American election campaigns in the 19th Century
Encyclopedia
In the 19th century, a number of new methods for conducting American Election Campaigns developed in the United States. For the most part the techniques were original, not copied from Europe or anywhere else. The campaigns were also changed by a general enlargement of the voting franchise--most states began removing or reducing property and tax qualifications for suffrage (the last to remove property all requirements was North Carolina
North Carolina
North Carolina is a state located in the southeastern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte...

 in 1856) and by the early 19th century the great majority of free adult white males could vote (Rhode Island
Rhode Island
The state of Rhode Island and Providence Plantations, more commonly referred to as Rhode Island , is a state in the New England region of the United States. It is the smallest U.S. state by area...

 being a notable exception, though the constitution was considerably liberalized after an 1844 Rebellion). In addition, during and after Radical Reconstruction, black males in the South were enfranchised, and technically were afterwards, though widespread voting by blacks was a practical impossibility after the 1877 withdrawal of federal troops from the South.

The system was characterized by two major parties who dominated government at the local, state and national level, and enlisted most voters into a loyal "army" of supporters. There were numerous small third parties that usually were short-lived or inconsequential. The complex system of electing federal, state and local officials meant that election campaigns were both frequent and consequential in terms of political power. Nearly all government jobs were distributed on a patronage
Patronage
Patronage is the support, encouragement, privilege, or financial aid that an organization or individual bestows to another. In the history of art, arts patronage refers to the support that kings or popes have provided to musicians, painters, and sculptors...

 basis to party workers. The jobs were honorific and usually paid very well. The best way to get a patronage job was to work in the election campaign for the winning party, and volunteers were numerous. Elections provided Americans with much of their news. The elections of 1828-32, 1854-56, and 1894-96 are usually considered Realigning election
Realigning election
Realigning election are terms from political science and political history describing a dramatic change in the political system. Scholars frequently apply the term to American elections and occasionally to other countries...

s.

Army style

Political parties in the 19th century thought of themselves as armies--as disciplined, hierarchical fighting organizations whose mission it was to defeat a clearly identified opponent. If defeated themselves, they knew how to retreat, regroup, and fight again another day. If they won, then the victory was sweet. In an era when many if not most political leaders had experience as militia officers, and perhaps had engaged in actual combat, structuring parties along a militaristic chain of command seemed logical enough. To fight a political battle, the party had to develop a chain-of-command. The heads of the state and national tickets were normally the acknowledged leaders. After the election leadership reverted to the state and county committees, or sometimes to state "bosses," with little power held by the national chairman. County committees sent delegates to the state convention, where state nominees were selected. In turn the county committees were based on local conventions--mass meetings that were open to any self-identified partisan. In the 1790s Thomas Jefferson
Thomas Jefferson
Thomas Jefferson was the principal author of the United States Declaration of Independence and the Statute of Virginia for Religious Freedom , the third President of the United States and founder of the University of Virginia...

 and Alexander Hamilton
Alexander Hamilton
Alexander Hamilton was a Founding Father, soldier, economist, political philosopher, one of America's first constitutional lawyers and the first United States Secretary of the Treasury...

 created their supporting parties by working outward from the national capital, as did the Whigs
Whig Party (United States)
The Whig Party was a political party of the United States during the era of Jacksonian democracy. Considered integral to the Second Party System and operating from the early 1830s to the mid-1850s, the party was formed in opposition to the policies of President Andrew Jackson and his Democratic...

 in the 1830s. On the other hand, major third parties typically emerged from the state level, including the Anti-Masons, Republicans
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

, Know-Nothings and Populists
Populist Party (United States)
The People's Party, also known as the "Populists", was a short-lived political party in the United States established in 1891. It was most important in 1892-96, then rapidly faded away...

.

Recruiting partisans

By 1800 the Democratic-Republicans had a well-developed system for recruiting troops throughout the country, and a correspondence system state and local party leaders used to keep in touch. As a Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

 Federalist
Federalist
The term federalist describes several political beliefs around the world. Also, it may refer to the concept of federalism or the type of government called a federation...

 complained, "The jacobins have at last made their own discipline perfect; they are trained, officered, regimented and formed to subordination in a manner that our own militia have never yet equaled." The Federalists began to imitate their opponents' tactics, but were always too aristocratic
Aristocracy (class)
The aristocracy are people considered to be in the highest social class in a society which has or once had a political system of Aristocracy. Aristocrats possess hereditary titles granted by a monarch, which once granted them feudal or legal privileges, or deriving, as in Ancient Greece and India,...

 to appreciate the value of a grass roots movement. The Democratic-Republican caucus in Congress chose presidential candidates for the party, while the Federalists invented (in 1812) a much more flexible system of a national convention. Unlike the caucus, the convention represented voters in every district, and the delegates were chosen specifically for the task of selecting candidates. By the 1830s, the standard had been established that participation in the convention identified the person with the party and required him to support the nominees selected at the convention. It was possible to bolt a convention before candidates were selected, as the southern Democrat
Democratic Party (United States)
The Democratic Party is one of two major contemporary political parties in the United States, along with the Republican Party. The party's socially liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party has the lengthiest record of continuous...

s did in 1860, and Roosevelt
Theodore Roosevelt
Theodore "Teddy" Roosevelt was the 26th President of the United States . He is noted for his exuberant personality, range of interests and achievements, and his leadership of the Progressive Movement, as well as his "cowboy" persona and robust masculinity...

's supporters did in 1912. New York Democrats were perennially split into Hard and Soft factions, and the Whigs sometimes split as well. Typically, both factions claimed their ticket was the one true legitimate party ticket.

William Jennings Bryan
William Jennings Bryan
William Jennings Bryan was an American politician in the late-19th and early-20th centuries. He was a dominant force in the liberal wing of the Democratic Party, standing three times as its candidate for President of the United States...

 perfected the technique of multiple appeals in 1896, running simultaneously as a regular Democrat, a Silver Republican, and a regular Populist. Voters of all parties could vote for him without a crossing their personal party loyalty. Most states soon thereafter banned the same person running on different tickets--one man, one party, one platform became the usual rule (except in New York, where third, fourth and fifth parties have flourished since the 1830s.)

Mobilizing voters

The basic campaign strategy was the maximum mobilization of potential votes. To find new supporters politicians systematically canvassed their communities, talking up the state and national issues of the day, and watching which themes drew the best responses. In such a large, complex, pluralistic nation, the politicians discovered that citizens were especially loyal to their own ethno-religious groups. These groups, furthermore, had distinctive moral perspectives and political needs. The Whigs and Republicans were especially effective in winning support among pietistic and evangelical denominations. During Reconstruction (1866-1876), the Republicans dominated the South with their strong base among African-Americans, augmented by Scalawags. The Democrats on the other hand did much better among Catholic
Catholic
The word catholic comes from the Greek phrase , meaning "on the whole," "according to the whole" or "in general", and is a combination of the Greek words meaning "about" and meaning "whole"...

s and other high-church (liturgical) groups, as well as among those who wanted minimal government, and among whites who demanded that African Americans not be granted political or social equality
Social equality
Social equality is a social state of affairs in which all people within a specific society or isolated group have the same status in a certain respect. At the very least, social equality includes equal rights under the law, such as security, voting rights, freedom of speech and assembly, and the...

. As the parties developed distinctive positions on issues such as the modernization
Modernization
In the social sciences, modernization or modernisation refers to a model of an evolutionary transition from a 'pre-modern' or 'traditional' to a 'modern' society. The teleology of modernization is described in social evolutionism theories, existing as a template that has been generally followed by...

 of the economy and westward expansion, voters found themselves attracted one way or the other. The Whigs and Republicans aggressively supporting modernizing the economy, supporting banks, railroads, factories, and tariff
Tariff
A tariff may be either tax on imports or exports , or a list or schedule of prices for such things as rail service, bus routes, and electrical usage ....

s, and promising a rich home market in the cities for farm products. The Whigs always opposed expansion, as did the Republicans until 1898. The Democrats, meanwhile, talked of agrarian virtues of the yeoman farmer, westward expansion, and how well rural life comported with Jeffersonian values.

Both parties set up campaign clubs, such as the Wide Awakes
Wide Awakes
The Wide Awakes was a paramilitary campaign organization affiliated with the Republican Party during the United States presidential election of 1860. Similar organizations affiliated with the Democratic Party were called the "Douglas Invincibles", "Young Hickories" or "Earthquakes"...

 where young men paraded in torchlight processions wearing special uniforms and holding colorful banners. By the late century the parties in the Midwest combined to turn out over 90 percent of the eligible electorate in entire states, reaching over 95 percent in 1896 in Illinois, Indiana, Iowa, Michigan, and Ohio. Some counties passed the 100-percent mark not because of fraud but because the parties tracked people down whom the census]] missed. Fraud did take place in municipal elections in large cities, where the ward-heelers could expect tangible rewards. Apart from some Reconstruction episodes in the South, there was little fraud in presidential elections because the local workers were not in line for presidential rewards anyway. The best way to build enthusiasm was to show enthusiasm. The parties used rallies, parades, banners, buttons and insignia to display partisanship and promote the theme that with so much strength victory had to be inevitable. The side that lost was usually surprised, and tended to ascribe defeat to preternatural factors, such as bad weather or treachery.

Internal communications

The parties created an internal communications system designed to keep in close touch with the voters. The set up networks of activists in every county charged with visiting every potential supporter in a specified neighborhood, especially in the critical last days before the election. These workers, of course, comprised the activists who attended conventions and ultimately selected the candidates. This intensive face-to-face networking provided excellent information in both directions--the leaders immediately found out what the rank-and-file liked and disliked.

The second communications system was a national network of partisan newspapers
History of American newspapers
The history of American newspapers goes back to the 17th century with the publication of the first colonial newspapers.-Colonial period:-The New England Courant:...

. Nearly all weekly and daily papers were party organs until the early 20th century. Thanks to invention of high-speed presses for city papers, and free postage for rural sheets, newspapers proliferated. In 1850, the Census counted 1,630 party newspapers (with a circulation of about one per voter), and only 83 "independent" papers. The party line was behind every line of news copy, not to mention the authoritative editorials, which exposed the 'stupidity' of the enemy and the 'triumphs' of the party in every issue. Editors were senior party leaders, and often were rewarded with lucrative postmasterships. Top publishers, such as Horace Greeley
Horace Greeley
Horace Greeley was an American newspaper editor, a founder of the Liberal Republican Party, a reformer, a politician, and an outspoken opponent of slavery...

, Whitelaw Reid
Whitelaw Reid
Whitelaw Reid was a U.S. politician and newspaper editor, as well as the author of a popular history of Ohio in the Civil War.-Early life:...

, Schuyler Colfax
Schuyler Colfax
Schuyler Colfax, Jr. was a United States Representative from Indiana , Speaker of the House of Representatives , and the 17th Vice President of the United States . To date, he is one of only two Americans to have served as both House speaker and vice president.President Ulysses S...

, Warren Harding and James Cox
James M. Cox
James Middleton Cox was the 46th and 48th Governor of Ohio, U.S. Representative from Ohio and Democratic candidate for President of the United States in the election of 1920....

 were nominated on the national ticket. After 1900, William Randolph Hearst
William Randolph Hearst
William Randolph Hearst was an American business magnate and leading newspaper publisher. Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father...

, Joseph Pulitzer
Joseph Pulitzer
Joseph Pulitzer April 10, 1847 – October 29, 1911), born Politzer József, was a Hungarian-American newspaper publisher of the St. Louis Post Dispatch and the New York World. Pulitzer introduced the techniques of "new journalism" to the newspapers he acquired in the 1880s and became a leading...

 and other big city politician-publishers discovered they could make far more profit through advertising, at so many dollars per thousand readers. By becoming non-partisan they expanded their base to include the opposition party and the fast-growing number of consumers who read the ads but were less and less interested in politics. There was less and less political news after 1900, apparently because citizens became more apathetic, and shared their partisan loyalties with the new professional sports teams that attracted larger and larger audiences.

Financing parties

Campaigns were financed internally for most of the century. Aspirants for office volunteered their services as speaker; wealthy leaders contributed cash, and patronage appointees not only worked for the party but also donated 2 to 5 percent of the salaries. The problem with the system was the winners curse: in a close election, campaign managers promise the same lucrative jobs over and over again. If they lost it made no difference; if they won they faced an impossible task, which was guaranteed to alienate supporters. Abraham Lincoln
Abraham Lincoln
Abraham Lincoln was the 16th President of the United States, serving from March 1861 until his assassination in April 1865. He successfully led his country through a great constitutional, military and moral crisis – the American Civil War – preserving the Union, while ending slavery, and...

, for example, was a leading western supporter of Zachary Taylor
Zachary Taylor
Zachary Taylor was the 12th President of the United States and an American military leader. Initially uninterested in politics, Taylor nonetheless ran as a Whig in the 1848 presidential election, defeating Lewis Cass...

 in 1848, and wanted in return to be named Commissioner of the Land Office. Instead he was offered a job in Oregon
Oregon
Oregon is a state in the Pacific Northwest region of the United States. It is located on the Pacific coast, with Washington to the north, California to the south, Nevada on the southeast and Idaho to the east. The Columbia and Snake rivers delineate much of Oregon's northern and eastern...

 which, while paying well, would terminate his career in Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

. Lincoln declined, and left the party. After civil service reform ratcheted into place late in the century, new revenue sources were needed. Mark Hanna
Mark Hanna
Marcus Alonzo "Mark" Hanna was a United States Senator from Ohio and the friend and political manager of President William McKinley...

 found the solution in 1896, as he systematically billed corporations for their share of the campaign.

The Crusade

The most exciting—even passionate—campaign was the crusade. A new body of intensely moralistic politicians would suddenly discover that the opposition was ensconced in power, was thoroughly corrupt, and had plans to utterly destroy republicanism
Republicanism
Republicanism is the ideology of governing a nation as a republic, where the head of state is appointed by means other than heredity, often elections. The exact meaning of republicanism varies depending on the cultural and historical context...

. Americans were profoundly committed to the principle that republicanism could never be allowed to perish from the earth, so crusades roused their emotional intensity. The American Revolution
American Revolution
The American Revolution was the political upheaval during the last half of the 18th century in which thirteen colonies in North America joined together to break free from the British Empire, combining to become the United States of America...

 itself had followed this formula, as did Jefferson's followers in 1800. Jackson
Andrew Jackson
Andrew Jackson was the seventh President of the United States . Based in frontier Tennessee, Jackson was a politician and army general who defeated the Creek Indians at the Battle of Horseshoe Bend , and the British at the Battle of New Orleans...

 in 1828 started the Second Party System
Second Party System
The Second Party System is a term of periodization used by historians and political scientists to name the political party system existing in the United States from about 1828 to 1854...

 by crusading against the "corrupt bargain" that had denied him the White House in 1824, and again against the Bank of the United States
Second Bank of the United States
The Second Bank of the United States was chartered in 1816, five years after the First Bank of the United States lost its own charter. The Second Bank of the United States was initially headquartered in Carpenters' Hall, Philadelphia, the same as the First Bank, and had branches throughout the...

 in 1832. Republicans began the Third Party System
Third Party System
The Third Party System is a term of periodization used by historians and political scientists to describe a period in American political history from about 1854 to the mid-1890s that featured profound developments in issues of nationalism, modernization, and race...

 by crusading against slavery in 1856 (but not in later years), while Greeley rang the charges against Grant's corruption in 1872. The most dramatic crusade was that of William Jennings Bryan
William Jennings Bryan
William Jennings Bryan was an American politician in the late-19th and early-20th centuries. He was a dominant force in the liberal wing of the Democratic Party, standing three times as its candidate for President of the United States...

 in 1896, as he identified the gold and monied interests as responsible for depression, poverty and plutocracy. The way to deal with crusaders was not to defend the status quo but to launch a counter-crusade, attacking the crusaders as crazy extremists. Thus Jefferson was attacked as an atheist, Jackson as a murderer and duelist, Fremont as a disunionist, and Bryan as an anarchist.

Democracy in practice

Compared to other countries, the United States was a democracy
Democracy
Democracy is generally defined as a form of government in which all adult citizens have an equal say in the decisions that affect their lives. Ideally, this includes equal participation in the proposal, development and passage of legislation into law...

. Every government office was elected, or chosen by elected officials. After 1848 many states revised their constitution
Constitution
A constitution is a set of fundamental principles or established precedents according to which a state or other organization is governed. These rules together make up, i.e. constitute, what the entity is...

s so that judges were elected to fixed terms, and had to campaign before the voters like everyone else. Unlike other countries, many different offices were elected, with election days staggered so there was little respite from constant campaigning. As the politicians discovered more and more potential blocs of voters, they worked to abolish the traditional property standards for suffrage
Suffrage
Suffrage, political franchise, or simply the franchise, distinct from mere voting rights, is the civil right to vote gained through the democratic process...

. The principles of republicanism seemed to require that everyone be eligible, and indeed actually vote. Several states allowed immigrants to vote before they took out citizenship
Citizenship
Citizenship is the state of being a citizen of a particular social, political, national, or human resource community. Citizenship status, under social contract theory, carries with it both rights and responsibilities...

 papers; elsewhere the parties facilitated the naturalization
Naturalization
Naturalization is the acquisition of citizenship and nationality by somebody who was not a citizen of that country at the time of birth....

 process. By mid-century, practically every adult white male was a potential voter--or indeed, an actual voter, as turnout nationwide reached 81 percent in 1860. America stood in stark contrast with Europe, where the middle classes, peasants and industrial workers had to mobilize to demand suffrage. Late in the century, Americans did create farmer and labor movements, but most were nonpartisan, and those that fielded candidates rarely lasted more than an election or two.

See also

  • First Party System
    First Party System
    The First Party System is a model of American politics used by political scientists and historians to periodize the political party system existing in the United States between roughly 1792 and 1824. It featured two national parties competing for control of the presidency, Congress, and the states:...

    , 1790s-1820s
  • Second Party System
    Second Party System
    The Second Party System is a term of periodization used by historians and political scientists to name the political party system existing in the United States from about 1828 to 1854...

    , 1820s-1850s
  • Third Party System
    Third Party System
    The Third Party System is a term of periodization used by historians and political scientists to describe a period in American political history from about 1854 to the mid-1890s that featured profound developments in issues of nationalism, modernization, and race...

    , 1850s-1890s
  • Fourth Party System
    Fourth Party System
    The Fourth Party System is the term used in political science and history for the period in American political history from about 1896 to 1932 that was dominated by the Republican party, excepting the 1912 split in which Democrats held the White House for eight years. History texts usually call it...

    , 1890s -1930s

External links


Further reading

  • Baker, Jean. Affairs of Party: The Political Culture of Northern Democrats in the Mid-Nineteenth Century. Cornell University Press, 1983.
  • Calhoun, Charles W. Minority Victory: Gilded Age Politics and the Front Porch Campaign of 1888 (2008) 243 pp.
  • Clubb, Jerome M., William H. Flanigan, Nancy H. Zingale. Partisan Realignment: Voters, Parties, and Government in American History (1990)
  • Dinkin, Robert J. Campaigning in America: A History of Election Practice 1989.
  • Ellis, Richard J. and Kirk, Stephen. "Presidential Mandates in the Nineteenth Century: Conceptual Change and Institutional Development" Studies in American Political Development 1995 9(1): 117-186. Issn: 0898-588x
  • Gerring, John. Party Ideologies in America, 1828-1996 1998.
  • William E. Gienap, The Origins of the Republican Party, 1852-1856. Cambridge: Harvard University Press, 1987.
  • Lewis L. Gould, Grand Old Party: A History of the Republicans Random House, 2003.
  • Jensen, Richard J. The Winning of the Midwest: Social and Political Conflict, 1888-1896 (1971)
  • Jensen, Richard. "Armies, Admen, and Crusaders: Types of Presidential Election Campaigns," The History Teacher, Vol. 2, No. 2 (Jan., 1969), pp. 33-50 in JSTOR
  • Lynch, G. Patrick "U.S. Presidential Elections in the Nineteenth Century: Why Culture and the Economy Both Mattered." Polity 35#1 (2002) pp 29+. online version, focus on 1884
  • McCormick, Richard P. The Second American Party System: Party Formation in the Jacksonian Era University of North Carolina Press, 1966.
  • Maisel, L. Sandy, ed. Political Parties and Elections in the United States: An Encyclopedia. Garland, 1991.
  • Ostrogorski, M. Democracy and the organization of political parties (1902) vol 2 online
  • Rosenof, Theodore . Realignment: The Theory That Changed the Way We Think about American Politics (2003)
  • Schlesinger, Arthur, and Fred Israel (eds.) History of Presidential Elections: Volume III 1848-1896, ed. 1971),
  • Shafer, Byron E. and Anthony J. Badger, eds. Contesting Democracy: Substance and Structure in American Political History, 1775-2000 (2001), long essays by specialists on each time period:
    • includes: "State Development in the Early Republic: 1775–1840" by Ronald P. Formisano; "The Nationalization and Racialization of American Politics: 1790–1840" by David Waldstreicher; "'To One or Another of These Parties Every Man Belongs;": 1820–1865 by Joel H. Silbey; "Change and Continuity in the Party Period: 1835–1885" by Michael F. Holt; "The Transformation of American Politics: 1865–1910" by Peter H. Argersinger; "Democracy, Republicanism, and Efficiency: 1885–1930" by Richard Jensen; etc.
  • Silbey, Joel H. Party Over Section: The Rough and Ready Presidential Election of 1848 (2009), 205 pp.
  • Silbey, Joel. The American Political Nation, 1838-1893. (1991).
  • Summers, Mark Wahlgren. Rum, Romanism, and Rebellion: The Making of a President, 1884 (2000) online version
  • Summers, Mark Wahlgren. Party Games: Getting, Keeping, and Using Power in Gilded Age Politics (2003) excerpt and text search
  • Summers, Mark Wahlgren. The Era of Good Stealings (1993), covers corruption 1868-1877

External links

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