General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
(GM). Founded by Louis Chevrolet
Louis-Joseph Chevrolet was a Swiss-born American race car driver of French descent, co-founder of the Chevrolet Motor Car Company in 1911 and later, the Frontenac Motor Corporation in 1916 which made racing parts for Ford's Model T.-Early life:Born in 1878 in La Chaux-de-Fonds, a center of...
and ousted GM founder William C. Durant
William C. Durant
William Crapo "Billy" Durant was a leading pioneer of the United States automobile industry, the founder of General Motors and Chevrolet who created the system of multi-brand holding companies with different lines of cars....
on November 3, 1911, General Motors acquired Chevrolet in 1918. Chevrolet was positioned by Alfred Sloan to sell a lineup of mainstream vehicles to directly compete against Henry Ford's
Henry Ford was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production. His introduction of the Model T automobile revolutionized transportation and American industry...
Ford Model T
The Ford Model T is an automobile that was produced by Henry Ford's Ford Motor Company from September 1908 to May 1927...
in the 1920s, with "Chevrolet" or "Chevy" being at times synonymous with GM.