March 30, 2010, on VEVO
Vevo
Vevo is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009...

 and AMTV
AMTV
For the Ladytron song of the same name, see Witching HourAMTV is a television program on MTV in the United States, first aired unofficially as a sneak preview on March 26, 2009, and launched officially on March 30, 2009...

. According to Mandler, the original idea for the video was citing Max Headroom
Max Headroom (character)
Max Headroom is a fictional British artificial intelligence, known for his wit and stuttering, distorted, electronically sampled voice. The character was created by George Stone, Annabel Jankel, and Rocky Morton in the mid nineteen eighties, and portrayed by Matt Frewer as "The World's first...

 a fictional artificial intelligence character from 1980s British television and film. The reference is made when Usher is seen on a flickering television at the beginning of the video. Mandler specified, commeintng, "Max Headroom was always in his room," he continued, "this unidentifiable room, '80s shapes. I used that for inspiration." Usher stated that he wanted to do something theatrical and fun, and that while will.i.am. brought the international sound, he wanted to bring the producer into his world, "working off of each other and playing off of each other as artists, but the cinematography would be artistic and incredible." Mandler described the visuals in the clip as "Hitchcock
Alfred Hitchcock
Sir Alfred Joseph Hitchcock, KBE was a British film director and producer. He pioneered many techniques in the suspense and psychological thriller genres. After a successful career in British cinema in both silent films and early talkies, Hitchcock moved to Hollywood...

-ian," as well as simply captuiring Usher in his element, as he said he wanted the R&B singer's talent to take over. He further explained, stating,
"The concept was to create a world where we put Usher in a space where he does what I think he does better than anyone else in the world, which is perform at a level and magnitude of a superstar and take us, the viewer, whether audible or visually, on a journey, not a ride. And, in that, I wanted to create an unpredictability, so one set leads to another and another, and you never know what's gonna happen. Along the way, Usher becomes our guide. We're so focused on him, we don't notice the change. The thing is unfolding little by little, and you can't quite see far enough ahead to know what's gonna come next."

Synopsis and reception

The video begins with Usher flickering on a television in a room, before we see him in a scene dancing with blue flashing lights, and will.i.am. is shown in a similar room with red flashing lights. Usher is then shown with female background dancers in a white room. In the scene he dons a pair of glasses which show the dancers performing through the lens. Usher then dances outside in front of a concrete wall, with male background dancers appearing as shadows. As will.i.am. performs his verse, he and Usher are seen in their corresponding rooms with flashing lights. After this, Usher puffs a cigar and dances with male background dancers in an arena-like area, whilst he is also joined by female dancers with flashing lights on the floor, with the video ending with Usher shown on the flashing television.

In a review of the video, Brad Wete of Entertainment Weekly
Entertainment Weekly
Entertainment Weekly is an American magazine, published by the Time division of Time Warner, that covers film, television, music, broadway theatre, books and popular culture...

said, "For a song with such a title, it sure does take a minute for its video to build up to wow-worthy moments. After some clean dance sequences, the magic begins. Usher grooves with shadows, puffs out O’s with cigar smoke, and then links back up with his ladies on a primary colored dance floor to show off his steps." Chris Ryan of MTV News
MTV News
MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...

compared the video's flashing lights to the music video for "Yeah!
Yeah! (Usher song)
"Yeah!" is a song by American singer Usher, released on 3 February 2004 as the lead single from his hit fourth studio album Confessions. The song was written by Lil Jon, Sean Garrett, Patrick J. Que Smith, Ludacris, Robert McDowell, and LRoc. It was produced by Lil Jon, who combined crunk and R&B...

", and called the song an answer track to Trey Songz
Trey Songz
Tremaine "Trey" Aldon Neverson , better known by his stage name Trey Songz, is an American singer-songwriter, rapper, record producer and actor. His debut album, I Gotta Make It, was released in 2005, while his second album, Trey Day, was released in 2007...

's "LOL
LOL Smiley Face
"LOL Smiley Face", "), is a song by American recording artist Trey Songz. It features rappers Gucci Mane and Soulja Boy Tell 'Em. The three co-wrote the song with producers Troy Taylor and Tony Scales. The song serves as the second single from Songz' third studio album, Ready...

". At the 2010 MTV Video Music Awards
2010 MTV Video Music Awards
The 2010 MTV Video Music Awards took place on September 12, 2010 at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year...

, the clip was nominated for Best Dance Video, Best Choreography, and Best Male Video.

Live performances

Usher performed the song with will.i.am. on the ninth season
American Idol (season 9)
The ninth season of American Idol premiered on January 12, 2010 and concluded on May 26, 2010 on Fox. Simon Cowell, Randy Jackson and Kara DioGuardi all returned as judges, and Ellen DeGeneres permanently replaced Paula Abdul as the fourth judge. Idol Gives Back also returned for the season and was...

 of American Idol
American Idol
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...

, appearing in a black bowler and matching black suit with silver lapels, accompanied by flames and other pyrotechnics. They then performed the song together on The Oprah Winfrey Show
The Oprah Winfrey Show
The Oprah Winfrey Show is an American syndicated talk show hosted and produced by its namesake Oprah Winfrey. It ran nationally for 25 seasons beginning in 1986, before concluding in 2011. It is the highest-rated talk show in American television history....

on May 10, 2010. The song has also been performed live in Australia on Hey Hey it's Saturday
Hey Hey It's Saturday
Hey Hey It's Saturday was a long-running variety television program on Australian television. It initially ran for 27 years , debuting on the Nine Network on 9 October 1971 and broadcasting its last episode on 20 November 1999. Its host throughout its entire run was Daryl Somers, who would later...

on May 19, 2010, as well as on Sunrise
Sunrise (TV program)
Sunrise is an Australian breakfast television program, broadcast on the Seven Network. On weekdays the programme follows Seven Early News, and runs from 6am through to 9am.-History:...

on May 21, 2010. Usher later performed the song on The Ellen DeGeneres Show
The Ellen DeGeneres Show
The Ellen DeGeneres Show, often shortened to Ellen, is an American television talk show hosted by comedian/actress Ellen DeGeneres. Debuting on September 8, 2003, it is produced by Telepictures and airs in syndication, including stations owned by NBC Universal. For its first five seasons, the show...

, So You Think You Can Dance
So You Think You Can Dance (season 7)
So You Think You Can Dance is a United States television reality program and dance competition airing on the Fox Broadcasting Company network. Season seven premiered on May 27, 2010...

, Good Morning America
Good Morning America
Good Morning America is an American morning news and talk show that is broadcast on the ABC television network; it debuted on November 3, 1975. The weekday program airs for two hours; a third hour aired between 2007 and 2008 exclusively on ABC News Now...

and live in the United Kingdom on Britain's Got Talent
Britain's Got Talent
Britain's Got Talent is a British television talent show competition which started in June 2007 and originated from the Got Talent series. The show is produced by FremantleMedia's TalkbackThames and Simon Cowell's production company SYCOtv. The show is broadcast on ITV in Britain and TV3 in Ireland...

. On August 6, 2010, he performed the song alongside other hits at his New Look Foundation’s inaugural World Leadership Awards in Atlanta, where his protege Justin Bieber
Justin Bieber
Justin Drew Bieber is a Canadian pop/R&B singer, songwriter and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager...

 and R&B singer Ciara
Ciara
Ciara Princess Harris , known mononymously as Ciara, is an American singer-songwriter, dancer, actress and fashion model. Born in Austin, Texas, she traveled around the world during her childhood, only to land in Atlanta, Georgia where she met music producer, Jazze Pha...

 also performed. Another event the song was performed at was the Activision
Activision
Activision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...

 E3 Event. The song was performed alongside "DJ Got Us Fallin' in Love
DJ Got Us Fallin' in Love
"DJ Got Us Fallin' in Love" is a song by recording artist Usher and features guest vocals from American rapper Pitbull. It was written by Savan Kotecha, Pitbull, Shellback and Max Martin, with the latter two producing it. It is the first single from Usher's EP, Versus...

" during the 2010 MTV Video Music Awards
2010 MTV Video Music Awards
The 2010 MTV Video Music Awards took place on September 12, 2010 at Nokia Theatre in Los Angeles, honoring the best music videos from the previous year...

. VMA executive producer Dave Sirulnick told MTV News, "We said to him, 'We want to do the best televised dance routine that you've done in years. Let's show why you're the king.'" MTV Buzzworthy
MTV News
MTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...

 writer, Tamar Antai was present at the rehearsal for the show, and commented that the VMA crew was about to "pull off visual feats not just previously unseen and unparalleled at the VMAs, but unseen and unparalleled on TV."

The performance was received with critical acclaim. On Usher specifically Antai said the performance was like "liquid magic," saying, "He took it to the level that comes after the next level. The penthouse level." He was aided by about a dozen background dancers, the males in skeleton-like costumets, and the females donning a one-piece, gloves and boots. The "OMG" performance was accompanied by red laser lights, making an illusion as if the stage disappeared. The lights spelled out "O.M.G" as well as "Usher", as dancers lowered from the ceiling. Jayson Rodrgiguez of MTV News commented, "The singer moved and grooved, proving that he's the R&B star that everyone pays attention to for the big moments." Rochell D. Thomas, also of the site said "Call it what you will: talent, swag, skills...When he steps on the dance floor, some mysterious thing comes out of him and puts the G in groove." Thomas went on to say that Usher's dance moves would make "the late great Michael Jackson
Michael Jackson
Michael Joseph Jackson was an American recording artist, entertainer, and businessman. Referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records...

 jealous" in the stage production "that included more special-effects bells and whistles than a summer blockbuster." Chris Ryan of MTV Buzzworthy also compared the performance to Jackson, calling it overall, "One part "Tron," one part laser show, one part Michael Jackson choreo tribute, and all spectacle."

Usher appeared with The Black Eyed Peas
The Black Eyed Peas
The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...

 to perform the song during the band's performance during the halftime show of Super Bowl XLV
Super Bowl XLV
Super Bowl XLV was an American football game between the American Football Conference champion Pittsburgh Steelers and the National Football Conference champion Green Bay Packers to decide the National Football League champion for the 2010 season. The game was held at Cowboys Stadium in...

.

In October 2011, Usher performed the song in a "A Decade of Difference," a concert celebrating the Clinton Foundation. Usher had done work for the foundation previously. When he noticed a wardrobe malfunction on stage--a rip in his left pant leg--he coolly brushed it off, saying, "I work hard," with a knowing smile on his face.

Track listing

  • Germany CD Single
  1. "OMG" (featuring will.i.am) – 4:28
  2. "Papers
    Papers (song)
    "Papers" is a song by American recording artist Usher. The song was a buzz single for his sixth studio album Raymond v. Raymond. It was written by Usher, Alonzo "Gorilla Zoe" Mathis, Sean Garrett and Zaytoven, and was produced by the latter two. Although it was never identified as a track from the...

    " - 4:20

  • OMG - The Remixes
  1. "OMG" (Almighty Mix) 6:35
  2. "OMG" (Riva Starr Remix) 6:49
  3. "OMG" (Ripper Dirty Club Mix) 7:48
  4. "OMG" (Ripper Commercial Mix) 4:25
  5. "OMG" (Gucci Mane Remix) 4:18

  • OMG - The Remix EP
  1. "OMG" (Cory Enemy Club Mix) - 5:51
  2. "OMG" (Cory Enemy Dub Mix) - 5:51
  3. "OMG" (Kovas Ghetto Beat Mix) - 5:34
  4. "OMG" (Don Vito 2 The Left Mix) - 4:11
  5. "OMG" (Disco Fries Extended Mix) - 6:38
  6. "OMG" (Instrumental Version) - 4:29


Personnel

  • Lyrics
    Lyricist
    A lyricist is a songwriter who specializes in lyrics. A singer who writes the lyrics to songs is a singer-lyricist. This differentiates from a singer-composer, who composes the song's melody.-Collaboration:...

    , music
    Composer
    A composer is a person who creates music, either by musical notation or oral tradition, for interpretation and performance, or through direct manipulation of sonic material through electronic media...

    , production
    Record producer
    A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

    , instruments
    Musical instrument
    A musical instrument is a device created or adapted for the purpose of making musical sounds. In principle, any object that produces sound can serve as a musical instrument—it is through purpose that the object becomes a musical instrument. The history of musical instruments dates back to the...

    , recording
    Sound recording and reproduction
    Sound recording and reproduction is an electrical or mechanical inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music, or sound effects. The two main classes of sound recording technology are analog recording and digital recording...

     and engineering
    Audio engineering
    An audio engineer, also called audio technician, audio technologist or sound technician, is a specialist in a skilled trade that deals with the use of machinery and equipment for the recording, mixing and reproduction of sounds. The field draws on many artistic and vocational areas, including...

     – will.i.am
    Will.i.am
    William James Adams, Jr. , better known by his stage name will.i.am and occasionally by his other stage name Zuper Blahq, is an American rapper, musician, songwriter, singer, actor and producer...

  • Mixing
    Audio mixing (recorded music)
    In audio recording, audio mixing is the process by which multiple recorded sounds are combined into one or more channels, most commonly two-channel stereo. In the process, the source signals' level, frequency content, dynamics, and panoramic position are manipulated and effects such as reverb may...

     – Dylan "3-D" Dresdow


Source:

Weekly charts

> > > > > > > > > > > > > > > > >
Chart (2010) Peak
position
Brazil (Billboard
Billboard Brasil
Billboard Brasil is a monthly Brazilian magazine launched on October 10, 2009, with a print-run of over 40,000 copies. It is distributed nationwide by Brazil's biggest distributor Dinap...

) Hot 100 Airplay
Brasil Hot 100 Airplay
Brasil Hot 100 Airplay is the official music singles charts in Brazil. It has been compiled by Crowley Broadcast Analysis and published monthly by Billboard Brasil since the release of the magazine, in October 2009....

37
Brazil (Billboard
Billboard Brasil
Billboard Brasil is a monthly Brazilian magazine launched on October 10, 2009, with a print-run of over 40,000 copies. It is distributed nationwide by Brazil's biggest distributor Dinap...

) Hot Pop Songs
Billboard Brasil
Billboard Brasil is a monthly Brazilian magazine launched on October 10, 2009, with a print-run of over 40,000 copies. It is distributed nationwide by Brazil's biggest distributor Dinap...

14
>
Chart (2011) Peak
position


Year-end charts

Chart (2010) Position
Australian Singles Chart 2
European Hot 100 Singles 49
Canadian Hot 100 13
UK Singles (The Official Charts Company) 4
US Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...

5
US Hot Dance Club Songs 11
US Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs
Hot R&B/Hip-Hop Songs, is a chart released weekly by Billboard in the United States.The chart, initiated in 1942, is used to track the success of popular music songs in urban, or primarily African American, venues. Dominated over the years at various times by jazz, rhythm and blues, doo-wop, soul,...

29
US Hot Latin Songs
Hot Latin Songs
Hot Latin Songs is a record chart published by Billboard magazine. It is often recognized as the most important music chart for Spanish language Latin music in the American music market. It was established by the magazine on September 6, 1986 with La Guirnalda by Rocío Dúrcal being the first song...

55
US Pop Songs 14

Certifications

Country Certification
Australia
Australian Recording Industry Association
The Australian Recording Industry Association is a trade group representing the Australian recording industry which was established in 1983 by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing the Association of Australian Record Manufacturers which was formed in 1956...

5x Platinum
Canada
Canadian Recording Industry Association
Music Canada is a Toronto-based, non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, artists, manufacture, production, promotion and distribution of music in Canada...

2x Platinum
New Zealand
Recording Industry Association of New Zealand
The Recording Industry Association of New Zealand is a non-profit trade association of record producers, distributors and recording artists who sell music in New Zealand...

Platinum


Chart procession and succession

Release history

Region Date
United Kingdom
Australia
Germany

See also


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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