SomosTV is an American Media Company engaged in the production, distribution and marketing of Pay TV

Pay TV

Pay television, premium television, or premium channels refers to subscription-based television services, usually provided by both analog and digital cable and satellite, but also increasingly via digital terrestrial and internet television...

 content in the US Hispanic market and Puerto Rico

Puerto Rico

Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

. Headquartered in Miami, Florida

Miami, Florida

Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...

, the company owns and operates two networks: ViendoMovies

ViendoMovies

ViendoMovies is an American cable television channel, owned by SomosTV and headed by Luis Villanueva. The channel is 24 hours and features commercial free movies produced in Spanish, their target audience is the U.S. Hispanic household and viewers with an interest on independent films produced in...

 and Semillitas

Semillitas (channel)

Semillitas is an American Pay TV channel owned by the Miami-based media company SomosTV and headed by Luis Villanueva. The channel is primarily aimed at Hispanic toddlers and preschool children with the objective of preserving Hispanic cultural roots and language through violence free programming...

. According to Multichannel News

Multichannel News

Multichannel News is a magazine and Web site published by NewBay Media that covers multichannel television and communications providers, such as cable operators, satellite television firms and telephone companies, as well as emerging Internet video and communication services.Multichannel News was...

 SomosTV’s network content is considered high quality and is produced to meet or exceed the highest industry standards. SomosTV is headed by Luis Villanueva

Luis Villanueva

Luis Villanueva is an international television and entertainment executive that has made significant contributions to the Hispanic entertainment market. He is currently shareholder, president and CEO of SomosTV, LLC. a company dedicated to the Hispanic Pay TV market with two television networks...

, an experienced executive in the Hispanic

Hispanic

Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...

 entertainment industry.

History

SomosTV was formed in 2006 with the launch of ViendoMovies

ViendoMovies

ViendoMovies is an American cable television channel, owned by SomosTV and headed by Luis Villanueva. The channel is 24 hours and features commercial free movies produced in Spanish, their target audience is the U.S. Hispanic household and viewers with an interest on independent films produced in...

, a 24 hour contemporary movie channel which features premium commercial free movies produced in Spanish

Spanish language

Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

. ViendoMovies, offered initially by Comcast

Comcast

Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

, today has distribution agreements with all major cable companies and Telcos in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and Puerto Rico

Puerto Rico

Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

. ViendoMovies was created based on the affinity of the Hispanic Market to quality films. Latinos are the single fastest growing movie going ethnicity in the United States; they are projected to spend close to $2 billion at the box office this year. ViendoMovies programing is a mix of genres from Spain and Latin America, packaged with promotional material targeting the U.S. Hispanic Market and Film Festivals.

In 2010, SomosTV launched its second channel Semillitas

Semillitas (channel)

Semillitas is an American Pay TV channel owned by the Miami-based media company SomosTV and headed by Luis Villanueva. The channel is primarily aimed at Hispanic toddlers and preschool children with the objective of preserving Hispanic cultural roots and language through violence free programming...

, which is oriented to Hispanic toddlers and preschool aged children with the objective to preserve the language and cultural heritage. Semillitas offers violence free, educational and culturally rich animation content from Latin America and international markets. Hispanic children from 0 to 5 years of age make up a substantial segment of this age group in the United States. According to U.S Census 2000, Hispanic toddlers represent more than half the population age 0 to 5 years in states such as California

California

California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, Texas

Texas

Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

 and Arizona

Arizona

Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

.

Television Content

SomosTV is capable of developing content internally or importing content from international sources. The company is considered an aggregator or bundler of content but they often produce and edit content in-house to ensure material is market-relevant. The company provides a balanced mix of Hispanic

Hispanic

Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...

 nationalities and traditions via their programing.

Cable Networks

Network	Cable Operator	Market
ViendoMovies	Comcast Comcast Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...	Hispanic
ViendoMovies	Time Warner Time Warner Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...	Hispanic
ViendoMovies	Charter Communications Charter Communications Charter Communications is an American company providing cable television, high-speed Internet, and telephone services to more than 4.7 million customers in 25 states. By revenues, it is the fourth-largest cable operator in the United States, behind Comcast, Time Warner Cable, and Cox Communications...	Hispanic
ViendoMovies	Verizon	Hispanic
ViendoMovies	AT&T AT&T AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...	Hispanic
ViendoMovies	Cablevision	Hispanic
ViendoMovies	Cox Communications Cox Communications Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television, telecommunications and wireless services in the United States...	Hispanic
ViendoMovies	Atlantic Broadband Atlantic Broadband Atlantic Broadband is a privately held cable company with headquarters in Quincy, Massachusetts. The company has over 700 employees and 285,000 customers in four operating regions: Florida, Maryland/Delaware, South Carolina and Central Pennsylvania...	Hispanic
ViendoMovies	RCN RCN Corporation RCN Corporation, founded in 1993 and based in Herndon, Virginia, is the first American facilities-based competitive provider of bundled telephone, cable television and high-speed internet service delivered over its own fiber-optic local network to consumers in the Boston, New York, Eastern...	Hispanic
ViendoMovies	Liberty	Puerto Rico
ViendoMovies	OneLink OneLink Communications OneLink Communications is a triple player telecommunications company in Puerto Rico that provides broadband Internet access, mobile phone, and television services. It is the successor of Adelphia in the Puerto Rican market....	Puerto Rico
Semillitas	Comcast Comcast Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...	Hispanic
Semillitas	Verizon	Hispanic
Semillitas	Charter Communications Charter Communications Charter Communications is an American company providing cable television, high-speed Internet, and telephone services to more than 4.7 million customers in 25 states. By revenues, it is the fourth-largest cable operator in the United States, behind Comcast, Time Warner Cable, and Cox Communications...	Hispanic
Semillitas	RCN RCN Corporation RCN Corporation, founded in 1993 and based in Herndon, Virginia, is the first American facilities-based competitive provider of bundled telephone, cable television and high-speed internet service delivered over its own fiber-optic local network to consumers in the Boston, New York, Eastern...	Hispanic

External links

• http://www.somostv.net
• http://www.viendomovies.com
• http://www.semillitas.tv