Cebu Pacific
Encyclopedia
Cebu Air, Inc., operating as Cebu Pacific Air, is based on the grounds of Ninoy Aquino International Airport
(Manila Terminal 3), Pasay City
, Metro Manila
, the Philippines
. It offers scheduled flights to both domestic and international destinations. Cebu Pacific Air is currently the country's leading domestic carrier, serving the most domestic destinations with the largest number flights and routes, and equipped with the youngest fleet. Its main base is Ninoy Aquino International Airport
, Manila, with other hubs at Mactan-Cebu International Airport
, Zamboanga International Airport
, Francisco Bangoy International Airport
and Diosdado Macapagal International Airport
.
The airline is a subsidiary of JG Summit Holdings
, controlled by the Gokongwei family - one of the richest Chinese-Filipino families based in the Philippines. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007). In October 2010, the airline completed an IPO of 30.4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010.
The airline was established on August 26, 1988, and started operations on March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was approved on August 30, 1991. Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident
, but resumed services later the next month following re-certification of its aircraft. It initially started with 24 domestic flights daily among Metro Manila
, Metro Cebu
and Davao City
. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.
In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia
, Singapore
, Thailand
, South Korea
, Hong Kong
, and Guam
. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong. On March 1, 2002, it commenced thrice-weekly flights to Seoul
. Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via Subic
to Seoul (from December 2002) due in part to the effects of the SARS epidemic.
The airline resumed its Manila-to-Singapore flights on August 31, 2006 and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector, and in direct competition with Singapore Airlines
' subsidiary SilkAir
, CEB is now the only Philippine carrier serving the Cebu-Singapore-Cebu route after PAL
terminated its direct service. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL
terminated its direct service and is now code-sharing with Cathay Pacific for this route.
In May 2005, Cebu Pacific received two Airbus A320
aircraft on lease from CIT Leasing and operated its first service with the new aircraft on June 3, 2005, from Manila
to Davao City
.
In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective January 25, 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.
Cebu Pacific's plans to begin international flights from Angeles-Clark Diosdado Macapagal International Airport
(DMIA) were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore
initially agreed to allow Cebu Pacific to fly scheduled flights from Diosdado Macapagal International Airport
to Singapore. Currently Cebu Pacific only operates a route from Diosdado Macapagal International Airport
to Cebu
, but has since announced that it will be commencing international flights from Manila- Clark to Hong Kong, Macau and Singapore from November 2008 as well as domestic flights from Manila-Clark to Cebu.
In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR-72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay
, using Boracay's Godofredo P. Ramos Airport
.
On November 12, 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport
as its fourth hub
. Cebu Pacific announced that it would initially fly internationally from Davao
to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.
In late 2007, Cebu Pacific mentioned that it is aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas
and Chicago, Illinois by mid-2009.
On December 18, 2007, Cebu Pacific announced that it would exercise options on its recent ATR-72-500 turboprop order (initially six firm) to increase its firm order to 10.
On February 19, 2008, Cebu Pacific Air received its first brand-new ATR 72-500 from Toulouse, France and expected to take delivery of another five ATRs from March to December 2008. The initial two ATRs fly on routes such as Cebu to Bacolod.
Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320
aircraft, from Toulouse, France, on March 20, 2008. The new aircraft supports CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.
On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006
On July 22, 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On August 1, 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.
In August 2009, Cebu Pacific became the first airline in the Philippines to use social media
.
The airline has fanpage on Facebook social network http://www.facebook.com/cebupacificair and has a Twitter account at @CebuPacificAir.
In September 2010, a video surfaced on the popular video sharing website Youtube
which showed three female flight attendants dancing along to two popular pop songs
(Just Dance by Lady Gaga
and California Gurls
by Katy Perry
) as they performed the safety demonstration. The video subsequently became a viral video
.
On January 6, 2011, Cebu Pacific flew its 50 millionth passenger from Manila
to Beijing
. The airline targets to reach the 100 million passengers mark in 2015. A website dedicated to connection thru social media of various airlines around the world, awarded Cebu Pacific Air as the 'most sociable airline of the world' for being voted no. 1 in 2011, besting other established airlines such as KLM, AirAsia, Singapore Airlines including other domestic airlines.
In April 2005, Cebu Pacific signed a joint-venture agreement with SIA Engineering Company
for the maintenance of the Airbus A319 and A320 aircraft. The new company, called Aviation Partnership (Philippines) Corporation, is co-owned by SIA Engineering Ltd and Cebu Pacific.
In March 2007, Cebu Pacific announced an order of 10 Airbus A320s, plus 10 options. The firm orders are for delivery from 2010 to 2012, while the options are for delivery from 2011 to 2013. In order to bridge the gap from now until the first delivery in 2010, CEB will be taking short- to medium-term leases on Airbus A320 aircraft. 4 will be leased in 2008, with a further three to four being leased in 2009.
On 18 December 2008, Cebu Pacific announced that they have ordered an additional four ATR-72-500 turboprop aircraft. This order increases their order of ATR-72 aircraft from 6 firm plus 8 options to 10 firm plus 8 options.
On 16 June 2009 at the Paris Airshow, Airbus announced that Cebu Pacific had increased its outstanding A320 orders to 15 with a new firm order for 5 aircraft. The additional planes are scheduled for delivery starting 2013. Cebu Air Inc. said on April 20, 2010 it would purchase an additional 7 Airbus A320s, bringing to 22 its pending orders from European manufacturer Airbus, a unit of EADS.
In June 2011, Cebu Air Inc. announced that it is buying 30 Airbus A321neos and seven Airbus A320
s for $3.8 billion in the largest single aircraft order ever made by a Philippine airline, allowing it to more than double its fleet by 2021 and expand its international routes. The A320 airplanes will be delivered between 2015 and 2021, while the A321neo fleet will arrive from 2017 to 2021. The airline also has 10 additional options for the Airbus 321neos. Previous orders for 18 A320 to be delivered through 2014 bring the total Airbus order to 55.
' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. As of August 1, 2006, Northwest and Cebu Pacific no longer have a mileage-accrual agreement, although WorldPerks miles may still be redeemed on Cebu Pacific. As of January 26, 2008, Northwest Airlines has temporarily suspended their partnership with Cebu Pacific, due to the FAA
Category 2 downgrading.
with effect 31 March 2010. The European Commission
, in its statement, said that it "acknowledges the recent efforts launched by the competent authorities to reform the civil aviation system in the Philippines and steps taken to address safety deficiencies reported by the FAA and ICAO and measures taken by two carriers – Philippines Airlines and Cebu Airlines – to ensure safety of operations. It is ready to support the Philippines to overcome serious safety deficiencies."
In October 2010, EU aviation authorities visited the Philippines to conduct safety assessments, observing positive reforms in the safety standards being taken by the Civil Aviation Authority of the Philippines. The EU is subsequently considering lifting their ban, however they have made recommendations for greater collaboration between the CAAP and Philippine government to further progress improvement.
Ninoy Aquino International Airport
The Ninoy Aquino International Airport or NAIA , also known as Manila International Airport , is the airport serving the general area of Manila and its surrounding metropolitan area...
(Manila Terminal 3), Pasay City
Pasay City
The City of Pasay is one of the cities and municipalities that make up Metro Manila in the Philippines. It is bordered on the north by the country's capital, Manila, to the northeast by Makati City, to the east by Taguig City, and Parañaque City to the south.Pasay City was one of the original four...
, Metro Manila
Metro Manila
Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...
, the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
. It offers scheduled flights to both domestic and international destinations. Cebu Pacific Air is currently the country's leading domestic carrier, serving the most domestic destinations with the largest number flights and routes, and equipped with the youngest fleet. Its main base is Ninoy Aquino International Airport
Ninoy Aquino International Airport
The Ninoy Aquino International Airport or NAIA , also known as Manila International Airport , is the airport serving the general area of Manila and its surrounding metropolitan area...
, Manila, with other hubs at Mactan-Cebu International Airport
Mactan-Cebu International Airport
Mactan-Cebu International Airport is a major international airport in the Visayas region of the Philippines. It is located in Lapu-Lapu City, Mactan Island, Metro Cebu and is the country's second primary gateway...
, Zamboanga International Airport
Zamboanga International Airport
Zamboanga International Airport is the main airport serving Zamboanga City in the Philippines. The airport is Mindanao's third-busiest airport after Francisco Bangoy International Airport in Davao City and Lumbia Airport in Cagayan de Oro City...
, Francisco Bangoy International Airport
Francisco Bangoy International Airport
Francisco Bangoy International Airport , also called Davao International Airport , is the main airport serving Davao City in the Philippines. It is the busiest airport in the island of Mindanao...
and Diosdado Macapagal International Airport
Diosdado Macapagal International Airport
Diosdado Macapagal International Airport , also called Clark International Airport , is the main airport serving the immediate vicinity of the Clark Freeport Zone and the general area of Angeles City in the Philippines...
.
The airline is a subsidiary of JG Summit Holdings
JG Summit Holdings
JG Summit Holdings, Inc is one of the largest conglomerates in the Philippines with business interests in air transportation, banking, food manufacturing, hotels, petrochemicals, power generation, publishing, real estate and property development, and telecommunications...
, controlled by the Gokongwei family - one of the richest Chinese-Filipino families based in the Philippines. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. The company has 1,182 employees (as of March 2007). In October 2010, the airline completed an IPO of 30.4% of outstanding shares. Cebu Pacific carried more than 10 million passengers in 2010.
History
Cebu Pacific Flight 387
Cebu Pacific Flight 387 was a domestic Cebu Pacific Air flight from Manila's Ninoy Aquino International Airport to Lumbia Airport in Cagayan de Oro City on Mindanao Island. On February 2, 1998, the 31-year old McDonnell Douglas DC-9-32 crashed on the slopes of Mount Sumagaya in Claveria, Misamis...
, but resumed services later the next month following re-certification of its aircraft. It initially started with 24 domestic flights daily among Metro Manila
Metro Manila
Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...
, Metro Cebu
Metro Cebu
Metro Cebu is the main urban center of the province of Cebu in the Philippines. Metro Cebu is located along the central eastern portion of the island including the nearby island of Mactan...
and Davao City
Davao City
The City of Davao is the largest city in the island of Mindanao in the Philippines. Its international airport and seaports are among the busiest cargo hubs in the Philippines....
. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.
In the 2000s, Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
, South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, and Guam
Guam
Guam is an organized, unincorporated territory of the United States located in the western Pacific Ocean. It is one of five U.S. territories with an established civilian government. Guam is listed as one of 16 Non-Self-Governing Territories by the Special Committee on Decolonization of the United...
. International flights were launched on November 22, 2001, with a twice-daily service to Hong Kong. On March 1, 2002, it commenced thrice-weekly flights to Seoul
Seoul
Seoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
. Other regional flights were introduced and suspended later; however, including flights to Singapore (from November 6, 2002, to January 2003) and from Manila via Subic
Subic Bay International Airport
-Cargo airlines:As of October 2010, there are no cargo airlines operating in Subic Bay International Airport.FedEx Express closed its hub at Subic Bay on February 6, 2009, this was the first hub to be closed in FedEx's history...
to Seoul (from December 2002) due in part to the effects of the SARS epidemic.
The airline resumed its Manila-to-Singapore flights on August 31, 2006 and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector, and in direct competition with Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the flag carrier airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...
' subsidiary SilkAir
SilkAir
SilkAir Private Limited is an airline based in Singapore. It is a wholly owned subsidiary of Singapore Airlines and operates scheduled passenger services from Singapore to 31 cities in Southeast Asia, South Asia and China. It has its head office on the fifth storey of SIA Superhub 1...
, CEB is now the only Philippine carrier serving the Cebu-Singapore-Cebu route after PAL
Philippine Airlines
Philippine Airlines, Inc. operating as Philippine Airlines, is a flag carrier of the Philippines. Headquartered in the Philippine National Bank Financial Center in Pasay City, the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name...
terminated its direct service. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL
Philippine Airlines
Philippine Airlines, Inc. operating as Philippine Airlines, is a flag carrier of the Philippines. Headquartered in the Philippine National Bank Financial Center in Pasay City, the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name...
terminated its direct service and is now code-sharing with Cathay Pacific for this route.
In May 2005, Cebu Pacific received two Airbus A320
Airbus A320
The Airbus A320 family is a family of short- to medium-range, narrow-body, commercial passenger jet airliners manufactured by Airbus Industrie.Airbus was originally a consortium of European aerospace companies, and is now fully owned by EADS. Airbus's name has been Airbus SAS since 2001...
aircraft on lease from CIT Leasing and operated its first service with the new aircraft on June 3, 2005, from Manila
Manila
Manila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...
to Davao City
Davao City
The City of Davao is the largest city in the island of Mindanao in the Philippines. Its international airport and seaports are among the busiest cargo hubs in the Philippines....
.
In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective January 25, 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.
Cebu Pacific's plans to begin international flights from Angeles-Clark Diosdado Macapagal International Airport
Diosdado Macapagal International Airport
Diosdado Macapagal International Airport , also called Clark International Airport , is the main airport serving the immediate vicinity of the Clark Freeport Zone and the general area of Angeles City in the Philippines...
(DMIA) were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
initially agreed to allow Cebu Pacific to fly scheduled flights from Diosdado Macapagal International Airport
Diosdado Macapagal International Airport
Diosdado Macapagal International Airport , also called Clark International Airport , is the main airport serving the immediate vicinity of the Clark Freeport Zone and the general area of Angeles City in the Philippines...
to Singapore. Currently Cebu Pacific only operates a route from Diosdado Macapagal International Airport
Diosdado Macapagal International Airport
Diosdado Macapagal International Airport , also called Clark International Airport , is the main airport serving the immediate vicinity of the Clark Freeport Zone and the general area of Angeles City in the Philippines...
to Cebu
Mactan-Cebu International Airport
Mactan-Cebu International Airport is a major international airport in the Visayas region of the Philippines. It is located in Lapu-Lapu City, Mactan Island, Metro Cebu and is the country's second primary gateway...
, but has since announced that it will be commencing international flights from Manila- Clark to Hong Kong, Macau and Singapore from November 2008 as well as domestic flights from Manila-Clark to Cebu.
Boracay
Boracay is an island of the Philippines located approximately south of Manila and 2 km off the northwest tip of Panay Island in the Western Visayas region of the Philippines. Boracay Island and its beaches have received awards numerous times. Boracay was awarded in the "Travelers' Choice...
, using Boracay's Godofredo P. Ramos Airport
Godofredo P. Ramos Airport
Godofredo P. Ramos Airport , also known as Caticlan Airport, is an airport serving the general area of the town of Malay, located in the province of Aklan in the Philippines...
.
On November 12, 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport
Francisco Bangoy International Airport
Francisco Bangoy International Airport , also called Davao International Airport , is the main airport serving Davao City in the Philippines. It is the busiest airport in the island of Mindanao...
as its fourth hub
Airline hub
An airline hub is an airport that an airline uses as a transfer point to get passengers to their intended destination. It is part of a hub and spoke model, where travelers moving between airports not served by direct flights change planes en route to their destinations...
. Cebu Pacific announced that it would initially fly internationally from Davao
Davao
Davao refers to several closely related places in Mindanao in the Philippines. The term is used most often to refer to the city.*Davao Region, an administrative region*Davao del Norte province*Davao del Sur province*Davao Oriental province...
to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.
In late 2007, Cebu Pacific mentioned that it is aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas
Houston, Texas
Houston is the fourth-largest city in the United States, and the largest city in the state of Texas. According to the 2010 U.S. Census, the city had a population of 2.1 million people within an area of . Houston is the seat of Harris County and the economic center of , which is the ...
and Chicago, Illinois by mid-2009.
On December 18, 2007, Cebu Pacific announced that it would exercise options on its recent ATR-72-500 turboprop order (initially six firm) to increase its firm order to 10.
On February 19, 2008, Cebu Pacific Air received its first brand-new ATR 72-500 from Toulouse, France and expected to take delivery of another five ATRs from March to December 2008. The initial two ATRs fly on routes such as Cebu to Bacolod.
Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320
Airbus A320 family
The Airbus A320 family is a family of short- to medium-range, narrow-body, commercial passenger jet airliners manufactured by Airbus Industrie.Airbus was originally a consortium of European aerospace companies, and is now fully owned by EADS. Airbus's name has been Airbus SAS since 2001...
aircraft, from Toulouse, France, on March 20, 2008. The new aircraft supports CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.
On May 28, 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006
On July 22, 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On August 1, 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.
In August 2009, Cebu Pacific became the first airline in the Philippines to use social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...
.
The airline has fanpage on Facebook social network http://www.facebook.com/cebupacificair and has a Twitter account at @CebuPacificAir.
In September 2010, a video surfaced on the popular video sharing website Youtube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
which showed three female flight attendants dancing along to two popular pop songs
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
(Just Dance by Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
and California Gurls
California Gurls
"California Gurls" is an electropop song by American singer-songwriter Katy Perry and is the lead single of her third studio album, Teenage Dream. The song features rapper Snoop Dogg, and was produced by Dr. Luke, Max Martin, and Benny Blanco. According to Perry, the song is an answer song to...
by Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...
) as they performed the safety demonstration. The video subsequently became a viral video
Viral video
A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email...
.
On January 6, 2011, Cebu Pacific flew its 50 millionth passenger from Manila
Manila
Manila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...
to Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
. The airline targets to reach the 100 million passengers mark in 2015. A website dedicated to connection thru social media of various airlines around the world, awarded Cebu Pacific Air as the 'most sociable airline of the world' for being voted no. 1 in 2011, besting other established airlines such as KLM, AirAsia, Singapore Airlines including other domestic airlines.
Destinations
Cebu Pacific flies to 34 domestic destinations, and to 17 international destinations in 12 countries.Statistics
| YEAR | PASSENGER | GROWTH | CARGO | GROWTH |
|---|---|---|---|---|
| 2001 | ||||
| 2002 | ||||
| 2003 | ||||
| 2004 | ||||
| 2005 | ||||
| 2006 | 3,456,000 | |||
| 2007 | ||||
| 2008 | 6,750,000 | |||
| 2009 | 8,760,000 | |||
| 2010 | 10,460,000 |
Fleet
SIA Engineering Company
SIA Engineering Company Limited , commonly abbreviated as SIAEC is a major provider of aircraft maintenance, repair and overhaul services in the Asia-Pacific and is part of the Singapore Airlines Group. The Company has a client base of more than 80 international carriers and aerospace equipment...
for the maintenance of the Airbus A319 and A320 aircraft. The new company, called Aviation Partnership (Philippines) Corporation, is co-owned by SIA Engineering Ltd and Cebu Pacific.
In March 2007, Cebu Pacific announced an order of 10 Airbus A320s, plus 10 options. The firm orders are for delivery from 2010 to 2012, while the options are for delivery from 2011 to 2013. In order to bridge the gap from now until the first delivery in 2010, CEB will be taking short- to medium-term leases on Airbus A320 aircraft. 4 will be leased in 2008, with a further three to four being leased in 2009.
On 18 December 2008, Cebu Pacific announced that they have ordered an additional four ATR-72-500 turboprop aircraft. This order increases their order of ATR-72 aircraft from 6 firm plus 8 options to 10 firm plus 8 options.
On 16 June 2009 at the Paris Airshow, Airbus announced that Cebu Pacific had increased its outstanding A320 orders to 15 with a new firm order for 5 aircraft. The additional planes are scheduled for delivery starting 2013. Cebu Air Inc. said on April 20, 2010 it would purchase an additional 7 Airbus A320s, bringing to 22 its pending orders from European manufacturer Airbus, a unit of EADS.
In June 2011, Cebu Air Inc. announced that it is buying 30 Airbus A321neos and seven Airbus A320
Airbus A320
The Airbus A320 family is a family of short- to medium-range, narrow-body, commercial passenger jet airliners manufactured by Airbus Industrie.Airbus was originally a consortium of European aerospace companies, and is now fully owned by EADS. Airbus's name has been Airbus SAS since 2001...
s for $3.8 billion in the largest single aircraft order ever made by a Philippine airline, allowing it to more than double its fleet by 2021 and expand its international routes. The A320 airplanes will be delivered between 2015 and 2021, while the A321neo fleet will arrive from 2017 to 2021. The airline also has 10 additional options for the Airbus 321neos. Previous orders for 18 A320 to be delivered through 2014 bring the total Airbus order to 55.
Current
As of December 2010, the Cebu Pacific fleet consists of the following aircraft with an average age of 3.2 years:| Aircraft | In Service | Orders | Options | Passengers | Routes |
|---|---|---|---|---|---|
| Airbus A319-100 | Domestic and International | ||||
| Airbus A320-200 | 180 |
Domestic and International | |||
| Airbus A321neo | Domestic and International | ||||
| ATR 72-500 | Domestic | ||||
| Total | 36 | 56 | 18 |
Retired
| Aircraft | Year Retired | Replacement |
|---|---|---|
| McDonnell Douglas DC9-30 McDonnell Douglas DC-9 The McDonnell Douglas DC-9 is a twin-engine, single-aisle jet airliner. It was first manufactured in 1965 with its maiden flight later that year. The DC-9 was designed for frequent, short flights. The final DC-9 was delivered in October 1982.The DC-9 was followed in subsequent modified forms by... |
2006 | Airbus A319-100 Airbus A320 The Airbus A320 family is a family of short- to medium-range, narrow-body, commercial passenger jet airliners manufactured by Airbus Industrie.Airbus was originally a consortium of European aerospace companies, and is now fully owned by EADS. Airbus's name has been Airbus SAS since 2001... |
| Boeing 757-200 Boeing 757 The Boeing 757 is a mid-size, narrow-body twin-engine jet airliner manufactured by Boeing Commercial Airplanes. Passenger versions of the twinjet have a capacity of 186 to 289 persons and a maximum range of , depending on variant and cabin configuration... |
2006 | Airbus A320-200 Airbus A320 The Airbus A320 family is a family of short- to medium-range, narrow-body, commercial passenger jet airliners manufactured by Airbus Industrie.Airbus was originally a consortium of European aerospace companies, and is now fully owned by EADS. Airbus's name has been Airbus SAS since 2001... |
Partnerships
Cebu Pacific was the only Philippine-based member airline of Northwest AirlinesNorthwest Airlines
Northwest Airlines, Inc. was a major United States airline founded in 1926 and absorbed into Delta Air Lines by a merger approved on October 29, 2008, making Delta the largest airline in the world...
' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. As of August 1, 2006, Northwest and Cebu Pacific no longer have a mileage-accrual agreement, although WorldPerks miles may still be redeemed on Cebu Pacific. As of January 26, 2008, Northwest Airlines has temporarily suspended their partnership with Cebu Pacific, due to the FAA
Federal Aviation Administration
The Federal Aviation Administration is the national aviation authority of the United States. An agency of the United States Department of Transportation, it has authority to regulate and oversee all aspects of civil aviation in the U.S...
Category 2 downgrading.
Incidents and accidents
- On February 2, 1998, Cebu Pacific Flight 387Cebu Pacific Flight 387Cebu Pacific Flight 387 was a domestic Cebu Pacific Air flight from Manila's Ninoy Aquino International Airport to Lumbia Airport in Cagayan de Oro City on Mindanao Island. On February 2, 1998, the 31-year old McDonnell Douglas DC-9-32 crashed on the slopes of Mount Sumagaya in Claveria, Misamis...
, a DC-9-32 travelling from ManilaManilaManila is the capital of the Philippines. It is one of the sixteen cities forming Metro Manila.Manila is located on the eastern shores of Manila Bay and is bordered by Navotas and Caloocan to the north, Quezon City to the northeast, San Juan and Mandaluyong to the east, Makati on the southeast,...
to Cagayan de Oro, crashed on the slopes of Mount SumagayaMount SumagayaMount Sumagaya is a mountain on the northern part of the island of Mindanao in the Philippines. It is under the jurisdictional territory of the municipality of Claveria. It stands at a height of about 2, 248 meters high....
in Misamis OrientalMisamis OrientalMisamis Oriental is a province of the Philippines located in the Northern Mindanao region. Its capital and provincial center is Cagayan de Oro City...
, killing all 104 people on board. The crash was one of The Philippines's deadliest air disasters. Aviation investigators deemed the incident to be caused by pilot error when the plane made a non-regular stopover to TaclobanTacloban CityThe City of Tacloban is a port city approximately 360 miles southeast of Manila. It is the first in Eastern Visayas to be classified as a Highly Urbanized City. It is the capital of the Philippine province of Leyte and is the largest city in terms of population in Eastern Visayas...
. Flight 387 was supposed to be a direct flight but due to the stopover, the pilots were not familiar with the route.
EU aviation blacklist
Cebu Pacific, along with all other Philippine-based airlines have been banned from flying to the European UnionEuropean Union
The European Union is an economic and political union of 27 independent member states which are located primarily in Europe. The EU traces its origins from the European Coal and Steel Community and the European Economic Community , formed by six countries in 1958...
with effect 31 March 2010. The European Commission
European Commission
The European Commission is the executive body of the European Union. The body is responsible for proposing legislation, implementing decisions, upholding the Union's treaties and the general day-to-day running of the Union....
, in its statement, said that it "acknowledges the recent efforts launched by the competent authorities to reform the civil aviation system in the Philippines and steps taken to address safety deficiencies reported by the FAA and ICAO and measures taken by two carriers – Philippines Airlines and Cebu Airlines – to ensure safety of operations. It is ready to support the Philippines to overcome serious safety deficiencies."
In October 2010, EU aviation authorities visited the Philippines to conduct safety assessments, observing positive reforms in the safety standards being taken by the Civil Aviation Authority of the Philippines. The EU is subsequently considering lifting their ban, however they have made recommendations for greater collaboration between the CAAP and Philippine government to further progress improvement.