Amber MacArthur
Encyclopedia
Amber Dawn MacArthur is a Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 and netcasting personality. MacArthur is currently the co-host of BNN's App Central.

MacArthur also produces and co-hosts her own video podcast
Video podcast
Video podcast is a term used for the online delivery of video on demand video clip content via Atom or RSS enclosures...

, called commandN
CommandN
commandN is a twice monthly tech news video show with hosts/producers Amber MacArthur, Christopher Dick , Lara Killian, and Jeff MacArthur....

, and co-hosts the TWiT
Twit
Twit may refer to: A person of lesser intelligence, it is normally used in a humors way.*Idiot, a mentally deficient or self-defeating person*TWiT.tv, a podcast network**This Week in Tech , a podcast on the previously-listed network...

 podcast network's Social Hour (successor to net@night/Inside the Net
Inside the Net
Inside the Net was a weekly podcast , part of the TWiT.tv network, hosted by Amber MacArthur and Leo Laporte. Inside the Net covered areas of the Internet considered to be new and useful. Inside the Net featured interviews with behind-the-scenes developers for the latest web sites and web...

). MacArthur is known for the series Call for Help, but has also hosted on Torrent
Torrent (TV Series)
Torrent is a TV show on G4 Canada, that premiered April 6, 2006, at 8pm ET/6pm PT.Torrent was originally hosted by Amber MacArthur, and later hosted by Matt Harris. The show is currently hosted by Eliza Bayne and Eric Morin...

and Gadgets and Gizmos
Gadgets and Gizmos
Gadgets and Gizmos was a Canadian television program about technology gadgets and reviews shown on G4techTV Canada. The show, along with Call for Help, is a Canadian recreation of a TechTV original series known as Fresh Gear. It was hosted by Call for Help co-host Amber MacArthur, along with Marc...

for G4techTV Canada
G4techTV Canada
G4 Canada is a Canadian English language Category A specialty channel owned by Rogers Media. The name is licensed from NBCUniversal, who formerly owned a stake in the channel...

. MacArthur worked for over a year for Citytv
Citytv
Citytv is a Canadian English language television system owned and operated by Rogers Communications under its Rogers Broadcasting Ltd. division...

's CityNews
CityNews
CityNews is the title of local television newscasts currently seen on CITY-TV Toronto, Canada. It premiered on September 12, 1977 under the name CityPulse, then spread to Citytv stations in other cities across Canada. Due to severe financial issues, as of January 19, 2010, the only station that...

 and CP24, and she had returned to the now CTV-owned CP24 as New Media Specialist and was the host of Webnation
Webnation
Webnation is a television show about technology that is aired on CP24 in Toronto, Canada. It features technology news, viral videos, reviews and trends. The program first aired on October 14, 2009, and replaces the talk television show HomePage...

. She previously hosted and produced a show for Xbox
Xbox
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console...

 called "Girls Go Geek" with Christopher Dick that features women in technology.

Background

MacArthur is originally from Charlottetown
Charlottetown
Charlottetown is a Canadian city. It is both the largest city on and the provincial capital of Prince Edward Island, and the county seat of Queens County. Named after Queen Charlotte, the wife of George III, Charlottetown was first incorporated as a town in 1855 and designated as a city in 1885...

, Prince Edward Island
Prince Edward Island
Prince Edward Island is a Canadian province consisting of an island of the same name, as well as other islands. The maritime province is the smallest in the nation in both land area and population...

 and currently lives in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

. She received an undergraduate degree in English from Dalhousie University
Dalhousie University
Dalhousie University is a public research university located in Halifax, Nova Scotia, Canada. The university comprises eleven faculties including Schulich School of Law and Dalhousie University Faculty of Medicine. It also includes the faculties of architecture, planning and engineering located at...

, and studied Journalism at the University of King's College
University of King's College
The University of King's College is a post-secondary institution in Halifax, Nova Scotia, Canada. King's is a small liberal arts university offering mainly undergraduate programs....

 in Halifax, Nova Scotia
Nova Scotia
Nova Scotia is one of Canada's three Maritime provinces and is the most populous province in Atlantic Canada. The name of the province is Latin for "New Scotland," but "Nova Scotia" is the recognized, English-language name of the province. The provincial capital is Halifax. Nova Scotia is the...

. She enjoys running
Running
Running is a means of terrestrial locomotion allowing humans and other animals to move rapidly on foot. It is simply defined in athletics terms as a gait in which at regular points during the running cycle both feet are off the ground...

, snowboarding
Snowboarding
Snowboarding is a sport that involves descending a slope that is covered with snow on a snowboard attached to a rider's feet using a special boot set onto mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing. It was developed in the U.S.A...

, randomly browsing the internet, wrist watches, not collecting wrist watches, usability articles, and spontaneous road trips. Her brother is Jeff MacArthur
Jeff MacArthur
Jeff MacArthur is a Canadian netcasting and tech personality. MacArthur co-created the popular commandN.tv technology/social media video podcast with his sister, Amber MacArthur Jeff MacArthur is a Canadian netcasting and tech personality. MacArthur co-created the popular commandN.tv...

. She and Chris Dick have one son, Connor, born while not married on February 8, 2009.

Career

Technology

MacArthur worked for Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 for two years as a web strategist, as a web designer at Razorfish
Avenue A/Razorfish
Razorfish Inc. is one of the world's largest interactive agencies. Razorfish provides services including digital advertising and content creation, media buying, strategic counsel, analytics, technology and user experience...

 in San Francisco, and as a judge at the Webby Awards
Webby Awards
A Webby Award is an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile....

 2000. She was also Director of Web Marketing at HigherMarkets, "where she managed corporate branding initiatives, software usability and online course development." In 2007 she co-founded a media company MGImedia Communications Inc. with her brother Jeff.

Television

Upon graduation, MacArthur worked in her hometown of Charlottetown
Charlottetown
Charlottetown is a Canadian city. It is both the largest city on and the provincial capital of Prince Edward Island, and the county seat of Queens County. Named after Queen Charlotte, the wife of George III, Charlottetown was first incorporated as a town in 1855 and designated as a city in 1885...

 at CBC Television
CBC Television
CBC Television is a Canadian television network owned by the Canadian Broadcasting Corporation, the national public broadcaster.Although the CBC is supported by public funding, the television network supplements this funding with commercial advertising revenue, in contrast to CBC Radio which are...

, as an associate reporter from April to July 1999, and the San Francisco radio station KQED
KQED-FM
KQED-FM is an NPR-member radio station owned by Northern California Public Broadcasting in San Francisco, California.KQED-FM was founded by James Day in 1969 as the radio arm of KQED Television. The founding manager was Bernard Mayes who later went on to be Executive Vice-President of KQED TV and...

. In July 2002, she co-hosted a Discovery Channel Canada
Discovery Channel Canada
Discovery Channel is a Canadian English language Category A specialty channel devoted to nature, adventure, science and technology programming. Discovery Channel is currently owned by CTV Specialty Television Inc...

 special "Science on the Red Carpet", with Dave Foley
Dave Foley
David Scott "Dave" Foley is a Canadian comedian, writer, director, and producer best known for his work in The Kids in the Hall, NewsRadio, A Bug's Life, and Celebrity Poker Showdown...

 at the Science & Technical Academy Awards. She appeared weekly in the summer of 2006, as a tech columnist for CBC Newsworld
CBC Newsworld
CBC News Network is a Canadian English language Category C specialty news channel owned and operated by the Canadian Broadcasting Corporation . It broadcasts into over 10 million homes in Canada. It is the world's third-oldest television service of this nature, after CNN in the United States and...

.

MacArthur later became a host on Call for Help, a technology series produced for G4techTV Canada
G4techTV Canada
G4 Canada is a Canadian English language Category A specialty channel owned by Rogers Media. The name is licensed from NBCUniversal, who formerly owned a stake in the channel...

, which still airs daily on G4techTV Canada
G4techTV Canada
G4 Canada is a Canadian English language Category A specialty channel owned by Rogers Media. The name is licensed from NBCUniversal, who formerly owned a stake in the channel...

 in Canada and on HOW TO Channel
HOW TO Channel
HOW TO Channel was an Australian cable and satellite television channel. It was carried on the Foxtel Digital, Optus TV featuring Foxtel Digital and Austar Digital platforms. It was owned by Premier Media Group, a 50/50 joint venture of Publishing and Broadcasting Limited and News Corporation.The...

 in Australia. MacArthur is the subject of a song written in tribute to Call for Help 2.0. While working as a host on Call for Help, MacArthur joined the series Gadgets and Gizmos
Gadgets and Gizmos
Gadgets and Gizmos was a Canadian television program about technology gadgets and reviews shown on G4techTV Canada. The show, along with Call for Help, is a Canadian recreation of a TechTV original series known as Fresh Gear. It was hosted by Call for Help co-host Amber MacArthur, along with Marc...

as a co-host, working with Marc Saltzman and Andy Walker until the show ended production in 2005.

From August 2004 to September 2006, MacArthur was host of the G4techTV Canada
G4techTV Canada
G4 Canada is a Canadian English language Category A specialty channel owned by Rogers Media. The name is licensed from NBCUniversal, who formerly owned a stake in the channel...

 program, Torrent
Torrent (TV Series)
Torrent is a TV show on G4 Canada, that premiered April 6, 2006, at 8pm ET/6pm PT.Torrent was originally hosted by Amber MacArthur, and later hosted by Matt Harris. The show is currently hosted by Eliza Bayne and Eric Morin...

, which is still in production. She also hosted Gadgets & Gizmos for the Canadian channel.

On 28 August 2006, MacArthur announced on her blog that she was leaving her position at G4techTV and would no longer appear on Call For Help, Torrent, or Gadgets and Gizmos.

In mid-September, she joined Citytv, CP24 in Toronto with the title "New Media Specialist", to report on "new media and interactive trends" for CityNews International. She first appeared on the station's nightly newscast, CityNews at Six, commenting in another reporter's story on 9/11 conspiracy theories
9/11 conspiracy theories
9/11 conspiracy theories are theories that disagree with the widely accepted account that the September 11 attacks were perpetrated solely by al-Qaeda. These theories arose because of what proponents of the conspiracy theories believe to be inconsistencies in the official conclusions or some...

 propagated through the Internet. Segments since have ranged from former sex trade workers blogging Robert Pickton
Robert Pickton
Robert William "Willie" Pickton of Port Coquitlam, British Columbia, Canada is a former pig farmer and serial killer convicted of the second-degree murders of six women. He is also charged in the deaths of an additional twenty women, many of them prostitutes and drug users from Vancouver's...

 trial, to a Toronto Transit Commission
Toronto Transit Commission
-Island Ferry:The ferry service to the Toronto Islands was operated by the TTC from 1927 until 1962, when it was transferred to the Metro Parks and Culture department. Since 1998, the ferry service is run by Toronto Parks and Recreation.-Gray Coach:...

/Google Maps
Google Maps
Google Maps is a web mapping service application and technology provided by Google, free , that powers many map-based services, including the Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps API...

 mashup.

In January 2007, she launched a weekly program on CP24, which became quite popular as a vodcast. Originally titled "Inside Popnology", the CHUM Television-produced program quickly became Webnation
Webnation
Webnation is a television show about technology that is aired on CP24 in Toronto, Canada. It features technology news, viral videos, reviews and trends. The program first aired on October 14, 2009, and replaces the talk television show HomePage...

. She resigned in October to go for freelance projects, feeling she was being asked to target too old an audience, and wanted to pursue two projects in the United States. They convinced her to stick around for two more months, after Rogers Communications promised her show would be weekly on the Citytv
Citytv
Citytv is a Canadian English language television system owned and operated by Rogers Communications under its Rogers Broadcasting Ltd. division...

 network and on G4techTV Canada
G4techTV Canada
G4 Canada is a Canadian English language Category A specialty channel owned by Rogers Media. The name is licensed from NBCUniversal, who formerly owned a stake in the channel...

, reformatted, as of January 2008 as Webnation V2. (CTV
CTV television network
CTV Television Network is a Canadian English language television network and is owned by Bell Media. It is Canada's largest privately-owned network, and has consistently placed as Canada's top-rated network in total viewers and in key demographics since 2002, after several years trailing the rival...

's parent company; CTVglobemedia
CTVglobemedia
CTVglobemedia , was one of Canada's largest private media companies. Its operations include newspaper publishing , television broadcasting and production , radio broadcasting , and their respective Internet properties.Originally established by BCE and the Thomson family in 2001 combining CTV Inc.,...

 bought out CHUM Limited in June 2007, with the exception of the Citytv network, which was sold to Rogers.)

She was informed on 4 January 2008 that the budget was not there for the program. Just before the announcement, the program was named the "Top New Podcast Award for 2007" by iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

. Citytv began airing The Lab with Leo Laporte
The Lab with Leo Laporte
The Lab with Leo Laporte was a technology-based television program hosted by Leo Laporte. Episode #1 debuted on April 23, 2007 on G4techTV Canada and HOW TO Channel Australia. The program was produced by Greedy Productions in Vancouver, BC. Production was overseen by the show's producer, Matt...

around this time. CP24 has since made some reorganization to the anchors/reporters as a result of the change in ownership of CP24's former parent company; CHUM Limited. For a time, after David Onley
David Onley
David Charles Onley, OOnt is the 28th and current Lieutenant Governor of Ontario, Canada.Onley was a television journalist prior to his viceregal appointment. He worked primarily for Citytv as a science and technology reporter, and for the 24-hour news station CablePulse 24 as a news anchor and...

 was named Lieutenant Governor of Ontario
Lieutenant Governor of Ontario
The Lieutenant Governor of Ontario is the viceregal representative in Ontario of the Canadian monarch, Queen Elizabeth II, who operates distinctly within the province but is also shared equally with the ten other jurisdictions of Canada and resides predominantly in her oldest realm, the United...

, MacArthur hosted Home Page
Home Page (television series)
Home Page was a technology television that aired show on CablePulse 24, hosted by Omar Sachedina.Original host David Onley left the program, after being appointed Lieutenant Governor of Ontario. He was replaced by Amber MacArthur on departure, and soon after Jee-Yun Lee took over, when MacArthur...

; Jee-Yun Lee replaced her when MacArthur resigned. MacArthur's Webnation
Webnation
Webnation is a television show about technology that is aired on CP24 in Toronto, Canada. It features technology news, viral videos, reviews and trends. The program first aired on October 14, 2009, and replaces the talk television show HomePage...

replaced HomePage on the CP24 schedule October 14, 2009.

Over the years, she has been a technology guest on CBC Newsworld
CBC Newsworld
CBC News Network is a Canadian English language Category C specialty news channel owned and operated by the Canadian Broadcasting Corporation . It broadcasts into over 10 million homes in Canada. It is the world's third-oldest television service of this nature, after CNN in the United States and...

, CBC Radio
CBC Radio
CBC Radio generally refers to the English-language radio operations of the Canadian Broadcasting Corporation. The CBC operates a number of radio networks serving different audiences and programming niches, all of which are outlined below.-English:CBC Radio operates three English language...

, Global TV
Global Television Network
Global Television Network is an English language privately owned television network in Canada, owned by Calgary-based Shaw Communications, as part of its Shaw Media division...

, CTV Montreal
CFCF-TV
CFCF-DT is a CTV-owned and operated station located in Montreal, Quebec, Canada...

, MTV Live
MTV Live
MTV Live was a U.S. television series that aired from 1997 to 1998 on MTV, featuring interviews with celebrity guests, live musical performances, news coverage, and music video premieres.-Series run:...

, MuchMoreMusic
MuchMoreMusic
MuchMore is a Canadian English language Category A specialty channel owned by Bell Media, based at 299 Queen Street West in Toronto, Ontario....

, Life Network, and CFRB.

Podcasting

In June 2005, MacArthur started the weekly video podcast
Podcasting
A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...

 commandN
CommandN
commandN is a twice monthly tech news video show with hosts/producers Amber MacArthur, Christopher Dick , Lara Killian, and Jeff MacArthur....

, which covers technology trends both online and offline. She continues to co-host this show. A commercial study found that commandN was the fifth most-downloaded podcast among surveyed Canadians.

Through October 2006, she worked on a podcast with Call for Help co-host Leo Laporte
Leo Laporte
Léo Gordon Laporte is an Emmy Award winning, American technology broadcaster, author, and entrepreneur. A former resident of Providence, Rhode Island, he now lives in Petaluma, California with his wife Jennifer and two children, Abby and Henry....

 called Inside the Net
Inside the Net
Inside the Net was a weekly podcast , part of the TWiT.tv network, hosted by Amber MacArthur and Leo Laporte. Inside the Net covered areas of the Internet considered to be new and useful. Inside the Net featured interviews with behind-the-scenes developers for the latest web sites and web...

, which then morphed into net@night, and has more recently morphed into The Social Hour with Sarah Lane
Sarah Lane
Sarah Christina Lane is an American television and Internet personality. She is most notably known for her appearances on TechTV's The Screen Savers, G4's Attack of the Show!, and Revision3's popSiren...

, a Monday lunch time live broadcast. The show is available as part of the TWIT.tv network
TWiT.tv (network)
The TWiT Netcast Network, which is the operating trade name of TWiT LLC, is a podcast network run by technology broadcaster and author Leo Laporte. The network began operation in April 2005 with the launch of This Week in Tech. Security Now was the second podcast on the network, debuting in...

.

MacArthur describes how various types of technology work on the Canadian Broadcasting Corporation
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation, commonly known as CBC and officially as CBC/Radio-Canada, is a Canadian crown corporation that serves as the national public radio and television broadcaster...

 radio show/podcast Spark http://www.cbc.ca/spark/.

Journalism

Since summer of 2006, she has written a monthly "Web Trends" column for The Calgary Sun Urbane Magazine. She has been quoted by major Canadian newspapers, when they need a tech expert. Now Magazine
NOW (magazine)
Now is a free weekly newspaper in Toronto, Canada. It was first printed on September 10, 1981 by Michael Hollett and Alice Klein. Now is an alternative weekly mixing arts and entertainment news with political coverage....

declared her the "Best geek personality", 2006.

Writing

On June 15th, 2010 in Canada (June 10th in the US) Amber launched her first book, Power Friending: Demystifying Social Media to Grow Your Business, to great success and it quickly made it onto the Globe & Mail Bestsellers Top 10 list .

External links


Interviews

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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