Barry Callebaut
Encyclopedia
Barry Callebaut is the world's largest chocolate
manufacturer.
It was created in 1996 through the merging of the Belgian
chocolate producer Callebaut
and the French
company Cacao Barry. It is currently based in Zurich
, Switzerland
, and operates in 26 countries worldwide. It was created in its present form by the German immigrant Klaus Johann Jacobs
.
Its customers include multinational and national branded consumer goods manufacturers, artisanal users of chocolate (chocolatier
s, pastry chef
s, bakeries, and caterers), and food retailers, for whom it makes private label
as well as branded products.
In addition to manufacture, the company undertakes research into chocolate recipes: for example, in recent years it has launched tooth-friendly chocolate, probiotic
chocolate, chocolate with a high level of antioxidant
s (sold under the brand name ACTICOA), and "rebalanced" chocolate, which has an improved nutritional profile.These improvements are based under Callebaut's innovation strategy. Health and Wellness, experience and indulgence, and convenience.
to seek out a selection of cocoa beans that would enable him to create his first connoisseur’s chocolate. In 1923, Alexandre Lacarré took over the reins and carried out a number of ambitious projects for the company. In 1952, Cacao Barry became active from bean to gourmet chocolate. In 1963, the company created "Baking Sticks" and simultaneously the chocolate croissant (“pains au chocolat!”). In 1973, they launched the “Your demonstration partner” brand to introduce personalized assistance & support to professionals. In 1994, shortly before the merger of 1996, they launched the Pure Origine of Cacao Barry brand.
was a Belgian company, founded by Eugenius Callebaut as a brewery
in Wieze, Belgium
, in 1850. The brewery began producing chocolate bars in 1911 and soon switched entirely to chocolate production. They began producing chocolate couverture in 1925.
, Alberta
. This firm (called Chocolaterie Bernard Callebaut) is not affiliated with Barry Callebaut.
and retail
specialists in the chocolate industry. In 1998 Barry Callebaut was listed on the SIX Swiss Exchange.
in 2004, FPI Food Processing International in the U.S in 2007 and KL-Kepong Cocoa Products Sdn Bhd
in Malaysia in 2008. Next to its acquisitions, Barry Callebaut recently opened chocolate factories in Russia
, China
, and Mexico
.
Barry Callebaut is now present in 28 countries, operates about 40 production facilities, employs more than 7,000 people and has annual sales of more than CHF 4.8 billion (fiscal year 2007/08). The company serves the entire food industry, from food manufacturers to professional users of chocolate (such as chocolatiers, pastry chefs or bakers), to global retailers. It also provides a comprehensive range of services in the fields of product development, processing, training and marketing.
In 2005, Barry Callebaut introduced a "healthy" chocolate product called ACTICOA, which contains higher levels of polyphenol antioxidants (cocoa flavanols) than any other chocolate; there is scientific evidence that these flavanols have particular health benefits.
), St. Hyacinthe (Canada
), Meulan
(France
), Lodz
(Poland
), Singapore
, Zürich
(Switzerland
), Banbury
(United Kingdom
), Suzhou
(China
), Zundert
(the Netherlands), and recently Mumbai
(India) and Chicago
(USA).
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
manufacturer.
It was created in 1996 through the merging of the Belgian
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
chocolate producer Callebaut
Callebaut
Callebaut was a Belgian company and a major producer of chocolate for consumers and for professional chocolatiers. As of 1996 it is a part of the Swiss company Barry Callebaut...
and the French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
company Cacao Barry. It is currently based in Zurich
Zürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, and operates in 26 countries worldwide. It was created in its present form by the German immigrant Klaus Johann Jacobs
Klaus Johann Jacobs
Klaus Johann Jacobs was a German-born billionaire with a Swiss citizenship.-Biography:He was born on December 3, 1936 in Bremen, Germany. He attended the University of Hamburg and later Stanford University. He started his career in the global coffee and chocolates industries...
.
Its customers include multinational and national branded consumer goods manufacturers, artisanal users of chocolate (chocolatier
Chocolatier
A chocolatier is someone who makes confectionery from chocolate. Chocolatiers are distinct from chocolate makers, who create chocolate from cacao beans and other ingredients.Professional chocolatiers study topics including the following:...
s, pastry chef
Pastry chef
A pastry chef or pâtissier is a station chef in a professional kitchen, skilled in the making of pastries, desserts, breads and other baked goods...
s, bakeries, and caterers), and food retailers, for whom it makes private label
Private label
Private label products or services are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting...
as well as branded products.
In addition to manufacture, the company undertakes research into chocolate recipes: for example, in recent years it has launched tooth-friendly chocolate, probiotic
Probiotic
Probiotics are live microorganisms thought to be beneficial to the host organism. According to the currently adopted definition by FAO/WHO, probiotics are: "Live microorganisms which when administered in adequate amounts confer a health benefit on the host"...
chocolate, chocolate with a high level of antioxidant
Antioxidant
An antioxidant is a molecule capable of inhibiting the oxidation of other molecules. Oxidation is a chemical reaction that transfers electrons or hydrogen from a substance to an oxidizing agent. Oxidation reactions can produce free radicals. In turn, these radicals can start chain reactions. When...
s (sold under the brand name ACTICOA), and "rebalanced" chocolate, which has an improved nutritional profile.These improvements are based under Callebaut's innovation strategy. Health and Wellness, experience and indulgence, and convenience.
Cacao Barry
Cacao Barry was founded by Charles Barry in France in 1842. The company's founder traveled to AfricaAfrica
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
to seek out a selection of cocoa beans that would enable him to create his first connoisseur’s chocolate. In 1923, Alexandre Lacarré took over the reins and carried out a number of ambitious projects for the company. In 1952, Cacao Barry became active from bean to gourmet chocolate. In 1963, the company created "Baking Sticks" and simultaneously the chocolate croissant (“pains au chocolat!”). In 1973, they launched the “Your demonstration partner” brand to introduce personalized assistance & support to professionals. In 1994, shortly before the merger of 1996, they launched the Pure Origine of Cacao Barry brand.
Callebaut
CallebautCallebaut
Callebaut was a Belgian company and a major producer of chocolate for consumers and for professional chocolatiers. As of 1996 it is a part of the Swiss company Barry Callebaut...
was a Belgian company, founded by Eugenius Callebaut as a brewery
Brewery
A brewery is a dedicated building for the making of beer, though beer can be made at home, and has been for much of beer's history. A company which makes beer is called either a brewery or a brewing company....
in Wieze, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
, in 1850. The brewery began producing chocolate bars in 1911 and soon switched entirely to chocolate production. They began producing chocolate couverture in 1925.
Bernard Callebaut
One of Eugenius Callebaut's great-great-grandsons, Bernard Callebaut, opened his own chocolate company in CalgaryCalgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...
, Alberta
Alberta
Alberta is a province of Canada. It had an estimated population of 3.7 million in 2010 making it the most populous of Canada's three prairie provinces...
. This firm (called Chocolaterie Bernard Callebaut) is not affiliated with Barry Callebaut.
Merger & IPO
In 1996 the Belgian chocolate producer Callebaut and the French chocolate company Cacao Barry joined forces, creating a new company called Barry Callebaut. By that time, both Cacao Barry and Callebaut were recognized in the food industry as reliable suppliers of high-quality products and as dependable business partners for thousands of wholesaleWholesale
Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services...
and retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
specialists in the chocolate industry. In 1998 Barry Callebaut was listed on the SIX Swiss Exchange.
Acquisitions since original merger
In 1999 the company acquired Swiss chocolate maker Carma AG. In 2002 the group bought Stollwerck in Germany. These acquisitions were followed in 2003 by the acquisition of Dutch-Belgian company Luijckx Chocoladen N.V., AM Foods amba (vending mixes) in SwedenSweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
in 2004, FPI Food Processing International in the U.S in 2007 and KL-Kepong Cocoa Products Sdn Bhd
Kuala Lumpur Kepong
Kuala Lumpur Kepong Bhd. is a Malaysian multi-national company. The core business of the group is plantation . The company has plantations that cover more than 250,000 hectares in Malaysia and Indonesia...
in Malaysia in 2008. Next to its acquisitions, Barry Callebaut recently opened chocolate factories in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, and Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
.
Barry Callebaut is now present in 28 countries, operates about 40 production facilities, employs more than 7,000 people and has annual sales of more than CHF 4.8 billion (fiscal year 2007/08). The company serves the entire food industry, from food manufacturers to professional users of chocolate (such as chocolatiers, pastry chefs or bakers), to global retailers. It also provides a comprehensive range of services in the fields of product development, processing, training and marketing.
Company History
- 1999 Acquisition of Carma AG in Switzerland
- 2002 Acquisition of the StollwerckStollwerckStollwerck GmbH is a German food company known for the production of chocolate. In 1998 it acquired Sarotti.In 2002 it was bought by the Barry Callebaut AG, who sold it in 2011 to the Baronie Groep in Veurne, Belgium.- History :...
Group in Germany - 2003 Acquisition of Dutch Group Graverboom B.V. (including Luijckx B.V.)
- 2004 Acquisition of the vending mix business of AM Foods in Sweden
- 2004 Opening of a sales office in Tokyo, Japan
- 2005 Opening of a chocolate factory in CaliforniaCaliforniaCalifornia is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
, U.S. - 2007 Opening of a chocolate factory in Chekhov (near MoscowMoscowMoscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...
), RussiaRussiaRussia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects... - 2007 Major outsourcing contracts with NestléNestléNestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
, Hershey’s and Cadbury - 2007 Acquisition of a cocoa factory in PennsylvaniaPennsylvaniaThe Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...
, U.S. - 2008 Opening of a chocolate factory in SuzhouSuzhouSuzhou , previously transliterated as Su-chou, Suchow, and Soochow, is a major city located in the southeast of Jiangsu Province in Eastern China, located adjacent to Shanghai Municipality. The city is situated on the lower reaches of the Yangtze River and on the shores of Taihu Lake and is a part...
(near ShanghaiShanghaiShanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
), ChinaChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture... - 2008 Signing of the acquisition of chocolate production capacity from MorinagaMorinagaMorinaga may mean:*Prince Morinaga, murdered by Ashikaga Tadayoshi during the Kemmu Restoration*Morinaga & Company, a Japanese confectionery company*Morinaga Milk Industry, a Japanese milk products company*Ai Morinaga, a Japanese manga artist...
, JapanJapanJapan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south... - 2008 Opening of Chocolate Academies in Suzhou (China), ZundertZundertZundert is a municipality and a town in Noord Brabant, the Netherlands.Zundert lies about 10 metres above Dutch sea level , and is located 15 km south-west of the city of Breda, and 35 km north-east of Antwerp, Belgium...
(NetherlandsNetherlandsThe Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
), MumbaiMumbaiMumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
(IndiaIndiaIndia , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
), Chekhov (Russia) and ChicagoChicagoChicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
(U.S.) - 2008 Acquisition of a 60% stake in KL-Kepong Cocoa Products Sdn Bhd in Malaysia
- 2008 Strategic partnership with Biolands of Tanzania
- 2008 Sale of African consumer business
- 2008 Opening of a specialty factory for frozen pastry in AlicanteAlicanteAlicante or Alacant is a city in Spain, the capital of the province of Alicante and of the comarca of Alacantí, in the south of the Valencian Community. It is also a historic Mediterranean port. The population of the city of Alicante proper was 334,418, estimated , ranking as the second-largest...
, SpainSpainSpain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula... - 2009 Opening of a chocolate factory in Monterrey, Mexico
- 2010 Opening of a chocolate factory in Extrema, BrazilBrazilBrazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
Products
Barry Callebaut offers a wide range of chocolates, fillings and decorations, compounds as well as other cocoa and/or nut-based products for the chocolate, ice cream, biscuit, dairy, and other food industries. Their standard range is packaged as blocks, easymelts, drops, pearls, sticks or in liquid form. The company also offers chocolate products to meet the special needs of artisan customers, including bakers, pastry chefs, hotels, restaurants and caterers and produces a small number of consumer products under the brands Sarotti, Jacques and Alprose.In 2005, Barry Callebaut introduced a "healthy" chocolate product called ACTICOA, which contains higher levels of polyphenol antioxidants (cocoa flavanols) than any other chocolate; there is scientific evidence that these flavanols have particular health benefits.
Awards
- In November 2005, America's Test KitchenAmerica's Test KitchenAmerica's Test Kitchen is a half-hour cooking show distributed to public television stations in the United States, also airing in Canada...
named Callebaut's cocoa powder its top brand for baking. It had previously named Callebaut's baking chocolate its "best value" in taste tests. - In April 2007, Barry Callebaut's then-CEO De Maeseneire received the Vlerick Award from the Alumni of the Vlerick Leuven Gent Management SchoolVlerick Leuven Gent Management SchoolThe Vlerick Leuven Gent Management School is the autonomous management school of the University of Ghent and the Katholieke Universiteit Leuven. Vlerick was founded in 1953 by professor and entrepreneur Baron André Vlerick. Vlerick specializes in two research fields: "Innovation and...
. - In the January & February 2008 issue of Cook's IllustratedCook's IllustratedCook's Illustrated is an American cooking magazine published by America's Test Kitchen in Brookline, Massachusetts, every two months. It accepts no advertising and is characterized by extensive recipe testing and detailed instructions; the magazine also conducts thorough evaluations of kitchen...
magazine, Callebaut's Intense Dark Chocolate, L-60-40NV topped the recommended list in a tasting of dark chocolate.
Chocolate Academies
In various locations all over the world, Barry Callebaut has set up training centres for chocolate professionals who wish to improve their working skills in chocolate and learn about new trends, techniques and recipes. Chocolate academies are currently located in Wieze (BelgiumBelgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
), St. Hyacinthe (Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
), Meulan
Meulan
Meulan-en-Yvelines is a commune in the Yvelines department in the Île-de-France region in north-central France. It hosted part of the sailing events for the 1900 Summer Olympics held in neighboring Paris, and would do so again twenty-four years later.-People:*Mbaye Niang footballer*Ibrahim Sacko...
(France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
), Lodz
Lódz
Łódź is the third-largest city in Poland. Located in the central part of the country, it had a population of 742,387 in December 2009. It is the capital of Łódź Voivodeship, and is approximately south-west of Warsaw...
(Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
), Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Zürich
Zürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...
(Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
), Banbury
Banbury
Banbury is a market town and civil parish on the River Cherwell in the Cherwell District of Oxfordshire. It is northwest of London, southeast of Birmingham, south of Coventry and north northwest of the county town of Oxford...
(United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
), Suzhou
Suzhou
Suzhou , previously transliterated as Su-chou, Suchow, and Soochow, is a major city located in the southeast of Jiangsu Province in Eastern China, located adjacent to Shanghai Municipality. The city is situated on the lower reaches of the Yangtze River and on the shores of Taihu Lake and is a part...
(China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
), Zundert
Zundert
Zundert is a municipality and a town in Noord Brabant, the Netherlands.Zundert lies about 10 metres above Dutch sea level , and is located 15 km south-west of the city of Breda, and 35 km north-east of Antwerp, Belgium...
(the Netherlands), and recently Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
(India) and Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
(USA).