Ryyty
Encyclopedia
Ryyty is an Asian
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

 group of companies trading in garment trimmings and supplying accessories to the textile industry
Textile industry
The textile industry is primarily concerned with the production of yarn, and cloth and the subsequent design or manufacture of clothing and their distribution. The raw material may be natural, or synthetic using products of the chemical industry....

 with a direct family history of 146 years. Ryyty Apparel Resources India is a rebrand of Butonia
Butonia
Butonia is a multi-national European group of companies trading in garment trimmings and supplying accessories to the textile industry. The group originated in mid-19th century Germany and spread throughout Western Europe and Asia in the 20th century. Butonia offers a range of buttons, zippers,...

 (India) Ltd. The Butonia group originated in mid-19th century Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

 and spread throughout Western Europe and Asia in the 20th century. Ryyty offers a range of buttons
Button
In modern clothing and fashion design, a button is a small fastener, most commonly made of plastic, but also frequently of seashell, which secures two pieces of fabric together. In archaeology, a button can be a significant artifact. In the applied arts and in craft, a button can be an example of...

, zippers
Zipper
A zipper is a commonly used device for temporarily joining two edges of fabric...

, fastenings, click-locks, buckles
Buckle
The buckle or clasp is a device used for fastening two loose ends, with one end attached to it and the other held by a catch in a secure but adjustable manner. Usually overlooked and taken for granted, the invention of the buckle has been indispensable in securing two ends before the invention of...

, cord
Cord (sewing)
In sewing, cord is a trimming made by twisting or plying two or more strands of yarn together. Cord is used in a number of textile arts including dressmaking, upholstery, macramé, and couching.Soft cotton cord forms the filling for piping.-References:...

 ends etc. for the garment
Clothing
Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...

, backpack
Backpack
A backpack is, in its simplest form, a cloth sack carried on one's back and secured with two straps that go over the shoulders, but there can be exceptions...

, textile
Textile
A textile or cloth is a flexible woven material consisting of a network of natural or artificial fibres often referred to as thread or yarn. Yarn is produced by spinning raw fibres of wool, flax, cotton, or other material to produce long strands...

 and related industries. Ryyty also specialises in providing support to textile companies worldwide, from initial design to final manufacture.

The original company was founded in 1865 by Zadok Alexander Frankel in Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2010 population of 688,249. The urban area had an estimated population of 2,300,000 in 2010...

, Germany under the name Z.A. Frankel & Co.. Zadok Alexander Frankels's widow, Regina Frankel, continued to run the company for over 40 years, after his early demise. The company was then jointly run by Max Frankel, Regina's son, and Salomon Stiebel, her son-in-law, until the 1930s-1940s. Subsequently thereto, the greatly expanded corporate group was managed from London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 by Ernest Frankel, Max's son, and Richard Stiebel, Salomon's son, until the late 1980s-1990s.

The company expanded outside Germany under the name Butonia in the early 20th century to Britain
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

 and the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 and after the Second World War to Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...

 and Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

. In the 1930s the original German company was expropriated from its German-Jewish owners, the Frankel-Stiebel family, by the Nazi regime and renamed KHG - Knopf Handelsgesellschaft GmbH, a formal name that the German Butonia company still bears today.

In the 1930s, the Frankel-Stiebel family relocated to London, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...

 and the British company, Butonia (London) Ltd., became the main group company. In the Netherlands, the Guggenheim family were partners in Butonia BV with the British shareholders prior to the Second World War, became joint shareholders of the entire group in 1994 and bought out the European companies from the Frankel-Stiebel (Shavit) families in 2002.

In 1997 and 2000, respectively, Butonia opened subsidiaries in Bangalore
Bangalore
Bengaluru , formerly called Bengaluru is the capital of the Indian state of Karnataka. Bangalore is nicknamed the Garden City and was once called a pensioner's paradise. Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is India's third most populous city and...

, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 and Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

. These businesses were taken over by the Ruby Enterprises group in late 2002, headed by Ilan Shavit
Ilan Shavit
Ilan Shavit is an Israeli lawyer and businessman. Shavit is a founding partner of the commercial and corporate Tel Aviv law firm Shavit Bar-On Gal-On Tzin Yagur, Law Offices.-Biography:...

, the son of Richard Stiebel, the grandson of Salomon Stiebel and the great-grandson of Zadok Alexander Frankel. Ilan Shavit serves as the current Chairman of Ryyty. Butonia India, known in the interim as RubyEnt Apparel Resources, was rebranded as ryyty in 2011. The source of the name is "fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...

" in Sanskrit
Sanskrit
Sanskrit , is a historical Indo-Aryan language and the primary liturgical language of Hinduism, Jainism and Buddhism.Buddhism: besides Pali, see Buddhist Hybrid Sanskrit Today, it is listed as one of the 22 scheduled languages of India and is an official language of the state of Uttarakhand...

 and "spice
Spice
A spice is a dried seed, fruit, root, bark, or vegetative substance used in nutritionally insignificant quantities as a food additive for flavor, color, or as a preservative that kills harmful bacteria or prevents their growth. It may be used to flavour a dish or to hide other flavours...

" in Finnish
Finnish language
Finnish is the language spoken by the majority of the population in Finland Primarily for use by restaurant menus and by ethnic Finns outside Finland. It is one of the two official languages of Finland and an official minority language in Sweden. In Sweden, both standard Finnish and Meänkieli, a...

. One such spice is Saffron
Saffron
Saffron is a spice derived from the flower of Crocus sativus, commonly known as the saffron crocus. Crocus is a genus in the family Iridaceae. Each saffron crocus grows to and bears up to four flowers, each with three vivid crimson stigmas, which are each the distal end of a carpel...

, known in much of Asia as Zafran, evocative of the original name of the company in Germany, Z.A. Frankel, founded by Ilan Shavit's great-grandfather in 1865. Ryyty thus continued in Asia in the 21st century, via the direct family bloodline, a business commenced in Europe in the 19th century, four generations earlier.

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