Stephen Jones (milliner)
Encyclopedia
Stephen Jones OBE
Order of the British Empire
The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...

 (born 31 May 1957) is a leading British
British people
The British are citizens of the United Kingdom, of the Isle of Man, any of the Channel Islands, or of any of the British overseas territories, and their descendants...

 milliner based in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, who is considered one of the world's most radical and important milliners of the late 20th and early 21st centuries. He is also one of the most prolific, having created hats for the catwalk shows of many leading couturiers and fashion designers, such as John Galliano
John Galliano
John Charles Galliano CBE, RDI is a Gibraltan-born British fashion designer who was best known as head designer of French haute couture houses Givenchy and Christian Dior , and his own self titled fashion house.-Family:He was born in Gibraltar to a Gibraltarian father, Juan Galliano, and a...

 at Dior
Christian Dior SA
Christian Dior S.A. is a French company which owns the high-fashion clothing producer and retailer Christian Dior Couture, as well as holding 42% of LVMH Moët Hennessy • Louis Vuitton, the world's largest luxury goods firm. Both Dior and LVMH are controlled and chaired by businessman Bernard...

 and Vivienne Westwood
Vivienne Westwood
Dame Vivienne Westwood, DBE, RDI is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.-Early life:...

. His work is known for its inventiveness and the high level of technical expertise with which he realises his ideas. Jones co-curated
Curator
A curator is a manager or overseer. Traditionally, a curator or keeper of a cultural heritage institution is a content specialist responsible for an institution's collections and involved with the interpretation of heritage material...

 the 2009 exhibition Hats: An Anthology for the Victoria & Albert Museum.

Early life

Stephen Jones was born on the Wirral Peninsula
Wirral Peninsula
Wirral or the Wirral is a peninsula in North West England. It is bounded by three bodies of water: to the west by the River Dee, forming a boundary with Wales, to the east by the River Mersey and to the north by the Irish Sea. Both terms "Wirral" and "the Wirral" are used locally , although the...

 in Cheshire
Cheshire
Cheshire is a ceremonial county in North West England. Cheshire's county town is the city of Chester, although its largest town is Warrington. Other major towns include Widnes, Congleton, Crewe, Ellesmere Port, Runcorn, Macclesfield, Winsford, Northwich, and Wilmslow...

 on the 31st May 1957 and educated at Liverpool College. From an early age, his mother instilled in him an appreciation of art by taking him around the Walker Art Gallery
Walker Art Gallery
The Walker Art Gallery is an art gallery in Liverpool, which houses one of the largest art collections in England, outside of London. It is part of the National Museums Liverpool group, and is promoted as "the National Gallery of the North" because it is not a local or regional gallery but is part...

, Speke Hall
Speke Hall
Speke Hall is a wood-framed wattle-and-daub Tudor manor house in Speke, Liverpool, England. It is one of the finest surviving examples of its kind.-History:...

, and to National Trust
National Trust for Places of Historic Interest or Natural Beauty
The National Trust for Places of Historic Interest or Natural Beauty, usually known as the National Trust, is a conservation organisation in England, Wales and Northern Ireland...

 properties around the North West.

He studied art at foundation level at the High Wycombe College of Art. In 1975 he travelled to London to see the exhibition Fashion from 1900-1939 at the V&A, which inspired him to pursue a career in the fashion industry. This inspired him to apply to study fashion design
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....

 at the Central Saint Martins College of Art and Design
Central Saint Martins College of Art and Design
Central Saint Martins College of Art and Design is a constituent college of the University of the Arts London. The school has an outstanding international reputation, and is considered one of the world's leading art and design institutions...

, London, where he was the sole male student in his year. Although he enjoyed being taught by Peter Lewis Crown, the designer-owner of the London couture house Lachasse, he had little prior sewing experience, and so in order to develop his skills Crown secured Jones a summer placement in Lachasse's tailoring workroom. Jones soon requested a transfer to the next-door millinery department presided over by Shirley Hex, but was told he had to make a hat from scratch first. The hat he eventually submitted, his first original millinery creation, was a cardboard pillbox
Pillbox hat
A pillbox hat is a small woman's hat with a flat crown and straight, upright sides, and no brim.-History:Historically, the pillbox was also military headgear, often including a chin strap, and can still be seen on ceremonial occasions in some countries, especially former members of the Commonwealth...

 covered in blue crêpe de Chine and trimmed with a plastic iris, sprayed silver that his mother had received as a free gift from a petrol station in the 1960s. In his innocence, Jones had not realised that millinery flowers were traditionally made of silk, but Hex approved the hat, commenting on the flower's modernity. Between 1976 and 1979 Jones spent his summer breaks working for Hex and learning about millinery methods and techniques. Through hats he developed a keen interest in fashion history, particularly the drama and exaggerated glamour of the 1950s.

Jones left Central St. Martins in 1979, the same year that he became a regular attendee of London's Blitz nightclub in Covent Garden
Covent Garden
Covent Garden is a district in London on the eastern fringes of the West End, between St. Martin's Lane and Drury Lane. It is associated with the former fruit and vegetable market in the central square, now a popular shopping and tourist site, and the Royal Opera House, which is also known as...

 for New Romantics and fans of New Wave music
New Wave music
New Wave is a subgenre of :rock music that emerged in the mid to late 1970s alongside punk rock. The term at first generally was synonymous with punk rock before being considered a genre in its own right that incorporated aspects of electronic and experimental music, mod subculture, disco and 1960s...

. Jones had been a Punk while at St Martins, but keenly embraced the New Romantic movement as its drawing of inspiration from historical dress resonated with his thinking. As one of the "Blitz Kids
Blitz Kids
The Blitz Kids were a group of young people who frequented the Blitz nightclub in Covent Garden, London in the very early 1980s, and are credited with launching the New Romantic cultural movement...

", he hung out with the likes of Spandau Ballet
Spandau Ballet
Spandau Ballet are a British band formed in London in the late 1970s. Initially inspired by, and an integral part of, the New Romantic fashion, their music has featured a mixture of funk, jazz, soul and synthpop. They were one of the most successful bands of the 1980s, achieving ten Top Ten singles...

, Duran Duran
Duran Duran
Duran Duran are an English band, formed in Birmingham in 1978. They were one of the most successful bands of the 1980s and a leading band in the MTV-driven "Second British Invasion" of the United States...

, Isabella Blow
Isabella Blow
Isabella Blow was an English magazine editor. The muse of hat designer Philip Treacy, she is credited with discovering the models Stella Tennant and Sophie Dahl as well as the fashion designer Alexander McQueen....

, and Jean-Paul Gaultier
Jean-Paul Gaultier
Jean Paul Gaultier , born 24 April 1952 in Arcueil, Val-de-Marne, France) is a French haute couture fashion designer. Gaultier was the creative director of Hermès from 2003 to 2010. In the past, he has hosted the television series Eurotrash....

; and shared a house with Boy George
Boy George
Boy George is a British singer-songwriter who was part of the English New Romantic movement which emerged in the early 1980s. He helped give androgyny an international stage with the success of Culture Club during the 1980s. His music is often classified as blue-eyed soul, which is influenced by...

 and Grayson Perry
Grayson Perry
Grayson Perry is an English artist, known mainly for his ceramic vases and cross-dressing. Perry's vases have classical forms and are decorated in bright colours, depicting subjects at odds with their attractive appearance. There is a strong autobiographical element in his work, in which images of...

, competing with them to wear the most outrageous outfits to Blitz, including a pinstripe
Pin stripes
Pinstripes are a pattern of very thin stripes of any color running in parallel found in cloth. The pinstriped suit has become associated with conservative business attire, although many designers now produce fashionable pinstripe patterns for fashion-conscious consumers...

 suit with stiletto heels. Many of the Blitz Kids became his first clients, with Jones creating outlandish hats for them to wear to the club.

Millinery career

Jones designed a line of hats for Fiorucci
Fiorucci
Fiorucci is an Italian fashion label founded by Elio Fiorucci in 1967. The first shop exposed Milan to the styles of Swinging London and American classics such as the T-shirt and jeans. By the late 1970s and early 1980s this would be reversed, and the New York store would become famous for the...

 in 1979. In 1980, Blitz's owner Steve Strange
Steve Strange
Steve Strange , is a Welsh pop singer, best known as the lead singer and frontman of the 1980s pop group Visage...

 provided financial backing for Jones' first millinery salon, which opened nearby in the basement of the trendy store PX, Endell Street, Covent Garden on 1 October. It was an instant success, with Jones commenting in 2008: "Overnight, I had a business". On New Year's Eve 1980, Jones had his head shaved by drunk friends, leading him to discover that without hair, his head was a perfect woman's stock size, and that he could become his own fit model
Fit model
A fitting model is a person who is used by a fashion designer or clothing manufacturer to check the fit, drape and visual appearance of a design on a 'real' human being, effectively acting as a live mannequin. A person is selected to work as a fitting model primarily on criteria matching the...

, developing all his ideas and designs upon himself.

1982 saw Jones' first Paris fashion show and his first televised show (for the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

's Riverside) By this point, he was able to count Diana, Princess of Wales
Diana, Princess of Wales
Diana, Princess of Wales was the first wife of Charles, Prince of Wales, whom she married on 29 July 1981, and an international charity and fundraising figure, as well as a preeminent celebrity of the late 20th century...

 as a regular customer, in addition to his clients from Blitz, and had a hat commissioned by the Victoria & Albert Museum for their newly refurbished Costume Court. This was the beginning of Jones' long and fruitful relationship with the V&A, culminating in the Hats: An Anthology exhibition of 2009 that he co-curated with Oriole Cullen. One of his hats appeared on the December 1982 cover of Tatler
Tatler
Tatler has been the name of several British journals and magazines, each of which has viewed itself as the successor of the original literary and society journal founded by Richard Steele in 1709. The current incarnation, founded in 1901, is a glossy magazine published by Condé Nast Publications...

, the first time his work had featured on a magazine cover; the hat is now in the V&A.

Jones relocated his studio to Lexington Street in 1984. That year, Jean-Paul Gaultier
Jean-Paul Gaultier
Jean Paul Gaultier , born 24 April 1952 in Arcueil, Val-de-Marne, France) is a French haute couture fashion designer. Gaultier was the creative director of Hermès from 2003 to 2010. In the past, he has hosted the television series Eurotrash....

 invited him to Paris to make hats for his show, his first designs for a Paris couturier, and he also made hats for Thierry Mugler
Thierry Mugler
Thierry Mugler is a French fashion designer and creator of several perfumes.-Childhood:Mugler was born in Strasbourg, France on 21 December 1948. His passion led him to focus more on drawing than on school and at the age of 9, he began to study classical dance...

. After their second show together, Gaultier ensured that Jones received full credit for his hats, therefore ensuring that the Paris fashion world was made aware of his work. In 1984 he also sold his first designs to a department store, Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...

 in New York.

Jones was appointed Officer of the Order of the British Empire (OBE) in the 2010 New Year Honours.

Collections

This is a list of Stephen Jones' bi-annual hat collections since 1980. The collections from Fall 1981 to Fall 1984 were unnamed.
  • 1980: Fall-Winter: First Collection
  • 1981: Spring-Summer: The Hanging Gardens of Babylon
  • 1985: Spring-Summer: Point Zero Fall-Winter: For The Heart of Woman and the Soul of Man
  • 1986: Spring-Summer: Passport to Pleasure Fall-Winter: Heads of State
  • 1987: Spring-Summer: She Fall-Winter: Stephen Jones World +
  • 1988: Spring-Summer: Sunset on Suburbia Fall-Winter: Room Service
  • 1989: Spring-Summer: Ole Steamy Fall-Winter: Forty Five Degrees
  • 1990: Spring-Summer: Passion on the Pampas Fall-Winter: In Orbit
  • 1991: Spring-Summer: Shriek With Chic Fall-Winter: Glamé
  • 1992: Spring-Summer: The Devil is a Woman Fall-Winter: Norma Desmond Lives
  • 1993: Spring-Summer: Souvenirs Fall-Winter: Xanadu
  • 1994: Spring-Summer: Miss World Fall-Winter: Rococo Futura
  • 1995: Spring-Summer: Legasty Fall-Winter: Les Girls
  • 1996: Spring-Summer: Untitled '96 Fall-Winter: Contours
  • 1997: Spring-Summer: Lotus Eaters Fall-Winter: Murder by Millinery
  • 1998: Spring-Summer: E=mc2 Fall-Winter: Millinery Computer
  • 1999: Spring-Summer: Pic 'N' Mix Fall-Winter: Celebrations
  • 2000: Spring-Summer: Nursery Fall-Winter: Blah Blah Blah
  • 2001: Spring-Summer: Icon Fall-Winter: Queens
  • 2002: Spring-Summer: High Fall-Winter: North
  • 2003: Spring-Summer: South Fall-Winter: Poseur
  • 2004: Spring-Summer: Hollywood Regency Fall-Winter: La Prima Donna
  • 2005: Spring-Summer: Handmade in England Fall-Winter: Jubilee
  • 2006: Spring-Summer: Travelogue Fall-Winter: Time Travel
  • 2007: Spring-Summer: Artifice Fall-Winter: Shangri-La
  • 2008: Spring-Summer: Desert Rose Fall-Winter: Covent Garden


In 1988 Jones moved again, to Heddon Street. His salon and workshop are now based on Great Queen Street
Great Queen Street
Great Queen Street is a street in central London, England in the West End. It is a continuation of Long Acre from Drury Lane to Kingsway. It runs from 1 to 44 along the north side, east to west, and 45 to about 80 along the south side, west to east...

, Covent Garden, London.

Diffusion lines and non-millinery designs

In 1990, Jones launched a Miss Jones diffusion line for hats, and in 1993, this was followed by Jonesgirl which is exclusive to Japan. The Stephen Jones brand has had a strong presence in Japan since 1990, when Jones struck a licensing deal for T-shirts, cosmetic bags, and handkerchiefs to be manufactured there under his name; this was followed by Stephen Jones Kimonos in 1991, gloves in 1993, sunglasses in 1992, and handbags in 2002.

Jones has occasionally designed garments and accessories other than hats. In 1983 he designed dresses for Suzanne Bartsch's shop in SoHo, New York and furs for Sol Feldman Furs, New York, and created his first shoe line for Sergio Rossi
Sergio Rossi
Sergio Rossi is an Italian fashion designer and distributor of women's shoes and handbags, as well as a limited range of men's shoes. The Sergio Rossi label is owned by the French conglomerate PPR.-Biography:...

 in 1987. He has had a lasting success with his scarf range, which was launched in 1988, and continues being sold through his millinery salon as of 2009. He has also experimented with non-fashion mediums, including ceramics in 1985 and interior design in 1991.

Design partnerships

In March 2009 Stephen Jones was the only British milliner to have control of a Paris haute couture
Haute couture
Haute couture refers to the creation of exclusive custom-fitted clothing. Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finished by the most experienced and capable seamstresses,...

 millinery studio, or atelier de la modiste, making hats for Galliano's high-profile couture shows at Dior. He has worked with Galliano since 1993. Jones also created Vivienne Westwood
Vivienne Westwood
Dame Vivienne Westwood, DBE, RDI is a British fashion designer and businesswoman, largely responsible for bringing modern punk and new wave fashions into the mainstream.-Early life:...

's iconic Harris Tweed
Harris Tweed
Harris Tweed is a cloth that has been handwoven by the islanders on the Isles of Harris, Lewis, Uist and Barra in the Outer Hebrides of Scotland, using local wool....

 Crown
Crown (headgear)
A crown is the traditional symbolic form of headgear worn by a monarch or by a deity, for whom the crown traditionally represents power, legitimacy, immortality, righteousness, victory, triumph, resurrection, honour and glory of life after death. In art, the crown may be shown being offered to...

 of 1987. Since the 1980s his hats have been in great demand for multiple shows per season. For the Paris collections in early 1995 alone, he was creating human-hair hats for Nicolas Ghesquière
Nicolas Ghesquière
Nicolas Ghesquière is a fashion designer and is currently creative director for the house of Balenciaga owned by the Gucci Group . He grew up in Loudun, Vienne....

's first collection at Balenciaga
Balenciaga
Balenciaga is a fashion house founded by Cristóbal Balenciaga, a Basque designer, born in the Basque Country, Spain. He had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior. His bubble skirts and odd, feminine, yet ultra-modern...

 and designs for Peter O'Brien at Marcel Rochas and Claude Montana
Claude Montana
Claude Montana is a French fashion designer. His company, The House of Montana, founded in 1979, went bankrupt in 1997.Born in Paris in 1949 to a Catalonian father and German mother, Montana began his career by designing papier-mâché jewelry covered with rhinestones...

 as well as Galliano. In 2008, he made hats for Marc Jacobs
Marc Jacobs
Marc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...

, L'Wren Scott
L'Wren Scott
L'Wren Scott is an American fashion designer, costume designer, stylist and model known primarily for her long term relationship with singer Mick Jagger.-Personal Life:...

, Basso & Brooke
Basso & Brooke
Basso & Brooke is a fashion label formed by Bruno Basso and Christopher Brooke .Bruno Basso was born in Santos, São Paulo, Brazil...

, Comme des Garçons
Comme des Garçons
Comme des Garçons, written コム・デ・ギャルソン in Japanese and French for "Like Boys," is a Japanese fashion label headed by Rei Kawakubo, who owns the company with her husband Adrian Joffe....

, Giles Deacon
Giles Deacon
Giles Deacon is a British fashion designer, best known for his playful designs and his collaboration with High Street retailer New Look. Deacon was employed by the fashion houses Bottega Veneta and Gucci, before founding his own label, GILES, in 2003...

, Loewe
Loewe (brand)
Loewe is a Spanish luxury clothing and accessories brand based in Madrid and is owned by the LVMH Group. Loewe is known around the world as being one of the very best when it comes to luxury leather goods.- History :...

, Pollini and Walter van Beirendonck
Walter Van Beirendonck
Walter Van Beirendonck is a Belgian fashion designer. He graduated in 1980 from the Royal Arts Academy in Antwerp. Together with Dirk Van Saene, Dries van Noten, Ann Demeulemeester, Marina Yee and Dirk Bikkembergs they became known as the Antwerp Six.Since 1983, he issues his own collections...

, in addition to multiple Galliano collections, four per season for Dior and two under Galliano's own label. Other designers and couturiers for whose shows Jones has created hats include:

  • Jin Abe
  • Nathalie Acatrini
  • Miguel Adrover
  • Azzedine Alaïa
    Azzedine Alaia
    Azzedine Alaïa is a Tunisian-born couturier and shoe designer, particularly successful since the 1980s.-Biography:Alaïa was born in Siliana, Tunisia on 7 June 1940. His parents were wheat farmers but his glamorous twin sister inspired his love for couture. A French friend of his mother fed Alaïa's...

  • Hardy Amies
    Hardy Amies
    Hardy Amies, Ltd. is a British-based fashion house specialising in modern luxury menswear.-Sir Edwin Hardy Amies:Sir Edwin Hardy Amies, KCVO , was a British fashion designer, best known for his official title as dressmaker for Queen Elizabeth II, from her accession to the throne until his...

  • Russell Bennet
  • Antonio Berardi
    Antonio Berardi
    Antonio Berardi , is a British fashion designer of Sicilian descent, known especially for his dresses. He currently shows his collection at London fashion week, but has shown at Milan in the past....

  • Alistair Blair
    Alistair Blair
    Alistair Edmunds Blair MBE was an English cricketer of Ceylonese descent. He was born in British Ceylon and was educated at Radley College in England....

  • BOY
  • Brioni
    Brioni
    Brioni is an Italian fashion house founded in 1945. It specializes in the sale of hand-made suits. PPR acquired the company in 2011.-History:...

  • Vanessa Bruno
    Vanessa Bruno
    Vanessa Bruno is a Parisian clothing designer. Before launching her first clothing brand in 1996, Vanessa worked as a model, singer and actress...

  • Burberry
    Burberry
    Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry...

  • Roberto Cavalli
    Roberto Cavalli
    Roberto Cavalli is an Italian fashion designer from Florence.-Biography:Roberto Cavalli was born in Florence, Tuscany. His grandfather, Giuseppe Rossi, was a member of the Macchiaioli Movement, whose work is exhibited in the Uffizi Gallery. Cavalli decided to enroll at the local Art Institute,...


  • Hussein Chalayan
    Hussein Chalayan
    Hussein Chalayan MBE is a British/Turkish Cypriot fashion designer who graduated from Central Saint Martins in 1993.- Biography :...

  • Complice
  • Jasper Conran
    Jasper Conran
    Jasper Alexander Thirlby Conran OBE is an English fashion designer. He is the son of the designer Sir Terence Conran and the author Shirley Conran.-Education:He was educated at Port Regis School and Bryanston School in the 1970s...

  • Copperwheat Blundell
  • Enrico Coveri
    Enrico Coveri
    Enrico Coveri was an Italian fashion designer and entrepreneur from Prato, Italy. A former model and stage designer he founded the homonymous fashion house in Florence and was immediately acclaimed for his creations at the first appearances on the catwalks in both Milan and Paris in 1977. He died...

  • Exté
    Exte
    is a 2007 Japanese horror film written and directed by Sion Sono, and stars Chiaki Kuriyama, Ren Osugi, and Megumi Satō. The title is a Japanese slang shortening Romanization of the English term "extension" from "hair extension"....

  • Bella Freud
    Bella Freud
    Bella Freud is a London-based fashion designer with a number of celebrity clients.-Life and career:Freud was born in London, England. She is the daughter of Bernardine Coverley and artist Lucian Freud and great granddaughter of the inventor of psychoanalysis Sigmund Freud. Her father Lucian Freud...

  • Owen Gaster
  • Ghost
  • Andrew Groves
    Andrew Groves
    Andrew Groves is a London-based English fashion designer specialising in womenswear, menswear and prints. He is currently Course Director for BA Fashion Design at the University of Westminster, where he has lectured since 2001. He also works as a creative director, stylist and writer.Groves is...

  • Stefano Guerriero
  • Katherine Hamnett
  • Hermès
    Hermès
    Hermès International S.A., or simply Hermès is a French high fashion house established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear...


  • Iceberg
    Iceberg (fashion house)
    Iceberg is an Italian luxury fashion design house. Founded in 1962 by Silvio and Giuliana Gerani, the house produces women’s prêt-a-porter, accessories, and fragrances...

  • Ashley Isham
    Ashley Isham
    Ashley Isham is a fashion designer. He is currently based in London.Ashley left Singapore in 1996 to take a pattern cutting course at the London College of Fashion, and was later accepted into Middlesex University afterwards, but left before completing his degree.He set up his own label "Ashley...

  • Marc Jacobs
    Marc Jacobs
    Marc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...

  • JOOP!
    JOOP!
    JOOP! GmbH is a contemporary clothing and cosmetics company founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986. Joop, who had been selling designer clothing under his last name since 1981, established a successful license business that eventually...

  • Donna Karan
    Donna Karan
    Donna Karan is an American fashion designer and the creator of the Donna Karan New York and DKNY clothing labels.-Early life:...

  • Nicholas Knightly
  • Michiko Koshino
    Michiko Koshino
    , born in 1942, is a fashion designer. She has high-end stores in Japan and London.Koshino was the designer for the final runway show of Stardoll's Elite, Kahlen's Next Top Model....

  • Karl Lagerfeld
    Karl Lagerfeld
    Karl Lagerfeld is a German fashion designer, artist and photographer based in Paris. He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel...

  • Lanvin
    Lanvin (clothing)
    Lanvin is a high fashion house founded by Jeanne Lanvin.-History:Lanvin made such beautiful clothes for her daughter that they began to attract the attention of a number of wealthy people who requested copies for their own children...

  • Guy Laroche
    Guy Laroche
    Guy Laroche was a French fashion designer and founder of the eponymous company.Laroche began his career in millinery and, from 1949, Laroche worked for Jean Desses and eventually became his assistant. In 1955, he visited the US to investigate new ready-to-wear manufacturing methods...

  • Rafael Lopez
  • Markus Lupfer
  • Julien MacDonald
    Julien MacDonald
    Julien Macdonald OBE is a Welsh fashion designer.Born in Merthyr Tydfil, Macdonald attended Cyfarthfa High School in Merthyr Tydfil. Macdonald was taught knitting by his mother, and soon became interested in design...


  • Keita Maruyama
  • Hanae Mori
    Hanae Mori
    Hanae Mori is a fashion designer in Japan. She is the only Japanese woman to have presented her collections on the runways of Paris and New York, and the first Asian woman to be admitted as an official haute couture design house by the fédération française de la couture in France...

  • Thierry Mugler
    Thierry Mugler
    Thierry Mugler is a French fashion designer and creator of several perfumes.-Childhood:Mugler was born in Strasbourg, France on 21 December 1948. His passion led him to focus more on drawing than on school and at the age of 9, he began to study classical dance...

  • Sonja Nuttal
  • Rifat Ozbek
    Rifat Ozbek
    Rifat Ozbek is a Turkish-born fashion designer, known for his exotic, ethnically-inspired outfits. He has been named British Designer of the Year in 1988 and 1992.-Biography:Ozbek was born in Istanbul, Turkey and grew up in in a yali on the Bosphorus...

  • Marjan Pejoski
    Marjan Pejoski
    Marjan Pejoski is a Macedonian fashion designer who lives and works in Great Britain. He is mainly known for designing Björk's iconic swan dress, which the singer wore many times : on the Vespertine album cover, for the Vespertine Tour, for the 2000 Cannes Festival and for the 2001 Academy...

  • Myréne de Prémonville
  • Pringle of Scotland
    Pringle of Scotland
    Pringle of Scotland is a luxury knitwear manufacturer and importer. The brand is worn by the likes of Madonna, DB7 , Nicole Kidman, Sophie Dahl, Claudia Schiffer, the television character Alan Partridge and British bands such as The Kooks, Dirty Pretty Things and The Twang...

  • John Richmond
    John Richmond (fashion designer)
    John Richmond is an English fashion designer based in Milan, he was born in Manchester in 1960 and moved to London, then eventually to Italy to pursue his dreams....

  • Zandra Rhodes
    Zandra Rhodes
    Zandra Rhodes, CBE, RDI, is an English fashion designer.Zandra Rhodes was introduced to the world of fashion by her mother, who was a fitter in a Paris fashion house and a teacher at Medway College of Art, now the University for the Creative Arts. Rhodes studied first at Medway and then at the...

  • Edina Ronay
    Edina Ronay
    Edina Ronay FRSA is an Anglo-Hungarian fashion designer and former actress, the daughter of food critic Egon Ronay and mother of actress/writer Shebah Ronay....

  • Jil Sander
    Jil Sander
    Heidemarie Jiline 'Jil' Sander is a minimalist German fashion designer and the founder of the Jil Sander fashion house....


  • Jeremy Scott
    Jeremy Scott
    Jeremy Scott is an American fashion designer born in Kansas City, Missouri. He attended the Pratt Institute in Brooklyn, New York, for fashion design...

  • Junko Shimada
  • Sportmax
  • Tomasz Starzewski
    Tomasz Starzewski
    Tomasz Starzewski is a Polish British fashion designer, the owner of a well known London couture house.The son of Polish parents who had emigrated to London in 1946, Starzewski's mother and grandmother both worked in fashion. He attended Emanuel School and St Martins College and had an ambition to...

  • Helen Storey
  • Atsuro Tayama
  • Emanuel Ungaro
    Emanuel Ungaro
    Emanuel Ungaro is a French fashion designer.-Early life:Ungaro's Italian father fled to France from Francavilla Fontana of Brindisi province because of the fascist uprising in Italy...

  • Giambattista Valli
    Giambattista Valli
    -Early life:Valli obtained his education from one of Rome's Vatican schools, during a conservative childhood. On his office mantelpiece are photographs of Penelope Cruz, Queen Rania, Astrid Munoz and one of him as a youth taken with Pope John Paul I. In the picture Valli is wearing turquoise shorts...

  • Dries van Noten
    Dries van Noten
    Dries Van Noten is a Belgian fashion designer and an eponymous fashion brand. In 2005, the New York Times described him "one of fashion's most cerebral designers"...

  • Dirk van Saene
  • Julie Verhoeven
  • André Walker
  • Matthew Williamson
    Matthew Williamson
    Matthew Williamson is an English fashion designer. His collections often have an Indian influence, perhaps related to the time Williamson spent working in India for the clothing store Monsoon...



Stephen Jones and popular culture

In addition to his hat collections for designers, Jones has undertaken numerous individual high-profile commissions for pop groups, musicians, actors, and other celebrities. He has also been commissioned by a number of companies to create designs for advertisements and promotions.

Music

Grace Jones
Grace Jones
Grace Jones is a Jamaican-American singer, model and actress.Jones secured a record deal with Island Records in 1977, which resulted in a string of dance-club hits. In the late 1970s, she adapted the emerging electronic music style and adopted a severe, androgynous look with square-cut hair and...

, Diana Ross
Diana Ross
Diana Ernestine Earle Ross is an American singer, record producer, and actress. Ross was lead singer of the Motown group The Supremes during the 1960s. After leaving the group in 1970, Ross began a solo career that included successful ventures into film and Broadway...

, George Michael
George Michael
George Michael is a British musician, singer, songwriter and record producer who rose to fame in the 1980s when he formed the pop duo Wham! with his school friend, Andrew Ridgeley...

, Spandau Ballet and Culture Club
Culture Club
Culture Club are a British rock band who were part of the 1980s New Romantic movement. The original band consisted of Boy George , Mikey Craig , Roy Hay and Jon Moss...

 were among Jones's first high-profile celebrity clients in the 1980s. Jones made a personal appearance in the Boy George video Do You Really Want To Hurt Me?
Do You Really Want to Hurt Me?
"Do You Really Want to Hurt Me" is a song recorded by Culture Club and was released as a single from the album Kissing to Be Clever.-History:...

and went on to create headgear for Wham!
WHAM!
Wham! were a short-lived British musical duo formed by George Michael and Andrew Ridgeley in the early 1980s. They were briefly known in the United States as Wham! UK due to a naming conflict with an American band....

, Wet Wet Wet
Wet Wet Wet
Wet Wet Wet are a Scottish pop rock band that formed in the 1980s. They scored a number of hits in the British charts and around the world. The band is composed of Marti Pellow , Tommy Cunningham , Graeme Clark and Neil Mitchell...

, Madonna
Madonna (entertainer)
Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...

, Erasure
Erasure
Erasure are an English synthpop duo, consisting of songwriter and keyboardist Vince Clarke and singer Andy Bell. Erasure entered the music scene in 1985 with their debut single "Who Needs Love Like That"...

, Bryan Ferry
Bryan Ferry
Bryan Ferry, CBE is an English singer, musician, and songwriter. Ferry came to public prominence in the early 1970s as lead vocalist and principal songwriter with the band Roxy Music, who enjoyed a highly successful career with three number one albums and ten singles entering the top ten charts in...

 and Barbra Streisand
Barbra Streisand
Barbra Joan Streisand is an American singer, actress, film producer and director. She has won two Academy Awards, eight Grammy Awards, four Emmy Awards, a Special Tony Award, an American Film Institute award, a Peabody Award, and is one of the few entertainers who have won an Oscar, Emmy, Grammy,...

.

In the 1990s, his client list expanded to include Monie Love
Monie Love
Simone Riscoe , better known by her stage name Monie Love, is an English emcee and former radio personality in the United States...

, Paula Abdul
Paula Abdul
Paula Julie Abdul is an American singer-songwriter, dancer, choreographer, actress and television personality.In the 1980s, Abdul rose from cheerleader for the Los Angeles Lakers to highly sought-after choreographer at the height of the music video era before scoring a string of pop music-R&B hits...

, U2
U2
U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...

, the Rolling Stones, Cappella
Cappella
Cappella was an Italian Eurodance act formed in 1987 by producer Gianfranco Bortolotti. The act went through a number of line-up changes over the years but was most successful in the early 1990s when it was fronted by British performers Kelly Overett and Rodney Bishop...

, New Order
New Order
New Order are an English rock band formed in 1980 by Bernard Sumner , Peter Hook and Stephen Morris...

, Marc Almond
Marc Almond
Marc Almond is an English singer-songwriter and musician, who originally found fame as half of the seminal synthpop/New Wave duo Soft Cell...

, Billy Ray Martin, Take That
Take That
Take That are a British five-piece vocal pop group comprising Gary Barlow, Howard Donald, Jason Orange, Mark Owen and Robbie Williams. Barlow acts as the lead singer and primary songwriter...

, Belinda Carlisle
Belinda Carlisle
Belinda Jo Carlisle is an American singer who gained worldwide fame as the lead vocalist of the Go-Go's, one of the most successful all-female bands and the first such group whose members wrote their own songs and played their own instruments...

, Mike + the Mechanics, Skunk Anansie
Skunk Anansie
Skunk Anansie is an English rock band whose members include Skin , Cass , Ace and Mark Richardson .Skunk Anansie formed in March 1994, disbanded in 2001 and reformed in 2009...

, Eternal
Eternal (band)
Eternal were an English R&B girl group formed in 1992. The group featured two sisters Easther and Vernie Bennett, alongside Kelle Bryan and Louise Nurding...

, B*Witched, All Saints
All Saints
All Saints' Day , often shortened to All Saints, is a solemnity celebrated on 1 November by parts of Western Christianity, and on the first Sunday after Pentecost in Eastern Christianity, in honour of all the saints, known and unknown...

, Celine Dion
Celine Dion
Céline Marie Claudette Dion, , , is a Canadian singer. Born to a large family from Charlemagne, Quebec, Dion emerged as a teen star in the French-speaking world after her manager and future husband René Angélil mortgaged his home to finance her first record...

, and Kylie Minogue
Kylie Minogue
Kylie Ann Minogue, OBE - often known simply as Kylie - is an Australian singer, recording artist, songwriter, and actress. After beginning her career as a child actress on Australian television, she achieved recognition through her role in the television soap opera Neighbours, before commencing...

.

Jones's client list expanded through the first decade of the 21st century to include the Spice Girls
Spice Girls
The Spice Girls were a British pop girl group formed in 1994. The group consisted of Victoria Beckham , Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell. They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30...

, Robbie Williams
Robbie Williams
Robert Peter "Robbie" Williams is an English singer-songwriter, vocal coach and occasional actor. He is a member of the pop group Take That. Williams rose to fame in the band's first run in the early- to mid-1990s. After many disagreements with the management and certain group members, Williams...

, Sophie Ellis-Bextor
Sophie Ellis-Bextor
Sophie Michelle Ellis-Bextor is an English singer, songwriter, model and occasional DJ. She first came to prominence in the late 1990s, as the lead singer of the indie rock band Theaudience. After the group disbanded, Ellis-Bextor went solo, achieving widespread success in the early 2000s...

, Hear'Say
Hear'Say
Hear'Say were a British manufactured pop group created in February 2001 from the winners of Popstars, an ITV reality TV show based on a New Zealand show of the same name. They enjoyed huge success with their debut single "Pure and Simple", helped by the publicity surrounding Popstars, the first of...

, Macy Gray
Macy Gray
Macy Gray is a Grammy Award-winning American R&B and soul singer-songwriter, record producer, and actress, famed for her distinctive raspy voice, and a singing style heavily influenced by Billie Holiday and Betty Davis.Gray has released five studio albums, with her fifth studio album, The Sellout,...

, Björk
Björk
Björk Guðmundsdóttir , known as Björk , is an Icelandic singer-songwriter. Her eclectic musical style has achieved popular acknowledgement and popularity within many musical genres, such as rock, jazz, electronic dance music, classical and folk...

, Steve Strange
Steve Strange
Steve Strange , is a Welsh pop singer, best known as the lead singer and frontman of the 1980s pop group Visage...

, Paul Simonon
Paul Simonon
Paul Gustave Simonon is an English musician and artist best known as the bass guitarist for punk rock band The Clash. Recent work includes his involvement in the album The Good, the Bad & the Queen with Damon Albarn, Simon Tong and Tony Allen, released in January 2007...

, Will Young
Will Young
William Robert "Will" Young is a British singer-songwriter and actor who came to prominenceafter winning the 2002 inaugural series of the British music contest Pop Idol, making him the first winner of the now-worldwide Idols-format franchise...

, Pink
Pink (singer)
Alecia Beth Moore , better known by her stage name Pink , is an American singer-songwriter, musician and actress....

, Tori Amos
Tori Amos
Tori Amos is an American pianist, singer-songwriter and composer. She was at the forefront of a number of female singer-songwriters in the early 1990s and was noteworthy early in her career as one of the few alternative rock performers to use a piano as her primary instrument...

, Alison Goldfrapp
Alison Goldfrapp
Alison Elizabeth Margaret Goldfrapp is an English singer-songwriter and record producer, best known as the lead singer of the electronic music duo Goldfrapp. Goldfrapp has a soprano vocal range.-Early life:...

, Christina Aguilera
Christina Aguilera
Christina María Aguilera is an American recording artist and actress. Aguilera first appeared on national television in 1990 as a contestant on the Star Search program, and went on to star in Disney Channel's television series The Mickey Mouse Club from 1993–1994...

 and Usher
Usher (entertainer)
Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...

.

He created the hats for three major tours starting in 2005: Kylie Minogue's Showgirl, Mick Jagger
Mick Jagger
Sir Michael Philip "Mick" Jagger is an English musician, singer and songwriter, best known as the lead vocalist and a founding member of The Rolling Stones....

's A Bigger Bang
A Bigger Bang Tour
A Bigger Bang Tour was a worldwide concert tour by The Rolling Stones which took place between August 2005 and August 2007, in support of their album A Bigger Bang...

and Marilyn Manson
Marilyn Manson
Marilyn Manson may refer to:* Marilyn Manson , an American rock musician* Marilyn Manson , the American rock band led by the singer of the same name...

's Against All Gods.

Films

Jones made the hats for Faye Dunaway
Faye Dunaway
Faye Dunaway is an American actress.Dunaway won an Academy Award for Best Actress for her performance in Network after receiving previous nominations for the critically acclaimed films Bonnie and Clyde and Chinatown...

 in Supergirl
Supergirl (film)
Supergirl is a 1984 superhero film directed by Jeannot Szwarc, and stars Helen Slater in her first motion picture role in the title role of the DC Comics superheroine Supergirl. Faye Dunaway played the primary villain, Selena. The film was a spin-off from the Salkinds' Superman film series which...

, and also provided hats to Beverly Hills Cop II
Beverly Hills Cop II
Beverly Hills Cop II is a 1987 action-comedy film starring Eddie Murphy and directed by Tony Scott. It is the first sequel in the Beverly Hills Cop series. Murphy returns as Detroit police detective Axel Foley, who returns to Beverly Hills, California to track down a joint robbery/gun-running ring...

and Entrapment
Entrapment (film)
Entrapment is a 1999 American caper film directed by Jon Amiel and starring Sean Connery and Catherine Zeta-Jones.-Plot:Virginia "Gin" Baker is an investigator for Waverly Insurance. Robert "Mac" MacDougal is an international art thief. A priceless Rembrandt painting is stolen from an office one...

. From the 1990s onwards his film commissions became more frequent, including designs for Glenn Close
Glenn Close
Glenn Close is an American actress and singer of theatre and film, known for her roles as a femme fatale Glenn Close (born March 19, 1947) is an American actress and singer of theatre and film, known for her roles as a femme fatale Glenn Close (born March 19, 1947) is an American actress and...

 as Cruella de Vil
Cruella de Vil
Cruella de Vil is a fictional character and the iconic villain in Dodie Smith's 1956 novel The Hundred and One Dalmatians, Disney's 1961 animated film adaptation One Hundred and One Dalmatians, and Disney's live-action film adaptations 101 Dalmatians and 102 Dalmatians. In all her incarnations,...

 in 101 Dalmatians, the Spice World film, Jurassic Park
Jurassic Park (film)
Jurassic Park is a 1993 American science fiction adventure film directed by Steven Spielberg. The film is based on the novel of the same name by Michael Crichton. It stars Sam Neill, Laura Dern, Jeff Goldblum, Richard Attenborough, Martin Ferrero, and Bob Peck...

, Lost In Space
Lost in Space (film)
Lost in Space is a 1998 American science fiction film starring Gary Oldman and William Hurt. The film was shot in London and Shepperton, and produced by New Line Cinema. The plot is adapted from the 1965–1968 CBS television series Lost In Space...

, and the hats for Lady Penelope (Sophia Myles
Sophia Myles
-Early life:Myles was born in London. She is the daughter of Jane, who works in educational publishing, and Peter Myles, a retired Anglican vicar in Isleworth, west London. Her maternal grandmother was Russian, and she refers to herself as "half-Welsh, half-Russian". She grew up in Notting Hill,...

) and Parker
Aloysius "Nosey" Parker
Aloysius "Nosey" Parker is a fictional character in the television series Thunderbirds, the feature films Thunderbirds Are GO and Thunderbird 6 and the 2004 live action film Thunderbirds....

 in Thunderbirds
Thunderbirds (film)
Thunderbirds is a 2004 science-fiction adventure film loosely based upon the television series of the same name of the 1960s, directed by Jonathan Frakes....

. He created the hats for leading ladies such as Cate Blanchett
Cate Blanchett
Catherine Élise "Cate" Blanchett is an Australian actress. She came to international attention for her role as Elizabeth I of England in the 1998 biopic film Elizabeth, for which she won British Academy of Film and Television Arts and Golden Globe Awards, and earned her first Academy Award...

 in Elizabeth: The Golden Age, Keira Knightley
Keira Knightley
Keira Christina Knightley born 26 March 1985) is an English actress and model. She began acting as a child and came to international notice in 2002 after co-starring in the film Bend It Like Beckham...

 in Atonement, Dita Von Teese
Dita Von Teese
Dita Von Teese is an American burlesque dancer, model, costume designer, author and actress.-Early life:...

 in The Death of Salvador Dali
The Death of Salvador Dali
The Death of Salvador Dalí is a short film written and directed by Delaney Bishop. The plot of this fantasy film involves Salvador Dalí consulting Sigmund Freud on how to depict madness in his artwork.-Cast:*Dita Von Teese - Gala Dalí...

, and Audrey Tautou
Audrey Tautou
Audrey Justine Tautou is a French model and film actress, best known for playing the title character in the award-winning 2001 film Le Fabuleux Destin d'Amélie Poulain, Sophie Neveu in the 2006 thriller The Da Vinci Code, Irène in Priceless and Coco Chanel in Coco avant Chanel...

 in Coco avant Chanel
Coco avant Chanel
Coco Before Chanel is a 2009 French film directed by Anne Fontaine, about the early life of the famed French fashion designer Coco Chanel....

. Tautou reportedly commented during her fitting that Jones's hats made her feel like Coco Chanel
Coco Chanel
Gabrielle Bonheur "Coco" Chanel was a pioneering French fashion designer whose modernist thought, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of one of the most famous fashion brands, Chanel...

, the character she was playing.

Promotions

Jones' first commercial commission was for Liquifruita cough mixture in 1982, followed by the Brazilian Fruit Board in 1983. In 1985, his hats were commissioned for use in campaigns for Batiste and Schwarzkopf hair products, and Jones has since then provided hats for many leading brands in the beauty industry, such as Revlon
Revlon
Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.-History:Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name...

 Boots, Garnier
Garnier
Garnier is a mass market cosmetics brand of L'Oréal that produces hair care and skin care products. Much like other brands from L'Oréal, it is sold in several markets around the world.- Advertising Slogans :...

 (for Ambre Solaire sun lotion), Yardley of London
Yardley of London
Yardley of London is a traditional British cosmetics brand and is one of the oldest in the world. Established in 1770, Yardley was a major producer of soap and perfumery by the beginning of the 20th century. By 1910, it moved to London's Bond Street, and in 1921 Yardley received its first Royal...

, Lancôme
Lancôme
Lancôme Paris is a makeup brand. Owned by L'Oréal since 1964, Lancôme is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end prices....

, MAC Cosmetics, and the 2004 L'Oreal
L'Oréal
The L'Oréal Group is the world's largest cosmetics and beauty company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics...

 campaign featuring Beyoncé. His work also features in perfume advertisements such as those for Nina Ricci
Nina Ricci
Nina Ricci may refer to: * Maria Ricci, French designer of Italian origin* Nina Ricci...

's L'Air Du Temps and Parfums Christian Dior
Parfums Christian Dior
Parfums Christian Dior is the make-up and perfumery line of Christian Dior SA, based on the company created by twentieth-century fashion designer Christian Dior. It was created in 1947 with the launch of Miss Dior perfume...

.

Jones hats have been used to promote food and soft drinks, including Chiquita
Chiquita Brands International
Chiquita Brands International Inc. is an American producer and distributor of bananas and other produce, under a variety of subsidiary brand names, collectively known as Chiquita. Other brands include Fresh Express salads, which it purchased from Performance Food Group in 2005...

, Twix
Twix
Twix is a chocolate bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. Being somewhat smaller in width than other confectionery bars, Twix bars are typically packaged in pairs...

, St Ivel
St Ivel
St Ivel is a brand of dairy products in the United Kingdom. It began as a subsidiary under the ownership of the Unigate dairy company with most production sites in the south west of England and some in Wales...

, Quaker Oats, Ryvita
Ryvita
Ryvita is a rye-based crispbread which up until 2009 was manufactured by The Ryvita Company. The company was founded in Birmingham, England, in 1930 and is today a subsidiary of Associated British Foods. Ryvita crackers are popular with dieters...

, Golden Wonder
Golden Wonder
Golden Wonder is a British company that manufactures snack foods, most notably crisps.-History:Founded in Stoneyburn in 1947 by the Scottish bakery owner William Alexander, the company was named after the Golden Wonder potato. The company was acquired by UK-based Dalgety plc in 1987...

, Walker's Sensations
Walkers (snack foods)
Walkers is a British snack food manufacturer operating mainly in the United Kingdom and Republic of Ireland and to a lesser extent on the European continent. They are best known for manufacturing crisps. They hold 47 per cent of the British crisp market...

, Tango, and Robinson's orange squash. Alcoholic beverages have also been advertised using his hats, beginning with Tennents lager in 1987 and including Tia Maria
Tia Maria
Tia Maria is a coffee liqueur made originally in Jamaica using Jamaican coffee beans. The main flavor ingredients are coffee beans, cane spirit, vanilla, and sugar, blended to an alcoholic content of 31.5% ....

, Cinzano
Cinzano
Cinzano is an Italian brand of vermouth, a brand owned since 1999 by Gruppo Campari. It comes in four versions:*Cinzano Rosso, which is amber-coloured;*Cinzano Bianco, which is white and drier than Rosso, yet still considered a sweet vermouth;...

, Perrier
Perrier
Perrier is a brand of bottled mineral water made from a spring in Vergèze in the Gard département of France. The spring is naturally carbonated...

, Boddingtons
Boddingtons
Boddingtons Bitter is a bitter ale originally brewed at the Strangeways Brewery, Manchester, England. It was promoted as The Cream of Manchester from the late 1980s until 2004, when the Strangeways brewery was closed and production moved to Magor, South Wales and Salmesbury, Lancashire...

, and Martini & Rossi
Martini & Rossi
Martini & Rossi is an Italian multinational alcoholic beverage company primarily associated with the Martini brand of vermouth and also with sparkling wine . It also produces the French vermouth, Noilly Prat.-History:...

.

A number of car companies, such as Peugeot
Peugeot
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...

, Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

, Nissan Motors
Nissan Motors
, usually shortened to Nissan , is a multinational automaker headquartered in Japan. It was a core member of the Nissan Group, but has become more independent after its restructuring under Carlos Ghosn ....

, Fiat
Fiat
FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...

, and Renault
Renault
Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...

 have used his hats in their ad campaigns, as have the Esso
Esso
Esso is an international trade name for ExxonMobil and its related companies. Pronounced , it is derived from the initials of the pre-1911 Standard Oil, and as such became the focus of much litigation and regulatory restriction in the United States. In 1972, it was largely replaced in the U.S. by...

 fuel company and the Pirelli
Pirelli
Pirelli & C. SpA is a diverse multinational company based in Milan, Italy. The company, the world’s fifth largest tyre manufacturer, is present in over 160 countries, has 20 manufacturing sites around the world and a network of around 10,000 distributors and retailers.Founded in Milan in 1872,...

 tires company. Jones has also provided hats for use in financial sector promotional material, including Mastercard, Barclays, and Legal & General
Legal & General
Legal & General Group Plc , commonly known as Legal & General, is a multinational financial services company headquartered in London, United Kingdom. Its products include life insurance, general insurance, pensions and investments. It has operations in the United Kingdom, Egypt, France, Germany,...

; and for miscellaneous other companies including Cellnet, National Panasonic, and Ariston
Indesit
Indesit Company, an Italian multinational company based in Fabriano, Ancona province, Italy, a leading appliance manufacturer in Europe.- History :...

.

Hats: An Anthology

The 2009 exhibition, Hats: An Anthology, held at the V&A from 24 February 2009, was inspired by Cecil Beaton
Cecil Beaton
Sir Cecil Walter Hardy Beaton, CBE was an English fashion and portrait photographer, diarist, painter, interior designer and an Academy Award-winning stage and costume designer for films and the theatre...

's landmark exhibition, Fashion: An Anthology, held at the V&A in 1971. Beaton's exhibition showcased 1900-1971 garments donated by leading fashion designers of the 20th century and their clients, many of which entered the Museum collection afterwards, and firmly placed fashion within the Museum's remit. Along with Oriole Cullen, V&A Curator of Modern Fashion and Textiles, Jones explored the collections of the V&A and other international collections such as those at the Fashion Museum, Bath
Fashion Museum, Bath
The Fashion Museum is housed in the Assembly Rooms in Bath, Somerset, England.The collection was started by Doris Langley Moore, who gave her collection to the city of Bath in 1963. It focuses on fashionable dress for men, women and children from the late 16th century to the present day and has...

 and the Hollywood archives of Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

.

The exhibition was based predominantly upon hats from the V&A's collections and Stephen Jones's own archive, but also included loans from museums and collections around the world. The work of up-and-coming milliners such as Noel Stewart and Nasir Mazhar was featured alongside hats by Philip Treacy
Philip Treacy
Philip Treacy OBE is an Irish milliner.Born in Ahascragh,in the West of Ireland, he lived with his parents, seven brothers and sister across the road from the village church...

, Mitza Bricard for Dior, Claude St Cyr for Norman Hartnell
Norman Hartnell
Sir Norman Bishop Hartnell, KCVO was a British fashion designer. Royal Warrant as Dressmaker to HM The Queen 1940, subsequently Royal Warrant as Dressmaker to HM Queen Elizabeth The Queen Mother...

 and Vladzio d’Attainville for Cristobal Balenciaga
Cristóbal Balenciaga
Cristóbal Balenciaga Eizaguirre was a Spanish Basque fashion designer and the founder of the Balenciaga fashion house....

. The exhibition also included hats worn by famous hat-wearers such as Gloria Guinness
Gloria Guinness
Gloria Guinness , born Gloria Rubio y Alatorre, was a Mexican-born socialite and fashion icon of the 20th century, and a contributing editor to Harper's Bazaar from 1963 until 1971...

, Isabella Blow
Isabella Blow
Isabella Blow was an English magazine editor. The muse of hat designer Philip Treacy, she is credited with discovering the models Stella Tennant and Sophie Dahl as well as the fashion designer Alexander McQueen....

, Anna Piaggi
Anna Piaggi
Anna Piaggi is an Italian fashion writer and style icon.Anna Piaggi has worked as a translator for an Italian publishing company Mondadori, then written for fashion magazines such as the Italian edition of Vogue and, in the 1980s, the avant-garde magazine Vanity...

, and Gertrude Shilling, as well as the hats of celebrities including Dita von Teese
Dita Von Teese
Dita Von Teese is an American burlesque dancer, model, costume designer, author and actress.-Early life:...

, Madonna
Madonna (entertainer)
Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...

, and Boy George. Film millinery was also featured, such as Beaton's own designs for the stage and screen versions of My Fair Lady
My Fair Lady
My Fair Lady is a musical based upon George Bernard Shaw's Pygmalion and with book and lyrics by Alan Jay Lerner and music by Frederick Loewe...

and hats worn by Ava Gardner
Ava Gardner
Ava Lavinia Gardner was an American actress.She was signed to a contract by MGM Studios in 1941 and appeared mainly in small roles until she drew attention with her performance in The Killers . She became one of Hollywood's leading actresses, considered one of the most beautiful women of her day...

 and Marlene Dietrich
Marlene Dietrich
Marlene Dietrich was a German-American actress and singer.Dietrich remained popular throughout her long career by continually re-inventing herself, professionally and characteristically. In the Berlin of the 1920s, she acted on the stage and in silent films...

. The exhibition launched during London Fashion Week
London Fashion Week
London Fashion Week is an apparel trade show held in London, England twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week.-Organization:...

 with a lavish party attended by famous clients and admirers of Jones, including Piaggi, Daphne Guinness
Daphne Guinness
The Honourable Daphne Diana Joan Suzannah Guinness is an artist of Irish, English, and French descent and an heiress of the Guinness family...

, Peter Blake
Peter Blake (artist)
Sir Peter Thomas Blake, KBE, CBE, RDI, RA is an English pop artist, best known for his design of the sleeve for the Beatles' album Sgt. Pepper's Lonely Hearts Club Band. He lives in Chiswick, London, UK.-Career:...

, Erin O’Connor and Daisy Lowe
Daisy Lowe
Daisy Rebecca Lowe is an English fashion model who has modelled for editorial photo shoots and commercial advertising campaigns and has worked as a runway model...

.

The exhibition and its accompanying book (also called Hats: An Anthology) have been generally well received. A month after opening, record-breaking visitor attendance figures were reported. The Evening Standard
Evening Standard
The Evening Standard, now styled the London Evening Standard, is a free local daily newspaper, published Monday–Friday in tabloid format in London. It is the dominant regional evening paper for London and the surrounding area, with coverage of national and international news and City of London...

gave the exhibition four stars out of five. In the Toronto Star
Toronto Star
The Toronto Star is Canada's highest-circulation newspaper, based in Toronto, Ontario, Canada. Its print edition is distributed almost entirely within the province of Ontario...

, the exhibition and book were described as a celebration and a delight.

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