Traffic.com, also known as Navteq Traffic, Traffic Pulse and Mobility Technologies, is a United States nationwide aggregator and provider of traffic

Traffic

Traffic on roads may consist of pedestrians, ridden or herded animals, vehicles, streetcars and other conveyances, either singly or together, while using the public way for purposes of travel...

 information via a number of media, including the Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

, cell phones, radio

Radio

Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

, satellite radio

Satellite radio

Satellite radio is an analogue or digital radio signal that is relayed through one or more satellites and thus can be received in a much wider geographical area than terrestrial FM radio stations...

 and television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

. The company is headquartered in Wayne, Pennsylvania

Wayne, Pennsylvania

Wayne is an unincorporated community located on the Main Line, centered in Delaware County, Pennsylvania, United States. While the center of Wayne is in Radnor Township, Wayne extends into both Tredyffrin Township in Chester County and Upper Merion Township in Montgomery County...

, just outside Philadelphia. Its main competitors in the information service and broadcast industries are Westwood One

Westwood One

Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...

 and Clear Channel Communications

Clear Channel Communications

Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

 (the latter of which was a former client of Westwood).

The company was founded in 1998 as Argus Information Systems.

On November 6, 2006, Navteq

NAVTEQ

Navteq is a Chicago, Illinois-based provider of Geographic Information Systems data and is a dominant company in providing the base electronic navigable maps...

 announced it had agreed to purchase Traffic.com, officially closing the deal on Wednesday, March 7, 2007.

Nokia acquired Navteq for 8.1 billion dollars on July 10, 2008.

XM Satellite Radio

XM Satellite Radio

XM Satellite Radio is one of two satellite radio services in the United States and Canada, operated by Sirius XM Radio. It provides pay-for-service radio, analogous to cable television. Its service includes 73 different music channels, 39 news, sports, talk and entertainment channels, 21 regional...

 and Air America Radio

Air America Radio

Air America was an American radio network specializing in progressive talk programming...

 are two main clients of Traffic Pulse, and its media partners include Accuweather

AccuWeather

AccuWeather is an American media company that provides for-profit weather forecasting services worldwide.AccuWeather was founded in 1962 by Joel N. Myers, then a Penn State graduate student working on degrees in meteorology. His first customer was a gas company in Pennsylvania. While running the...

 and The Weather Channel. In addition, it has established partnerships with many of the transportation agencies in each state serviced.

Traffic.com's current slogan is It's Your Drive. Own it.

Impact in Philadelphia

Since 2005, Traffic Pulse has been the lead provider of traffic services to several clients in its "home turf", Philadelphia.

Traffic Pulse serves television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 stations KYW

KYW-TV

KYW-TV, virtual channel 3, is an owned and operated television station of the CBS Television Network, located in Philadelphia, Pennsylvania, USA. KYW-TV shares a studio facility with its sister station, CW flagship WPSG just north of Center City Philadelphia...

, WCAU

WCAU

WCAU, channel 10, is an owned-and-operated television station of the NBC Television Network, located in Philadelphia, Pennsylvania. WCAU has its studios on the border between Philadelphia and Bala Cynwyd. It broadcasts a high definition digital signal on UHF channel 34 from a transmitter in the...

, WPSG

WPSG

WPSG, channel 57, is a television station in Philadelphia, Pennsylvania. WPSG is owned by the CBS Corporation and is the east coast flagship station for the CW Television Network, which is owned jointly by CBS and Time Warner...

, WTXF, and WPVI; and radio

Radio

Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 stations WXPN

WXPN

WXPN is a non-commercial, public radio station operated by the University of Pennsylvania in Philadelphia that broadcasts a music radio format called adult album alternative , along with many other format shows supported all with an indie slant...

, WXTU

WXTU

WXTU is a Country music formatted radio station which is broadcast in the Philadelphia area. It is the largest country radio station in the United States based on listener cume . The station plays a variety of country music, including current hits, as well as older hits...

, WOGL

WOGL

WOGL is an FM radio station in Philadelphia, Pennsylvania, USA.The station plays mostly post 1964 pop leaning Oldies positioned Classic Hits music, including Motown, soul and rock and roll spanning roughly 1964–1985. An occasional pre-1964 song is played. WOGL is owned by CBS Radio...

, and WIP-FM.

These were all acquired within 2–3 years' time from Traffic Pulse's main competitor, Westwood One

Westwood One

Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...

 Metro Networks.

Impact in Chicago

Since Traffic.com is wholly owned by Chicago-based Navteq, a showcase studio and operations on numerous radio and televisions stations are present. Among the major TV clients are WBBM

WBBM

WBBM may refer to any of four stations in the Chicago, Illinois area owned and operated by CBS:*WBBM-TV, a television station licensed to Chicago and affiliated with the CBS Television Network...

, WMAQ

WMAQ-TV

WMAQ-TV, channel 5, is an owned-and-operated television station of the NBC Television Network, located in Chicago, Illinois. WMAQ-TV's main studios and offices are located within the NBC Tower in the Streeterville neighborhood, with an auxiliary street-level studio on the Magnificent Mile at 401...

, WLS

WLS

WLS may refer to:* White light scanner, a device for measuring physical geometry* WLS , a radio station * WLS-FM, a radio station * WLS-TV, a television station...

, WGN

WGN

WGN may refer to:*World's Greatest Newspaper, former slogan of the Chicago Tribune and the namesake for the WGN broadcasting outlets in Chicago, Illinois.** WGN , a radio station licensed to Chicago, Illinois, United States...

 and local cable news outlet CLTV

CLTV

CLTV can mean:* In Finance, the combined loan to value ratio* In Marketing, the Customer lifetime value of a customer.* An acronym for Chicagoland Television, a Chicago-area local news channel...

.

Impact in other markets

Traffic.com recently lost its largest multi-year contract in Miami, Cox Radio

Cox Radio

Cox Radio, Inc. is a division of Cox Enterprises that holds a number of radio stations. Cox Radio is headquartered at 6205 Peachtree Dunwoody Road in Sandy Springs, Georgia....

, to Westwood One

Westwood One

Westwood One was an American radio network and was based in New York City. At one time, it was managed by CBS Radio, the radio arm of CBS Corporation, and Viacom and was later purchased by the private equity firm The Gores Group...

 Metro Networks. Stations WHQT

WHQT

WHQT, Hot 105FM, is an Urban Adult Contemporary-formatted radio station owned by Cox Media Group that serves the South Florida region. WHQT is licensed to Coral Gables, but its studios are located in Hollywood along with its sister stations WEDR, WFLC, and WFEZ...

, WEDR

WEDR

WEDR is an urban-formatted radio station serving the South Florida region and licensed to Miami, Florida. WEDR has an unusually wide music selection for a mainstream urban-formatted radio station that ranges from typical hip-hop and R&B to reggaeton. This is because South Florida is a very...

, WFEZ and WFLC

WFLC

WFLC is an Adult Contemporary music formatted radio station in Miami, Florida. The station is owned by Cox Radio. It plays music from the 1980s, 1990s, and 2000s, except on weekends, when it plays only 1980s music as part of the "Totally 80s Weekends"...

 have made the transition as of January 1, 2011. As of 2011, Traffic.com does not service any television stations in the Miami market with its on-air traffic product.

Cities served

In 2008, Traffic Pulse served clients in the following United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 metropolitan areas and their respective suburban regions:

• Atlanta, Georgia
  Atlanta, Georgia
  Atlanta is the capital and most populous city in the U.S. state of Georgia. According to the 2010 census, Atlanta's population is 420,003. Atlanta is the cultural and economic center of the Atlanta metropolitan area, which is home to 5,268,860 people and is the ninth largest metropolitan area in...
  
  
• Albany, New York
  Albany, New York
  Albany is the capital city of the U.S. state of New York, the seat of Albany County, and the central city of New York's Capital District. Roughly north of New York City, Albany sits on the west bank of the Hudson River, about south of its confluence with the Mohawk River...
  
  
• Austin, Texas
  Austin, Texas
  Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...
  
  
• Baltimore, Maryland
• Birmingham, Alabama
  Birmingham, Alabama
  Birmingham is the largest city in Alabama. The city is the county seat of Jefferson County. According to the 2010 United States Census, Birmingham had a population of 212,237. The Birmingham-Hoover Metropolitan Area, in estimate by the U.S...
  
  
• Boston, Massachusetts
• Charlotte, North Carolina
  Charlotte, North Carolina
  Charlotte is the largest city in the U.S. state of North Carolina and the seat of Mecklenburg County. In 2010, Charlotte's population according to the US Census Bureau was 731,424, making it the 17th largest city in the United States based on population. The Charlotte metropolitan area had a 2009...
  
  
• Chicago, Illinois
• Cincinnati, Ohio
  Cincinnati, Ohio
  Cincinnati is a city in the U.S. state of Ohio. Cincinnati is the county seat of Hamilton County. Settled in 1788, the city is located to north of the Ohio River at the Ohio-Kentucky border, near Indiana. The population within city limits is 296,943 according to the 2010 census, making it Ohio's...
  
  
• Cleveland, Ohio
  Cleveland, Ohio
  Cleveland is a city in the U.S. state of Ohio and is the county seat of Cuyahoga County, the most populous county in the state. The city is located in northeastern Ohio on the southern shore of Lake Erie, approximately west of the Pennsylvania border...
  
  
• Columbus, Ohio
  Columbus, Ohio
  Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...
  
  
• Dallas, Texas
  Dallas, Texas
  Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
  
  
• Denver, Colorado
  Denver, Colorado
  The City and County of Denver is the capital and the most populous city of the U.S. state of Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains...
  
  
• Detroit, Michigan
  Detroit, Michigan
  Detroit is the major city among the primary cultural, financial, and transportation centers in the Metro Detroit area, a region of 5.2 million people. As the seat of Wayne County, the city of Detroit is the largest city in the U.S. state of Michigan and serves as a major port on the Detroit River...
  
  
• Fort Worth, Texas
  Fort Worth, Texas
  Fort Worth is the 16th-largest city in the United States of America and the fifth-largest city in the state of Texas. Located in North Central Texas, just southeast of the Texas Panhandle, the city is a cultural gateway into the American West and covers nearly in Tarrant, Parker, Denton, and...
  
  
• Greensboro, North Carolina
  Greensboro, North Carolina
  Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...
  
  
• Hartford, Connecticut
  Hartford, Connecticut
  Hartford is the capital of the U.S. state of Connecticut. The seat of Hartford County until Connecticut disbanded county government in 1960, it is the second most populous city on New England's largest river, the Connecticut River. As of the 2010 Census, Hartford's population was 124,775, making...
  
  
• Houston, Texas
  Houston, Texas
  Houston is the fourth-largest city in the United States, and the largest city in the state of Texas. According to the 2010 U.S. Census, the city had a population of 2.1 million people within an area of . Houston is the seat of Harris County and the economic center of , which is the ...
  
  
• Indianapolis, Indiana
  Indianapolis, Indiana
  Indianapolis is the capital of the U.S. state of Indiana, and the county seat of Marion County, Indiana. As of the 2010 United States Census, the city's population is 839,489. It is by far Indiana's largest city and, as of the 2010 U.S...
  
  
• Jacksonville, Florida
  Jacksonville, Florida
  Jacksonville is the largest city in the U.S. state of Florida in terms of both population and land area, and the largest city by area in the contiguous United States. It is the county seat of Duval County, with which the city government consolidated in 1968...
  
  
• Kansas City, Missouri
  Kansas City, Missouri
  Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...
  
  
• Las Vegas, Nevada
  Las Vegas, Nevada
  Las Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...
  
  
• Los Angeles, California
  Los Angeles, California
  Los Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
  
  
• Louisville, Kentucky
  Louisville, Kentucky
  Louisville is the largest city in the U.S. state of Kentucky, and the county seat of Jefferson County. Since 2003, the city's borders have been coterminous with those of the county because of a city-county merger. The city's population at the 2010 census was 741,096...
  
  
• Miami, Florida
  Miami, Florida
  Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...
  
  
• Milwaukee, Wisconsin
  Milwaukee, Wisconsin
  Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...
  
  
• Minneapolis, Minnesota
  Minneapolis, Minnesota
  Minneapolis , nicknamed "City of Lakes" and the "Mill City," is the county seat of Hennepin County, the largest city in the U.S. state of Minnesota, and the 48th largest in the United States...
  
  
• Nashville, Tennessee
  Nashville, Tennessee
  Nashville is the capital of the U.S. state of Tennessee and the county seat of Davidson County. It is located on the Cumberland River in Davidson County, in the north-central part of the state. The city is a center for the health care, publishing, banking and transportation industries, and is home...
  
  
• New Orleans, Louisiana
  New Orleans, Louisiana
  New Orleans is a major United States port and the largest city and metropolitan area in the state of Louisiana. The New Orleans metropolitan area has a population of 1,235,650 as of 2009, the 46th largest in the USA. The New Orleans – Metairie – Bogalusa combined statistical area has a population...
  
  
• New York City, New York
• Norfolk, Virginia
  Norfolk, Virginia
  Norfolk is an independent city in the Commonwealth of Virginia in the United States. With a population of 242,803 as of the 2010 Census, it is Virginia's second-largest city behind neighboring Virginia Beach....
  
  
• Oklahoma City, Oklahoma
  Oklahoma City, Oklahoma
  Oklahoma City is the capital and the largest city in the state of Oklahoma. The county seat of Oklahoma County, the city ranks 31st among United States cities in population. The city's population, from the 2010 census, was 579,999, with a metro-area population of 1,252,987 . In 2010, the Oklahoma...
  
  
• Orlando, Florida
  Orlando, Florida
  Orlando is a city in the central region of the U.S. state of Florida. It is the county seat of Orange County, and the center of the Greater Orlando metropolitan area. According to the 2010 US Census, the city had a population of 238,300, making Orlando the 79th largest city in the United States...
  
  
• Philadelphia, Pennsylvania
  Philadelphia, Pennsylvania
  Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...
  
  
• Phoenix, Arizona
  Phoenix, Arizona
  Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...
  
  
• Pittsburgh, Pennsylvania
  Pittsburgh, Pennsylvania
  Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...
  
  
• Portland, Oregon
  Portland, Oregon
  Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
  
  
• Providence, Rhode Island
  Providence, Rhode Island
  Providence is the capital and most populous city of Rhode Island and was one of the first cities established in the United States. Located in Providence County, it is the third largest city in the New England region...
  
  
• Raleigh-Durham, North Carolina
• Richmond, Virginia
  Richmond, Virginia
  Richmond is the capital of the Commonwealth of Virginia, in the United States. It is an independent city and not part of any county. Richmond is the center of the Richmond Metropolitan Statistical Area and the Greater Richmond area...
  
  
• Sacramento, California
  Sacramento, California
  Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...
  
  
• Salt Lake City, Utah
  Salt Lake City, Utah
  Salt Lake City is the capital and the most populous city of the U.S. state of Utah. The name of the city is often shortened to Salt Lake or SLC. With a population of 186,440 as of the 2010 Census, the city lies in the Salt Lake City metropolitan area, which has a total population of 1,124,197...
  
  
• San Antonio, Texas
  San Antonio, Texas
  San Antonio is the seventh-largest city in the United States of America and the second-largest city within the state of Texas, with a population of 1.33 million. Located in the American Southwest and the south–central part of Texas, the city serves as the seat of Bexar County. In 2011,...
  
  
• San Diego, California
  San Diego, California
  San Diego is the eighth-largest city in the United States and second-largest city in California. The city is located on the coast of the Pacific Ocean in Southern California, immediately adjacent to the Mexican border. The birthplace of California, San Diego is known for its mild year-round...
  
  
• San Francisco, California
  San Francisco, California
  San Francisco , officially the City and County of San Francisco, is the financial, cultural, and transportation center of the San Francisco Bay Area, a region of 7.15 million people which includes San Jose and Oakland...
  
  
• Seattle, Washington
  Seattle, Washington
  Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country...
  
  
• St. Louis, Missouri
  St. Louis, Missouri
  St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
  
  
• Tampa, Florida
  Tampa, Florida
  Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....
  
  
• Tucson, Arizona
  Tucson, Arizona
  Tucson is a city in and the county seat of Pima County, Arizona, United States. The city is located 118 miles southeast of Phoenix and 60 miles north of the U.S.-Mexico border. The 2010 United States Census puts the city's population at 520,116 with a metropolitan area population at 1,020,200...
  
  
• Tulsa, Oklahoma
  Tulsa, Oklahoma
  Tulsa is the second-largest city in the state of Oklahoma and 46th-largest city in the United States. With a population of 391,906 as of the 2010 census, it is the principal municipality of the Tulsa Metropolitan Area, a region with 937,478 residents in the MSA and 988,454 in the CSA. Tulsa's...
  
  
• Washington, D.C.
  Washington, D.C.
  Washington, D.C., formally the District of Columbia and commonly referred to as Washington, "the District", or simply D.C., is the capital of the United States. On July 16, 1790, the United States Congress approved the creation of a permanent national capital as permitted by the U.S. Constitution....
  
  

External links

• Traffic Pulse website
• Navteq Corporate website
• Nokia Corporate website
• AirSage Inc. - provider of real time traffic data to Traffic Pulse based on Floating Cellular Data also known as Floating Car Data
  Floating Car Data
  Floating car data , also known as floating cellular data, is a method to determine the traffic speed on the road network. It is based on the collection of localisation data, speed, direction of travel and time information from mobile phones in vehicles that are being driven...
  
  .