Reterritorialization
Encyclopedia
Reterritorialization is the restructuring of a place or territory that has experienced deterritorialization
Deterritorialization
Deterritorialization is a concept created by Gilles Deleuze and Félix Guattari in Anti-Oedipus , which, in accordance to Deleuze's desire and philosophy, quickly became used by others, for example in anthropology, and transformed in this reappropriation...

. Deterritorialization is a term created by Deleuze
Gilles Deleuze
Gilles Deleuze , was a French philosopher who, from the early 1960s until his death, wrote influentially on philosophy, literature, film, and fine art. His most popular works were the two volumes of Capitalism and Schizophrenia: Anti-Oedipus and A Thousand Plateaus , both co-written with Félix...

 and Guattari
Félix Guattari
Pierre-Félix Guattari was a French militant, an institutional psychotherapist, philosopher, and semiotician; he founded both schizoanalysis and ecosophy...

 in their philosophical project Capitalism and Schizophrenia
Capitalism and Schizophrenia
Capitalism and Schizophrenia is a two-volume theoretical work by the French authors Gilles Deleuze and Félix Guattari. Its volumes, published eight years apart, are Anti-Oedipus and A Thousand Plateaus ....

(1972-1980). They distinguished that relative deterritorialization is always accompanied by reterritorialization. It is the design of the new power. For example, when the Spanish
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...

 (Hernando Cortez
Hernando de Soto (explorer)
Hernando de Soto was a Spanish explorer and conquistador who, while leading the first European expedition deep into the territory of the modern-day United States, was the first European documented to have crossed the Mississippi River....

) conquered the Aztecs, and after the Spanish deterritorialized by eliminating the symbols of the Aztecs' beliefs and ritual
Ritual
A ritual is a set of actions, performed mainly for their symbolic value. It may be prescribed by a religion or by the traditions of a community. The term usually excludes actions which are arbitrarily chosen by the performers....

s, the Spanish then reterritorialized by putting up their own beliefs and rituals. This form of propaganda
Propaganda
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....

 established their takeover of the land. Propaganda is an attempt to reterritorialize by influencing people's ideas through information distributed on a large scale. For example, during World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

, the U.S. put up posters everywhere to encourage young men to join the war.

Use in anthropology

Reterritorialization is when people within a place start to produce an aspect of popular culture themselves, doing so in the context of their local culture and making it their own. An example would be the Indonesian Hip Hop. Although hip hop
Hip hop
Hip hop is a form of musical expression and artistic culture that originated in African-American and Latino communities during the 1970s in New York City, specifically the Bronx. DJ Afrika Bambaataa outlined the four pillars of hip hop culture: MCing, DJing, breaking and graffiti writing...

 and rap grew out of the inner cities of New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 and Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

 during the 1980s and 1990s, by the time it reached Indonesia
Indonesia
Indonesia , officially the Republic of Indonesia , is a country in Southeast Asia and Oceania. Indonesia is an archipelago comprising approximately 13,000 islands. It has 33 provinces with over 238 million people, and is the world's fourth most populous country. Indonesia is a republic, with an...

 through Europe and Central Asia
Central Asia
Central Asia is a core region of the Asian continent from the Caspian Sea in the west, China in the east, Afghanistan in the south, and Russia in the north...

, it had already lost some of its original characteristics. Imported hip hop diffused first to a small group of people in Indonesia; then, Indonesians began to create hip hop music. Although the music was hip hop, the local artists integrated their local culture with the practises of the “foreign” hip hop to create a hybrid that was no longer foreign.

Most current work in human geography
Human geography
Human geography is one of the two major sub-fields of the discipline of geography. Human geography is the study of the world, its people, communities, and cultures. Human geography differs from physical geography mainly in that it has a greater focus on studying human activities and is more...

 uses anthropological definitions of culture and often views the practice associated with popular culture as cultural expressions that may reveal or create aspects of place, space landscape, and identity. The continuous cycles of deterritorialization and reterritorialization through anxiomatization makes up one of the basic rhythms of capitalist society. Karl Marx
Karl Marx
Karl Heinrich Marx was a German philosopher, economist, sociologist, historian, journalist, and revolutionary socialist. His ideas played a significant role in the development of social science and the socialist political movement...

 referred to this as the constant revolution of the means of production and uninterrupted disturbances of all social conditions that distinguish the bourgeois era from all the previous. The fundamental mechanism of capital accompanies the process of deterritorialization and reterritorialization. It conjoins deterritorialized resources and appropriates the surplus from their reterritorialized conjunction.

Deterritorialization and reterritorialization presuppose and reinforce the notice of a common essence of desire and labor. This refers to the detachment and reattachment of the energies of production in general of investments of all kinds, whether conventionally considered psychological or economical.

Mass media

Since the introduction of the mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

, reterritorialization has become more prevalent. The mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

 have expedited the process of deterritorialization and reterritorialization and allowed it to occur at a global level. Communications technology has connected the entire world and, in a sense, created a global culture that encompasses everyone who has access to these communications technologies. Anyone who has the internet is part of this culturally diffused community.
Once a local culture is part of the global community the process of deterritorialization and reterritorialization continues as the global culture takes from and feeds to all the communities that take part in it. A pop culture example that comments on global reterritorialization is the song "Californication
Californication (song)
"Californication" is the Red Hot Chili Peppers' fourth single and sixth track from their seventh studio album, Californication. Released in 2000, the song reached #69 on the Billboard Hot 100 in the USA, and #16 on the UK charts, and hit #1 on both US Mainstream Rock Tracks and US Modern Rock Tracks...

" by the Red Hot Chili Peppers
Red Hot Chili Peppers
Red Hot Chili Peppers is an American rock band, formed in Los Angeles in 1983. The group's musical style primarily consists of rock with an emphasis on funk, as well as elements from other genres such as punk, hip hop and psychedelic rock...

. The song is about how California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

's culture influences the world; a trend that is picked up in California will likely be picked up everywhere in the global community. One of the final verses of the song mentions the destruction that takes place during deterritorialization, but how that opens up the opportunity for reterritorialization: “Destruction leads to a very rough road but it also breeds creation, and earthquakes are to a girl's guitar, they're just another good vibration, and tidal waves couldn't save the world from Californication.” These lyrics capture the essence of reterritorialization at a global level. California is, in a sense, a cultural node in the global community; a place where international trends begin. Deterritorialization and reterritorialization are a continuous part of the evolution of the global culture, and the mass media is its catalyst.

Sources

  • Deleuze, Gilles
    Gilles Deleuze
    Gilles Deleuze , was a French philosopher who, from the early 1960s until his death, wrote influentially on philosophy, literature, film, and fine art. His most popular works were the two volumes of Capitalism and Schizophrenia: Anti-Oedipus and A Thousand Plateaus , both co-written with Félix...

     and Félix Guattari
    Félix Guattari
    Pierre-Félix Guattari was a French militant, an institutional psychotherapist, philosopher, and semiotician; he founded both schizoanalysis and ecosophy...

    . 1972. Anti-Œdipus
    Anti-Œdipus
    Anti-Oedipus is a book by the French philosopher Gilles Deleuze and the psychoanalyst Félix Guattari. It is the first volume of Capitalism and Schizophrenia, the second being A Thousand Plateaus ....

    . Trans. Robert Hurley, Mark Seem and Helen R. Lane. London and New York: Continuum, 2004. Vol. 1 of Capitalism and Schizophrenia
    Capitalism and Schizophrenia
    Capitalism and Schizophrenia is a two-volume theoretical work by the French authors Gilles Deleuze and Félix Guattari. Its volumes, published eight years apart, are Anti-Oedipus and A Thousand Plateaus ....

    . 2 vols. 1972-1980. Trans. of L'Anti-Oedipe. Paris: Les Editions de Minuit. ISBN 0826476953.
  • ---. 1980. A Thousand Plateaus
    A Thousand Plateaus
    A Thousand Plateaus is the second book of Capitalism and Schizophrenia, the first being Anti-Oedipus. Written by Gilles Deleuze and Félix Guattari, it was translated into English by Brian Massumi...

    . Trans. Brian Massumi
    Brian Massumi
    Brian Massumi is a Canadian political philosopher and social theorist. Massumi's research spans the fields of art, architecture, political theory, cultural studies and philosophy. He received his Ph.D in French Literature from Yale University in 1987...

    . London and New York: Continuum, 2004. Vol. 2 of Capitalism and Schizophrenia
    Capitalism and Schizophrenia
    Capitalism and Schizophrenia is a two-volume theoretical work by the French authors Gilles Deleuze and Félix Guattari. Its volumes, published eight years apart, are Anti-Oedipus and A Thousand Plateaus ....

    . 2 vols. 1972-1980. Trans. of Mille Plateaux. Paris: Les Editions de Minuit. ISBN 0826476945.
  • Guattari, Félix
    Félix Guattari
    Pierre-Félix Guattari was a French militant, an institutional psychotherapist, philosopher, and semiotician; he founded both schizoanalysis and ecosophy...

    . 1984. Molecular Revolution: Psychiatry and Politics. Trans. Rosemary Sheed. Harmondsworth: Penguin. ISBN 0140551603.
  • ---. 1995. Chaosophy. Ed. Sylvère Lotringer. Semiotext(e) Foreign Agents Ser. New York: Semiotext(e). ISBN 1570270198.
  • ---. 1996. Soft Subversions. Ed. Sylvère Lotringer. Trans. David L. Sweet and Chet Wiener. Semiotext(e) Foreign Agents Ser. New York: Semiotext(e). ISBN 1570270309.
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  • Massumi, Brian
    Brian Massumi
    Brian Massumi is a Canadian political philosopher and social theorist. Massumi's research spans the fields of art, architecture, political theory, cultural studies and philosophy. He received his Ph.D in French Literature from Yale University in 1987...

    . 1992. A User's Guide to Capitalism and Schizophrenia: Deviations from Deleuze and Guattari. Swerve editions. Cambridge, USA and London: MIT. ISBN 0262631431.
  • Nelson, Richard Alan. 1996. A Chronology and Glossary of Propaganda in the United States. Westport, CT and London: Greenwood. ISBN 0313292612.
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