Jerry Kathman
Encyclopedia
Jerry Kathman is President and Chief Executive Officer
of LPK
, the largest independent brand design agency in the world with offices in North America
, Europe
and Asia
. Kathman is recognized within the industry as a leading authority on the role of design in brand building. His global experience has provided Fortune 500 companies
with insights into both the opportunities and pitfalls of taking a brand beyond national boundaries.
Kathman sits on the Board of the Design Management Institute and is a faculty member of the In-Store Marketing Institute. He has appeared on CNN
and CNBC
and has been quoted or published in The New York Times
, The Wall Street Journal
, Brandweek
, Design Management Review, Die Welt
(a leading national German newspaper), CB News (a leading French business magazine), and Hong Kong Economic Times
. Kathman has authored numerous white papers in academic and professional journals on topical issues in brand design development and management.
He lectures regularly to business and academic audiences in North America, Europe and Asia, including Columbia University
, University of California at Berkeley, New York University
, the Hong Kong Design Centre
, Singapore Design Festival, the Design Management Institute, and the In-Store Marketing Institute.
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
of LPK
LPK
LPK is an international design agency headquartered in Cincinnati, Ohio, USA with five additional locations in Geneva, Switzerland; Frankfurt, Germany; Guangzhou, China; London, England; and Singapore, Singapore...
, the largest independent brand design agency in the world with offices in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
. Kathman is recognized within the industry as a leading authority on the role of design in brand building. His global experience has provided Fortune 500 companies
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
with insights into both the opportunities and pitfalls of taking a brand beyond national boundaries.
Kathman sits on the Board of the Design Management Institute and is a faculty member of the In-Store Marketing Institute. He has appeared on CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
and CNBC
CNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...
and has been quoted or published in The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....
, Brandweek
Brandweek
Brandweek was a weekly American marketing trade publication.First published in 1986 as Adweeks Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to...
, Design Management Review, Die Welt
Die Welt
Die Welt is a German national daily newspaper published by the Axel Springer AG company.It was founded in Hamburg in 1946 by the British occupying forces, aiming to provide a "quality newspaper" modelled on The Times...
(a leading national German newspaper), CB News (a leading French business magazine), and Hong Kong Economic Times
Hong Kong Economic Times
Hong Kong Economic Times , the leading financial daily in Hong Kong, was founded by Mr. Fung Siu Por, Lawrence , Mr. Perry Mak , Mr. Arthur Shek and other founders with HK$20 million of foundation fund in 1988...
. Kathman has authored numerous white papers in academic and professional journals on topical issues in brand design development and management.
He lectures regularly to business and academic audiences in North America, Europe and Asia, including Columbia University
Columbia University
Columbia University in the City of New York is a private, Ivy League university in Manhattan, New York City. Columbia is the oldest institution of higher learning in the state of New York, the fifth oldest in the United States, and one of the country's nine Colonial Colleges founded before the...
, University of California at Berkeley, New York University
New York University
New York University is a private, nonsectarian research university based in New York City. NYU's main campus is situated in the Greenwich Village section of Manhattan...
, the Hong Kong Design Centre
Hong Kong Design Centre
Established in 2001, the Hong Kong Design Centre is a non-profit organization funded by the Hong Kong Special Administrative Region Government to promote good design and establish Hong Kong as a centre of design excellence in Asia....
, Singapore Design Festival, the Design Management Institute, and the In-Store Marketing Institute.