Rodale Press
Encyclopedia
Rodale, Inc., is an American publisher of health and wellness magazines, books, and digital properties. Rodale is headquartered in Emmaus, Pennsylvania
Emmaus, Pennsylvania
Emmaus is a borough in Lehigh County, Pennsylvania, in the United States. It is located five miles southwest of Allentown, Pennsylvania, in the Lehigh Valley region of the state.The population of Emmaus was 11,313 at the 2000 census...

 and also maintains a satellite office in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, on Third Avenue.

Rodale, Inc., publishes some of the most well-known health and wellness lifestyle magazine
Lifestyle magazine
Lifestyle magazine is an umbrella term for popular magazines concerned with lifestyle. There is no universally accepted definition of what constitutes a lifestyle magazine: it is often used to encompass a number of men's magazines, women's magazines and magazines about health and fitness, tourism,...

s, including Men's Health
Men's Health (magazine)
Men's Health , published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 44 editions around the world. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of...

and Prevention
Prevention (magazine)
Prevention is an American healthy lifestyle magazine, started in 1950, and published by Rodale Press in Emmaus, Pennsylvania, in the United States. The range of subjects includes food, nutrition, workouts, beauty, and cooking. It was founded by J. I. Rodale...

. It is also one of the largest independent book publishers in the United States. The company has published a collection of bestsellers, including An Inconvenient Truth
An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It
An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It is a 2006 book by Al Gore released in conjunction with the film An Inconvenient Truth. It is published by Rodale Press in Emmaus, Pennsylvania, in the United States.Based on Gore's lecture tour on the topic...

and Eat This, Not That
Eat This, Not That
Eat This, Not That! , published by Rodale Inc. in Emmaus, Pennsylvania, United States, is a book series developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding...

.

History

J. I. Rodale founded Rodale, Inc., in 1930. He was a partner with his brother Joseph in Rodale Manufacturing, manufacturer of electrical switches. Joseph moved Rodale Manufacturing to Emmaus, Pennsylvania to take advantage of favorable local taxes, while J. I. dabbled in publishing. In 1942, Rodale started Organic Farming and Gardening magazine. It taught people how to grow better food without using chemicals in the soil. Today, Organic Gardening is the most highly read gardening magazine in the world. In 1950, Rodale introduced Prevention
Prevention (magazine)
Prevention is an American healthy lifestyle magazine, started in 1950, and published by Rodale Press in Emmaus, Pennsylvania, in the United States. The range of subjects includes food, nutrition, workouts, beauty, and cooking. It was founded by J. I. Rodale...

, a health magazine.

In 1971, J. I. Rodale died during a taping of The Dick Cavett Show
The Dick Cavett Show
The Dick Cavett Show has been the title of several talk shows hosted by Dick Cavett on various television networks, including:* ABC daytime ...

, and his son, Robert D. Rodale (1930–1990), took over the company’s leadership. On September 20, 1990, Robert Rodale was killed in a car accident during a business trip in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

. Today, a park in Upper Macungie Township, Pennsylvania, is named in his honor.

Following Robert Rodale's death, his wife, Ardath Harter Rodale (1928–2009), became chairman and chief executive officer of the company. In 2000, Steven Pleshette Murphy joined the company as president and chief operating officer, and was named president and CEO in 2002. On June 18, 2007, Ardath Rodale stepped down as chairman, and her daughter, Maria, was named chairman. Ardath remained a member of the company’s board, and took over the new title of Chief Inspiration Officer. On September 1, 2009, Murphy stepped down as President and CEO. Maria Rodale
Maria Rodale
Maria Rodale is the CEO and Chairman of Rodale, Inc., the world's largest independent publisher of health, wellness, and environmental content and the largest independent book publisher in the United States. She is the third generation of the Rodale family to lead the company, which was founded...

, granddaughter of company founder J.I. Rodale and daughter of its previous chairpersons Robert Rodale and Ardath Rodale, succeeded him as CEO.

Magazines

  • Bicycling
    Bicycling (magazine)
    Bicycling is a cycling magazine published by Rodale, Inc. in Emmaus, Pennsylvania. It features bikes, bike gear, equipment reviews, training plans, bike maintenance how-tos, and more for cyclists of all levels.-Origin:...

  • Children's Health
    Children's Health (magazine)
    Children's Health Magazine is a magazine published in the United States by Rodale, Inc. It concentrates in publishing topics related to "health, nutrition, and educational guidance", advice and tips for parents, in order for them to have healthy families, children, toddlers, and babies.-External...

  • Men's Health
    Men's Health (magazine)
    Men's Health , published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 44 editions around the world. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of...

  • Organic Gardening
  • Prevention
    Prevention (magazine)
    Prevention is an American healthy lifestyle magazine, started in 1950, and published by Rodale Press in Emmaus, Pennsylvania, in the United States. The range of subjects includes food, nutrition, workouts, beauty, and cooking. It was founded by J. I. Rodale...

  • Running Times
  • Runner's World
    Runner's World
    Runner's World is a globally circulated monthly magazine for runners of all skills sets, published by Rodale Press in Emmaus, Pennsylvania, in the United States...

  • Women's Health
    Women's Health (magazine)
    Women's Health, published by Rodale in Emmaus, Pennsylvania, is a magazine focusing on health, nutrition, fitness, sex, and lifestyle. It's published 10 times a year in the United States and has a circulation of 1.5 million readers...


Books

  • An Inconvenient Truth by Al Gore
    Al Gore
    Albert Arnold "Al" Gore, Jr. served as the 45th Vice President of the United States , under President Bill Clinton. He was the Democratic Party's nominee for President in the 2000 U.S. presidential election....

  • Eat This, Not That
    Eat This, Not That
    Eat This, Not That! , published by Rodale Inc. in Emmaus, Pennsylvania, United States, is a book series developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding...

    !
    by David Zinczenko
    David Zinczenko
    David Zinczenko is the editor-in-chief of Men's Health magazine and editorial director of Women's Health, Prevention, and Organic Gardening. He authors the bestselling series, Eat This, Not That! and the Abs Diet...

     and Matt Goulding
  • Fantastic Voyage: Live Long Enough to Live Forever by Ray Kurzweil and Terry Grossman
  • Flat Belly Diet
    Flat Belly Diet
    Flat Belly Diet is a diet book by Liz Vaccariello and Cynthia Sass...

    by Liz Vaccariello and Cynthia Sass
  • Kaboom! How One Man Built a Movement to Save Play by Darell Hammond
    Darell Hammond
    Darell Hammond is an American philanthropist, founder and chief executive officer of the non-profit organization KaBOOM! that helps communities build playgrounds for children. Very active in running the company, Hammond also speaks at conferences and universities about his work and blogs on The...

  • My Prison Without Bars
    My Prison Without Bars
    My Prison Without Bars is Pete Rose's autobiography, published by Rodale Press on January 8, 2004.In the book, Rose finally admitted publicly to betting on baseball games and other sports while playing for and managing the Cincinnati Reds...

    by Pete Rose
    Pete Rose
    Peter Edward Rose , nicknamed "Charlie Hustle", is a former Major League Baseball player and manager. Rose played from 1963 to 1986, and managed from 1984 to 1989....

  • New Rules: Polite Musings from a Timid Observer
    New Rules: Polite Musings from a Timid Observer
    New Rules: Polite Musings from a Timid Observer is a 2005 book, published by Rodale Books, by comedian Bill Maher. The book is a commentary on a variety of subjects ranging from cell phones to celebrities to politics....

    by Bill Maher
    Bill Maher
    William "Bill" Maher, Jr. is an American stand-up comedian, television host, political commentator, author and actor. Before his current role as the host of HBO's Real Time with Bill Maher, Maher hosted a similar late-night talk show called Politically Incorrect originally on Comedy Central and...

  • The Intellectual Devotional
    The Intellectual Devotional
    The Intellectual Devotional is a series of books by David S. Kidder dedicated to higher learning. 365 easy to read passages, one for each day of the year broken down into seven fields of knowledge, one for each day of the week. It is published by Rodale Books.- Overview :The Intellectual Devotional...

  • The South Beach Diet
    South Beach Diet
    The South Beach Diet is a diet plan designed by cardiologist Arthur Agatston and dietician Marie Almon as an alternative to low-fat approaches such as the Ornish Diet and the Pritikin Diet advocated by the American Heart Association in the 1980s. Although the original purpose of the diet was to...


Rodale.com

The site was officially launched on Earth Day
Earth Day
Earth Day is a day that is intended to inspire awareness and appreciation for the Earth's natural environment. The name and concept of Earth Day was allegedly pioneered by John McConnell in 1969 at a UNESCO Conference in San Francisco. The first Proclamation of Earth Day was by San Francisco, the...

, April 22, 2009 with the tagline “where health meets green”. Rodale.com provides news and information to help readers improve their health while making a positive impact on the environment. The site includes daily news articles, videos, and in-depth topic pages. Rodale.com Editor-in-Chief and Rodale Chairman Maria Rodale authors the blog entitled Maria’s Farm Country Kitchen.

Rodale and The Biggest Loser

In 2005, Rodale partnered with Reveille, the producer of the NBC television show, The Biggest Loser. The partnership has produced:
  • The Biggest Loser Complete Calorie Counter: The Quick and Easy Guide to Thousands of Foods from Grocery Stores and Popular Restaurants
  • The Biggest Loser Cookbook: More Than 125 Healthy, Delicious Recipes by Devin Alexander
    Devin Alexander
    Devin Alexander is an American celebrity chef, New York Times Bestselling author, media personality and weight loss expert. She is the Host of Healthy Decadence on Fit TV , and her unique approach to healthy cooking and motivational personal story have landed her regular appearances on numerous...

  • The Biggest Loser Fitness Program: Fast, Safe, and Effective Workouts to Target and Tone Your Trouble Spots
  • The Biggest Loser Success Secrets: The Wisdom, Motivation, and Inspiration to Lose Weight—and Keep It Off!
  • The Biggest Loser Family Cookbook: Budget-Friendly Meals Your Whole Family Will Love by Devin Alexander
    Devin Alexander
    Devin Alexander is an American celebrity chef, New York Times Bestselling author, media personality and weight loss expert. She is the Host of Healthy Decadence on Fit TV , and her unique approach to healthy cooking and motivational personal story have landed her regular appearances on numerous...

  • The Biggest Loser 30-Day Jump Start
  • The Biggest Loser Club launched October 2005 to coincide with the program's Season 2
    The Biggest Loser (Season 2)
    The Biggest Loser is the second season of the NBC competitive reality television series entitled The Biggest Loser. The second season premiered on September 13, 2005, and like season one features overweight contestants who compete by trying to lose the most weight...

    . It mixes rich media, blogs, videos, and articles with weekly polls, quizzes, and newsletters.

Custom publishing

From 2005–2008, Rodale Custom Publishing earned nearly 90 content/design/strategy awards on behalf of its clients.

Philanthropy

  • BikeTown Africa
    BikeTown Africa
    BikeTown Africa is a project that started in 2006 as a partnership between Bicycling Magazine, Rodale Press, Bristol Myers Squibb, and Kona Bicycle Company. The project primarily donates bicycles to healthcare workers in Africa, particularly those involved in HIV/AIDS related work...

    : The Rodale Institute partnered with BikeTown Africa and distributed 1,300 bicycles in the last three years, plus 200 to AIDS
    AIDS
    Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...

    ' workers in Botswana
    Botswana
    Botswana, officially the Republic of Botswana , is a landlocked country located in Southern Africa. The citizens are referred to as "Batswana" . Formerly the British protectorate of Bechuanaland, Botswana adopted its new name after becoming independent within the Commonwealth on 30 September 1966...

     and other stricken African countries.
  • Chez Panisse Foundation
    Chez Panisse
    Chez Panisse is a Berkeley, California restaurant known for using local, organic foods and credited as the inspiration for the style of cooking known as California cuisine. Well-known restauranteur, author, and food activist Alice Waters co-founded Chez Panisse in 1971 with film producer Paul...

    : The Rodale Institute is partners with the Chez Panisse Foundation in Berkeley, California
    Berkeley, California
    Berkeley is a city on the east shore of the San Francisco Bay in Northern California, United States. Its neighbors to the south are the cities of Oakland and Emeryville. To the north is the city of Albany and the unincorporated community of Kensington...

    .
  • Community farmers markets: Rodale supports local farmers and locally-grown organic crops through financial aid to offset operating costs of community farmers’ markets.
  • New York Restoration Project
    New York Restoration Project
    New York Restoration Project, a non-profit organization, is the private partner in Mayor Bloomberg's MillionTreesNYC campaign to plant one million new trees in New York City by 2017.- History :...

    : Projects include the Rodale Pleasant Park Community Garden in Harlem
    Harlem
    Harlem is a neighborhood in the New York City borough of Manhattan, which since the 1920s has been a major African-American residential, cultural and business center. Originally a Dutch village, formally organized in 1658, it is named after the city of Haarlem in the Netherlands...

    . Rodale, Inc. Vice Chairman Maria Rodale is a NYRP board member.
  • The Rodale Institute
    The Rodale Institute
    The Rodale Institute was founded in 1947 by J. I. Rodale as the Soil and Health Foundation. It continues as a working organic crop farm with research trials and a visitor’s center near Kutztown, Pennsylvania....

     works worldwide to achieve a regenerative food system that improves environmental and human health.
  • The Rose F. Kennedy Greenway: Rodale is a charter sponsor of the Rose F. Kennedy Greenway initiative from 2008–2010, and is providing cultural, sustainable, and diverse programming and developing a live and digital farmer’s market on the Greenway parcels.
  • WaterWorks: Organic Gardening partnered with the American Community Gardening Association
    American Community Gardening Association
    The American Community Gardening Association is a non-profit organization of volunteers, professionals and member-organizations working in support of community greening in rural and urban areas across Canada and the United States...

    . They brought sustainable water supply and improvement funds to 35 community gardens in North America in 2007-2008.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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