Wienermobile
Encyclopedia


A "Wienermobile" is an automobile
Automobile
An automobile, autocar, motor car or car is a wheeled motor vehicle used for transporting passengers, which also carries its own engine or motor...

 shaped like a hot dog
Hot dog
A hot dog is a sausage served in a sliced bun. It is very often garnished with mustard, ketchup, onions, mayonnaise, relish and/or sauerkraut.-History:...

 on a bun
Bun
A bun is a small, usually sweet, bread. Commonly they are hand-sized or smaller, domed in shape, with a flat bottom. A bun can also be a savory bread roll similar to a bap or barmcake....

 that is used to promote
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

 and advertise
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 Oscar Mayer
Oscar Mayer
Oscar Mayer is an American meat and cold cut production company, owned by Kraft Foods, known for its hot dogs, bologna, bacon and Lunchables products.-History:...

 products. It was created in 1936 by Oscar's nephew, Carl G. Mayer, and variants are still used by Oscar Mayer today. In 2004, Oscar Mayer announced a contest whereby customers could win the right to use the Wienermobile for a day. Within a month, the contest had generated over 15,000 entries. Drivers of the Wienermobiles are known as Hotdoggers and often hand out toy whistles shaped as replicas of the Wienermobile, known as Wienerwhistles.

History

The Oscar Mayer Wienermobile has evolved from Carl Mayer's original 1936 vehicle to the current vehicles seen on the road today. Although gas rationing kept the Wienermobile off the road during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, in the 1950s Oscar Mayer and the Gerstenslager Company
Gerstenslager
The Gerstenslager Company, a subsidiary of Worthington Industries, is a maker of past model body panels for several major auto makers. In the 1950s the company was best known for making large custom vehicles such as bookmobiles, canteens and mobile television units.-History:The company started in...

 created several new vehicles using a Dodge
Dodge
Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....

 chassis or a Willys
Willys
Willys was the brand name used by Willys-Overland Motors, an American automobile company best known for its design and production of military Jeeps and civilian versions during the 20th century.-Early History:In 1908, John Willys bought the Overland Automotive Division of Standard Wheel Company...

 Jeep chassis. One of these models is on display at the Henry Ford Museum in Dearborn, MI. These Wienermobiles were piloted by "Little Oscar" who would visit stores, schools, orphanages, children's hospitals, and participate in parades and festivals.

In 1969, new Wienermobiles were built upon a Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...

 motor home chassis and featured Ford Thunderbird
Ford Thunderbird
The Thunderbird , is an automobile manufactured by the Ford Motor Company in the United States over eleven model generations from 1955 through 2005...

 taillights. The 1969 vehicle was the first Wienermobile to travel to foreign countries. In 1976 Plastic Products, Inc., built a fiberglass and styrofoam model, again on a Chevrolet motor home chassis.

In 1988, Oscar Mayer launched its Hotdogger program, where recent college graduates were hired to drive the Wienermobile through various parts of the nation and abroad. Using a converted Chevrolet van chassis, Stevens Automotive Corporation and noted industrial designer Brooks Stevens
Brooks Stevens
Clifford Brooks Stevens was an American industrial designer of home furnishings, appliances, automobiles and motorcycles — as well as a graphic designer and stylist....

 built a fleet of six Wienermobiles for the new team of Hotdoggers.

In 1995, the Wienermobile grew in size to 27 feet long and 11 feet high. The most recent version of the Wienermobile before the 2009 model and 2011 model being built, which was built in 2004, has been updated to include a voice activated GPS navigation device
GPS navigation device
A GPS navigation device is any device that receives Global Positioning System signals for the purpose of determining the device's current location on Earth...

, an audio center with a wireless microphone, and a horn that plays the Wiener Jingle in 21 different genres from Cajun to Rap to Bossa Nova, according to American Eats
American Eats
American Eats was an American documentary series that aired on The History Channel from June to November 2006. The program follows in the footsteps of the earlier documentaries American Eats: History on a Bun and American Eats: More American eats both of which also aired on the History Channel in...

.

There are eight active Wienermobiles in existence. The current full-sized Wienermobile sports fourth generation Pontiac Firebird
Pontiac Firebird
The Pontiac Firebird was built by the Pontiac division of General Motors between 1967 and 2002. The Firebird was introduced the same year as the automaker's platform-sharing model, the Chevrolet Camaro...

 taillights.
Year Manufacturer/Builder Chassis Engine
1936 General Body Company - Chicago, Illinois Purpose-built chassis N/A
1952 Gerstenslager
Gerstenslager
The Gerstenslager Company, a subsidiary of Worthington Industries, is a maker of past model body panels for several major auto makers. In the 1950s the company was best known for making large custom vehicles such as bookmobiles, canteens and mobile television units.-History:The company started in...

 - Wooster, Ohio
Wooster, Ohio
Wooster is a city in the U.S. state of Ohio and the county seat of Wayne County. The municipality is located in northeastern Ohio approximately SSW of Cleveland and SW of Akron. Wooster is noted as the location of The College of Wooster...

Dodge
Dodge
Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....

 chassis
N/A
1958 Brooks Stevens
Brooks Stevens
Clifford Brooks Stevens was an American industrial designer of home furnishings, appliances, automobiles and motorcycles — as well as a graphic designer and stylist....

Willys Jeep chassis N/A
1969 Oscar Mayer
Oscar Mayer
Oscar Mayer is an American meat and cold cut production company, owned by Kraft Foods, known for its hot dogs, bologna, bacon and Lunchables products.-History:...

 - Madison, Wisconsin
Madison, Wisconsin
Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....

Chevrolet chassis with Ford Thunderbird
Ford Thunderbird
The Thunderbird , is an automobile manufactured by the Ford Motor Company in the United States over eleven model generations from 1955 through 2005...

 taillights
V6 engine
1975 Plastics Products - Milwaukee, Wisconsin
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

fibreglass/styrofoam replica of 1969 V6 engine
1988 Stevens Automotive Corporation - Milwaukee, Wisconsin
Milwaukee, Wisconsin
Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

Chevrolet van chassis with Ford Thunderbird
Ford Thunderbird
The Thunderbird , is an automobile manufactured by the Ford Motor Company in the United States over eleven model generations from 1955 through 2005...

 taillights
V6 engine
1995 Harry Bradley of Carlin Manufacturing - Fresno, California
Fresno, California
Fresno is a city in central California, United States, the county seat of Fresno County. As of the 2010 census, the city's population was 510,365, making it the fifth largest city in California, the largest inland city in California, and the 34th largest in the nation...

Purpose-built chassis with Pontiac Grand Am
Pontiac Grand Am
The original Grand Am was introduced in the fall of 1972 as a 1973 model. It was based on the GM A platform along with other cars such as the Pontiac LeMans, Pontiac GTO, Chevrolet Chevelle, Buick Century, and the Oldsmobile Cutlass Supreme...

 headlights, Pontiac Trans Am taillights
N/A
2000 Craftsmen Industries Incorporated - St. Charles, Missouri GMC W-series
Isuzu Elf
The is a light duty truck produced by Isuzu. Outside Japan it is known as N-series.The range was primarily available in Japan, Hong Kong and some other Asian countries, and since the late 1980s, also in the United States, Chile, Colombia , and Peru The is a light duty truck produced by Isuzu....

 chassis
5700 Vortec V8
2004 Prototype Source - Santa Barbara, California
Santa Barbara, California
Santa Barbara is the county seat of Santa Barbara County, California, United States. Situated on an east-west trending section of coastline, the longest such section on the West Coast of the United States, the city lies between the steeply-rising Santa Ynez Mountains and the Pacific Ocean...

GMC W-series
Isuzu Elf
The is a light duty truck produced by Isuzu. Outside Japan it is known as N-series.The range was primarily available in Japan, Hong Kong and some other Asian countries, and since the late 1980s, also in the United States, Chile, Colombia , and Peru The is a light duty truck produced by Isuzu....

 chassis with Pontiac Firebird
Pontiac Firebird
The Pontiac Firebird was built by the Pontiac division of General Motors between 1967 and 2002. The Firebird was introduced the same year as the automaker's platform-sharing model, the Chevrolet Camaro...

 taillights
6.0L 300-5700 Vortec V8
2008 Prototype Source - Santa Barbara, California
Santa Barbara, California
Santa Barbara is the county seat of Santa Barbara County, California, United States. Situated on an east-west trending section of coastline, the longest such section on the West Coast of the United States, the city lies between the steeply-rising Santa Ynez Mountains and the Pacific Ocean...

Mini Cooper S 1.6L Supercharged I-4

Source: Oscar Mayer

Drivers

There are currently eight active Wienermobiles, six of which are the full-sized familiar models (the other two are the Mini and the food truck versions) with each assigned a part of the country. The "hotdogger" position of driving the Wienermobile is open to U.S. citizens, and the job lasts from the first of June until the following first of June. Only college seniors who are about to graduate are eligible. Both current hotdoggers and Oscar Mayer recruiters visit college campuses across the country in search of the next round of hotdoggers. Candidates are screened from an average of 2000 applicants. Every March a pool of thirty final-round candidates are brought to Kraft and Oscar Mayer headquarters in Madison, Wisconsin, for interviews. Each vehicle can hold two hotdoggers, and twelve people are chosen. Currently there are about 300 hotdogger alumni.

Models

Toys and smaller versions of the Wienermobile have been made over the years. Hot Wheels
Hot Wheels
Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.-Models:...

 has issued two diecast versions of the car.

Vanity license plates

  • YUMMY
  • OUR DOG
  • IWSHIWR
  • OH I WISH
  • WEENR
  • WNRMOBL
  • BOLOGNA
  • RELSHME
  • LIL LINK
  • BIG BUN
  • WNR MBLE

Mishaps and other incidents

In June 2002, a Wienermobile crew was "grilled" by police after driving on a road closed to commercial traffic near the Pentagon, just outside Washington, D.C. The "hot-doggers" (or Wienermobile drivers) were pulled over, questioned, then directed to the nearest exit without a ticket.

In June, 2007, a Wienermobile with the Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

 license plate of YUMMY made headlines after being stopped by an Arizona Department of Public Safety
Arizona Department of Public Safety
Arizona Department of Public Safety is a law enforcement agency with its usual focus being protection of all Arizona highways. The current Director is Robert C. Halliday, a previously retired DPS commander, who began his 5-year term in February 2010...

 officer for having an allegedly stolen license plate. Officer K. Lankow had observed the Wienermobile slowing traffic and checked the license plate to determine if the vehicle was street legal. The license plate came back as being stolen out of Columbia, Missouri, so the officer stopped the Wienermobile and detained the driver. Oscar Meyer had not notified police that they had obtained a replacement plate after the previous one had been stolen, and that it should be considered stolen only if not on a Wienermobile. The Wienermobile was released soon after the error was revealed.

On August 9, 2007, a Wienermobile with the Wisconsin license plate of WEENR was ticketed by Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

 police for parking in a no-parking/no-standing zone on Chicago's Magnificent Mile
Magnificent Mile
The Magnificent Mile, sometimes referred to as The Mag Mile, is a neighborhood in Chicago, Illinois, that runs along a portion of Michigan Avenue extending from the Chicago River to Oak Street in the Near North Side community area. The district is located adjacent to downtown; it is also one block...

.

On February 11, 2008, a Wienermobile slid off U.S. Route 15
U.S. Route 15
U.S. Route 15 is a -long United States highway, designated along South Carolina, North Carolina, Virginia, Maryland, Pennsylvania, and New York. The route is signed north–south, from U.S. Route 17 Alternate in Walterboro, South Carolina to Interstate 86 and NY 17 in Painted Post, New York.US...

 outside of Mansfield
Mansfield, Pennsylvania
Mansfield is a borough located in southern Tioga County, Pennsylvania, United States, in the Tioga River valley. It is situated at the intersection of U.S. Route 6 and U.S...

, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

, due to icy conditions following a winter storm, along with several other vehicles, drawing moderate local media attention. There were no injuries, and the Wienermobile suffered only minor damage.

On July 17, 2009, a Wienermobile on a dead end street
Cul-de-sac
A cul-de-sac is a word of French origin referring to a dead end, close, no through road or court meaning dead-end street with only one inlet/outlet...

 in Mount Pleasant, Wisconsin, was attempting to turn around in a residential driveway. The driver accidentally hit the gas pedal instead of the brake, which lodged the Wienermobile under the house and destroyed a deck.

From June 28, 2009, to July 19, 2009, a Wienermobile visited Hawaii
Hawaii
Hawaii is the newest of the 50 U.S. states , and is the only U.S. state made up entirely of islands. It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean, southwest of the continental United States, southeast of Japan, and northeast of...

 and was met with harsh criticism from the local Outdoor Circle, best known for pushing Hawaii's strict billboard ban through the 1927 legislature. A representative for the Oscar Mayer company insisted that the mobile hot-dog-on-a-bun did nothing wrong. There was no indication that an environmental impact statement will be demanded.

On March 5, 2010, a Wienermobile was damaged when a car crashed into its side and took off the bumper. There was minor injury to a 7-year-old child standing up in the Wienermobile.

During a rain storm on June 28, 2010, a Wienermobile rear-ended a car in Diboll, TX, on US 59 at Lumberjack Dr. Although no tickets were issued by Diboll PD, both vehicles sustained minor damage in the accident. No injuries were reported.

Texas State Trooper Corporal Shawn McGee and Corporal Jesse Stewart have stopped the Weinermobile twice in the past two decades for speeding through the small east Texas town of Henderson. [Full articles in Henderson Daily News]

External links

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