Yardley of London
Encyclopedia
Yardley of London is a traditional British
cosmetics
brand and is one of the oldest in the world. Established in 1770, Yardley was a major producer of soap
and perfumery by the beginning of the 20th century. By 1910, it moved to London's Bond Street
, and in 1921 Yardley received its first Royal Warrant
. Today, Yardley holds two Royal Warrant
s.
Currently, its product range consists of perfume, bath and body luxuries, skin care, and hair care products. The colour cosmetics range of Yardley has been discontinued.
Britain's fifth richest Asian family, the Jatanias, bought out Yardley in October 2005 for £60 million and integrated it into its Lornamead company.
Wipro
Consumer Care and Lighting acquired Yardley in certain markets including Asia, Middle East, Australasia as well as North and West Africa for $45.5 million.
Great Britain
Great Britain or Britain is an island situated to the northwest of Continental Europe. It is the ninth largest island in the world, and the largest European island, as well as the largest of the British Isles...
cosmetics
Cosmetics
Cosmetics are substances used to enhance the appearance or odor of the human body. Cosmetics include skin-care creams, lotions, powders, perfumes, lipsticks, fingernail and toe nail polish, eye and facial makeup, towelettes, permanent waves, colored contact lenses, hair colors, hair sprays and...
brand and is one of the oldest in the world. Established in 1770, Yardley was a major producer of soap
Soap
In chemistry, soap is a salt of a fatty acid.IUPAC. "" Compendium of Chemical Terminology, 2nd ed. . Compiled by A. D. McNaught and A. Wilkinson. Blackwell Scientific Publications, Oxford . XML on-line corrected version: created by M. Nic, J. Jirat, B. Kosata; updates compiled by A. Jenkins. ISBN...
and perfumery by the beginning of the 20th century. By 1910, it moved to London's Bond Street
Bond Street
Bond Street is a major shopping street in the West End of London that runs north-south through Mayfair between Oxford Street and Piccadilly. It has been a fashionable shopping street since the 18th century and is currently the home of many high price fashion shops...
, and in 1921 Yardley received its first Royal Warrant
Royal Warrant
Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier...
. Today, Yardley holds two Royal Warrant
Royal Warrant
Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier...
s.
Currently, its product range consists of perfume, bath and body luxuries, skin care, and hair care products. The colour cosmetics range of Yardley has been discontinued.
Britain's fifth richest Asian family, the Jatanias, bought out Yardley in October 2005 for £60 million and integrated it into its Lornamead company.
Wipro
Wipro
Wipro Limited formally Western India Products Limited is a global IT services and consulting company headquartered in Bangalore, India. As of 2011, Wipro is the second largest IT services company by turnover in India and employs more than 120,000 people worldwide as of March 2011...
Consumer Care and Lighting acquired Yardley in certain markets including Asia, Middle East, Australasia as well as North and West Africa for $45.5 million.