Rockaway Townsquare Mall
Encyclopedia
Rockaway Townsquare is a high-end super-regional shopping mall
Shopping mall
A shopping mall, shopping centre, shopping arcade, shopping precinct or simply mall is one or more buildings forming a complex of shops representing merchandisers, with interconnecting walkways enabling visitors to easily walk from unit to unit, along with a parking area — a modern, indoor version...

 that is located at Interstate 80
Interstate 80 in New Jersey
Interstate 80 is a major Interstate Highway in the United States, running from the New York City Metropolitan Area westward to San Francisco, California...

 and Mount Hope Avenue in Rockaway Township
Rockaway Township, New Jersey
Rockaway Township is a township in Morris County, New Jersey, United States. As of the 2010 United States Census, the township population was 24,156....

, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

. The mall features more than 180 specialty stores such as Aeropostale
Aéropostale (clothing)
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14-to-17-year-old young women and men through its Aéropostale stores and 7-to-12-year-old kids through its P.S. from Aéropostale stores...

, Apple, Bare Escentuals, GUESS?
Guess?
Guess is a American clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.-Founding:...

, Ann Taylor, Brookstone
Brookstone
Brookstone is a chain of retail stores in the United States. Its first store was opened in 1973 in Peterborough, New Hampshire. Its headquarters are currently located in Merrimack, New Hampshire....

, Caché
Cache
In computer engineering, a cache is a component that transparently stores data so that future requests for that data can be served faster. The data that is stored within a cache might be values that have been computed earlier or duplicates of original values that are stored elsewhere...

, Coach, Eddie Bauer
Eddie Bauer
Eddie Bauer Holdings Inc. is a holding company that operates the Eddie Bauer clothing store chain, headquartered in Bellevue, Washington, United States. EBH was formed after Eddie Bauer's former parent company, Spiegel, Inc., went bankrupt in 2003...

, GAP
Gap (clothing retailer)
The Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta. As of September 2008,...

, Godiva as well as a food court
Food court
A food court is generally an indoor plaza or common area within a facility that is contiguous with the counters of multiple food vendors and provides a common area for self-serve dining. Food courts may be found in shopping malls and airports, and in various regions may be a standalone development...

 located on the upper level near Sears. The mall is anchored by Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

, Lord & Taylor
Lord & Taylor
Lord & Taylor, colloquially known as L&T, or LT, based in New York City, is the oldest upscale, specialty-retail department store chain in the United States. Concentrated in the eastern U.S., the retailer operated independently for nearly a century prior to joining American Dry Goods...

, JCPenney, & Sears as well as being currently owned by the Simon Property Group
Simon Property Group
Simon Property Group, Inc. is an American commercial real estate company, ranked #1 in the United States as the largest real estate investment trust. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers, The...

. It features a gross leasable area
Gross leasable area
Gross leasable area in the retail development industry is a term applied to shopping malls, lifestyle centers, outlet malls and other retail centers to indicate the amount of floor space available to be rented...

 of 1249000 sq ft (116,035.9 m²), placing it in the top ten among the largest shopping malls in New Jersey.

Description

Rockaway Townsquare is located at the intersection of Interstate 80
Interstate 80
Interstate 80 is the second-longest Interstate Highway in the United States, following Interstate 90. It is a transcontinental artery running from downtown San Francisco, California to Teaneck, New Jersey in the New York City Metropolitan Area...

 and Mount Hope Ave. at exits 35 east and west. The mall includes 180 specialty stores including Abercrombie & Fitch
Abercrombie & Fitch
Abercrombie & Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States, and is expanding internationally....

, Aeropostale
Aéropostale (clothing)
Aéropostale, Inc. is a mall-based, specialty retailer of casual apparel and accessories, principally targeting 14-to-17-year-old young women and men through its Aéropostale stores and 7-to-12-year-old kids through its P.S. from Aéropostale stores...

, American Eagle Outfitters
American Eagle Outfitters
American Eagle Outfitters is an American clothing and accessories retailer based in Pittsburgh, Pennsylvania. It was founded in 1977 by Mark and Jerry Silverman as a subsidiary of Retail Ventures, Inc., a company which also owned and operated Silverman's Menswear...

, Ann Taylor, Apple, Bare Escentuals, Brookstone
Brookstone
Brookstone is a chain of retail stores in the United States. Its first store was opened in 1973 in Peterborough, New Hampshire. Its headquarters are currently located in Merrimack, New Hampshire....

, Build-A-Bear Workshop
Build-A-Bear Workshop
Build-A-Bear Workshop is an American retailer headquartered in St. Louis, Missouri that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store, and is the...

, Caché
Cache
In computer engineering, a cache is a component that transparently stores data so that future requests for that data can be served faster. The data that is stored within a cache might be values that have been computed earlier or duplicates of original values that are stored elsewhere...

, The Children’s Place, Coach, The Disney Store, Express, Forever 21
Forever 21
Forever 21 is an American chain of clothing retailers with branches in major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers fashion and accessories for young women and men....

, Francesca’s Collections, GapKids, Godiva Chocolatier, GUESS?
Guess?
Guess is a American clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.-Founding:...

, Gymboree, H&M
H&M
H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....

, Helzberg Diamonds
Helzberg Diamonds
- Leadership :In April 2009, Beryl Raff, former executive vice president and general merchandise manager of fine jewelry at JCPenney, was named Chairman and Chief Executive Officer of Helzberg.-History:...

, Hollister Co.
Hollister Co.
Hollister Co., sometimes advertised as Hollister or HCo., is an American lifestyle brand by Abercrombie & Fitch Co. The concept was originally designed to attract consumers aged 14–18 through its SoCal-inspired image and casual wear. Goods are available in-store and through the company's online store...

, J.Crew
J.Crew
J.Crew Group, Inc. is a multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's and children's apparel and accessories, including swimwear, outerwear, loungewear, wedding, bags, hair accessories, belts, jewelry, and shoes. As of January 30, 2010, it...

, Le Gourmet Chef, Pandora
Pandora Jewelry
Pandora A/S is a global jewelry company founded in Denmark. It sells customizable charm bracelets, rings, earrings, and necklaces in more than 50 countries....

, Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...

, Tilly’s
Tilly's (retailer)
Tilly's is a US based retail clothing company that sells action sports-branded clothing, accessories, shoes, and equipment. Tilly's is headquartered and operated from Irvine, California. Tilly's stores are located in both traditional outdoor shopping centers and in shopping malls...

, Vans
Vans
Vans is an American based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots and other shoe types.- History :On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up their first store...

 and anchors JCPenney, Lord & Taylor
Lord & Taylor
Lord & Taylor, colloquially known as L&T, or LT, based in New York City, is the oldest upscale, specialty-retail department store chain in the United States. Concentrated in the eastern U.S., the retailer operated independently for nearly a century prior to joining American Dry Goods...

, Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

, & Sears. The mall also contains one casual restaurant, Red Robin
Red Robin
Red Robin Gourmet Burgers is a chain of casual dining restaurants founded in 1969 in Seattle, Washington, and now headquartered in Greenwood Village, Colorado.-History:...

. Red Robin officially opened on 22 of November in 2010. Approximately 40 boutiques or so are located at Rockaway Townsquare. The mall also features a children's play area on the lower level, just outside of JCPenney. The public restrooms outside of JCPenney are also fairly new, and offer two vending machines, as well as two comfy orange armchairs in which to relax while waiting for your friend or partner to be done using the facilities.

Retailers

Rockaway Townsquare has a variety of stores covering two floors inside the mall as well as the three separate out parcels located on the square. The Rockaway Town Plaza, Rockaway Town Court, in addition to the Rockaway Commons. The Townsquare features a wide variety stores as well as the mall itself which features up to 180 specialty stores. The mall features anchors Macy's, Lord & Taylor, JCPenney, and Sears. The mall has a selective number of stores for everyone. The mall features a notorious diversity of shops and retailers with some basics as well as some of the most elite stores found in any shopping mall. Since Simon took ownership of the mall it has opened a more upscale selection of shops such as GUESS?
Guess?
Guess is a American clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.-Founding:...

, J. Crew & Apple among others. By having a more upscale selection of stores in the mall it has allowed Lord & Taylor
Lord & Taylor
Lord & Taylor, colloquially known as L&T, or LT, based in New York City, is the oldest upscale, specialty-retail department store chain in the United States. Concentrated in the eastern U.S., the retailer operated independently for nearly a century prior to joining American Dry Goods...

 to better position itself due to the fact that its one of the most upscale American department stores. Also located inside of JCPenney there is a Sephora
Sephora
Sephora is a chain of cosmetics stores founded in France in 1970 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 17 countries...

 store located on the lower level of the store. The food court is known as Foodworks and contains a Nathan's Famous/Arthur Treacher's/GreatWraps, Wendy's, Popeye's, Panda Express, Subway, Cinnabon among others. The food court is located on the second floor just outside of Sears.

New Retailers

Since the purchase of the mall by Simon
Simon Property Group
Simon Property Group, Inc. is an American commercial real estate company, ranked #1 in the United States as the largest real estate investment trust. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers, The...

, many new stores have arrived, such as: Apple, J.Crew
J.Crew
J.Crew Group, Inc. is a multi-brand, multi-channel, specialty retailer. The company offers an assortment of women's, men's and children's apparel and accessories, including swimwear, outerwear, loungewear, wedding, bags, hair accessories, belts, jewelry, and shoes. As of January 30, 2010, it...

, Ann Taylor, Coach, H&M
H&M
H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....

, ALDO
Aldo Groupe
The ALDO Group is a Canadian corporation that owns and operates a worldwide chain of shoe and accessory stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1972 where its corporate headquarters remain today...

, Abercrombie & Fitch
Abercrombie & Fitch
Abercrombie & Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States, and is expanding internationally....

, Caché
Cache
In computer engineering, a cache is a component that transparently stores data so that future requests for that data can be served faster. The data that is stored within a cache might be values that have been computed earlier or duplicates of original values that are stored elsewhere...

, Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...

, Tilly's
Tilly's (retailer)
Tilly's is a US based retail clothing company that sells action sports-branded clothing, accessories, shoes, and equipment. Tilly's is headquartered and operated from Irvine, California. Tilly's stores are located in both traditional outdoor shopping centers and in shopping malls...

, and Guess?
Guess?
Guess is a American clothing line brand. Guess also markets other fashion accessories besides clothes, such as watches, jewelry and perfumes. The company also owns the line Marciano.-Founding:...

 . Many upscale retailers such as Banana Republic
Banana Republic
Banana Republic is an American clothing brand founded by Mel and Patricia Ziegler in 1978 as a travel-themed clothing company; it has subsequently largely eliminated this tropical or travel-related theme. The company was bought by Gap in 1983...

 among many other fine retailers have been awaiting to open a location at the mall. A new Cheesecake Factory
The Cheesecake Factory
The Cheesecake Factory, Inc. is a restaurant company in the United States. The company operates 165 upscale, casual, full-service dining restaurants: 151 under The Cheesecake Factory mark, 13 under the Grand Lux Cafe mark and one under the RockSugar Pan Asian Kitchen mark...

 is planned to open in the former McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 location on the lower level near Lord & Taylor
Lord & Taylor
Lord & Taylor, colloquially known as L&T, or LT, based in New York City, is the oldest upscale, specialty-retail department store chain in the United States. Concentrated in the eastern U.S., the retailer operated independently for nearly a century prior to joining American Dry Goods...

.

Mall history

The mall first opened on Labor Day Weekend of 1977. It was built on top of a wetland, which was not protected in New Jersey until 1988 with the passage of the New Jersey Freshwater Wetlands Protection Act, and the former Dover city landfill. A glass elevator
Elevator
An elevator is a type of vertical transport equipment that efficiently moves people or goods between floors of a building, vessel or other structures...

 was added to center court in the 1990s. In 1999, the mall was purchased by Simon Property Group
Simon Property Group
Simon Property Group, Inc. is an American commercial real estate company, ranked #1 in the United States as the largest real estate investment trust. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers, The...

. With this ownership Simon felt that this local area was growing vastly and felt it needed to open a more upscale selection of retailers such as Abercrombie & Fitch
Abercrombie & Fitch
Abercrombie & Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States, and is expanding internationally....

 and Ann Taylor in 1999 plus J. Crew in 2001 as well as a substantial number of other fine retailers. Notable stores that have since closed include: Hahne's which was in the location currently occupied by Lord & Taylor, Child World
Child World
Child World was an American chain of toy stores that was founded in Avon, Massachusetts in 1970. Child World once boasted 182 stores and revenues of approximately $830 million annually...

 which is now vacant though was occupied by Office Depot
Office Depot
Office Depot is a supplier of office products and provides many services. The company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, shipping,...

. AMC Theatres
AMC Theatres
AMC Theatres , officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens, second only to Regal Entertainment Group, and one of the United States's four national cinema chains AMC Theatres (American Multi-Cinema), officially known as...

 had screens 1-6 in the location currently occupied by Forever 21
Forever 21
Forever 21 is an American chain of clothing retailers with branches in major cities in The United States, Puerto Rico, Canada, Europe, Asia, and the Middle East that offers fashion and accessories for young women and men....

 (Previously F.Y.E.
F.y.e.
F.Y.E., standing for "For Your Entertainment," is a chain of entertainment media stores in the United States. As one of many Trans World Entertainment brands, it began in 1993 and was expanded in 2001 after buying out and rebranding mall-based Camelot, Strawberries, Record Town and Coconuts stores...

) located inside the mall as well as screens 7-12 in the location currently occupied by Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

 in one of the many strip malls located on the perimeter road. The 1-6 screens closed in 1998 and the 7-12 screens in 2002. At the time when the theaters were open, it was the first multiplex in America.

On August 25, 2009, a small plane crash-landed in the parking lot. The only injury was the pilot, who walked away and was treated.

On February 20, 2010, a grease oven fire broke out at a McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 inside the mall, causing a brief evacuation of the mall until the fire was put out. The McDonald's is now closed.

Anchors

  • J. C. Penney
    J. C. Penney
    -External links:*...

     (181,000 square feet, 2 floors)
  • Lord & Taylor
    Lord & Taylor
    Lord & Taylor, colloquially known as L&T, or LT, based in New York City, is the oldest upscale, specialty-retail department store chain in the United States. Concentrated in the eastern U.S., the retailer operated independently for nearly a century prior to joining American Dry Goods...

     (150,000 square feet, 2 floors)
  • Macy's
    Macy's
    Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

     (260,000 square feet, 2 floors)
  • Sears (191,000 square feet, 2 floors)

Former Anchors

  • Bamberger's
    Bamberger's
    Bamberger's was a department store chain with locations primarily in New Jersey, but also Delaware, Maryland, New York, and Pennsylvania. The chain was headquartered in Newark, New Jersey.-History:Founded in 1893 by Louis Bamberger as L...

     (opened in 1977, became Macy's in 1986)
  • Hahne's (opened in 1977, became Lord & Taylor in 1988)

The Townsquare

Rockaway Town Plaza
  • AMC Theatres
    AMC Theatres
    AMC Theatres , officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens, second only to Regal Entertainment Group, and one of the United States's four national cinema chains AMC Theatres (American Multi-Cinema), officially known as...

  • Dick's Sporting Goods
    Dick's Sporting Goods
    Dick's Sporting Goods, Inc. , or Dick's, is a Fortune 500 American corporation in the sporting goods and retail industries.The company's headquarters are on the grounds of Pittsburgh International Airport in Findlay Township near Pittsburgh, Pennsylvania. Dick's has 451 stores in 42 states as of...

  • Panera Bread
    Panera Bread
    Panera Bread is a chain of bakery–café quick casual restaurants in the United States and Canada that sells breads, sandwiches, soups, salads, and other bakery items. Its headquarters are in Sunset Hills, Missouri, a suburb of St. Louis.-Corporate history:In 1993, Au Bon Pain Co...

  • PetsMart
    PetSmart
    PetSmart, Inc. is a retail chain doing business in the United States and Canada engaged in the sale of specialty pet supplies and services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care.- History :...

  • Pier 1 Imports
    Pier 1 Imports
    Pier 1 Imports Inc. is a Fort Worth, Texas based retailer specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories and seasonal decor. The chain operates over 1,000 stores under the name Pier 1 Imports in the United States, Canada, Mexico...

  • Qdoba Mexican Grill
    Qdoba Mexican Grill
    Qdoba Mexican Grill , is a chain of fast casual "Fresh Mex" restaurants in the United States serving Mexican-style cuisine. The company is owned by Jack in the Box, having been owned and expanded by ACI Capital until 2003....

  • Sally Beauty Supply
    Sally Beauty Supply
    Sally Beauty Holdings, Inc. is an international speciality retailer and distributor of professional beauty supplies with revenues of more than $2.6 billion annually....

  • Starbucks
    Starbucks
    Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...

  • Target
    Target Corporation
    Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...

  • T-Mobile
    T-Mobile
    T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...

  • Ulta
    Ulta
    Ulta Salon, Cosmetics & Fragrance, Inc is a chain of beauty superstores in the United States. Each store is outfitted with a full-service salon as well. Ulta carries a variety of cosmetics and skincare brands, men's and women's fragrances, and professionally licensed haircare products...



Rockaway Town Court
  • Borders
    Borders Group
    Borders Group, Inc. was an international book and music retailer based in Ann Arbor, Michigan. The company employed approximately 19,500 throughout the U.S., primarily in its Borders and Waldenbooks stores....

     (closed) (27,459 square feet)
  • Christmas Tree Shops
    Christmas Tree Shops
    Christmas Tree Shops are a retail chain that started in Yarmouth Port, Massachusetts on Cape Cod in 1970 as a complex of three small stores; the Front Shop, the Back Shop, and the Barn Shop. The multiple store location, which was located on Route 6A, explains why the name is Christmas Tree Shops...

     (37,158 square feet)
  • Michaels
    Michaels
    Michaels is an arts and crafts retail chain. It currently operates more than 1040 Michaels Arts and Crafts Stores located in 49 U.S. states and in Canada. The company owns and operates the Aaron Brothers retail chain which consists of more than 140 stores...

     (22,741 square feet)


Rockaway Commons
  • Best Buy
    Best Buy
    Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

  • Rite Aid
    Rite Aid
    Rite Aid is a drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Pennsylvania, near Camp Hill. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S....

  • Toys R Us

Expansion and Future Plans

The mall has undergone several expansions since it opened. These include a strip mall in the southeast corner of the property currently anchored by Best Buy
Best Buy
Best Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...

 , ACME-Sav-on (closed in 2010), Rite Aid
Rite Aid
Rite Aid is a drugstore chain in the United States and a Fortune 500 company headquartered in East Pennsboro Township, Pennsylvania, near Camp Hill. Rite Aid is the largest drugstore chain on the East Coast and the third largest drugstore chain in the U.S....

 (Closing in October 2011), and Office Depot
Office Depot
Office Depot is a supplier of office products and provides many services. The company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, shipping,...

 (now closed). A Hilton Garden Inn
Hilton Garden Inn
Hilton Garden Inn is a chain of hotels trademarked by the Hilton Worldwide. Hilton Garden Inns are considered to be upscale mid-priced hotels that are designed for both business and leisure travelers. The hotel brand is similar to that of the Courtyard by Marriott brand, a key competitor...

 was opened next to an office building that is currently occupied by BASF
BASF
BASF SE is the largest chemical company in the world and is headquartered in Germany. BASF originally stood for Badische Anilin- und Soda-Fabrik . Today, the four letters are a registered trademark and the company is listed on the Frankfurt Stock Exchange, London Stock Exchange, and Zurich Stock...

. A row of three stores (Linens 'n Things
Linens 'n Things
Linens 'n Things is an online retailer of home textiles, housewares and decorative home accessories. Until 2008, the company also did business as a big box retailer under the name Linens 'n Things, Inc., headquartered in Clifton, New Jersey, United States, and did business across the United States...

 (now a Christmas Tree Shops
Christmas Tree Shops
Christmas Tree Shops are a retail chain that started in Yarmouth Port, Massachusetts on Cape Cod in 1970 as a complex of three small stores; the Front Shop, the Back Shop, and the Barn Shop. The multiple store location, which was located on Route 6A, explains why the name is Christmas Tree Shops...

), Michaels
Michaels
Michaels is an arts and crafts retail chain. It currently operates more than 1040 Michaels Arts and Crafts Stores located in 49 U.S. states and in Canada. The company owns and operates the Aaron Brothers retail chain which consists of more than 140 stores...

, and Borders
Borders Group
Borders Group, Inc. was an international book and music retailer based in Ann Arbor, Michigan. The company employed approximately 19,500 throughout the U.S., primarily in its Borders and Waldenbooks stores....

 (now vacant) was opened next to that. The west end of the property, called Rockaway Plaza, is now occupied by Target
Target Corporation
Target Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's...

, Dick's Sporting Goods
Dick's Sporting Goods
Dick's Sporting Goods, Inc. , or Dick's, is a Fortune 500 American corporation in the sporting goods and retail industries.The company's headquarters are on the grounds of Pittsburgh International Airport in Findlay Township near Pittsburgh, Pennsylvania. Dick's has 451 stores in 42 states as of...

, Pier 1 Imports
Pier 1 Imports
Pier 1 Imports Inc. is a Fort Worth, Texas based retailer specializing in imported home furnishings and decor, particularly furniture, table-top items, decorative accessories and seasonal decor. The chain operates over 1,000 stores under the name Pier 1 Imports in the United States, Canada, Mexico...

, PetSmart
PetSmart
PetSmart, Inc. is a retail chain doing business in the United States and Canada engaged in the sale of specialty pet supplies and services such as grooming and dog training, PetSmart PetsHotel dog and cat boarding facilities and Doggie Day Care.- History :...

 and a new 16 screen AMC Theatres
AMC Theatres
AMC Theatres , officially known as AMC Entertainment, Inc., is the second largest movie theater chain in North America with 5,325 screens, second only to Regal Entertainment Group, and one of the United States's four national cinema chains AMC Theatres (American Multi-Cinema), officially known as...

 (not connected to the original 12 [later 6] screens), from which one of its screens became a digital IMAX screen. The Shops at Rockaway Mall, a strip mall developed by Transmark Company, also opened in the corner near Route 80 and features Dunkin' Donuts
Dunkin' Donuts
Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 by William Rosenberg in Quincy, Massachusetts; it is now headquartered in Canton...

 (one used to exist in the mall next to the food court), Fatburger
Fatburger
Fatburger is a fast casual restaurant chain. It uses the slogan The Last Great Hamburger Stand. While it is a fast food restaurant, the food is cooked and made to order and the restaurant has a liquor license...

, Cold Stone Creamery
Cold Stone Creamery
Cold Stone Creamery is an American-based ice cream parlor chain. The company, based in Scottsdale, Arizona, is owned and operated by Kahala Franchising, L.L.C. The company's main product is premium ice cream, or ice cream made with approximately 12-14% butterfat, that is made on location and...

, Quizno's, La Salsa and Supercuts
Supercuts
Supercuts is a hair salon franchise with over 2,000 locations across the United States. The company was founded in the San Francisco Bay Area in 1975, by Geoffrey M. Rappaport and Frank E. Emmett. The company's first location, which is still in existence, is in Albany, California. Its headquarters...

 along with a separate Olive Garden
Olive Garden
Olive Garden is an American restaurant chain specializing in Italian-American cuisine. It is a subsidiary of Darden Restaurants, Inc., which is headquartered in an unincorporated area in Orange County, Florida, near Orlando. Olive Garden operates more than 730 locations globally.- History :The...

. Plans include a Banana Republic, and an Old Navy
Old Navy
Old Navy is an American clothing brand as well as a chain of stores owned by Gap, Inc., with corporate operations in San Francisco and San Bruno, California. It is one of the first major corporations to house headquarters in the new Mission Bay district of San Francisco.Gap, Inc. was run by...

, and others but none has been built since the 2005 proposal. Recently, a Nori Sushi opened where the former Maui Wowi was located in the food court. Around the mall, the HDTVs located throughout the lobby of the mall now show updated news stories and events at the mall. In the renovated food court, there is a Charley's restaurant that serves subs. Right next to the entrance to Macy's
Macy's
Macy's is a U.S. chain of mid-to-high range department stores. In addition to its flagship Herald Square location in New York City, the company operates over 800 stores in the United States...

 a pub by the name of Muldoon's Steakhouse and Pub recently opened. At Rockaway Townsquare there have been plans made about opening a new Bloomingdale's
Bloomingdale's
Bloomingdale's is an American department store owned by Macy's, Inc. .Bloomingdale's started in 1861 when brothers Joseph and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side...

 store as well as possibly a Nordstrom
Nordstrom
Nordstrom, Inc. is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings...

 store though nothing is yet to be done since this proposal a few years back. Only time will tell if one will ever open.

2007-2008 Renovations

In 2007 and 2008 renovations were made to both its interior and exterior the mall. The renovations included updated flooring (carpeted upper level, ceramic tile on central portion of lower level, as well as a marble-floored center court), a remodeled and modernized food court that includes new ceilings, a rounded appearance and banquette seating, repainted ceilings in earth tones and new lighting. The mall entrances are still under renovation and the parking lot will receive new lighting. This is the malls 2nd renovation (the first taking place in 1995), which was finished just in time for the mall's grand reopening the weekend of November 21, 2008.

Transportation

The mall is served by several bus routes:
Route Western Endpoint Eastern Endpoint Operator
880 Terminal Morristown
Morristown (NJT station)
Morristown is a New Jersey Transit rail station on the Morristown Line. It is located in Morristown and serves an average of 1,800 passengers on a typical weekday. Construction of the historic station began in 1912 and the facility opened November 3, 1913. A station agent and waiting room are...

NJ Transit
46 (off-peak hours only) Terminal Port Authority Bus Terminal
Port Authority Bus Terminal
The Port Authority Bus Terminal is the main gateway for interstate buses into Manhattan in New York City...

Lakeland Bus Lines
Lakeland Bus Lines
Lakeland Bus Lines, Inc is a privately operated charter/commuter bus operation in Dover, New Jersey. Lakeland operates commuter routes from Morris, Sussex, and Somerset Counties to New York City.-Routes:...

80B Budd Lake PABT Lakeland
80H Howard Boulevard PABT/Midtown Manhattan
Midtown Manhattan
Midtown Manhattan, or simply Midtown, is an area of Manhattan, New York City home to world-famous commercial zones such as Rockefeller Center, Broadway, and Times Square...

/Wall Street
Wall Street
Wall Street refers to the financial district of New York City, named after and centered on the eight-block-long street running from Broadway to South Street on the East River in Lower Manhattan. Over time, the term has become a metonym for the financial markets of the United States as a whole, or...

Lakeland
80N Newton PABT Lakeland
80S Sparta PABT Lakeland

Rail proposals

The mall has been included in many rail proposals to relieve traffic on Interstate 80
Interstate 80
Interstate 80 is the second-longest Interstate Highway in the United States, following Interstate 90. It is a transcontinental artery running from downtown San Francisco, California to Teaneck, New Jersey in the New York City Metropolitan Area...

. However, traffic has become increasingly worse and backups are common as far as Netcong.

If a rail station had been built when the mall was constructed, it probably would have sat unused until 1982 when the Comet II passenger cars arrived as any electrification would have been to the current that was going to be used on the Morris & Essex Lines
Morris & Essex Lines
The Morris & Essex Lines are a group of former Delaware, Lackawanna and Western Railroad railroad lines in New Jersey now owned and operated by New Jersey Transit...

 and wasn't placed in service along with the Arrow III MUs until 1984.

The Comet I cars were equipped with low-doors and since most trains might have been sent via the Morristown Line providing for management concerns about diesel noise and exhaust from the U34CH
GE U34CH
The U34CH is a 3600hp passenger diesel locomotive built by General Electric between 1970-73. In total, 33 U34CH units were built; 32 were built for the New Jersey Department of Transportation and operated by the Erie Lackawanna Railway, with the last unit coming as a later rebuild of a GE U30C for...

locomotives near the mall.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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