MuchMoreMusic
Encyclopedia
MuchMore is a Canadian
English language
Category A specialty channel
owned by Bell Media, based at 299 Queen Street West in Toronto
, Ontario
.
MuchMore is devoted to music, music-related programming and pop culture, with its music programming focusing more on adult contemporary music
, classic rock
, and lighter music than its sister station, MuchMusic
. Its programming consists of music video
s, films, concerts, reality TV and pop culture shows, including a number of titles licensed from the American channel VH1
.
s for the first time since 1987. On August 31, 1993, MuchMusic and CITY-TV
co-founder Moses Znaimer
announced on-air the proposal by CHUM Limited
to launch a specialty channel called MuchMoreMusic as an adult music/lifestyle channel, quoted as offering music more "familiar, tuneful, [and] melodic" for an audience who "could do with a little less rock and rap and metal". This followed CHUM's earlier application for MuchCountry, a country music
channel. "Melodic pop
, soft rock
, jazz
, soul
and blues
" were to be some of the genres played by MMM; according to MuchMusic, the new channel would be able to provide such music to the "sizable" portion of its existing audience who enjoyed such softer music but could not find it reliably on MuchMusic.
At a subsequent February 1994 public hearing, the CRTC reviewed a total of seven applications for music channels, comprising five country music channels, MuchMoreMusic, and CHUM's MusiquExtra, which was to be a French-language adult contemporary counterpart. In a Canadian Press
article, commissioner Adrian Burns noted concerns with giving one operator control of multiple music channels; Znaimer, meanwhile, claimed that there was no room for more than one operator of music channels in Canada. In June, the MuchMoreMusic application was denied by the Commission, as well as the MuchCountry and MusiquExtra proposals;http://www.crtc.gc.ca/eng/archive/1995/..%5C..%5CDecisions%5C1994%5CDB94-287.htm out of the seven, the only application approved was Maclean-Hunter
and Rawlco Communications
' The Country Network, which has since become CMT.http://www.crtc.gc.ca/eng/archive/1994/DB94-284.HTM Subsequently, the CRTC was criticized for passing only 10 of the 48 total applications.
Then, in January 1996, the next round of licensing began, drawing another 44 applications; CHUM submitted nine of these, including MuchMoreMusic and the French-language adult contemporary channel, now called MusiMax
(formerly MusicMax). The new application, delivered by MuchMusic programmer Denise Donlon
on May 8, 1996, incorporated video testimonials by a number of Canadian musicians, including Anne Murray
, Bruce Cockburn
, Burton Cummings
, Celine Dion
, David Foster
, Lawrence Gowan
, Dan Hill
, and Marc Jordan
, attesting to the need for the channel; Donlon conceded, in a Canadian Press article, that a number of Canadian musicians were no longer filming music videos because MuchMusic was not able to accommodate every music genre equally. On the same day, CHUM also made pitches for Canadian Learning Television
and Computer Access, a later rejected computer education channel.
MuchMoreMusic was licensed by the CRTC in 1996 (as well as some of CHUM's other proposals rejected in 1994, including CablePulse24, Space, and Musimax) and was launched on October 5, 1998 under the ownership of CHUM Limited.
In April 2000, full-time staff and programming was expanded, including daytime "information segments". Studio space, at 299 Queen Street West, was shared with MuchMusic until May 2000, when it was moved to the fourth floor.
On June 22, 2007, CTVglobemedia gained control of MuchMoreMusic as a result of a takeover of CHUM Limited.
On March 31, 2009, MuchMoreMusic was re-launched with a new on-air format and subsequently became known as MuchMore. The change-over took effect at 6:00 a.m. EST
with the first edition of the newly branded morning video flow series Juiced!
Ownership changed hands once again, when Bell Canada
gained 100% control of CTVglobemedia's assets including MuchMore it did not already own, on April 1, 2011, CTVglobemedia was replaced by Bell Media.
In January 1999, The Globe and Mail
critic John Doyle
commented on the channel's invariant hosting at the time: "It appears to be staffed by one person only, Jana Lynne White. The woman does everything -- interviews, running down the appalling video chart, promos, everything except come to your house and turn on the TV for you." The channel's early lineup also included the MuchMusic program ClipTrip, transferred to MuchMoreMusic, along with its host Diego Fuentes, the winner of MuchMusic's 1995 VJ search. In May 2000, Bill Welychka
also transferred from MuchMusic, to host Freshly Pressed and later The Loop.
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
English language
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
Category A specialty channel
Specialty channel
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic....
owned by Bell Media, based at 299 Queen Street West in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
, Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
.
MuchMore is devoted to music, music-related programming and pop culture, with its music programming focusing more on adult contemporary music
Adult contemporary music
Adult contemporary music is a broad style of popular music that ranges from lush 1950s and 1960s vocal music to predominantly ballad-heavy music with varying degrees of rock influence, as well as a radio format that plays such music....
, classic rock
Classic rock
Classic rock is a radio format which developed from the album-oriented rock format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the hard rock genre that peaked in popularity in the...
, and lighter music than its sister station, MuchMusic
MuchMusic
MuchMusic is a Canadian English language Category A specialty channel owned by Bell Media. MuchMusic is dedicated to music-related programs, pop and youth culture.-History:...
. Its programming consists of music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
s, films, concerts, reality TV and pop culture shows, including a number of titles licensed from the American channel VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
.
History
In June 1993, the Canadian Radio-television and Telecommunications Commission (CRTC) began accepting applications to licence new Canadian specialty channelSpecialty channel
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic....
s for the first time since 1987. On August 31, 1993, MuchMusic and CITY-TV
CITY-TV
CITY-DT, Channel 57 , is a television station based in Toronto, Ontario, Canada owned and operated by Rogers Media...
co-founder Moses Znaimer
Moses Znaimer
Moses Znaimer, M.A., O.Ont is a co-founder and former head of Citytv, the first independent television station in Toronto, Canada, and the current head of ZoomerMedia.-Early life and career:...
announced on-air the proposal by CHUM Limited
CHUM Limited
CHUM Limited was a media company based in Toronto, Ontario, Canada from 1945 to 2007. Immediately prior to its acquisition, it held full or joint control of two Canadian television systems — Citytv and A-Channel — comprising 11 local stations, and one CBC Television affiliate, one...
to launch a specialty channel called MuchMoreMusic as an adult music/lifestyle channel, quoted as offering music more "familiar, tuneful, [and] melodic" for an audience who "could do with a little less rock and rap and metal". This followed CHUM's earlier application for MuchCountry, a country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
channel. "Melodic pop
Melodic music
Melodic Imitation is a term that covers various genres of non-classical music which are primarily characterised by the dominance of a single strong melody line. Rhythm, tempo and beat are subordinate to the melody line or tune, which is generally easily memorable, and followed without great...
, soft rock
Soft rock
Soft rock is a style of music which uses the techniques of rock music to compose a softer, more toned-down sound. Soft rock songs generally tend to focus on themes like love, everyday life and relationships. The genre tends to make heavy use of acoustic guitars, pianos, synthesizers and sometimes...
, jazz
Jazz
Jazz is a musical style that originated at the beginning of the 20th century in African American communities in the Southern United States. It was born out of a mix of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th...
, soul
Soul music
Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blues. According to the Rock and Roll Hall of Fame, soul is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of...
and blues
Blues
Blues is the name given to both a musical form and a music genre that originated in African-American communities of primarily the "Deep South" of the United States at the end of the 19th century from spirituals, work songs, field hollers, shouts and chants, and rhymed simple narrative ballads...
" were to be some of the genres played by MMM; according to MuchMusic, the new channel would be able to provide such music to the "sizable" portion of its existing audience who enjoyed such softer music but could not find it reliably on MuchMusic.
At a subsequent February 1994 public hearing, the CRTC reviewed a total of seven applications for music channels, comprising five country music channels, MuchMoreMusic, and CHUM's MusiquExtra, which was to be a French-language adult contemporary counterpart. In a Canadian Press
Canadian Press
Canadian Press Enterprises Inc. is the entity which "will take over the operations of the Canadian Press" according to a November 26, 2010 article in the Toronto Star...
article, commissioner Adrian Burns noted concerns with giving one operator control of multiple music channels; Znaimer, meanwhile, claimed that there was no room for more than one operator of music channels in Canada. In June, the MuchMoreMusic application was denied by the Commission, as well as the MuchCountry and MusiquExtra proposals;http://www.crtc.gc.ca/eng/archive/1995/..%5C..%5CDecisions%5C1994%5CDB94-287.htm out of the seven, the only application approved was Maclean-Hunter
Maclean-Hunter
Maclean-Hunter was a Canadian communications company, which had diversified holdings in radio, television, magazines, newspapers and cable television distribution....
and Rawlco Communications
Rawlco Communications
Rawlco Radio Ltd. is a Canadian media company. The company is the sole proprietor of thirteen radio stations in the provinces of Alberta and Saskatchewan, and the majority partner in Northwestern Radio Partnership, which owns four other stations in Saskatchewan...
' The Country Network, which has since become CMT.http://www.crtc.gc.ca/eng/archive/1994/DB94-284.HTM Subsequently, the CRTC was criticized for passing only 10 of the 48 total applications.
Then, in January 1996, the next round of licensing began, drawing another 44 applications; CHUM submitted nine of these, including MuchMoreMusic and the French-language adult contemporary channel, now called MusiMax
MusiMax
MusiMax is a Canadian French language Category A specialty channel owned by Astral Media operating out of Montreal, Quebec.MusiMax is devoted to music and music related programming focusing more on adult contemporary, soft-rock, classic rock and lighter music than its sister station, MusiquePlus...
(formerly MusicMax). The new application, delivered by MuchMusic programmer Denise Donlon
Denise Donlon
Denise Anne Donlon, CM is a Canadian executive, television producer, television host, and programme director.Born in Toronto, Ontario, she joined MuchMusic in 1985 as a host and producer...
on May 8, 1996, incorporated video testimonials by a number of Canadian musicians, including Anne Murray
Anne Murray
Morna Anne Murray CC, ONS is a Canadian singer in pop, country and adult contemporary styles whose albums have sold over 54 million copies....
, Bruce Cockburn
Bruce Cockburn
Bruce Douglas Cockburn OC is a Canadian folk/rock guitarist and singer-songwriter. His most recent album was released in March 2011. He has written songs in styles ranging from folk to jazz-influenced rock to rock and roll.-Biography:...
, Burton Cummings
Burton Cummings
Burton L. Cummings, OC, OM is a Canadian musician and songwriter.He was the lead singer and frequent keyboardist for the Canadian rock band The Guess Who...
, Celine Dion
Celine Dion
Céline Marie Claudette Dion, , , is a Canadian singer. Born to a large family from Charlemagne, Quebec, Dion emerged as a teen star in the French-speaking world after her manager and future husband René Angélil mortgaged his home to finance her first record...
, David Foster
David Foster
David Walter Foster, OC, OBC , is a Canadian musician, record producer, composer, singer, songwriter, and arranger, noted for discovering singers such as Michael Bublé, Josh Groban, and Charice Pempengco; and for producing some of the most successful artists in the world, such as Céline Dion, Toni...
, Lawrence Gowan
Lawrence Gowan
Lawrence Gowan is a Scottish-born Canadian musician. Gowan has been both a solo artist and the current keyboardist and vocalist of the band Styx. His musical style is usually classified in the category of progressive rock.-Career:...
, Dan Hill
Dan Hill
Daniel Grafton "Dan" Hill IV is a Canadian pop singer and songwriter. He had two major hits with his songs, "Sometimes When We Touch" and "Can't We Try," a duet with Vonda Shepard.-Early life and career:...
, and Marc Jordan
Marc Jordan
Marc Jordan , is a Canadian singer-songwriter, record producer, session musician, and actor. Covering a wide variety of genres, he has written songs for a number of well-known artists, including Diana Ross, Rod Stewart, Cher, Bette Midler, and Josh Groban...
, attesting to the need for the channel; Donlon conceded, in a Canadian Press article, that a number of Canadian musicians were no longer filming music videos because MuchMusic was not able to accommodate every music genre equally. On the same day, CHUM also made pitches for Canadian Learning Television
Canadian Learning Television
Oprah Winfrey Network is a Canadian English language Category A specialty channel owned by Corus Entertainment. OWN is a specialty television service targeted to women, offering a blend of lifestyle, information, and entertainment programming....
and Computer Access, a later rejected computer education channel.
MuchMoreMusic was licensed by the CRTC in 1996 (as well as some of CHUM's other proposals rejected in 1994, including CablePulse24, Space, and Musimax) and was launched on October 5, 1998 under the ownership of CHUM Limited.
In April 2000, full-time staff and programming was expanded, including daytime "information segments". Studio space, at 299 Queen Street West, was shared with MuchMusic until May 2000, when it was moved to the fourth floor.
On June 22, 2007, CTVglobemedia gained control of MuchMoreMusic as a result of a takeover of CHUM Limited.
On March 31, 2009, MuchMoreMusic was re-launched with a new on-air format and subsequently became known as MuchMore. The change-over took effect at 6:00 a.m. EST
North American Eastern Time Zone
The Eastern Time Zone of the United States and Canada is a time zone that falls mostly along the east coast of North America. Its UTC time offset is −5 hrs during standard time and −4 hrs during daylight saving time...
with the first edition of the newly branded morning video flow series Juiced!
Ownership changed hands once again, when Bell Canada
Bell Canada
Bell Canada is a major Canadian telecommunications company. Including its subsidiaries such as Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for telephone and DSL Internet services in most of Canada east of Manitoba and in the northern territories,...
gained 100% control of CTVglobemedia's assets including MuchMore it did not already own, on April 1, 2011, CTVglobemedia was replaced by Bell Media.
Personalities/VJs
MuchMore does not use the same VJ format as MuchMusic, but does air some hosted programming, and also uses audio-only voiceover announcements of upcoming videos and during programs.In January 1999, The Globe and Mail
The Globe and Mail
The Globe and Mail is a nationally distributed Canadian newspaper, based in Toronto and printed in six cities across the country. With a weekly readership of approximately 1 million, it is Canada's largest-circulation national newspaper and second-largest daily newspaper after the Toronto Star...
critic John Doyle
John Doyle (critic)
John Doyle is one of the two television critics with Canada's The Globe and Mail newspaper. Doyle also covers major football events for the paper....
commented on the channel's invariant hosting at the time: "It appears to be staffed by one person only, Jana Lynne White. The woman does everything -- interviews, running down the appalling video chart, promos, everything except come to your house and turn on the TV for you." The channel's early lineup also included the MuchMusic program ClipTrip, transferred to MuchMoreMusic, along with its host Diego Fuentes, the winner of MuchMusic's 1995 VJ search. In May 2000, Bill Welychka
Bill Welychka
Bill Welychka is a Canadian television personality.Welychka joined CHUM Limited in 1988 as a video editor for MuchMusic...
also transferred from MuchMusic, to host Freshly Pressed and later The Loop.
Past
- Bill WelychkaBill WelychkaBill Welychka is a Canadian television personality.Welychka joined CHUM Limited in 1988 as a video editor for MuchMusic...
- Diego FuentesDiego FuentesDiego Fuentes is a Canadian actor of Chilean descent and Toronto socialite. He was MuchMusic's first ever VJ winner in 1995, going on to host the popular Clip Trip show on MuchMusic's sister station, MuchMoreMusic....
- Jana Lynne White
- Karen BertelsenKaren BertelsenKaren Bertelsen is the host of HGTV Canada's Superstar styled shows, Handyman Superstar Challenge, Designer Superstar Challenge and Slice Network's Superstar Hair Challenge....
- Karina Huber
- Richard Cazeau
- Traci Melchor
See also
- List of programs broadcast by MuchMore
- MusiMaxMusiMaxMusiMax is a Canadian French language Category A specialty channel owned by Astral Media operating out of Montreal, Quebec.MusiMax is devoted to music and music related programming focusing more on adult contemporary, soft-rock, classic rock and lighter music than its sister station, MusiquePlus...
- the french equivalent of MuchMore