ViendoMovies is an American cable television

Cable television

Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 channel, owned by SomosTV

SomosTV

SomosTV is an American Media Company engaged in the production, distribution and marketing of Pay TV content in the US Hispanic market and Puerto Rico. Headquartered in Miami, Florida, the company owns and operates two networks: ViendoMovies and Semillitas...

 and headed by Luis Villanueva

Luis Villanueva

Luis Villanueva is an international television and entertainment executive that has made significant contributions to the Hispanic entertainment market. He is currently shareholder, president and CEO of SomosTV, LLC. a company dedicated to the Hispanic Pay TV market with two television networks...

. The channel is 24 hours and features commercial free movies produced in Spanish

Spanish language

Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

, their target audience is the U.S. Hispanic

Hispanic

Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...

 household and viewers with an interest on independent films produced in Spanish. ViendoMovies programming reaches millions of subscribers in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and Puerto Rico

Puerto Rico

Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

.

History

In 2006, ViendoMovies was launched under the name VeneMovies. SomosTV, a media company based in Miami, FL, announced its launch on Comcast

Comcast

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

 cable systems. At the time of launched, the channel was considered one of the first 24 hour Hispanic cable movie channel in United States. ViendoMovies was created based on the affinity of the Hispanic market for quality films. U.S. Hispanics are aggressive consumers of film entertainment. According to Hispanics Business Magazine, Hispanics eagerly attend film openings, account for over 17% of tickets sold and watch more movies (DVD

DVD

A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

s, Blue Ray, Digital Streaming

Streaming media

Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.The term "presented" is used in this article in a general sense that includes audio or video playback. The name refers to the delivery method of the medium rather...

) per year than any segment of the U.S. population.

Current Events

On July 4th 2011, VeneMovies changed its name to ViendoMovies and updated their on-air look, feel, logo, etc. The makeover was introduced as part of the celebration of its 5th anniversary on the air. ViendoMovies is currently distributed by all the major cable companies including Comcast

Comcast

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

, Time Warner

Time Warner

Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...

, Cablevision, Cox Communications

Cox Communications

Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television, telecommunications and wireless services in the United States...

, Charter Communications

Charter Communications

Charter Communications is an American company providing cable television, high-speed Internet, and telephone services to more than 4.7 million customers in 25 states. By revenues, it is the fourth-largest cable operator in the United States, behind Comcast, Time Warner Cable, and Cox Communications...

, RCN

RCN

RCN may refer to:* RCN Corporation , a cable television, telephone, and Internet service provider in the United States* RCN Radio , a radio network in Colombia...

, Verizon FIOS

Fíos

Fíos is one of 17 parishes in Parres, a municipality within the province and autonomous community of Asturias, in northern Spain....

 and AT&T

AT&T

AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...

. As of 2011, the channel continues to expand their presence across Southern California

Southern California

Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...

 and several Southern U.S. states through Comcast, Verizon, Charter Communications and others.

In 2007, ViendoMovies launched with OneLink Communications

OneLink Communications

OneLink Communications is a triple player telecommunications company in Puerto Rico that provides broadband Internet access, mobile phone, and television services. It is the successor of Adelphia in the Puerto Rican market....

, Liberty

Liberty

Liberty is a moral and political principle, or Right, that identifies the condition in which human beings are able to govern themselves, to behave according to their own free will, and take responsibility for their actions...

 and Choice Cable in Puerto Rico. The channels is also included on the most popular, Hispanic oriented, channel packages across the United States

Programming

According to PRNewsWire, ViendoMovies currently offers a selection of award winning movies from Spain

Spain

Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 and Latin America

Latin America

Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

 including Mexico

Mexico

The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

, Colombia

Colombia

Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...

, Peru

Peru

Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....

, Chile

Chile

Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...

, Argentina

Argentina

Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

, Venezuela

Venezuela

Venezuela , officially called the Bolivarian Republic of Venezuela , is a tropical country on the northern coast of South America. It borders Colombia to the west, Guyana to the east, and Brazil to the south...

, Puerto Rico

Puerto Rico

Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

, among others. The channel includes popular genres such as action

Action film

Action film is a film genre where one or more heroes is thrust into a series of challenges that require physical feats, extended fights and frenetic chases...

, drama

Drama

Drama is the specific mode of fiction represented in performance. The term comes from a Greek word meaning "action" , which is derived from "to do","to act" . The enactment of drama in theatre, performed by actors on a stage before an audience, presupposes collaborative modes of production and a...

, comedies, romance, etc. ViendoMovies is produced by SomosTV and the channel also offers free VOD (Video on Demand

Video on demand

Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...

) options to its subscribers.

ViendoMovies is part of the NCTC’s (National Cable Television Cooperative) offering for cable operator. NCTC is responsible for acquiring programming and hardware for almost 1000 affiliated companies that own and operate cable systems in the U.S.