Eat This, Not That! published by Rodale Inc.

Rodale Press

Rodale, Inc., is an American publisher of health and wellness magazines, books, and digital properties. Rodale is headquartered in Emmaus, Pennsylvania and also maintains a satellite office in New York City, on Third Avenue....

 in Emmaus, Pennsylvania

Emmaus, Pennsylvania

Emmaus is a borough in Lehigh County, Pennsylvania, in the United States. It is located five miles southwest of Allentown, Pennsylvania, in the Lehigh Valley region of the state.The population of Emmaus was 11,313 at the 2000 census...

, United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, is a book series developed from a column from Men's Health

Men's Health (magazine)

Men's Health , published by Rodale Inc. in Emmaus, Pennsylvania, United States, is the world’s largest men’s magazine brand, with 44 editions around the world. It is also the best-selling men's magazine on U.S. newsstands. It covers fitness, nutrition, sexuality, lifestyle and other aspects of...

magazine written by David Zinczenko

David Zinczenko

David Zinczenko is the editor-in-chief of Men's Health magazine and editorial director of Women's Health, Prevention, and Organic Gardening. He authors the bestselling series, Eat This, Not That! and the Abs Diet...

 and Matt Goulding

The books not only uncover particularly egregious menu items—especially with the “Worst Foods in America” list—but also direct readers to nutritionally superior dishes. Criteria for unhealthy dishes center on high levels of calories, fat

Fat

Fats consist of a wide group of compounds that are generally soluble in organic solvents and generally insoluble in water. Chemically, fats are triglycerides, triesters of glycerol and any of several fatty acids. Fats may be either solid or liquid at room temperature, depending on their structure...

, saturated fat

Saturated fat

Saturated fat is fat that consists of triglycerides containing only saturated fatty acids. Saturated fatty acids have no double bonds between the individual carbon atoms of the fatty acid chain. That is, the chain of carbon atoms is fully "saturated" with hydrogen atoms...

, trans fat

Trans fat

Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....

, sodium

Sodium

Sodium is a chemical element with the symbol Na and atomic number 11. It is a soft, silvery-white, highly reactive metal and is a member of the alkali metals; its only stable isotope is 23Na. It is an abundant element that exists in numerous minerals, most commonly as sodium chloride...

 and/or sugar

Sugar

Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...

 content. The healthier alternatives often include higher levels of fiber

Fiber

Fiber is a class of materials that are continuous filaments or are in discrete elongated pieces, similar to lengths of thread.They are very important in the biology of both plants and animals, for holding tissues together....

 and/or protein

Protein

Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of...

. The franchise brands itself as the "no-diet weight loss solution." As of September 2011, the ETNT franchise has sold more than 8 million copies.

An iPhone application Eat This, Not That! The Game became the number one application in the Healthcare & Fitness category and number ten across the entire collection of free applications available in the iTunes

ITunes

iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

 store in 2010.

Eat This, Not That! Original

The original Eat This, Not That! book was published in December 2007. It alerts readers to particularly unhealthy dishes at popular fast-food chains and sit-down restaurants, and directs diners to healthier alternatives. One example? ETNT tells readers to avoid Domino's Pizza

Domino's Pizza

Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States of America. Founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and all 50 U.S....

 Classic Hand-Tossed Pizza, and instead try Domino's Crunchy Thin Crust Pizza for a 210 Calories (878,640 J) cut.

2010 Edition

Published in October 2009, this updated version supplies a guide of what to buy at supermarkets, restaurants, and fast-food vendors. It's tagged on two new chapters, "Foods that Cure" and "On a Budget," which direct readers to smarter food choices for a longer, healthier life, and give tips on how to save a few bucks at the store.

2011 Edition

The newest installment of the ETNT series maintains its commitment to provide readers with healthier swaps at their favorite chain restaurants. All of the information has been revived with up-to-date nutritional information, new meal swaps, and helpful tips and tricks to shed pounds.

Eat This, Not That! for Kids

ETNT for Kids is the second book in the series, and was published in August 2008. Similar to ETNT, this book guides readers to the healthiest options for kids on popular restaurant menus. It also provides a restaurant report card, which provides letter grades for America’s most popular fast-food and sit-down chain restaurants (Those restaurants that refused to give out nutritional information, received an automatic "F"). Other sections help parents and kids navigate the school cafeteria, pack healthy lunches, and shop wisely at the supermarket.

Eat This, Not That! Supermarket Survival Guide

Published in December 2008, the Supermarket Survival Guide addresses the grocery store, using the same format of swapping out one unhealthy product for a better one. It provides label decoders (defining claims like "free range" or "organic") and nutritional values on all the various areas of the supermarket

Supermarket

A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 (such as the produce section, meat counter, and cereal aisles). A shopper can use this book to filter through the multiple brand choices, and discern what product--whether it be deli meat or sandwich bread--is the healthiest option.

Eat This, Not That! The Best (& Worst) Foods in America

Published in June 2009, the fourth book addresses popular American foods, and lists the best and worst dishes available at chain restaurants. The book guides readers through various restaurants, cuisines and foods with 24 chapters covering topics such as "Best (& Worst) Foods in America”, "Best (& Worst) Pizzas in America," "Best (& Worst) Drinks in America," and "Best (& Worst) Foods for Your Blood Pressure."

Eat This, Not That! Restaurant Survival Guide

Published in November 2009, this restaurant guide summarizes the best and worst meal choices at popular restaurants, hotel buffets, convenience stores, movie theaters, vending machines, and airport and amusement-park eateries. This restaurant survival guide breaks down each best and worst meal selection by calories, fat, sugar, and/or sodium. Extra points are given to foods that are high in protein and low in fiber. The book decodes restaurant menus of different cuisines--Japanese, barbecue, Chinese, deli--identifying popular dishes, and providing tips on what to order.

Cook This, Not That! Kitchen Survival Guide

Published in December 2009, this healthy recipe book provides meal ideas for breakfast, appetizers, soups, salads, sandwiches, barbecue, traditional American dishes, international cuisine, snacks, and desserts. Each recipe supplies a breakdown of the nutritional information, serving size, and cost per dish. The homemade recipes' calories are budded against a chain-restaurant's version of each meal, showing a stark difference not only in nutrition, but in price. For mid-afternoon hunger pangs, this book offers a snack matrix of healthy choices (i.e. black bean chips and hummus).

Cook This, Not That! 350-Calorie Meals

The 2011 version of the series, CTNT-350, offers readers a wealth of recipes that don't push 350 Calories (1,464,400 J). Instead of overloading your calorie and financial budget by eating out, this book offers easy recipes to make your favorite restaurant meals in the comfort of your home.

Drink This, Not That!

Published in May 2010, this book exposes sugar-infested drinks, and schools readers on smarter choices for their favored drinking habits--whether it be a Starbucks

Starbucks

Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...

 run, a night out at a bar, or a post-workout beverage. This book spills the nutritional information on beverages sold at supermarkets, restaurants, fast-food chains, and liquor stores.

Reviews

The original ETNT was reviewed most thoroughly. Tara Parker-Pope

Tara Parker-Pope

Tara Parker-Pope is an author of books on health topics and a columnist for the New York Times, where she writes the Well blog. - Work :Her books include "For Better: How the Surprising Science of Happy Couples Can Help Your Marriage Succeed," "The Hormone Decision," and "Cigarettes: Anatomy of an...

 of The New York Times

The New York Times

The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

Well Blog writes, “The comparisons are always interesting and often surprising.” Though, critics don’t love every comparison. Parker-Pope went on to write, “Chances are you won’t agree with every item. For instance, in a comparison of choices for a child’s Easter basket, I can’t figure out why Jelly Belly Jelly Beans, with 150 Calories (627,600 J), are an ‘eat this,’ while Marshmallow Peeps, with 140 Calories (585,760 J), are a ‘not that.’”

Dawn Jackson Blatner

Dawn Jackson Blatner

Dawn Jackson Blatner is an American registered dietitian, television and media personality, and published author of the book The Flexitarian Diet, and has been hailed as Chicago's "top dietitian" and "one of the best nutritionists in the country"...

, spokeswoman for the American Dietetic Association

American Dietetic Association

The American Dietetic Association is the United States' largest organization of food and nutrition professionals, with nearly 72,000 members. The American Dietetic Association is officially changing its name to the Academy of Nutrition and Dietetics. The announcement was made Saturday, September...

 said in USA Today

USA Today

USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

, “There are several healthful options for the restaurants. These are realistic changes people can make to save hundreds of calories.”