Slinky
Encyclopedia
Slinky or "Lazy Spring" is a toy consisting of a helical
Helix
A helix is a type of smooth space curve, i.e. a curve in three-dimensional space. It has the property that the tangent line at any point makes a constant angle with a fixed line called the axis. Examples of helixes are coil springs and the handrails of spiral staircases. A "filled-in" helix – for...

 spring
Spring (device)
A spring is an elastic object used to store mechanical energy. Springs are usually made out of spring steel. Small springs can be wound from pre-hardened stock, while larger ones are made from annealed steel and hardened after fabrication...

 that stretches and can bounce up and down. It can perform a number of tricks, including traveling down a flight of steps end-over-end as it stretches and re-forms itself with the aid of gravity and its own momentum.

History

The toy was invented and developed by naval engineer Richard James in the early 1940s and demonstrated at Gimbels department store in Philadelphia, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

 in November 1945. The toy was a hit, selling its entire inventory of 400 units in ninety minutes. James and his wife Betty
Betty James
Betty M. James , was an American businessperson who came up with the name for the Slinky her husband Richard T. James invented...

 formed James Industries in Philadelphia to manufacture Slinky and several related toys such as the Slinky Dog and Suzie, the Slinky Worm. In 1960, James' wife Betty became president of James Industries, and, in 1964, moved the operation to Hollidaysburg, Pennsylvania
Hollidaysburg, Pennsylvania
Hollidaysburg is a borough in Blair County, Pennsylvania, on the Juniata River, south of Altoona. It is the county seat of Blair County. It is part of the Altoona, Pennsylvania, Metropolitan Statistical Area and is one of the communities that comprises the Altoona Urban Area...

. In 1998, Betty James sold the company to Poof Products, Inc.

Slinky was originally priced at $1, but many paid much more due to price increases of spring steel throughout the state of Pennsylvania, and has remained modestly priced throughout its history as a result Betty James' concern about the toy's affordability for financially disadvantaged customers. Slinky has seen uses other than as a toy in the playroom: it has appeared in the classroom as a teaching tool, in wartime as a radio antenna, and in physics experiments with NASA. Slinky was inducted into the National Toy Hall of Fame
National Toy Hall of Fame
The National Toy Hall of Fame is an American hall of fame that recognizes the contributions of toys and games that have sustained their popularity for many years...

 at The Strong
The Strong
The Strong is an interactive, collections-based educational institution in Rochester, New York, USA, devoted to the study and exploration of play...

 in Rochester, New York
Rochester, New York
Rochester is a city in Monroe County, New York, south of Lake Ontario in the United States. Known as The World's Image Centre, it was also once known as The Flour City, and more recently as The Flower City...

, in 2000. In 2002, Slinky became Pennsylvania's official state toy, and, in 2003, was named to the Toy Industry Association
Toy Industry Association
The Toy Industry Association is a trade association that promotes the marketing of new toys, games, and puzzles. The organization usually has trade shows at the Jacob K. Javits Convention Center in New York City during February. Consumers in general are not able to attend...

's "Century of Toys List". In its first 60 years Slinky has sold 300 million units.

Creation

In 1943, Richard James, a naval mechanical engineer stationed at the William Cramp and Sons
William Cramp and Sons
thumb | upright | 1899 advertisement for William Cramp & Sons William Cramp & Sons Shipbuilding Company of Philadelphia was founded in 1825 by William Cramp, and was the preeminent U.S. iron shipbuilder in the 19th century. The American Ship & Commerce Corporation bought the yard in 1919 but closed...

 shipyards in Philadelphia, was developing springs that could support and stabilize sensitive instruments aboard ships in rough seas. James accidentally knocked one of the springs from a shelf, and watched as the spring "stepped" in a series of banana splits, to a stack of books, to a tabletop, to the floor, where it re-coiled itself and stood upright. James' wife Betty later recalled, "He came home and said, 'I think if I got the right property of steel and the right tension, I could make it walk.'" James experimented with different types of steel wire over the next year, and finally found a spring that would walk. Betty was dubious at first, but changed her mind after the toy was fine-tuned and neighborhood children expressed an excited interest in it. She dubbed the toy Slinky (meaning "sleek and graceful"), after finding the word in a dictionary, and deciding that the word aptly described the sound of a metal spring expanding and collapsing.

With a US$
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

500 loan, the couple formed James Industries (originally James Spring & Wire Company), had 400 Slinky units made by a local machine shop, handwrapped each in yellow paper, and priced them at $1 a piece. Each was 2" tall, and included 98 coils of high-grade blue-black Swedish steel. The Jameses had difficulty selling Slinky to toy stores but, in November 1945, they were granted permission to set up an inclined plane
Inclined plane
The inclined plane is one of the original six simple machines; as the name suggests, it is a flat surface whose endpoints are at different heights. By moving an object up an inclined plane rather than completely vertical, the amount of force required is reduced, at the expense of increasing the...

 in the toy section of Gimbels department store in New York to demonstrate the toy. Slinky was a hit, and the first 400 units were sold within ninety minutes. In 1946, Slinky was introduced at the American Toy Fair
American International Toy Fair
The American International Toy Fair is one of a few major toy industry trade shows held around the world. It is held annually in mid February in New York City's Toy Center, located at 23rd Street at the crossover of Fifth Avenue and Broadway and at the Jacob K. Javits Convention Center, and is...

.

Subsequent developments

Richard James opened shop in Philadelphia after developing a machine that could produce a Slinky within seconds. The toy was packaged in a red-lettered box, and advertising saturated America. James often appeared on television shows to promote Slinky. In 1952, the Slinky Dog debuted. Other Slinky toys introduced in the 1950s included the Slinky train Loco, the Slinky worm Suzie, and the Slinky Crazy Eyes, a pair of glasses that uses Slinkys over the eyeholes attached to plastic eyeballs. James Industries' main competitor was Wilkening Mfg. Co. of Philadelphia and Toronto which produced spring-centered toys such as Mr. Wiggle's Leap Frog and Mr. Wiggle's Cowboy. In its first 2 years, James Industries sold 100 million Slinkys (At $1 apiece, that would be the equivalent to $1 Billion, adjusted for inflation, in gross revenue over those 2 years).

In 1960, Richard James left the company after his wife filed for divorce and he became an evangelical missionary in Bolivia
Bolivia
Bolivia officially known as Plurinational State of Bolivia , is a landlocked country in central South America. It is the poorest country in South America...

. Betty James managed the company, juggled creditors, and moved the company to Hollidaysburg, Pennsylvania
Hollidaysburg, Pennsylvania
Hollidaysburg is a borough in Blair County, Pennsylvania, on the Juniata River, south of Altoona. It is the county seat of Blair County. It is part of the Altoona, Pennsylvania, Metropolitan Statistical Area and is one of the communities that comprises the Altoona Urban Area...

 in 1964. Richard James died in 1974. The company he founded and its product line expanded under Betty James' leadership. In 1995, she explained the toy's success to the Associated Press
Associated Press
The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...

 by saying, "It's the simplicity of it."

Betty James insisted upon keeping the original Slinky affordable. In 1996, when the price ranged from $1.89 to $2.69, she told The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

: “So many children can't have expensive toys, and I feel a real obligation to them. I'm appalled when I go Christmas shopping and $60 to $80 for a toy is nothing." In 2008, Slinkys cost $4 to $5, and Slinky Dogs about $20.

In 1998, James Industries was sold to Poof Products, Inc. of Plymouth, Michigan
Plymouth, Michigan
Plymouth is a city in Wayne County of the U.S. state of Michigan. The population was 9,132 at the 2010 census. The City of Plymouth is an enclave completely surrounded by Plymouth Charter Township, Michigan.-Geography:...

, a manufacturer of foam sports balls. Slinky continued production in Hollidaysburg. In 2003, James Industries merged with Poof Products, Inc. to create Poof-Slinky, Inc.

Betty James died of congestive heart failure
Congestive heart failure
Heart failure often called congestive heart failure is generally defined as the inability of the heart to supply sufficient blood flow to meet the needs of the body. Heart failure can cause a number of symptoms including shortness of breath, leg swelling, and exercise intolerance. The condition...

 in November 2008, aged 90, after having served as president of James Industries from 1960 to 1998. Over 300 million Slinkys have been sold between 1945 and 2005, and the original Slinky is still a bestseller.

Other uses

High school teachers and college professors have used Slinkys to simulate the properties of waves
WAVES
The WAVES were a World War II-era division of the U.S. Navy that consisted entirely of women. The name of this group is an acronym for "Women Accepted for Volunteer Emergency Service" ; the word "emergency" implied that the acceptance of women was due to the unusual circumstances of the war and...

, United States troops in the Vietnam War
Vietnam War
The Vietnam War was a Cold War-era military conflict that occurred in Vietnam, Laos, and Cambodia from 1 November 1955 to the fall of Saigon on 30 April 1975. This war followed the First Indochina War and was fought between North Vietnam, supported by its communist allies, and the government of...

 used them as mobile radio antennas as have amateur radio operators, and NASA
NASA
The National Aeronautics and Space Administration is the agency of the United States government that is responsible for the nation's civilian space program and for aeronautics and aerospace research...

 has used them in zero-gravity physics experiments in the Space Shuttle
Space Shuttle
The Space Shuttle was a manned orbital rocket and spacecraft system operated by NASA on 135 missions from 1981 to 2011. The system combined rocket launch, orbital spacecraft, and re-entry spaceplane with modular add-ons...

.

Slinkys and similar springs can be used to create 'laser gun' like sound effects.
This is done by holding up a slinky in the air and striking one end, resulting in a metallic tone which sharply lowers in pitch. This is due to the properties of the metal; higher frequencies travel faster than the lower ones, so as to the listener the high-pitched sound is heard first, then gets progressively lower. The effect can be amplified by attaching a plastic cup to one end of the Slinky.

In 1959, John Cage
John Cage
John Milton Cage Jr. was an American composer, music theorist, writer, philosopher and artist. A pioneer of indeterminacy in music, electroacoustic music, and non-standard use of musical instruments, Cage was one of the leading figures of the post-war avant-garde...

 composed an avant garde work called Sounds of Venice scored for (among other things) a piano, a slab of marble and Venetian broom, a birdcage of canaries, and an amplified Slinky.

In 1985 in conjunction with the Johnson Space Center and the Houston Museum of Natural Science
Houston Museum of Natural Science
The Houston Museum of Natural Science is a science museum located on the northern border of Hermann Park in Houston, Texas, USA. The museum was established in 1909 by the Houston Museum and Scientific Society, an organization whose goals were to provide a free institution for the people of Houston...

, Discovery astronauts created a video demonstrating how familiar toys behave in space. "It won't slink at all," Dr. M. Rhea Seddon said of Slinky, "It sort of droops." The video was prepared to stimulate interest in school children about the basic principles of physics and the phenomenon of weightlessness.

In 1992, the Bishop Museum
Bishop Museum
The Bishop Museum , is a museum of history and science in the historic Kalihi district of Honolulu on the Hawaiian island of O'ahu...

 in Honolulu, Hawaii
Honolulu, Hawaii
Honolulu is the capital and the most populous city of the U.S. state of Hawaii. Honolulu is the southernmost major U.S. city. Although the name "Honolulu" refers to the urban area on the southeastern shore of the island of Oahu, the city and county government are consolidated as the City and...

 hosted an interactive traveling exhibit developed by the Franklin Institute
Franklin Institute
The Franklin Institute is a museum in Philadelphia, Pennsylvania, and one of the oldest centers of science education and development in the United States, dating to 1824. The Institute also houses the Benjamin Franklin National Memorial.-History:On February 5, 1824, Samuel Vaughn Merrick and...

 of Philadelphia, Pennsylvania
Philadelphia, Pennsylvania
Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...

 called "What Makes Music?" Among other things, visitors could examine what makes musical sound by creating waves on an eight-foot-long version of a Slinky toy.

Jingle

Homer Fesperman and Charles Weagley wrote the Slinky commercial jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

 in 1962. It became the longest-running jingle in advertising history.
What walks down stairs, alone or in pairs, and makes a slinkity sound?
A spring, a spring, a marvelous thing! Everyone knows it's Slinky.
It's Slinky, it's Slinky. For fun it's a wonderful toy.
It's Slinky, it's Slinky. It's fun for a girl or a boy.
It's fun for a girl or boy!"


The jingle has itself been parodied and referenced in popular culture. It is seen in the "Log" commercial on The Ren & Stimpy Show and sung by actor Jim Carrey
Jim Carrey
James Eugene "Jim" Carrey is a Canadian-American actor and comedian. He has received two Golden Globe Awards and has also been nominated on four occasions. Carrey began comedy in 1979, performing at Yuk Yuk's in Toronto, Ontario...

 in Ace Ventura: When Nature Calls
Ace Ventura: When Nature Calls
Ace Ventura: When Nature Calls is the sequel to Ace Ventura: Pet Detective . Jim Carrey reprises his role as the title character Ace Ventura, a detective who specializes in retrieval of tame or captive animals. This is the only sequel to a film starring Carrey in which Carrey reprised his role...

. The song is also referenced in the movie Lords of Dogtown
Lords of Dogtown
Lords of Dogtown is a 2005 biographical film directed by Catherine Hardwicke, written by Stacy Peralta. The film is based on the story of "The Z-Boys", an influential group of skateboarders who revolutionized the sport...

, where it is sung in full by Emile Hirsch
Emile Hirsch
Emile Davenport Hirsch is an American television and film actor. He began performing in the late 1990s, appearing in several television films and series, and became known as a film actor after roles in Lords of Dogtown, The Emperor's Club, The Girl Next Door, Alpha Dog, and Into the Wild. In...

, and is sung by Eddie Murphy
Eddie Murphy
Edward Regan "Eddie" Murphy is an American stand-up comedian, actor, writer, singer, director, and musician....

 as part of the final routine in the stand-up comedy film Eddie Murphy Raw
Eddie Murphy Raw
Eddie Murphy Raw is an American stand-up comedy film directed by Robert Townsend and starring Eddie Murphy. It was Murphy's second feature stand-up video, following Eddie Murphy Delirious...

.

Slinky Dog

Early in the history of James Industries, Helen (Herrick) Malsed of the state of Washington sent the company a letter and drawings for developing Slinky pull-toys. The company liked her ideas, and Slinky Dog and Slinky Train were added to the company's product line. Slinky Dog, a small plastic dog whose front and rear ends were joined by a metal Slinky, debuted in 1952. Malsted received royalties of $60,000 to $70,000 annually for 17 years on her patent for the Slinky pull-toy idea, but never visited the plant.

In 1995, the Slinky Dog was redesigned for Pixar
Pixar
Pixar Animation Studios, pronounced , is an American computer animation film studio based in Emeryville, California. The studio has earned 26 Academy Awards, seven Golden Globes, and three Grammy Awards, among many other awards and acknowledgments. Its films have made over $6.3 billion worldwide...

's Toy Story
Toy Story
Toy Story is a 1995 American computer-animated film released by Walt Disney Pictures. It is Pixar's first feature film as well as the first ever feature film to be made entirely with CGI. The film was directed by John Lasseter and featuring the voices of Tom Hanks and Tim Allen...

. James Industries had discontinued their Slinky Dog a few years previously. Betty James approved of the new Slinky Dog, telling the press, "[The earlier Slinky Dog] wasn't nearly as cute as this one." The molds used in manufacturing the new toy created problems for James Industries so the plastic front and rear ends were manufactured in China with James Industries doing the assembly and packaging. The entire run of 825,000 redesigned Slinky Dogs sold out well before Christmas 1995.

Plastic Slinky

Plastic Slinkys are also available. They can be made in different colors. Many of them are made with the colors of the rainbow in rainbow order. Plastic Slinkys are more flexible and less deformable, allowing them to be more easily reversed end-to-end without tangling.

Awards and honors

In 1999, the United States Postal Service issued a Slinky postage stamp. The Slinky was inducted into the Toy Hall of Fame in 2000. A bill to nominate the slinky as the state toy of Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

 was introduced by Richard Geist
Richard Geist
Richard A. Geist is a Republican member of the Pennsylvania House of Representatives for the 79th District and was elected in 1978.-Career:Prior to his election to the House, Geist worked as a senior manager with EADS, a civil engineering firm, in Altoona....

 in 2001 but not enacted. The same year, Betty James was inducted into the Toy Industry Association
Toy Industry Association
The Toy Industry Association is a trade association that promotes the marketing of new toys, games, and puzzles. The organization usually has trade shows at the Jacob K. Javits Convention Center in New York City during February. Consumers in general are not able to attend...

's Hall of Fame. In 2003, Slinky was named to the Toy Industry Association's "Century of Toys List", a roll call of the 100 most memorable and most creative toys of the twentieth century.
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