Bill Clinton presidential campaign, 1992
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Bill Clinton
Bill Clinton
William Jefferson "Bill" Clinton is an American politician who served as the 42nd President of the United States from 1993 to 2001. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president of the baby boomer generation...

's 1992 campaign
Political campaign
A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided...

 for President of the United States
President of the United States
The President of the United States of America is the head of state and head of government of the United States. The president leads the executive branch of the federal government and is the commander-in-chief of the United States Armed Forces....

 was a critical turning point for the Democratic Party
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...

, which had controlled the White House
White House
The White House is the official residence and principal workplace of the president of the United States. Located at 1600 Pennsylvania Avenue NW in Washington, D.C., the house was designed by Irish-born James Hoban, and built between 1792 and 1800 of white-painted Aquia sandstone in the Neoclassical...

 for only four of the previous twenty-four years. Initially viewed as an unlikely prospect to win his party's nomination, Clinton did so and went on to defeat incumbent President George H. W. Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...

, who had been viewed as politically invincible just a year earlier.

Candidate Background

Clinton was the southern governor of a traditionally conservative state, Arkansas
Arkansas
Arkansas is a state located in the southern region of the United States. Its name is an Algonquian name of the Quapaw Indians. Arkansas shares borders with six states , and its eastern border is largely defined by the Mississippi River...

. He had been viewed as a viable presidential candidate before his actual bid in 1992. During the 1988 Presidential Primaries, where George H. W. Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...

, the incumbent Vice-President, seemed all but inevitable as the president, many turned to Clinton as the next southern leader of the party. Bill Clinton was seen as a potential candidate as he was a popular Democratic governor in Republican territory.

Primaries

The candidates in 1992 were considered one of the weakest starting grids the Democrats had ever chosen. Most of this was due to President George H.W. Bush's sky-high approval ratings in the wake of Operation Desert Storm. The press anointed front-runners for 1992 included Bill Bradley
Bill Bradley
William Warren "Bill" Bradley is an American hall of fame basketball player, Rhodes scholar, and former three-term Democratic U.S. Senator from New Jersey. He ran unsuccessfully for the Democratic Party's nomination for President in the 2000 election.Bradley was born and raised in a suburb of St....

, then a New Jersey Senator, Jesse Jackson
Jesse Jackson
Jesse Louis Jackson, Sr. is an African-American civil rights activist and Baptist minister. He was a candidate for the Democratic presidential nomination in 1984 and 1988 and served as shadow senator for the District of Columbia from 1991 to 1997. He was the founder of both entities that merged to...

, who finished second in 1988, Dick Gephardt
Dick Gephardt
Richard Andrew "Dick" Gephardt is a lobbyist and former prominent American politician of the Democratic Party. Gephardt served as a U.S. Representative from Missouri from January 3, 1977, until January 3, 2005, serving as House Majority Leader from 1989 to 1995, and as Minority Leader from 1995 to...

, Al Gore
Al Gore
Albert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....

, and Jay Rockefeller
Jay Rockefeller
John Davison "Jay" Rockefeller IV is the senior United States Senator from West Virginia. He was first elected to the Senate in 1984, while in office as Governor of West Virginia, a position he held from 1977 to 1985...

, a Senator from West Virginia
West Virginia
West Virginia is a state in the Appalachian and Southeastern regions of the United States, bordered by Virginia to the southeast, Kentucky to the southwest, Ohio to the northwest, Pennsylvania to the northeast and Maryland to the east...

. But each bowed out early. Neither Bradley nor Rockefeller considered themselves ready to run, Gephardt seemed to accept Bush's re-election as a sure thing, and Gore had opted to spend more time with his family in the wake of a tragic accident that threatened the life of his young son. The most notable front-runner Mario Cuomo
Mario Cuomo
Mario Matthew Cuomo served as the 52nd Governor of New York from 1983 to 1994, and is the father of Andrew Cuomo, the current governor of New York.-Early life:...

, decided not to run on December 20, 1991, the final day to apply to run in the New Hampshire primary
New Hampshire primary
The New Hampshire primary is the first in a series of nationwide political party primary elections held in the United States every four years , as part of the process of choosing the Democratic and Republican nominees for the presidential elections to be held the subsequent November.Although only a...

.

When the early straw polls were finished, Bill Clinton
Bill Clinton
William Jefferson "Bill" Clinton is an American politician who served as the 42nd President of the United States from 1993 to 2001. Inaugurated at age 46, he was the third-youngest president. He took office at the end of the Cold War, and was the first president of the baby boomer generation...

 was the candidate on the rise. The other primary contenders were Douglas Wilder
Douglas Wilder
Lawrence Douglas "Doug" Wilder is an American politician, the first African American to be elected as governor of Virginia, and the second to serve as governor of a U.S. state. Wilder served as the 66th Governor of Virginia from 1990 to 1994. When earlier elected as Lieutenant Governor, he was...

, Bob Kerrey
Bob Kerrey
Joseph Robert "Bob" Kerrey was the 35th Governor of Nebraska from 1983 to 1987 and a U.S. Senator from Nebraska . Having served in the Vietnam War, earning the Medal of Honor for his actions, he moved into politics. He was an unsuccessful candidate for the Democratic presidential nomination in 1992...

, Tom Harkin
Tom Harkin
Thomas Richard "Tom" Harkin is the junior United States Senator from Iowa and a member of the Democratic Party. He previously served in the United States House of Representatives ....

, Paul Tsongas
Paul Tsongas
Paul Efthemios Tsongas was a United States Senator from Massachusetts from 1979 to 1985. He was an unsuccessful candidate for the Democratic nomination in the 1992 presidential election. He previously served as a U.S...

, and Jerry Brown. Clinton's victory in the Florida straw poll over Harkin made him the early front-runner in the post-Cuomo vacuum.

In the recent past, the Iowa caucus
Iowa caucus
The Iowa caucuses are an electoral event in which residents of the U.S. state of Iowa meet in precinct caucuses in all of Iowa's 1784 precincts and elect delegates to the corresponding county conventions. There are 99 counties in Iowa and thus 99 conventions...

 had been the launching pad for candidacies. But since Harkin was himself an Iowa Senator, attention turned to New Hampshire
New Hampshire
New Hampshire is a state in the New England region of the northeastern United States of America. The state was named after the southern English county of Hampshire. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Atlantic Ocean to the east, and the Canadian...

. In January 1992, Clinton led Tsongas by a solid 16 points with nobody else even close. But Clinton was undone by two damaging stories that cut against his credibility. The first was the revelation of his affair by Gennifer Flowers
Gennifer Flowers
Gennifer Flowers is a model and actress who allegedly had a sexual relationship with former U.S. President Bill Clinton. Prior to Bill Clinton's presidency, she also posed nude for Penthouse magazine and was an actress in two films and one TV show...

, a former night club singer and television reporter from Little Rock, Arkansas
Little Rock, Arkansas
Little Rock is the capital and the largest city of the U.S. state of Arkansas. The Metropolitan Statistical Area had a population of 699,757 people in the 2010 census...

. Clinton blunted this story with an interview on 60 Minutes
60 Minutes
60 Minutes is an American television news magazine, which has run on CBS since 1968. The program was created by producer Don Hewitt who set it apart by using a unique style of reporter-centered investigation....

at the conclusion of Super Bowl XXVI
Super Bowl XXVI
Super Bowl XXVI was an American football game played on January 26, 1992 at the Hubert H. Humphrey Metrodome in Minneapolis, Minnesota to decide the National Football League champion following the 1991 regular season...

, where he flatly denied (which was subsequently revealed to be untrue when Clinton testified during the Paula Jones law suit) having had this affair. The story that caused Clinton greater damage, however, was the notion that he had 'dodged the draft' in order to avoid military service in the Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...

. The draft story put Clinton in what pollster Stan Greenberg called 'meltdown.' Clinton lost nearly twenty points in less than a week. But the formation of the War Room
The War Room
The War Room is a 1993 American documentary film about Bill Clinton's campaign for President of the United States during the 1992 presidential election.-Background:...

 helped Clinton overcome his troubles and finish second behind Tsongas
New Hampshire Democratic primary, 1992
The 1992 New Hampshire Democratic primary was won by Paul Tsongas, but is known for the insurgent campaign of Bill Clinton, who managed a surprising second place finish.The Iowa caucus, the first contest of the 1992 Democratic primaries, was not contested...

. Clinton was even able to write off Tsongas' win by claiming that Tsongas' home in Lowell, Massachusetts
Lowell, Massachusetts
Lowell is a city in Middlesex County, Massachusetts, USA. According to the 2010 census, the city's population was 106,519. It is the fourth largest city in the state. Lowell and Cambridge are the county seats of Middlesex County...

 actually meant Tsongas should have won. Newsweek
Newsweek
Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second-largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence...

 magazine captured the press coverage of the 1992 New Hampshire primary by printing a cartoon with Clinton and Pat Buchanan
Pat Buchanan
Patrick Joseph "Pat" Buchanan is an American paleoconservative political commentator, author, syndicated columnist, politician and broadcaster. Buchanan was a senior adviser to American Presidents Richard Nixon, Gerald Ford, and Ronald Reagan, and was an original host on CNN's Crossfire. He sought...

, the runner-up who gave George H. W. Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...

 a scare on the Republican side, with second place medals on top of a victory stand while Bush and Tsongas stood with gold medals off to the side pouting.

There was actually a third accusation of Clinton smoking marijuana while in college in England. His response was "I only tried it once and never actually inhaled."

Bob Kerrey
Bob Kerrey
Joseph Robert "Bob" Kerrey was the 35th Governor of Nebraska from 1983 to 1987 and a U.S. Senator from Nebraska . Having served in the Vietnam War, earning the Medal of Honor for his actions, he moved into politics. He was an unsuccessful candidate for the Democratic presidential nomination in 1992...

 then emerged as the survivor of the Harkin-Kerrey Midwest elimination by winning the South Dakota
South Dakota
South Dakota is a state located in the Midwestern region of the United States. It is named after the Lakota and Dakota Sioux American Indian tribes. Once a part of Dakota Territory, South Dakota became a state on November 2, 1889. The state has an area of and an estimated population of just over...

 caucus. Clinton then took the lead in the primary season by winning Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

. Clinton then won most of the rest of the primaries facing eliminated or diminished competition. Clinton's advisors felt he won the nomination when Jerry Brown
Jerry Brown
Edmund Gerald "Jerry" Brown, Jr. is an American politician. Brown served as the 34th Governor of California , and is currently serving as the 39th California Governor...

 upset Tsongas in the Maryland primary. Brown later upset Clinton in the Connecticut
Connecticut
Connecticut is a state in the New England region of the northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, and the state of New York to the west and the south .Connecticut is named for the Connecticut River, the major U.S. river that approximately...

 primary, but Clinton's road was relatively easy after the March 3, 1992 win in Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

.

Arsenio Hall Show appearance

Clinton was a guest on The Arsenio Hall Show
The Arsenio Hall Show
The Arsenio Hall Show is an American variety/talk show that aired late weeknights in syndication from January 3, 1989 to May 27, 1994. The show was created and hosted by comedian/actor Arsenio Hall.- Background :...

 on June 3, 1992, the day after he secured the Democratic party nomination. He played "Heartbreak Hotel
Heartbreak Hotel
"Heartbreak Hotel" is a song recorded by American rock and roll musician Elvis Presley. It was released as a single on January 27, 1956, Presley's first on his new record label RCA Victor. His first number-one pop record, "Heartbreak Hotel" topped Billboards Top 100 chart, became his first...

" on the saxophone
Saxophone
The saxophone is a conical-bore transposing musical instrument that is a member of the woodwind family. Saxophones are usually made of brass and played with a single-reed mouthpiece similar to that of the clarinet. The saxophone was invented by the Belgian instrument maker Adolphe Sax in 1846...

. The appearance is often considered an important moment in Clinton's political career, helping build his popularity among minority and young voters. Clinton's appearance on the show and subsequent media coverage of it catapulted Clinton ahead of Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...

 in the polls.

The Convention

During the '92 Democratic Convention, the convention hall was plagued by the fact that independent candidate Ross Perot
Ross Perot
Henry Ross Perot is a U.S. businessman best known for running for President of the United States in 1992 and 1996. Perot founded Electronic Data Systems in 1962, sold the company to General Motors in 1984, and founded Perot Systems in 1988...

 was tied with or beating Clinton in opinion research polls. This caused a moderate turn of events at the convention to win back Perot Voters from the Perot Campaign. This led to the selection of such speakers such as Representative Barbara Jordan
Barbara Jordan
Barbara Charline Jordan was an American politician who was both a product and a leader, of the Civil Rights movement. She was the first African American elected to the Texas Senate after Reconstruction and the first southern black female elected to the United States House of Representatives...

 from Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

 to deliver a bipartisan
Bipartisanship
Bipartisanship is a political situation, usually in the context of a two-party system such as the United States, in which opposing political parties find common ground through compromise. The adjective bipartisan can refer to any bill, act, resolution, or other political act in which both of the...

 keynote address to the convention delegates. Also speaking was the Vice-Presidential nominee Al Gore
Al Gore
Albert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....

 who appealed to the center as he was, at the time, a Southern Moderate Democrat from Tennessee
Tennessee
Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

.

However on the last day the convention convened on July 16 1992, Ross Perot dropped out of the presidential race and left a gap for both Bush and Clinton to scramble for newly undecided voters. This greatly led to the advantage of Bill Clinton who gave his presidential acceptance speech that night.

Election Night 1992

Throughout election night, Clinton over performed in rural areas of the country such as in the mountain west, winning Montana
Montana
Montana is a state in the Western United States. The western third of Montana contains numerous mountain ranges. Smaller, "island ranges" are found in the central third of the state, for a total of 77 named ranges of the Rocky Mountains. This geographical fact is reflected in the state's name,...

, Colorado
Colorado
Colorado is a U.S. state that encompasses much of the Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains...

, and New Mexico
New Mexico
New Mexico is a state located in the southwest and western regions of the United States. New Mexico is also usually considered one of the Mountain States. With a population density of 16 per square mile, New Mexico is the sixth-most sparsely inhabited U.S...

 (16 Electoral Votes). Clinton also won rural voters in the south and mid-west, carrying states such as Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

, Arkansas
Arkansas
Arkansas is a state located in the southern region of the United States. Its name is an Algonquian name of the Quapaw Indians. Arkansas shares borders with six states , and its eastern border is largely defined by the Mississippi River...

, Tennessee
Tennessee
Tennessee is a U.S. state located in the Southeastern United States. It has a population of 6,346,105, making it the nation's 17th-largest state by population, and covers , making it the 36th-largest by total land area...

, Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...

, West Virginia
West Virginia
West Virginia is a state in the Appalachian and Southeastern regions of the United States, bordered by Virginia to the southeast, Kentucky to the southwest, Ohio to the northwest, Pennsylvania to the northeast and Maryland to the east...

, Louisiana
Louisiana
Louisiana is a state located in the southern region of the United States of America. Its capital is Baton Rouge and largest city is New Orleans. Louisiana is the only state in the U.S. with political subdivisions termed parishes, which are local governments equivalent to counties...

, Georgia
Georgia (U.S. state)
Georgia is a state located in the southeastern United States. It was established in 1732, the last of the original Thirteen Colonies. The state is named after King George II of Great Britain. Georgia was the fourth state to ratify the United States Constitution, on January 2, 1788...

, and Iowa
Iowa
Iowa is a state located in the Midwestern United States, an area often referred to as the "American Heartland". It derives its name from the Ioway people, one of the many American Indian tribes that occupied the state at the time of European exploration. Iowa was a part of the French colony of New...

 (57 Electoral Votes).

In addition, in a number of crucial states independent Ross Perot, running as a Fiscal Conservative, target many of the same voters as George H. W. Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...

. This has led to the speculation that Perot acted a Presidential Spoiler
Spoiler effect
The spoiler effect describes the effect a minor party candidate with little chance of winning has in a close election, when that candidate's presence in the election draws votes from a major candidate similar to them, thereby causing a candidate dissimilar to them to win the election...

 by detracting votes from Bush/Quayle allowing Clinton/Gore victories in Conservative strongholds such as Kentucky
Kentucky
The Commonwealth of Kentucky is a state located in the East Central United States of America. As classified by the United States Census Bureau, Kentucky is a Southern state, more specifically in the East South Central region. Kentucky is one of four U.S. states constituted as a commonwealth...

 and Montana
Montana
Montana is a state in the Western United States. The western third of Montana contains numerous mountain ranges. Smaller, "island ranges" are found in the central third of the state, for a total of 77 named ranges of the Rocky Mountains. This geographical fact is reflected in the state's name,...

. Also, Bush/Quayle underperformed in states such as Vice-Presidential Nominee Dan Quayle
Dan Quayle
James Danforth "Dan" Quayle served as the 44th Vice President of the United States, serving with President George H. W. Bush . He served as a U.S. Representative and U.S. Senator from the state of Indiana....

's home state of Indiana
Indiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

 (12 Electoral Votes) allowing Clinton/Gore to come within striking distance on election night.

The Southern lock

A source of frustration for Democrats through the years was the increasing Republican lock on the electoral votes of the Southern United States
Southern United States
The Southern United States—commonly referred to as the American South, Dixie, or simply the South—constitutes a large distinctive area in the southeastern and south-central United States...

. Clinton's home of Arkansas
Arkansas
Arkansas is a state located in the southern region of the United States. Its name is an Algonquian name of the Quapaw Indians. Arkansas shares borders with six states , and its eastern border is largely defined by the Mississippi River...

 gave Democrats hope that they could carry some Southern states and ultimately win the election. Clinton then made what even his opponents acknowledged was a master stroke by choosing Al Gore
Al Gore
Albert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....

, a Senator from Tennessee, as his running mate. This choice blunted a major strategy of the Bush campaign to paint Clinton and Gore as 'Northern liberals' in the mold of previous candidates George McGovern
George McGovern
George Stanley McGovern is an historian, author, and former U.S. Representative, U.S. Senator, and the Democratic Party nominee in the 1972 presidential election....

, Walter Mondale
Walter Mondale
Walter Frederick "Fritz" Mondale is an American Democratic Party politician, who served as the 42nd Vice President of the United States , under President Jimmy Carter, and as a United States Senator for Minnesota...

, Michael Dukakis
Michael Dukakis
Michael Stanley Dukakis served as the 65th and 67th Governor of Massachusetts from 1975–1979 and from 1983–1991, and was the Democratic presidential nominee in 1988. He was born to Greek immigrants in Brookline, Massachusetts, also the birthplace of John F. Kennedy, and was the longest serving...

, and, to a lesser extent, Hubert Humphrey
Hubert Humphrey
Hubert Horatio Humphrey, Jr. , served under President Lyndon B. Johnson as the 38th Vice President of the United States. Humphrey twice served as a United States Senator from Minnesota, and served as Democratic Majority Whip. He was a founder of the Minnesota Democratic-Farmer-Labor Party and...

. Additionally, Gore's prior military record removed a lot of the criticism Clinton had received earlier.

Besides Gore, several names were rumored to be in contention for the second spot, including Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

 Senator
United States Senate
The United States Senate is the upper house of the bicameral legislature of the United States, and together with the United States House of Representatives comprises the United States Congress. The composition and powers of the Senate are established in Article One of the U.S. Constitution. Each...

 and former Governor of Florida Bob Graham
Bob Graham
Daniel Robert "Bob" Graham is an American politician. He was the 38th Governor of Florida from 1979 to 1987 and a United States Senator from that state from 1987 to 2005...

, Indiana
Indiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

 Congressman Lee H. Hamilton
Lee H. Hamilton
Lee Herbert Hamilton is a former member of the United States House of Representatives and currently a member of the U.S. Homeland Security Advisory Council. A member of the Democratic Party, Hamilton represented the 9th congressional district of Indiana from 1965 to 1999...

, Nebraska
Nebraska
Nebraska is a state on the Great Plains of the Midwestern United States. The state's capital is Lincoln and its largest city is Omaha, on the Missouri River....

 Senator and former Governor
Governor of Nebraska
The Governor of Nebraska holds the "supreme executive power" of the State of Nebraska as provided by the fourth article of the Nebraska Constitution. The current Governor is Dave Heineman, a Republican, who assumed office on January 20, 2005 upon the resignation of Mike Johanns . He won a full...

 Bob Kerrey
Bob Kerrey
Joseph Robert "Bob" Kerrey was the 35th Governor of Nebraska from 1983 to 1987 and a U.S. Senator from Nebraska . Having served in the Vietnam War, earning the Medal of Honor for his actions, he moved into politics. He was an unsuccessful candidate for the Democratic presidential nomination in 1992...

, Iowa
Iowa
Iowa is a state located in the Midwestern United States, an area often referred to as the "American Heartland". It derives its name from the Ioway people, one of the many American Indian tribes that occupied the state at the time of European exploration. Iowa was a part of the French colony of New...

 Senator Tom Harkin
Tom Harkin
Thomas Richard "Tom" Harkin is the junior United States Senator from Iowa and a member of the Democratic Party. He previously served in the United States House of Representatives ....

, and newly-elected Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

 Senator Harris Wofford
Harris Wofford
Harris Llewellyn Wofford served as a Democratic U.S. Senator from Pennsylvania from 1991 to 1995 and as the fifth president of Bryn Mawr College, and is a noted advocate of national service and volunteering...

.

President Bush's approval ratings

For most of 1991, the incumbent president, George Bush
George H. W. Bush
George Herbert Walker Bush is an American politician who served as the 41st President of the United States . He had previously served as the 43rd Vice President of the United States , a congressman, an ambassador, and Director of Central Intelligence.Bush was born in Milton, Massachusetts, to...

, was extremely popular after the Persian Gulf War
Gulf War
The Persian Gulf War , commonly referred to as simply the Gulf War, was a war waged by a U.N.-authorized coalition force from 34 nations led by the United States, against Iraq in response to Iraq's invasion and annexation of Kuwait.The war is also known under other names, such as the First Gulf...

. His approval rating was above 90 percent at one point that year because his war had helped erase the Vietnam Syndrome
Vietnam Syndrome
Vietnam Syndrome is a term used in the United States, in public political rhetoric and political analysis, to describe the perceived impact of the domestic controversy over the Vietnam War on US foreign policy after the end of that war in 1975....

 America had felt since the 1960s, and into the post-Vietnam War 1980s when many Vietnam veterans were just starting to get recognition. But because of a growing public perception of an economic downturn, Bush's popularity began falling throughout late 1991, and by January 1992, his approvals fell below 50%. Bush's approvals would stay low for the rest of the campaign season.

Reasons for victory

Clinton's charisma combined with an impressive campaign staff to achieve victory. Organizational theorists have proposed that his campaign structure adopted an effective blend of informality with clear goal definition, which allowed for structured creativity. The exploitation of key strategic blunders by the Bush campaign, including violating a no new tax promise, also allowed for impressive gains.

External links

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