Prevention (magazine)
Encyclopedia
Prevention is an American healthy lifestyle magazine, started in 1950, and published by Rodale Press
in Emmaus, Pennsylvania
, in the United States
. The range of subjects includes food, nutrition, workouts, beauty, and cooking. It was founded by J. I. Rodale. It is led currently by Editor-in-Chief Diane Salvatore and Senior Vice President, Editorial Director Bill Stump.
Prevention is one of the largest magazines in the world, with a 2.8 million circulation, editions around the world, and over 10,000,000 readers a month. Prevention maintains a website at prevention.com.
Rodale Press
Rodale, Inc., is an American publisher of health and wellness magazines, books, and digital properties. Rodale is headquartered in Emmaus, Pennsylvania and also maintains a satellite office in New York City, on Third Avenue....
in Emmaus, Pennsylvania
Emmaus, Pennsylvania
Emmaus is a borough in Lehigh County, Pennsylvania, in the United States. It is located five miles southwest of Allentown, Pennsylvania, in the Lehigh Valley region of the state.The population of Emmaus was 11,313 at the 2000 census...
, in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. The range of subjects includes food, nutrition, workouts, beauty, and cooking. It was founded by J. I. Rodale. It is led currently by Editor-in-Chief Diane Salvatore and Senior Vice President, Editorial Director Bill Stump.
Prevention is one of the largest magazines in the world, with a 2.8 million circulation, editions around the world, and over 10,000,000 readers a month. Prevention maintains a website at prevention.com.
Direct-to-consumer advertising studies
Prevention conducts surveys on its readership and has contributed the results to the scientific community. One such campaign covered the effects of direct-to-consumer advertising (DTCA) of medications. The surveys questioned over-the-counter buying habits, doctor responses to questions prompted from advertisements, and the economic effects on patients' decisions to seek treatment.Editor-in-Chief timeline
- J. I. Rodale (1950–1971)
- Robert RodaleRobert RodaleRobert David "Bob" Rodale was an American adherent of organic farming and gardening and a publisher focused on health and wellness lifestyle magazines and books.-Early life and education:...
(1971–1990) - Mark Bricklin (1991–1997)
- Anne Alexander (1997–2000)
- Elizabeth CrowElizabeth CrowElizabeth Crow was an American editor, journalist, and businesswoman....
(2001–2002) - Rosemary Ellis (2003–2006)
- Liz Vaccariello (2006–2010)
- Diane Salvatore (2010-present)