Starbucks
Overview
 
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...

 company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and over 150 in Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

.

Starbucks sells drip brewed coffee
Drip brew
Drip brewing, or filtered coffee, is a method for brewing coffee which involves pouring water over roasted, ground coffee beans contained in a filter. Water seeps through the coffee, absorbing its oils and essences, solely under gravity, then passes through the bottom of the filter...

, espresso
Espresso
Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....

-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers.
Encyclopedia
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse
Coffeehouse
A coffeehouse or coffee shop is an establishment which primarily serves prepared coffee or other hot beverages. It shares some of the characteristics of a bar, and some of the characteristics of a restaurant, but it is different from a cafeteria. As the name suggests, coffeehouses focus on...

 company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and over 150 in Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

.

Starbucks sells drip brewed coffee
Drip brew
Drip brewing, or filtered coffee, is a method for brewing coffee which involves pouring water over roasted, ground coffee beans contained in a filter. Water seeps through the coffee, absorbing its oils and essences, solely under gravity, then passes through the bottom of the filter...

, espresso
Espresso
Espresso is a concentrated beverage brewed by forcing a small amount of nearly boiling water under pressure through finely ground coffee. Espresso is widely known throughout the world....

-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music
Hear Music
Hear Music, also known as StarCon is the brand name of Starbucks' retail music concept and record label. Hear Music began as a catalog company in Cambridge, Massachusetts, in 1990 before being purchased by Starbucks in 1999.-Concept:...

 brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream
Ice cream
Ice cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...

 and coffee are also offered at grocery stores.

From Starbucks' founding in later forms in Seattle as a local coffee bean
Coffee bean
A coffee bean is a seed of a coffee plant. It is the pit inside the red or purple fruit often referred to as a cherry. Even though they are seeds, they are referred to as 'beans' because of their resemblance to true beans. The fruits - coffee cherries or coffee berries - most commonly contain two...

 roaster and retailer, the company has expanded rapidly. In the 1990s, Starbucks was opening a new store every workday, a pace that continued into the 2000s. The first store outside the United States or Canada opened in the mid-1990s, and overseas stores now constitute almost one third of Starbucks' stores. The company planned to open a net of 900 new stores outside of the United States in 2009, but has announced 900 store closures in the United States since 2008.

History

Founding

The first Starbucks was opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin
Jerry Baldwin
Jerry Baldwin, along with Gordon Bowker and Zev Siegl, founded Starbucks in Seattle in 1971.Baldwin learned the coffee trade from Alfred Peet, whose store Peet's Coffee & Tea was the inspiration for Starbucks. Starbucks purchased roasted coffee beans from Peet's during its first year of operation...

, history teacher Zev Siegl, and writer Gordon Bowker
Gordon Bowker
Gordon Bowker is an American entrepreneur. He began as a writer and went on to co-found Starbucks along with Jerry Baldwin and Zev Siegl. He was later a co-owner of Peet's Coffee & Tea and Redhook Ale Brewery...

. The three were inspired by entrepreneur Alfred Peet
Alfred Peet
Alfred H. Peet was a Dutch-American entrepreneur and the founder of Peet's Coffee & Tea in Berkeley, California, in 1966. He is most famous for introducing custom coffee roasting to the United States....

 (whom they knew personally) to sell high-quality coffee beans and equipment. The name is taken from Moby-Dick
Moby-Dick
Moby-Dick; or, The Whale, was written by American author Herman Melville and first published in 1851. It is considered by some to be a Great American Novel and a treasure of world literature. The story tells the adventures of wandering sailor Ishmael, and his voyage on the whaleship Pequod,...

; after Pequod was rejected by one of the co-founders, the company was named after the first mate on the Pequod, Starbuck.

From 1971–1976, the first Starbucks was at 2000 Western Avenue; it then was relocated to 1912 Pike Place, where it remains to this day. During their first year of operation, they purchased green coffee beans from Peet's
Peet's Coffee & Tea
Peet's Coffee & Tea is a specialty coffee roaster and retailer. Founded in 1966 by Alfred Peet in Berkeley, California as "Peet's Coffee, Tea & Spices", Peet's is especially known for its strong, dark roasted coffee, including its Major Dickason blend.- Company history :Alfred Peet started Peet's...

, then began buying directly from growers.

Entrepreneur Howard Schultz
Howard Schultz
Howard Schultz is an American business magnate. He is the best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics...

 joined the company in 1982 as Director of Retail Operations and Marketing, and after a trip to Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

, advised that the company should sell coffee and espresso drinks as well as beans. Seattle had become home to a thriving countercultural coffeehouse scene since the opening of the Last Exit on Brooklyn
Last Exit on Brooklyn
The Last Exit on Brooklyn was a Seattle University District coffeehouse established in 1967 by Irv Cisski. It opened on June 30, 1967 at 3930 Brooklyn NE near the University of Washington campus in a small light-industrial building leased from the University...

 in 1967, the owners rejected this idea, believing that getting into the beverage business would distract the company from its primary focus. To them, coffee was something to be prepared in the home, but they did give away free samples of pre-made drinks. Certain that there was money to be made selling pre-made drinks, Schultz started the Il Giornale coffee bar chain in April 1986.

Sale and expansion

In 1984, the original owners of Starbucks, led by Jerry Baldwin
Jerry Baldwin
Jerry Baldwin, along with Gordon Bowker and Zev Siegl, founded Starbucks in Seattle in 1971.Baldwin learned the coffee trade from Alfred Peet, whose store Peet's Coffee & Tea was the inspiration for Starbucks. Starbucks purchased roasted coffee beans from Peet's during its first year of operation...

, took the opportunity to purchase Peet's (Baldwin still works there). In 1987, they sold the Starbucks chain to Schultz's Il Giornale, which rebranded the Il Giornale outlets as Starbucks and quickly began to expand. Starbucks opened its first locations outside Seattle at Waterfront Station
Waterfront Station (Vancouver)
Waterfront Station is a major intermodal public transportation facility and the main transit terminus in Downtown Vancouver, British Columbia, Canada.-Location:...

 in Vancouver, British Columbia
British Columbia
British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...

, and Chicago, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

, that same year. At the time of its initial public offering on the stock market in 1992, Starbucks had grown to 165 outlets.

International expansion

Currently Starbucks is present in more than 55 countries.
Africa North America Central America South America Oceania Asia Europe
Egypt South Africa Morocco Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...

 Guatemala Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...

 The Bahamas
Argentina Brazil Chile Peru Bolivia
Bolivia
Bolivia officially known as Plurinational State of Bolivia , is a landlocked country in central South America. It is the poorest country in South America...

 (Opens in 2012)
Australia New Zealand Bahrain China Hong Kong Indonesia Japan Jordan Lebanon Kuwait Macau
Macau
Macau , also spelled Macao , is, along with Hong Kong, one of the two special administrative regions of the People's Republic of China...

 Malaysia Oman Philippines Qatar Saudi Arabia Singapore South Korea Taiwan Thailand United Arab Emirates
Former locations Israel
Austria Belgium Bulgaria Czech Republic Denmark France Germany Greece Cyprus Hungary Ireland Netherlands Poland Portugal Romania Russia Spain Sweden Switzerland Turkey UK
} Jersey
Jersey
Jersey, officially the Bailiwick of Jersey is a British Crown Dependency off the coast of Normandy, France. As well as the island of Jersey itself, the bailiwick includes two groups of small islands that are no longer permanently inhabited, the Minquiers and Écréhous, and the Pierres de Lecq and...


} Isle of Man
Isle of Man
The Isle of Man , otherwise known simply as Mann , is a self-governing British Crown Dependency, located in the Irish Sea between the islands of Great Britain and Ireland, within the British Isles. The head of state is Queen Elizabeth II, who holds the title of Lord of Mann. The Lord of Mann is...



The first Starbucks location outside North America opened in Tokyo, Japan, in 1996. Starbucks entered the U.K. market in 1998 with the $83 million acquisition of the then 60-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks. In September 2002 Starbucks opened its first store in Latin America, in Mexico City.
In August 2003 Starbucks opened its first store in South America in Lima
Lima
Lima is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín rivers, in the central part of the country, on a desert coast overlooking the Pacific Ocean. Together with the seaport of Callao, it forms a contiguous urban area known as the Lima...

, Peru. In November 2010, Starbucks opened the first Central American store in El Salvador's capital, San Salvador
San Salvador
The city of San Salvador the capital and largest city of El Salvador, which has been designated a Gamma World City. Its complete name is La Ciudad de Gran San Salvador...

. On March 17, 2011 Starbucks opened its third restaurant in Central America and its first in Guatemala City
Guatemala City
Guatemala City , is the capital and largest city of the Republic of Guatemala and Central America...

, Guatemala.

In April 2003, Starbucks completed the purchase of Seattle's Best Coffee
Seattle's Best Coffee
Seattle's Best Coffee, a wholly owned subsidiary of Starbucks, is a specialty coffee retailer and wholesaler based in Seattle, Washington.Seattle's Best Coffee has retail stores and grocery sub-stores in 20 states and provinces and the District of Columbia. Sub-stores can also be found within many...

 and Torrefazione Italia
Torrefazione Italia
Torrefazione Italia is a former coffee roaster and café franchise, now a high-end brand of Starbucks coffee beans sold in grocery stores.- History :The first Torrefazione Italia café opened in Seattle, Washington in 1986...

 from AFC Enterprises
AFC Enterprises
AFC Enterprises is the Sandy Springs, Georgia-headquartered company that owns Popeye's Chicken & Biscuits. AFC Enterprises is a publicly traded company....

, bringing the total number of Starbucks-operated locations worldwide to more than 6,400. On September 14, 2006, rival Diedrich Coffee
Diedrich Coffee
Diedrich Coffee is a coffee company based in Irvine, CA. Its first coffee house in Orange County, CA was opened in 1983. It owns the American mall-based stores for Gloria Jean's Coffees...

 announced that it would sell most of its company-owned retail stores to Starbucks. This sale includes the company-owned locations of the Oregon-based Coffee People chain. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks, although the Portland airport Coffee People locations were excluded from the sale.

Many bookstores have Starbucks licensed stores within them, including Barnes & Noble
Barnes & Noble
Barnes & Noble, Inc. is the largest book retailer in the United States, operating mainly through its Barnes & Noble Booksellers chain of bookstores headquartered at 122 Fifth Avenue in the Flatiron District in Manhattan in New York City. Barnes & Noble also operated the chain of small B. Dalton...

 in the United States, Chapters-Indigo in Canada (company operated), Livraria Saraiva and Fnac
Fnac
Fnac is an international entertainment retail chain offering cultural and electronic products, founded by André Essel and Max Théret in 1954. It is the largest retailer of its kind in France...

 in Brazil and B2S in Thailand.

The Starbucks location in the former imperial palace in Beijing closed in July 2007. The coffee shop had been a source of ongoing controversy since its opening in 2000 with protesters objecting that the presence of the American chain in this location "was trampling on Chinese culture." Also in 2007, Starbucks cancelled plans to expand into India, but opened its first store in Russia, ten years after first registering a trademark there. In 2008, Starbucks continued its expansion, settling in Argentina, Belgium, Bulgaria, the Czech Republic and Portugal. In Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...

, the biggest Starbucks store in Latin America was opened. In April 2009, Starbucks entered Poland. New stores will be opened in Algeria. Starbucks has also opened its doors on August 5, 2009, in Utrecht, Netherlands. On October 21, 2009 it was announced that Starbucks will finally establish in Sweden, starting with a location at Arlanda airport outside Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

. On June 16, 2010 Starbucks opened its first store in Budapest
Budapest
Budapest is the capital of Hungary. As the largest city of Hungary, it is the country's principal political, cultural, commercial, industrial, and transportation centre. In 2011, Budapest had 1,733,685 inhabitants, down from its 1989 peak of 2,113,645 due to suburbanization. The Budapest Commuter...

, Hungary.

In May 2010, Southern Sun Hotels South Africa announced that they had signed an agreement with Starbucks that would enable them to brew Starbucks coffees in select Southern Sun and Tsonga Sun hotels in South Africa. The agreement was partially reached in order for Starbucks coffees to be served in the country in time for the commencement of the 2010 FIFA World Cup hosted by South Africa.

In December 2010, Starbucks debuted their first ever Starbucks at sea, where with a partnership with Royal Caribbean International
Royal Caribbean International
Royal Caribbean International is a Norwegian and American cruise line brand based in Miami, Florida and owned by Royal Caribbean Cruises Ltd.. With 42 ships in service under 5 different brands and one more under construction, it controls a 25.6% share of the world cruise market...

; Starbucks opened a shop aboard their Allure of the Seas Royal Caribbean's largest ship. Also the largest ship in the world.

Starbucks is planning to open its third African location, after Egypt and South Africa, in Algeria. A partnership with Algerian food company Cevital
Cevital
Cevital spa is a major Algerian manufacturer of food products, created by Issad Rebrab. The company specializes in food industry. The company's headquarters are in Béjaïa.Cevital is a founding member of the Desertec project....

 will see Starbucks open its first Algerian store in Algiers
Algiers
' is the capital and largest city of Algeria. According to the 1998 census, the population of the city proper was 1,519,570 and that of the urban agglomeration was 2,135,630. In 2009, the population was about 3,500,000...

.

In February 2011, Starbucks officially started selling their coffee in Norway, but Starbucks never opened a shop there. Instead they supply Norwegian food shops with Starbucks.

In January 2011, Starbucks and Tata Coffee
Tata Coffee
Tata Coffee is coffee company owned by the Tata Group. The company owns nineteen coffee estates in Southern India. The estates are spread across the districts of Coorg, Chickmaglur and Hassan in Karnataka and Valparai district in Tamil Nadu. Tata Coffee is the largest integrated coffee plantation...

, Asia's largest coffee plantation company, announced plans for a strategic alliance to bring Starbucks to India later that year. Starbucks plans set up stores in Tata retail locations and hotels in India, and also to source and roast coffee beans at Tata Coffee's Kodagu
Kodagu
Kodagu , also known by its anglicised former name of Coorg, is an administrative district in Karnataka, India. It occupies an area of in the Western Ghats of southwestern Karnataka. As of 2001, the population was 548,561, 13.74% of which resided in the district's urban centres, making it the least...

 facility.

In March 2011, Starbucks opened its first location in Guatemala City, Guatemala, at Condado Concepcion shopping district. A second store is scheduled to open at Oakland Mall in September.

In October 2011, Starbucks opened another location in Beijing, China, at the Beijing Capital International Airport
Beijing Capital International Airport
Beijing Capital International Airport, is the main international airport serving Beijing, China. It is located northeast of Beijing's city center in an enclave of Chaoyang District that is surrounded by rural Shunyi District. The airport is owned and operated by the Beijing Capital...

's Terminal 3, international departures hall; making the company's 500th store in China. The store is the 7th location at the airport. The company plans to expand to 1,500 stores in China by 2015.

In November 2011, Starbucks opened another Starbucks at sea, this time on Royal Caribbean's second largest ship the Oasis of the Seas.



Starbucks at Changi Airport, Singapore
Starbucks at Harbor Square, Manila

Restaurant experiment

In 1999, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia. These restaurants were soon "outed" as Starbucks establishments and converted to Starbucks cafes.

Corporate governance

Orin C. Smith
Orin C. Smith
Orin C. Smith was President and Chief Executive Officer of Starbucks Corporation from 2000 to 2005. He joined Starbucks as Vice President and Chief Financial Officer in 1990, became President and Chief Operating Officer in 1994, and became a director of Starbucks in 1996. Prior to joining...

 was President and CEO of Starbucks from 2001 to 2005.

Starbucks' chairman, Howard Schultz
Howard Schultz
Howard Schultz is an American business magnate. He is the best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics...

, has talked about making sure growth does not dilute the company's culture and the common goal of the company's leadership to act like a small company.

In January 2008, Chairman Howard Schultz
Howard Schultz
Howard Schultz is an American business magnate. He is the best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics...

 resumed his roles as President and CEO after an eight year hiatus, replacing Jim Donald, who took the posts in 2005 but was asked to step down after sales slowed in 2007. Schultz aims to restore what he calls the "distinctive Starbucks experience" in the face of rapid expansion. Analysts believe that Schultz must determine how to contend with higher materials prices and enhanced competition from lower-price fast food chains, including McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

 and Dunkin' Donuts
Dunkin' Donuts
Dunkin' Donuts is an international doughnut and coffee retailer founded in 1950 by William Rosenberg in Quincy, Massachusetts; it is now headquartered in Canton...

. Starbucks announced it will discontinue its warm breakfast sandwich products, originally intended to launch nationwide in 2008, in order to refocus the brand on coffee, but the sandwiches were reformulated to deal with complaints and the product line stayed. On February 23, 2008, Starbucks closed its stores from 5:30–9:00 pm local time to train its baristas.

Recent changes

In March 2008, Schultz made several announcements to Starbucks shareholders. Schultz introduced Starbucks' "state of the art espresso system", the Thermoplan AG
Thermoplan AG
Thermoplan AG is a manufacturer of kitchen appliance for foodservice. The headquarter of the company founded 1974 by Domenic Steiner is located in Weggis, Switzerland....

 manufactured Mastrena, which replaced their previous superauto, the Thermoplan Verismo 801 (known internationally as the Thermoplan Black & White). Starbucks also announced that the company hopes to enter the energy drink market. Pre-ground beans will no longer be used, so that the grinding of whole bean coffee will "bring aroma, romance and theater" to American stores. The company also announced the acquisition of The Coffee Equipment Company, the manufacturer of the Clover Brewing System. They are currently test marketing this "fresh-pressed" coffee system at six Starbucks locations; three in Seattle, and three in Boston.

Starbucks stopped using milk originating from rBGH-treated cows in 2007.

In early 2008, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users comment and vote on suggestions. Journalist Jack Schofield noted that "My Starbucks seems to be all sweetness and light at the moment, which I don't think is possible without quite a lot of censorship". The website is powered by the Salesforce software.

In May 2008, a loyalty program
Loyalty program
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially beneficial to the firm....

 was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi
Wi-Fi
Wi-Fi or Wifi, is a mechanism for wirelessly connecting electronic devices. A device enabled with Wi-Fi, such as a personal computer, video game console, smartphone, or digital audio player, can connect to the Internet via a wireless network access point. An access point has a range of about 20...

 Internet access, no charge for soy milk & flavored syrups, and free refills on brewed drip coffee. Free Wi-Fi Internet access varies in different regions. US & Canadian card holders can access 2 hours of Internet access through AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...

 in the United States and through Bell Canada
Bell Canada
Bell Canada is a major Canadian telecommunications company. Including its subsidiaries such as Bell Aliant, Northwestel, Télébec, and NorthernTel, it is the incumbent local exchange carrier for telephone and DSL Internet services in most of Canada east of Manitoba and in the northern territories,...

 within Canada. In Germany customers can get 2 hour of free Wi-Fi through BT Openzone
BT Openzone
BT Openzone is a Wi-Fi hotspot service provided by BT Group. BT operates around 4,000 wireless stations in the UK, located in public locations such as cafés, hotels, pubs, stations and airports; BT's network accounts for 40% of the UK's wifi hotspot population...

, and in Switzerland and Austria customers can get 30 minutes with a voucher card (through T-Mobile
T-Mobile
T-Mobile International AG is a German-based holding company for Deutsche Telekom AG's various mobile communications subsidiaries outside Germany. Based in Bonn, Germany, its subsidiaries operate GSM and UMTS-based cellular networks in Europe, the United States, Puerto Rico and the US Virgin Islands...

).

In June 2009, the company announced that it will be overhauling its menu and selling salads and baked goods without high-fructose corn syrup or artificial ingredients. The move is expected to attract health- and cost-conscious consumers and will not affect prices. At least three stores in Seattle were "debranded" to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks." The first, 15th Avenue Coffee and Tea, opened in July on Capitol Hill after Starbucks employees visited local coffee houses to look around. It serves wine and beer, and plans to host live music and poetry readings. The practice has been criticized as "local-washing", similar to greenwash
Greenwash
Greenwashing , or "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company's policies or products are environmentally friendly.-Usage:...

ing.

In September 2009, Starbucks in the UK rolled out free Wi-Fi at most of its outlets, working with its Wi-Fi partner BT Openzone. Customers with a Starbucks Card will be able to log-on to the Wi-Fi in-store for free with their card details, thereby bringing the benefits of the loyalty program in-line with the United States. Beginning in July 2010, Starbucks plans to offer free Wi-Fi in all of its US stores via AT&T
AT&T
AT&T Inc. is an American multinational telecommunications corporation headquartered in Whitacre Tower, Dallas, Texas, United States. It is the largest provider of mobile telephony and fixed telephony in the United States, and is also a provider of broadband and subscription television services...

 and information through a partnership with Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

. This is an effort to be more competitive against local chains, which have long offered free Wi-Fi, and against McDonald's
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...

, which began offering free wireless internet access in 2010. On June 30, 2010, Starbucks announced it would begin to offer unlimited and free Internet access via Wi-Fi to customers in all company-owned locations across Canada starting on July 1, 2010.

A store in Seattle known for its use of the corporation's new ideas will reopen in the fall of 2010 with modifications to the interior decorating and the addition of wine from Pacific Northwest vineyards. The espresso machines will be in the middle of the store to create what Starbucks calls a "coffee theater".

VIA "Ready Brew" instant coffee

Starbucks introduced a brand new line of instant coffee packets called VIA "Ready Brew", in March 2009. It was first unveiled in New York City with subsequent testing of the product also in Seattle, Chicago and London. The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. and Canada with Starbucks stores promoting the product with a blind "taste challenge" of the instant versus fresh roast. Many people could not tell the difference between the instant and fresh brewed coffee. Some analysts theorized that by introducing instant coffee, Starbucks will devalue its own brand. After the VIA was successfully launched, they introduced the Decaf Italian Roast as well as a sweetened version called "iced". In October 2010, Starbucks expanded the VIA selection by introducing four new presweetened flavored versions: Vanilla, Caramel, Cinnamon Spice and Mocha. With the holiday season in mind in 2010, Starbucks also introduced the Christmas Blend and Decaf Christmas blend. Also as a celebration of their 40th year anniversary Tribute Blend VIA was introduced in March 2011.

Store closures

In 2003 Starbucks closed all six of its locations in Israel, citing "on-going operational challenges" and a "difficult business environment."

On July 1, 2008, the company announced it was closing 600 underperforming company-owned stores and cutting U.S. expansion plans amid growing economic uncertainty. On July 29, 2008, Starbucks also cut almost 1,000 non-retail jobs as part of its bid to reenergize the brand and boost its profit. Of the new cuts, 550 of the positions were layoffs and the rest were unfilled jobs. These closings and layoffs effectively ended the company’s period of growth and expansion that began in the mid-1990s.

Starbucks also announced in July 2008 that it would close 61 of its 84 stores in Australia by August 3, 2008. Nick Wailes, an expert in strategic management of the University of Sydney
University of Sydney
The University of Sydney is a public university located in Sydney, New South Wales. The main campus spreads across the suburbs of Camperdown and Darlington on the southwestern outskirts of the Sydney CBD. Founded in 1850, it is the oldest university in Australia and Oceania...

, commented that "Starbucks failed to truly understand Australia’s cafe culture."

On January 28, 2009, Starbucks announced the closure of an additional 300 underperforming stores and the elimination of 7,000 positions. CEO Howard Schultz also announced that he had received board approval to reduce his salary. Altogether, from February 2008 to January 2009, Starbucks terminated an estimated 18,400 U.S. jobs and began closing 977 stores worldwide.

In August 2009, Ahold
Ahold
Ahold is a major international supermarket operator based in Amsterdam, Netherlands. Ahold is listed on Euronext Amsterdam and the Frankfurt Stock Exchange.-History:...

 announced closures and rebranding for 43 of their licensed store Starbucks kiosks for their US based Stop & Shop
Stop & Shop
The Stop & Shop Supermarket Company is a chain of supermarkets located mostly in the northeastern United States. Its main rivals are Shaw's Star Market and Hannaford in New England, while ShopRite and the A&P family of supermarkets are its main competition in New York and New Jersey.- History :Stop...

 and Giant supermarkets. However, Ahold has not yet abandoned the licensed Starbucks concept; they plan to open 5 new licensed stores by the end of 2009.

Unbranded stores

In 2009, at least three stores in Seattle were debranded to remove the logo and brand name, and remodel the stores as local coffee houses "inspired by Starbucks." CEO Howard Schultz says the unbranded stores are a "laboratory for Starbucks". The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It serves wine and beer, and plans to host live music and poetry readings. Although the stores have been called "stealth Starbucks" and criticized as "local-washing", Schultz says that "It wasn't so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks."

2009 New York City bombing

At approximately 3:30 am on May 25, 2009, a Starbucks store on the Upper East Side
Upper East Side
The Upper East Side is a neighborhood in the borough of Manhattan in New York City, between Central Park and the East River. The Upper East Side lies within an area bounded by 59th Street to 96th Street, and the East River to Fifth Avenue-Central Park...

 in the Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

 borough
Borough (New York City)
New York City, one of the largest cities in the world, is composed of five boroughs. Each borough now has the same boundaries as the county it is in. County governments were dissolved when the city consolidated in 1898, along with all city, town, and village governments within each county...

 of New York City, New York, was bombed. A small improvised explosive device
Improvised explosive device
An improvised explosive device , also known as a roadside bomb, is a homemade bomb constructed and deployed in ways other than in conventional military action...

 was used and damage was limited to exterior windows and a sidewalk
Sidewalk
A sidewalk, or pavement, footpath, footway, and sometimes platform, is a path along the side of a road. A sidewalk may accommodate moderate changes in grade and is normally separated from the vehicular section by a curb...

 bench; there were no injuries. Residents of apartments above the bombing site were briefly evacuated. Police believed at first that the bombing might be related to a serial bomber operating in Manhattan, because it was similar in nature to earlier bombings in Manhattan at the British and Mexican consulates
Consul (representative)
The political title Consul is used for the official representatives of the government of one state in the territory of another, normally acting to assist and protect the citizens of the consul's own country, and to facilitate trade and friendship between the peoples of the two countries...

, as well as a U.S. military
United States armed forces
The United States Armed Forces are the military forces of the United States. They consist of the Army, Navy, Marine Corps, Air Force, and Coast Guard.The United States has a strong tradition of civilian control of the military...

-recruiting center in Times Square
Times Square
Times Square is a major commercial intersection in the borough of Manhattan in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets...

. However, a 17-year-old boy was arrested that July after boasting that he bombed the store to emulate the movie Fight Club
Fight Club (film)
Fight Club is a 1999 American film based on the 1996 novel of the same name by Chuck Palahniuk. The film was directed by David Fincher and stars Edward Norton, Brad Pitt and Helena Bonham Carter. Norton plays the unnamed protagonist, an "everyman" who is discontented with his white-collar job...

.

Peet's in discussions to sell itself to Starbucks

Multiple news sources, including FT, BusinessWeek, among others, report that Peet's is in talks to sell itself to rival Starbucks, and both declined to acknowledge the talks.

Juice bars

On November 10, 2011 Starbuck Corporation has announced of bought juice company Evolution Fresh for $30 million in cash and plans to start a chain of juice bars starting in around middle of 2012, venturing into territory stakes out by Jamba Inc.

Intellectual property

Starbucks U.S. Brands, LLC, is a Starbucks-owned company that currently holds approximately 120 Starbucks Coffee Company patents and trademarks. It is located at 2525 Starbucks Way in Minden, Nevada
Minden, Nevada
Minden is a census-designated place in Douglas County, Nevada, United States. The population was 2,836 at the 2000 census. It is the county seat of Douglas County and is adjacent to the city of Gardnerville. It is named after the town of Minden, in the German state of North Rhine-Westphalia. It...

.

Name

The company is named in part after Starbuck, Captain Ahab's first mate in the novel Moby-Dick
Moby-Dick
Moby-Dick; or, The Whale, was written by American author Herman Melville and first published in 1851. It is considered by some to be a Great American Novel and a treasure of world literature. The story tells the adventures of wandering sailor Ishmael, and his voyage on the whaleship Pequod,...

, as well as a turn-of-the-century mining camp (Starbo or Storbo) on Mount Rainier
Mount Rainier
Mount Rainier is a massive stratovolcano located southeast of Seattle in the state of Washington, United States. It is the most topographically prominent mountain in the contiguous United States and the Cascade Volcanic Arc, with a summit elevation of . Mt. Rainier is considered one of the most...

. According to Howard Schultz
Howard Schultz
Howard Schultz is an American business magnate. He is the best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics...

's book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, the name of the company was derived from Moby-Dick, although not in as direct a fashion as many assume. Gordon Bowker liked the name "Pequod" (the ship in the novel), but his then creative partner Terry Heckler responded, "No one's going to drink a cup of Pee-quod!" Heckler suggested "Starbo". Brainstorming
Brainstorming
Brainstorming is a group creativity technique by which a group tries to find a solution for a specific problem by gathering a list of ideas spontaneously contributed by its members...

 with these two ideas resulted in the company being named after the Pequods first mate, Starbuck.

International names

Starbucks is known internationally by the following names:
  • Arabic-speaking countries: ستاربكس (transliteration: stārbaks)
  • Bulgaria: Старбъкс (transliteration: Starbâks)
  • China, Hong Kong, Macau
    Macau
    Macau , also spelled Macao , is, along with Hong Kong, one of the two special administrative regions of the People's Republic of China...

    , Taiwan: 星巴克 Pinyin
    Pinyin
    Pinyin is the official system to transcribe Chinese characters into the Roman alphabet in China, Malaysia, Singapore and Taiwan. It is also often used to teach Mandarin Chinese and spell Chinese names in foreign publications and used as an input method to enter Chinese characters into...

    : xīngbākè (星 xīng means "star", while 巴克 is a transliteration
    Transliteration
    Transliteration is a subset of the science of hermeneutics. It is a form of translation, and is the practice of converting a text from one script into another...

     of "-bucks")
  • Israel: סטארבקס (transliteration: sṭārbaqs)
  • Japan: スターバックス (transliteration: sutābakkusu), and the abbreviation スタバ is also used in slang
  • Russia: Старбакс (transliteration: Starbaks)
  • South Korea: 스타벅스 (transliteration: seutabeokseu), but the Korean translation 별다방 (star-teahouse) is also used in slang
  • Quebec
    Quebec
    Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

    , Canada: Café Starbucks Coffee
  • Thailand: สตาร์บัคส์ pronounced satāːbākʰ

Logo

In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed siren
Siren
In Greek mythology, the Sirens were three dangerous mermaid like creatures, portrayed as seductresses who lured nearby sailors with their enchanting music and voices to shipwreck on the rocky coast of their island. Roman poets placed them on an island called Sirenum scopuli...

".
The logo has been significantly streamlined over the years. In the first version, which was based on a 16th-century "Norse
Norsemen
Norsemen is used to refer to the group of people as a whole who spoke what is now called the Old Norse language belonging to the North Germanic branch of Indo-European languages, especially Norwegian, Icelandic, Faroese, Swedish and Danish in their earlier forms.The meaning of Norseman was "people...

" woodcut
Woodcut
Woodcut—occasionally known as xylography—is a relief printing artistic technique in printmaking in which an image is carved into the surface of a block of wood, with the printing parts remaining level with the surface while the non-printing parts are removed, typically with gouges...

, the Starbucks siren was topless
Toplessness
Toplessness is the state in which a female's breasts are uncovered, with the areolae and nipples visible, usually in a public space. It can also refer to a female not wearing any clothing above the waist, which is the female equivalent to a male barechestedness.The history and even the present-day...

 and had a fully visible double fish tail. The image also had a rough visual texture and has been likened to a melusine
Melusine
Melusine is a figure of European legends and folklore, a feminine spirit of fresh waters in sacred springs and rivers.She is usually depicted as a woman who is a serpent or fish from the waist down...

. In the second version, which was used from 1987–92, her breasts were covered by her flowing hair, but her navel
Navel
The navel is a scar on the abdomen caused when the umbilical cord is removed from a newborn baby...

 was still visible. The fish tail was cropped slightly, and the primary color was changed from brown to green, a nod to Bowker's Alma Mater
Alma mater
Alma mater , pronounced ), was used in ancient Rome as a title for various mother goddesses, especially Ceres or Cybele, and in Christianity for the Virgin Mary.-General term:...

, the University of San Francisco
University of San Francisco
The University of San Francisco , is a private, Jesuit/Catholic university located in San Francisco, California. Founded in 1855, USF was established as the first university in San Francisco. It is the second oldest institution for higher learning in California and the tenth-oldest university of...

. In the third version, used between 1992 and 2011, her navel and breasts are not visible at all, and only vestiges remain of the fish tails. The original "woodcut" logo has been moved to the Starbucks' Headquarters in Seattle.

At the beginning of September 2006 and then again in early 2008, Starbucks temporarily reintroduced its original brown logo on paper hot-drink cups. Starbucks has stated that this was done to show the company's heritage from the Pacific Northwest and to celebrate 35 years of business. The vintage logo sparked some controversy due in part to the siren's bare breasts, but the temporary switch garnered little attention from the media. Starbucks had drawn similar criticism when they reintroduced the vintage logo in 2006. The logo was altered when Starbucks entered the Saudi Arabian market in 2000 to remove the siren, leaving only her crown, as reported in a Pulitzer Prize
Pulitzer Prize
The Pulitzer Prize is a U.S. award for achievements in newspaper and online journalism, literature and musical composition. It was established by American publisher Joseph Pulitzer and is administered by Columbia University in New York City...

-winning column by Colbert I. King
Colbert I. King
Colbert I. King is a Pulitzer Prize-winning columnist for the Washington Post. He is deputy editor of the Posts editorial page....

 in The Washington Post
The Washington Post
The Washington Post is Washington, D.C.'s largest newspaper and its oldest still-existing paper, founded in 1877. Located in the capital of the United States, The Post has a particular emphasis on national politics. D.C., Maryland, and Virginia editions are printed for daily circulation...

 in 2002. The company announced three months later that it would be using the international logo in Saudi Arabia.

In January 2011, Starbucks announced that they would make small changes to the company's logo, removing the Starbucks wordmark around the siren and enlarging the siren image itself.


Parodies and infringements

Starbucks has been a target of parodies and imitations of its logo, and has used legal action against those it perceives to be infringing on its intellectual property. In 2000, San Francisco cartoonist
Cartoonist
A cartoonist is a person who specializes in drawing cartoons. This work is usually humorous, mainly created for entertainment, political commentary or advertising...

 Kieron Dwyer
Kieron Dwyer
Kieron Dwyer is an American comic book artist and penciller.-Biography:Dwyer is best known for his work on Captain America vol. 1 , Danger Unlimited , Action Comics , Avengers Kieron Dwyer (born March 6, 1967) is an American comic book artist and penciller.-Biography:Dwyer is best known for his...

 was sued by Starbucks for copyright and trademark infringement after creating a parody of its siren logo and putting it on the cover of one of his comics; later placing it on coffee mugs, t-shirts, and stickers that he sold on his website and at comic book conventions. Dwyer felt that since his work was a parody it was protected by his right to free speech under U.S. law. The case was eventually settled out of court, as Dwyer claimed he did not have the financial ability to endure a trial case with Starbucks. The judge agreed that Dwyer's work was a parody and thus enjoyed constitutional protection; however, he was forbidden from financially "profiting" from using a "confusingly similar" image of the Starbucks siren logo. Dwyer is currently allowed to display the image as an expression of free speech, but he can no longer sell it. In a similar case, a New York store selling stickers and T-shirts using the Starbucks logo with the words "f—k off" was sued by the company in 1999. An anti-Starbucks website, starbuckscoffee.co.uk, which encouraged people to deface the Starbucks logo was transferred to Starbucks in 2005, but has since resurfaced at www.starbuckscoffee.org.uk. Christian bookstores and websites in the US are selling a T-shirt featuring a logo with the mermaid replaced by Jesus and the words "Sacrificed for me" around the edge.

Other successful cases filed by Starbucks include the case won in 2006 against the chain Xingbake in Shanghai, China for trademark infringement
Trademark infringement
Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees...

, because the chain used a green-and-white logo with a name that sounded phonetically similar to the Chinese for Starbucks. Starbucks did not open any stores after first registering its trademark in Russia in 1997 and in 2002 a Russian lawyer successfully filed a request to cancel the trademark. He then registered the name with a Moscow company and asked for $600,000 to sell the trademark to Starbucks, but was ruled against in November 2005. Sam Buck, who owns a coffee store in Oregon, was prohibited from using her name on the shop front in 2006.

In 2003, Starbucks sent a cease-and-desist letter to "HaidaBucks Coffee House" in Masset, British Columbia
Masset, British Columbia
Masset , formerly Massett, is a village in Haida Gwaii in British Columbia, Canada. It is located on the northern coast of Graham Island, the largest island in the archipelago, and is approximately west of mainland British Columbia. It is the western terminus of the Yellowhead Highway...

, Canada. The store was owned by a group of young Haida men, commonly referred to as "bucks." After facing criticism, Starbucks dropped its demand after HaidaBucks dropped "coffee house" from its name.

Other cases have gone against the company. In 2005 Starbucks lost a trademark infringement case against a smaller coffee vendor in South Korea that operates coffee stations under the name Starpreya. The company, Elpreya, says Starpreya is named after the Norse goddess, Freja, with the letters of that name changed to ease pronunciation by Koreans. The court rejected Starbucks' claim that the logo of Starpreya is too similar to their own logo. A bar owner in Galveston, Texas, USA won the right to sell "Star Bock Beer" after a lawsuit by Starbucks in 2003 after he registered the name, but the 2005 federal court ruling also stated that the sale of the beer must be restricted to Galveston, a ruling upheld by the Supreme Court in 2007.

Ongoing cases include a dispute over the copyright application for Seattle’s Rat City Rollergirls
Rat City Rollergirls
The Rat City Rollergirls are a flat-track roller derby league in Seattle, Washington. The league is composed of four member teams for intra-league play, an all-star travel team that competes with other leagues, and another travel team that plays in exhibition games with other leagues...

 logo in 2008 The company claimed the roller derby league’s logo by a Washington artist was too similar to its own. Starbucks requested an extension to further examine the issue and possibly issue a complaint, which was granted by the Trademark Office. The July 16, 2008 deadline passed without action by the corporation. Starbucks launched action against an Indian cosmetics business run by Shahnaz Husain, after she applied to register the name Starstruck for use with coffee and related products. She said her aim was to open a chain of stores selling coffee and chocolate-based cosmetics.

Others have used the Starbucks logo unaltered and without permission, such as a café in Pakistan that used the logo in 2003 in its advertisements and a cafe in Cambodia in 2009, the owner saying that "whatever we have done we have done within the law".

Corporate social responsibility

In 2009, Starbucks released an annual Corporate social responsibility
Corporate social responsibility
Corporate social responsibility is a form of corporate self-regulation integrated into a business model...

 report.

Environmental impact

In 1999, Starbucks started "Grounds for your Garden" to make their business more environmentally-friendly. This gives leftover coffee grounds to anyone requesting it for composting. Although not all stores and regions participate, customers can request and lobby their local store to begin the practice.

In 2004, Starbucks began reducing the size of their paper napkins and store garbage bags, and lightening their solid waste production by 816.5 metric tons (1.8 million pounds). In 2008, Starbucks was ranked No.15 on the U.S. Environmental Protection Agency
United States Environmental Protection Agency
The U.S. Environmental Protection Agency is an agency of the federal government of the United States charged with protecting human health and the environment, by writing and enforcing regulations based on laws passed by Congress...

's list of Top 25 Green Power Partners for purchases of renewable energy.

In October 2008, The Sun
The Sun (newspaper)
The Sun is a daily national tabloid newspaper published in the United Kingdom and owned by News Corporation. Sister editions are published in Glasgow and Dublin...

 newspaper reported that Starbucks was wasting 23.4 million litres of water a day by leaving a tap constantly running for rinsing utensils in a 'dipper well
Dipper well
A dipper well is a perpetual-flow sink often used in coffeehouses and ice cream shops to rinse utensils. Ice cream scoops and other food-preparation utensils can be placed under the continuous stream in order to remove allergens and protect against bacterial growth. Most dipper wells have a...

' in each of its stores, but this is often required by governmental public health code
Food safety
Food safety is a scientific discipline describing handling, preparation, and storage of food in ways that prevent foodborne illness. This includes a number of routines that should be followed to avoid potentially severe health hazards....

.

In June 2009, in response to concerns over its excessive water consumption, Starbucks re-evaluated its use of the dipper well system. In September 2009, company-operated Starbucks stores in Canada & the United States successfully implemented a new water saving solution that meets government health standards. Different types of milk are given a dedicated spoon that remains in the pitcher and the dipper wells were replaced with push button metered faucets for rinsing. This will reportedly save up to 150 gallons of water per day in every store.

Recycling

The U.S. Food and Drug Administration
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...

 granted the first-ever approval to use recycled content in food packaging
Food packaging
Food packaging is packaging for food. It requires protection, tampering resistance, and special physical, chemical, or biological needs. It also shows the product that is labeled to show any nutrition information on the food being consumed....

 for Starbucks coffee cups. In 2005 Starbucks received the National Recycling Coalition Recycling Works Award.

Starbucks bought 2.5 billion cups for stores in North America in 2007. The 10% recycled paper cups used by Starbucks are not recyclable, because the plastic coating that prevents the cup from leaking also prevents it from being recycled. The plastic cups used for cold drinks are also non-recyclable in most regions. Starbucks cups were originally made using plastic No.1 (polyethylene terephthalate, PETE) but were changed to plastic No.5 (polypropylene, PP). The former type of plastic can be recycled in most regions of the U.S. whereas the latter cannot. Starbucks is considering using biodegradable material instead of plastic to line the cups, and is testing composting of the existing cups. The exception to this is stores in Winnipeg, Manitoba, Canada, where paper cups are recycled to a local company called "Wriggler's Wranch", where they are composted. The majority of Starbucks stores do not have recycling bins; only 1/3 of company-owned stores recycled any materials in 2007, however improvements have since been made and recycling bins are popping up in more stores (the only thing hindering Starbucks' ability to have bins in every store is the lack of facilities for storage and collection of recycling in certain areas.)
Allen Hershkowitz
Allen Hershkowitz
Dr. Allen Hershkowitz is a Senior Scientist at the Natural Resources Defense Council , where he champions environmental responsibility. In 2009, Yoga + Joyful Living magazine dubbed him “The Godfather of Greening.” Since joining NRDC in 1988, Dr...

 of the Natural Resources Defense Council
Natural Resources Defense Council
The Natural Resources Defense Council is a New York City-based, non-profit, non-partisan international environmental advocacy group, with offices in Washington DC, San Francisco, Los Angeles, Chicago, and Beijing...

 says that Starbucks claimed they were using only 10% recycled material partly because the recycled material costs more.

Starbucks gives customers a 10-cent discount when they bring their own reusable cup, and it now uses corrugated cup sleeves made from 60 percent post-consumer recycled fiber.

Fair trade

In 2000, the company introduced a line of fair trade
Fair trade
Fair trade is an organized social movement and market-based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement advocates the payment of a higher price to producers as well as higher social and environmental standards...

 products. Of the approximately 136,000 metric tons (300 million pounds) of coffee Starbucks purchased in 2006, only about 6% was certified as fair trade.

According to Starbucks, they purchased 2,180 metric tons (4.8 million pounds) of Certified Fair Trade coffee in fiscal year 2004 and 5,220 metric tons (11.5 million pounds) in 2005. They have become the largest buyer of Certified Fair Trade coffee in North America (10% of the global market). Transfair USA
Transfair USA
Fair Trade USA, formerly "TransFair USA" is a 501 non-profit organization.Founded in 1998, Fair Trade USA’s mission is to "enable sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and the earth"...

, the only third-party certifier of Fair Trade Certified coffee in the United States, has noted the impact Starbucks has made in the area of Fair Trade and coffee farmer's lives:
All espresso roast sold in the UK and Ireland is 100% Fairtrade. This means that the coffee in all cappuccinos and lattes are brewed with 100% Fairtrade Espresso.

Groups such as Global Exchange
Global Exchange
Global Exchange is an advocacy group and non-governmental organization , based in San Francisco, California, United States. The group's mission is to promote human rights and social, economic, and environmental justice around the world.-History:...

 are calling for Starbucks to further increase its sales of fair trade coffees.

Beyond Fair Trade Certification, Starbucks argues that it pays above market prices for all of its coffee. According to the company, in 2004 it paid on average $1.42 per pound ($2.64 kg) for high-quality coffee beans. This is in comparison to commodity prices which were as low as $0.50–$0.60 in 2003–04.

After a long-running dispute between Starbucks and Ethiopia, Starbucks agreed to support and promote Ethiopian coffees.
An article in BBC NEWS, states that Ethiopian ownership of popular coffee designations such as Harrar and Sidamo is acknowledged even if they are not registered. The main reason Ethiopia fought so hard for this acknowledgement was to allow its poverty-stricken farmers a chance to make more money. Unfortunately, this has not been the case. In 2006 Starbucks says it paid $1.42 per pound for its coffee. At, the coffee Starbucks bought for $1.42 per pound had a selling price, after transportation, processing, marketing, store rentals, taxes and staff salary and benefits of $10.99 per pound. As of August 2010, Starbucks sells only one Ethiopian coffee on its website and it is proclaimed by the website to be new.

Ethos water

Ethos
Ethos water
Ethos water is a brand of bottled water with a social mission of "helping children get clean water." Ethos began in 2001 when Peter Thum had the idea after working in communities in South Africa that lacked access to clean water...

, a brand of bottled water acquired by Starbucks in 2005, is sold at locations throughout North America. Ethos bottles feature prominent labeling stating "helping children get clean water", referring to the fact that $.05 from each $1.80 bottle sold ($.10 per bottle in Canada) is used to fund clean water projects in under-developed areas. Although sales of Ethos water have raised over $6,200,000 for clean water efforts, the brand is not incorporated as a charity. Critics have argued that the claim on the label misleads consumers into thinking that Ethos is primarily a charitable organization, when it is actually a for-profit brand and the vast majority of the sale price (97.2%) does not support clean-water projects. The founders of Ethos have stated that the brand is intended to raise awareness of third-world clean water issues and provide socially responsible consumers with an opportunity to support the cause by choosing Ethos over other brands. Starbucks has since redesigned the American version of the Ethos water bottles, stating the amount of money donated per bottle in the description.

Product Red

Starbucks began selling Product Red
Product Red
Product Red, styled as RED, is a brand licensed to partner companies such as Nike, American Express , Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics , Gap, Emporio Armani, Hallmark and Dell...

 goods in November 2008, enabling the supply of AIDS medicine for 3,800 people for a year. With each purchase with a (STARBUCKS) RED card Starbucks sends 5 cents to the Global Relief fund in order to help people living with HIV/AIDS in African nations. "(RED) is making remarkable progress in the worldwide effort to address AIDS in Africa," said Howard Schultz, Starbucks chairman, president and CEO. "We have a deep partnership with coffee growing regions in Africa. We are proud to partner with our customers to contribute toward an AIDS-free Africa Starbucks sells coffee from ten African countries including Burundi, Cameroon, Congo, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda and Zambia. Since the initiation of RED products Starbucks has continued the parntership wtith the Global Relief fund.

New Orleans

In 2008, Starbucks announced a volunteer program in New Orleans, three years after Hurricane Katrina
Hurricane Katrina
Hurricane Katrina of the 2005 Atlantic hurricane season was a powerful Atlantic hurricane. It is the costliest natural disaster, as well as one of the five deadliest hurricanes, in the history of the United States. Among recorded Atlantic hurricanes, it was the sixth strongest overall...

. According to Rebuilding Together New Orleans, employees will work on various projects, including houses, planting trees and an urban garden. A volunteer coordinator said that "I've never seen this magnitude from one corporation before, I'll say that, in terms of the sheer numbers."

Sparkhope

In 2004, UNICEF Philippines
UNICEF Philippines
UNICEF Philippines is one of over 190 national offices of the United Nations Children’s Fund. One of the first UNICEF offices established in Asia, it works to uphold the rights of children in the Philippines, including their right to an education, healthcare and protection from abuse and exploitation...

 and Starbucks launched SparkHope, a programme in which Starbucks stores in the Philippines provide early childhood care and development for children in a particular community. An area in each store contains a donation box and shows photos of the adopted community and information about UNICEF’s programme.

Starbucks Foundation

Starbucks Foundation latest goals are stated as,

-Nurturing young leaders

-Supporting tea and coffee communities

-Access to get clean water

-Fostering education in China

-Rebuilding the Gulf Coast

Community

Starbucks has developed various community service projects based around local Starbucks branches. In April 2011 Starbucks became involved in Global Month of Service. Starbucks formed over 1400 community service projects, using 60,000 volunteers from 30 countries on 4 continents. 156,000 hours of community service were counted after 30 days. The efforts provided approx 3.3 million USD of fiscal value in communities by service. Starbucks provides more local opportunities to become involved in service through their website and community cafes.

Youth Action

The Starbucks Foundation was formed in 1977 focusing on developing youth literacy programs. Since then the Foundation has moved into providing grants to youth programs and community development. Starbucks Shared Planet Youth Action Grants focuses on funding community service projects developed by youth and focused on youth action. The Starbucks Foundation reviews community service project admissions on an annual basis. These programs are then chosen to receive grants based on quality and relevance as required by the Starbucks Foundation Grant Guidelines. Starbucks has partnered with many grant organizations providing funds for youth action.
The goals of the youth action forum were stated, to engage 50,000 young people and contribute 1 million hours of community service per year by the year 2015. In 2010 the Starbucks Global Responsibility Report documented a 2.8% growth rate of community service hours delivered, reaching 191,224 hours of community service in 2010. In 2010 Starbucks reached their youth action goal involving a total of 53,736 youth in 2010. The Starbucks Youth Action Grants provided 100 grants in 2010 giving a total of $2.6 million worldwide.

Green Building

Starbucks has begun focusing on Green Building for all cafes and outlets. In 2010 Starbucks finished their part in the pilot phase of the U.S. Green Building Council’s LEED Volume Certification pilot program. Ten stores were approved by the USGBC.
The focus of Starbucks infrastructure is energy savings, water conservation, installations of post-industrial material when possible, improving lighting efficiency, using recycled flooring tiles, using wood products that are Forest Stewardship Council certified when they are available, and using paints with lower amounts of volatile organic chemicals.

Criticism and controversy

Market strategy

Some of the methods Starbucks has used to expand and maintain their dominant market position, including buying out competitors' leases, intentionally operating at a loss, and clustering several locations in a small geographical area (i.e., saturating the market
Market saturation
In economics, "market saturation" is a term used to describe a situation in which a product has become diffused within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology....

), have been labeled anti-competitive by critics. For example, Starbucks fueled its initial expansion into the UK market with a buyout of Seattle Coffee Company, but then used its capital and influence to obtain prime locations, some of which operated at a financial loss. Critics claimed this was an unfair attempt to drive out small, independent competitors, who could not afford to pay inflated prices for premium real estate. In the 2000s, Starbucks greatly increased its "licensed store" system, which permits Starbucks licenses only if they contribute to less than 20% of the licensee's gross income, are inside other stores or in limited or restricted access spaces, as to not dilute the brand image. License agreements are rare in volume and usually only made with Fortune 1000 or similar sized chain stores. The licensed store system can create the illusion of 2 or more Starbucks cafes in the same shopping plaza, when one is a standalone company owned, and the others are licensed. The menus of licensed stores can be the same or trimmed or modified versions of the cafes, or be positioned as independent cafes that happen to sell Starbucks products (ex. Barnes & Noble).

Labor disputes

Starbucks workers in seven stores have joined the Industrial Workers of the World
Industrial Workers of the World
The Industrial Workers of the World is an international union. At its peak in 1923, the organization claimed some 100,000 members in good standing, and could marshal the support of perhaps 300,000 workers. Its membership declined dramatically after a 1924 split brought on by internal conflict...

 (IWW) as the Starbucks Workers Union
Starbucks Workers Union
The Starbucks Workers Union is a union formed by the Industrial Workers of the World to organize retail employees of Starbucks Coffee Company...

 since 2004.

According to a Starbucks Union press release, since then the union membership has begun expanding to Chicago and Maryland in addition to New York City, where the movement originated. On March 7, 2006, the IWW and Starbucks agreed to a National Labor Relations Board
National Labor Relations Board
The National Labor Relations Board is an independent agency of the United States government charged with conducting elections for labor union representation and with investigating and remedying unfair labor practices. Unfair labor practices may involve union-related situations or instances of...

 settlement in which three Starbucks workers were granted almost US$2,000 in back wages and two fired employees were offered reinstatement. According to the Starbucks Union, on November 24, 2006, IWW members picketed Starbucks locations in more than 50 cities around the world in countries including Australia, Canada, Germany, and the UK, as well as U.S. cities including New York, Chicago, Minneapolis and San Francisco, to protest the firing of five Starbucks Workers Union organizers by Starbucks and to demand their reinstatement.

Some Starbucks baristas in Canada, Australia and New Zealand, and the United States belong to a variety of unions.

In 2005, Starbucks paid out US$165,000 to eight employees at its Kent, Washington, roasting plant to settle charges that they had been retaliated against for being pro-union. At the time, the plant workers were represented by the International Union of Operating Engineers. Starbucks admitted no wrongdoing in the settlement.

A Starbucks strike occurred in Auckland
Auckland
The Auckland metropolitan area , in the North Island of New Zealand, is the largest and most populous urban area in the country with residents, percent of the country's population. Auckland also has the largest Polynesian population of any city in the world...

, New Zealand, on November 23, 2005. Organized by Unite Union
Unite Union
The Unite Union is a trade union in New Zealand. It is the sponsor of the campaign directed towards improving working conditions for fast food workers in the country, in addition to representing other hospitality and retail workers...

, workers sought secure hours, a minimum wage
Minimum wage
A minimum wage is the lowest hourly, daily or monthly remuneration that employers may legally pay to workers. Equivalently, it is the lowest wage at which workers may sell their labour. Although minimum wage laws are in effect in a great many jurisdictions, there are differences of opinion about...

 of NZ$12 an hour, and the abolition of youth rates. The company settled with the Union in 2006, resulting in pay increases, increased security of hours, and an improvement in youth rates.

In March 2008, Starbucks was ordered to pay barista
Barista
A barista is a person, usually a coffee-house employee, who prepares and serves espresso-based coffee drinks.- Application of the title :...

s over US$100 million in back tips in a Californian class action lawsuit launched by baristas alleging that granting shift-supervisors a portion of tips violates state labor laws. The company plans to appeal. Similarly, an 18 year-old barista in Chestnut Hill, MA has filed another suit with regards to the tipping policy. Massachusetts law also states that managers may not get a cut of tips. A similar lawsuit was also filed in Minnesota on March 27, 2008.

Opening without planning permission

Starbucks has been accused by local authorities of opening several stores in the United Kingdom in retail premises, without the planning permission
Town and country planning in the United Kingdom
Town and Country Planning is the land use planning system governments use to balance economic development and environmental quality. Each country of the United Kingdom has its own planning system that is responsible for town and country planning devolved to the Northern Ireland Assembly, the...

 for a change of use to a restaurant. Starbucks has argued that "Under current planning law, there is no official classification of coffee shops. Starbucks therefore encounters the difficult scenario whereby local authorities interpret the guidance in different ways. In some instances, coffee shops operate under A1 permission, some as mixed use A1/A3 and some as A3".

In May 2008, a branch of Starbucks was completed on St. James's Street in Kemptown
Kemptown
Kemptown is a small community running along the King's Cliff to Black Rock in the east of Brighton, East Sussex, England.-History:The area takes its name from Thomas Read Kemp's Kemp Town residential estate of the early 19th Century, but the one-word name now refers to an area larger than the...

, Brighton
Brighton
Brighton is the major part of the city of Brighton and Hove in East Sussex, England on the south coast of Great Britain...

, England, despite having been refused permission by the local planning authority, Brighton and Hove City Council, who claimed there were too many coffee shops already present on the street. Starbucks appealed the decision by claiming it was a retail store selling bags of coffee, mugs and sandwiches, gaining a six month extension, but the council ordered Starbucks to remove all tables and chairs from the premises, to comply with planning regulations for a retail shop. 2500 residents signed a petition against the store, but after a public inquiry in June 2009 a government inspector gave permission for the store to remain.

A Starbucks in Hertford won its appeal in April 2009 after being open for over a year without planning permission. Two stores in Edinburgh, one in Manchester, one in Cardiff, one in Pinner and Harrow, were also opened without planning permission. The Pinner cafe, opened in 2007, won an appeal to stay open in 2010. One in Blackheath, Lewisham was also under investigation in 2002 for breach of its licence, operating as a restaurant when it only had a licence for four seats and was limited to take away options. There was a considerable backlash from members of the local community who opposed any large chains opening in what is a conservation area. To this date, 8 years after the court case, the Starbucks is still operating as a takeaway outlet.

Alleged relationship with the Israeli military

There have been calls for boycott of Starbucks stores and products because it is alleged that Starbucks sends part of its profits to the Israeli military. This charge is leveled due to the fact that the President, Chairman and CEO of Starbucks Howard Schultz
Howard Schultz
Howard Schultz is an American business magnate. He is the best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics...

 is Jewish. It has been long alleged that Schultz is "an active Zionist" and is a recipient of several Israeli awards including "The Israel 50th Anniversary Tribute Award" for "playing a key role in promoting a close alliance between the United States and Israel." In response to these allegations Starbucks issued a statement saying “Neither Chairman Howard Schultz nor Starbucks fund or support the Israeli Army. Starbucks is a non-political organization and does not support individual political causes.” Starbucks has been a regular target of activists protesting against the Israeli intervention in Gaza
2008–2009 Israel–Gaza conflict
The Gaza War, known as Operation Cast Lead in Israel and as the Gaza Massacre in the Arab world, was a three-week bombing and invasion of the Gaza Strip by Israel, and hundreds of rocket attacks on south of Israel which...

. Starbucks was forced to close a store in Beirut
Beirut
Beirut is the capital and largest city of Lebanon, with a population ranging from 1 million to more than 2 million . Located on a peninsula at the midpoint of Lebanon's Mediterranean coastline, it serves as the country's largest and main seaport, and also forms the Beirut Metropolitan...

, Lebanon because of demonstrators shouting anti-Israel slogans and causing customers to flee. Protesters in Beirut told the Associated Press
Associated Press
The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...

 that they targeted Starbucks because they claim Chairman and CEO Howard Schultz donates money to the Israeli military. They hung several banners on the shop's window and used white tape to paste a Star of David
Star of David
The Star of David, known in Hebrew as the Shield of David or Magen David is a generally recognized symbol of Jewish identity and Judaism.Its shape is that of a hexagram, the compound of two equilateral triangles...

 over the green-and-white Starbucks sign. They also distributed a letter saying Schultz "is one of the pillars of the American Jewish lobby
Jewish lobby
The term Jewish lobby is used to describe organized lobbying attributed to Jews on domestic and foreign policy decisions, as a political participant of representative government, conducted predominantly in the Jewish diaspora in a number of Western countries...

 and the owner of the Starbucks," which they said donates money to the Israeli military. Starbucks responded by saying "Rumors that Starbucks Coffee Company and its management support Israel are unequivocally false. ... Starbucks is a nonpolitical organization and does not support political causes. Further, political preferences of a Starbucks partner [employee] at any level have absolutely no bearing on Starbucks company policies."

Violence against Starbucks in Canada and the UK

On January 12, 2009, a Starbucks in Whitechapel Road
Whitechapel Road
Whitechapel Road is a major arterial road in the East End of London, England. It connects Whitechapel High Street to the west with Mile End Road to the east and forms part of the A11 road. It is a main shopping street in the Whitechapel area of Tower Hamlets and has a street market...

 in London was the target of vandalism by pro-Palestinian
Palestinian people
The Palestinian people, also referred to as Palestinians or Palestinian Arabs , are an Arabic-speaking people with origins in Palestine. Despite various wars and exoduses, roughly one third of the world's Palestinian population continues to reside in the area encompassing the West Bank, the Gaza...

 demonstrators who broke windows and reportedly ripped out fittings and equipment after clashes with riot police. In the early hours of the following morning a suspected makeshift firebomb was hurled into the premises, causing further damage.

On January 17, 2009, a pro-Gaza
Gaza
Gaza , also referred to as Gaza City, is a Palestinian city in the Gaza Strip, with a population of about 450,000, making it the largest city in the Palestinian territories.Inhabited since at least the 15th century BC,...

 protest was held by the Stop the War Coalition
Stop the War Coalition
The Stop the War Coalition is a United Kingdom group set up on 21 September 2001 that campaigns against what it believes are unjust wars....

 in Trafalgar Square
Trafalgar Square
Trafalgar Square is a public space and tourist attraction in central London, England, United Kingdom. At its centre is Nelson's Column, which is guarded by four lion statues at its base. There are a number of statues and sculptures in the square, with one plinth displaying changing pieces of...

 in central London. After the rally, two groups of people, some hiding their faces, smashed and looted two Starbucks on Piccadilly
Piccadilly
Piccadilly is a major street in central London, running from Hyde Park Corner in the west to Piccadilly Circus in the east. It is completely within the city of Westminster. The street is part of the A4 road, London's second most important western artery. St...

 and Shaftesbury Avenue
Shaftesbury Avenue
Shaftesbury Avenue is a major street in central London, England, named after Anthony Ashley Cooper, 7th Earl of Shaftesbury, that runs in a north-easterly direction from Piccadilly Circus to New Oxford Street, crossing Charing Cross Road at Cambridge Circus....

. Although the stores had requested greater police protection following the violence against a Starbucks the previous week, Scotland Yard
Scotland Yard
Scotland Yard is a metonym for the headquarters of the Metropolitan Police Service of London, UK. It derives from the location of the original Metropolitan Police headquarters at 4 Whitehall Place, which had a rear entrance on a street called Great Scotland Yard. The Scotland Yard entrance became...

 stated it could "not stop thugs hell-bent on causing damage."

On June 26, 2010, during the 2010 G-20 Toronto summit protests
2010 G-20 Toronto summit protests
The 2010 G-20 Toronto summit protests began one week ahead of the summit of the leaders of the G-20 on June 26 and 27 in Toronto. Protests included demonstrations, rallies, marches, as well as a destructive riot that broke out on June 26 which caused vandalism to several businesses in Downtown...

, a Starbucks window was smashed, as well as other stores, by a "black bloc
Black bloc
A black bloc is a tactic for protests and marches, whereby individuals wear black clothing, scarves, ski masks, motorcycle helmets with padding, or other face-concealing items...

 group". A supposed member, when asked why by a CBC radio reporter, cited Starbucks' support for Israel as being the reason.

"The Way I See It"

Quotes by artists, writers, scientists and others have appeared on Starbucks cups since 2005 in a campaign called "The Way I See It". Some of the quotes have caused controversy, including one by writer Armistead Maupin
Armistead Maupin
Armistead Jones Maupin, Jr. is an American writer, best known for his Tales of the City series of novels, based in San Francisco.-Early life:...

 and another by Jonathan Wells that linked 'Darwinism
Darwinism
Darwinism is a set of movements and concepts related to ideas of transmutation of species or of evolution, including some ideas with no connection to the work of Charles Darwin....

' to eugenics
Eugenics
Eugenics is the "applied science or the bio-social movement which advocates the use of practices aimed at improving the genetic composition of a population", usually referring to human populations. The origins of the concept of eugenics began with certain interpretations of Mendelian inheritance,...

, abortion and racism. Disclaimers were added to the cups noting that these views were not necessarily those of Starbucks.

US military viral email

A US Marines Sergeant emailed ten of his friends in August 2004 having wrongly been told that Starbucks had stopped supplying the military with coffee donations because the company did not support the Iraq War. The email became viral, being sent to tens of millions of people. Starbucks and the originator sent out a correction, but Starbucks' VP of global communications, Valerie O'Neil, says the email is still forwarded to her every few weeks.

Coffee quality

The March 2007 issue of Consumer Reports
Consumer Reports
Consumer Reports is an American magazine published monthly by Consumers Union since 1936. It publishes reviews and comparisons of consumer products and services based on reporting and results from its in-house testing laboratory. It also publishes cleaning and general buying guides...

 of American fast-food chain coffee called McDonald’s Premium Roast coffee to be "cheapest and best", beating Starbucks, Burger King
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain...

 and Dunkin’ Donuts coffee. The magazine called Starbucks coffee "strong, but burnt and bitter enough to make your eyes water instead of open".

Wasting water

A British newspaper reported that Starbucks was wasting millions of liters of water daily, through a policy that mandated a constantly running tap in each store worldwide. Starbucks claimed the "dipper well" with the running tap was there for sanitary reasons. This dipper well has since been removed from most stores worldwide in favor of a model that does not require constantly running water.

Music, film, and television

Hear Music is the brand name of Starbucks' retail music concept. Hear Music began as a catalog company in 1990, adding a few retail locations in the San Francisco Bay Area. Hear Music was purchased by Starbucks in 1999. Nearly three years later, in 2002, they produced a Starbucks opera album, featuring artists such as Luciano Pavarotti
Luciano Pavarotti
right|thumb|Luciano Pavarotti performing at the opening of the Constantine Palace in [[Strelna]], 31 May 2003. The concert was part of the celebrations for the 300th anniversary of [[St...

, followed in March 2007 by the hit CD "Memory Almost Full" by Paul McCartney
Paul McCartney
Sir James Paul McCartney, MBE, Hon RAM, FRCM is an English musician, singer-songwriter and composer. Formerly of The Beatles and Wings , McCartney is listed in Guinness World Records as the "most successful musician and composer in popular music history", with 60 gold discs and sales of 100...

, making McCartney the first artist signed to New Hear Music Label sold in Starbucks outlets. Its inaugural release was a big non-coffee event for Starbucks the first quarter of 2007.

In 2006, the company created Starbucks Entertainment, one of the producers of the 2006 film Akeelah and the Bee
Akeelah and the Bee
Akeelah and the Bee is a 2006 American drama film written and directed by Doug Atchison. It tells the story of Akeelah Anderson, portrayed by Keke Palmer, an 11-year-old girl who participates in the Scripps National Spelling Bee, her mother, portrayed by Angela Bassett, schoolmates, and also her...

. Retail stores heavily advertised the film before its release and sold the DVD.

Partnership with Apple

Starbucks has agreed to a partnership with Apple to collaborate on selling music as part of the "coffeehouse experience". In October 2006, Apple added a Starbucks Entertainment area to the iTunes Store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...

, selling music similar to that played in Starbucks stores. In September 2007 Apple announced that customers would be able to browse the iTunes Store at Starbucks via Wi-Fi in the US (with no requirement to login to the Wi-Fi network), targeted at iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...

, iPod touch
IPod touch
The iPod Touch is a portable media player, personal digital assistant, handheld game console, and Wi-Fi mobile device designed and marketed by Apple Inc. The iPod Touch adds the multi-touch graphical user interface to the iPod line...

, and MacBook
MacBook
The MacBook was a brand of Macintosh notebook computers built by Apple Inc. First introduced in May 2006, it replaced the iBook and 12-inch PowerBook series of notebooks as a part of the Apple–Intel transition. Positioned as the low end of the MacBook family, the Apple MacBook was aimed at the...

 users. The iTunes Store will automatically detect recent songs playing in a Starbucks and offer users the opportunity to download the tracks. Some stores feature LCD screens with the artist name, song, and album information of the current song playing. This feature has been rolled out in Seattle, New York City, and the San Francisco Bay Area
San Francisco Bay Area
The San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...

, and was offered in limited markets during 2007–2008. During the fall of 2007, Starbucks also began to sell digital downloads of certain albums through iTunes. Starbucks gave away 37 different songs for free download through iTunes as part of the "Song of the Day" promotion in 2007, and a "Pick of the Week" card is now available at Starbucks for a free song download. Since 2011 Starbucks also gives away a "Pick of the Week" card for app downloads from the App Store. A Starbucks app is available in the iPhone App Store.

Partnership with MSNBC

Starting on June 1, 2009, the MSNBC
MSNBC
MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...

 morning news program Morning Joe
Morning Joe
Morning Joe is a weekday morning talk show on MSNBC, with Joe Scarborough discussing the news of the day in a panel format with co-hosts Mika Brzezinski and Willie Geist. It was created as the replacement for Imus in the Morning, which was canceled in April 2007 after simulcasting on MSNBC since 1996...

 has been presented as "brewed by Starbucks" and the show's logo changed to include the company logo. Although the hosts have previously consumed Starbucks coffee on air "for free" in the words of MSNBC president Phil Griffin
Phil Griffin
Phil Griffin is President of United States cable news MSNBC. He was named President in July, 2008.-References:...

, it was not paid placement at that time. The move was met with mixed reactions from rival news organizations, viewed as both a clever partnership in an economic downturn and a compromise of journalistic standards.

Cup sizes

Name Measurement Notes
Demi 3 usfloz Smallest size. Espresso shots.
Short 8 usfloz Smaller of the two original sizes
Tall 12 usfloz Larger of the two original sizes
Grande 16 usfloz Italian/Spanish/Portuguese/French for "large"
Venti 20 usfloz, 26 usfloz Italian for "twenty"
Trenta 31 usfloz Italian for "thirty"

See also

  • Coffee culture
    Coffee culture
    Coffee culture describes a social atmosphere or series of associated social behaviors that depends heavily upon coffee, particularly as a social lubricant. The term also refers to the diffusion and adoption of coffee as a widely consumed stimulant by a culture...

  • List of coffee companies
  • List of coffeehouse chains
  • List of companies based in Seattle
  • Multinational corporation
    Multinational corporation
    A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...


Further reading

  • Behar, Howard with Janet Goldstein. (2007). It's Not About The Coffee: Leadership Principles from a Life at Starbucks, 208 pages. ISBN 1-59184-192-5.
  • Clark, Taylor. (2007). Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture. 336 pages. ISBN 0-316-01348-X.
  • Michelli, Joseph A. (2006). The Starbucks experience: 5 principles for turning ordinary into extraordinary, 208 pages. ISBN 0-07-147784-5.
  • Schultz, Howard.
    Howard Schultz
    Howard Schultz is an American business magnate. He is the best known as the chairman and CEO of Starbucks and a former owner of the Seattle SuperSonics...

     and Dori Jones Yang
    Dori Jones Yang
    Dori Jones Yang is an American author and journalist specializing in topics related to China.- Works :Dori Jones Yang's most widely read book is Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time , co-authored with Howard Schultz, chairman and CEO of Starbucks...

    . (1997). Pour Your Heart Into It: How Starbucks Built A Company One Cup At A Time, 350 pages. ISBN 0-7868-6315-3.
  • Simon, Bryant. (2009). Everything but the Coffee: Learning about America from Starbucks. 320 pages. ISBN 0-520-26106-2.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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