Teletón (Mexico)
Encyclopedia
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
is an annual 24-plus-hour TV and radio broadcast, started in 1996, to raise money for children's rehabilitation centers (known as Centro de Rehabilitación Infantil Teletón or CRIT – "Teletón Children's Rehabilitation Center" in English) for disabled children. Mexico's proposal was due to the initiative of Fernando Landeros. The Mexican Teletón is produced by Televisa
Televisa
Televisa is a Mexican multimedia conglomerate, the largest mass media company in Latin America and in the Spanish-speaking world. It is a major international entertainment business, with much of its programming airing in the United States on Univision, with which it has an exclusive contract...
and more than 500 Mexican and foreign media; more than 100 commercial firms sponsor the event. The telethon's mission is "to provide knowledge about physical disabilities, giving a strong message about respect, equality and support to people in these conditions".
Since 1997, Teletón has begun on the first Friday in December. The 2010 Teletón was held on December 3–4; as always, it was seen as "a project of national unity where Mexicans have the chance to gather and work for the same cause". From 1996–2003, the end of the event was marked by a concert in Azteca Stadium. Since 2004, the venue has varied: in 2004–2005 it was held at Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
's Zócalo, in 2006 at the Foro Sol and in 2007–2008 it was moved to the National Auditorium
National Auditorium
National Auditorium is an entertainment centre located at Paseo de la Reforma #50, Chapultepec in Mexico City right in front of the Polanco hotel zone next to Campo Marte....
.
Besides creating CRITs all around the country, the CRIT system and the Universidad Autónoma del Estado de México (UAEM) signed an agreement in 2000 creating two bachelors-degree programs training professionals to work with children at the CRITs, and created the Instituto Teletón de Estudios Superiores (ITESUR) (located next to the first CRIT constructed). ITESUR is the only university in Mexico that grants degrees in occupational
Occupational therapy
Occupational therapy is a discipline that aims to promote health by enabling people to perform meaningful and purposeful activities. Occupational therapists work with individuals who suffer from a mentally, physically, developmentally, and/or emotionally disabling condition by utilizing treatments...
and physical therapy
Physical therapy
Physical therapy , often abbreviated PT, is a health care profession. Physical therapy is concerned with identifying and maximizing quality of life and movement potential within the spheres of promotion, prevention, diagnosis, treatment/intervention,and rehabilitation...
. From 1997 to 2004, Mexican actress and pop star Lucero was involved in every telethon as the main spokesperson for most of the broadcast. Her role has since been downplayed, and other Televisa personalities have been included in the broadcast. Since 2009 Teletón has included Pelonton, collecting locks of hair for children diagnosed with cancer.
CRIT locations
The first Teletón was broadcast on December 12, 1997, produced by Televisa and 70 other communications media. By the end of the broadcast, its goal was surpassed. Since then, the goal has been the same amount raised the previous year, plus one Mexican pesoMexican peso
The peso is the currency of Mexico. Modern peso and dollar currencies have a common origin in the 15th–19th century Spanish dollar, most continuing to use its sign, "$". The Mexican peso is the 12th most traded currency in the world, the third most traded in the Americas, and by far the most...
.
As of 2007, Teletón had met its goal each year, producing surpluses which allowed the construction of thirteen CRITs. The location of some CRITs is chosen on a geographical basis, so that every region has at least one; the goal is to build one in every state. Others are built in areas which have "earned" them with funds raised:
- Mexico State - May 13, 1999
- JaliscoJaliscoJalisco officially Estado Libre y Soberano de Jalisco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is located in Western Mexico and divided in 125 municipalities and its capital city is Guadalajara.It is one of the more important states...
- September 29, 2000 - OaxacaOaxacaOaxaca , , officially Estado Libre y Soberano de Oaxaca is one of the 31 states which, along with the Federal District, comprise the 32 federative entities of Mexico. It is divided into 571 municipalities; of which 418 are governed by the system of customs and traditions...
- December 7, 2001 - AguascalientesAguascalientesAguascalientes is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 11 municipalities and its capital city is Aguascalientes....
- December 6, 2002 - CoahuilaCoahuilaCoahuila, formally Coahuila de Zaragoza , officially Estado Libre y Soberano de Coahuila de Zaragoza is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico...
- December 5, 2003 - GuanajuatoGuanajuatoGuanajuato officially Estado Libre y Soberano de Guanajuato is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 46 municipalities and its capital city is Guanajuato....
- December 5, 2003 - Hidalgo - November 25, 2005
- Chihuahua - November 23, 2006
- ChiapasChiapasChiapas officially Estado Libre y Soberano de Chiapas is one of the 31 states that, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 118 municipalities and its capital city is Tuxtla Gutierrez. Other important cites in Chiapas include San Cristóbal de las...
- November 28, 2006 - Quintana RooQuintana RooQuintana Roo officially Estado Libre y Soberano de Quintana Roo is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 10 municipalities and its capital city is Chetumal....
- November 29, 2007 - NezahualcóyotlCiudad NezahualcóyotlCiudad Nezahualcóyotl, or more commonly Ciudad Neza, is a city and municipality of Mexico State adjacent to the northeast corner of Mexico's Federal District: it is thus part of the Mexico City Metropolitan Area. It was named after Nezahualcoyotl, the Acolhua poet and king of nearby Texcoco, and...
, Mexico State - November 27, 2007 - TamaulipasTamaulipasTamaulipas officially Estado Libre y Soberano de Tamaulipas is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 43 municipalities and its capital city is Ciudad Victoria. The capital city was named after Guadalupe Victoria, the...
- November 26, 2008 - YucatánYucatánYucatán officially Estado Libre y Soberano de Yucatán is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 106 municipalities and its capital city is Mérida....
- January 14, 2009 - VeracruzVeracruzVeracruz, formally Veracruz de Ignacio de la Llave officially Estado Libre y Soberano de Veracruz de Ignacio de la Llave , is one of the 31 states that, along with the Federal District, comprise the 32 federative entities of Mexico. It is divided in 212 municipalities and its capital city is...
- November 18, 2009 - DurangoDurangoDurango officially Estado Libre y Soberano de Durango is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. The state is located in Northwest Mexico. With a population of 1,632,934, it has Mexico's second-lowest population density, after Baja...
- November 25, 2009 - SonoraSonoraSonora officially Estado Libre y Soberano de Sonora is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided into 72 municipalities; the capital city is Hermosillo....
- November 15, 2010 - Baja California SurBaja California SurBaja California Sur , is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. Before becoming a state on October 8, 1974, the area was known as the South Territory of Baja California. It has an area of , or 3.57% of the land mass of Mexico and comprises...
- November 23, 2010
Media participation
In its first broadcast, Teletón counted the participation of 70 national media; the TV and radio stations affiliated with TelevisaTelevisa
Televisa is a Mexican multimedia conglomerate, the largest mass media company in Latin America and in the Spanish-speaking world. It is a major international entertainment business, with much of its programming airing in the United States on Univision, with which it has an exclusive contract...
made it a nationwide campaign. The 2007 broadcast had the participation of more than 500 national and international media; one exception is the other major Mexican TV network, TV Azteca
TV Azteca
Azteca, is the second largest Mexican television entertainment. It was established in 1983 as the state-owned Instituto Mexicano de la Televisión , a holding of the national TV networks channel 13 and 7 and was privatized under its current name in 1993 and now is part of Grupo Salinas...
, due to a signal-distribution conflict. 2007 also marked the first time donations were received from foreign countries (from Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, and from the Hispanic population in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
.
| Year | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Media | 70 | 229 | 287 | 336 | 392 | 428 | 471 | 506 | 560 | 577 | 580 |
| Media | Number (2007) |
|---|---|
| TV Stations | 72 |
| Radio Stations | 77 |
| Newspapers | 192 |
| Magazines | 131 |
| External Media | 103 |
| International Media | 5 |
| Total | 580 |
Broadcasts
| Broadcast | Dates | Goal in MXN | Total Raised | Surplus (%) | Aprox. USD | Motto | Translation | Mission |
|---|---|---|---|---|---|---|---|---|
| Teletón México 1997 | December 12–13 | $80,000,000 | $138,496,840 | +73.12% | $17,015,608 MXN 8.1394 = USD 1 |
"Juntos haremos el milagro" | "Together we will make the miracle" |
|
| Teletón México 1998 | December 4–5 | $138,496,841 | $142,937,440 | +3.20% | $14,365,571 MXN 9.95 = USD 1 |
"El amor hace milagros" | "Love makes miracles" |
|
| Teletón México 1999 | December 3–4 | $142,937,441 | $158,224,117 | +10.70% | $16,598,212 MXN 9.5326 = USD 1 |
"El amor hace milagros" | "Love makes miracles" |
|
| Teletón México 2000 | December 8–9 | $158,224,118 | $201,168,475 | +27.14% | $21,019,641 MXN 9.5705 = USD 1 |
"Vamos a dar" | "Let's give" |
|
| Teletón México 2001 | December 7–8 | $201,168,476 | $207,408,620 | +3.10% | $22,446,577 MXN 9.2401 = USD 1 |
"Te estamos esperando" | "We're waiting for you" |
|
| Teletón México 2002 | December 6–7 | $207,408,621 | $217,876,247 | +5.05% | $21,266,178 MXN 10.2452 = USD 1 |
"¡Un paso más!" | "One more step!" |
|
| Teletón México 2003 | December 12–13 | $217,876,248 | $247,759,351 | +13.72% | $22,145,691 MXN 11.1877 = USD 1 |
"Lo hacemos todos" | "We all make it" |
|
| Teletón México 2004 | December 3–4 | $247,759,352 | $305,650,421 | +23.37% | $27,424,153 MXN 11.1453 = USD 1 |
"Unidos por el amor" | "Together for love" |
|
| Teletón México 2005 | December 2–3 | $305,650,422 | $349,190,470 | +14.25% | $33,178,187 MXN 10.5247 = USD 1 |
"Ayudar es amar" | "To help is to love" |
|
| Teletón México 2006 | December 8–9 | $349,190,471 | $420,369,748 | +20.38% | $38,723,055 MXN 10.8558 = USD 1 |
"Necesitamos tu amor" | "We need your love" |
|
| Teletón México 2007 | December 7–8 | $420,369,749 | $439,968,534 | +4.66% | $40,599,862 MXN 10.8367 = USD 1 |
"El Teletón eres tú" | "You are the Teletón" |
2007 Tabasco flood The 2007 Tabasco flood occurred in late October and early November 2007 in the Mexican states of Tabasco and Chiapas, in which as much as 80% of the former was left under water. At least 20,000 people were forced to seek emergency shelter... and Chiapas landslides |
| Teletón México 2008 | December 5–6 | $439,968,535 | $440,404,909 | +0.09% | $32,119,382 MXN 13.7115 = USD 1 |
"El Teletón lo haces tú" | "You make the Teletón" |
|
| Teletón México 2009 | December 4–5 | $440,404,910 | $443,341,815 | +0.66% | $35,194,517 MXN 12.5969 = USD 1 |
"No Hay Imposibles" | "Nothing is impossible" |
|
| Teletón México 2010 | December 3–4 | $445,268,576 | $446,851,910 | +0.03 | $36,229,865 MXN 12.3338 = USD 1 |
"Lo mejor de ti, hace grande Mexico" | "The best of you makes Mexico great" | |
Sponsors
The Teletón production is supported by enterprises who also finance year-round expenses of the CRITs. There is only one sponsor for each product category.The first broadcast had nine sponsors; by 2008 the number was 26. Some businesses which have participated are:
| Sponsor | Industry | Years Participating |
|---|---|---|
| Nacional Monte de Piedad | Financial services (pawnbroking) | 12 |
| Banamex Grupo Financiero Banamex Grupo Financiero Banamex S.A. de C.V. has its origins and is the owner of Banco Nacional de México or Banamex, Mexico's second largest bank behind BBVA Bancomer. The Banamex Financial Group was purchased by Citigroup in August 2001 for $12.5 billion USD... |
Financial services (banking) | 12 |
| Fundación Telmex | Philanthropy | 12 |
| Farmacias del Ahorro | Pharmacy | 12 |
| Telcel Telcel Telcel is Mexico's largest mobile phone carrier, owned by América Móvil. Founded in 1989 and based in Mexico City, Telcel is the leading provider of wireless communications services in Mexico. As of December 31, 2006, Telcel's cellular network covered more than 63% of the geographical area of... |
Mobile phone carrier | 11 |
| Office Depot Office Depot Office Depot is a supplier of office products and provides many services. The company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, shipping,... |
Retail (office supplies) | 11 |
| La Costeña La Costeña (food company) Conservas La Costeña, usually called La Costeña, is a Mexican brand dedicated to the canned products market. It was founded in 1923 by Vicente López Recines. The company has become an important brand inside and outside Mexico. Nowadays, La Costeña sells its products in almost all the Mexican... |
Food (preserves) | 10 |
| Alpura Alpura (company) Alpura is a Mexican dairy products company based in Mexico City, with milk producers from Hidalgo, Tlaxcala, Puebla and Guanajuato. It was founded in 1972. Currently, Alpura's products are sold in 27 states in Mexico and exported to the United States. Alpura produces 3 million liters and it offers... |
Food (dairy products) | 10 |
| Hidrosina | Energy (gasoline) | 10 |
|
Philanthropy | 9 |
| Fud FUD (food) FUD is a brand name for hot dogs, sausages, bacon and cold cuts produced by the Mexican company Sigma Alimentos, which itself is part of the ALFA industrial conglomerate.... |
Food (cold cuts) | 9 |
| Mattel Mattel Mattel, Inc. is the world's largest toy company based on revenue. The products it produces include Fisher Price, Barbie dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, and, in the early 1980s, video game consoles. The company's name is derived from... |
Toys and games | 8 |
| Hewlett-Packard Hewlett-Packard Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including... (HP) |
Computer systems, peripherals, software, consulting, IT services | 6 |
| Metlife | Finance and insurance | 5 |
| Homex | Developer | 5 |
| Acros | Home appliances | 3 |
| Andrea | Catalog retailing (shoes) | 3 |
| La Europea | Retailing (wine and gourmet food) | 2 |
| Holanda | Ice cream | 2 |
| DHL DHL DHL Express is a division of the German logistics company Deutsche Post providing international express mail services. DHL is a world market leader in sea and air mail.... |
Air courier | 2 |
| Omnilife | Business group | 1 |
| Seguritech | Security systems | 1 |
| Schering-Plough Schering-Plough Schering-Plough Corporation was a United States-based pharmaceutical company. It was founded in 1851 by Ernst Christian Friedrich Schering as Schering AG in Germany. In 1971, the Schering Corporation merged with Plough to form Schering-Plough. On November 4, 2009 Merck & Co... |
Pharmaceutical | 1 |
| Hoteles/Resorts Misión | Hospitality | 1 |
| José Cuervo Jose Cuervo José Cuervo is a brand of tequila produced by Tequila Cuervo La Rojeña. The José Cuervo Especial brand has the highest sales of any tequila brand in theworld.- History :... |
Distillery | 1 |
| Grupo Rotoplas | Water puritification technology | 1 |
| Domino's Pizza Domino's Pizza Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States of America. Founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and all 50 U.S.... |
Pizza delivery | 1 |
External links
- Official Website - Teletón México
- ORITEL - Organización Internacional de Teletones (Pan-Latin-American organisation which Teletón Mexico is a part of)