RCA Victrola
Encyclopedia
RCA Victrola was a budget label
Record label
In the music industry, a record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion,...

 introduced by RCA Victor in the early 1960s to reissue classical
Classical music
Classical music is the art music produced in, or rooted in, the traditions of Western liturgical and secular music, encompassing a broad period from roughly the 11th century to present times...

 recordings originally issued on the RCA Victor "Red Seal
RCA Red Seal Records
RCA Red Seal Records is a classical music label and is now part of Sony Masterworks.The Red Seal label was begun in 1902 by the Gramophone Company in the United Kingdom and was quickly picked up by its United States affiliate, the Victor Talking Machine Company, and its president, Eldridge R. Johnson...

" label. The name "Victrola" came from the early console phonographs marketed by the Victor Talking Machine Company
Victor Talking Machine Company
The Victor Talking Machine Company was an American corporation, the leading American producer of phonographs and phonograph records and one of the leading phonograph companies in the world at the time. It was headquartered in Camden, New Jersey....

. Many of RCA Victrola's discs included the historic "Living Stereo" series first released in 1958, using triple channel stereophonic tapes from as early as 1954. There were also some first stereo releases of recordings that previously been available only in monaural versions. For several years, Victrola released both stereophonic and monaural versions of their albums.

First releases

The label began in 1962 with VIC-1001, a monaural
Monaural
Monaural or monophonic sound reproduction is single-channel. Typically there is only one microphone, one loudspeaker, or channels are fed from a common signal path...

 album featuring Arturo Toscanini
Arturo Toscanini
Arturo Toscanini was an Italian conductor. One of the most acclaimed musicians of the late 19th and 20th century, he was renowned for his intensity, his perfectionism, his ear for orchestral detail and sonority, and his photographic memory...

 and the NBC Symphony Orchestra
NBC Symphony Orchestra
The NBC Symphony Orchestra was a radio orchestra established by David Sarnoff of the National Broadcasting Company especially for conductor Arturo Toscanini...

 in historic performances of Elgar
Edward Elgar
Sir Edward William Elgar, 1st Baronet OM, GCVO was an English composer, many of whose works have entered the British and international classical concert repertoire. Among his best-known compositions are orchestral works including the Enigma Variations, the Pomp and Circumstance Marches, concertos...

's Enigma Variations
Enigma Variations
Variations on an Original Theme for orchestra , Op. 36, commonly referred to as the Enigma Variations, is a set of a theme and its fourteen variations written for orchestra by Edward Elgar in 1898–1899. It is Elgar's best-known large-scale composition, for both the music itself and the...

and Brahms
Johannes Brahms
Johannes Brahms was a German composer and pianist, and one of the leading musicians of the Romantic period. Born in Hamburg, Brahms spent much of his professional life in Vienna, Austria, where he was a leader of the musical scene...

's Variations on a Theme by Haydn. This was followed by excerpts from Tchaikovsky
Pyotr Ilyich Tchaikovsky
Pyotr Ilyich Tchaikovsky Pyotr Ilyich Tchaikovsky Pyotr Ilyich Tchaikovsky (Russian: Пётр Ильи́ч Чайко́вский ; often "Peter Ilich Tchaikovsky" in English. His names are also transliterated "Piotr" or "Petr"; "Ilitsch", "Il'ich" or "Illyich"; and "Tschaikowski", "Tschaikowsky", "Chajkovskij"...

's Swan Lake
Swan Lake
Swan Lake ballet, op. 20, by Pyotr Tchaikovsky, composed 1875–1876. The scenario, initially in four acts, was fashioned from Russian folk tales and tells the story of Odette, a princess turned into a swan by an evil sorcerer's curse. The choreographer of the original production was Julius Reisinger...

with the Royal Opera House
Royal Opera House
The Royal Opera House is an opera house and major performing arts venue in Covent Garden, central London. The large building is often referred to as simply "Covent Garden", after a previous use of the site of the opera house's original construction in 1732. It is the home of The Royal Opera, The...

 Orchestra, Covent Garden, conducted by Jean Morel, released in both stereo
STEREO
STEREO is a solar observation mission. Two nearly identical spacecraft were launched into orbits that cause them to respectively pull farther ahead of and fall gradually behind the Earth...

 (VICS-1002) and monaural (VIC-1002) versions.

Most of the early releases were issued in stereo and monaural sound, and included recordings by the Boston Symphony Orchestra
Boston Symphony Orchestra
The Boston Symphony Orchestra is an orchestra based in Boston, Massachusetts. It is one of the five American orchestras commonly referred to as the "Big Five". Founded in 1881, the BSO plays most of its concerts at Boston's Symphony Hall and in the summer performs at the Tanglewood Music Center...

 conducted by Charles Münch
Charles Münch
Charles Munch was an Alsatian symphonic conductor and violinist. Noted for his mastery of the French orchestral repertoire, he is best known as music director of the Boston Symphony Orchestra.-Biography:...

 and Pierre Monteux
Pierre Monteux
Pierre Monteux was an orchestra conductor. Born in Paris, France, Monteux later became an American citizen.-Life and career:Monteux was born in Paris in 1875. His family was descended from Sephardi Jews who came to France in the wake of the Spanish Inquisition. He studied violin from an early age,...

, the Boston Pops Orchestra
Boston Pops Orchestra
The Boston Pops Orchestra is an American orchestra based in Boston, Massachusetts, that specializes in playing light classical and popular music....

 conducted by Arthur Fiedler
Arthur Fiedler
Arthur Fiedler was a long-time conductor of the Boston Pops Orchestra, a symphony orchestra that specializes in popular and light classical music. With a combination of musicianship and showmanship, he made the Boston Pops one of the best-known orchestras in the country...

, and the Chicago Symphony Orchestra
Chicago Symphony Orchestra
The Chicago Symphony Orchestra is an American orchestra based in Chicago, Illinois. It is one of the five American orchestras commonly referred to as the "Big Five". Founded in 1891, the Symphony makes its home at Orchestra Hall in Chicago and plays a summer season at the Ravinia Festival...

 conducted by Fritz Reiner
Fritz Reiner
Frederick Martin “Fritz” Reiner was a prominent conductor of opera and symphonic music in the twentieth century.-Biography:...

. There were also recordings conducted by Morton Gould
Morton Gould
Morton Gould was an American composer, conductor, arranger, and pianist.Born in Richmond Hill, New York, Gould was recognized early as a child prodigy with abilities in improvisation and composition. His first composition was published at age six...

 and Leopold Stokowski
Leopold Stokowski
Leopold Anthony Stokowski was a British-born, naturalised American orchestral conductor, well known for his free-hand performing style that spurned the traditional baton and for obtaining a characteristically sumptuous sound from many of the great orchestras he conducted.In America, Stokowski...

, usually with the RCA Victor Symphony Orchestra, which was actually the Symphony of the Air. Among the most noteworthy of the releases were Munch's performances of Berlioz
Hector Berlioz
Hector Berlioz was a French Romantic composer, best known for his compositions Symphonie fantastique and Grande messe des morts . Berlioz made significant contributions to the modern orchestra with his Treatise on Instrumentation. He specified huge orchestral forces for some of his works; as a...

's Symphonie fantastique
Symphonie Fantastique
Symphonie Fantastique: Épisode de la vie d'un Artiste...en cinq parties , Op. 14, is a program symphony written by the French composer Hector Berlioz in 1830. It is one of the most important and representative pieces of the early Romantic period, and is still very popular with concert audiences...

and Debussy
Claude Debussy
Claude-Achille Debussy was a French composer. Along with Maurice Ravel, he was one of the most prominent figures working within the field of impressionist music, though he himself intensely disliked the term when applied to his compositions...

's La Mer
La Mer (Debussy)
La mer, trois esquisses symphoniques pour orchestre , or simply La mer , is an orchestral composition by the French composer Claude Debussy. It was started in 1903 in France and completed in 1905 on the English Channel coast in Eastbourne...

, and Reiner's remarkable 1954 recording of Richard Strauss
Richard Strauss
Richard Georg Strauss was a leading German composer of the late Romantic and early modern eras. He is known for his operas, which include Der Rosenkavalier and Salome; his Lieder, especially his Four Last Songs; and his tone poems and orchestral works, such as Death and Transfiguration, Till...

's Also sprach Zarathustra. Victrola also issued Arthur Fiedler's first stereo recording, a 1954 recording of Gaîté Parisienne
Gaîté Parisienne
Gaîté parisienne is a 1938 ballet based on music by Jacques Offenbach, arranged by Manuel Rosenthal. The ballet had the original title of Tortoni, after a Paris café, but Rosenthal recalled that Count Étienne de Beaumont, the ballet's librettist, later came up with the ballet's eventual...

, Manuel Rosenthal
Manuel Rosenthal
Manuel Rosenthal was a French composer and conductor who held leading positions with musical organizations in France and America...

's ballet based on the music of Jacques Offenbach
Jacques Offenbach
Jacques Offenbach was a Prussian-born French composer, cellist and impresario. He is remembered for his nearly 100 operettas of the 1850s–1870s and his uncompleted opera The Tales of Hoffmann. He was a powerful influence on later composers of the operetta genre, particularly Johann Strauss, Jr....

.

Toscanini

In 1967, to celebrate the 100th anniversary of the birth of Italian maestro Arturo Toscanini
Arturo Toscanini
Arturo Toscanini was an Italian conductor. One of the most acclaimed musicians of the late 19th and 20th century, he was renowned for his intensity, his perfectionism, his ear for orchestral detail and sonority, and his photographic memory...

, Victrola began an ambitious project of reissuing most of Toscanini's approved recordings with the NBC Symphony Orchestra
NBC Symphony Orchestra
The NBC Symphony Orchestra was a radio orchestra established by David Sarnoff of the National Broadcasting Company especially for conductor Arturo Toscanini...

, mostly from the 1940s and early 1950s. The albums featured some of the famous photographs by Robert Hupka of Toscanini in rehearsal. Victrola also reissued Toscanini's highly-acclaimed 1936 recording of Beethoven
Ludwig van Beethoven
Ludwig van Beethoven was a German composer and pianist. A crucial figure in the transition between the Classical and Romantic eras in Western art music, he remains one of the most famous and influential composers of all time.Born in Bonn, then the capital of the Electorate of Cologne and part of...

's Seventh Symphony
Symphony No. 7 (Beethoven)
Ludwig van Beethoven's Symphony No. 7 in A major, Op. 92, in 1811, was the seventh of his nine symphonies. He worked on it while staying in the Bohemian spa town of Teplice in the hope of improving his health. It was completed in 1812, and was dedicated to Count Moritz von Fries.At its debut,...

 with the New York Philharmonic Orchestra.

Initially, only monaural versions were issued. Then, in an attempt to satisfy fans of stereo
STEREO
STEREO is a solar observation mission. Two nearly identical spacecraft were launched into orbits that cause them to respectively pull farther ahead of and fall gradually behind the Earth...

, a number of "electronic stereo" versions were issued; generally, these were less than satisfactory because the tapes seldom had high enough fidelity to justify the separation of highs and lows, changes in equalization for each channel, or use of out-of-phase effects. Remarkably, for the time, the record liner notes included the dates and locations that the recordings were made.

Other projects

Victrola also went well back into the RCA Victor archives to issue tributes to various operatic singers, as well as groups of singers. They also reissued complete operas, including Erich Leinsdorf
Erich Leinsdorf
Erich Leinsdorf was a naturalized American Austrian conductor. He performed and recorded with leading orchestras and opera companies throughout the United States and Europe, earning a reputation for exacting standards as well as an acerbic personality...

's famous Rome sessions, which began with the 1957 stereo recording of Puccini
Giacomo Puccini
Giacomo Antonio Domenico Michele Secondo Maria Puccini was an Italian composer whose operas, including La bohème, Tosca, Madama Butterfly, and Turandot, are among the most frequently performed in the standard repertoire...

's Tosca
Tosca
Tosca is an opera in three acts by Giacomo Puccini to an Italian libretto by Luigi Illica and Giuseppe Giacosa. It premiered at the Teatro Costanzi in Rome on 14 January 1900...

with Zinka Milanov
Zinka Milanov
Zinka Milanov was a Croatian-born operatic spinto soprano who had a major career centred on the New York Metropolitan Opera.-Biography:...

, Jussi Björling
Jussi Björling
Johan Jonatan "Jussi" Björling was a Swedish tenor. One of the leading operatic singers of the 20th Century, Björling appeared frequently at the Royal Opera House in London, La Scala in Milan, and the Metropolitan Opera in New York City as well as at other major European opera...

, and Leonard Warren
Leonard Warren
Leonard Warren was a famous American opera singer. A baritone, he was a leading artist for many years with the Metropolitan Opera in New York.-Biography:...

. One of the more important reissues on the Victrola label was the 1932 live recording of Schoenberg
Arnold Schoenberg
Arnold Schoenberg was an Austrian composer, associated with the expressionist movement in German poetry and art, and leader of the Second Viennese School...

's Gurre-Lieder
Gurre-Lieder
Gurre-Lieder is a massive cantata for five vocal soloists, narrator, chorus and large orchestra, composed by Arnold Schoenberg, on poems by the Danish novelist Jens Peter Jacobsen...

by the Philadelphia Orchestra
Philadelphia Orchestra
The Philadelphia Orchestra is a symphony orchestra based in Philadelphia, Pennsylvania, in the United States. One of the "Big Five" American orchestras, it was founded in 1900...

 conducted by Leopold Stokowski
Leopold Stokowski
Leopold Anthony Stokowski was a British-born, naturalised American orchestral conductor, well known for his free-hand performing style that spurned the traditional baton and for obtaining a characteristically sumptuous sound from many of the great orchestras he conducted.In America, Stokowski...

.

Victrola released a number of compilations of operatic recordings, taken mostly from 78-rpm "Red Seal" discs. RCA had an extensive collection of recordings by famous opera singers, going back to its beginnings as the Victor Talking Machine Company
Victor Talking Machine Company
The Victor Talking Machine Company was an American corporation, the leading American producer of phonographs and phonograph records and one of the leading phonograph companies in the world at the time. It was headquartered in Camden, New Jersey....

 in the early 1900s. The most famous recordings, of course, were by the Italian tenor Enrico Caruso; all of his recordings were made by the acoustical recording process before Victor began commercial electrical recording in 1925. There were a number of Victrola albums devoted to a single singer such as Caruso, Richard Crooks
Richard Crooks
Richard Alexander Crooks was an American tenor and a leading singer at the New York Metropolitan Opera.-Biography:He was born on June 26, 1900 in Trenton, New Jersey...

, Lawrence Tibbett
Lawrence Tibbett
Lawrence Mervil Tibbett was a great American opera singer and recording artist who also performed as a film actor and radio personality. A baritone, he sang with the New York Metropolitan Opera company more than 600 times from 1923 to 1950...

, Rosa Ponselle
Rosa Ponselle
Rosa Ponselle , was an American operatic soprano with a large, opulent voice. She sang mainly at the New York Metropolitan Opera and is generally considered by music critics to have been one of the greatest sopranos of the past 100 years.-Early life:She was born Rosa Ponzillo on January 22, 1897,...

, Ezio Pinza
Ezio Pinza
Ezio Pinza was an Italian basso opera singer with a rich, smooth and sonorous voice. He spent 22 seasons at New York's Metropolitan Opera, appearing in more than 750 performances of 50 operas...

, John McCormack, Titta Ruffo
Titta Ruffo
Titta Ruffo , born as Ruffo Titta Cafiero, was an Italian opera star who had a major international singing career. Known as the "Voce del leone" , he was greatly admired, even by rival baritones, such as Giuseppe De Luca, who said of Ruffo: "His was not a voice, it was a miracle" Titta Ruffo (9...

, Amelita Galli-Curci
Amelita Galli-Curci
Amelita Galli-Curci was an Italian operatic soprano. She was one of the best-known coloratura singers of the early 20th century with her gramophone records selling in large numbers.-Early life:...

, Lauritz Melchior
Lauritz Melchior
Lauritz Melchior was a Danish and later American opera singer. He was the pre-eminent Wagnerian tenor of the 1920s, 1930s, and 1940s, and has since come to be considered the quintessence of his voice type.-Biography:...

, and Kirsten Flagstad
Kirsten Flagstad
Kirsten Målfrid Flagstad was a Norwegian opera singer and a highly regarded Wagnerian soprano...

, as well as compilations devoted to the French, German, and Italian operas. Although these albums were released before the advent of digital remastering, great care was taken to achieve the best possible sound through various electronic processes available in the 1960s and 1970s. Actually, some of Caruso's recordings were among the first to be digitally remastered, using a ground-breaking process developed by Thomas G. Stockham at the University of Utah
University of Utah
The University of Utah, also known as the U or the U of U, is a public, coeducational research university in Salt Lake City, Utah, United States. The university was established in 1850 as the University of Deseret by the General Assembly of the provisional State of Deseret, making it Utah's oldest...

, and RCA began a project to reissue all of Caruso's recordings on the RCA Red Seal label.

Most Victrola LP releases beginning in the early 1970's were issued on RCA's ill-fated "Dynaflex" format, which used thinner, lighter-weight discs. This cost-cutting effort only frustrated most record collectors of the time, especially since the discs had a horrible rumble when played on better quality phonographs. Despite RCA's claims to the contrary, these records could warp over time and the company eventually abandoned the process.

Some of the Victrola albums were later reissued on audio cassettes and CDs, but the label was eventually replaced by RCA Victor Gold Seal, which continued with digitally remastered historic performances, including the complete Toscanini recordings released by Brunswick
Brunswick Records
Brunswick Records is a United States based record label. The label is currently distributed by E1 Entertainment.-From 1916:Records under the "Brunswick" label were first produced by the Brunswick-Balke-Collender Company...

 and RCA Victor and the complete Rachmaninoff
Sergei Rachmaninoff
Sergei Vasilievich Rachmaninoff was a Russian composer, pianist, and conductor. Rachmaninoff is widely considered one of the finest pianists of his day and, as a composer, one of the last great representatives of Romanticism in Russian classical music...

 recordings issued by Edison Records
Edison Records
Edison Records was one of the earliest record labels which pioneered recorded sound and was an important player in the early recording industry.- Early phonographs before commercial mass produced records :...

 and RCA Victor. (In 1973, when the Rachmaninoff collections were first released on Red Seal LPs, RCA reported that it had frequently utilized record collectors to provide vintage recordings because its own archives are incomplete.) One of the more impressive, later Victrola reissues on cassette and CD was the 1973 uncut performance of Rachmaninoff's second symphony by Eugene Ormandy
Eugene Ormandy
Eugene Ormandy was a Hungarian-born conductor and violinist.-Early life:Born Jenő Blau in Budapest, Hungary, Ormandy began studying violin at the Royal National Hungarian Academy of Music at the age of five...

 and the Philadelphia Orchestra
Philadelphia Orchestra
The Philadelphia Orchestra is a symphony orchestra based in Philadelphia, Pennsylvania, in the United States. One of the "Big Five" American orchestras, it was founded in 1900...

. Most new CD and cassette issues on the Victrola label beginning in the late 1980's consisted of stereo recordings of mostly standard symphonic and instrumental works drawn from former Red Seal issues. The fairly short lived Silver Seal label also offered bargain priced CD issues of the standard classical repertoire.

With the 2004 merger of BMG (the parent company of RCA Victor recordings) and Sony (the parent company of Columbia recordings), RCA Victrola, as well as RCA Camden
RCA Camden
RCA Camden was a budget record label of recordings, first introduced by RCA Victor.-History:The label was named after Camden, New Jersey, original home to the Victor Talking Machine Company, later RCA Records. It specialized in reissuing historic classical and popular recordings from the RCA catalog...

, and Silver Seal were abandoned as active labels. Some of these recordings can still be found on various websites. Sony BMG, however, continues to reissue historic recordings from both RCA and Columbia catalogues.
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